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marketing communications specialist

marketing strategist

Grand Community Co

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&#1603;&#1575;&#1605;&#1604;

Marketing Strategist

Aujan Coca-Cola Beverages Company (ACCBC)

<div>
 
 
 Job Title: Brand Manager
 
 
 
 
 Reports to: Marketing Manager
 
 
 
 
 Business Unit: Rani Refreshments
 
 
 
 
 Function: Marketing
 
 
 
 
 Location: Riyadh, KSA
 
 
 
 
 
 
 
 Purpose of the Job
 
 
 
 The Brand Manager is responsible for developing and executing strategic brand plans that drive growth, strengthen brand equity, and deliver superior consumer engagement. The role plays a pivotal part in shaping long-term brand strategy, overseeing product lifecycle management, and ensuring flawless execution of brand initiatives across all touchpoints. This includes identifying market opportunities, leading innovation pipelines, managing agency partners, and collaborating cross-functionally to achieve commercial and brand-building objectives.
 
 
 
 
 
 
 Key Roles &amp; Responsibilities
 
 
 <ul>
 <li>
 Develop and execute annual brand plans aligned with business goals and market dynamics.
 </li>
 <li>
 Conduct thorough market and consumer analysis to uncover insights, trends, and growth opportunities.
 </li>
 <li>
 Lead full product lifecycle management, including innovation planning, packaging development, and brand renovation.
 </li>
 <li>
 Collaborate effectively with Sales, Trade Marketing, R&amp;D, Supply Chain, and Finance to ensure seamless execution of brand initiatives.
 </li>
 <li>
 Manage annual brand budgets and ensure optimal allocation of resources across campaigns and activities.
 </li>
 <li>
 Monitor brand performance using KPIs, sales data, consumer insights, and competitive benchmarks; optimize strategy when needed.
 </li>
 <li>
 Lead creative, media, and digital agencies to deliver impactful advertising, promotional, and integrated digital campaigns.
 </li>
 <li>
 Ensure strict adherence to brand identity, global brand guidelines, and regulatory compliance across all consumer touchpoints.
 </li>
 <li>
 Conduct post-campaign evaluations to assess performance, extract learnings, and drive continuous improvement.
 </li>
 <li>
 Strengthen long-term brand equity through compelling storytelling, purpose-driven communication, and consumer-centric brand building.
 </li>
 </ul>
 
 
 
 
 
 Key Performance Indicators (KPIs)
 
 
 <ul>
 <li>
 Brand health indicators (awareness, consideration, equity scores).
 </li>
 <li>
 Market share growth in relevant categories.
 </li>
 <li>
 ROI and effectiveness of marketing campaigns.
 </li>
 <li>
 Delivery of innovation and renovation projects within timelines and budgets.
 </li>
 <li>
 Accuracy and quality of brand performance reporting.
 </li>
 <li>
 Improvement in brand visibility and consumer engagement metrics.
 </li>
 <li>
 Budget adherence and cost-effectiveness of brand activities.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 
 
 Experience
 
 
 <ul>
 <li>
 5&ndash;8 years of experience in brand management within FMCG.
 </li>
 <li>
 Track record of successfully developing and executing strategic brand plans.
 </li>
 <li>
 Experience leading innovation projects and managing full product lifecycle.
 </li>
 </ul>
 
 
 Knowledge
 
 
 <ul>
 <li>
 Strong understanding of consumer behavior, market research methodologies, and competitive landscape.
 </li>
 <li>
 Proficiency in digital marketing principles, analytics tools, and performance measurement.
 </li>
 <li>
 Strong commercial and financial acumen.
 </li>
 </ul>
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or related field (Master&rsquo;s preferred).
 </li>
 </ul>
 
 
 
 
 
 Accountability Indicators
 
 
 <ul>
 <li>
 Execution of brand plans within approved budgets and timelines.
 </li>
 <li>
 Compliance with brand guidelines and regulatory standards.
 </li>
 <li>
 Delivery of innovation projects and marketing campaigns as per annual plan.
 </li>
 <li>
 Accurate tracking and reporting of brand KPIs.
 </li>
 <li>
 Effective collaboration with agencies and internal stakeholders.
 </li>
 </ul>
 
 
 
 
 
 Other Skills and Attributes
 
 
 <ul>
 <li>
 Strong leadership, communication, and presentation skills.
 </li>
 <li>
 Highly analytical with strong problem-solving ability.
 </li>
 <li>
 Creative thinker with a passion for brand building.
 </li>
 <li>
 Strong project management capabilities and attention to detail.
 </li>
 <li>
 Ability to thrive in a dynamic, fast-paced environment.
 </li>
 </ul>
 
 
</div>

Brand Manager

Aspris

<div>Key Responsibilities
1. Marketing Strategy &amp; Planning
<ul><li>Develop the annual marketing strategy aligned with company objectives.</li><li>
Conduct market research, competitor benchmarking, and consumer insights.</li><li>
Set clear KPIs for all campaigns and initiatives.</li></ul>
2. Brand Management
<ul><li>Ensure brand consistency across all platforms and materials.</li><li>
Oversee creative content, designs, videos, brochures, and corporate materials.</li><li>
Maintain and enforce brand guidelines.</li></ul>
3. Digital Marketing &amp; Performance Management
<ul><li>Manage paid campaigns on Google Ads, Meta, TikTok, and Snapchat.</li><li>
Improve SEO/SEM to increase website visibility.</li><li>
Manage CRM, GTM, Pixels, and conversion tracking systems.</li><li>
Generate monthly performance reports and ROI analysis.</li></ul>
4. Social Media &amp; Content Management
<ul><li>Develop monthly content calendars for all platforms.</li><li>
Coordinate with designers and videographers to produce high-quality content.</li><li>
Lead awareness, engagement, and educational campaigns.</li></ul>
5. Event &amp; Campaign Execution
<ul><li>Lead company events, workshops, webinars, and exhibitions.</li><li>
Manage product launches, press activities, and corporate gatherings.</li></ul>
6. Stakeholder Coordination
<ul><li>Collaborate closely with medical teams, HR, Operations, and Finance.</li><li>
Manage agencies, vendors, and marketing suppliers.</li></ul>
7. Budget &amp; Financial Management
<ul><li>Develop and monitor the marketing budget.</li><li>
Control campaign costs and ensure strong ROI.</li><li>
Report budget utilization and future forecast.</li></ul>
Qualifications
<ul><li>Bachelor&rsquo;s degree in marketing, Business, Media, or related field.</li><li>
5&ndash;8 years of experience (healthcare or wellness sector is an advantage).</li><li>
Strong experience in digital performance marketing.</li><li>
Fluent in English and Arabic.</li><li>
Strong leadership and stakeholder-management skills.</li></ul>
Key Skills
<ul><li>Strategic Planning</li><li>
Team Leadership</li><li>
Creative &amp; Analytical Thinking</li><li>
Digital Marketing Tools</li><li>
Budgeting &amp; Financial Planning</li><li>
Communication &amp; Presentation</li></ul></div>

Marketing Manager

RX Middle East

<div>
 
 
 Want to build your career in a FTSE 10 company, working in the exciting and dynamic events industry, where no day is the same?
 
 
 
 
 
 
 
 About The Team
 
 
 
 Part of RELX, RX is a global events organizer, creating market-leading events that bring together industry professionals from around the world, operating in dynamic industry segments, delivering innovative and impactful events that connect businesses and drive growth.
 
 
 
 
 
 
 About the Role
 
 
 
 As a
 
 Marketing Manager at RX
 
 , you&rsquo;ll utilize data to develop and plan the event marketing strategy, delivering it while working with teams across a matrix organization. You'll work alongside a talented and dedicated group of professionals who are passionate about creating exceptional experiences.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Utilize data to analyze and develop world-class marketing strategies aligned with event leadership KPIs
 </li>
 <li>
 Identify market growth opportunities and develop audience expansion plans to reach event goals
 </li>
 <li>
 Build and manage relationships with industry stakeholders, associations, and media.
 </li>
 <li>
 Ensure a customer-first approach, contributing to persona development enabling refinement customer experience.
 </li>
 <li>
 Develop detailed visitor and exhibitor communication strategies.
 </li>
 <li>
 Build and manage a marketing budget and lead supplier relationships to ensure positive outcomes for RX
 </li>
 <li>
 Collaborate with sales teams to enhance sales enablement and pipeline efforts.
 </li>
 <li>
 Work within a matrix organization to optimize event performance
 </li>
 <li>
 Lead onsite at trade shows and represent your brand at key industry events.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Proven experience as a Marketing Manager, ideally within the events sector.
 </li>
 <li>
 Must be Native Arabic Speaker
 </li>
 <li>
 Confident building networks and partnerships with stakeholders
 </li>
 <li>
 Experienced at using data to support decision making
 </li>
 <li>
 Expertise in market analysis, campaign management, and data-driven strategic planning.
 </li>
 <li>
 Demonstrate an ability to work collaboratively with cross-functional teams in a matrix environment.
 </li>
 <li>
 Proficiency in marketing campaign tools and performance analytics.
 </li>
 <li>
 A successful track record in implementing growth-driven marketing strategies.
 </li>
 </ul>
 
 
 
 
 
 Working for you
 
 
 
 RX promote a healthy work life balance, with flexible working hours, wellbeing initiatives, shared parental leave, study assistance and sabbaticals to meet your immediate responsibilities and long-term goals.
 
 
 These are some of the benefits on offer:
 
 <ul>
 <li>
 Medical and Air ticket
 </li>
 <li>
 Competitive bonus
 </li>
 <li>
 25 days paid annual leave
 </li>
 </ul>
 
 
 
 
 
 About the Company
 
 
 
 RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, RX Middle East | RX
 
</div>

PetroApp | بتروآب

<div>
 Responsible for developing and implementing performance marketing strategies that increase the in online and offline traffic, improving conversion rates, conducting in-depth keyword research and competitive analysis, optimizing search engine marketing campaigns by leveraging SEO tools.
 
 
 
 Duties &amp; Responsibilities:
 
 
 
 <ul>
 <li>
 Create, update, and execute comprehensive marketing strategies aimed at driving user acquisition and retention.
 </li>
 <li>
 Oversee planning, execution, and optimization of marketing campaigns across digital channels (social media, SEO, email, etc.).
 </li>
 <li>
 Analyze campaign performance metrics to identify trends and support data-driven decision-making.
 </li>
 <li>
 Conduct experiments to test different tactics, messages, and designs for improved conversion rates.
 </li>
 <li>
 Collaborate closely with sales, product development, and internal teams to align on growth initiatives.
 </li>
 <li>
 Lead and mentor the marketing team to achieve performance goals.
 </li>
 <li>
 Manage the marketing budget to ensure efficient resource allocation and maximum ROI.
 </li>
 <li>
 Manage public relations and offline marketing activities, including exhibitions and events.
 </li>
 <li>
 Ensure compliance with HSE procedures and internal regulations
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 
 Skills &amp; Competencies:
 
 
 
 <ul>
 <li>
 Strong knowledge in performance marketing, SEO, and digital channels.
 </li>
 <li>
 Proficient in photography &amp; montage, editorial writing, graphic design, media content creation, and content documentation/archiving.
 </li>
 <li>
 Excellent communication skills.
 </li>
 <li>
 Strong analytical and numerical ability.
 </li>
 <li>
 High adaptability and ability to innovate.
 </li>
 <li>
 Leadership, strategic thinking, business acumen, and customer focus.
 </li>
 <li>
 Proficient in Microsoft Office, Slack, and ERP systems.
 </li>
 <li>
 Proficient in English
 </li>
 </ul>
</div>

PetroApp

<div>Responsible for developing and implementing performance marketing strategies that increase the in online and offline traffic, improving conversion rates, conducting in-depth keyword research and competitive analysis, optimizing search engine marketing campaigns by leveraging SEO tools.
Duties &amp; Responsibilities:<ul>
<li>
Create, update, and execute comprehensive marketing strategies aimed at driving user acquisition and retention.
</li><li>Oversee planning, execution, and optimization of marketing campaigns across digital channels (social media, SEO, email, etc.).
</li><li>Analyze campaign performance metrics to identify trends and support data-driven decision-making.
</li><li>Conduct experiments to test different tactics, messages, and designs for improved conversion rates.
</li><li>Collaborate closely with sales, product development, and internal teams to align on growth initiatives.
</li><li>Lead and mentor the marketing team to achieve performance goals.
</li><li>Manage the marketing budget to ensure efficient resource allocation and maximum ROI.
</li><li>Manage public relations and offline marketing activities, including exhibitions and events.
</li><li>Ensure compliance with HSE procedures and internal regulations.</li>
</ul>
Requirements
Skills &amp; Competencies:<ul>
<li>
Strong knowledge in performance marketing, SEO, and digital channels.
</li><li>Proficient in photography &amp; montage, editorial writing, graphic design, media content creation, and content documentation/archiving.
</li><li>Excellent communication skills.
</li><li>Strong analytical and numerical ability.
</li><li>High adaptability and ability to innovate.
</li><li>Leadership, strategic thinking, business acumen, and customer focus.
</li><li>Proficient in Microsoft Office, Slack, and ERP systems.
</li><li>Proficient in English.</li></ul></div>

HYPE

Craftria is building a next-generation marketing ecosystem that will offer AI-powered marketing services and smart digital solutions.As a Senior Marketing Specialist, you will play a key role in developing strategies that align with our AI-driven service model, leveraging data, automation, and advanced marketing tools to enhance campaign performance. This role requires a strong strategic mindset, hands-on execution skills, and the ability to integrate creative content with performance-focused marketing in an AI-enabled environment.Key ResponsibilitiesPaid Advertising &amp; Strategic Planning<ul><li>Develop advanced advertising strategies for Google, TikTok, Instagram, and Snapchat.</li><li>Lead quarterly and annual marketing planning aligned with business targets.</li><li>Define media budgets, forecast performance, and set measurable KPIs.</li><li>Conduct in-depth audience segmentation, competitor analytics, and market research.</li><li>Launch, optimize, and scale multi-platform paid campaigns.</li><li>Implement A/B and multivariate tests for creatives, targeting, and landing pages.</li><li>Oversee full campaign funnel from awareness to conversion.</li><li>Monitor daily performance metrics including CPC, CTR, ROAS, CPL, and conversion rate.</li><li>Generate detailed performance dashboards and present insights to management.</li><li>Coordinate with sales and management to align campaigns with revenue goals.</li><li>Identify new advertising opportunities and emerging platform tools, including AI-based tools.</li></ul>Creative &amp; Production<ul><li>Design high-quality graphics for ads, landing pages, and social campaigns.</li><li>Produce motion graphic videos and short-form promotional content.</li><li>Edit visuals and videos based on brand guidelines and campaign objectives.</li><li>Develop creative concepts, ad copy, and visual direction for campaigns.</li><li>Ensure consistent branding and messaging across all creative materials.</li></ul>Content &amp; Social Media Management<ul><li>Plan and manage monthly content calendars for social media platforms.</li><li>Write clear, persuasive, and engaging content for captions, scripts, ads, and landing pages.</li><li>Develop storytelling-based content to enhance brand identity and engagement.</li><li>Work with influencers or creators when needed to support campaigns.</li><li>Conduct hashtag research, trend analysis, and audience insights for content optimization.</li><li>Monitor social media performance and suggest improvement strategies.</li><li>Assist in community management by responding to comments, inquiries, and messages professionally.</li><li>Optimize content for conversion, engagement, and retention.</li></ul>Senior-Level Leadership &amp; Optimization<ul><li>Mentor and guide junior team members when applicable.</li><li>Recommend improvements in marketing processes, tools, and workflows.</li><li>Lead brainstorming sessions for campaign ideas and creative direction.</li><li>Evaluate new technologies, AI tools, and platforms that can improve performance.</li><li>Ensure campaigns comply with platform policies and brand standards.</li><li>Manage timelines, deliverables, and priorities across multiple projects.</li></ul>Requirements<ul><li>Proven experience in paid advertising across Google, TikTok, Instagram, and Snapchat.</li><li>Strong knowledge of media buying, funnel strategy, and campaign optimization.</li><li>Proficiency in graphic design tools (e.g., Adobe Photoshop, Illustrator).</li><li>Experience in motion graphics and video editing (e.g., After Effects, Premiere).</li><li>Strong writing and content development skills.</li><li>Analytical mindset with advanced reporting and data interpretation skills.</li><li>Ability to work on-site full-time.</li><li>Strong leadership, communication, and strategic thinking abilities.</li><li>Familiarity with AI tools or willingness to adapt to AI-driven workflows is a plus.</li></ul>Compensation &amp; Work Terms<ul><li>Monthly salary: 7,000 SAR.</li><li>8-hour workday.</li><li>On-site position.</li><li>1% bonus upon achieving monthly sales target.</li><li>First 10 days will be a trial period without salary.</li></ul>Candidates who are strategic, creative, and ready to be part of an AI-powered future in marketing are encouraged to apply and grow with Craftria.Job Type: Full-timePay: &#65020;7,000.00 per month

Senior Marketing Specialist

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Senior Marketing Specialist