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marketing lead

Mazeed

<div><h2 class="jobSectionHeader">About us</h2>
mazeed is a financial management platform that helps businesses automate accounting, simplify tax compliance, and stay ready for e-invoicing through a combination of localized software (SaaS) and Finance-as-a-Service (FaaS). We work with SMEs and growing companies across the GCC, enabling them to operate with clarity, control, and confidence.
We are building the infrastructure for the next phase of financial compliance and digital transformation in the region, with a strong focus on e-invoicing and scalable financial operations<h2 class="jobSectionHeader">
Job Purpose</h2>
The UAE Marketing Lead will own mazeed&rsquo;s marketing presence in the UAE, ensuring strong positioning, high-quality execution, and fast, relevant campaigns aligned with market needs.
This role will drive campaign direction, elevate creative quality, and ensure mazeed is consistently visible, competitive, and well-positioned within the UAE ecosystem.<h2 class="jobSectionHeader">
Primary Responsibilities</h2>
1. Market Ownership &amp; Intelligence<ul><li>Own understanding of the UAE market (SMEs, finance, SaaS, regulatory landscape)</li><li>Monitor competitor activity, trends, and regulatory updates</li><li>Identify opportunities for positioning, campaigns, and growth</li><li>Share actionable insights regularly with leadership and marketing team</li></ul>
2. Campaign Direction &amp; Localization<ul><li>Define campaign angles, messaging, and priorities for the UAE market</li><li>Translate business objectives into clear marketing briefs for the Marketing team</li><li>Ensure campaigns are relevant, localized, and aligned with market dynamics</li></ul>
3. Real-Time &amp; Reactive Marketing<ul><li>Identify and act on real-time opportunities (news, trends, announcements)</li><li>Launch fast, relevant campaigns across channels</li><li>Ensure mazeed is present in key market conversations</li></ul>
4. Events &amp; Community Leadership<ul><li>Own UAE events strategy and execution (webinars, workshops, networking events)</li><li>Represent mazeed in key industry events and partnerships</li><li>Build and grow a strong ecosystem presence (SMEs, founders, finance professionals)</li><li>Leverage events and community for brand awareness and lead generation</li></ul>
5. Community &amp; Ecosystem Engagement<ul><li>Build and maintain relationships with founders, SMEs, accountants, partners, and ecosystem players in the UAE</li><li>Actively engage in communities, meetups, and relevant industry groups</li><li>Represent mazeed in local networking opportunities</li></ul>
6. Events Execution (On-Ground)<ul><li>Research and identify relevant UAE events, exhibitions, and initiatives</li><li>Execute participation in events (booths, logistics, coordination)</li><li>Attend events and ensure proper coverage and representation</li><li>Report outcomes (leads, partnerships, insights)</li></ul>
7. Content Support &amp; Coverage<ul><li>Capture on-ground content (videos, photos, testimonials, interviews)</li><li>Coordinate with the content and design teams for production and publishing</li><li>Ensure real-time content coverage during events and activities</li></ul>
8. Partnerships Activation (Local Execution)<ul><li>Support activation of existing partnerships in the UAE</li><li>Attend partner events and ensure proper representation</li><li>Coordinate with internal teams to execute co-marketing activities locally</li></ul>
9. Opportunities &amp; Initiatives<ul><li>Research and apply to: Competitions, Awards, Government initiatives, Startup programs</li><li>Ensure mazeed is always present in relevant opportunities</li></ul><h2 class="jobSectionHeader">
Core Values</h2>
Being a mazeeder, our promise to customers, internal teams, HR and Leadership is to demonstrate our core values in our daily interactions and quality of work:<ul><li>
Integrity</li><li>
Customer Obsession</li><li>
Simplicity</li><li>
Growth Mindset</li><li>
Innovation</li><li>
Empowerment</li></ul><h4 class="jobSectionHeader">
Essential Skills and Qualifications</h4><ul><li>
Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or a related field</li><li>
6&ndash;8 years of experience in marketing, growth, community, or events roles (preferably in SaaS, fintech, or B2B)</li><li>
Strong understanding of the UAE market, SME/startup ecosystem, and business landscape</li><li>
Excellent communication, stakeholder management, and relationship-building skills</li><li>
Comfortable with on-ground engagement, networking, and event representation</li><li>
Comfortable with basic content creation (photo/video capture and coordination with content teams)</li><li>
Experience working with cross-functional and remote teams</li><li>
Arabic is a plus</li></ul></div>

UAE Marketing Lead

Kcal World

<div>
 
 
 Purpose of your role
 
 
 
 Kcal World is hiring a Performance Marketing Lead to own and scale paid growth across multiple brands in our portfolio. This is a high-ownership, hands-on leadership role with full accountability for performance marketing strategy, execution, optimization, and results.
 
 
 
 
 
 
 What You Will Own
 
 
 <ul>
 <li>
 Performance marketing ownership across multiple Kcal World brands
 </li>
 <li>
 Paid media across Meta, Google, TikTok, and other growth channels
 </li>
 <li>
 Direct-response ad strategy and scripting
 </li>
 <li>
 End-to-end paid growth strategy, execution, testing, optimization, and scaling
 </li>
 <li>
 Customer acquisition, CAC efficiency, and revenue impact
 </li>
 <li>
 Budget planning, forecasting, and spend allocation
 </li>
 <li>
 A/B testing across creatives, audiences, offers, funnels, and landing pages
 </li>
 <li>
 Performance reporting, insights, and recommendations to leadership
 </li>
 </ul>
 
 
 
 
 
 How You Will Work
 
 
 
 You will work cross-functionally and with senior stakeholders.
 
 <ul>
 <li>
 Work with Brand Managers on growth goals, positioning, and offers
 </li>
 <li>
 Work with Creative and Content teams to test and scale high-performing creatives
 </li>
 <li>
 Collaborate with Technical and Product teams on tracking, attribution, and conversion optimization
 </li>
 <li>
 Regularly update and report performance to management and senior leadership
 </li>
 <li>
 Turn data into clear insights and decisions for stakeholders
 </li>
 </ul>
 
 
 Who This Role Is For
 
 
 
 You are a strong fit if you:
 
 <ul>
 <li>
 Have 3-5 or more years of hands-on performance marketing experience
 </li>
 <li>
 Have scaled paid media on Meta and Google, with TikTok as a plus
 </li>
 <li>
 Are comfortable owning significant budgets and results
 </li>
 <li>
 Think in funnels, not just channels
 </li>
 <li>
 Are confident with data, dashboards, and attribution
 </li>
 <li>
 Can manage multiple brands simultaneously
 </li>
 </ul>
 
 
 
 
 
 Must Have
 
 
 <ul>
 <li>
 Experience in subscription, DTC, or e-commerce
 </li>
 <li>
 Experience in high-growth or multi-brand environments
 </li>
 <li>
 Experience mentoring or leading performance marketers
 </li>
 <li>
 Excels at GA4, Google Tag Manager, Looker Studio, and CRM tools
 </li>
 </ul>
 
 
 
 
 
 Why Kcal World
 
 
 <ul>
 <li>
 Ownership across multiple established and fast-growing brands
 </li>
 <li>
 Strong in-house creative, content, and technical teams
 </li>
 <li>
 Fast decision-making and a test-and-learn culture
 </li>
 <li>
 Real impact, meaningful budgets, and complex growth challenges
 </li>
 </ul>
 
 
 
 
 
 WHAT WE BRING TO THE TABLE
 
 
 
 
 
 <ul>
 <li>
 A fun friendly place to work and a great company culture to match. Did we mention we offer free lunches?
 </li>
 <li>
 An inclusive, collaborative community, where your voice will be heard, and you&rsquo;ll have the opportunity to fuel your creative journey.
 </li>
 <li>
 The ability to really make a difference with your ideas &ndash; we&rsquo;re a purpose driven company.
 </li>
 <li>
 A modern office environment designed to foster inspiration, creativity, and teamwork.
 </li>
 <li>
 A talented team of super smart (but humble) people.
 </li>
 <li>
 A culture committed to innovation, openness, humor, respect &amp; motivation.
 </li>
 </ul>
 
 
 
 
 
 WHO WE ARE &amp; WHAT WE&rsquo;RE ABOUT
 
 
 
 
 
 
 
 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;1. Continuous Development
 
 
 
 At Kcal we&rsquo;re all about being better than we were yesterday, so naturally we want you to develop your own greatest asset &ndash; YOU. We encourage everyone on our team to continuously learn and grow into the best version of themselves so they can feel empowered not only in their job, but in life in general. Because at the end of the day, when you win, we all win.
 
 
 
 2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Support &amp; Collaboration
 
 
 
 No one does it alone and there&rsquo;s nothing wrong with asking for help when it&rsquo;s needed. We want everyone at Kcal to feel like they&rsquo;re part of a supportive team. Because when we work together, we come up with better ideas, faster solutions, limit errors, and achieve more together.&nbsp;
 
 
 
 3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Respectful Listening
 
 
 
 At Kcal we believe respect should be nonnegotiable. And that it should go both ways in communicating and listening. We encourage open and honest communication while simultaneously doing our best to listen with the intention to understand and find common ground.
 
 
 
 4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Trust &amp; Accountability
 
 
 
 Personal accountability is the best way to foster trust amongst one another. We all have responsibilities to our roles, our teams, and our customers and it&rsquo;s important that we demonstrate that accountability in every task that we carry out. This ensures not only that we can deliver in our roles, but also that can excel.&nbsp;&nbsp;
 
 
 
 5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Innovation &amp; Creativity
 
 
 
 Kcal thrives off innovation and creativity &ndash; they&rsquo;re part of the DNA of what we do. And we strive to infuse them into every aspect of the company, from our brands to our culture, to our processes and finally to every bite of food our customers eat.
 
 
 
 6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;A Passion for Healthy Living
 
 
 
 We walk the talk. We&rsquo;re passionate about making the world a healthier place &ndash; one meal at a time!&nbsp;We continuously encourage healthy lifestyle choices through wholesome high-quality food, and our aim is to inspire and motivate those around us to eat well and be well.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
 
 
 
 
 
 Package:
 
 
 
 
 
 
 
 Salary: AED 22,000/Month
 
 
 
 
 
 
 
 Additional Benefits:
 
 
 
 
 Medical &amp; Annual Airfare for self
 
 
 
 
 
 
 
 Job Type:
 
 
 Full-time (Monday to Friday)
 
 
 
 
 
</div>

Performance Marketing Lead

CureMate

<div>
 
 
 We are looking for an experienced Digital Marketing professional to lead and scale our end-to-end digital marketing function. The ideal candidate will drive brand visibility, lead generation, customer engagement, and conversion performance across multiple markets.
 
 
 
 
 You will own the complete digital marketing ecosystem from strategy and execution to analytics and optimization while working closely with leadership, sales, product, and external partners.
 
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 
 Develop and execute integrated digital marketing strategies aligned with business and revenue goals
 
 </li>
 <li>
 
 Lead multi-channel campaigns across SEO, paid media, social media, email marketing, content, and performance marketing
 
 </li>
 <li>
 
 Drive lead generation and customer acquisition initiatives across regional markets
 
 </li>
 <li>
 
 Improve website and campaign conversion rates through CRO strategies and data-driven optimization
 
 </li>
 <li>
 
 
 ﻿
 
 Manage Google Analytics, Google Tag Manager, Google Search Console, and conversion tracking to measure campaign effectiveness
 
 </li>
 <li>
 
 Manage and coordinate external marketing agencies, freelancers, and strategic partners
 
 </li>
 <li>
 
 Build strong brand positioning, digital engagement, and thought leadership initiatives
 
 </li>
 <li>
 
 Plan and execute ABM (Account-Based Marketing), outreach campaigns, webinars, and event marketing activities
 
 </li>
 <li>
 
 Monitor campaign performance, ROI, KPIs, and analytics to deliver actionable insights and continuous improvement
 
 </li>
 <li>
 
 Collaborate with sales and product teams to align marketing initiatives with business objectives
 
 </li>
 <li>
 
 Leverage AI-powered marketing tools and automation platforms to improve campaign efficiency and audience targeting
 
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Requirements
 
 
 
 
 
 <ul>
 <li>
 
 6&ndash;10 years of experience in Digital Marketing, with startup or high-growth company exposure preferred
 
 </li>
 <li>
 
 Strong hands-on experience with Google Ads, Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console
 
 </li>
 <li>
 
 Proven experience in developing and executing successful digital marketing campaigns
 
 </li>
 <li>
 
 Strong understanding of performance marketing, lead generation, brand marketing, and customer acquisition
 
 </li>
 <li>
 
 Hands-on experience with SEO and analytics tools such as Google Analytics, MOZ, Screaming Frog, Conductor, and similar platforms
 
 </li>
 <li>
 
 Experience managing marketing budgets, campaign optimization, and vendor relationships
 
 </li>
 <li>
 
 Strong analytical mindset with the ability to interpret data and make performance-driven decisions
 
 </li>
 <li>
 
 Knowledge of AI-driven marketing tools, automation workflows, and modern marketing technologies
 
 </li>
 <li>
 
 Excellent communication, leadership, and stakeholder management skills
 
 </li>
 <li>
 
 Ability to work in a fast-paced, growth-oriented environment and manage multiple priorities effectively
 
 </li>
 <li>
 
 Google Ads, Google Analytics, or other relevant digital marketing certifications are a&nbsp;
 
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
</div>

Digital Marketing Manager

Marketing Manager – Malls

Queen Elizabeth’s School, Dubai Sports City

<div>
 
 
 The Opportunity
 
 
 
 
 
 
 Lead the school&rsquo;s digital marketing strategy and the end-to-end delivery of key events that showcase‑ the school&rsquo;s excellence and community. Drive measurable growth across search engine optimisation, search engine marketing, pay-per-click advertising, display advertising, email and customer relationship management, website experience, analytics and attribution, conversion rate optimisation, and marketing automation. Deploy artificial intelligence tools to streamline creative, publishing, analysis, and reporting. All activity must uphold safeguarding standards and comply with the Knowledge and Human Development Authority. The role does not manage day-to-day social media‑ channels, which are owned by a separate post; instead, you will set direction, coordinate briefs, and align measurement with that team.
 
 
 
 
 
 
 The Role
 
 
 
 
 
 
 
 Strategy and Planning
 
 
 <ul>
 <li>
 Own the annual and term based digital marketing plan objectives, channels, budgets, and key performance indicators covering search engine optimisation, search engine marketing, pay-‑per‑click advertising, display advertising, email and customer relationship management, website and content, analytics, and conversion rate optimisation.
 </li>
 <li>
 Translate school priorities (open days, admissions timelines, academic and sports achievements) into integrated, multichannel campaigns and content calendars.
 </li>
 <li>
 Define audience personas and messages for each stage of the parent journey; maintain a structured test ‑and ‑learn roadmap.
 </li>
 </ul>
 
 
 
 
 
 Digital Channels and Performance
 
 
 <ul>
 <li>
 
 Search engine marketing and pay-per-click advertising:
 
 Plan, launch, and optimise campaigns, including audience strategy, creative testing, landing page‑improvements, and conversion tracking.
 </li>
 <li>
 
 Search engine optimisation:
 
 Lead keyword research for parent and student intent; create search led content briefs for priority pages; coordinate technical improvements; manage local search visibility for Dubai through Google Business Profile, reviews, and citations.
 </li>
 <li>
 
 Paid social advertising:
 
 Set strategy, budgets, creative and landing page‑ direction, and measurement in partnership with the separate social media‑ team; do not manage day-to-day platform‑ execution.
 </li>
 </ul>
 
 
 
 
 
 Events Leadership and Delivery
 
 
 <ul>
 <li>
 Lead the end-to-end planning and delivery of signature events including open days, parent tours, community events, exhibitions, performances, and sports showcase. Activities include concepting, budgeting, timelines, venue and supplier selection, run-‑of-show, staffing, risk assessment, permissions and consents, guest experience, and ‑post event‑ reporting.
 </li>
 <li>
 Produce on brand event collateral and signage; brief photographers and videographers; ensure coverage aligns with safeguarding and consent rules.
 </li>
 <li>
 Partner with Admissions on guest lists, lead capture, and timely follow-up‑; report event effectiveness and lessons learned.
 </li>
 </ul>
 
 
 
 
 
 Website and Conversion
 
 
 <ul>
 <li>
 Oversee website updates (news, achievements, events) to keep content accurate and fresh; ensure strong user experience.
 </li>
 <li>
 Run split tests and landing page improvements to increase enquiry and registration rates; maintain clear tracking parameters.
 </li>
 </ul>
 
 
 
 
 
 Email, Customer Relationship Management, and Marketing Automation
 
 
 <ul>
 <li>
 Build and improve email journeys for enquiry, event, and nurture communications using thoughtful segmentation and personalisation, partner with Admissions on data quality.
 </li>
 <li>
 Deploy automation for lead capture and follow-ups while meeting data privacy expectations.
 </li>
 </ul>
 
 
 
 
 
 Analytics and Reporting
 
 
 <ul>
 <li>
 Maintain robust tagging and event tracking across platforms; govern naming and tracking parameters.
 </li>
 <li>
 Report on channel and event performance with plain language‑ insights and clear next actions.
 </li>
 </ul>
 
 
 
 
 
 Artificial Intelligence Enabled‑ Marketing Operations
 
 
 <ul>
 <li>
 Introduce and train colleagues on artificial intelligence tools that support content generation and editing, transcription and summarising, asset tagging, predictive insights, and quality checks.
 </li>
 <li>
 Establish human in the loop approvals and prompts that are sensitive to safeguarding and Knowledge and Human Development Authority expectations before publishing.
 </li>
 </ul>
 
 
 
 
 
 Compliance, Safeguarding, and Brand Governance
 
 
 <ul>
 <li>
 Ensure all communications including copy, claims, imagery, video, event coverage, and paid promotions comply with the Knowledge and Human Development Authority and with the school&rsquo;s safeguarding policies; keep consent and approval records that are ready for audit. The candidate brief highlights safeguarding and Knowledge and Human Development Authority dependencies.
 </li>
 <li>
 Uphold brand guidelines across every channel; use structured workflows to secure timely approvals.
 </li>
 </ul>
 
 
 
 
 
 Collaboration and Vendor Management
 
 
 <ul>
 <li>
 Work closely with Admissions, Academics, Sports, and central Marketing; coordinate with the dedicated social media‑ role on briefs, asset delivery (including short form video and photography), scheduling, and reporting, without owning daily channel management.
 </li>
 <li>
 Source and manage agencies and suppliers; negotiate scopes, timelines, and service levels.
 </li>
 </ul>
 
 
 
 
 
 The Person
 
 
 
 
 
 <ul>
 <li>
 
 Experience:
 
 4 - 6 years of professional experience in digital marketing with proven results in Dubai&rsquo;s kindergarten through Year 12 education sector or in a similar luxury brand environment.
 </li>
 <li>
 
 Location:
 
 Currently based in Dubai.
 </li>
 <li>
 
 Education:
 
 Master&rsquo;s degree in marketing or a related field.
 </li>
 <li>
 
 Breadth and depth:
 
 Hands-on and strategic experience across the full digital marketing stack: search engine optimisation, search engine marketing, pay-per‑click advertising, display advertising, paid social advertising strategy, email and customer relationship management, marketing automation, website and content management, analytics and attribution, and conversion rate optimisation.
 </li>
 <li>
 
 Events:
 
 Demonstrated success delivering complex events end-to-end (open days, parent tours, community events, performances, and sports showcases), including budgets, suppliers, guest experience, and ‑post event‑ reporting.
 </li>
 <li>
 
 Artificial intelligence:
 
 Practical experience implementing artificial intelligence tools to streamline creative, publishing, analysis, and reporting with appropriate governance.
 </li>
 <li>
 
 Compliance:
 
 Solid working knowledge of the Dubai education context, including safeguarding and the requirements of the Knowledge and Human Development Authority.
 </li>
 </ul>
 
 
 
 
 'QE is committed to the safeguarding and welfare of children. All appointments are subject to enhanced background verification.'
 
</div>

Marketing Manager

<div>
 
 
 The Opportunity
 
 
 
 
 
 
 Lead the end-to-end marketing strategy for Queen Elizabeth&rsquo;s School, Dubai, to elevate brand prestige, drive high-quality enrolment enquiries, and nurture a thriving and engaged school community. Oversee integrated campaigns spanning digital, out-of-home, partnerships, and signature events, ensuring every initiative reflects the excellence and heritage of the QE brand. Leverage data-driven insight and emerging technologies, including artificial intelligence, to enhance creativity, efficiency, and performance measurement. All communications must embody the values of Queen Elizabeth&rsquo;s Global Schools and remain fully compliant with KHDA regulations and safeguarding standards.
 
 
 
 
 
 
 The Role
 
 
 
 
 
 
 
 Strategy and Planning
 
 
 <ul>
 <li>
 Design and deliver a comprehensive, insight-driven marketing strategy and budget that advances the prestige and visibility of Queen Elizabeth&rsquo;s Global Schools.
 </li>
 <li>
 Lead integrated planning across digital, out-of-home, partnerships, and experiential platforms.
 </li>
 <li>
 Set clear objectives, channel priorities, and performance measures aligned with enrolment and reputation goals.
 </li>
 <li>
 Commission rigorous market and competitor intelligence to inform positioning, media mix, and creative direction.
 </li>
 </ul>
 
 
 
 
 
 Brand Leadership
 
 
 <ul>
 <li>
 Champion and protect the Queen Elizabeth&rsquo;s brand identity, ensuring all communications embody the school&rsquo;s heritage and mission to nurture confident, able, and responsible young people.
 </li>
 <li>
 Oversee tone of voice, visual identity, and brand experience across all channels.
 </li>
 <li>
 Enforce brand guidelines and uphold consistency with institutional values and standards.
 </li>
 </ul>
 
 
 
 
 
 Digital Marketing
 
 
 <ul>
 <li>
 Drive excellence across all digital marketing disciplines including SEO, paid media, programmatic, email marketing, and customer journey design.
 </li>
 <li>
 Oversee website performance, analytics, and conversion optimisation to ensure exceptional user experience and measurable impact.
 </li>
 <li>
 Collaborate with the social media team to integrate paid and organic activity.
 </li>
 <li>
 Maintain rigorous tagging, attribution, and reporting frameworks
 </li>
 </ul>
 
 
 
 
 
 Artificial Intelligence Integration
 
 
 <ul>
 <li>
 Embed the strategic use of AI to enhance creative development, content precision, community engagement, and analytical insight.
 </li>
 <li>
 Implement vetted tools that uphold KHDA safeguarding and compliance standards.
 </li>
 <li>
 Define prompt and policy frameworks with human-in-the-loop oversight to ensure quality and accountability.
 </li>
 </ul>
 
 
 
 
 
 Out-of-Home Campaigns at Scale
 
 
 <ul>
 <li>
 Plan and deliver high impact, multichannel out-of-home campaigns across premium placements including large-format billboards, metro, transit, malls, and digital screens.
 </li>
 <li>
 Oversee site selection, permitting, creative quality, and post-campaign evaluation.
 </li>
 <li>
 Ensure every execution reflects the refinement and prestige of the QE brand.
 </li>
 </ul>
 
 
 
 
 
 Product Marketing
 
 
 <ul>
 <li>
 Define compelling value propositions across programmes and key stages.
 </li>
 <li>
 Shape messaging, pricing, and promotional frameworks that resonate with discerning families.
 </li>
 <li>
 Develop content, landing pages, and evidence-based narratives showcasing outcomes and achievements to drive admissions.
 </li>
 </ul>
 
 
 
 
 
 Partnerships and Collaborations
 
 
 <ul>
 <li>
 Forge strategic partnerships that enhance the school&rsquo;s visibility and influence within Dubai Sports City and beyond.
 </li>
 <li>
 Cultivate alliances across education, sport, and community sectors.
 </li>
 <li>
 Co-create initiatives and joint campaigns that amplify reach and reinforce the QE legacy.
 </li>
 </ul>
 
 
 
 
 
 Events Oversight
 
 
 <ul>
 <li>
 Oversee exceptional events including open days, exhibitions, performances, and community gatherings.
 </li>
 <li>
 Manage objectives, budgets, supplier coordination, guest experience, and evaluation.
 </li>
 <li>
 Ensure every event reflects the elegance, hospitality, and excellence of the QE brand.
 </li>
 </ul>
 
 
 
 
 
 Compliance, Safeguarding, and Governance
 
 
 <ul>
 <li>
 Ensure all marketing activities meet KHDA and QE safeguarding expectations.
 </li>
 <li>
 Maintain transparent approval processes, data protection standards, and consent records.
 </li>
 <li>
 Uphold the integrity, accuracy, and ethics of all marketing output.
 </li>
 </ul>
 
 
 
 
 
 Team Leadership
 
 
 <ul>
 <li>
 Build, mentor, and lead a high-performing, multidisciplinary marketing team.
 </li>
 <li>
 Manage agency relationships, scopes, and service levels effectively.
 </li>
 <li>
 Foster a culture of creativity, collaboration, and professional excellence across all marketing functions.
 </li>
 </ul>
 
 
 
 
 
 The Person
 
 
 <ul>
 <li>
 Master&rsquo;s degree in Marketing, Business, Communications, or related field (required).
 </li>
 <li>
 Substantial senior ‑level marketing experience (8+ years total; 3+ years in leadership), with results in ‑K&ndash;12 education, the wider education industry, or luxury brands.
 </li>
 <li>
 Demonstrated depth in digital marketing; proven implementation of artificial ‑intelligence tools in marketing workflows; and delivery of large‑scale out of home campaigns.
 </li>
 <li>
 Strong product marketing acumen and cross functional‑ influence with Admissions and Academics.
 </li>
 <li>
 People leadership: hiring, coaching, goal setting, and performance management; vendor/agency oversight.
 </li>
 <li>
 Based in Dubai; strong understanding of the local education and regulatory context (including Knowledge and Human Development Authority and safeguarding).
 </li>
 </ul>
 
 
 
 
 'QE is committed to the safeguarding and welfare of children. All appointments are subject to enhanced background verification.'
 
</div>

Head of Marketing

HIVE

<div>
 
 
 About HIVE
 
 
 
 HIVE is a real estate development and operations company redefining modern living through character-driven spaces and community-focused environments. Born from the need to offer people a more meaningful and flexible way to live, HIVE blends personal comfort with shared experiences. Our thoughtfully designed apartments and dynamic hubs cultivate curiosity, dialogue, and a sense of belonging &ndash; because life is richer when it&rsquo;s shared.
 
 
 
 
 
 As HIVE enters its next phase of growth, we are looking to appoint a Senior Marketing Manager to provide senior leadership across brand, marketing strategy, and growth while building on the strong creative and brand foundation already in place.
 
 
 
 
 
 
 Purpose of Role:
 
 
 
 The Senior Marketing Manager is responsible for owning marketing strategy, positioning, and performance across the HIVE platform and its brands.
 
 
 
 
 
 This role exists to:
 
 <ul>
 <li>
 Set strategic direction
 </li>
 <li>
 Drive commercial alignment
 </li>
 <li>
 Scale marketing capability
 </li>
 <li>
 Enable exceptional brand and creative execution through collaboration with the Brand &amp; Creative Manager
 </li>
 </ul>
 
 
 
 
 The role requires a strategic thinker who deeply respects brand, creativity, and experience, and knows how to turn them into sustained growth.
 
 
 
 
 
 
 Key Role Responsibilities:
 
 
 
 
 Marketing Strategy &amp; Leadership
 
 
 <ul>
 <li>
 Define and own the overall marketing strategy across HIVE&rsquo;s brands and assets
 </li>
 <li>
 Develop annual marketing plans aligned with business, development, and commercial objectives
 </li>
 <li>
 Set campaign priorities, budgets, and performance targets
 </li>
 <li>
 Act as the senior marketing voice within leadership discussions
 </li>
 </ul>
 
 
 
 
 
 Brand Strategy &amp; Positioning
 
 
 <ul>
 <li>
 Implement brand positioning, messaging frameworks, and go-to-market narratives
 </li>
 <li>
 Ensure brand strategy is clear, consistent, and scalable across markets and products
 </li>
 <li>
 Provide strategic direction and guardrails for brand expression without micromanaging creative execution
 </li>
 </ul>
 
 
 
 
 
 Campaigns, Growth &amp; Performance
 
 
 <ul>
 <li>
 Oversee demand generation, launches, and marketing-led growth initiatives
 </li>
 <li>
 Guide digital, performance, and CRM strategies (execution may be internal or outsourced)
 </li>
 <li>
 Monitor performance metrics and optimise strategy accordingly
 </li>
 <li>
 Ensure marketing supports leasing, sales, and long-term brand equity
 </li>
 </ul>
 
 
 
 
 
 Leadership &amp; Team Enablement
 
 
 <ul>
 <li>
 Lead, support, and empower the Brand &amp; Creative Manager as the owner of creative and brand execution
 </li>
 <li>
 Create clarity between strategy and execution, allowing creative excellence to thrive
 </li>
 <li>
 Build and scale the marketing function over time as the business grows
 </li>
 <li>
 Manage agencies, consultants, and partners where required
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Alignment
 
 
 <ul>
 <li>
 Work closely with Development, Property Management, Community, and Leadership teams
 </li>
 <li>
 Ensure marketing strategy reflects real product, experience, and operational realities
 </li>
 <li>
 Collaborate with Brand Experience to ensure lived experience reinforces brand promise
 </li>
 </ul>
 
 
 
 
 
 Relationship with Brand &amp; Creative Manager
 
 
 
 The Brand &amp; Creative Manager:
 
 <ul>
 <li>
 Owns creative execution, content, and brand expression
 </li>
 <li>
 Acts as the day-to-day brand guardian and creative lead
 </li>
 </ul>
 
 
 
 
 
 The Senior Marketing Manager:
 
 
 <ul>
 <li>
 Owns strategy, prioritisation, performance, and alignment
 </li>
 <li>
 Sets direction, not creative detail
 </li>
 <li>
 Enables creativity rather than diluting or overriding it
 </li>
 </ul>
 
 
 
 
 This role is designed to amplify, not diminish, the impact of the Brand &amp; Creative Manager.
 
 
 
 
 
 
 Ideal Candidate Profile:
 
 
 <ul>
 <li>
 7+ years of experience in marketing
 </li>
 <li>
 Strong strategic capability with a deep appreciation for brand and creative disciplines
 </li>
 <li>
 Experience in real estate, hospitality, lifestyle, or consumer-led brands preferred
 </li>
 <li>
 Proven ability to balance brand integrity with commercial outcomes
 </li>
 <li>
 Comfortable operating in a founder-led, entrepreneurial environment
 </li>
 <li>
 Collaborative, low-ego leader who empowers specialists rather than centralising everything
 </li>
 </ul>
 
 
 
 
 
 What Success Looks Like
 
 
 <ul>
 <li>
 Clear, confident marketing strategy aligned with HIVE&rsquo;s growth ambitions
 </li>
 <li>
 Strong collaboration and trust with the Brand &amp; Creative Manager
 </li>
 <li>
 Consistent, high-quality brand expression across all channels
 </li>
 <li>
 Marketing that meaningfully supports leasing, sales, and long-term brand equity
 </li>
 <li>
 A marketing function that feels purposeful, calm, and well-directed
 </li>
 </ul>
 
 
 
 
 
 Start Date
 
 
 <ul>
 <li>
 Immediate or as soon as available
 </li>
 </ul>
</div>

Senior Marketing Manager

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