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marketing strategist

AL ASR TRAVEL & TOURS

Job Title: Performance Marketing &amp; Content StrategistLocation: On-siteAbout the Role: We are looking for a dynamic Performance Marketing &amp; Content Strategist who can manage paid marketing campaigns while also developing creative content strategies that drive engagement and sales. The ideal candidate has both an analytical and creative mindset &mdash; someone who can interpret data, craft compelling messages, and scale results through well-structured campaigns.Key Responsibilities:Performance Marketing:<ul><li>Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook &amp; Instagram), and other relevant platforms.</li><li>Manage campaign budgets, track performance, and maintain a strong ROAS.</li><li>Conduct keyword research, audience targeting, and A/B testing for creatives and ad copies.</li><li>Analyze campaign data to identify trends, insights, and areas for improvement.</li><li>Develop performance reports with actionable insights for continuous growth.</li></ul>Content Strategy:<ul><li>Develop and execute content strategies aligned with campaign objectives and brand identity.</li><li>Plan monthly content calendars for social media and ad creatives.</li><li>Write compelling ad copies, headlines, and storytelling-driven campaign content.</li><li>Collaborate with designers and video editors to produce engaging ad visuals.</li><li>Ensure consistent brand voice and tone across all digital platforms.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>2+ years of experience in performance marketing and/or content strategy.</li><li>Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics.</li><li>Strong understanding of eCommerce funnels, retargeting, and conversion tracking.</li><li>Excellent copywriting and storytelling skills for digital ads.</li><li>Data-driven approach with the ability to interpret metrics and optimize performance.</li><li>Creative mindset with an eye for trends and audience behavior.</li></ul>Preferred:<ul><li>Experience with Performance Max campaigns and UGC-style ad content.</li><li>Knowledge of SEO and social media management tools.</li><li>Experience in fashion, lifestyle, or eCommerce brands.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Performance Marketing & Content Strategist

Milele Motors FZE

<div>About the Role: 
We are seeking a highly skilled Content &amp; Personal Brand Strategist to join our Lahore office. This role will be responsible for maintaining and elevating the personal brand of our founder/leadership, ensuring it is consistently impactful across all verticals: automotive, car rental, real estate, and tech.
The strategist will oversee the personal brand's digital presence, develop a strong storytelling framework, and ensure content aligns with both business goals and audience engagement. The ideal candidate is a creative thinker with a proven track record in personal branding, social media strategy, and multi-vertical content positioning.
Key Responsibilities
Brand Positioning &amp; Strategy<ul><li>
Define, refine, and upscale the personal brand strategy across all verticals.</li><li>
Ensure consistent tone, voice, and brand presence across all platforms (LinkedIn, Instagram, YouTube, TikTok, etc.).</li><li>
Build a clear positioning framework that connects personal brand values to business goals.</li></ul>
Content Development &amp; Management<ul><li>
Create and manage content calendars for short-form, long-form, and thought-leadership pieces.</li><li>
Craft engaging narratives that resonate with diverse audiences in automotive, real estate, tech, and mobility.</li><li>
Coordinate with video editors, graphic designers, and copywriters to produce high-quality multimedia content.</li></ul>
Social Media Growth &amp; Engagement<ul><li>
Drive audience growth, engagement, and influence across digital platforms.</li><li>
Monitor analytics and optimize performance of personal brand content.</li><li>
Identify emerging trends and leverage them to maintain relevance and authority.</li></ul>
Collaboration &amp; Leadership<ul><li>
Work closely with cross-functional teams (marketing, sales, design) to align personal brand strategy with organizational campaigns.</li><li>
Act as a consultant to senior leadership on personal brand visibility opportunities (events, podcasts, speaking engagements).</li><li>
Manage agency or freelancer collaborations when required.</li></ul>
Requirements<ul><li>
Proven experience (2 to 3 years) in content strategy, personal branding, or digital marketing, preferably across multiple industries.</li><li>
Strong understanding of social media platforms, audience psychology, and storytelling frameworks.</li><li>
Demonstrated success in building or scaling personal brands (CEO, influencers, thought leaders).</li><li>
Excellent communication, copywriting, and project management skills.</li><li>
Ability to work in a fast-paced, multi-vertical environment and adapt quickly to changing priorities.</li><li>
Creative mindset with a data-driven approach to content performance</li></ul></div>

Personal Branding Strategist

United Integral

TikTok Account Strategist Job DescriptionSignalytics is seeking a creative and results-driven TikTok Account Strategist to lead the growth and engagement of our TikTok presence across multiple brands. This role is responsible for developing and executing platform-specific content strategies, collaborating with influencers, and driving brand awareness and conversions through compelling short-form content. The ideal candidate has hands-on experience managing TikTok accounts, a strong sense of trends, and a passion for performance-driven content.Key Responsibilities:Content Strategy &amp; Execution:<ul><li>Develop and implement a TikTok content strategy aligned with each brand&rsquo;s marketing and business goals.</li><li>Identify and creatively adapt viral TikTok trends to boost reach and engagement.</li><li>Manage and maintain a consistent content calendar and posting schedule.</li></ul>Collaboration &amp; Community Engagement:<ul><li>Collaborate with influencers and creators to produce User-Generated Content (UGC) that aligns with brand messaging.</li><li>Engage with the TikTok community by monitoring comments, responding to audience feedback, and fostering positive interactions.</li><li>Work cross-functionally with marketing, creative, and e-commerce teams to align TikTok initiatives with broader campaigns.</li></ul>Performance Analysis &amp; Optimization:<ul><li>Track and analyze key performance metrics (views, likes, shares, comments, conversion rates, GMV growth, etc.).</li><li>Generate regular reports and insights to inform strategic adjustments and improve content performance.</li><li>Stay informed on algorithm changes, platform updates, and competitor activity to maintain a competitive edge.Qualifications &amp; Skills:</li><li>Minimum 2 years of experience managing TikTok accounts with a proven track record (portfolio or links to managed accounts required).</li><li>Deep understanding of TikTok algorithms, content trends, audience behavior, and platform best practices.</li><li>Strong creative and storytelling skills with the ability to produce content ideas independently and on tight timelines.</li><li>Excellent verbal and written communication skills.</li><li>Experience with social media analytics tools (e.g., TikTok Analytics, Sprout Social, or similar) is a plus.</li><li>Background in influencer marketing or managing UGC campaigns is a plus.</li><li>Familiarity with Amazon or Walmart search marketing is a bonus.</li><li>Experience with keyword research tools and using them to support content or campaign expansion is advantageous.</li></ul>What you can expect from our company<ul><li>Paid Time Off</li><li>Paid Company Holidays in a Year</li><li>Internet and Healthcare Allowances</li><li>Birthday Leave</li><li>Team building events with the other talents and members of Signalytics</li></ul>If you're a creative thinker with a passion for TikTok and short-form video strategy, and you thrive in a fast-paced e-commerce environment, we&rsquo;d love to hear from you. Join our team at Signalytics and help shape the future of brand engagement on TikTok!Job Type: Full-timePay: Rs280,000.00 per monthAbility to commute/relocate:<ul><li>River View, Lahore: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>TikTok Account Management (Years of Experience)</li><li>TikTok Account Strategy (Years of Experience)</li></ul>Work Location: In person

TikTok Account Strategist (Lahore-Based Job)

Msq Developers

Content Strategist &amp; SEO WriterEmployment Type: Full-TimeLocation: DHA Phase 8Timings: 6pm-3amRole SummaryWe are seeking a proactive, mid-level Content Strategist and Writer to serve as the core driver of our digital authority and organic traffic. This role is responsible for developing, writing, and optimizing high-impact content assets across all digital channels, with a primary focus on boosting website visibility and establishing thought leadership for our high-priority brands. The ideal candidate blends strategic planning with efficient, high-quality execution.Key Responsibilities<ul><li>SEO &amp; Blog Strategy Ownership: Develop and maintain a comprehensive, SEO-driven content calendar. Conduct keyword research, analyze competitor performance, and write, edit, and publish high-ranking blog content and pillar pages consistently to increase organic search visibility.</li><li>Long-Form Content Production: Lead the creation of strategic, high-value content, including in-depth Case Studies, White Papers, and E-books, designed for lead generation and brand authority building.</li><li>Professional Social Media Management: Own the content strategy and execution for key professional platforms (e.g., LinkedIn), ensuring the brand maintains an active, expert, and engaging voice.</li><li>Multi-Brand Content Support: Provide content writing and editorial support across a portfolio of multiple brands, ensuring all voice and tone guidelines are strictly adhered to.</li></ul>Required Qualifications<ul><li>Proven experience (1-2 years) in content strategy, SEO writing, or content marketing, with a strong portfolio showcasing published work.</li><li>Demonstrable experience in driving significant organic traffic and improving SERP rankings.</li><li>Expert-level knowledge of SEO best practices, keyword research, and technical content optimization.</li><li>Exceptional writing, editing, and verbal communication skills.</li></ul>Preferred Skills<ul><li>Proficiency with modern SEO and content analysis tools (e.g., SEMrush, Ahrefs, Google Analytics).</li><li>Experience writing content for B2B or specialized technology sectors.</li><li>Ability to collaborate effectively with design and development teams to ensure seamless content integration (e.g., working with web builders like Elementor).</li><li>A dedicated, self-motivated approach focused on measurable outcomes and results.</li></ul>Job Type: Full-timeWork Location: In person

Content Strategist and SEO Writer

ZZ-Technologies, islamabad

Job Summary:We are seeking a creative and data-driven Social Media Strategist to develop, implement, and manage our social media strategies across all platforms. The ideal candidate will be responsible for enhancing brand awareness, improving marketing efforts, and driving engagement through innovative social media campaigns.Key Responsibilities:<ul><li>Develop, implement, and manage comprehensive social media strategies aligned with business goals.</li><li>Plan and execute campaigns across platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, etc.).</li><li>Conduct audience research and analyze engagement data to identify trends and opportunities.</li><li>Create and oversee high-quality, engaging, and brand-consistent content (posts, videos, graphics, stories).</li><li>Collaborate with the content, design, and marketing teams to ensure brand consistency.</li><li>Monitor and report on social media performance using analytics tools.</li><li>Stay up to date with the latest social media trends, platform updates, and best practices.</li><li>Manage paid social media advertising campaigns and optimize ROI.</li><li>Engage with the audience, respond to comments/messages, and build online communities.</li><li>Track competitor activity and provide actionable insights.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Media, or a related field.</li><li>Proven experience (2&ndash;4 years) as a Social Media Strategist, Manager, or similar role.</li><li>Strong understanding of major social media platforms and their analytics tools.</li><li>Excellent written and verbal communication skills.</li><li>Creative mindset with attention to detail and design aesthetics.</li><li>Experience with paid ads, influencer collaborations, and content planning tools (e.g., Meta Business Suite, Hootsuite, Buffer, Canva).</li><li>Ability to work independently and manage multiple projects simultaneously.</li></ul>Preferred Skills:<ul><li>Basic knowledge of SEO and web traffic metrics.</li><li>Experience with video content and short-form media (Reels, TikToks).</li><li>Graphic design or content creation skills.</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs200,000.00 per monthWork Location: In person

Social Media Strategist

Metaware Global

We&rsquo;re looking for a creative and data-driven Performance Marketing &amp; Content Strategist who can manage paid campaigns, plan strong organic content, and create marketing strategies that deliver results.This role includes working on our in-house brand AND client projects, so versatility and ownership are key.Key Responsibilities1. Performance Marketing<ul><li>Plan, launch, and optimize paid campaigns on Google Ads, Meta (Facebook/Instagram), and other ad platforms</li><li>Manage budgets and maintain strong ROAS across all campaigns</li><li>Conduct thorough keyword research, audience targeting, and A/B testing</li><li>Monitor analytics to identify trends, opportunities, and performance issues</li><li>Prepare weekly/monthly reports with actionable insights</li><li>Manage full-funnel strategies, including retargeting and conversion optimization</li></ul>2. Content Strategy (Paid + Organic)<ul><li>Develop monthly content calendars for social media, YouTube, and ad creatives</li><li>Plan &amp; execute organic content (reels, shorts, posts, stories, YouTube content ideas)</li><li>Write strong ad copies, hooks, captions, and storytelling scripts</li><li>Work with designers &amp; video editors to create engaging visuals and ad creatives</li><li>Ensure consistent brand voice across all digital platforms</li><li>Create ideas and angles for UGC-style content</li><li>Stay updated with content trends, formats, and platform best practices</li></ul>3. Client &amp; Company Marketing Support<ul><li>Create and manage marketing strategies for our own company</li><li>Provide performance marketing and content strategy services for client brands</li><li>Coordinate with internal teams to deliver campaigns on time</li><li>Communicate performance updates and strategy recommendations clearly</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field</li><li>2+ years of experience in performance marketing and/or content strategy</li><li>Strong experience with Google Ads, Meta Ads Manager, Analytics, and conversion tracking</li><li>Solid understanding of marketing funnels, retargeting, and optimization</li><li>Excellent copywriting, storytelling, and content planning skills</li><li>Ability to analyze data and make strategy-based decisions</li><li>Basic video editing skills (preferred but not mandatory)</li><li>Ability to think creatively and research new content ideas</li><li>Must be familiar with modern AI tools &amp; workflows (ChatGPT, automation tools, AI content tools, AI video tools, etc.) and know how to use them to improve performance and efficiency</li></ul>Preferred Skills<ul><li>Experience with Performance Max campaigns</li><li>Experience in fashion, lifestyle, or eCommerce brands</li><li>Knowledge of SEO and social media management tools</li><li>Understanding of UGC-style ad content and viral content strategies</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs80,000.00 per monthAbility to commute/relocate:<ul><li>Lahore Gulberg Colony: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>Will you able to provide samples of your previous work?</li><li>Which AI tools do you use regularly for marketing, content creation, research, or automation?</li></ul>Experience:<ul><li>performance marketing and/or content strategy.: 2 years (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: In person

Performance Marketing & Creative Content Strategist

Hashlogics

Brand Strategist &ndash; HashlogicsLocation: Lahore (On-site ) Department: Marketing &amp; Business Development Experience: 2+ Years in Brand Strategy / B2B Marketing / IT Industry Employment Type: Full-timeAbout HashlogicsHashlogics is a leading software development company delivering AI-powered solutions, custom web and mobile applications, and no-code/low-code platforms to clients around the world. We empower businesses to scale through innovation, performance, and cutting-edge technology.Position OverviewWe are looking for a Brand Strategist to join our dynamic team at Hashlogics. In this role, you will work closely with the Business Development team to define, strengthen, and execute our brand strategy &mdash; shaping how Hashlogics is perceived in local and international markets.The ideal candidate is a creative thinker with a data-driven mindset &mdash; someone who can translate insights into powerful brand narratives, strengthen our digital presence, and help position Hashlogics as a trusted global technology partner.Key Responsibilities<ul><li>Develop and execute brand strategies that align with company goals and enhance market visibility.</li><li>Work closely with the BD team to craft compelling brand messaging and communication strategies that attract clients and strategic partners.</li><li>Conduct market research and competitive analysis to identify brand positioning opportunities and industry trends.</li><li>Build and refine the company&rsquo;s brand voice, tone, and storytelling framework for both B2B and B2C audiences.</li><li>Ensure brand consistency across all touchpoints &mdash; website, social media, proposals, digital campaigns, and client communications.</li><li>Collaborate with content, design, and marketing teams to develop campaigns, case studies, and client success stories that reinforce brand credibility.</li><li>Evaluate the effectiveness of branding and awareness campaigns using data analytics and engagement metrics.</li><li>Identify and develop strategic partnerships and visibility opportunities within the tech and business ecosystem.</li><li>Recommend brand growth strategies that improve recognition, trust, and client engagement globally.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Branding, Business, Communications, or a related field.</li><li>2+ years of experience in brand strategy, marketing, or communications &mdash; preferably in a software house or tech company.</li><li>Strong understanding of B2B branding, audience targeting, and digital positioning.</li><li>Excellent grasp of brand storytelling, tone, and identity building.</li><li>Experience collaborating with sales or BD teams on marketing materials, proposals, and brand messaging.</li><li>Analytical mindset &mdash; ability to interpret performance data and optimize strategies accordingly.</li><li>Strong written and verbal communication skills.</li><li>Familiarity with digital marketing tools (LinkedIn Campaign Manager, Meta Business Suite, analytics tools, etc.) is a plus.</li><li>Creative thinker with a passion for innovation and strategic execution.</li></ul>Why Join Hashlogics?<ul><li>Opportunity to shape the brand narrative of a fast-growing IT company.</li><li>Collaborative environment with marketing, design, and BD professionals.</li><li>Exposure to international clients and projects.</li><li>Competitive salary and performance-based growth opportunities.</li><li>A culture that values creativity, ownership, and results.</li></ul>Job Type: Full-timePay: Up to Rs220,000.00 per monthApplication Question(s):<ul><li>What is your Current Salary?</li><li>What is your Expected Salary?</li><li>What is your Notice Period</li></ul>Work Location: In person

Brand Strategist

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