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digital & media coordinator

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digital communications and social media assistant manager/manager

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digital media planning team leader

director - media relations & account management Jobs in Istanbul

director - media relations & account management

marketing strategy and media manager

Watsons Turkey

<div>
 
 
 About Watsons
 
 
 
 
 
 
 Watsons Turkey is a part of AS Watson Group, the world's largest international health and beauty retailer, operating over 17,000 stores under 12 retail brands across 31 markets with more than 130,000 employees. As of the 2024 fiscal year, AS Watson Group recorded a revenue of 24 billion USD and serves over 6 billion customers annually through its O+O (Offline plus Online) platforms, offering a technology-enabled retail experience. As the leading O+O health and beauty retailer in Asia, Watsons operates 8,000 stores and over 1,500 pharmacies across 16 markets in Asia, Europe, and the Middle East.
 
 
 
 
 
 Watsons Turkey is one of the leading beauty and personal care retailers in Turkey, with more than 450 stores in 66 cities and over 3,500 employees. It aims to make a positive difference in customers&rsquo; lives through its products and services.
 
 
 
 
 
 Watsons is Asia&rsquo;s No.1 Personal Care and Beauty Retailer.*Based on the results of the "Top 50 Customer Experience Brands" survey conducted by Campaign Asia with 9,000 participants across six Asian countries.
 
 
 
 
 
 
 * The data you share is protected and processed within the scope of the Personal Data Protection Law No. 6698 ("KVKK"). For detailed information, you can visit https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni.
 
 
 
 
 * 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu ("KVKK") kapsam&inodot;nda payla&scedil;m&inodot;&scedil; oldu&gbreve;unuz veriler korunmakta ve i&scedil;lenmektedir. Ayr&inodot;nt&inodot;l&inodot; bilgi i&ccedil;in https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni adresini ziyaret edebilirsiniz.
 
 
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 University degree in Business Administration, Marketing or related field
 </li>
 <li>
 10 years of proven experience in developing and implementing marketing strategies
 </li>
 <li>
 Good knowledge and experience with marketing strategy, media and project management
 </li>
 <li>
 Proven experience managing integrated marketing campaigns across digital, social, traditional, and emerging media channels.
 </li>
 <li>
 Creative/out of the box thinking
 </li>
 <li>
 Demonstrated success in developing and executing data-driven marketing strategies that drive growth, engagement, and ROI.
 </li>
 <li>
 Excellent command of English, both written and verbal
 </li>
 <li>
 Team player, dynamic, proactive, and critical thinker
 </li>
 </ul>
 
 
 
 
 
 Job Description:
 
 
 
 
 
 <ul>
 <li>
 Responsible for planning, developing, implementing, and managing the overall media strategy
 </li>
 <li>
 Managing and overseeing different marketing channels including stores
 </li>
 <li>
 Measuring ROI and KPIs
 </li>
 <li>
 Monitoring and evaluating online and ATL media campaigns
 </li>
 <li>
 Managing agency partner relationships; media agency, creative agency and Project based partnerships
 </li>
 <li>
 Leading Market Research with 3rd parties Using consumer insights
 </li>
 <li>
 Collaborate with related departments to realize the research projects
 </li>
 <li>
 Manage and attain budget objectives
 </li>
 <li>
 Development of customer marketing strategy based on insights and customer decision journey
 </li>
 </ul>
 
 
</div>

Marketing Strategy and Media Manager

Elite World Hotels & Resorts

<div>
 
 We are looking for a
 
 Digital Transformation &amp; Loyalty Marketing Manager
 
 to join the
 
 Elite World Hotels &amp; Resorts Head Office!
 
 
 
 
 
 
 
 
 <ul>
 <li>
 Develop and implement the company&rsquo;s digital transformation strategy and ensure full integration of all digital systems.
 </li>
 <li>
 Monitor the performance of CRM, loyalty and digital marketing platforms, analyzing customer data to generate actionable insights
 </li>
 <li>
 Design, develop and evaluate customer loyalty programs to enhance retention and engagement.
 </li>
 <li>
 Manage the digital marketing budget, and oversee planning, optimization and reporting processes for advertising campaigns across Google,Tiktok, Meta, YouTube and other platforms.
 </li>
 <li>
 Plan and coordinate SEO initiatives to improve search engine visibility in collaboration with digital agencies.
 </li>
 <li>
 Oversee management and performance of digital channels including the website, mobile app, email marketing, social media and push notifications.
 </li>
 <li>
 Create and manage the social media strategy, ensuring alignment with brand positioning and measuring performance metrics.
 </li>
 <li>
 Collaborate with digital marketing agencies for campaign management, media buying and content production.
 </li>
 <li>
 Measure and report digital performance using tools such as Google Analytics, Meta Business Suite and Power BI.
 </li>
 <li>
 Supervise franchise hotels&rsquo; digital marketing activities, ensuring brand consistency and supporting local strategy development.
 </li>
 <li>
 Provide the executive team with regular digital performance, customer loyalty and conversion reports.
 </li>
 </ul>
 
 
</div>

Digital Transformation & Loyalty Marketing Manager

Tatilsepeti

<div>
 
 
 About the Role
 
 
 
 As one of Turkey&rsquo;s leading online travel brands, Tatilsepeti is looking for a visionary Brand
 
 
 Manager to lead our brand strategy, elevate our market presence, and drive integrated
 
 
 communication projects across multiple channels.
 
 
 This role reports directly to the Marketing Director and is responsible for shaping the brand
 
 
 perception, managing strategic campaigns, and overseeing the marketing budget in line with
 
 
 the company&rsquo;s growth and profitability targets.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop, implement, and analyze the annual marketing strategy and integrated campaign calendar,
 </li>
 <li>
 Create compelling communication projects to strengthen the brand identity and perception,
 </li>
 <li>
 Manage influencer partnerships, digital collaborations, social media strategy, and content planning,
 </li>
 <li>
 Design and execute integrated campaigns across TV, digital, print, outdoor, and other relevant media channels,
 </li>
 <li>
 Plan product launches and collaborate closely with sales, CRM, and operational teams,
 </li>
 <li>
 Lead agency and supplier coordination for creative, media, and production needs,
 </li>
 <li>
 Conduct market research and competitive analysis to position the brand effectively,
 </li>
 <li>
 Manage and report on the overall marketing budget, ensuring efficient allocation and ROI,
 </li>
 <li>
 Align all marketing initiatives with the company&rsquo;s profitability and brand growth objectives.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business Administration, Communications, or a
 </li>
 <li>
 related field,
 </li>
 <li>
 Minimum 9 years of experience in marketing or brand management, preferably in
 </li>
 <li>
 tourism, e-commerce, or service sectors,
 </li>
 <li>
 Proven expertise in ATL, BTL, and digital campaign management,
 </li>
 <li>
 Strong background in brand strategy, communication planning, and content creation,
 </li>
 <li>
 Experience in budget and team management, with strong leadership and project
 </li>
 <li>
 coordination skills,
 </li>
 <li>
 Excellent analytical thinking and creative problem-solving abilities,
 </li>
 <li>
 Strong communication and stakeholder management capabilities,
 </li>
 <li>
 Fluent in Turkish; proficiency in English is preferred.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A key role in one of Turkey&rsquo;s most recognized travel brands,
 </li>
 <li>
 An inspiring and collaborative work environment,
 </li>
 <li>
 Hybrid work model and flexible structure,
 </li>
 <li>
 Exclusive holiday discounts and career development opportunities,
 </li>
 <li>
 A chance to shape the future of Tatilsepetis brand journey.
 </li>
 </ul>
 
 
 
 
 Ready to build the future of travel branding with us?
 
 
 Apply now and be part of our journey! ✈️
 
</div>

Brand Manager

Şölen

<div>
 
 
 About &Scedil;&ouml;len
 
 
 
 &Scedil;&ouml;len is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, &Scedil;&ouml;len exports to over 120 countries and reaches millions of consumers globally with its strong brands.
 
 
 
 
 
 &Scedil;&ouml;len has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.
 
 
 
 
 
 Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, &Scedil;&ouml;len aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.
 
 
 
 
 
 We are now seeking a
 
 Digital Marketing Lead
 
 to elevate our digital presence and drive brand growth through impactful digital strategies.
 
 
 
 
 
 
 Role Overview
 
 
 
 As the Digital Marketing Lead, you will be responsible for developing and executing end-to-end digital marketing strategies that enhance brand visibility, consumer engagement, and business performance across all digital channels. This strategic role requires strong leadership, analytical thinking, and a deep understanding of digital trends, platforms, and tools. You will work closely with brand, media, e-commerce, and creative teams while reporting directly to the CMO.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead the development and execution of &Scedil;&ouml;len&rsquo;s digital marketing strategy including its applications.
 </li>
 <li>
 Manage digital media planning and performance marketing efforts (including programmatic, social, search, and video)
 </li>
 <li>
 Develop and execute data and application strategy for Solen
 </li>
 <li>
 Oversee social media content strategies and digital campaigns for brand awareness and engagement
 </li>
 <li>
 Collaborate with brand teams and agencies to deliver best-in-class digital creative and communication
 </li>
 <li>
 Track and analyze campaign performance using key KPIs and analytics tools; optimize based on insights
 </li>
 <li>
 Lead digital footprint of the brands (including website, applications, data strategy and content marketing initiatives)
 </li>
 <li>
 Ensure digital marketing activities are aligned with global brand strategies and local market dynamics
 </li>
 <li>
 Drive innovation and digital transformation across the marketing function
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communication, Digital Media or related field
 </li>
 <li>
 Minimum 10 years of digital marketing experience, preferably in FMCG or consumer brands
 </li>
 <li>
 Proven track record of developing and executing digital strategies that drive brand and business results
 </li>
 <li>
 Strong knowledge of digital media buying, social platforms (Meta, TikTok, YouTube), SEO/SEM, and performance marketing tools
 </li>
 <li>
 Experience in working with creative and media agencies
 </li>
 <li>
 Data-driven mindset with excellent analytical and reporting skills
 </li>
 <li>
 Proficiency in tools such as Google Analytics, Meta Business Manager, Google Ads, and marketing automation platforms
 </li>
 <li>
 Excellent communication, project management, and stakeholder engagement skills
 </li>
 <li>
 Fluent in English (written and spoken)
 </li>
 </ul>
 
 
 
 
 
 Why Join &Scedil;&ouml;len?
 
 
 <ul>
 <li>
 Join a fast-growing global FMCG brand rooted in innovation and creativity
 </li>
 <li>
 Lead strategic digital initiatives with real business impact
 </li>
 <li>
 Work in a dynamic, collaborative, and flexible environment
 </li>
 <li>
 Be part of a marketing team that embraces technology and transformation
 </li>
 </ul>
 
 
</div>

Digital Marketing Lead

Leartes

<div>
 🚀 We&rsquo;re Hiring: Marketing &amp; Sales Manager | Leartes Studios
 
 Leartes Studios is a rapidly growing game development and digital content company that collaborates with global industry leaders, including Microsoft, Epic Games, Adobe, and Nintendo. As one of the top publishers on the Unreal Engine Marketplace and Unity Asset Store, we continue to expand our footprint across the gaming and creative ecosystem.
 
 
 
 
 
 We are seeking a
 
 Marketing &amp; Sales Manager
 
 to drive brand visibility, strengthen client relationships, and lead initiatives that increase revenue and market presence. If you are data-driven, strategic, and passionate about building strong commercial pipelines, this role offers an exciting opportunity to shape our growth.
 
 
 
 
 🎯
 
 Responsibilities
 
 
 
 Marketing
 
 
 <ul>
 <li>
 Develop and execute multi-channel marketing strategies to grow brand awareness.
 </li>
 <li>
 Manage digital campaigns, social media presence, and promotional initiatives.
 </li>
 <li>
 Analyze market trends, competitors, and audience insights to inform strategy.
 </li>
 <li>
 Collaborate with internal teams to produce high-quality marketing content
 </li>
 <li>
 Plan and manage participation in events, conferences, and industry showcases
 </li>
 </ul>
 
 
 Sales
 
 
 <ul>
 <li>
 Identify, pursue, and secure new business opportunities
 </li>
 <li>
 Build and maintain strong relationships with partners, clients, and marketplaces
 </li>
 <li>
 Develop sales pipelines and manage the full sales cycle
 </li>
 <li>
 Prepare and deliver presentations, proposals, and partnership offers
 </li>
 <li>
 Track KPIs and produce regular performance reports
 </li>
 </ul>
 
 
 
 🧩
 
 Qualifications
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field
 </li>
 <li>
 Proven experience in marketing, sales, or business development (experience in gaming or digital content is a big plus)
 </li>
 <li>
 Strong understanding of digital marketing, social media, and sales pipelines
 </li>
 <li>
 Excellent communication, negotiation, and presentation skills
 </li>
 <li>
 Analytical mindset with the ability to interpret data and optimize strategy
 </li>
 <li>
 Ability to work collaboratively in a fast-paced, creative environment
 </li>
 <li>
 Fluent in English (written &amp; verbal)
 </li>
 </ul>
 
 
 
 🎁
 
 Perks &amp; Benefits
 
 <ul>
 <li>
 
 Meal card (Multinet)
 
 </li>
 <li>
 
 Supplementary private health insurance
 
 </li>
 <li>
 Hybrid working model
 </li>
 <li>
 Opportunity to collaborate with global industry leaders
 </li>
 <li>
 Dynamic, creative, and supportive working environment
 </li>
 <li>
 Significant ownership in shaping the company&rsquo;s marketing and sales strategies
 </li>
 <li>
 Career growth opportunities within a rapidly scaling organization
 </li>
 </ul>
 
 
 
 
 📍
 
 Contract Type:
 
 Full Time
 
 
 🎮
 
 Industry:
 
 Video Games / Digital Content / Creative Tools
 
 
 🌍
 
 Work Model:
 
 Hybrid
 
</div>

Sales Marketing Manager

Anker Innovations LTD

<div>
 
 Anker Innovations is a forward-thinking company dedicated to pioneering innovative solutions in consumer electronics. Our mission is to deliver exceptional products and services that enhance the lives of our customers. As we continue to expand our footprint, we are seeking a talented Marketing Manager to join our team and drive our presence in the Turkish market across our different brands. You will be responsible for developing and implementing our brand and product marketing strategy in the Turkish market for our 3 major brands: Anker, eufy and soundcore. You will lead a team of Brand Managers, work closely with Sales and Go-to-Market Managers, cooperate with key customers and our Central Marketing team to achieve regional business objectives. This position will be based in Istanbul.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Develop annual Turkey brand strategic plans based on brand objectives and local consumer insight, including event calendars, content development, and integrated marketing.
 </li>
 <li>
 Develop &amp; execute Turkey new product launch strategies and campaigns, including co-MKT activities with strategic customers to achieve brand and business goals.
 </li>
 <li>
 Implement brand perception plans (copy, visual concepts, events) based on marketing strategies, product positioning, and selling points.
 </li>
 <li>
 Coordinate &amp; develop media strategies and plans based on brand and new product launch objectives.
 </li>
 <li>
 Oversee content marketing; develop and maintain influencer relationships on social media platforms; analyze market and consumer needs and adjust content strategies.
 </li>
 <li>
 Collect user and brand insights from other markets and or competitors, innovative cross-industry cases, and competitive intelligence; provide reporting to support strategic decision-making.
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Communications, Business, or a related field.
 </li>
 <li>
 At least 6 years of experience in Brand, Product and or E-Commerce Marketing, in the Turkish market.
 </li>
 <li>
 Proven track record of developing and executing successful Brand and Co-Marketing campaigns.
 </li>
 <li>
 Excellent written and verbal communication skills in both Turkish and English. Mandatory.
 </li>
 <li>
 Strong understanding of social media platforms, tools, and analytics.
 </li>
 <li>
 Ability to lead a team in a fast-paced environment.
 </li>
 <li>
 Creative thinker with strong problem-solving skills and attention to detail.
 </li>
 </ul>
 
 
</div>

TR Senior Brand Manager

MONETA İnsan Kaynakları & Yönetim Danışmanlık

<div>
 
 Moneta is looking for an &ldquo;E-commerce Business Activation Manager&rdquo; for our global business partner.
 
 
 
 
 
 Be the Expert and main Point of Contact on all eRetailer related subjects, in collaboration with Marketing and Sales teams;
 
 <ul>
 <li>
 Be an expert of online practices on his/her categories and the &ldquo;Ambassador&rdquo; of E Commerce business model amongst local teams (both Marketing &amp; Sales)
 </li>
 <li>
 Work closely with the E-Category Manager at Continent level, in deploying and executing local E-Cat Man &amp; E-Commerce Activations
 </li>
 <li>
 Facilitate customer relationships on all digital/E-Commerce topics, working closely with E-KAMs (Pure Players and Click&amp;Mortar) and Digital Managers to define customer action plans
 </li>
 <li>
 Develop employees awareness with regular meetings and trainings on retail media.
 </li>
 </ul>
 
 
 
 
 Drive and pilot specific e-commerce shopper activation plan to exploit market and customer opportunities with specific pure-players and click &amp; mortar customer, using the following levers:
 
 <ul>
 <li>
 Define specific E-commerce assortment based on in-depth analysis of both shopper&rsquo;s, market&rsquo;s, and retailer&rsquo;s needs &amp; specifities, in strong collaboration with local Marketing teams and BUs
 </li>
 <li>
 Monitor closely our positions in terms of assortment in our main retailers&rsquo; websites
 </li>
 <li>
 Pilot and Monitor perfect execution in our Level of Services (in-stock performances, supply chain efficiency&hellip;)
 </li>
 <li>
 Collaborate on categories online sales&rsquo; level and associated margins, with KAM
 </li>
 <li>
 Define and implement specific promotional and communication activations in our e-commerce partners websites (through retail media operations)
 </li>
 <li>
 Be a &ldquo;guardian&rdquo; of Content execution in the e-retail landscape
 </li>
 <li>
 Deploy and manage Content push solutions to our main online retailers
 </li>
 <li>
 Be the main point of contact as regards to Online Product content to both BUs and Continent teams
 </li>
 <li>
 Initiate and manage local E-Cat Man initiatives, in line with EMEA guidelines, and focused on key online players and key categories
 </li>
 <li>
 Accelerate the deployement of our E-merchandising recommendations and E-Cat Man tools (product finders), based on our key Category Strategic objectives (CAP)
 </li>
 <li>
 Assist local Category Managers in in-store digitalization initiatives to enrich shopping experience at POS level (implementation of tablets, new digitalized POS materials, virtual or augmented reality, etc..)
 </li>
 </ul>
 
 
 
 
 Analyse and Provide Insights on Key Online/E-Commerce Data &amp; Metrics:
 
 <ul>
 <li>
 Work closely with local Data Analyst (if present) to understand performance on our main online KPIs, and derive action plans
 </li>
 <li>
 Gain a full understanding on our E-retailer&rsquo;s business models, main specificities/ways of working and Promo/Communication means
 </li>
 <li>
 Define, with eKam/CatMan, the eRetail media strategy supporting the development of our on-line market share.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Marketing Master or related degree,
 </li>
 <li>
 10 years experience as category manager/product manager/ecommerce manager in a online environment
 </li>
 <li>
 Expert of online practices,
 </li>
 <li>
 Track record of success in building e-commerce activation plan, showing commercial wins,
 </li>
 <li>
 Global vision but adopting a customer-oriented attitude,
 </li>
 <li>
 Data crunching &amp; Analytical skills (strong command of MS Office Suite, especially XLS)
 </li>
 </ul>
</div>

E-commerce Business Activation Manager

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