marketing manager Jobs in Istanbul Turkey

marketing manager

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director of marketing & communications Jobs in Istanbul Turkey

director of marketing & communications

global marketing manager Jobs in Istanbul Turkey

global marketing manager

head of trade marketing Jobs in Istanbul Turkey

head of trade marketing

manager of marketing

L'Oréal

<div>
 The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and more.
 
 
 For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st
 
 beauty-tech
 
 company all around the world!
 
 Beauty
 
 is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to
 
 create the beauty that moves the world!
 
 
 
 If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Join our
 
 L&rsquo;Or&eacute;al Luxe Team
 
 !
 
 
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Determine white spaces in the market and identify further source of growth
 </li>
 <li>
 Lead Integrated Marketing Communication (IMC) process of the brand
 </li>
 <li>
 Implement new product launches and strive to maintain growth on pillar products
 </li>
 <li>
 Responsible for the local adaptation/ development of advertising creative material; implement media recommendation
 </li>
 <li>
 Propose and implement promotional and trade marketing plan for product(s)
 </li>
 <li>
 Analyze market and consumer data and make recommendations to management
 </li>
 <li>
 Interact effectively with other departments (sales, logistics, training department&hellip;) to support marketing objectives
 </li>
 <li>
 Manage PPP budget for product(s) and ensure sales forecast accuracy
 </li>
 <li>
 Provide projects to increase the awareness of the brand both in media and on the field
 </li>
 <li>
 Manage pricing strategy and margin mix with relevant teams
 
 
 </li>
 </ul>
 
 Do You Have What It Takes
 
 
 
 <ul>
 <li>
 4 years&rsquo; university degree
 </li>
 <li>
 min 7 years of experience in product management/brand development
 </li>
 <li>
 Strong analytical problem solving, communication and negotiation skills
 </li>
 <li>
 Strong leadership and people management skills to develop and guide a team.
 </li>
 <li>
 Growth mindset and results driven
 </li>
 <li>
 Innovative, ambitious, and able to take initiative
 </li>
 <li>
 Excellent communication skills in English
 
 
 </li>
 </ul>
 
 What Could L&rsquo;or&eacute;al Offer You
 
 
 
 <ul>
 <li>
 The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
 </li>
 <li>
 Work with some of the biggest brands and experts in the business, and the most passionate people
 </li>
 <li>
 A diverse environment
 </li>
 <li>
 Opportunity to be at the center of digital transformation
 </li>
 <li>
 World class training and development
 
 
 </li>
 </ul>
 #WEARELOREAL
 
 
 Take a closer look at our world here!
</div>

Marketing Manager Kiehl’s, L’Oréal Luxe

The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and more.
 
For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!
 
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Join our L’Oréal Luxe Team!
 
WHAT YOU’LL DO
 
<ul>
<li>Determine white spaces in the market and identify further source of growth</li>
<li>Lead Integrated Marketing Communication (IMC) process of the brand</li>
<li>Implement new product launches and strive to maintain growth on pillar products</li>
<li>Responsible for the local adaptation/ development of advertising creative material; implement media recommendation</li>
<li>Propose and implement promotional and trade marketing plan for product(s)</li>
<li>Analyze market and consumer data and make recommendations to management</li>
<li>Interact effectively with other departments (sales, logistics, training department…) to support marketing objectives</li>
<li>Manage PPP budget for product(s) and ensure sales forecast accuracy</li>
<li>Provide projects to increase the awareness of the brand both in media and on the field</li>
<li>Manage pricing strategy and margin mix with relevant teams</li>
</ul>
DO YOU HAVE WHAT IT TAKES
 
<ul>
<li>4 years’ university degree</li>
<li>min 7 years of experience in product management/brand development</li>
<li>Strong analytical problem solving, communication and negotiation skills</li>
<li>Strong leadership and people management skills to develop and guide a team.</li>
<li>Growth mindset and results driven</li>
<li>Innovative, ambitious, and able to take initiative</li>
<li>Excellent communication skills in English</li>
</ul>
WHAT COULD L’ORÉAL OFFER YOU
 
<ul>
<li>The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way</li>
<li>Work with some of the biggest brands and experts in the business, and the most passionate people</li>
<li>A diverse environment</li>
<li>Opportunity to be at the center of digital transformation</li>
<li>World class training and development</li>
</ul>
#WEARELOREAL
 
Take a closer look at our world [1] here!
 References
 
Visible links
 1. https://careers.loreal.com/global/en/10reasonstochooseus

Vodafone

<div><div><div><div><h2 class="jobSectionHeader">Join Us</h2>
</div><div>
At Vodafone, we&rsquo;re not just shaping the future of connectivity for our customers &ndash; we&rsquo;re shaping the future for everyone who joins our team. When you work with us, you&rsquo;re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.</div></div><div><div><h2 class="jobSectionHeader">
What you&rsquo;ll do</h2>
</div><div><ul><li>Storytelling with data: strong skills in articulating the benefit or requirement associated with a soho base management strategy: drawing on data and analytical techniques where appropriate, and communicating this to a business audience.</li><li>Build, develop and track automated reporting and performance metrics that support better offers and business decisions mainly for revenue growth and Soho Base management.</li><li>Responsible for Soho segment churn, migration APRU,retention profitability for all Vodafone offers</li><li>Responsible of overall P&amp;L for SOHO segment by driving growth through customer value based campaigns &amp; B&amp;C sales activities</li><li>Optimise campaign &amp; activity results through performance reviews and target, insight, process &amp; offer improvements</li><li>Defines the rules for optimization of channels, ensure the right channel for each offer/product and manage contact rules across channels</li><li>Leading Soho squad in order to develop B&amp;C sales journies in Pega</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Who you are</h2>
</div><div><ul><li>Insights and data driven reasoning</li><li>Min 8 years work experience</li><li>Customer oriented mindset</li><li>Experience in marketing, CRM or segment management</li><li>Results driven and delivery focused approach</li><li>Demonstrated ability to work effectively across business teams</li><li>Exceptional project and stakeholder management skiils.</li><li>Exceptional team management and leadership skills.</li><li>Having a proactive approach, rather than reactive</li><li>Experience in customer value management, Growth mindset is a must.</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Not a perfect fit?</h2>
</div><div>
Worried that you don&rsquo;t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you&rsquo;re excited about this role but your experience doesn&rsquo;t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.</div></div><div><div><h2 class="jobSectionHeader">
What's in it for you</h2>
</div><div>
We like to keep them flexible:<ul><li>Vflexy: Flexible Benefits Program</li><li>Hybrid working kit</li><li>Ergonomic kit allowance</li><li>Digital meal voucher</li><li>Flexible transportation allowance.</li><li>Employee assistance hotline &amp; counselling</li><li>Comprehensive and flexible private health insurance</li><li>Discounted price deals for wide range of products &amp; services</li></ul> 
Plus, plenty more to enjoy! 
Data Privacy 
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.</div></div><div><div><h2 class="jobSectionHeader">
Who we are</h2>
</div><div>
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.
Together we can.</div></div></div></div>

Soho Growth Marketing Manager

MAD Parfumeur

<div>
 
 
 About Us
 
 
 
 Mad Parfumeur is one of the leading players in the Turkish perfume and cosmetics industry. We are seeking an experienced Digital Marketing Manager to join our marketing team in Istanbul. This role will lead social media, influencer, and performance marketing activities.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Social Media Management
 
 
 <ul>
 <li>
 Social media content planning and creative production process
 </li>
 <li>
 Local and international agency management
 </li>
 <li>
 Stakeholder management across the company such as planning, logistics, etc.
 </li>
 </ul>
 
 
 
 
 
 Influencer Marketing
 
 
 <ul>
 <li>
 Define influencer marketing strategy and performance metrics
 </li>
 <li>
 Support community management and engagement initiatives
 </li>
 <li>
 Local and international agency management
 </li>
 <li>
 Analyzing influencers and UGC creators using digital tools
 </li>
 <li>
 Reviewing influencer contents in terms of campaign objectives and brand guidelines
 </li>
 <li>
 Monitoring published contents and performance reporting
 </li>
 </ul>
 
 
 
 
 
 Performance Marketing &amp; Media Planning
 
 
 <ul>
 <li>
 Development of the annual digital marketing strategy
 </li>
 <li>
 Media plans focused on brand awareness and customer acquisition
 </li>
 <li>
 Optimize always-on digital assets
 </li>
 <li>
 Manage digital marketing budgets and monthly media buying
 </li>
 <li>
 Optimize e-commerce media KPIs
 </li>
 <li>
 Ensure mobile-optimized content is aligned with brand guidelines
 </li>
 </ul>
 
 
 
 
 
 Reporting
 
 
 <ul>
 <li>
 Analyze digital performance using GA4, Looker Studio, Meta Business Suite, TikTok Ads Manager etc.
 </li>
 <li>
 Prepare monthly reports and present insights into the business
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, communications, business administration, economics, or related fields
 </li>
 <li>
 Minimum 4 years of experience in digital marketing
 </li>
 <li>
 Strong hands-on experience in influencer marketing
 </li>
 <li>
 Experienced in analytics and measurement tools such as GA4, Tag Manager, Looker Studio
 </li>
 <li>
 KPI and performance management experience
 </li>
 <li>
 Experience in agency management
 </li>
 <li>
 Solid understanding of e-commerce and brand communication processes
 </li>
 <li>
 Strong communication skills, creative, proactive, and up-to-date with digital trends
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 
 
 Working at Mad Parfumeur means being part of an innovative and fast-growing organization where you can make a real impact. You&rsquo;ll have the opportunity to grow professionally while contributing to a creative and high-paced production environment.
 
</div>

Digital Marketing Executive

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, Şişli, İstanbul, T&uuml;rkiye office.
Reports to: Senior Marketing Manager
The Role
This role requires a detail-oriented, creative senior marketing executive with the ability to design and deliver an end-to-end marketing campaign. The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be ready to take the first step towards management in either managing or mentoring more junior members of the team.
Job Responsibilities
To work with the senior marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver outbound marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Develop marketing budgets in line with plans and maintain budget trackers</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.)</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards daily to monitor performance</li><li>
Become part of a culture of testing and metrics-driven decision making in the team</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels</li><li>
Monitor and adjust campaign activity based on performance metrics</li><li>
Develop and deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites</li><li>
Manage and format any external files for import into the Informa database</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards</li><li>
Manage PR agency (internal or external) with input from the marketing manager and event manager /event director</li><li>
Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget</li></ul>
TEAM MANAGEMENT<ul><li>
Line manage or work with one or more marketing executives to execute campaigns according to the agreed plan</li><li>
Provide guidance, feedback and inspiration to line reports/assisting team</li><li>
Work with line reports &amp; marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI&rsquo;s, event and divisional strategy</li><li>
Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)</li><li>
 Reflect the high-performance culture of the marketing team</li><li>
Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team</li></ul> 

Qualifications 
<ul><li>
Analytical and questioning mindset</li><li>
Focussed on real-time performance and ROI</li><li>
Deadline and target-driven</li><li>
Ability to build effective relationships with partners and stakeholders</li><li>
Highly collaborative and tenacious team player</li><li>
Fast learner and committed to personal development and growth</li><li>
Takes pride and ownership of their work</li><li>
Adaptable and able to work in a pressurised environment</li><li>
Experience of using email marketing or marketing automation technology (Eloqua)</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software</li><li>
Database development and growth including segmentation / advanced targeting</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics)</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising)</li><li>
Excellent verbal and written communication skills in English and in Turkish</li><li>
Educated to degree level or equivalent</li><li>
Experience of managing social media channels, scheduling, listening and analysis</li><li>
Experience multivariate or AB testing practices</li><li>
Formal business/marketing higher education qualification</li><li>
Verbal and written communication skills</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Senior Marketing Executive

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, Şişli, İstanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Executive

Firenze Yurtdışı Eğitim

<div>
 
 Firenze E&gbreve;itim is looking for a
 
 Marketing &amp; Digital Creative Specialist
 
 with
 
 strong design skills
 
 , a
 
 solid understanding of digital marketing processes
 
 , and a
 
 highly creative mindset
 
 . This role requires both creative and performance-oriented thinking, as it involves managing social media content production, advertising, email marketing, and digital campaign optimization simultaneously.
 
 
 
 Responsibilities
 
 
 
 &bull; Create
 
 visual designs
 
 , content, banners, event announcements and ad creatives for social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.)
 
 
 &bull; Build
 
 advertising campaigns via Meta Ads Manager
 
 and manage targeting, budget and campaign parameters
 
 
 &bull; Run
 
 conversion-oriented campaigns
 
 , conduct
 
 A/B tests
 
 , and
 
 optimize performance
 
 according to budget
 
 
 &bull; Prepare
 
 professional email templates
 
 for events, announcements and campaigns using Mailchimp or similar HTML email editors
 
 
 &bull; Report campaign performance regularly and analyze KPIs such as
 
 conversion rates
 
 to propose improvements
 
 
 &bull; Produce
 
 creative visual materials
 
 in line with brand identity
 
 
 &bull; Provide design support for
 
 website banners
 
 , landing page visuals and printed materials when needed
 
 
 
 Qualifications
 
 
 
 &bull; Proficiency in
 
 Adobe Photoshop, Illustrator
 
 or similar design tools
 
 
 &bull; Experience with
 
 Meta Ads Manager
 
 including targeting, pixel, custom audiences and optimization
 
 
 &bull; Experience in
 
 email design and email marketing tools
 
 
 
 &bull; Creative, fast, solution-oriented and up-to-date with
 
 digital trends
 
 
 
 &bull; Strong
 
 analytical thinking
 
 and reporting skills
 
</div>

Marketing & Digital Creative Specialist

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