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email marketing specialist Jobs in Karachi

email marketing specialist

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lead generation specialist

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performance marketing specialist

HR Ways

About the job Performance Marketing SpecialistAbout Company: Innovative tech company streamlining subcontracting in manufacturing through automation and centralization. &#65279; &#65279;About the Role:We are hiring a Performance Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for executing, managing, and optimizing paid media campaigns primarily on Google Ads under the guidance of our Senior PPC Lead based in the UK.This is an exciting opportunity for someone looking to deepen their expertise in PPC and expand into areas like email marketing, automation, and content-driven lead generation. &#65279; Key Responsibilities: &#65279; &#65279; PPC &amp; Paid Media:<ul><li>Build, manage, and optimize end-to-end Google Ads campaigns (Search, Display, Performance Max).</li><li>Implement and troubleshoot conversion tracking via Google Analytics 4 (GA4) and Google Tag Manager (GTM).</li><li>Conduct keyword research, competitor analysis, and adjust bids to improve performance.</li><li>Collaborate with the SEO team to align landing pages and website experience with campaign goals.</li></ul>&#65279;Landing Pages &amp; Conversion Rate Optimization (CRO):&#65279;<ul><li>Work with designers and developers to enhance landing page UX and improve conversion rates.</li><li>Run A/B tests on ad creatives, CTAs, and landing page elements to boost post-click performance.</li></ul>Analytics &amp; Reporting:<ul><li>Track key performance metrics (ROAS, CTR, CPA, etc.).</li><li>Create performance reports for senior management, ensuring data accuracy and actionable insights.</li><li>Identify and resolve discrepancies in campaign tracking and reporting.</li></ul>Growth Opportunities:<ul><li>Support email marketing campaigns and CRM workflows (e.g., Pardot).</li><li>Assist with basic SEO initiatives and B2B lead generation strategies.</li><li>Get involved in marketing automation projects across multiple channels.</li></ul>Required Qualifications:<ul><li>5-8 years of hands-on experience managing Google Ads campaigns.</li><li>Basic understanding of landing page UX and A/B testing principles.</li><li>Strong analytical skills and attention to detail.</li><li>Good in English (both written and verbal).</li></ul>Bonus / Nice to Have:<ul><li>Experience with CRM platforms (e.g., Salesforce, Pardot).</li><li>Familiarity with email marketing tools and workflows.</li><li>Exposure to SEO and content marketing strategies.</li></ul>OTHER DETAILS: &#65279;Experience: &#65279;5-8 years&#65279; &#65279;Location: Karachi &#65279;Work Mode: Onsite &#65279;Timings: 11AM - 8PM &#65279;Reporting To: Senior PPC Lead (UK)&#65279;&#65279;About HR Ways: &#65279;HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.Job Type: Full-timePay: Rs250,000.00 - Rs350,000.00 per monthWork Location: In person

Performance Marketing Specialist

Hiring Talent

We are looking for a highly motivated and data-driven Performance Marketing Specialist having 3 to 5 years of hands-on experience in managing paid media campaigns across various digital platforms.Job Type: Full-time, onsiteTimings: 1 pm to 9 pmKey Responsibilities:<ul><li>Plan, execute, and optimize performance marketing campaigns across platforms including Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, X (Twitter), and others.</li><li>Monitor, analyze, and report on campaign performance metrics (CPC, CTR, CPA, ROAS, etc.) and identify opportunities for improvement.</li><li>Conduct A/B testing on ad creatives, targeting, and landing pages to improve performance.</li><li>Collaborate with content, creative, and product teams to develop compelling campaign assets and landing pages.</li><li>Own daily budget pacing, bid strategy, and audience segmentation for optimal results.</li><li>Perform keyword research, audience targeting, and competitive analysis to inform strategy.</li><li>Generate performance reports and insights for internal stakeholders on a weekly/monthly basis.</li></ul>Requirements:<ul><li>3&ndash;5 years of proven experience in performance marketing or digital advertising.</li><li>Proficiency in ad platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic/display platforms.</li><li>Hands-on experience with Google Analytics, Google Tag Manager, and conversion tracking tools.</li><li>Strong analytical and Excel skills; experience with dashboards like Data Studio, Tableau, or similar is a plus.</li><li>In-depth knowledge of key metrics such as CTR, CPC, CPA, ROAS, LTV, etc.</li><li>Ability to manage and optimize large-scale digital ad budgets.</li><li>Understanding of customer funnels and CRO (conversion rate optimization) principles.</li><li>Bachelor's degree in Marketing, Business, Communications, or a related field.</li></ul>Interested candidates may apply along with your portfolio that highlights your performance marketing skills.Job Type: Full-timeApplication Question(s):<ul><li>Are you willing to work onsite in PECHS from 1 pm to 9 pm?</li></ul>Experience:<ul><li>performance marketing: 3 years (Preferred)</li></ul>Work Location: In person

Zia Dental Care & Aesthetics

Location: Karachi (On-site)Salary Package: PKR 120,000/- per monthExperience Required: Minimum 5 &ndash; 10 yearsAbout UsZia Dental Care &amp; Aesthetics (Karachi), Dr. Aimen Zia Dental Clinic (Dubai), and Al Badr Al Monir Social Media Marketing are expanding our digital marketing team.We are seeking a highly skilled Performance Marketer with strong expertise in Social Media Marketing (SMM) and Search Engine Marketing (SEM) to manage and grow our lead generation campaigns.Key ResponsibilitiesPlan, execute, and optimize Google Ads (Search, Display, YouTube, GMB), Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, etc.Develop and manage social media marketing strategies to build brand presence and generate qualified leads.Monitor budgets, analyze KPIs, and continuously optimize campaigns for maximum ROI.Drive lead conversion and ensure high-quality results for clinic campaigns.Collaborate with management to set monthly targets (minimum consultations/appointments).Stay up-to-date with digital trends, algorithms, and performance marketing strategies.Qualifications &amp; Skills Required5 &ndash; 10+ years proven experience in Performance Marketing, SMM &amp; SEM.Strong expertise in Google Ads &amp; Facebook Ads Manager.Excellent knowledge of digital platforms: Instagram, LinkedIn, TikTok, YouTube, Snapchat, GMB.Hands-on experience in lead generation campaigns &amp; conversion tracking.Analytical skills to measure performance and optimize results.Strong communication and reporting skills.Job DetailsWorking Hours: 12:00 PM &ndash; 10:00 PMDays: Monday &ndash; Saturday (Sunday off, Eid Holidays observed)Package: 120,000 PKR per monthLocation: Clifton Bath Island, KarachiHow to ApplyIf you are a results-driven Performance Marketer with the ability to scale campaigns and deliver measurable growth, we want to hear from you! Send your CV to umairaligulfam@gmail.com with the subject line: Performance Marketing Specialist &ndash; Application.Job Type: Full-timePay: Up to Rs120,000.00 per monthWork Location: In person

Performance Marketing Specialist (SMM & SEM Expert)

Viral Marketing solutions

Job Title: Meta Ads SpecialistLocation: Karachi / Full time Company: Viral marketing SolutionsAbout UsViral Marketing is a growing leader in marketing, committed to driving measurable business growth through innovative digital strategies. We are seeking a results-oriented Meta Ads Specialist with proven expertise in managing and scaling high-performance campaigns across Facebook and Instagram.Role OverviewAs our Meta Ads Specialist, you will be responsible for creating, optimizing, and scaling paid campaigns that generate qualified leads and sales. You will work closely with marketing and creative teams to ensure campaigns align with business goals, and deliver transparent performance reporting to senior management.Key Responsibilities<ul><li>Plan, launch, and manage Meta Ads campaigns with a focus on ROAS and lead generation.</li><li>Conduct audience research, segmentation, and lookalike modeling.</li><li>Optimize campaigns daily across targeting, bidding, and creatives to achieve KPIs.</li><li>Implement retargeting, funnel-based strategies, and conversion tracking.</li><li>Collaborate with design/copy teams to test and scale winning ad creatives.</li><li>Deliver weekly and monthly reports with actionable insights.</li><li>Stay updated on Meta algorithm changes, ad policies, and best practices.</li></ul>Performance KPIs<ul><li>Minimum ROAS target: 3x&ndash;5x (depending on campaign type).</li><li>Achieve Cost-per-Lead (CPL) within [insert acceptable range] AED/USD.</li><li>Scale ad spend from [X amount AED/USD] per month upwards profitably.</li><li>Consistent improvement in CTR% and Conversion Rate.</li></ul>Requirements<ul><li>5+ years of experience managing Meta Ads with significant budgets.</li><li>Demonstrated success in achieving ROAS/CPL goals.</li><li>Proficiency in Meta Ads Manager, Pixel setup, Events Manager, and reporting dashboards.</li><li>Strong analytical and A/B testing skills.</li><li>Excellent communication and stakeholder management skills.</li><li>Bonus: Experience with other platforms (Google Ads, TikTok Ads, LinkedIn Ads).</li></ul>Compensation &amp; Benefits<ul><li>Competitive salary with performance-based incentives.</li><li>Opportunities for career progression in a scaling company.</li><li>Flexible/remote working options.</li><li>Collaborative and data-driven work culture.</li></ul>Job Type: Full-timePay: Rs30,000.00 - Rs60,000.00 per monthExperience:<ul><li>Meta Ads: 5 years (Required)</li></ul>Work Location: In person

Meta Ads Specialist

Lisam

Job Title: Digital Marketing Specialist (Performance Marketing)Location: Shahrah-e-Faisal, Karachi Job Type: Full-time Work Schedule: 8:00 PM &ndash; 5:00 AM (Monday to Friday)Job Description: We are seeking an experienced and results-oriented Digital Marketing Specialist with 5&ndash;10 years of hands-on experience in paid lead generation campaigns across platforms such as Google, Meta, LinkedIn, and Bing. The ideal candidate will have a strong background in call center (inbound) paid marketing and a proven ability to create ROI-driven strategies.Responsibilities:<ul><li>Plan, execute, and optimize paid marketing campaigns across multiple platforms.</li><li>Develop and manage campaign budgets with a focus on maximizing ROI.</li><li>Generate high-quality leads for inbound call center operations.</li><li>Monitor campaign performance, analyze results, and provide actionable insights.</li><li>Stay updated with industry trends and platform best practices.</li></ul>Requirements:<ul><li>5&ndash;10 years of professional experience in digital marketing and paid lead generation.</li><li>Strong understanding of inbound call center paid marketing.</li><li>Proven expertise in budgeting and ROI-focused campaign execution.</li><li>Experience in the telecom industry will be considered an advantage.</li></ul>Job Benefits:<ul><li>Competitive salary package</li><li>Professional work environment</li><li>Opportunity to work on diverse projects</li></ul>Job Type: Full-timePay: Rs150,000.00 - Rs230,000.00 per monthWork Location: In person

Digital Marketing Manager

TrackPad

We are looking for a Digital Marketing Specialist with strong experience in Google Ads &amp; Meta Ads to join our team at our Gulshan-e-Jamal, Karachi office. The candidate should have solid digital marketing experience and proven ability to run and optimize ad campaigns effectively.&#10024; Responsibilities:<ul><li>Plan and execute paid campaigns on Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook &amp; Instagram).</li><li>Optimize campaigns for ROI through targeting, bidding, and A/B testing.</li><li>Monitor daily budgets, performance, and analytics.</li><li>Prepare detailed reports and suggest strategies for business growth.</li></ul>&#9989; Requirements:<ul><li>Good experience in digital marketing with proven success in Google Ads &amp; Meta Ads.</li><li>Knowledge of analytics tools (Google Analytics, GTM, Meta Pixel).</li><li>Ability to manage ad budgets and deliver results.</li><li>Strong creative and problem-solving skills.</li><li>Must be available on-site in Gulshan-e-Jamal, Karachi.</li></ul>Location: Gulshan-e-Jamal, Karachi (On-Site) Timings: 9 AM &ndash; 5 PM (Monday to Saturday) Salary: Market competitive (based on skills &amp; experience)Job Type: Full-timePay: Rs70,000.00 per monthWork Location: In person

Hiring: Digital Marketing Specialist (On-Site – Karachi)

Fayyaz Travels

About Us:Inncelerator is an online web development and digital marketing platform making it easy for entrepreneurs, startups, and SMEs to go digital.Job Description:We&rsquo;re looking for an experienced Performance Marketing &amp; CRM Specialist to lead paid campaigns, newsletters, and creative execution across multiple accounts. This is not an entry-level role &mdash; you&rsquo;ll be responsible for managing budgets, creating high-performing ads, and reporting directly on measurable ROI.The role covers paid search, paid social, CRM/newsletters, and creative design. You&rsquo;ll manage campaigns from start to finish, take ownership of results, and work closely with the wider marketing team to ensure alignment. Travel will be the main industry focus, alongside a mix of other accounts. We&rsquo;re looking for someone proactive, data-driven, and creative, who thrives on independence but can collaborate effectively within a team.key responsibilities:<ul><li>Plan, execute, and optimise PPC and paid social campaigns across Google, Meta, TikTok, and LinkedIn.</li><li>Take full ownership of campaign budgets: allocate spend, monitor pacing, reduce costs, and maximize ROI. Design and write ad creatives and copy across platforms. Lead CRM and newsletter activity via Mailchimp: content planning, automation, testing, and reporting.</li><li>Track, analyze, and report weekly on campaign performance with actionable insights. Set up and maintain conversion tracking, pixels, UTMs, and dashboards. Use data to identify audience insights, trends, and opportunities for improvement.</li><li>Collaborate with the wider marketing team to align campaigns with strategy. Support SEO initiatives and understand how paid and organic efforts complement one another. Proactively suggest and implement new processes, tools, or strategies.</li></ul>Qualifications:Experience: Proven, hands-on experience in performance marketingSkills: Proficiency in Google Ads Manager, Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), Google Search Console, Looker Studio, Google Sheets (advanced functions, reporting, budget tracking), Mailchimp (CRM &amp; newsletters). Strong copywriting and creative design skills, with hands-on ability in Canva, Figma, or Adobe. Strong analytical and reporting capabilities. Ability to manage multiple accounts across industries. Proactive, independent, and confident in making decisions.Communication: Excellent communication skills, both written and verbal, with the ability to convey complex data and insights clearly. Collaborative and comfortable working with a team on wider campaigns.Education: Bachelor&rsquo;s degree in Marketing, Business, or a related field. Relevant PPC certifications (e.g., Google Ads Certification) are highly desirable.Detail-Oriented: Strong attention to detail with a focus on accuracy and results.Nice to have:<ul><li>Agency background or experience with multiple clients.</li><li>Knowledge of automation workflows and customer journey mapping.</li></ul>Why join us?<ul><li>Own campaigns end-to-end &mdash; from strategy and budgets to creative and reporting.</li><li>Join a collaborative, growing team where your ideas will shape the way we work.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs120,000.00 per monthApplication Question(s):<ul><li>Are you happy to work on Singapore hours?</li><li>For this position, you'll need to supply your own equipment, including a laptop and a stable internet connection. Are you equipped with both?</li><li>How much is your expected salary?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>PPC and paid social campaigns.: 3 years (Preferred)</li></ul>Work Location: Remote

PPC Marketing Specialist

Explore 1955+ Performance marketing specialist in Karachi this September. Find roles across top companies and apply now to boost your career.

1955 performance marketing specialist jobs IN Karachi

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist (SMM & SEM Expert)

Meta Ads Specialist

Digital Marketing Manager

Hiring: Digital Marketing Specialist (On-Site – Karachi)

PPC Marketing Specialist