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software engineer, performance marketing

performance marketing executive

Normod

<div>
 
 
 At Normod, we&rsquo;re redesigning how people discover, buy, and experience furniture 🏡
 
 
 
 
 
 
 
 Furniture is still one of the most traditional and offline-focused industries. Normod exists to change that. As one of Turkey&rsquo;s fastest-growing digitally native furniture brands, we use digital excellence, data, and customer experience as our core competitive advantages &mdash; not just to sell furniture, but to build a brand people genuinely love.
 
 
 
 
 
 
 
 Customization and experience sit at the heart of everything we do. From how customers discover us, to how they design their living spaces, to how their furniture is delivered and serviced, we believe digital can and should make it all better ✨
 
 
 
 
 
 
 
 We&rsquo;re now looking for a Performance Marketing Executive to help scale this vision through best-in-class acquisition and growth execution.
 
 
 
 
 
 
 
 What you&rsquo;ll do 🚀
 
 
 
 
 
 <ul>
 <li>
 
 Lead performance marketing efforts in a business where customer acquisition is a key growth engine
 
 </li>
 <li>
 
 Help transform a traditionally offline category by building digital-first, scalable acquisition systems
 
 </li>
 <li>
 
 Execute and optimize paid acquisition campaigns across Meta, Google, and additional performance channels
 
 </li>
 <li>
 
 Identify, test, and scale new digital acquisition channels with long-term growth potential
 
 </li>
 <li>
 
 Own day-to-day performance marketing operations including campaign launches, experimentation, and optimization
 
 </li>
 <li>
 
 Monitor performance, analyze results, and prepare regularreports to generate actionable insights
 
 </li>
 <li>
 
 Work closely with Growth, Design, and Content teams to elevate creative quality, storytelling, and performance
 
 </li>
 <li>
 
 Contribute to building sustainable growth systems aligned with Normod&rsquo;s vision of customization and exceptional customer experience
 
 </li>
 <li>
 
 Design and run structured tests (creative, audience, funnel, and channel-level) to drive scalable and sustainable growth
 
 </li>
 <li>
 
 Contribute to measurement discussions around attribution, incrementality, and channel effectiveness, in collaboration with Growth and Data teams
 
 </li>
 </ul>
 
 
 
 
 This role is part of growth team and reports directly to the Head of Growth.
 
 
 
 
 
 
 Who you are 👀
 
 
 
 
 
 <ul>
 <li>
 
 3&ndash;7 years of experience in performance marketing or digital marketing, preferably within e-commerce or retail
 
 </li>
 <li>
 
 Hands-on multi-year experience with Meta and Google Ads
 
 </li>
 <li>
 
 Hands-on ownership of 3M+ USD annual performance marketing budgets
 
 </li>
 <li>
 
 Strong analytical skills and confidence working with numbers, dashboards, and performance metrics
 
 </li>
 <li>
 
 Comfortable taking ownership and making independent, data-informed decisions in ambiguous environments
 
 </li>
 <li>
 
 Curious, detail-oriented, and motivated to continuously learn and improve
 
 </li>
 <li>
 
 Fluent in English
 
 </li>
 <li>
 
 People management experience is not required
 
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Why join Normod 💜
 
 
 
 
 
 
 
 Because you&rsquo;ll work on a brand that&rsquo;s not just growing, but redefining an entire category.
 
 
 
 
 
 
 
 At Normod, digital is not a support function; it&rsquo;s our core advantage. You&rsquo;ll help shape how people experience furniture in a way that feels personal, thoughtful, and seamless, powered by data and driven by purpose.
 
 
 
 
 
 
 
 Your work will directly influence how thousands of people discover, customize, and fall in love with their homes 🧡
 
 
 
 
 
 
 
 If you&rsquo;re excited to bring digital excellence into a traditionally offline industry, we&rsquo;d love to meet you.
 
 
</div>

Performance Marketing Executive

Rossmann Türkiye

<div>
 
 
 About the Role
 
 
 
 As part of our growing organizational structure, we are seeking an experienced
 
 Buying &amp; Marketing Director
 
 who will lead our buying, category management, and marketing operations. This role will play a key part in strengthening our brand value, enhancing our product portfolio, and supporting sustainable growth across all sales channels.
 
 
 
 
 
 
 Key Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in a relevant field,
 </li>
 <li>
 Minimum 15 years of experience in buying, category management, and marketing,
 </li>
 <li>
 Advanced command of English,
 </li>
 <li>
 Strong background in strategic buying, cost management, and supplier relationship management,
 </li>
 <li>
 Requirement for negotiation experience with large international FMCG manufacturers,
 </li>
 <li>
 Knowledge of Own Brand (Private Label/RB) product management and production processes,
 </li>
 <li>
 Preferably experienced in CRM and E-commerce operations.
 </li>
 </ul>
 
 
 
 
 
 Core Responsibilities
 
 
 
 
 
 
 
 Buying &amp; Category Management
 
 
 <ul>
 <li>
 Develop short- and long-term category strategies,
 </li>
 <li>
 Set sales targets, plan budgets &amp; drive profitability,
 </li>
 <li>
 Strengthening product and brand portfolio performance,
 </li>
 <li>
 Manage relationships with local &amp; international suppliers and manufacturers,
 </li>
 <li>
 Optimize buying processes and ensure cost control,
 </li>
 <li>
 Track market trends and drive innovation,
 </li>
 <li>
 Develop planogram strategies to improve customer experience,
 </li>
 <li>
 Provide regular commercial insights and updates as a member of the Executive Board.
 </li>
 </ul>
 
 
 
 
 
 Marketing Management
 
 
 <ul>
 <li>
 Develop marketing &amp; communication strategies,
 </li>
 <li>
 Lead E-commerce &amp; CRM strategy development,
 </li>
 <li>
 Oversee advertising, communication &amp; promotional activities,
 </li>
 <li>
 Plan integrated marketing efforts to boost brand awareness,
 </li>
 <li>
 Drive campaign and promotional strategies.
 </li>
 </ul>
 
 
 
 
 
 Rossmann Brands (RB) Management
 
 
 <ul>
 <li>
 Lead branding &amp; pricing strategies for RB products,
 </li>
 <li>
 Oversee local production processes,
 </li>
 <li>
 Manage sales, profitability &amp; availability KPIs,
 </li>
 <li>
 Ensure smooth execution of import operations.
 </li>
 </ul>
 
 
 
 
 
 Leadership
 
 
 <ul>
 <li>
 Build an efficient team structure &amp; ensure operational excellence,
 </li>
 <li>
 Align projects with company strategy,
 </li>
 <li>
 Manage buying &amp; marketing budgets,
 </li>
 <li>
 Motivate and engage the team in line with company values,
 </li>
 <li>
 Act as a key liaison between the Executive Board and the team,
 </li>
 <li>
 Oversee performance and development plans.
 </li>
 </ul>
</div>

Buying & Marketing Director

Barikat Grup

<div>
 
 Barikat is looking for an experienced
 
 Marketing Manager
 
 to lead and execute our end-to-end marketing activities. This role is based in &Idot;stanbul.
 
 
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business Administration or Industrial Engineering (preferred),
 </li>
 <li>
 Min. 10 years of professional brand/category management experience in marketing,
 </li>
 <li>
 Experience and personal interest in technology, B2B, or SaaS categories is an asset,
 </li>
 <li>
 Demonstrated team management experience,
 </li>
 <li>
 Strong command of 360&deg; marketing, covering both digital and traditional channels,
 </li>
 <li>
 Proven experience in corporate communications, PR, social responsibility projects, and event management,
 </li>
 <li>
 Background in account management, product management, and previous exposure to sales/business development rotations is considered a valuable asset,
 </li>
 <li>
 Strong analytical capability in campaign ROI measurement, budget management, and KPI analysis,
 </li>
 <li>
 Experience in agency management, project planning, and corporate communication processes,
 </li>
 <li>
 Excellent presentation skills, with strong command of executive-level reporting and communication.
 </li>
 </ul>
 
 
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 
 
 <ul>
 <li>
 Collaborate with senior management to define company marketing objectives and translate them into annual/quarterly plans,
 </li>
 <li>
 Lead and coordinate the marketing team&rsquo;s workflow; oversee execution quality, reporting, and alignment with departmental goals,
 </li>
 <li>
 Develop and implement marketing strategies for the company&rsquo;s products, services, and affiliated brands,
 </li>
 <li>
 Manage all digital marketing activities, including social media, paid advertising, budget control, and performance optimization,
 </li>
 <li>
 Plan and supervise all advertising campaigns across digital platforms, ensuring proper setup, launch, and periodic performance tracking,
 </li>
 <li>
 Analyze daily/weekly/monthly campaign reports and define data-driven improvement actions,
 </li>
 <li>
 Oversee the creation, updating, and governance of corporate identity materials, marketing assets, email campaigns, and landing page content,
 </li>
 <li>
 Lead corporate communications, PR initiatives, social responsibility projects, and event-related marketing workstreams,
 </li>
 <li>
 Manage MDF processes and monitor cybersecurity vendor budgets (quarterly/half-yearly/annual) to ensure marketing alignment and ROI,
 </li>
 <li>
 Collaborate with HR to develop and execute employer branding strategies, supporting company-wide initiatives.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 For detailed information on how your personal data is processed, you can review our "Candidate Information Note" at the following link:
 
 
 https://www.barikat.com.tr/kvkk-bilgilendirme
 
</div>

Marketing Manager

Wide and Wise

<div>We are looking for a Business Enablement Manager to join our partner company!
This role sits at the heart of the organisation &mdash; enabling the business owner to operate with clarity, focus, and speed. You will be the connective force across the leadership team, ensuring priorities land, communication flows, and day-to-day operations run smoothly in a growing, fast-moving environment.
You&rsquo;ll work closely with the business owner, leadership team, and multiple departments to turn strategy into action, remove operational friction, and create the structure that allows the business to scale without chaos.<h3 class="jobSectionHeader">
Key Responsibilities</h3>
Executive Support &amp; Coordination<ul>
<li>
Act as the owner&rsquo;s trusted partner, coordinating priorities, meetings, and cross-departmental workflows.</li>
<li>Translate strategic goals into clear actions, timelines, and accountability.</li>
<li>Maintain strong information flow across Finance, HR, Sales, Marketing, and Operations.</li>
<li>Drive follow-ups and ensure decisions turn into execution.</li>
<li>
</li></ul>Operational Enablement<ul>
<li>
Spot gaps, remove blockers, and bring structure to multi-team projects.</li>
<li>Help implement tools, dashboards, routines, and reporting that support scalable growth.</li>
<li>Ensure processes run efficiently across functions.</li>
</ul>
Financial &amp; Commercial Insight<ul>
<li>
Collaborate with Finance to keep the owner updated on performance, forecasts, and key metrics.</li>
<li>Track project/client profitability and flag risks early.</li>
<li>Support board packs, reviews, renewals, and commercial rhythms.</li>
</ul>
People &amp; Culture Support<ul>
<li>
Partner with HR and leaders to strengthen communication, alignment, and team engagement.</li>
<li>Support leadership briefings and internal updates.</li>
<li>
</li></ul>Marketing &amp; Brand Coordination<ul>
<li>
Coordinate marketing activities tied to the owner&rsquo;s personal brand and thought leadership.</li>
<li>Support events, PR opportunities, client communications, and presentations.</li>
</ul>
<h3 class="jobSectionHeader">Qualifications</h3><ul>
<li>Experience in senior business support, operations, or executive-level coordination roles.</li>
<li>Proven ability to work closely with founders/C-suite in fast-moving environments.</li>
<li>Strong commercial awareness, communication skills, and cross-functional coordination ability.</li>
<li>Proactive, emotionally intelligent, and comfortable engaging senior stakeholders.</li>
<li>Bonus: experience in scale-ups/SMEs, exposure to board reporting, and familiarity with CRM, PM, or automation tools.</li></ul><div> 
</div><h3 class="jobSectionHeader">
Who Will Succeed in This Role</h3><ul>
<li>Someone calm, structured, and commercially minded.</li>
<li>A trusted partner who ensures things get done &mdash; with discretion, follow-through, and ownership.</li>
<li>A relationship-builder who thrives on enabling leaders, reducing friction, and helping the business grow.</li></ul></div>

Business Enablement Manager

Kolektif House

<div>
 
 
 About Kolektif House
 
 
 
 
 
 
 Kolektif House is more than just a workspace; it&rsquo;s a vibrant community where creativity, collaboration, and innovation thrive. We are dedicated to redefining the traditional work environment by fostering a culture of openness, sustainability, and collective growth. Our spaces are designed to inspire, connect, and empower our diverse community of professionals, entrepreneurs, and creatives.
 
 
 
 
 
 
 About the Role
 
 
 
 
 
 
 We are now looking for a
 
 Senior Brand Marketing Manager
 
 who will play a key role in elevating the Kolektif House brand, shaping our marketing vision, and driving impactful campaigns that strengthen our presence across all touchpoints.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Lead the development and execution of the brand strategy in alignment with business goals and company vision.
 </li>
 <li>
 Strengthen and evolve the brand identity across digital, physical, and experiential channels.
 </li>
 <li>
 Develop long-term brand plans to support growth, customer engagement, and international expansion.
 </li>
 <li>
 Create innovative 360&deg; brand campaigns, ensuring strong storytelling and measurable impact.
 </li>
 <li>
 Oversee creative concepting, messaging frameworks, and visual direction with internal teams and external agencies.
 </li>
 <li>
 Manage content production for digital platforms, events, partnerships, and community programs.
 </li>
 <li>
 Own and manage the annual brand &amp; marketing calendar, integrating campaigns with product launches, events, and company-wide priorities.
 </li>
 <li>
 Ensure consistent execution of the brand playbook across all teams and channels.
 </li>
 <li>
 Collaborate with KoEvents, partnerships, and community teams to deliver brand-enhancing experiences.
 </li>
 <li>
 Develop strategic partnerships to expand brand visibility and create new opportunities for engagement.
 </li>
 <li>
 Support the social media strategy and ensure alignment with brand tone, visuals, and messaging.
 </li>
 <li>
 Oversee KPI-driven improvements across website, digital funnels, and content performance.
 </li>
 <li>
 Work closely with Product, Sales, Operations, and Expansion teams to ensure brand coherence across the entire customer journey.
 </li>
 <li>
 Partner with leadership on strategic presentations, brand guidelines, and executive communication materials.
 </li>
 <li>
 Track campaign performance, brand health metrics, and budget usage with a data-driven approach.
 </li>
 <li>
 Develop insights to continuously refine brand strategy and improve ROI.
 </li>
 </ul>
 
 
 
 
 
 Required Qualifications &amp; Competencies
 
 
 
 
 
 <ul>
 <li>
 Minimum
 
 8-10 years of experience
 
 in Brand Marketing, preferably in lifestyle or creative industries.
 </li>
 <li>
 Strong experience in
 
 brand strategy, integrated campaigns, and creative direction
 
 .
 </li>
 <li>
 Excellent storytelling skills with an eye for aesthetics and brand consistency.
 </li>
 <li>
 Ability to manage complex projects, stakeholders, and agencies in a fast-paced environment.
 </li>
 <li>
 Data-driven mindset with experience in brand performance measurement.
 </li>
 <li>
 Exceptional communication skills in English and Turkish.
 </li>
 <li>
 A proactive, collaborative, and creative mindset &mdash; someone who loves building things from scratch and elevating brand culture.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 
 
 
 <ul>
 <li>
 Opportunity to grow within a fast-scaling organization
 </li>
 <li>
 High ownership, exposure to strategic projects, and real business impact
 </li>
 <li>
 Performance-based bonus structure
 </li>
 <li>
 A collaborative, people-first culture where learning and growth are encouraged
 </li>
 </ul>
 
 
 
 
 
 Apply Now
 
 
 
 
 
 
 Ready to be a part of our expansion story? We&rsquo;d love to hear from you.
 
 
 
 
 
 
 Please submit your CV and a brief note on why you&rsquo;re excited to join Kolektif House.
 
 
 
 
 
 
 
 Let&rsquo;s co-grow! 🚀
 
 
 
 
</div>

Senior Brand Marketing Manager

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, Şişli, İstanbul, T&uuml;rkiye office.
Reports to: Senior Marketing Manager
The Role
This role requires a detail-oriented, creative senior marketing executive with the ability to design and deliver an end-to-end marketing campaign. The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be ready to take the first step towards management in either managing or mentoring more junior members of the team.
Job Responsibilities
To work with the senior marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver outbound marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Develop marketing budgets in line with plans and maintain budget trackers</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.)</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards daily to monitor performance</li><li>
Become part of a culture of testing and metrics-driven decision making in the team</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels</li><li>
Monitor and adjust campaign activity based on performance metrics</li><li>
Develop and deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites</li><li>
Manage and format any external files for import into the Informa database</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards</li><li>
Manage PR agency (internal or external) with input from the marketing manager and event manager /event director</li><li>
Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget</li></ul>
TEAM MANAGEMENT<ul><li>
Line manage or work with one or more marketing executives to execute campaigns according to the agreed plan</li><li>
Provide guidance, feedback and inspiration to line reports/assisting team</li><li>
Work with line reports &amp; marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI&rsquo;s, event and divisional strategy</li><li>
Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)</li><li>
 Reflect the high-performance culture of the marketing team</li><li>
Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team</li></ul> 

Qualifications 
<ul><li>
Analytical and questioning mindset</li><li>
Focussed on real-time performance and ROI</li><li>
Deadline and target-driven</li><li>
Ability to build effective relationships with partners and stakeholders</li><li>
Highly collaborative and tenacious team player</li><li>
Fast learner and committed to personal development and growth</li><li>
Takes pride and ownership of their work</li><li>
Adaptable and able to work in a pressurised environment</li><li>
Experience of using email marketing or marketing automation technology (Eloqua)</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software</li><li>
Database development and growth including segmentation / advanced targeting</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics)</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising)</li><li>
Excellent verbal and written communication skills in English and in Turkish</li><li>
Educated to degree level or equivalent</li><li>
Experience of managing social media channels, scheduling, listening and analysis</li><li>
Experience multivariate or AB testing practices</li><li>
Formal business/marketing higher education qualification</li><li>
Verbal and written communication skills</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Senior Marketing Executive

Smile Hair Clinic

<div>
 
 Open since
 
 2018
 
 , Smile Hair Clinic operates from a seven-story, stylishly designed, high-tech clinic building in Istanbul's financial district, staffed by over
 
 150
 
 trained staff. The quality and excellence of hair transplantation procedures are based on rigorous training procedures and the
 
 True&trade; Philosophy
 
 success criteria. Every Smile team member is a highly trained and proven expert.
 
 
 
 
 
 We are looking for an
 
 "SEO Executive"
 
 to join our growing team.
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 
 &bull; Graduated from relevant departments of universities
 
 
 &bull; At least 7 years of digital marketing and SEO experience, preferably focused on agencies and healthcare sectors
 
 
 &bull; Advanced knowledge of technical and content SEO
 
 
 &bull; Able to effectively use tools such as Google Analytics 4, Search Console, SEMrush, Ahrefs, Screaming Frog
 
 
 &bull; Familiar with CMS systems such as Wordpress, knowledgeable about HTML and technical SEO principles
 
 
 &bull; Able to make data-based decisions, think analytically
 
 
 &bull; Strong written and verbal communication skills in English (English content production/auditing experience is an advantage)
 
 
 &bull; Prone to teamwork, proactive and open to development
 
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 
 &bull; Creating and implementing short and long-term SEO strategies to increase organic traffic
 
 
 &bull; Conducting keyword analysis, competitor analysis, content gap analysis and SEO technical audits
 
 
 &bull; Improving the website's technical SEO infrastructure (page speed, mobile compatibility, indexing, etc.)
 
 
 &bull; Preparing SEO-compatible briefs for blog and page content, working in coordination with the content team and agencies
 
 
 &bull; Creating and implementing backlink strategies
 
 
 &bull; Preparing monthly and quarterly SEO performance reports (using tools such as Google Search Console, GA4, SEMrush, etc.)
 
 
 &bull; Working in coordination with agencies and guiding agencies when necessary
 
 
 &bull; Supporting patient acquisition processes with SEO contribution in the clinic-focused international health tourism competition
 
</div>

SEO Executive

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