digital marketing specialist Jobs in Lahore

digital marketing specialist

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meta ads specialist

SA Global

Job Description:We are a growing BPO &amp; Software House looking for an experienced Meta Ads Specialist to manage and scale paid advertising campaigns for our international clients. The role focuses on audience acquisition and traffic generation for web-based platforms, primarily targeting the USA market.The ideal candidate should have strong hands-on experience with Facebook &amp; Instagram Ads, a performance-driven mindset, and the ability to optimize campaigns for international audiences.Key Responsibilities:Plan, execute, and optimize Meta (Facebook &amp; Instagram) ad campaigns for international clients.Drive high-quality traffic and audience acquisition for web platforms targeting the USA.Develop ad strategies aligned with business goals and campaign KPIs.Conduct audience research, interest targeting, retargeting, and lookalike audience creation.Coordinate with the creative team to develop high-performing ad copies, visuals, and videos.Monitor and optimize campaign performance (CTR, CPA, ROAS, conversions).Perform A/B testing to improve creatives, audiences, and placements.Ensure compliance with Meta advertising policies and platform guidelines.Track trends, algorithm updates, and industry best practices.Prepare performance reports with insights and recommendations.Requirements:Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field.3&ndash;5 years of proven experience managing Meta Ads campaigns.Experience working with international clients, preferably USA-based.Strong understanding of Meta Ads Manager, tracking, and analytics.Analytical mindset with a data-driven approach to optimization.Ability to manage multiple campaigns in a fast-paced environment.Strong communication and collaboration skills.Creative problem-solving and strategic thinking abilities.Preferred Experience:Meta Ads / Paid Media Specialist: 3+ yearsExperience in BPO or Software House environmentsExperience managing high-budget ad accountsJob Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Meta Ads Specialist

Abendsoft

Job OverviewWe are looking for a data-driven Google and Meta Ads Specialist to lead our performance marketing efforts. You will be responsible for planning, executing, and optimizing high-impact campaigns across Google Search, Performance Max, Facebook, and Instagram. The ideal candidate lives in the data but understands the power of a &quot;scroll-stopping&quot; creative. You will be directly responsible for hitting ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition) targets.Key Responsibilities1. Campaign Strategy &amp; Execution<ul><li>Google Ads: Design and manage Search, Shopping (P6), Display, and YouTube campaigns.</li><li>Meta Ads: Architect full-funnel Meta campaigns (Awareness to Conversion) using Advantage+ and manual targeting.</li><li>A/B Testing: Conduct rigorous split testing of ad copy, landing pages, and creative assets to improve CTR and Conversion Rates.</li></ul>2. Data &amp; Tracking<ul><li>Technical Setup: Implement and troubleshoot Meta Pixels, Google Tag Manager (GTM), and Conversion API (CAPI) to ensure accurate attribution.</li><li>Optimization: Use Google Analytics 4 (GA4) and platform data to identify leaks in the funnel and scale winning segments.</li></ul>3. Creative &amp; Copywriting<ul><li>Briefing: Collaborate with designers to develop high-performing video and static assets.</li><li>Copy: Write persuasive, platform-specific ad copy that aligns with brand voice and drives action.</li></ul>4. Budget &amp; Reporting<ul><li>Budget Management: Manage monthly spends of [$Amount] across platforms, ensuring zero overspend and maximum efficiency.</li><li>Reporting: Deliver weekly and monthly performance reports with actionable insights, not just raw numbers.</li></ul>Required Skills &amp; Qualifications<ul><li>Experience: 3+ years of hands-on experience managing a combined monthly spend of at least $10k&ndash;$50k.</li><li>Platform Mastery: Deep expertise in Meta Ads Manager and Google Ads Editor.</li><li>Certifications: Current Google Ads (Search, Measurement) and Meta Blueprint certifications are highly preferred.</li><li>Analytical Mindset: Expert-level Excel/Google Sheets skills (Pivot tables, VLOOKUPs) and proficiency in GA4.</li><li>Adaptability: Ability to navigate the &quot;cookieless&quot; future and leverage AI-bidding strategies effectively.</li></ul>Top Performance Indicators (KPIs)MetricGoalROAS / ROIMaintain or exceed target return on ad spend.CPA / CPLMaintain cost per acquisition within profitable margins.CTROptimize creative to maintain above-average click-through rates.Budget Utilization100% pacing accuracy (no under/overspend).Job Type: Full-timePay: Rs130,000.00 - Rs150,000.00 per monthAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Application Question(s):<ul><li>Are you available Monday To Saturday 12PM TO 9PM?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Googel and Meta Ads : 3 years (Preferred)</li></ul>Language:<ul><li>English Advance? (Preferred)</li></ul>Location:<ul><li>Lahore (Preferred)</li></ul>Work Location: In person

Google and Meta Ads Specialist Performance Marketing

Plansing

We are seeking a results-driven Marketing Manager with strong market strategy skills and hands-on experience in Google Ads and Meta Ads. The ideal candidate is analytical, creative, and experienced in managing digital campaigns that drive measurable growth.Key Responsibilities<ul><li>Develop and execute comprehensive marketing strategies</li><li>Plan, manage, and optimize campaigns on Google Ads (Search, Display, YouTube)</li><li>Create and manage campaigns using Meta Ads Manager (Facebook &amp; Instagram Ads)</li><li>Conduct market research and competitor analysis</li><li>Track KPIs such as ROI, CPC, CPA, and conversion rates</li><li>Manage and allocate marketing budgets effectively</li><li>Generate performance reports and insights for leadership</li><li>Collaborate with sales and creative teams to improve campaign results</li><li>Identify new growth opportunities and customer acquisition channels</li></ul>Required Qualifications<ul><li>Proven experience as a Marketing Manager</li><li>Strong expertise in Google Ads and Meta Ads</li><li>Solid understanding of digital marketing strategy and customer targeting</li><li>Experience with analytics tools (Google Analytics, etc.)</li><li>Strong analytical and decision-making skills</li><li>Excellent communication and project management abilities</li><li>Bachelor&rsquo;s degree in Marketing, Business, or related field (preferred)</li></ul>Preferred Skills<ul><li>Google Ads Certification</li><li>Experience scaling paid campaigns with measurable ROI</li><li>Knowledge of SEO and conversion rate optimization</li></ul>What We Offer<ul><li>Competitive salary</li><li>Performance-based bonuses</li><li>Career growth opportunities</li><li>Dynamic and supportive work environment</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Marketing Manager (Google Ads & Meta Ads Specialist)

Aims Contact Technologies Pvt Ltd

Job Title: Digital Marketing Specialist (Meta Ads &amp; Content Creation)Location: Gulberg 3, MMAlam Road, LahoreTimings: 2:45pm to 12:15amJob OverviewWe are seeking a results-driven Digital Marketing Specialist with hands-on experience in running Meta (Facebook &amp; Instagram) Ads and creating engaging social media content. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns while also developing high-quality posts that drive brand awareness, engagement, and conversions.Key Responsibilities<ul><li>Plan, launch, and manage paid advertising campaigns on Meta (Facebook &amp; Instagram)</li><li>Monitor ad performance, optimize campaigns, and manage budgets to maximize ROI</li><li>Conduct audience research and competitor analysis to improve campaign performance</li><li>Create engaging social media posts (graphics, captions, reels, carousels, etc.)</li><li>Develop and maintain a content calendar aligned with marketing goals</li><li>Write compelling ad copy and post captions</li><li>Analyze campaign data and prepare performance reports</li><li>Stay updated with the latest digital marketing trends and Meta advertising best practices</li><li>Collaborate with the design/sales team to align campaigns with business objectives</li></ul>Requirements<ul><li>Proven experience managing Meta Ads campaigns</li><li>Strong understanding of targeting, re-targeting, pixel setup, and A/B testing</li><li>Experience in content creation for social media platforms</li><li>Knowledge of ad analytics and reporting tools</li><li>Basic graphic design skills (Canva, Adobe Suite, or similar tools preferred)</li><li>Strong copy writing and communication skills</li><li>Ability to work independently and meet deadlines</li></ul>Preferred Qualifications<ul><li>1&ndash;2 years of experience in digital marketing</li><li>Experience with additional platforms (Google Ads, LinkedIn Ads, etc.) is a plus</li><li>Basic knowledge of SEO and email marketing</li></ul>You can also share your resume on Whatsapp 03010246789 with subject of digital marketing specialist.#Digital_Marketing #Social_Media_Executive #SEO #Media #Content_Creator #MetaAds #Media_Campaign #Canva #AdobePhotoshopJob Type: Full-timePay: Rs50,000.00 - Rs80,000.00 per monthWork Location: In person

Digital Marketing Specialist

Virikson Travel

We are seeking a results-driven and analytical Google &amp; Facebook Ads Specialist to manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate must have hands-on experience in planning, executing, and scaling high-performing campaigns that generate leads and drive conversions.Key Responsibilities:<ul><li>Plan, create, and manage paid campaigns on Google Ads and Meta (Facebook &amp; Instagram) Ads</li><li>Conduct keyword research and competitor analysis</li><li>Optimize campaigns to improve CTR, CPC, CPA, and ROAS</li><li>Manage budgets and allocate spending efficiently</li><li>Set up conversion tracking, pixels, and event tracking</li><li>Perform A/B testing on creatives, audiences, and landing pages</li><li>Generate weekly and monthly performance reports</li><li>Monitor campaign performance and make data-driven adjustments</li><li>Collaborate with the creative and content teams</li></ul>Requirements:<ul><li>Minimum 1&ndash;3 years of proven experience in Google &amp; Meta Ads</li><li>Strong understanding of PPC, display, remarketing, and lead generation campaigns</li><li>Experience with Google Analytics &amp; conversion tracking</li><li>Knowledge of audience targeting and retargeting strategies</li><li>Ability to analyze campaign data and optimize for performance</li><li>Strong communication and reporting skills</li><li>Bachelor&rsquo;s degree (Marketing/Business preferred)</li></ul>Preferred Skills:<ul><li>Experience with international markets (UK/US/UAE preferred)</li><li>Landing page optimization knowledge</li><li>Basic knowledge of SEO</li><li>Familiarity with CRM integrations</li></ul>What We Offer:<ul><li>Competitive Salary</li><li>Performance-Based Incentives</li><li>Growth Opportunities</li><li>Professional Working Environment</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs125,000.00 per monthWork Location: In person

Google & Facebook Ads Specialist (Onsite)

Urban Tech

Urban SEO is hiring a Social Media Marketing Specialist to run high-performance paid ad campaigns on Meta platforms and manage client social media pages .This role is on-site and ideal for someone who understands funnels, campaign objectives, and performance marketing, and has proven results running Meta ads for real businesses.Key Responsibilities:<ul><li>Plan, launch, and manage Meta (Facebook &amp; Instagram) ad campaigns for client accounts</li><li>Select and optimize campaigns based on objectives (leads, traffic, conversions, awareness, retargeting, etc.)</li><li>Build, manage, and optimize sales &amp; lead funnels aligned with client goals</li><li>Optimize ad creatives, audiences, budgets, and placements</li><li>Monitor and improve performance metrics such as CPL, CPA, ROAS, and conversions</li><li>Manage and maintain client social media pages (Facebook &amp; Instagram)</li><li>Coordinate content posting schedules and ensure brand consistency</li><li>Prepare basic performance reports and insights for internal review</li></ul>Requirements:<ul><li>Minimum 2 years of hands-on experience in Social Media Marketing</li><li>Strong expertise in Meta Ads Manager</li><li>Clear understanding of funnels, campaign purposes, and optimization strategies</li><li>Expertise in Canva to create posts</li><li>Proven results running Meta ad campaigns (screenshots or case studies preferred)</li><li>Experience managing multiple client accounts</li><li>Analytical mindset with performance-driven approach</li><li>Ability to work collaboratively in an office environment</li></ul>What We Offer:<ul><li>Competitive salary (based on experience)</li><li>Growth opportunities within a digital marketing agency</li><li>Structured processes and clear performance expectations</li><li>Professional on-site working environment</li></ul>Job Type: Full-time Working Hours: 12:00 PM &ndash; 8:00 PM (Monday to Friday) Work Location: Phase-1, DHA LahoreJob Type: Full-timePay: Rs50,000.00 per monthWork Location: In person

Social Media Marketing Specialist

Apparel Fastener Pvt Ltd.

We are looking for a results-driven Social Media Expert with at least 2 years of experience in managing social media platforms and running Meta Ads (Facebook &amp; Instagram) campaigns. The ideal candidate should be creative, analytical, and capable of driving brand awareness, engagement, and lead generation through paid and organic strategies.Key Responsibilities<ul><li>Manage and oversee company social media platforms</li><li>Plan, create, and execute Meta Ads campaigns (Facebook &amp; Instagram)</li><li>Monitor and optimize ad performance to improve conversions and ROI</li><li>Manage audience targeting, retargeting, and campaign scaling</li><li>Develop social media content strategies aligned with marketing goals</li><li>Track campaign performance and prepare performance reports</li><li>Coordinate with design and marketing teams for creatives and content</li><li>Stay updated with social media trends and Meta advertising policies</li></ul>Requirements &amp; Qualifications<ul><li>Minimum 2 years of experience in Social Media Management and Meta Ads</li><li>Strong knowledge of Meta Ads Manager and Business Manager</li><li>Experience with campaign optimization and performance marketing</li><li>Understanding of Meta Pixel, conversion tracking, and analytics</li><li>Basic knowledge of content creation and design tools (Canva/Adobe preferred)</li><li>Strong communication, planning, and analytical skills</li></ul>Location: Eithad Town ( Rawind Road, Lahore)Job Type: Full-timePay: Rs45,000.00 - Rs60,000.00 per monthWork Location: In person

Social Media Expert

Explore 378+ Meta ads specialist in Lahore this March. Find roles across top companies and apply now to boost your career.