digital marketing manager Jobs in Karachi

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digital marketing specialist Jobs in Karachi

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performance marketing specialist

Artxpro Private Limited

Responsibilities:<ul><li>Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook &amp; Instagram), TikTok, and YouTube platforms.</li><li>Conduct keyword research, audience targeting, pixel/conversion tracking, and competitor analysis to improve campaign performance.</li><li>Develop compelling ad copies, creatives, and campaign structures aligned with client goals and brand tone.</li><li>Monitor daily performance, analyze data, and prepare weekly and monthly performance reports.</li><li>Optimize campaigns for CTR, CPC, CPA, ROAS, and conversions to ensure maximum ROI.</li><li>Stay updated with platform trends, algorithm changes, and best practices across all paid media channels.</li><li>Collaborate with creative, SEO, and content teams for integrated digital marketing campaigns.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in BBA, Marketing, or a related field.</li><li>1 to 1.5 years of hands-on experience running Google, Meta, TikTok, and YouTube Ads.</li><li>Google Ads Certification is a plus.</li><li>Strong understanding of Google Analytics, Meta Business Manager, Tag Manager, pixels, and conversion tracking.</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>Ability to manage multiple campaigns and clients simultaneously.</li></ul>To Apply: Interested candidates send their resume with the subject line &ldquo;performance Marketing Specialist&rdquo; to job@artxpro.com.Job Type: Full-timeWork Location: In person

Performance Marketing Specialist

Wild Technologie

Job TitlePerformance Marketing Specialist &mdash; AI &amp; Digital Launch CampaignsEmployment TypeFull-TimeLocationOn site- PECHSRole OverviewWe are seeking a strategic and execution-driven marketer to plan and launch campaigns for our AI and digital solutions. This role focuses on brand positioning, product launch strategy, and performance-driven marketing across global audiences.You will work closely with design, product, and leadership teams to create impactful campaigns that build awareness, generate leads, and support business growth.Key ResponsibilitiesCampaign Strategy &amp; Execution<ul><li>Plan and execute end-to-end marketing campaigns for AI and digital products</li><li>Develop launch strategies including positioning, messaging, and go-to-market plans</li><li>Coordinate cross-channel campaigns (social media, email, paid ads, content)</li></ul>Brand &amp; Market Positioning<ul><li>Translate technical AI offerings into clear, compelling value propositions</li><li>Define target audiences and customer journeys</li><li>Monitor competitors and industry trends in AI and digital services</li></ul>Digital Marketing Performance<ul><li>Manage campaign budgets and timelines</li><li>Track KPIs including reach, engagement, leads, and conversion rates</li><li>Optimize campaigns based on performance data</li></ul>Content &amp; Collaboration<ul><li>Work with graphic designers to produce campaign assets</li><li>Guide content themes for brand awareness and hiring initiatives</li><li>Support employer branding and talent attraction campaigns</li></ul>Required Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field</li><li>1-2 years experience in digital marketing or product marketing</li><li>Experience launching campaigns for tech, SaaS, AI, or digital services</li><li>Strong understanding of performance marketing and analytics</li><li>Excellent written and verbal communication skills</li><li>Ability to manage multiple campaigns simultaneously</li></ul>Preferred Qualifications<ul><li>Experience marketing AI-driven products or services</li><li>Familiarity with global markets (US and Australia preferred)</li><li>Knowledge of marketing automation tools and CRM systems</li><li>Data-driven mindset with creative problem-solving ability</li></ul>What We Offer<ul><li>Opportunity to work in a fast-growing AI-focused environment</li><li>Global exposure and collaborative remote culture</li><li>Creative ownership of campaigns</li><li>Career growth in emerging technology market</li></ul>Job Type: Full-timePay: From Rs80,000.00 per monthWork Location: In person

Performance Marketing Specialist (US or PK Region)

Usman Sons & Co

Job Summary We are seeking a dynamic and detail-oriented Google Ads Analytics Specialist to elevate our digital marketing efforts through expert management of paid advertising campaigns. In this role, you will harness the power of Google Ads and related tools to drive targeted traffic, optimize conversions, and maximize ROI across multiple platforms. Your expertise in performance marketing, web analytics, and media buying will be instrumental in shaping impactful strategies that deliver measurable results. Join us to lead innovative campaigns, analyze data-driven insights, and contribute to our growth in the competitive digital landscape.Responsibilities<ul><li>Develop, implement, and optimize Google Ads campaigns to meet specific marketing objectives across various channels including Search, Display, Shopping, and Video.</li><li>Conduct comprehensive keyword research using SEO tools and analytics platforms to identify high-performing keywords that enhance campaign effectiveness.</li><li>Manage PPC (Pay-Per-Click) campaigns on Google AdWords and Bing Ads, ensuring efficient budget allocation and bid strategies for maximum visibility.</li><li>Utilize Google Analytics and Google Tag Manager to track campaign performance, user behavior, and conversion metrics; generate actionable insights for continuous improvement.</li><li>Oversee social media advertising efforts on platforms such as Facebook Advertising and Twitter Ads, integrating them into broader media planning strategies.</li><li>Perform conversion optimization by analyzing web analytics data, refining landing pages, and adjusting targeting parameters for better engagement.</li><li>Coordinate media buying activities, including planning ad placements with DoubleClick and other ad management tools, to ensure seamless campaign execution.</li></ul>Qualifications<ul><li>Proven experience managing digital marketing campaigns with a focus on Google Ads and SEM (Search Engine Marketing).</li><li>Strong proficiency in web analytics tools such as Google Analytics, SEO tools, and Google Tag Manager.</li><li>Knowledge of social media management platforms including Facebook Advertising and Twitter Ads.</li><li>Familiarity with affiliate marketing strategies and E-commerce environments.</li><li>Ability to conduct detailed keyword research and implement effective SEO practices.</li><li>Experience with media planning, budgeting, and performance measurement across multiple digital channels.</li><li>Excellent analytical skills with a keen eye for data-driven decision making; ability to interpret complex reports for actionable insights.</li><li>Strong communication skills to collaborate effectively with cross-functional teams and stakeholders. Join us as a Google Ads Analytics Specialist to shape innovative digital campaigns that captivate audiences and drive measurable success!</li></ul>Job Type: Full-timePay: Rs380.00 - Rs416.00 per hourExpected hours: 48 per weekBenefits:<ul><li>Relocation assistance</li></ul>Work Location: In person

Google Ads Analytics Specialist

Eminent Tax

Location: Karachi (Onsite) Day / Flexible Shift Market Competitive SalaryEminent Tax is looking for a creative, strategic Digital Marketing Specialist to build and grow our online presence.We need someone who understands content, branding, performance marketing, and audience growth.Key Responsibilities:<ul><li>Create engaging posts, reels, and videos</li><li>Manage Google Business, Instagram, Facebook, LinkedIn, TikTok</li><li>Plan and execute digital marketing campaigns</li><li>Run Meta &amp; Google Ads</li><li>Optimize content for SEO</li><li>Track performance and report insights</li><li>Design creatives using Canva / Adobe tools</li><li>Respond to social media engagement</li></ul>Requirements:✔ Minimum 2 years of experience in digital marketing ✔ Strong understanding of SEO and paid ads ✔ Skilled in Canva, Adobe Suite, CapCut, etc. ✔ Excellent English communication skills ✔ Self-driven and creative mindsetPreferred: Bachelor&rsquo;s degree in Marketing / Digital MediaJob Type: Full-timePay: Rs50,000.00 - Rs80,000.00 per monthWork Location: In person

Content Creator / Digital Marketing Specialist

Has Impex

Company: Has ImpexLocation: Gulistan-e-Johar, KarachiJob Type: Full-Time, In-PersonJob Description:Has Impex is seeking a results-driven Performance Marketing Specialist to manage and optimize paid advertising campaigns across Google Ads, Meta (Facebook &amp; Instagram), TikTok, and YouTube. The ideal candidate is experienced, analytical, and passionate about driving measurable ROI. Only serious and experienced candidates should apply.Responsibilities:<ul><li>Plan, create, and optimize paid campaigns on Google Ads, Meta, TikTok, and YouTube.</li><li>Conduct keyword research, audience targeting, pixel/conversion tracking, and competitor analysis.</li><li>Develop ad copies, creatives, and campaign structures aligned with business goals.</li><li>Monitor daily performance, analyze metrics, and prepare weekly/monthly reports.</li><li>Optimize campaigns for CTR, CPC, CPA, ROAS, and conversions.</li><li>Stay updated on platform trends, algorithm changes, and best practices.</li><li>Collaborate with creative, SEO, and content teams for integrated campaigns.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in BBA, Marketing, or a related field.</li><li>1&ndash;1.5 years of hands-on experience managing Google, Meta, TikTok, and YouTube Ads.</li><li>Google Ads Certification is a plus.</li><li>Strong knowledge of Google Analytics, Meta Business Manager, Tag Manager, pixels, and conversion tracking.</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>Ability to manage multiple campaigns and clients simultaneously.</li><li>Experience in marketing leather jackets or fashion apparel brands is highly recommended and considered a strong plus.</li></ul>Note: Only serious candidates with relevant hands-on experience should apply.Pay: Rs50,000.00 - Rs80,000.00 per monthWork Location: In person

Google & Meta Ads Specialist

Mega Marketing Network

Meta Ads Expert (Performance Marketing)Company: Mega Marketing Network Job Type: Full-Time Location: Remote / Hybrid (Gulshan e Iqbal / DHA, Karachi)About Mega Marketing NetworkMega Marketing Network is a performance-driven digital marketing company focused on generating high-quality leads, customer acquisition, and scalable revenue growth for businesses across multiple industries.We are expanding our marketing team and looking for a highly skilled Meta Ads Expert who can plan, launch, and optimize high-converting Facebook &amp; Instagram advertising campaigns that generate measurable business results.This is not a beginner role. We are looking for someone who understands performance marketing, conversion optimization, and scaling profitable campaigns.Role OverviewAs a Meta Ads Expert, you will be responsible for planning, launching, managing, and scaling paid advertising campaigns on Facebook and Instagram.Your focus will be lead generation, customer acquisition, and ROI optimization using advanced campaign structures, audience targeting strategies, and data-driven optimization.Key ResponsibilitiesCampaign Strategy &amp; Execution<ul><li>Plan and launch Meta Ads campaigns for lead generation, sales, and brand growth</li><li>Develop advanced campaign structures (CBO, ABO, scaling strategies)</li><li>Build and manage full-funnel campaigns (Awareness &rarr; Consideration &rarr; Conversion)</li></ul>Audience &amp; Targeting<ul><li>Conduct detailed audience research</li><li>Build custom audiences, lookalike audiences, and retargeting campaigns</li><li>Test multiple audience segments to identify profitable targeting</li></ul>Creative Strategy<ul><li>Work with creative team to develop high-converting ad creatives</li><li>Test multiple ad formats (image, carousel, video, reels, lead forms)</li><li>Continuously improve ad performance through A/B testing</li></ul>Conversion Tracking<ul><li>Set up and manage Meta Pixel &amp; Conversion API</li><li>Track leads, conversions, and campaign performance accurately</li><li>Troubleshoot tracking issues</li></ul>Optimization &amp; Scaling<ul><li>Monitor key metrics (CPA, CPL, ROAS, CTR, Conversion Rate)</li><li>Optimize campaigns daily to improve performance</li><li>Scale winning campaigns while maintaining profitability</li></ul>Analytics &amp; Reporting<ul><li>Analyze campaign performance and provide actionable insights</li><li>Create clear performance reports and recommendations</li><li>Identify opportunities for growth and improvement</li></ul>Required Skills &amp; Experience<ul><li>Proven experience managing Meta Ads campaigns with real results</li><li>Strong understanding of lead generation and conversion-focused campaigns</li><li>Experience with Meta Ads Manager, Pixel, and Conversion API</li><li>Strong analytical and data-driven mindset</li><li>Experience with A/B testing and campaign optimization</li><li>Understanding of marketing funnels and customer journey</li><li>Ability to scale campaigns while maintaining ROI</li></ul>Preferred Experience<ul><li>Experience running ads for legal, real estate, coaching, e-commerce, or service businesses</li><li>Experience with CRM integrations and lead funnels</li><li>Experience with landing page optimization</li></ul>Key Performance Indicators (KPIs)Success in this role will be measured by:<ul><li>Cost Per Lead (CPL)</li><li>Conversion Rate</li><li>Return on Ad Spend (ROAS)</li><li>Lead Quality</li><li>Campaign scalability</li></ul>What We Offer<ul><li>Long-term opportunity with a growing marketing network</li><li>Performance-driven environment</li><li>Opportunity to manage large-scale advertising budgets</li><li>Work with a high-performance marketing team</li><li>Competitive compensation + performance incentives</li></ul>How to ApplyPlease include:<ul><li>Your Meta Ads experience</li><li>Examples of campaign results you have achieved</li><li>Industries you have worked with</li><li>Screenshots or case studies of campaign performance</li></ul>Only candidates with proven performance marketing experience will be considered. More details at: https://www.megamarketingnetwork.com/careersPay: Rs75,000.00 - Rs85,000.00 per monthApplication Question(s):<ul><li>How many years of experience do you have in meta ads and generating qualified leads from it?</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Meta Ads: 3 years (Required)</li></ul>Work Location: Hybrid remote in Karachi

Meta Ads Expert

Redox Fashion

Amazon Paid Ads Specialist (Mid-Level)Private Label Fashion Brand | US &amp; UK MarketplacesWe are an established private label men&rsquo;s and women&rsquo;s clothing brand selling on Amazon US and UK. We manufacture our own products, which gives us strong margins and full control over pricing and scaling strategy.We are looking for a mid-level Amazon Paid Ads Specialist who can manage and grow our PPC performance while keeping profitability under control.This role is ideal for someone who already has solid hands-on Amazon advertising experience and wants to take more ownership in scaling a brand.Your Responsibilities<ul><li>Manage and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns</li><li>Structure campaigns correctly for scaling and clean data tracking</li><li>Improve ACOS and TACOS while increasing total revenue</li><li>Launch and support new product advertising strategies</li><li>Conduct keyword research and competitor analysis</li><li>Reduce wasted spend and improve campaign efficiency</li><li>Monitor daily performance metrics and identify growth opportunities</li><li>Provide weekly performance updates with clear recommendations</li></ul>You will work directly with leadership and have input in scaling decisions.Required Experience<ul><li>3&ndash;5 years of hands-on Amazon PPC experience</li><li>Experience working with private label brands</li><li>Strong understanding of ACOS, TACOS, CVR, CTR, and contribution margin</li><li>Experience in Amazon US or UK marketplace</li><li>Comfortable analyzing data and making independent optimization decisions</li></ul>Experience in fashion or apparel is a plus, but not essential.What We&rsquo;re Looking For<ul><li>Performance-driven mindset</li><li>Strong analytical skills</li><li>Ability to scale campaigns, not just &ldquo;optimize keywords&rdquo;</li></ul>What We Offer<ul><li>Competitive base salary (based on experience)</li><li>Performance-based bonus linked to revenue and profit growth</li><li>Long-term growth opportunity within a scaling brand</li><li>Direct exposure to strategic decisions</li><li>Clear communication and accountability</li><li>Someone who thinks in profit, not just ad metrics</li></ul>Job Type: Full-timePay: Rs250,000.00 - Rs300,000.00 per monthApplication Question(s):<ul><li>What is the highest monthly Amazon ad spend you have personally managed?</li></ul>What was the revenue growth you achieved for your last brand?.Education:<ul><li>Intermediate (Preferred)</li></ul>Experience:<ul><li>Fashion or apparel category experience (Preferred): 2 years (Preferred)</li></ul>License/Certification:<ul><li>Amazon Advertising Certification (Preferred) (Preferred)</li></ul>Work Location: In person

Amazon PPC Manager

Explore 1219+ Performance marketing specialist in Karachi this March. Find roles across top companies and apply now to boost your career.