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Accor

<div>
 
 Company Description
 
 
 
 The legendary
 
 Queen Elizabeth 2 (QE2)
 
 is an iconic ocean liner reborn as a floating hotel and lifestyle destination. Celebrating its rich British maritime heritage, the QE2 delivers elevated hospitality, immersive storytelling, features 447 distinctive rooms and exceptional dining experiences to a global audience.
 
 
 
 Job Description
 
 
 
 
 Main Duties:
 
 
 
 
 Administration
 
 
 
 <ul>
 <li>
 Coordinate with suppliers&rsquo; quotations for print production of collateral.
 </li>
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 Coordinate with purchasing any outstanding purchase requisitions.
 </li>
 <li>
 Collection of press clippings and build up a press archive.
 </li>
 <li>
 To maintain a database for media, suppliers and events companies.
 </li>
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 To maintain the hotel photo library and filing.
 </li>
 <li>
 To ensure that an efficient and accurate filing system, both manual as well as electronically, is always maintained.
 
 
 </li>
 </ul>
 
 Social Media
 
 
 
 <ul>
 <li>
 To respond to queries on social media pages.
 </li>
 <li>
 To support the Marketing Manager in generating content for social media pages.
 </li>
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 To track performance of social media pages on a weekly basis.
 </li>
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 To maintain a database of key influencers for both hotel stays and dining in the restaurants.
 
 
 </li>
 </ul>
 
 Financial And Revenue Responsibilities
 
 
 
 <ul>
 <li>
 Follow up and ensure payments to suppliers are made.
 </li>
 <li>
 Works with Marketing Manager in the preparation and management of the department&rsquo;s budget. Duties include:
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 <li>
 Assists in coordinating the preparation of the departmental annual budget
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 <li>
 Assists in monitoring and controlling departmental costs on an ongoing basis to ensure performance against budget
 </li>
 <li>
 Assists in the preparation of the hotel strategic plan, goals program, and Marketing Departmental Budget
 
 
 </li>
 </ul>
 
 Guest Service Responsibilities
 
 
 
 <ul>
 <li>
 Ensure media or VIPs stays and reviews are communicated to other departments, and all special requirements are noted and met.
 
 
 </li>
 </ul>
 
 Marketing &amp; Communications Responsibilities
 
 
 
 <ul>
 <li>
 To assist the Marketing Manager in developing and implementing effective PR and advertising strategies.
 </li>
 <li>
 To liaise with appointed advertising agency or in-house graphic designer with design and layout coordination and production of stationery, collateral, ads, brochures and graphics.
 </li>
 <li>
 To support the Marketing Manager in organizing and conducting photo shoots.
 </li>
 <li>
 To track and maintain information about competitors&rsquo; marketing and communication activities in UAE market (promotions, offer, articles, advertising, collateral) and to develop and update a filing system for all information.
 </li>
 <li>
 To track and maintain information on Food &amp; Beverage trends and competitors&rsquo; activities.
 </li>
 <li>
 Act as the liaison between the hotel and the appointed agencies to generate awareness, develop press releases, news releases and photo captions for the hotel according to the marketing objectives.
 </li>
 <li>
 To assist the Marketing Manager in creating property press kits, press releases and creative communication of newsworthy items with the PR agency.
 </li>
 <li>
 Regular update of the press kits.
 </li>
 <li>
 To develop and maintain active contacts with the press and key overseas media.
 </li>
 <li>
 To build a database of key media contacts, opinion makers and local VIPs.
 </li>
 <li>
 To assist the Marketing Manager to ensure adequate targeted publicity and coverage of the hotel&rsquo;s positioning, promotional programs, corporate image building and other activities.
 </li>
 <li>
 To assist the Marketing Manager in developing sales promotions with external partners such as embassies, organizations, credit card companies, banks, department stores, airlines, etc.
 </li>
 <li>
 To ensure the hotel&rsquo;s web pages and OTA pages are up to date and advice on keeping site dynamic for Internet related exposure and advertising.
 </li>
 <li>
 To ensure the correct policy and brand standards are followed by the hotel in all marketing collateral, advertising and E-Commerce.
 
 
 </li>
 </ul>
 
 Other Duties
 
 
 
 <ul>
 <li>
 To maintain good relationships with their colleagues and all other departments.
 </li>
 <li>
 To report to duty punctually always wearing the correct uniform/attire and nametag.
 </li>
 <li>
 To maintain a high standard of personal appearance and hygiene and adhere to the hotel and department appearance standards.
 </li>
 <li>
 To provide friendly, courteous and professional service always.
 </li>
 <li>
 To ensure that the correct brand standards and methods of service are maintained as stated in the Brand Standards.
 </li>
 <li>
 To respond to any changes in the department as dictated by the needs of the industry, brand or hotel.
 </li>
 <li>
 To be flexible and to carry out any other reasonable duties and responsibilities within the job capability as assigned, including redeployment to alternative departments/areas if required, to meet business demands and guest service needs.
 </li>
 <li>
 To attend training and meetings as and when required.
 </li>
 <li>
 To assess situations and to be able to react accordingly through analysis and perspective.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Minimum 2 years&rsquo; experience in the marketing, digital or related professional area.
 </li>
 <li>
 Strong luxury hotel background is preferred.
 </li>
 <li>
 Fluency in English, written and spoken. Fluency in Arabic is appreciated.
 </li>
 </ul>
</div>

Marketing Assistant

SMS Realty 

Date posted: August 6, 2026Job description:# Digital Marketing Manager &ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentWork Location: In personWork Location: In person

Digital Marketing Manager – AI, Performance Marketing & Search _ freelancer

# Digital Marketing Manager &ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentWork Location: In person

Digital Marketing Manager – AI, Performance Marketing & Search

Element MEA

<div>
 element MEA is supporting a well-established Dubai-based integrated creative agency in appointing an experienced Social Media Manager.
 
 
 The agency works with leading government, corporate and consumer brands across the UAE and wider GCC. Its capabilities span advertising, experiential marketing, brand communications, social media, digital campaigns, content production and large-scale activations.
 
 
 The successful candidate will join a multidisciplinary agency environment and manage the complete social media function for a portfolio of client accounts.
 
 
 The agency's identity will be shared with shortlisted candidates during the recruitment process.
 
 
 Role Purpose
 
 
 The Social Media Manager will lead the planning, management and continuous improvement of social media activity for assigned client accounts.
 
 
 Acting as an extension of each client's marketing team, the role holder will develop social media strategies, manage content planning, oversee campaign execution and use performance insights to achieve defined communication and business objectives.
 
 
 The position combines social media strategy, content leadership, community management, paid-media coordination, influencer marketing, client advisory and performance analytics.
 
 
 Working closely with Client Servicing, Strategy, Creative, Production, Media and Project Management teams, the Social Media Manager will ensure that social media is integrated into every stage of a campaign&mdash;from concept development and content production through publishing, community engagement and post-campaign analysis.
 
 
 Key Responsibilities
 
 
 Social Media Strategy
 
 
 <ul>
 <li>
 Develop annual, quarterly and campaign-specific social media strategies for assigned client accounts.
 </li>
 <li>
 Build platform-specific strategies aligned with client business objectives, audience behaviour and marketing priorities.
 </li>
 <li>
 Recommend the appropriate channel mix, content pillars, publishing cadence and engagement approach.
 </li>
 <li>
 Translate wider brand and marketing strategies into practical social media plans.
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 Present strategies, recommendations and campaign opportunities to clients and internal teams.
 </li>
 <li>
 Regularly review and refine strategies based on platform changes, audience insights and campaign performance.
 
 
 </li>
 </ul>
 Campaign Planning and Integrated Marketing
 
 
 <ul>
 <li>
 Develop social media campaigns that support wider advertising, experiential, digital, PR and activation initiatives.
 </li>
 <li>
 Collaborate with Strategy and Creative teams to strengthen the role of social media within integrated campaigns.
 </li>
 <li>
 Create detailed campaign rollout plans across multiple platforms and audience segments.
 </li>
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 Ensure online content supports and amplifies on-ground events, activations and brand experiences.
 </li>
 <li>
 Identify real-time content and audience-engagement opportunities during live campaigns and events.
 </li>
 <li>
 Coordinate campaign timelines, deliverables, approvals and publishing schedules.
 
 
 </li>
 </ul>
 Content Planning and Management
 
 
 <ul>
 <li>
 Develop monthly and campaign-specific content calendars aligned with client priorities and marketing objectives.
 </li>
 <li>
 Prepare clear creative briefs for Designers, Copywriters, Photographers, Videographers, Animators and Motion Designers.
 </li>
 <li>
 Manage content development from initial concept through production, approval and publishing.
 </li>
 <li>
 Ensure content is platform-native, audience-focused and consistent with client brand guidelines.
 </li>
 <li>
 Maintain the appropriate balance between planned, reactive, educational, promotional and engagement-led content.
 </li>
 <li>
 Review content for accuracy, quality, tone, platform suitability and cultural relevance.
 </li>
 <li>
 Manage multiple client accounts while maintaining consistency and meeting deadlines.
 
 
 </li>
 </ul>
 Community Management
 
 
 <ul>
 <li>
 Oversee daily community engagement across client social media channels.
 </li>
 <li>
 Respond to comments, direct messages, enquiries and audience interactions in line with approved guidelines.
 </li>
 <li>
 Develop response frameworks and escalation procedures for sensitive or high-risk issues.
 </li>
 <li>
 Monitor online sentiment, customer feedback and emerging reputational risks.
 </li>
 <li>
 Escalate complaints, crises or potentially damaging conversations promptly.
 </li>
 <li>
 Develop engagement initiatives that encourage meaningful audience participation and community growth.
 </li>
 <li>
 Ensure community management reflects each brand's tone of voice and service standards.
 
 
 </li>
 </ul>
 Paid Social and Media Coordination
 
 
 <ul>
 <li>
 Collaborate with media specialists to plan and execute paid social media campaigns.
 </li>
 <li>
 Recommend campaign objectives, audience targeting, budget allocation, creative formats and platform selection.
 </li>
 <li>
 Ensure alignment between organic content strategies and paid-media activity.
 </li>
 <li>
 Monitor campaign performance and recommend adjustments to improve reach, engagement, leads or conversions.
 </li>
 <li>
 Coordinate the development of campaign assets required for different audiences, placements and media formats.
 </li>
 <li>
 Support testing of messaging, creative formats, audiences and calls to action.
 
 
 </li>
 </ul>
 Influencer and Creator Marketing
 
 
 <ul>
 <li>
 Identify influencers and content creators who are relevant to campaign objectives and brand positioning.
 </li>
 <li>
 Manage influencer shortlisting, assessment, onboarding, briefing, approvals and content delivery.
 </li>
 <li>
 Coordinate contracts, timelines, deliverables and internal or client approvals with the relevant teams.
 </li>
 <li>
 Build productive, long-term creator relationships that benefit client brands.
 </li>
 <li>
 Monitor influencer content for quality, brand alignment, compliance and authenticity.
 </li>
 <li>
 Measure influencer performance, audience quality and campaign return on investment.
 
 
 </li>
 </ul>
 Performance Analysis and Reporting
 
 
 <ul>
 <li>
 Develop performance dashboards for assigned client accounts.
 </li>
 <li>
 Monitor key metrics including reach, impressions, engagement, audience growth, conversions, click-through rate, cost per result, CPM and return on investment.
 </li>
 <li>
 Prepare monthly, quarterly and campaign-specific performance reports.
 </li>
 <li>
 Move beyond reporting numbers by clearly explaining what changed, why it changed and what should happen next.
 </li>
 <li>
 Present results and recommendations confidently to clients.
 </li>
 <li>
 Use performance insights to improve content, targeting, platform investment and future campaign planning.
 </li>
 <li>
 Establish relevant benchmarks for each client, platform and campaign type.
 
 
 </li>
 </ul>
 Client Partnership
 
 
 <ul>
 <li>
 Act as a trusted social media advisor to assigned clients.
 </li>
 <li>
 Participate in planning meetings, campaign reviews, workshops and content discussions.
 </li>
 <li>
 Understand each client's commercial priorities, audience challenges and approval processes.
 </li>
 <li>
 Educate clients on platform developments, audience behaviour, emerging trends and digital opportunities.
 </li>
 <li>
 Manage client expectations regarding timelines, approvals, content performance and platform limitations.
 </li>
 <li>
 Identify opportunities to expand social media, content, influencer and integrated marketing services.
 </li>
 <li>
 Build strong relationships while maintaining professional boundaries and clear accountability.
 
 
 </li>
 </ul>
 Cross-Functional Leadership
 
 
 <ul>
 <li>
 Work closely with Client Servicing, Creative, Strategy, Production, Media and Project Management teams.
 </li>
 <li>
 Ensure briefs, timelines, approvals and accountabilities are clearly communicated.
 </li>
 <li>
 Provide constructive feedback that improves creative work while respecting specialist expertise.
 </li>
 <li>
 Support junior social media and community-management team members where required.
 </li>
 <li>
 Contribute to agency pitches, new-business proposals and social media audits.
 </li>
 <li>
 Promote strong working practices, documentation and knowledge-sharing across the team.
 
 
 </li>
 </ul>
 Core Competencies
 
 
 
 Social Media Strategy
 
 
 
 Builds platform-specific strategies that connect audience behaviour with business and communication objectives.
 
 
 
 Campaign Management
 
 
 
 Plans and manages integrated social media campaigns from concept development through reporting.
 
 
 
 Content Leadership
 
 
 
 Oversees content planning, briefing, creation, publishing and continuous optimization.
 
 
 
 Client Management
 
 
 
 Builds trusted relationships and provides clear, commercially relevant advice to client marketing teams.
 
 
 
 Community Building
 
 
 
 Develops engaged online communities while protecting brand reputation and customer experience.
 
 
 
 Analytics and Performance
 
 
 
 Interprets campaign data and converts insights into practical actions and recommendations.
 
 
 
 Collaboration
 
 
 
 Works effectively with creative, strategy, production, media, client servicing and project management teams.
 
 
 
 Innovation
 
 
 
 Introduces relevant content formats, platform features, creative opportunities and digital trends.
 
 
 
 Commercial Awareness
 
 
 
 Understands how social media contributes to brand growth, customer acquisition, engagement and business performance.
 
 
 
 Qualifications And Experience
 
 
 
 <ul>
 <li>
 Four to seven years of experience in social media management within an integrated, digital, creative or advertising agency.
 </li>
 <li>
 Proven experience managing social media activity for multiple brands or large client accounts.
 </li>
 <li>
 Strong understanding of Meta, LinkedIn, TikTok, YouTube, X, Snapchat and emerging platforms.
 </li>
 <li>
 Experience using tools such as Meta Business Suite, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Hootsuite, Sprout Social, Later or similar platforms.
 </li>
 <li>
 Experience working with influencers, content creators, paid-media teams and integrated campaigns.
 </li>
 <li>
 Strong presentation, reporting and client-management skills.
 </li>
 <li>
 Excellent written and verbal English.
 </li>
 <li>
 Arabic communication capability is highly desirable.
 </li>
 <li>
 Experience managing government, corporate, retail, hospitality, lifestyle or consumer-brand accounts would be advantageous.
 </li>
 </ul>
</div>

Social Media Manager

Digital Marketing Manager &ndash; AI, Performance Marketing, SEO/AEO/GEOLocation: Dubai, UAE Department: Marketing Experience: 2&ndash;3 Years Employment: Full-TimeAbout the RoleWe are looking for a hands-on Digital Marketing Manager with strong AI expertise to join our team in Dubai.This is not a traditional Digital Marketing or SEO role. We are specifically looking for someone who actively uses Artificial Intelligence (AI) in digital marketing and understands how AI is changing paid advertising, search, content creation, lead generation and customer acquisition.The ideal candidate should have practical experience across:AI Marketing | Performance Marketing | Google Ads | Meta Ads | SEO | AEO | GEO | GA4 | Lead Generation | Marketing AutomationYou should be equally comfortable building AI prompts and workflows, creating and optimizing campaigns, analysing GA4 data, improving Google rankings, and increasing brand visibility across AI search platforms.Key ResponsibilitiesAI-Powered Digital Marketing<ul><li>Use ChatGPT, Claude, Gemini and other Generative AI tools for marketing strategy, content, research, advertising and campaign optimization.</li><li>Build AI-powered marketing workflows, prompts, automations and SOPs.</li><li>Use AI to improve ad copy, creatives, landing pages, lead generation and conversion rates.</li><li>Research, test and implement new AI marketing and automation tools.</li><li>Explore AI-driven personalization, predictive analytics and marketing automation.</li><li>Keep the company ahead of emerging developments in AI Search and AI Marketing.</li></ul>Performance Marketing &amp; Lead Generation<ul><li>Independently manage Google Ads, Meta Ads and LinkedIn Ads.</li><li>Manage Google Search, Display, YouTube and Performance Max campaigns.</li><li>Plan and optimize campaigns based on CPL, CPA, CAC, ROAS and conversion rates.</li><li>Manage advertising budgets, bidding strategies, audiences and retargeting.</li><li>Conduct structured A/B testing across creatives, headlines, copy, audiences and landing pages.</li><li>Use AI-powered bidding, targeting and optimization tools to improve campaign performance.</li><li>Focus strongly on generating qualified leads and measurable business results, not simply impressions or traffic.</li></ul>SEO &ndash; Search Engine Optimization<ul><li>Manage Technical SEO, On-Page SEO and Off-Page SEO.</li><li>Conduct keyword research, competitor research and content-gap analysis.</li><li>Improve organic rankings, website traffic and conversions.</li><li>Work on Core Web Vitals, indexing, crawlability, internal linking and site structure.</li><li>Use tools including Google Search Console, GA4, SEMrush and/or Ahrefs.</li><li>Develop SEO content strategies aligned with commercial search intent.</li></ul>AEO &ndash; Answer Engine Optimization<ul><li>Optimize content for Featured Snippets, People Also Ask and voice/answer-based searches.</li><li>Create answer-first content including FAQs, definitions and structured informational pages.</li><li>Implement and optimize Schema Markup / Structured Data.</li><li>Improve the brand&rsquo;s visibility for direct-answer search results.</li></ul>GEO &ndash; Generative Engine OptimizationA key part of this position is understanding the next generation of search.<ul><li>Improve company and brand visibility across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot and other AI/LLM platforms.</li><li>Understand how brands, websites and content are discovered, retrieved and referenced by AI systems.</li><li>Structure website content for AI crawlers, LLM retrieval and generative search.</li><li>Monitor how our brands appear in AI-generated answers and identify visibility gaps.</li><li>Work with entities, authoritative sources, structured content and machine-readable information.</li><li>Use or evaluate GEO/AEO monitoring platforms such as Profound, Otterly.AI, Peec AI or similar tools.</li></ul>Analytics, Strategy &amp; Reporting<ul><li>Track performance across Paid Media + SEO + AEO + GEO.</li><li>Build dashboards covering leads, conversions, CPL, CPA, CAC, ROAS, organic rankings and AI-search visibility.</li><li>Use GA4, Google Search Console, Google Ads Manager and Meta Ads Manager to make data-driven decisions.</li><li>Present monthly performance reports with clear insights and recommendations.</li><li>Identify what is working, what is not working and what needs to be changed.</li><li>Manage external agencies/freelancers where required.</li></ul>What We&rsquo;re Looking ForMinimum 2&ndash;3 years of hands-on Digital Marketing experience, preferably with direct responsibility for both paid and organic acquisition.Candidates should have strong practical knowledge of:<ul><li>Artificial Intelligence / Generative AI for Marketing</li><li>ChatGPT / Claude / Gemini</li><li>Google Ads</li><li>Meta Ads Manager</li><li>Performance Marketing</li><li>Lead Generation</li><li>SEO &ndash; Technical, On-Page &amp; Off-Page</li><li>AEO &ndash; Answer Engine Optimization</li><li>GEO &ndash; Generative Engine Optimization</li><li>Google Analytics 4 (GA4)</li><li>Google Search Console</li><li>SEMrush / Ahrefs</li><li>Conversion Tracking &amp; Optimization</li><li>Marketing Automation</li></ul>Preferred SkillsExperience with any of the following will be an advantage:<ul><li>HubSpot, Salesforce, Marketo or similar CRM/marketing automation platforms</li><li>AI agents and automated marketing workflows</li><li>Prompt engineering</li><li>LLMs and AI search</li><li>RAG, embeddings and AI crawlers</li><li>Landing-page and conversion-rate optimization</li><li>Google Tag Manager</li><li>Looker Studio</li><li>Google Ads / GA4 / HubSpot certifications</li></ul>ImportantWe are specifically looking for an AI-focused Digital Marketing professional.This position may not be suitable for candidates whose experience is limited to social-media posting, basic content creation or traditional SEO.You should be able to demonstrate how you have practically used AI + Performance Marketing + SEO/Search to improve marketing efficiency, generate leads or increase conversions.ApplyIf you are passionate about AI-powered Digital Marketing, Performance Marketing and the future of Search, we would like to hear from you.Location: Dubai, UAE Experience: 2&ndash;3 Years Contact: +971 54 724 0363 HR DepartmentWork Location: In person

Digital Marketing Manager – AI & Performance Marketing

UNIFORM EXPREES FOR FASHIONS

We are a growing company looking for a creative and results-driven Social Media Manager &amp; Graphic Designer to join our team. The ideal candidate is passionate about digital marketing, content creation, and visual storytelling, with the ability to manage multiple social media platforms while designing engaging marketing materials.Key ResponsibilitiesSocial Media Management<ul><li>Develop and execute social media strategies across platforms including Instagram, Facebook, TikTok, LinkedIn, and X.</li><li>Create, schedule, and publish engaging content.</li><li>Monitor social media trends and recommend new content ideas.</li><li>Manage community engagement by responding to comments, messages, and reviews.</li><li>Track performance metrics and prepare monthly reports.</li><li>Plan and execute social media campaigns to increase brand awareness and engagement.</li></ul>Graphic Design<ul><li>Design high-quality social media posts, stories, reels covers, advertisements, and promotional materials.</li><li>Create branding assets, marketing collateral, and digital graphics.</li><li>Maintain brand consistency across all visual content.</li><li>Collaborate with the marketing team to develop creative campaigns.</li><li>Edit photos, videos, and other multimedia content when required.</li></ul>Requirements<ul><li>Proven experience in social media management and graphic design.</li><li>Strong portfolio showcasing social media content and design work.</li><li>Proficiency in Canva, Adobe Photoshop, Illustrator, and/or other design software.</li><li>Knowledge of social media analytics and content scheduling tools.</li><li>Excellent written and verbal communication skills.</li><li>Ability to work independently and meet deadlines.</li><li>Experience with video editing is a plus.</li></ul>Preferred Qualifications<ul><li>Degree or certification in Marketing, Graphic Design, Communications, or a related field.</li><li>Experience running paid social media advertising campaigns.</li><li>Knowledge of current social media trends and best practices.</li></ul>Pay: From AED2,500.00 per monthWork Location: In person

Social Media Specialist

Chalhoub Group

<div>INSPIRE | EXHILARATE | DELIGHT
For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.
Every step at Chalhoub Group is taken to build a future where luxury dreams become reality &mdash; bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse &mdash; the Group&rsquo;s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally. 
What you'll be doing
The eCommerce Manager is responsible for driving the eCommerce strategy, managing the online P&amp;L, and optimizing profitable growth. This role involves leveraging data insights, performance marketing, operations and online merchandising strategies to deliver a world-class customer experience while collaborating with internal teams, suppliers, and third-party agencies.
Key Responsibilities:<div>
1. Strategy &amp; Planning</div><div><ul><li>
eCommerce Strategy: Lead the annual strategy and budget in collaboration with the eCommerce General Manager and Brand General Manager.</li></ul></div><div><ul><li>
Trading Strategy: Manage product, pricing, and promotional strategies to drive site performance and build synergies across all channels (Retail, eCommerce, e-Retail, ..)</li></ul></div><div><ul><li>
P&amp;L Management: Own the online brand P&amp;L and leverage its insights to optimize cost drivers and improve profitability.</li></ul></div><div><ul><li>
Relationship Management: Cultivate internal and external relationships, including third-party agencies and e-Retail teams to drive eCommerce growth</li></ul></div><div>
2. Online Merchandising</div><div><ul><li>
Merchandising Strategy: Develop and execute a compelling product assortment and presentation strategy based on customer preferences, inventory , performances and trends.</li></ul></div><div><ul><li>
Site Optimization: Oversee product categorization, tagging, and search functionality for improved user experience and conversions.</li></ul></div><div><ul><li>
Promotions &amp; Content: Plan and execute promotions, campaigns, and update product content to reflect accurate pricing, images, and descriptions.</li></ul></div><div>
3. Performance Marketing &amp; Web Analytics</div><div><ul><li>
Marketing Campaigns: Develop and execute performance marketing strategies across digital channels (PPC, Display, Social, Affiliate) to drive traffic and conversions.</li></ul></div><div><ul><li>
Optimization: Continuously optimize marketing spend, creative, and targeting based on performance data.</li></ul></div><div><ul><li>
Analytics &amp; Reporting: Use web data to identify areas for improvement, understand customer behavior onsite, optimize marketing performance and manage KPIs via eCommerce dashboards.</li></ul></div><div>
4. Product Management<ul><li>
Product Strategy: Develop product strategies that align with customer needs and brand objectives.</li></ul></div><div><ul><li>
Cross-Functional Collaboration: Work closely with internal teams to ensure products deliver an exceptional customer experience.</li></ul></div><div><div>
5. Cross-Functional Leadership &amp; Development</div><div><ul><li>
Omnichannel Initiatives: Lead innovation in omnichannel experiences and work with central teams product team and Retail teams</li></ul></div><div><ul><li>
Prioritization &amp; Roadmap: Manage the product roadmap and ensure alignment with business goals.</li></ul></div></div>
What you&rsquo;ll need to succeed
<ul><li>Proven experience in eCommerce management with expertise in performance marketing, merchandising, and P&amp;L management</li><li>
Strong background in digital marketing channels (PPC, Display, Social Media, Affiliate Marketing) and tools (Google Analytics, Google Ads, Facebook Ads, Dynamic Yield, SFCC).</li><li>
Data-driven decision-maker with experience in web analytics and managing eCommerce performance dashboards.</li><li>
Expertise in product management and cross-functional team collaboration to deliver exceptional customer experiences.</li><li>
Strong communication, negotiation, and leadership skills.</li></ul>
What we can offer you
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
Using GenAI in Your Application Process
To support a fair and consistent experience for all candidates, we ask that assessments and interviews are completed independently and without assistance from generative AI tools. This ensures we understand your strengths, your thinking, and how you approach real situations.
We Invite All Applicants to Apply
It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.</div>

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