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lead generation specialist

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paid advertising specialist

KHAKI SUPERIORS LTD.

Performance Marketing Specialist (Remote)About PlutovePlutove is a UK-based design and marketing agency focused on helping modern businesses grow through creative design, strategic marketing, and performance-driven digital solutions.We work with startups, local businesses, and eCommerce brands to build strong online identities and scalable marketing systems that generate real business results. Our approach combines creative thinking with data-backed decision making, ensuring that every campaign we run is designed not just to look good, but to perform.At Plutove, we specialise in:<ul><li>Brand identity and visual design</li><li>Social media strategy and content creation</li><li>Performance marketing and paid advertising</li><li>eCommerce growth and digital optimisation</li></ul>As a remote-first agency, we collaborate with talented professionals globally while maintaining UK standards of quality, communication, and professionalism. Our goal is to build a team of specialists who take ownership of their work, think strategically, and contribute to long-term client success.We are now expanding our performance marketing division and looking for a motivated Performance Marketing Specialist to grow with us.Role OverviewAs a Performance Marketing Specialist, you will be responsible for planning, executing, and scaling paid advertising campaigns across multiple platforms. Your focus will be customer acquisition, conversion optimisation, and long-term growth for our clients, particularly within the eCommerce space.The ideal candidate is analytical, proactive, and comfortable working independently while collaborating with a remote team.Key ResponsibilitiesYou will manage the complete lifecycle of paid marketing campaigns, from strategy development to optimisation and reporting. Your responsibilities will include:<ul><li>Planning and launching campaigns across Meta Ads, Google Ads, and TikTok Ads</li><li>Managing acquisition, retargeting, and retention strategies</li><li>Monitoring campaign performance and optimising for ROAS, CPA, and conversions</li><li>Conducting A/B testing across creatives, audiences, ad copy, and landing pages</li><li>Scaling winning campaigns while controlling ad spend efficiency</li><li>Setting up tracking systems including pixels, events, and conversion tracking</li><li>Analysing campaign data and translating insights into actionable strategies</li><li>Collaborating with designers and content teams by providing performance-based creative direction</li><li>Preparing performance reports with clear growth recommendations</li></ul>eCommerce ExperienceA strong understanding of eCommerce marketing is essential for this role. You should be comfortable working with online stores and performance funnels that drive direct sales.This includes experience with:<ul><li>Shopify or WooCommerce brands</li><li>Google Shopping and product feed optimisation</li><li>Dynamic remarketing campaigns</li><li>Improving customer journey from ad click to checkout</li></ul>RequirementsWe are looking for someone who combines hands-on advertising experience with strong analytical thinking.Candidates should have:<ul><li>Minimum 2 years experience in performance marketing</li><li>Proven experience managing profitable paid advertising campaigns</li><li>Strong knowledge of Meta Ads Manager, Google Ads, and TikTok Ads</li><li>Ability to analyse data and make independent optimisation decisions</li><li>Experience working remotely and managing deadlines independently</li><li>Strong communication and collaboration skills</li></ul>Remote Work ExpectationsThis is a fully remote role. Applicants must have:<ul><li>Reliable high-speed internet access</li><li>Personal laptop or desktop equipment</li><li>Ability to attend scheduled online meetings</li><li>Strong self-management and organisational skills</li></ul>Preferred (Bonus Skills)While not mandatory, the following experience will be highly valued:<ul><li>Agency experience managing multiple clients</li><li>Email or retention marketing platforms (Klaviyo, Mailchimp, etc.)</li><li>Landing page optimisation and funnel strategy</li><li>Experience scaling eCommerce brands through paid media</li></ul>CompensationWe offer a competitive package aligned with experience and performance:<ul><li>Salary: PKR 60,000 &ndash; 100,000 per month</li><li>Performance-Based Bonus: Additional incentives awarded based on campaign performance, growth results, and client success.</li></ul>What Success Looks LikeSuccess in this role means consistently improving campaign performance and helping clients achieve measurable revenue growth.You will be expected to:<ul><li>Deliver profitable campaigns</li><li>Improve conversion efficiency</li><li>Identify scaling opportunities</li><li>Contribute strategic ideas that drive agency growth</li></ul>Pay: Rs60,000.00 - Rs100,000.00 per hourWork Location: In person

Performance Marketer

Unisoftwares Pakistan

We are seeking a hands-on Paid Media Specialist to manage paid advertising across multiple restaurant brands. This role requires daily work inside Meta Ads Manager, building campaigns, testing creatives, optimizing budgets, and reporting on performance. Experience with Google Ads and other paid channels is a plus.Key Responsibilities<ul><li>Manage end-to-end paid media campaigns, primarily on Meta (Facebook &amp; Instagram)</li><li>Develop campaign structures, audience targeting, and budget allocation across multiple brands</li><li>Execute creative testing strategies and analyze performance data</li><li>Set up and manage tracking systems including Meta Pixel, Conversions API (CAPI), and UTM tracking</li><li>Monitor and report on key performance metrics including ROAS, CPA, and revenue attribution</li><li>Scale successful campaigns while maintaining performance</li><li>Manage Google Ads campaigns when required</li></ul>Requirements<ul><li>2&ndash;4 years of hands-on paid media experience, primarily with Meta Ads</li><li>Proven experience managing ad spend with measurable results</li><li>Strong understanding of Meta Ads structure (CBO vs ABO, audience segmentation, creative rotation)</li><li>Experience with Meta Pixel setup, CAPI, and attribution tracking</li><li>Ability to manage budgets across multiple brands simultaneously</li><li>Google Ads experience is a strong plus</li><li>Experience with TikTok Ads or other paid social platforms is a bonus</li><li>Experience working with hospitality, restaurant, or local business advertising is preferred but not required</li></ul>Job Details<ul><li>Salary: Up to USD 500</li><li>Shift Timing: 3:00 PM &ndash; 12:00 AM</li></ul>How to ApplyApply directly here or send your resume to hr@unisoftwares.com OR WhatsApp your CV to 0301 9069539Job Type: Full-timePay: Up to Rs275,000.00 per monthAbility to commute/relocate:<ul><li>Lahore Johar Town: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Application Question(s):<ul><li>How many years of hands-on experience do you have managing Meta (Facebook &amp; Instagram) Ads?</li><li>What is the highest monthly ad budget you have personally managed, and what key results did you achieve (e.g., ROAS, CPA, leads, or revenue)?</li></ul>Work Location: In person

PPC Expert

Prismatic Technologies Limited

Job Overview: We are looking for a highly driven Performance Marketer to plan, execute, and optimize data-driven digital marketing campaigns across multiple platforms. The ideal candidate will have strong analytical skills, hands-on experience with advertising tools, and the ability to scale campaigns to achieve measurable business growth.Key Responsibilities:1. Campaign Planning &amp; Execution<ul><li>Develop and implement performance marketing strategies across Google Ads, Meta Ads, TikTok, LinkedIn, and other paid channels.</li><li>Manage end-to-end campaign setup, targeting, budgeting, and optimization.</li><li>Create and execute A/B testing for ad creatives, landing pages, and audiences.</li></ul>2. Optimization &amp; Performance Management<ul><li>Monitor key performance metrics (CPC, CPA, ROAS, CTR, Conversions, etc.).</li><li>Continuously optimize campaigns to improve ROI and reduce acquisition costs.</li><li>Identify growth opportunities through data analysis and insights.</li></ul>3. Analytics &amp; Reporting<ul><li>Track and analyze campaign performance using tools like Google Analytics, GA4, Tag Manager, and platform dashboards.</li><li>Prepare weekly and monthly performance reports.</li><li>Recommend improvements based on data trends.</li></ul>4. Content &amp; Creative Collaboration<ul><li>Coordinate with the design and content teams for ad creatives, landing pages, and promotional materials.</li><li>Ensure messaging is consistent with brand guidelines.</li></ul>5. Budget Management<ul><li>Plan monthly budgets and allocate spending across marketing channels.</li><li>Maintain cost-control strategies and optimize spend efficiency.</li></ul>6. Market &amp; Competitor Research<ul><li>Stay updated on industry trends, new platform features, and competitors&rsquo; marketing strategies.</li><li>Implement new tools and strategies to enhance campaign performance.</li></ul>Skills &amp; Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or relevant field.</li><li>2&ndash;5+ years of experience in performance marketing or paid advertising.</li><li>Hands-on experience with Google Ads, Facebook/Instagram Ads, LinkedIn Campaign Manager, TikTok Ads, etc.</li><li>Strong knowledge of SEO, SEM, remarketing, funnel optimization, and attribution models.</li><li>Analytical mindset with proficiency in Google Analytics, Google Tag Manager, and Data Studio.</li><li>Strong communication, reporting, and problem-solving skills.</li><li>Ability to work in a fast-paced, target-driven environment.</li></ul>Preferred Qualifications (Optional):<ul><li>Certification in Google Ads, Meta Blueprint, or Analytics.</li><li>Experience with marketing automation tools (HubSpot, Mailchimp, etc.).</li><li>Knowledge of e-commerce performance strategies.</li><li>Experience with CRO (Conversion Rate Optimization).</li><li>Lead performance marketing strategy across all channels.</li><li>Manage large-scale campaigns with high monthly budgets.</li><li>Develop full-funnel strategies (awareness &rarr; acquisition &rarr; retention).</li><li>Build and optimize landing pages, funnels, and conversion paths.</li></ul>Benefits:<ul><li>Competitive salary with performance-based incentives.</li><li>Opportunities for professional growth and digital skill development.</li><li>Dynamic and collaborative work environment.</li></ul>#marketing #sales #ERP #SEO #digitalmarketing #lahore #jobsinlahore #DigitalMarketing #CRM #leadsgeneration #onsite #permanent #PerformanceMarketing #DigitalMarketingJobs #MarketingJobs #HiringNow #NowHiring #JobOpening #CareerOpportunity #MarketingCareers #JoinOurTeam #WeAreHiring #PerformanceMarketer #PPCJobs #GoogleAdsExpert #MetaAds #PaidMarketing #GrowthMarketing #MarketingRole #ApplyNow #JobAlertJob Type: Full-timeExperience:<ul><li>performance marketing or paid advertising: 2 years (Preferred)</li></ul>Work Location: In person

DIGITAL ERA PROFESSIONAL

DEP LLC is looking for a results-driven Digital Marketing Expert with strong expertise in Organic Marketing (including SEO &amp; Google Business Profile optimization) and Paid Advertising (Meta &amp; Google Ads). The ideal candidate will be responsible for driving high-quality leads, improving brand visibility, and optimizing marketing performance across multiple digital channels.Work Environment at DEP LLC<ul><li>Dinner provided by the company</li><li>Two daily breaks (1 hour + 30 minutes)</li><li>Gaming arena (PS4, Table Tennis, Chess, etc.)</li><li>Female staff drop service</li><li>Separate prayer area</li><li>Cafeteria &amp; team sitting spaces</li><li>Free bike parking &amp; on-site security</li><li>Friendly learning environment</li></ul>Key Responsibilities1. Organic Marketing (SEO, Social Growth &amp; GBP Optimization)<ul><li>Develop and execute organic growth strategies across social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube)</li><li>Plan and manage content calendars aligned with business goals</li><li>Perform SEO (On-page &amp; Off-page) including keyword research, backlinking, and technical improvements</li><li>Optimize Google Business Profile (GBP):</li><li>Profile setup and optimization (NAP consistency, categories, services)</li><li>Regular posting and updates</li><li>Review management and response strategy</li><li>Local SEO optimization for better map rankings</li><li>Improve engagement, reach, and follower growth organically</li><li>Monitor and report organic traffic, rankings, and local visibility</li></ul>2. Paid Advertising (Performance Marketing)<ul><li>Plan, launch, and manage Meta Ads (Facebook &amp; Instagram) and Google Ads (Search, Display, YouTube)</li><li>Optimize campaigns for lead generation, conversions, and ROI</li><li>Conduct A/B testing for creatives, copy, and targeting</li><li>Manage ad budgets efficiently and reduce cost per lead (CPL)</li><li>Track performance using analytics tools (Meta Business Manager, Google Analytics, etc.)</li><li>Continuously scale campaigns based on performance insights</li></ul>3. Lead Generation &amp; Funnel Optimization<ul><li>Build and optimize sales funnels and landing pages</li><li>Ensure high-quality lead generation aligned with business objectives</li><li>Collaborate with the sales team to improve conversion rates</li><li>Analyze customer journey and optimize funnel performance</li></ul>4. Analytics &amp; Reporting<ul><li>Prepare weekly and monthly performance reports</li><li>Track KPIs such as:</li><li>Cost per Lead (CPL)</li><li>Conversion Rate</li><li>ROI / ROAS</li><li>Local search visibility (GBP insights)</li><li>Provide data-driven recommendations for continuous improvement</li></ul>5. Collaboration &amp; Strategy<ul><li>Coordinate with content, design, and sales teams</li><li>Stay updated with latest digital marketing trends and platform updates</li><li>Propose innovative strategies to improve brand visibility and revenue growth</li></ul>Requirements<ul><li>2+ years of proven experience in Digital Marketing</li><li>Strong expertise in:</li><li>Meta Ads (Facebook/Instagram)</li><li>Google Ads (Search, Display, YouTube)</li><li>SEO (On-page &amp; Off-page)</li><li>Google Business Profile (GBP) optimization &amp; local SEO</li><li>Experience in lead generation campaigns</li><li>Strong analytical and problem-solving skills</li><li>Ability to manage multiple campaigns simultaneously</li><li>Excellent communication and reporting skills</li></ul>Preferred Qualifications<ul><li>Experience in agency environment</li><li>Familiarity with CRM tools and marketing automation</li><li>Experience with local business marketing and map ranking strategies</li></ul>What We Offer<ul><li>Competitive salary package</li><li>Performance-based incentives</li><li>Growth opportunities</li><li>4-day work week (as per company policy)</li><li>Professional and collaborative environment</li></ul>Job Types: Full-time, Contract Contract length: 12 monthsPay: Rs70,000.00 - Rs80,000.00 per monthApplication Question(s):<ul><li>Have you managed both organic and paid marketing together? Explain how you balanced both strategies.</li><li>If a campaign is spending but not generating leads, what are your first 3 actions?</li><li>How do you grow a new social media page organically from zero?</li><li>What steps do you take to optimize a GBP listing?</li><li>What do you think is more important: Traffic, Leads, Revenue. Explain why</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>digital marketing expert: 2 years (Required)</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Work Location: In person

4 Days/ Week | Digital Marketing Expert (Organic & Paid Media Specialist) | Night Shift

RAVISN PVT LTD

Job OverviewRavisn LTD is seeking a creative and results-driven Marketing Executive to lead our digital marketing initiatives. This role focuses on building vibrant social media communities, running high-performing paid ad campaigns, and crafting viral content strategies that drive brand growth.The ideal candidate has a deep understanding of social media trends, audience behavior, engagement strategies, and performance marketing to grow brands organically and via paid campaigns.Key ResponsibilitiesViral Content Creation<ul><li>Generate viral content ideas for Facebook, Instagram, TikTok, YouTube, and LinkedIn</li><li>Spot trends early and transform them into engaging content</li><li>Guide video editors, designers, and content creators</li><li>Ensure consistent output of high-engagement creative content</li></ul>Social Media &amp; Community Management<ul><li>Manage and grow all social media platforms</li><li>Build and engage active online communities</li><li>Monitor audience interactions and analyze behavior</li><li>Implement strategies to boost followers, engagement, and brand visibility</li></ul>Paid Advertising<ul><li>Plan, launch, and optimize Meta (Facebook/Instagram) and Google ad campaigns</li><li>Track key performance metrics: ROI, CPA, CTR, and conversions</li><li>Scale campaigns that deliver measurable results</li></ul>Content Strategy &amp; Branding<ul><li>Develop monthly content calendars</li><li>Create brand storytelling strategies that resonate with audiences</li><li>Maintain a consistent brand voice across all channels</li></ul>Team Leadership<ul><li>Lead the marketing team including designers, editors, and sales support staff</li><li>Coordinate with sales and operations teams</li><li>Set marketing KPIs and performance goals</li></ul>Required Skills &amp; Experience<ul><li>1&ndash;8 years of experience in digital or social media marketing</li><li>Proven experience creating viral content</li><li>Expertise in Meta Ads and Google Ads</li><li>Strong creative thinking and trend awareness</li><li>Team leadership and project management skills</li><li>Excellent communication and branding skills</li><li>Agency or performance marketing experience is a plus</li><li>Viral content portfolio or past campaign results highly desirable</li></ul>Job Details<ul><li>Location: Lakshmi chowk, Lahore (Onsite)</li><li>Working Days: Monday to Friday</li><li>Working Hours: 06:00 PM &ndash; 03:00 AM</li></ul>How to ApplyInterested candidates may apply by sending their resume or portfolio to hr.ravisnltd@gmail.com. You may also share your resume via WhatsApp at 0331-0007942.Job Type: Full-timePay: Rs30,000.00 - Rs80,000.00 per monthApplication Question(s):<ul><li>What is your current compensation?</li><li>What are your salary expectations?</li><li>How soon can you join us?</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Work Location: In person

Marketing Executive – Social Media & Ads Campaign

Mohkaab Enterprise

Location: Lahore (On-site)Office Timing: 11:30 AM &ndash; 8:00 PMContract Type: Full-Time, PermanentSalary: Competitive (based on experience)Experience Required: Minimum 3+ yearsWe are seeking an experienced Amazon PPC Specialist to manage and optimize our Amazon advertising campaigns. The ideal candidate will have a strong understanding of Amazon's advertising platform and a proven track record of driving profitable growth through paid search. You will be responsible for creating, managing, and optimizing PPC campaigns to achieve our sales and ROI goals.Key Responsibilities:<ul><li>Develop, implement, and manage Amazon PPC campaigns across multiple accounts.</li><li>Conduct keyword research to identify high-performing, relevant search terms.</li><li>Monitor, analyze, and optimize campaigns to improve performance metrics such as CTR, CPC, and conversion rates.</li><li>Perform A/B testing on ad creatives and landing pages to optimize results.</li><li>Analyze campaign performance data to generate actionable insights and recommendations.</li><li>Manage budgets effectively to maximize return on ad spend (ROAS).</li><li>Keep up-to-date with Amazon&rsquo;s advertising policies, trends, and best practices.</li><li>Provide regular performance reports to the team, outlining successes, challenges, and areas for improvement.</li><li>Collaborate with the content and marketing teams to align ad strategies with broader marketing goals.</li></ul>Qualifications:<ul><li>Proven experience as an Amazon PPC Specialist or in a similar role.</li><li>Deep understanding of Amazon's advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.</li><li>Proficiency in keyword research tools and analytics platforms.</li><li>Strong analytical skills with the ability to interpret data and make data-driven decisions.</li><li>Experience with A/B testing and campaign optimization techniques.</li><li>Ability to manage multiple campaigns simultaneously and meet deadlines.</li><li>Strong communication skills and the ability to work collaboratively with a team.</li></ul>Preferred Qualifications:<ul><li>Experience with Amazon DSP and programmatic advertising.</li><li>Experience with SEO and understanding of how it integrates with PPC.</li></ul>What We Offer:<ul><li>Opportunity to work with a dynamic team in a fast-growing company.</li><li>Professional development opportunities and the chance to grow with the company.</li></ul>How to Apply:Interested candidates should send their resume, a cover letter detailing their experience with Amazon PPC, and examples of successful campaigns they have managed.Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Amazon PPC Specialist

Simcoe IT

ob description:Job Title: Social Media Marketing SpecialistLocation: Islamabad (On-site)Job Type: Full-timeSalary: Up to PKR 170,000 per monthCompany OverviewJunk &amp; Demolition Pros is a U.S.-based junk removal, demolition, anddumpster rental company serving residential and commercial clientsacross Seattle, Washington, and surrounding areas. Known for efficiency,reliability, and top-tier service, the company is expanding its digitalmarketing division to strengthen its online presence and managemarketing initiatives for both internal brands and other U.S.-basedclients.Why Join UsWork directly with a U.S.-based company as a full-time, on-site employeein PakistanManage multi-platform campaigns for Junk &amp; Demolition Pros and otherU.S. clientsCollaborate with a Project Manager and creative team while owningexecution end-to-endBe part of a growing, performance-driven digital marketing divisionClear career growth path with exposure to international campaigns andtoolsRole OverviewWe are seeking an experienced, self-driven Social Media MarketingSpecialist who can independently plan, execute, and optimize both paidand organic social media campaigns across multiple platforms. This roleis ideal for a data-driven marketer who combines creativity withanalytical thinking to deliver measurable results and ROI.Key Responsibilities* Plan, create, and execute comprehensive social media marketing* strategies* Develop, launch, manage, and optimize paid advertising campaigns* Manage organic content calendars, daily posting, engagement, and* community management* Analyze performance metrics including reach, engagement, CTR,* conversions, and ROI* Prepare performance reports and provide data-driven optimization* insights* Coordinate with designers, content creators, and the Project Manager* Manage social media platforms and advertising budgets efficiently* Stay updated with platform algorithms, trends, and advertising tools* Identify new opportunities for audience growth, lead generation, and* engagement* Take full ownership of campaign performance and resultsPlatforms &amp; Tools* Facebook &amp; Instagram (Meta Business Suite &amp; Ads Manager)* YouTube &amp; YouTube Ads* LinkedIn &amp; LinkedIn Campaign ManagerTikTok* Reddit* Yelp* Google Analytics and social media insights dashboards*Required Qualifications &amp; Skills** Bachelor's degree in Marketing, Communications, or a related field* Minimum 3 years of proven experience in social media marketing* Strong hands-on experience with paid and organic campaigns* Excellent English communication and copywriting skills* Strong analytical and reporting skills* Solid understanding of targeting, retargeting, conversion tracking, and* ad optimization* Creative mindset with a strong eye for engaging content* Highly independent, proactive, and accountable* Experience with U.S.-based or service-industry brands is a plus*Compensation &amp; Benefits** Monthly salary: USD 400 &ndash; 600 (up to PKR 170,000, based on experience)* 12 paid leaves per year* Fuel allowance* Opportunity to work with international clients* Exposure to global best practices and advanced marketing tools* Supportive, collaborative, and growth-focused work environmentApplication Requirements (Mandatory)Applications without completing all steps will not be considered.CV with clickable portfolio/case study linksAnswer all screening questionsWatch the Loom video:https://www.loom.com/share/f12022129496414d801c51e449d0c4d3Submit a 5&ndash;7 minute video answering the questions mentioned in the LoomvideoWork LocationIslamabad (On-site)Applicants must be able to reliably commute or relocate before joining.Job Type: Full-timeWork Location: In personWork Location: In person

Social Media Marketing Specialist

Explore 526+ Paid advertising specialist in Lahore this May. Find roles across top companies and apply now to boost your career.

526 paid advertising specialist jobs In Lahore

Performance Marketer

PPC Expert

Performance Marketer

4 Days/ Week | Digital Marketing Expert (Organic & Paid Media Specialist) | Night Shift

Marketing Executive – Social Media & Ads Campaign

Amazon PPC Specialist

Social Media Marketing Specialist