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Viral Marketing solutions

Job Title: Meta Ads Specialist/ Lead Generation SpecialistLocation: Karachi / Full time Company: Viral marketing SolutionsAbout UsViral Marketing is a growing leader in marketing, committed to driving measurable business growth through innovative digital strategies. We are seeking a results-oriented Meta Ads Specialist with proven expertise in managing and scaling high-performance campaigns across Facebook and Instagram.Role OverviewAs our Meta Ads Specialist, you will be responsible for creating, optimizing, and scaling paid campaigns that generate qualified leads and sales. You will work closely with marketing and creative teams to ensure campaigns align with business goals, and deliver transparent performance reporting to senior management.Key Responsibilities<ul><li>Plan, launch, and manage Meta Ads campaigns with a focus on ROAS and lead generation.</li><li>Conduct audience research, segmentation, and lookalike modeling.</li><li>Optimize campaigns daily across targeting, bidding, and creatives to achieve KPIs.</li><li>Implement retargeting, funnel-based strategies, and conversion tracking.</li><li>Collaborate with design/copy teams to test and scale winning ad creatives.</li><li>Deliver weekly and monthly reports with actionable insights.</li><li>Stay updated on Meta algorithm changes, ad policies, and best practices.</li></ul>Performance KPIs<ul><li>Minimum ROAS target: 3x&ndash;5x (depending on campaign type).</li><li>Achieve Cost-per-Lead (CPL) within [insert acceptable range] AED/USD.</li><li>Scale ad spend from [X amount AED/USD] per month upwards profitably.</li><li>Consistent improvement in CTR% and Conversion Rate.</li></ul>Requirements<ul><li>5+ years of experience managing Meta Ads with significant budgets.</li><li>Demonstrated success in achieving ROAS/CPL goals.</li><li>Proficiency in Meta Ads Manager, Pixel setup, Events Manager, and reporting dashboards.</li><li>Strong analytical and A/B testing skills.</li><li>Excellent communication and stakeholder management skills.</li><li>Bonus: Experience with other platforms (Google Ads, TikTok Ads, LinkedIn Ads).</li></ul>Compensation &amp; Benefits<ul><li>Competitive salary with performance-based incentives.</li><li>Opportunities for career progression in a scaling company.</li><li>Flexible/remote working options.</li><li>Collaborative and data-driven work culture.</li></ul>Job Type: Full-timePay: Rs30,000.00 - Rs60,000.00 per monthExperience:<ul><li>Meta Ads: 5 years (Required)</li></ul>Work Location: In person

Meta Ads Specialist/ Lead Generation Specialist

Pro Digital Service

About Pro Digital ServicePro Digital Service is a digital growth agency that helps service-based brands grow through branding, website development, and performance marketing. We&rsquo;re expanding our marketing team and looking for a Performance Marketer who can build brands and generate qualified leads through Meta advertising.Job OverviewWe&rsquo;re looking for an experienced Performance Marketer with a strong background in Meta Ads (Facebook &amp; Instagram). This role is focused on growing our in-house brands by increasing brand awareness, generating qualified leads, and improving campaign performance.You&rsquo;ll take ownership of the complete campaign lifecycle, from strategy and audience research to creative testing, optimization, reporting, and scaling. If you enjoy making data-driven decisions and turning advertising into measurable business growth, we&rsquo;d like to hear from you.Responsibilities<ul><li>Develop Meta advertising strategies that support brand growth and lead generation.</li><li>Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns.</li><li>Generate qualified leads for service-based businesses targeting the US market.</li><li>Build and manage custom audiences, lookalike audiences, and retargeting campaigns.</li><li>Conduct A/B testing for creatives, copy, audiences, placements, and campaign structures.</li><li>Optimize campaigns to improve ROAS, CPA, CPL, CAC, CTR, conversion rate, and lead quality.</li><li>Implement and manage Meta Pixel, Conversion API (CAPI), Events Manager, and conversion tracking.</li><li>Monitor campaign performance and identify opportunities for continuous improvement.</li><li>Work closely with the branding, creative, and development teams to improve campaign performance.</li><li>Prepare weekly and monthly performance reports with clear recommendations.</li><li>Stay up to date with Meta advertising trends, platform updates, and industry best practices.</li></ul>Requirements<ul><li>2&ndash;4 years of hands-on experience managing Meta Ads.</li><li>Proven experience working on in-house brands or company-owned brands.</li><li>Experience running lead generation campaigns for the US market.</li><li>Strong understanding of branding, customer acquisition, and performance marketing.</li><li>Hands-on experience with:</li><li>Meta Ads Manager</li><li>Meta Business Suite</li><li>Meta Pixel</li><li>Conversion API (CAPI)</li><li>Events Manager</li><li>Google Analytics 4 (GA4)</li><li>UTM Tracking</li><li>Experience with audience research, segmentation, retargeting, funnel optimization, and campaign scaling.</li><li>Strong analytical skills with the ability to interpret campaign data and make performance-driven decisions.</li><li>Excellent written and spoken English.</li><li>Self-motivated, organized, and able to manage multiple campaigns.</li></ul>Preferred Qualifications<ul><li>Experience in marketing service-based businesses.</li><li>Experience with CRM integrations and marketing automation.</li></ul>What We&rsquo;re Looking ForWe want someone who understands that successful Meta advertising isn&rsquo;t just about running ads. It&rsquo;s about building a recognizable brand, attracting the right audience, and generating qualified leads that turn into customers.You should be comfortable improving key performance metrics such as:<ul><li>Return on Ad Spend (ROAS)</li><li>Cost Per Lead (CPL)</li><li>Cost Per Acquisition (CPA)</li><li>Customer Acquisition Cost (CAC)</li><li>Click-Through Rate (CTR)</li><li>Conversion Rate</li><li>Lead Quality</li><li>Revenue Growth</li></ul>During the interview, shortlisted candidates may be asked to discuss previous campaigns, explain optimization strategies, and demonstrate measurable results through campaign reports, dashboards, or case studies.What We Offer<ul><li>Market Competitive Salary</li><li>Performance-Based Incentives</li><li>Career Growth Opportunities</li><li>Work on growing in-house brands targeting the US market</li><li>Collaborative and performance-focused work environment</li><li>Long-term career growth</li></ul>How to ApplySend your updated CV to info@prodigitalservice.comPlease include:<ul><li>Brands you have worked on</li><li>Industries you have experience in</li><li>Your role in managing Meta advertising</li><li>Key campaign results such as ROAS, CPL, CPA, lead volume, or revenue generated</li></ul>Subject: Performance Marketer &ndash; Your NamePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Performance Marketer

The Cloudbee

Job Type: Full-Time Working Hours: 5:00 PM &ndash; 1:00 AM (Local Time) Salary: Market Competitive + Performance-Based Commissions (Paid in USD)About the RoleWe are looking for an experienced Meta Ads (Facebook &amp; Instagram) Lead Generation Specialist who knows how to generate high-quality leads and deliver measurable results. If you have a proven track record of creating successful lead generation campaigns for clients in the United States, United Kingdom, and Australia, we'd love to hear from you.Requirements<ul><li>Minimum 2&ndash;3 years of hands-on experience running Meta Ads lead generation campaigns.</li><li>Strong experience targeting audiences in the US, UK, and Australian markets.</li><li>Proven ability to generate qualified leads while maintaining a strong Return on Ad Spend (ROAS).</li><li>Expert knowledge of Facebook Ads Manager, Business Manager, Pixel, Conversion API, Custom Audiences, and Lookalike Audiences.</li><li>Experience with A/B testing, campaign optimization, retargeting, and scaling successful campaigns.</li><li>Ability to analyse campaign performance and make data-driven decisions.</li><li>Strong understanding of lead funnels, landing pages, and conversion optimisation.</li><li>Excellent communication and reporting skills.</li><li>Fluent English is preferred.</li></ul>Responsibilities<ul><li>Plan, create, and manage Meta Ads campaigns focused on lead generation.</li><li>Develop and optimise audience targeting strategies.</li><li>Monitor campaign performance and continuously improve results.</li><li>Test ad creatives, copy, and landing pages to maximise conversions.</li><li>Generate consistent, high-quality leads while maintaining cost efficiency.</li><li>Prepare weekly and monthly performance reports with actionable insights.</li><li>Stay updated with the latest Meta Ads features, strategies, and industry trends.</li></ul>What We Offer<ul><li>Full-time, long-term opportunity.</li><li>Competitive salary based on experience.</li><li>Attractive performance-based commissions paid in USD.</li><li>Opportunity to work with international clients.</li><li>Supportive and growth-focused work environment.</li><li>Career advancement opportunities based on performance.</li></ul>How to ApplyPlease send us:<ul><li>Your updated CV/Resume.</li><li>Portfolio or case studies of successful Meta Ads lead generation campaigns.</li><li>Performance screenshots (CPL, ROAS, Results, etc.), if available.</li><li>A brief introduction explaining why you're the right fit for this role.</li></ul>If you're passionate about Meta Ads and consistently generate high-quality leads, we'd love to have you on our team.Pay: From Rs30,000.00 per monthWork Location: In person

Meta Ads Lead Generation Specialist (Full-Time)

Welkin Hitech Instruments Pvt. Ltd.

SEO &amp; Digital Marketing SpecialistCompany: Welkin Hitech Instruments (Pvt.) Ltd. Location: Karachi (Head Office) &mdash; Full-Time Industry: Laboratory, Scientific &amp; Industrial Instruments Experience: 1&ndash;3 Years Salary: As per skills and experience Reports To: CEOWe're looking for a results-driven Digital Marketing Specialist to own our online presence end-to-end &mdash; SEO, paid ads, and social media/content creation. Since our industry is niche and technical, precision in keyword targeting and audience segmentation matters more than volume.SEO<ul><li>Run on-page and technical SEO audits; own website structure, meta tags, and schema</li><li>Build a sustainable link-building strategy</li><li>Optimize content around our core product keywords (Cooking Oil Tester, Flue Gas Analyzer, Water Testing Equipment, Food Quality Instruments, Laboratory Equipment, etc.)</li><li>Deliver monthly ranking reports with clear KPIs</li></ul>Paid Advertising<ul><li>Set up and manage Google Search/Display, Meta (Facebook/Instagram), and LinkedIn Ads</li><li>Conduct keyword research for technical/industrial search terms</li><li>Build custom and lookalike audiences for B2B and B2C campaigns</li><li>A/B test creatives and landing pages; reduce cost-per-lead while improving lead quality</li></ul>Content &amp; Social Media<ul><li>Plan and create posts, reels, and short-form video for LinkedIn, Facebook, Instagram, TikTok, and Google Business</li><li>Design ad creatives and social content using Canva, Photoshop, and Illustrator</li><li>Edit reels and YouTube videos using Premiere Pro and After Effects</li><li>Use AI tools (ChatGPT, Claude, Gemini) to speed up content ideation, copywriting, and campaign research</li></ul>Research &amp; Strategy<ul><li>Conduct competitor analysis across search and social platforms</li><li>Identify content gaps and emerging trends specific to our sector</li><li>Stay current with algorithm updates across all platforms</li></ul>Preferred<ul><li>Experience marketing B2B industrial, engineering, or lab equipment brands</li><li>Strong grasp of the Pakistani market and local search behavior</li><li>Technical copywriting ability</li><li>Familiarity with CRM/marketing automation tools and LinkedIn Sales Navigator</li></ul>Skills Google Ads &amp; Meta Ads Manager &middot; SEO (On-Page, Technical, Off-Page) &middot; Ahrefs/SEMrush/Search Console &middot; GA4 &amp; Reporting &middot; Canva, Photoshop, Illustrator &middot; Premiere Pro, After Effects &middot; AI Tools (ChatGPT, Claude, Gemini) &middot; A/B Testing &amp; CROPay: Rs35,000.00 - Rs95,000.00 per monthWork Location: In person

SEO & Digital Marketing Specialist

Ocean Software Digital (Pvt.) Ltd.

We&rsquo;re looking for a Social Media Marketing Specialist to join our team. The ideal candidate is creative, data-driven, and experienced in managing paid and organic campaigns across multiple platforms to drive brand growth and engagement.Employment Type: Full-time, On-site Shift Timings: night shift (8 PM-5 AM) Location: DHA Phase 5, KarachiKey Responsibilities:<ul><li>Develop and implement social media strategies aligned with business goals.</li><li>Manage and optimize paid campaigns on Meta, Instagram, and TikTok.</li><li>Create engaging content and ensure consistent brand presence across platforms.</li><li>Monitor social media trends, competitor activities, and audience insights.</li><li>Analyze performance metrics and prepare regular reports.</li><li>Collaborate with design and client teams to deliver high-quality campaigns.</li></ul>Requirements:<ul><li>Minimum 3 years of proven experience in social media marketing (eBook domain will be plus).</li><li>Strong understanding of Google Ads &amp; Meta Ads campaigns.</li><li>Creative mindset with the ability to identify and adapt to new trends.</li><li>Excellent communication and analytical skills.</li><li>Ability to work independently as well as part of a team.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>This is a full-time, night shift, on-site position based in DHA Phase 5, Karachi. Are you able to commit to this schedule?</li></ul>Work Location: In person

Social Media Marketing Specialist

Xynotech

About the RoleWe are looking for an SEO &amp; Growth Specialist to drive digital growth for Xynotech, its group companies, and VendifAI. This role focuses on SEO, email marketing, and AI-driven content, with a strong emphasis on turning traffic into qualified leads and measurable business results.What You&rsquo;ll Be Doing<ul><li>Plan and execute email marketing campaigns and nurture flows end-to-end.</li><li>Manage technical SEO, on-page SEO, AEO, and GEO across all websites.</li><li>Optimize content for AI search engines and answer platforms, not just Google.</li><li>Create and refine marketing content using AI tools (ChatGPT, Claude, Gemini).</li><li>Track and report performance using GA4, Search Console, and Looker Studio, focusing on leads and conversions.</li><li>Work closely with the Marketing Manager to plan campaigns and hit growth targets.</li></ul>What We Look For<ul><li>3+ years of experience in SEO and email marketing.</li><li>Comfortable using AI tools in daily workflows.</li><li>Proven track record of driving leads and conversions.</li><li>Strong written English skills.</li><li>Self-driven and able to own growth outcomes.</li></ul>Nice to Have<ul><li>Experience with Mailchimp, HubSpot, or similar tools.</li><li>Basic knowledge of paid ads (Google Ads, Meta Ads).</li></ul>Work Location: Hybrid remote in Karachi

SEO & Growth Specialist

Red E Creations Multimedia

We are looking for a passionate and experienced Digital Marketing Instructor to train students in practical digital marketing skills.Responsibilities:Deliver engaging digital marketing classes.Teach Meta Ads, SEO, Social Media Marketing, Google Ads, and Content Marketing.Guide students through practical assignments and projects.Monitor student progress and provide feedback.Requirements:Minimum 1&ndash;2 years of digital marketing experience.Strong communication and presentation skills.Hands-on knowledge of Meta Ads, Google Ads, SEO, and social media.Teaching or training experience is a plus.Job Type: Full-TimeWork Location: In person

Digital Marketing Instructor

Explore 55+ Meta ads specialist in Karachi this August. Find roles across top companies and apply now to boost your career.