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digital marketing specialist Jobs in Lahore

digital marketing specialist

digital marketing manager

marketing executive

seo specialist

paid advertising specialist

Dbay Communications (pvt) Ltd

We are looking for a skilled and motivated Female Digital Marketing Specialist with hands-on experience in Meta Ads (Facebook &amp; Instagram) and Google Ads to join our team. The ideal candidate will be responsible for planning, creating, managing, and optimizing paid advertising campaigns to generate leads and maximize return on investment.If you are passionate about digital marketing and have a strong understanding of paid advertising platforms, we would love to hear from you.Key Responsibilities:<ul><li>Create, manage, and optimize Meta Ads (Facebook &amp; Instagram) campaigns</li><li>Plan and run Google Ads campaigns including Search, Display, and Remarketing</li><li>Conduct audience research and competitor analysis</li><li>Monitor campaign performance and adjust strategies to improve results</li><li>Manage ad budgets and ensure maximum ROI</li><li>Generate leads and conversions through targeted ad strategies</li><li>Prepare weekly and monthly performance reports</li><li>Test creatives, audiences, and strategies to improve campaign performance</li></ul>Requirements:<ul><li>Proven experience managing Meta Ads and Google Ads campaigns</li><li>Strong knowledge of campaign optimization and targeting</li><li>Ability to analyze campaign performance and make data-driven decisions</li><li>Experience with A/B testing and conversion tracking</li><li>Good understanding of digital marketing strategies</li><li>Strong communication and analytical skills</li><li>Ability to work independently and meet deadlines</li></ul>Preferred Qualifications:<ul><li>Experience with Google Analytics and Meta Business Manager</li><li>Basic knowledge of landing page optimization</li><li>Experience in lead generation campaigns</li></ul>Benefits:<ul><li>Competitive salary</li><li>Professional work environment</li><li>Opportunity to grow in the digital marketing field</li></ul>How to Apply: Interested candidates can send their resume at umeraslam.seo@gmail.comJob Type: Full-timePay: From Rs70,000.00 per month

Female Digital Marketing Specialist (Meta Ads & Google Ads)

Digital Otters

Company: Digital Otters Location: Lahore Job Type: Full-TimeJob OverviewWe are looking for a highly skilled and results-driven Performance Marketing Specialist to manage and optimize paid advertising campaigns for our clients across Facebook, Instagram, Google, YouTube, and TikTok. The ideal candidate is someone who understands performance marketing, lead generation, e-commerce ads, tracking, and analytics with the ability to deliver strong ROI for clients.Key Responsibilities<ul><li>Create, manage, and optimize Meta Ads (FB/IG), Google Ads, and TikTok Ads campaigns.</li><li>Develop targeting strategies, ad sets, custom audiences, and remarketing funnels.</li><li>Write compelling ad copy, select creatives, and run A/B tests.</li><li>Monitor daily ad performance, adjust budgets, and improve ROAS.</li><li>Create weekly and monthly performance reports for clients.</li><li>Conduct competitor analysis and market research for better targeting.</li><li>Set up Pixel, Conversion API (CAPI), UTM tracking, and event tracking.</li><li>Manage client communication related to campaign performance.</li><li>Optimize landing pages for better ad performance.</li><li>Stay updated with platform trends, policy changes, and best practices.</li></ul>Required Skills &amp; Experience<ul><li>2+ years experience running paid ads (Meta, Google, or TikTok).</li><li>Strong understanding of CPC, CPA, ROAS, CTR, CPM, and analytics dashboards.</li><li>Hands-on experience with Facebook Ads Manager and Google Ads.</li><li>Ability to create high-converting ad creatives (images, videos, captions).</li><li>Ability to manage multiple client accounts simultaneously.</li><li>Good communication and reporting skills.</li><li>Experience with Shopify, WordPress, Funnels, CRM is a plus.</li></ul>Preferred Qualifications<ul><li>Experience working in a marketing agency.</li><li>Knowledge of retargeting funnels, pixel events, and conversion tracking.</li><li>Ability to suggest creative angles and campaign strategies.</li><li>Strong understanding of Pakistan + UAE audiences (bonus for you!).</li></ul>Job Type: Full-timeWork Location: In person

Performance Marketing Specialist

WBM PVT LTD

About WBMWBM is a growing and innovative brand committed to delivering high-quality products and exceptional customer experiences. We are expanding our digital presence and seeking a results-oriented SEO &amp; Digital Marketing Specialist to strengthen our online visibility, increase traffic, and drive revenue growth.Position OverviewThe SEO &amp; Digital Marketing Specialist at WBM will be responsible for planning, executing, and optimizing digital marketing strategies to enhance brand awareness, generate qualified leads, and improve online sales performance. The ideal candidate is analytical, creative, and performance-driven.Key ResponsibilitiesSearch Engine Optimization (SEO)<ul><li>Conduct in-depth keyword research using tools such as SEMrush, Ahrefs, and Google Keyword Planner</li><li>Optimize website structure, product pages, and content for on-page SEO</li><li>Perform technical SEO audits and implement improvements</li><li>Develop and execute backlink acquisition strategies</li><li>Monitor performance using Google Analytics and Google Search Console</li><li>Improve organic rankings and search visibility</li></ul>Paid Advertising &amp; Campaign Management<ul><li>Plan, launch, and optimize PPC campaigns via Google Ads and Meta Ads Manager</li><li>Manage paid search, display, and retargeting campaigns</li><li>Monitor budgets, CPC, CPA, and ROAS</li><li>Conduct A/B testing for ads and landing pages</li></ul>Social Media &amp; Content Marketing<ul><li>Develop and manage social media strategies across major platforms</li><li>Coordinate content creation including blogs, product descriptions, and promotional campaigns</li><li>Work with designers and content creators to ensure brand consistency</li><li>Improve engagement and brand awareness</li></ul>Analytics &amp; Reporting<ul><li>Prepare weekly and monthly performance reports</li><li>Track KPIs including organic traffic, conversion rates, and campaign ROI</li><li>Identify growth opportunities and recommend optimization strategies</li></ul>Required Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field</li><li>2&ndash;4 years of hands-on experience in SEO &amp; Digital Marketing</li><li>Strong understanding of technical and on-page SEO</li><li>Experience managing PPC campaigns</li><li>Proficiency in analytics and reporting tools</li><li>Strong communication and analytical skills</li></ul>Preferred Skills<ul><li>Experience with e-commerce platforms (Shopify, WooCommerce, etc.)</li><li>Knowledge of conversion rate optimization (CRO)</li><li>Basic understanding of HTML/CSS</li><li>Google Ads Certification</li></ul>Key Performance Indicators (KPIs)<ul><li>Growth in organic traffic</li><li>Increase in keyword rankings</li><li>Lead generation and sales growth</li><li>Improved conversion rates</li><li>Positive ROAS on paid campaigns</li></ul>Job Type: Full-timePay: Rs45,000.00 - Rs50,000.00 per monthWork Location: In person

SEO & Digital Marketing

Devlinkx Technologies SMC - Private Limited

We are looking for a Digital Marketer who understands not only paid advertising and lead generation, but also branding as a core part of marketing strategy. You will work with our USA-based client portfolio, ensuring campaigns are performance-driven while staying consistent with each brand&rsquo;s voice, positioning, and visual identity.SEO responsibilities are handled separately.Key Responsibilities:<ul><li>Plan, execute, and optimize paid advertising campaigns for US clients</li><li>Manage Google Ads (Search, Display, Performance Max, YouTube)</li><li>Manage Meta Ads (Facebook &amp; Instagram)</li><li>Run LinkedIn Ads (primarily for B2B clients)</li><li>Manage TikTok Ads where relevant</li><li>Ensure all ad creatives and messaging align with brand guidelines</li><li>Contribute to brand positioning, messaging, and campaign concepts</li><li>Work with designers/content teams to maintain brand consistency</li><li>Monitor CPL, ROAS, engagement, and overall performance</li><li>Set up and manage conversion tracking (GA4, Google Tag Manager, pixels)</li><li>Optimize landing pages for conversions while maintaining brand integrity</li><li>Perform A/B testing on creatives, messaging, and audiences</li><li>Prepare weekly and monthly performance reports</li></ul>Platforms &amp; Tools We Use:<ul><li>Google Ads &amp; Google Analytics (GA4)</li><li>Meta Ads Manager (Facebook &amp; Instagram)</li><li>LinkedIn Campaign Manager</li><li>TikTok Ads Manager</li><li>Google Tag Manager</li><li>CRM tools (HubSpot, GoHighLevel, or similar)</li></ul>Requirements:<ul><li>Proven experience running paid marketing campaigns for the USA market</li><li>Strong understanding of branding, messaging, and customer perception</li><li>Ability to align performance marketing with long-term brand goals</li><li>Experience with lead generation and conversion tracking</li><li>Strong analytical and decision-making skills</li><li>Good English communication skills (written &amp; verbal)</li><li>Ability to work independently in a remote environment</li></ul>Nice to Have:<ul><li>Experience working with US agencies or international clients</li><li>Brand campaign or multi-channel campaign experience</li><li>Funnel strategy and customer journey knowledge</li><li>Experience marketing service-based or B2B businesses</li></ul>What We Offer:<ul><li>Remote work flexibility</li><li>Competitive pay based on experience</li><li>Long-term growth and learning opportunities</li><li>Exposure to multiple US industries and brands</li><li>Collaborative and performance-focused environment</li></ul>How to Apply: Apply with your updated resume. If available, please include examples of ad campaigns or branding-focused marketing work.Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

Digital Marketing Specialist

Winnors Remote Staff

Job Description: 
We are looking for a highly experienced Digital Marketing Expert with 10+ years of proven experience in website and mobile app marketing. The ideal candidate will have hands-on expertise in Google Ads, AdWords campaigns, app store optimization (ASO), and paid advertising across platforms. Background verification will be conducted to validate prior experience.
 
Responsibilities: 
<ul>
<li>Develop and execute digital marketing strategies for websites and mobile applications (iOS & Android).</li>
<li>Manage Google Ads, AdWords, and other paid campaigns to drive traffic, engagement, and conversions.</li>
<li>Plan and execute App Store Optimization (ASO) strategies for Apple App Store and Google Play Store.</li>
<li>Monitor, analyze, and report campaign performance using analytics tools; optimize for ROI (Return on Investment).</li>
<li>Stay updated with the latest digital marketing trends, tools, and best practices.</li>
</ul>
Requirements: 
<ul>
<li>Minimum 10 years of experience in digital marketing, with verifiable work history.</li>
<li>Experience of working with International Clients.</li>
<li>Strong expertise in Google Ads / AdWords, paid campaigns, and app marketing.</li>
<li>Experience with SEO, ASO, social media advertising, and analytics tools.</li>
<li>Proven track record of successful marketing campaigns with measurable results.</li>
<li>Strong communication, project management, and reporting skills.</li>
<li>Willingness to undergo background verification for prior experience.</li>
</ul>
Preferred Skills: 
<ul>
<li>Google Ads Certified and other relevant marketing certifications.</li>
<li>Experience in mobile app launches and growth marketing.</li>
<li>Ability to design data-driven campaigns for maximum ROI.</li>
</ul>
What we Offer: 
<ul>
<li>Competitive salary and benefits package.</li>
<li>Opportunity to work in a fast-paced and dynamic environment.</li>
<li>Be part of a growing and successful team.</li>
<li>Daily provision of lunch, fruits, tea, and coffee onsite.</li>
</ul>

Senior Digital Marketing Expert (Website & App Marketing)

Commco Holdings Private Limited

We are seeking a data-driven Performance Marketing Specialistwith expertise in local market campaigns, e-commerce, and paid advertising across Meta Ads (Facebook &amp; Instagram), Google Ads, Snapchat Ads, and TikTok Ads. The ideal candidate will have hands-on experience optimizing performance marketing campaigns to drive customer acquisition, engagement, and ROI in the local market.Duties &amp; Responsibilities● Publish, manage and optimize performance-driven paid campaigns across Meta Ads, Google Ads, Snapchat Ads, and TikTok Ads to meet business objectives (lead gen, sales, app installs, etc.).● Develop hyper-localized ad strategies tailored to the target market, ensuring cultural and linguistic relevance.● Manage budgets, bidding strategies, and A/B testing to maximize ROAS (Return on Ad Spend) and lower CAC (Customer Acquisition Cost).● Drive sales for e-commerce platforms through high-converting ad creatives and landing pages.● Support UGC and content execution workflows while collaborating with the creative team to develop and implement engaging ad content (static, video, carousel) that resonates with the local audience and campaign objectives.● Monitor KPIs (CTR, CPC, CPA, ROAS, CVR) and provide actionable insights for continuous improvement.● Use Google Analytics, Meta Business Suite, TikTok Pixel, and Snapchat Pixel to track performance and attribution.● Manage and maintain product listings across Shopify and other platforms, including updating pricing, product descriptions, creatives, and inventory details, while supporting basic store optimizations to ensure accuracy, consistency, and smooth day-to-day ecommerce operations.● Generate weekly/monthly reports with data-driven recommendations for scaling successful campaigns.● Execute day-to-day tasks by following defined checklists and SOPs, assisting in testing new campaigns, creatives, and audiences, and ensuring timely execution of all assigned tasks under the guidance of the Digital Marketing Manager.● Stay updated on local market trends, competitor strategies, and platform algorithm changes.● Identify new growth opportunities within emerging ad platforms or audience segments.Qualifications &amp; Experience● BBA or MBA in Marketing● 4+ years of hands-on experience in performance marketing, preferably in e-commerce or local market campaigns.Skills, Knowledge &amp; Competencies● Proven expertise in managing ads on Meta, Google Ads, Snapchat, and TikTok with a strong portfolio of successful campaigns.● Deep understanding of local consumer behavior, cultural nuances, and market trends.● Strong analytical skills with the ability to interpret data and optimize campaigns in real-time.● Excellent communication skills.Job Type: Full-timeApplication Question(s):<ul><li>How would you rate your expertise in digital marketing, specifically in running Meta Ads (Facebook, Instagram, etc.), on a scale of 1 (low) to 10(high)?</li><li>Which e-commerce brands have you worked for?</li><li>What has been your average ROAS?</li><li>Are you able to commute to Wapda Town, Lahore on a daily basis?</li></ul>Work Location: In person

Mohkaab Enterprise

Location: Lahore (On-site)Office Timing: 12:00 PM &ndash; 8:30 PMContract Type: Full-Time, PermanentSalary: Competitive (based on experience)Experience Required: Minimum 3+ yearsJob Description:We are seeking an experienced Amazon PPC Specialist to manage and optimize our Amazon advertising campaigns. The ideal candidate will have a strong understanding of Amazon's advertising platform and a proven track record of driving profitable growth through paid search. You will be responsible for creating, managing, and optimizing PPC campaigns to achieve our sales and ROI goals.Key Responsibilities:<ul><li>Develop, implement, and manage Amazon PPC campaigns across multiple accounts.</li><li>Conduct keyword research to identify high-performing, relevant search terms.</li><li>Monitor, analyze, and optimize campaigns to improve performance metrics such as CTR, CPC, and conversion rates.</li><li>Perform A/B testing on ad creatives and landing pages to optimize results.</li><li>Analyze campaign performance data to generate actionable insights and recommendations.</li><li>Manage budgets effectively to maximize return on ad spend (ROAS).</li><li>Keep up-to-date with Amazon&rsquo;s advertising policies, trends, and best practices.</li><li>Provide regular performance reports to the team, outlining successes, challenges, and areas for improvement.</li><li>Collaborate with the content and marketing teams to align ad strategies with broader marketing goals.</li></ul>Qualifications:<ul><li>Proven experience as an Amazon PPC Specialist or in a similar role.</li><li>Deep understanding of Amazon's advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.</li><li>Proficiency in keyword research tools and analytics platforms.</li><li>Strong analytical skills with the ability to interpret data and make data-driven decisions.</li><li>Experience with A/B testing and campaign optimization techniques.</li><li>Ability to manage multiple campaigns simultaneously and meet deadlines.</li><li>Strong communication skills and the ability to work collaboratively with a team.</li></ul>Preferred Qualifications:<ul><li>Experience with Amazon DSP and programmatic advertising.</li><li>Experience with SEO and understanding of how it integrates with PPC.</li></ul>What We Offer:<ul><li>Opportunity to work with a dynamic team in a fast-growing company.</li><li>Professional development opportunities and the chance to grow with the company.</li></ul>How to Apply:Interested candidates should send their resume, a cover letter detailing their experience with Amazon PPC, and examples of successful campaigns they have managed.Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Amazon PPC Specialist

Explore 322+ Paid advertising specialist in Lahore this March. Find roles across top companies and apply now to boost your career.

322 paid advertising specialist jobs In Lahore

Female Digital Marketing Specialist (Meta Ads & Google Ads)

Performance Marketing Specialist

SEO & Digital Marketing

Digital Marketing Specialist

Senior Digital Marketing Expert (Website & App Marketing)

Performance Marketing Specialist

Amazon PPC Specialist