digital marketing manager Jobs in Karachi

digital marketing manager

digital marketing executive Jobs in Karachi

digital marketing executive

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junior analyst - associate Jobs in Karachi

junior analyst - associate

marketing analyst

Ata Food Private Limited

<ul><li>Digital Marketing Analyst Job Description:</li></ul>1. Data Collection &amp; Analysis:<ul><li>Collect data from various digital platforms (Google Analytics, social media insights, email campaigns, etc.)</li><li>Analyze performance metrics such as traffic, conversions, engagement rates, ROI, and customer behavior.</li><li>Monitor campaign effectiveness and identify trends in user behavior.</li></ul>2. Reporting:<ul><li>Create regular performance reports for digital campaigns across various channels.</li><li>Provide insights and actionable recommendations based on data findings.</li><li>Present findings to stakeholders to inform marketing strategies and decision-making.</li></ul>3. Campaign Optimization:<ul><li>Assess the effectiveness of ongoing campaigns and suggest improvements.</li><li>Test and measure different marketing strategies (A/B testing, content variations, targeting strategies).</li><li>Collaborate with the marketing team to refine campaign strategies based on data insights.</li></ul>4. SEO &amp; SEM:<ul><li>Analyze the performance of SEO and SEM campaigns to improve rankings and drive organic traffic.</li><li>Research and identify keyword opportunities for paid ads and organic growth.</li><li>Monitor PPC performance and optimize ad spending to ensure a good ROI.</li></ul>5. Audience &amp; Competitor Analysis:<ul><li>Study target audience behaviors, preferences, and demographics to identify the best opportunities.</li><li>Track competitor digital marketing efforts and analyze trends to ensure competitive advantage.</li></ul>6. Tool &amp; Platform Management:<ul><li>Use various digital marketing tools (Google Analytics, SEMrush, HubSpot, Tableau, etc.) to extract insights and improve strategies.</li><li>Help manage customer relationship management (CRM) systems and ensure data integrity.</li></ul>7. Cross-functional Collaboration:<ul><li>Work closely with content creators, designers, and other team members to align marketing strategies with data insights.</li><li>Assist in creating data-driven content strategies and campaigns to meet business goals.</li></ul>Key Performance Indicators (KPIs) for a Digital Marketing Analyst:KPI :1: Website &amp; Mobile Application Traffic2: Conversion of Traffic to Purchase3: Return on Investment (ROI)4: Engagement Metrics5: Customer Retention Rate6: Bounce Rate7: Cost Per Acquisition (CPA)8: Social Media Metrics9: Email Marketing Performance10: Keyword Rankings (SEO)KPI Measure :1: Overall Growth required Web traffic (organic, paid, referral, social media).2: Measure the percentage of visitors who complete a desired action (purchase, form submission, newsletter sign-up).Track the effectiveness of landing pages and calls to action (CTAs).3: Calculate the profitability of marketing campaigns by comparing the costs of the campaigns to the revenue generated.Analyze the cost per acquisition (CPA) and cost per lead (CPL).4: Track user interactions with content such as clicks, likes, shares, comments, and video views.Measure engagement rate across social media platforms, emails, and other digital channels.5: Measure how well the company retains its customers through digital channels, such as email marketing, loyalty programs, or social media engagement.Monitor repeat customers and the lifetime value (CLTV).6: Evaluate the percentage of visitors who leave the website after viewing only one page.A high bounce rate may indicate that landing pages or ads need optimization.7: Calculate the average cost to acquire a new customer through paid ads or other marketing efforts.Work on reducing CPA while maintaining quality leads.8: Measure follower growth, engagement rates, and referral traffic from social media platforms.Track click-through rates (CTR) from social ads and organic social media content.9: Monitor open rates, click-through rates, conversion rates, and unsubscribe rates for email campaigns.Test and optimize subject lines, copy, and design for better engagement.10: Track keyword performance and rankings in search engine results pages (SERPs).Measure the increase in organic search traffic and overall search visibility.Job Specification:<ul><li>MBA in Marketing is a must.</li><li>At least 5 years of experience in directing and leading the marketing department of the Company.</li><li>Solid experience in managing integrated marketing communication, with good knowledge of restaurant operations and management.</li><li>Proficiency in English communication and presentation skills</li><li>Strong drive for results</li><li>Strong in innovative thinking and people management</li><li>Good connection and networking with the media and industrial bodies</li><li>Specialized in Digital Marketing</li></ul>Benefits:<ul><li>Competitive salary</li><li>Training and development opportunities</li><li>Employee discounts</li><li>Positive work environment</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthApplication Deadline: 28/03/2026

Digital Marketing Analyst - Restaurant Chain

A.A Joyland (Pvt) Ltd

A.A Joyland Pvt. Ltd. is looking for the position of Data Analyst &ndash; Marketing &amp; CRM for its Head Office based in Karachi.Position: Data Analyst &ndash; Marketing &amp; CRMQualification: Bachelor&rsquo;s degree in Marketing, Business, Statistics, or AnalyticsExperience: 2&ndash;3 years experience in marketing analytics / CRM analysis Retail or entertainment industry experience preferredSalary: 60k - 70kJob Purpose: To analyze customer and marketing data from WABA, POS, Free WiFi, CRM, and existing Power BI dashboards, and convert it into actionable insights that improve campaign performance, customer retention, PPS growth, and overall revenue contribution through marketing initiatives.Key ResponsibilitiesCustomer Data Analysis<ul><li>Analyze data from WABA, POS, Free WiFi &amp; CRM.</li><li>Track repeat ratio, average spend, campaign impact, and customer lifecycle.</li><li>Segment customers (new, repeat, inactive, high-value).</li><li>Prepare weekly/monthly analytical reports with actionable insights.</li></ul>Marketing Campaign Performance<ul><li>Monitor SMS &amp; WhatsApp campaign metrics (delivery, read, response, conversion).</li><li>Measure ROI and campaign effectiveness.</li><li>Track retention, reactivation &amp; acquisition performance.</li><li>Recommend optimization strategies.</li></ul>Power BI Reporting<ul><li>Extract and interpret data from Power BI dashboards.</li><li>Highlight key marketing KPIs and gaps.</li><li>Prepare structured performance summaries.</li><li>Ensure data accuracy.</li></ul>WABA Monitoring<ul><li>Monitor WABA dashboard performance and engagement trends.</li><li>Analyze chatbot interactions and conversion ratios.</li><li>Coordinate with IT/vendor for technical updates.</li><li>Share weekly insights with marketing team.</li></ul>CRM &amp; Database Management<ul><li>Maintain clean and structured customer database.</li><li>Improve segmentation for targeted marketing.</li><li>Ensure data hygiene and reduce duplication.</li><li>Coordinate with Operations to improve data capture.</li></ul>Strategic Marketing Support<ul><li>Support data-driven campaign planning.</li><li>Provide pre &amp; post-campaign analysis.</li><li>Assist in sales forecasting.</li><li>Recommend strategies to improve retention and conversions</li></ul>Interested candidates can submit their CVs also with their portfolios at careers@aajoyland.comwith mentioning the position title in the subject lineJob Type: Full-timePay: Rs60,000.00 - Rs70,000.00 per monthWork Location: In person

Data Analyst – Marketing & CRM

Inspired Comforts

<div>
 
 Ecommerce Trainee (Rotational Role)
 
 
 At
 
 Inspired Comforts
 
 , we design products that make recovery, healing, and everyday life feel a little easier and more human. Many of our customers are going through vulnerable moments, and everything we do &mdash; from our products to our customer experience &mdash; is built with empathy, care, and attention to detail.
 
 
 
 
 
 We&rsquo;re looking for a
 
 curious, creative, and organized Ecommerce Analyst
 
 to join us in two
 
 hands-on, roles (1) Focused on marketing and (2) Focused on marketing operations
 
 across our online channels. This is an ideal opportunity for a
 
 recent graduate or early-career professional
 
 who wants broad exposure to ecommerce &mdash; from content creation and customer experience to operations, Shopify, Amazon, and TikTok.
 
 
 
 
 
 This role is perfect for someone who enjoys wearing many hats, learning by doing, and growing alongside a small, fast-moving brand.
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 You&rsquo;ll rotate across different parts of the ecommerce business and gain real, practical experience, including:
 
 <ul>
 <li>
 
 Content &amp; Creative
 
 </li>
 <li>
 Create graphics and simple marketing assets using
 
 Canva
 
 </li>
 <li>
 Support product listings, emails, social posts, and promotional materials
 </li>
 <li>
 Help maintain brand consistency across platforms
 </li>
 <li>
 
 Ecommerce Platforms
 
 </li>
 <li>
 Assist with managing Shopify, Amazon, TikTok Shop (and others over time)
 </li>
 <li>
 Help optimize product listings (titles, images, descriptions)
 </li>
 <li>
 Conduct basic competitor and market research
 </li>
 <li>
 
 Customer Experience
 
 </li>
 <li>
 Respond to customer emails and messages with care and empathy
 </li>
 <li>
 Help resolve order issues and questions
 </li>
 <li>
 Learn how great customer service directly impacts brand trust and growth
 </li>
 <li>
 
 Operations &amp; Orders
 
 </li>
 <li>
 Support order fulfillment and coordination with our ops team
 </li>
 <li>
 Help keep systems organized and running smoothly
 </li>
 <li>
 
 Learning &amp; Growth
 
 </li>
 <li>
 Get exposure to digital marketing, ecommerce analytics, and brand building
 </li>
 <li>
 Learn how different channels work together (Shopify, Amazon, TikTok, ads)
 </li>
 <li>
 Take on more responsibility over time as your skills grow
 </li>
 </ul>
 
 
 
 
 
 
 
 Who This Role Is For
 
 
 You don&rsquo;t need to know everything &mdash; we care much more about curiosity and attitude than a perfect resume.
 
 <ul>
 <li>
 0&ndash;2 years of experience (recent grads encouraged to apply)
 </li>
 <li>
 Comfortable using
 
 Canva
 
 (this is important)
 </li>
 <li>
 Interest in ecommerce, marketing, content, or digital brands
 </li>
 <li>
 Organized, reliable, and detail-oriented
 </li>
 <li>
 Clear communicator who enjoys helping people
 </li>
 <li>
 Comfortable learning new tools and asking questions
 </li>
 <li>
 Someone who enjoys both
 
 creative work and practical execution
 
 </li>
 <li>
 Self-starter mindset with a willingness to experiment and learn
 </li>
 </ul>
 
 
 
 
 
 
 
 Why Join Inspired Comforts
 
 <ul>
 <li>
 
 Real exposure
 
 to how an ecommerce brand actually runs
 </li>
 <li>
 A supportive, collaborative environment where your work matters
 </li>
 <li>
 Opportunity to grow into larger responsibilities over time
 </li>
 <li>
 Learn skills across Shopify, Amazon, TikTok, marketing, and operations
 </li>
 <li>
 Work with a mission-driven brand focused on care, comfort, and impact
 </li>
 </ul>
 
 
 
 
 If you&rsquo;re excited by the idea of learning ecommerce from the inside out, creating thoughtful content, and being part of a brand that genuinely cares about its customers, we&rsquo;d love to hear from you.
 
 
 
 Apply and grow with us at Inspired Comforts.
 
 
</div>

Ecommerce Analyst

Aykays

AI-Powered SEO Analyst InternCompany Name: Aykays Agency Website: www.aykays.com Location: Gulshan-e-Iqbal Indeed: https://pk.indeed.com/cmp/Aykays-1 LinkedIn: https://www.linkedin.com/company/aykays Facebook: https://www.facebook.com/AykaysAgency/ Timings: Monday to Saturday, 9:00 AM to 5:00 PM Duration: 2, Months Note: This Internship is Unpaid.About AykaysWe are a forward-thinking digital growth team that combines human creativity with cutting-edge AI tools to drive next-level search engine visibility. Our approach blends classic SEO strategies with AI-driven research, optimization, and content creation&mdash;helping brands dominate their niche in record time.Program OverviewThis internship is designed for individuals who want to learn SEO the AI-first way&mdash;leveraging tools like ChatGPT, Claude, Gemini, SurferSEO, Clearscope, and other automation platforms to achieve faster, smarter results. By the end of the program, you&rsquo;ll have hands-on experience in AI-powered keyword research, technical optimization, and content strategy.Key Responsibilities<ul><li>Conduct AI-assisted keyword research and competitor analysis.</li><li>Use AI tools to generate and optimize SEO content outlines, metadata, and blog drafts.</li><li>Assist in on-page SEO tasks, including internal linking, schema markup, and content updates.</li><li>Support technical SEO audits with AI-powered insights.</li><li>Learn how to use generative AI for SEO A/B testing, CTR optimization, and featured snippet targeting.</li><li>Monitor rankings, traffic, and user behavior using analytics and AI-driven dashboards.</li><li>Collaborate with the marketing team to execute AI-enhanced link-building campaigns.</li></ul>What You&rsquo;ll Learn<ul><li>How AI can speed up and improve SEO decision-making.</li><li>Hands-on experience with top AI SEO tools (SurferSEO, Frase, Jasper, SEMrush AI, etc.).</li><li>Advanced content optimization techniques for Google&rsquo;s latest algorithms.</li><li>AI-assisted technical SEO troubleshooting.</li><li>How to build an SEO workflow that runs 3&ndash;5x faster using automation.</li></ul>Qualifications<ul><li>Strong interest in SEO, digital marketing, or content strategy.</li><li>Basic understanding of search engines, keywords, and content optimization.</li><li>Comfortable experimenting with AI tools like ChatGPT, Gemini, or similar.</li><li>Good written communication skills.</li><li>Self-motivated, curious, and eager to learn quickly.</li></ul>Perks &amp; Benefits<ul><li>Verified Internship Certificate with Unique QR Code Each intern receives a QR-enabled certificate linked to their verified profile on the Aykays website</li></ul><ul><li>Live Professional Portfolio on Aykays Platform Intern profiles are showcased on our official website with complete project details</li></ul><ul><li>Real-World Digital Verification Profiles can be shared on CVs, LinkedIn, Indeed, and directly verified by recruiters</li></ul><ul><li>Hands-on Experience with AI-Powered Marketing Tools</li></ul><ul><li>Mentorship from Industry Professionals</li></ul><ul><li>Strong advantage for job placements, freelancing, and future career opportunities</li></ul>This is not just an internship &mdash; it&rsquo;s a verified digital identity.How to Apply<ul><li>Apply directly via Indeed</li></ul><ul><li>Or send your resume on WhatsApp: 0317-2066080 (Please mention the position name in your message)</li></ul>Job Types: Full-time, Internship, Fresher Contract length: 8 weeksPay: From Rs5,000.00 per yearWork Location: In person

AI-Powered SEO Analyst Intern

Mokha Trading Company

Sales &amp; Commercial AnalystWe are a fast-growing beverage production and distribution company based in Karachi, supplying products across retail, HoReCa, and distribution channels. As our business scales, we are looking for a Sales &amp; Commercial Analyst to bring structure, visibility, and insight into our sales and commercial performance.This is a hands-on role for someone who is comfortable working with large datasets and translating them into clear reports, dashboards, and business insights that support real commercial decisions.You will work closely with sales, finance, and management to monitor performance, evaluate profitability, and improve decision-making.What You Will Be DoingYou will be working daily with sales and operational data to:<ul><li>Build and maintain sales dashboards and performance reports using Excel and Power BI</li><li>Analyze sales performance by product, customer, and channel</li><li>Track margins, pricing, and discount impact on profitability</li><li>Identify trends, risks, and opportunities across products and customers</li><li>Support forecasting, demand planning, and inventory planning</li><li>Extract and organize data from ERP and internal systems</li><li>Improve reporting accuracy, structure, and efficiency</li></ul>What You Should Already Be Comfortable WithYou should have hands-on experience using:<ul><li>Microsoft Excel (Advanced) &ndash; Pivot Tables, XLOOKUP, Power Query</li><li>Power BI, Tableau, or similar BI tools &ndash; building dashboards and reports</li><li>Working with structured business data such as sales, pricing, and customer data</li><li>ERP systems or databases (SAP, Odoo, Zoho, Oracle, or similar)</li><li>SQL is a plus, but not mandatory</li></ul>Candidates who have built sales dashboards, automated reports, or analyzed commercial performance data will be strongly preferred.Experience Required<ul><li>3&ndash;5 years of experience in a Sales Analyst, Commercial Analyst, or Business Analyst role</li><li>Experience in FMCG, beverage, food, retail, or distribution industries is highly preferred</li><li>Masters Degree in Business or similar field</li></ul>What We Are Looking ForWe are looking for someone who is:<ul><li>Detail-oriented and analytical</li><li>Comfortable working with numbers and business data</li><li>Able to work independently and take ownership</li><li>Focused on accuracy and quality</li></ul>What We Offer<ul><li>Competitive salary based on experience</li><li>Opportunity to work closely with leadership and influence decisions</li><li>A growing, fast-paced business environment</li><li>Long-term career growth opportunities</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs150,000.00 per monthWork Location: In person

Sales & Commercial Analyst

Expert BOS

Job Title: Quality Assurance / Sales Analyst &ndash; US Retail (CCTV &amp; Sales Monitoring) Shift Availability: Rotational &ndash; Morning, Afternoon, Night<ul><li>Morning: 10:00 AM &ndash; 7:00 PM</li><li>Afternoon: 1:00 PM &ndash; 10:00 PM</li><li>Night: 10:00 PM &ndash; 7:00 AM</li></ul>Job Overview We are looking for a detail-oriented and analytical Quality Assurance / Sales Analyst to join our team. In this role, you will monitor CCTV footage (with audio) from US-based retail stores, identify suspicious activities, and analyze sales performance to support business improvements. Strong analytical skills, excellent communication, and flexibility to work rotational shifts are key to success in this position.Key Responsibilities<ul><li>Monitor and review CCTV footage for US retail stores.</li><li>Identify, document, and report suspicious activities or policy violations.</li><li>Analyze sales performance across stores, products, and teams.</li><li>Identify trends, gaps, and opportunities for improvement.</li><li>Prepare reports and provide actionable insights to management.</li><li>Maintain accuracy and confidentiality in all reporting activities.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree preferred.</li><li>Strong verbal and written English communication skills.</li><li>Experience in a Back Office or BPO environment is a plus.</li><li>Ability to work rotational shifts (Morning, Afternoon, Night).</li><li>Proficiency in MS Office (Excel, Word, etc.).</li><li>Willingness to learn basic Spanish.</li></ul>Preferred Skills<ul><li>Strong attention to detail.</li><li>Analytical and critical thinking skills.</li><li>Ability to work independently and as part of a team.</li><li>Effective time management and multitasking abilities.</li></ul>Why Join Us<ul><li>Work with US-based retail operations.</li><li>Growth-oriented and learning-focused environment.</li><li>Skill development in analytics, compliance, and retail operations.</li><li>Stable full-time opportunity with rotational flexibility.</li></ul>If you are detail-focused, analytical, and ready to contribute to a dynamic team, apply now to join Expert BOS!Job Type: Full-timePay: Rs50,000.00 - Rs55,000.00 per monthWork Location: In person

Quality Assurance / Sales Analyst (US Retail – CCTV & Sales Monitoring)

Legal Aid Society

Position summaryThe Product Analyst will play a critical role in ensuring that product decisions are driven by data, user insights, and measurable outcomes. This role bridges the gap between technology, operations, and organizational goals by tracking product performance, conducting user research, and validating feature impact. The Product Analyst will work closely with Product Management, Engineering, and Operations teams to improve ERP systems, case management platforms, and AI-powered tools, ensuring they deliver measurable value and operational efficiency.Key responsibilities<ul><li>Define, track, and report on key product metrics including adoption, engagement, and feature usage.</li><li>Build and maintain dashboards to monitor product performance and usage trends.</li><li>Conduct quantitative analysis to evaluate feature performance and inform roadmap decisions.</li><li>Prepare regular product performance reports for internal stakeholders.</li><li>Conduct user interviews, surveys, and usability testing to gather product feedback.</li><li>Document user journeys, workflows, pain points, and improvement opportunities.</li><li>Maintain product documentation, requirements, and knowledge base.</li><li>Support analysis and improvement of AI-powered tools, including chatbot performance and user interactions.</li></ul>RequirementsExperience<ul><li>2&ndash;4 years of experience in Product Analytics, Business Analysis, or a related role.</li><li>Hands-on experience working with ERP systems (implementation, support, or analysis).</li><li>Proven ability to analyze data and translate findings into actionable product insights.</li><li>Experience conducting user research, including interviews, surveys, and usability testing.</li></ul>Technical Skills<ul><li>Strong SQL skills for data extraction and analysis.</li><li>Proficiency in product analytics tools such as Mixpanel, Amplitude, or Google Analytics.</li><li>Advanced proficiency in Excel or Google Sheets, including pivot tables, formulas, and data visualization.</li><li>Experience using BI tools such as Metabase, Tableau, or Power BI.</li></ul>AI and Product Mindset (Essential)<ul><li>Experience using AI tools such as ChatGPT, Claude, or Copilot for analysis and productivity.</li><li>Understanding of how AI enhances product analytics and research workflows.</li><li>Familiarity with modern product management practices including agile and lean methodologies.</li><li>Understanding of product metrics, KPIs, OKRs, and data-driven product development.</li></ul>Additional / Preferred Skills<ul><li>Basic knowledge of UX principles, user experience, and product design.</li><li>Familiarity with wireframing or prototyping tools such as Figma or Sketch.</li><li>Knowledge of Python or R for data analysis (preferred but not required).</li><li>Experience in legal tech, social impact, non-profit, or case management systems.</li><li>Strong analytical thinking, communication, and problem-solving skills.</li></ul>Core responsibilities<ul><li>Translate business and operational needs into clear, structured product requirements.</li><li>Support the Product Manager in roadmap planning, feature prioritization, and product decision-making.</li><li>Collaborate with engineering teams to define acceptance criteria, testing requirements, and feature validation.</li><li>Identify trends, risks, and opportunities using product and operational data.</li><li>Support continuous improvement of ERP systems and internal platforms through data-driven insights.</li><li>Leverage AI tools to accelerate analysis, research, and insight generation.</li><li>Ensure product decisions align with organizational goals, operational efficiency, and user needs.</li><li>Strengthen product analytics practices and establish data-driven product management processes.</li></ul>EEO &amp; Non-Discrimination Statement:Integrated into our shared values is LAS&rsquo;s commitment to diversity and equal employment opportunity. All qualified applicants will receive consideration for employment regardless of sex, age, race, colour, creed, religion, disability, sexual orientation, gender identity, or any other characteristics or conduct protected by law. LAS is committed to being an inclusive organization where all people are treated fairly, recognized for their individuality, promoted based on performance and encouraged to strive to reach their full potential. We believe in understanding and respecting differences among all people. Every individual at LAS has an ongoing responsibility to respect and support a diverse environment.Safeguarding &amp; PSEA CommitmentLegal Aid Society (LAS) is committed to the prevention and protection from all forms of sexual exploitation and abuse (SEA). LAS explicitly prohibits its staff, associates, partners, consultants, or any other representatives associated with the delivery of its work from:<ul><li>Engaging in any form of sexual exploitation or abuse;</li><li>Sexual activity with children (persons below the age of 18) irrespective of a mistaken belief of the age of the child which shall not amount to a defense;</li><li>Exchange of money, employment, goods or services for sex, including sexual favors or other forms of humiliating, degrading or exploitative behavior, is prohibited. This includes any exchange of assistance that is due to beneficiaries of assistance;</li><li>Sexual relationships between LAS staff and beneficiaries of assistance, since they are based on inherently unequal power dynamics, undermine the credibility and integrity of the work of LAS and are strongly discouraged.</li></ul>Work Location: In person

Product Analyst

Explore 624+ Marketing analyst in Karachi this March. Find roles across top companies and apply now to boost your career.