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performance marketing specialist

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Paper Works Printers

Role OverviewWe are looking for a highly skilled Senior SEO Specialist who can lead our organic search strategy while also supporting paid advertising campaigns on Google and Facebook.The ideal candidate will have strong experience in technical SEO, content optimization, keyword strategy, and performance marketing, and understand how SEO and paid ads work together to drive leads and conversions.Key Responsibilities1. SEO Strategy &amp; Planning<ul><li>Develop and implement advanced SEO strategies to improve organic traffic and rankings.</li><li>Plan SEO architecture for large-scale websites with hundreds of pages.</li><li>Conduct keyword research, competitor analysis, and content gap analysis.</li><li>Identify new opportunities to increase organic traffic and lead generation.</li></ul>2. Technical SEO<ul><li>Perform complete technical SEO audits.</li><li>Identify and resolve issues related to:</li><li>Crawl errors</li><li>Indexing issues</li><li>Site architecture</li><li>Core Web Vitals</li><li>Mobile usability</li><li>Implement:</li><li>XML sitemaps</li><li>Robots.txt</li><li>Schema markup</li><li>Canonical tags</li><li>Redirect management</li><li>Work closely with developers to resolve technical SEO issues.</li></ul>3. On-Page SEO Optimization<ul><li>Optimize:</li><li>Title tags</li><li>Meta descriptions</li><li>Headings (H1&ndash;H6)</li><li>Internal linking</li><li>Image SEO</li><li>URL structures</li><li>Improve semantic SEO and topical authority.</li><li>Optimize existing content to improve rankings.</li></ul>4. Content Strategy<ul><li>Create SEO-driven content strategies.</li><li>Plan and structure:</li><li>Service pages</li><li>Location pages</li><li>Blog content</li><li>Landing pages</li><li>Work with writers to ensure SEO optimized content creation.</li></ul>5. Google Ads Management<ul><li>Plan and manage Google Ads campaigns including:</li><li>Search campaigns</li><li>Display campaigns</li><li>Remarketing campaigns</li><li>Perform keyword research for PPC campaigns.</li><li>Optimize campaigns to improve:</li><li>CTR</li><li>Conversion rate</li><li>Cost per conversion</li><li>Monitor Quality Score and ad performance.</li></ul>6. Facebook / Instagram Ads<ul><li>Plan and manage Facebook and Instagram advertising campaigns.</li><li>Create:</li><li>Lead generation campaigns</li><li>Conversion campaigns</li><li>Retargeting campaigns</li><li>Optimize ads for audience targeting, cost efficiency, and conversions.</li></ul>7. Performance Monitoring &amp; Reporting<ul><li>Track performance using:</li><li>Google Analytics</li><li>Google Search Console</li><li>SEO tools</li><li>Ad platform analytics</li><li>Monitor:</li><li>Organic traffic</li><li>Keyword rankings</li><li>Ad conversions</li><li>Cost per lead</li><li>ROI</li><li>Create monthly performance reports.</li></ul>8. Link Building &amp; Authority Growth<ul><li>Develop white-hat backlink strategies.</li><li>Identify high-quality link opportunities.</li><li>Monitor backlink profile and remove toxic links.</li></ul>9. Team Collaboration<ul><li>Work with:</li><li>Developers</li><li>Designers</li><li>Content writers</li><li>Marketing team</li><li>Ensure SEO and paid marketing strategies are aligned.</li></ul>Required SkillsSEO Skills<ul><li>Advanced technical SEO</li><li>On-page SEO optimization</li><li>Keyword research and analysis</li><li>SEO audits</li><li>Competitor analysis</li><li>Local SEO</li></ul>Paid Advertising Skills<ul><li>Google Ads campaign management</li><li>Facebook Ads campaign management</li><li>Conversion tracking setup</li><li>Audience targeting and remarketing</li><li>Budget management and ROI optimization</li></ul>Tools ExperienceExperience with tools such as:SEO Tools<ul><li>Ahrefs</li><li>SEMrush</li><li>Screaming Frog</li><li>Google Search Console</li><li>Google Analytics</li></ul>Ads Platforms<ul><li>Google Ads</li><li>Facebook Ads Manager</li></ul>Experience Requirements<ul><li>2+ years&rsquo; experience in SEO</li><li>Experience managing large websites and multiple landing pages</li><li>Proven experience in Google Ads and Facebook Ads campaign management</li><li>Experience working with WordPress websites</li></ul>Preferred Qualifications<ul><li>Experience with Local SEO campaigns</li><li>Experience managing multi-location websites</li><li>Understanding of conversion rate optimization (CRO)</li><li>Basic understanding of HTML / CSS</li></ul>KPIs (Performance Indicators)Performance will be measured based on:<ul><li>Organic traffic growth</li><li>Keyword ranking improvements</li><li>Leads from organic search</li><li>Paid ad conversion rate</li><li>Cost per lead</li><li>ROI from marketing campaigns</li><li>Backlink profile growth</li></ul>Monday to Friday, 06:00 pm to 02:00 am. Please note that it is an In-Person position and requires the candidate to be physically present in our Lahore Office.Work Location: In person

SEO Specialist

Bridgeway Solution

LinkedIn Specialist &amp; Google AdsType: RemoteTimings: Full-timeExcellent Engish Communication skills are necessary due to the nature of this roleOur danish client designs, manufactures, and sells high-quality e-cigarette and vaping products. We focus on delivering simple, reliable alternatives to traditional smoking while expanding our B2B distribution network globally. We are looking for a LinkedIn &amp; Google Ads Specialist to manage and scale our B2B lead generation efforts.Key Responsibilities<ul><li>Plan, execute, and optimize</li></ul>paid advertising campaigns across LinkedIn and Google Ads<ul><li>Manage and optimize Linkedin account and master Lead Generation</li></ul><ul><li>⁠Keep a strong Linkedin Presence</li></ul><ul><li>Develop and implement B2B lead generation strategies targeting distributors, wholesalers, and retail partners</li></ul><ul><li>Create, test, and optimize ad creatives, messaging, and audience targeting</li></ul><ul><li>Conduct A/B testing to improve campaign performance and conversion rates</li></ul><ul><li>Perform keyword research and audience segmentation aligned with B2B intent</li></ul><ul><li>Monitor and optimize campaigns based on CPL, ROI, conversion rates, and other KPIs</li></ul><ul><li>Set up and maintain conversion tracking, analytics, and reporting systems</li></ul><ul><li>Stay up to date with platform policies and best practices, especially for restricted industries</li></ul>Requirements<ul><li>3+ years of experience working as a LinkedIn Specialist</li></ul><ul><li>2+ years of experience in Google Ads</li></ul><ul><li>Strong understanding of B2B marketing and lead generation funnels</li></ul><ul><li>Experience targeting decision-makers and business audiences</li></ul><ul><li>Familiarity with conversion tracking tools (GA4, Tag Manager, etc.)</li></ul><ul><li>Ability to analyze data and optimize campaigns for performance</li></ul><ul><li>Experience working within restricted or regulated industries is a plus</li></ul>Nice to Have<ul><li>Experience in vape, tobacco alternatives, or similar industries</li></ul><ul><li>Knowledge of international campaign management (EU/US markets)</li></ul><ul><li>Experience with LinkedIn Sales Navigator or outreach strategies</li></ul><ul><li>Understanding of conversion rate optimization (CRO)</li></ul><ul><li>Strong copywriting skills for B2B ads</li></ul>What We Offer<ul><li>Full-time remote opportunity</li></ul><ul><li>Health Insurance &amp; Provident Fund</li></ul><ul><li>⁠Dynamic &amp; Supportive work environment</li></ul><ul><li>⁠Salary starts from 200k</li></ul>Job Type: Part-timePay: From Rs200,000.00 per monthWork Location: In person

LinkedIn Specialist & Google Ads - Remote

AW Designer

Job OverviewJacq360 is looking for a highly motivated Performance Marketing Specialist who lives and breathes paid advertising and knows how to scale results&mdash;not just spend budgets. The ideal candidate will have hands-on experience managing multi-platform campaigns and driving measurable growth for both eCommerce and service-based clients.Key Responsibilities<ul><li>Plan, launch, and optimize campaigns on:</li><li>Facebook &amp; Instagram (Meta Ads)</li><li>Google Ads (Search, Display, Shopping, Performance Max)</li><li>TikTok Ads</li><li>Manage lead generation and eCommerce performance campaigns</li><li>Conduct audience research, creative testing, and funnel optimization</li><li>Monitor and optimize key performance metrics:</li><li>ROAS (Return on Ad Spend)</li><li>CPA (Cost per Acquisition)</li><li>CTR (Click-Through Rate)</li><li>Why Join Jacq360?</li><li>Opportunity to work with diverse eCommerce &amp; service brands</li><li>Growth-driven and performance-focused environment</li><li>Hands-on experience with scaling campaigns</li><li>Collaborative and creative team culture</li><li>Conversions</li><li>Prepare weekly and monthly performance reports with actionable insights</li><li>Collaborate with creative and strategy teams to improve campaign performance</li><li>Continuously test and scale campaigns for maximum RO</li><li>Technical Skills</li><li>Strong command of:</li><li>Meta Ads Manager</li><li>Google Ads (Search, Display, Shopping, Performance Max)</li><li>TikTok Ads Manager</li><li>Solid understanding of:</li><li>Pixel setup &amp; conversion tracking</li><li>Google Analytics / tracking tools</li><li>Funnel strategy &amp; retargeting</li><li>Core Competencies</li><li>Performance analysis &amp; reporting</li><li>Budget allocation &amp; optimization</li><li>A/B testing (creatives, audiences, ad copies)</li><li>Data-driven decision making</li><li>Strong communication and ownership mindset</li><li>Requirements</li><li>2&ndash;3 years of hands-on experience in Digital / Performance Marketing</li><li>Proven experience managing multi-platform paid campaigns</li><li>Strong analytical and problem-solving skills</li><li>Ability to manage multiple campaigns and budgets simultaneously</li><li>Agency experience will be a strong advantage</li></ul>How to Apply:Interested candidates are invited to submit their resume, along with a cover letter and portfolio of previous social media work, to hr@shamsandbrothers.com or WhatsApp at 0320-5471308Job Type: Full-timeWork Location: In personJob Type: Full-timeWork Location: In person

Performance Marketing Specialist

THE ADVANTECH

Digital Marketing ExpertLocation: Main Cannal Road, Johar Town,Lahore Job Type: Full-TimeJob OverviewWe are looking for a highly skilled Digital Marketing Expert with proven experience in paid advertising and SEO strategy. The ideal candidate must have hands-on expertise in Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, and Snapchat Ads, along with strong knowledge of Google Merchant Center, Google Analytics, and Google Tag Manager. The candidate must be capable of developing effective advertising and SEO strategies that improve traffic, conversions, and overall business growth.Key ResponsibilitiesPaid Advertising Management &amp; Strategy<ul><li>Plan, develop, and execute advertising strategies to increase conversions and maximize ROAS</li><li>Create and manage paid campaigns on:</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Google Ads (Search, Display, Shopping, YouTube, Performance Max)</li><li>TikTok Ads</li><li>Pinterest Ads</li><li>Snapchat Ads</li><li>Conduct audience research, competitor analysis, and targeting strategy</li><li>Set up and manage remarketing and retargeting campaigns</li><li>Perform A/B testing on creatives, audiences, landing pages, and campaign structures</li><li>Optimise campaigns based on performance data</li><li>Scale profitable campaigns and reduce wasted ad spend</li></ul>Google Merchant Center &amp; Shopping Campaigns<ul><li>Set up and manage Google Merchant Center accounts</li><li>Upload, optimise, and maintain product feeds</li><li>Fix product disapprovals and feed issues</li><li>Create and optimise Google Shopping campaigns</li><li>Improve product visibility and conversion performance</li></ul>SEO Strategy &amp; Implementation<ul><li>Develop and execute SEO strategies to increase organic traffic and search rankings</li><li>Perform keyword research based on search volume, competition, and business goals</li><li>Optimise website pages including:</li><li>Meta titles</li><li>Meta descriptions</li><li>Headings</li><li>Content optimisation</li><li>Analyse competitors and identify SEO opportunities</li><li>Improve website performance for search engines</li><li>Monitor keyword rankings, traffic, and SEO performance</li><li>Work with developers to ensure proper technical SEO implementation</li></ul>Tracking, Analytics &amp; Tag Setup<ul><li>Set up and manage tracking using:</li><li>Google Analytics (GA4)</li><li>Google Tag Manager (GTM)</li><li>Meta Pixel and Conversion API</li><li>TikTok Pixel, Pinterest Tag, Snapchat Pixel</li><li>Configure conversion tracking manually and via CMS platforms (Shopify, WordPress, etc.)</li><li>Set up ecommerce tracking and event tracking</li><li>Ensure accurate tracking of all conversions and campaign performance</li></ul>Google My Business (GMB) Management &amp; Tracking<ul><li>Set up and optimise Google My Business tracking</li><li>Configure call, click, and conversion tracking</li><li>Monitor and improve local business visibility and performance</li></ul>Reporting &amp; Performance Monitoring<ul><li>Monitor campaigns and website performance daily</li><li>Prepare daily, weekly, and monthly performance reports</li><li>Analyse key metrics including:</li><li>ROAS</li><li>CPA</li><li>CPC</li><li>CTR</li><li>Conversion Rate</li><li>Organic traffic growth</li><li>Provide actionable insights and optimisation recommendations</li><li>Continuously improve advertising and SEO performance</li></ul>Required Skills &amp; QualificationsTechnical Skills<ul><li>Strong experience with Meta Ads Manager</li><li>Strong experience with Google Ads (Search, Shopping, Performance Max)</li><li>Experience with TikTok, Pinterest, and Snapchat Ads</li><li>Strong grip on Google Merchant Center</li><li>Strong grip on Google Analytics (GA4)</li><li>Strong grip on Google Tag Manager</li><li>Strong knowledge of SEO strategies and keyword research</li><li>Experience with conversion tracking setup (manual and CMS-based)</li></ul>Analytical &amp; Strategic Skills<ul><li>Ability to develop effective advertising strategies</li><li>Ability to develop effective SEO strategies</li><li>Strong understanding of audience targeting and behaviour</li><li>Strong campaign optimisation skills</li><li>Strong reporting and performance analysis skills</li></ul>Preferred Qualifications<ul><li>Experience with ecommerce businesses</li><li>Google Ads certification preferred</li><li>Meta Ads certification preferred</li></ul>What We Offer<ul><li>Salary: PKR 80,000 &ndash; 100,000 per month</li><li>Career growth opportunities</li><li>Professional work environment</li><li>Long-term position</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthJob Type: Full-timePay: Rs60,000.00 - Rs100,000.00 per monthExperience:<ul><li>Digital Marketing: 4 years (Preferred)</li></ul>Language:<ul><li>English (Preferred)</li></ul>Work Location: In person

Digital Marketing Expert

RAVISN PVT LTD

Job OverviewRavisn LTD is seeking a creative and results-driven Marketing Executive to lead our digital marketing initiatives. This role focuses on building vibrant social media communities, running high-performing paid ad campaigns, and crafting viral content strategies that drive brand growth.The ideal candidate has a deep understanding of social media trends, audience behavior, engagement strategies, and performance marketing to grow brands organically and via paid campaigns.Key ResponsibilitiesViral Content Creation<ul><li>Generate viral content ideas for Facebook, Instagram, TikTok, YouTube, and LinkedIn</li><li>Spot trends early and transform them into engaging content</li><li>Guide video editors, designers, and content creators</li><li>Ensure consistent output of high-engagement creative content</li></ul>Social Media &amp; Community Management<ul><li>Manage and grow all social media platforms</li><li>Build and engage active online communities</li><li>Monitor audience interactions and analyze behavior</li><li>Implement strategies to boost followers, engagement, and brand visibility</li></ul>Paid Advertising<ul><li>Plan, launch, and optimize Meta (Facebook/Instagram) and Google ad campaigns</li><li>Track key performance metrics: ROI, CPA, CTR, and conversions</li><li>Scale campaigns that deliver measurable results</li></ul>Content Strategy &amp; Branding<ul><li>Develop monthly content calendars</li><li>Create brand storytelling strategies that resonate with audiences</li><li>Maintain a consistent brand voice across all channels</li></ul>Team Leadership<ul><li>Lead the marketing team including designers, editors, and sales support staff</li><li>Coordinate with sales and operations teams</li><li>Set marketing KPIs and performance goals</li></ul>Required Skills &amp; Experience<ul><li>1&ndash;7 years of experience in digital or social media marketing</li><li>Proven experience creating viral content</li><li>Expertise in Meta Ads and Google Ads</li><li>Strong creative thinking and trend awareness</li><li>Team leadership and project management skills</li><li>Excellent communication and branding skills</li><li>Agency or performance marketing experience is a plus</li><li>Viral content portfolio or past campaign results highly desirable</li></ul>How to ApplySend your resume + portfolio (or past campaign results) to hr.ravisnltd@gmail.comJob DetailsLocation: Lahore, Pakistan Work Mode: Onsite Job Type: Full-time Working Hours: 11:00 AM &ndash; 7:00 PM, Monday to SaturdayJob Type: Full-timePay: Rs30,000.00 - Rs70,000.00 per monthApplication Question(s):<ul><li>What is your current compensation?</li><li>What are your salary expectations?</li><li>How soon can you join us?</li></ul>Work Location: In person

Marketing Executive – Social Media & Ads Campaign

Commco Holdings Private Limited

We are seeking a data-driven Performance Marketing Specialistwith expertise in local market campaigns, e-commerce, and paid advertising across Meta Ads (Facebook &amp; Instagram), Google Ads, Snapchat Ads, and TikTok Ads. The ideal candidate will have hands-on experience optimizing performance marketing campaigns to drive customer acquisition, engagement, and ROI in the local market.Duties &amp; Responsibilities● Publish, manage and optimize performance-driven paid campaigns across Meta Ads, Google Ads, Snapchat Ads, and TikTok Ads to meet business objectives (lead gen, sales, app installs, etc.).● Develop hyper-localized ad strategies tailored to the target market, ensuring cultural and linguistic relevance.● Manage budgets, bidding strategies, and A/B testing to maximize ROAS (Return on Ad Spend) and lower CAC (Customer Acquisition Cost).● Drive sales for e-commerce platforms through high-converting ad creatives and landing pages.● Support UGC and content execution workflows while collaborating with the creative team to develop and implement engaging ad content (static, video, carousel) that resonates with the local audience and campaign objectives.● Monitor KPIs (CTR, CPC, CPA, ROAS, CVR) and provide actionable insights for continuous improvement.● Use Google Analytics, Meta Business Suite, TikTok Pixel, and Snapchat Pixel to track performance and attribution.● Manage and maintain product listings across Shopify and other platforms, including updating pricing, product descriptions, creatives, and inventory details, while supporting basic store optimizations to ensure accuracy, consistency, and smooth day-to-day ecommerce operations.● Generate weekly/monthly reports with data-driven recommendations for scaling successful campaigns.● Execute day-to-day tasks by following defined checklists and SOPs, assisting in testing new campaigns, creatives, and audiences, and ensuring timely execution of all assigned tasks under the guidance of the Digital Marketing Manager.● Stay updated on local market trends, competitor strategies, and platform algorithm changes.● Identify new growth opportunities within emerging ad platforms or audience segments.Qualifications &amp; Experience● BBA or MBA in Marketing● 4+ years of hands-on experience in performance marketing, preferably in e-commerce or local market campaigns.Skills, Knowledge &amp; Competencies● Proven expertise in managing ads on Meta, Google Ads, Snapchat, and TikTok with a strong portfolio of successful campaigns.● Deep understanding of local consumer behavior, cultural nuances, and market trends.● Strong analytical skills with the ability to interpret data and optimize campaigns in real-time.● Excellent communication skills.Job Type: Full-timeApplication Question(s):<ul><li>How would you rate your expertise in digital marketing, specifically in running Meta Ads (Facebook, Instagram, etc.), on a scale of 1 (low) to 10(high)?</li><li>Which e-commerce brands have you worked for?</li><li>What has been your average ROAS?</li><li>Are you able to commute to Wapda Town, Lahore on a daily basis?</li></ul>Work Location: In person

Potato Logics

Job Title: Digital/ Performannce Marketer Job Type: Full Time Department: Media Buyer Timings: 9am-6pm Location: Johar Town, LahoreKey Responsibilities<ul><li>Plan, execute, and manage paid advertising campaigns across platforms such as Facebook, Instagram, Google Ads, YouTube, TikTok, and other digital channels.</li><li>Monitor campaign performance, analyze metrics, and optimize for key performance indicators</li><li>Conduct audience research, market analysis, and competitor benchmarking to improve campaign targeting and efficiency.</li><li>Collaborate with creative, content, and strategy teams to ensure ad creatives align with campaign objectives.</li><li>Negotiate media placements and manage budgets effectively to maximize returns.</li><li>Track, report, and analyze campaign results; provide actionable insights and recommendations to clients and internal teams.</li><li>Stay updated with digital marketing trends, platform updates, and best practices.</li><li>Ensure campaigns comply with platform policies and brand guidelines.</li></ul>Job Requirements<ul><li>1 years of experience as a Media Buyer, Digital Ads Specialist, or Performance Marketer (agency experience preferred).</li><li>Strong understanding of digital advertising platforms (Facebook Ads Manager, Google Ads, TikTok Ads, etc.).</li><li>Ability to analyze data, interpret metrics, and optimize campaigns for better performance.</li><li>Good communication skills for client coordination and reporting.</li><li>Proficiency in Microsoft Excel for reporting, budgeting, and data analysis.</li><li>Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.</li></ul>Apply at: hratpotato@gmail.com OR DM 0328-4179438Job Type: Full-timePay: Rs40,000.00 - Rs60,000.00 per monthWork Location: In person

Digital/ Performance Marketer

Explore 266+ Paid advertising specialist in Lahore this April. Find roles across top companies and apply now to boost your career.

266 paid advertising specialist jobs In Lahore

SEO Specialist

LinkedIn Specialist & Google Ads - Remote

Performance Marketing Specialist

Digital Marketing Expert

Marketing Executive – Social Media & Ads Campaign

Performance Marketing Specialist

Digital/ Performance Marketer