digital marketing specialist Jobs in Karachi

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performance marketing specialist

Softnology Systems (Pvt) Ltd

About the Role:We are looking for an experienced Performance Marketing Specialist to join our growing team. The ideal candidate will be responsible for planning, executing, and optimizing paid media campaigns across Google, Meta, and other digital platforms to drive measurable growth and ROI. This is an on-site evening shift role catering to international markets.&#11835;Key Responsibilities:<ul><li>Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other performance channels.</li></ul><ul><li>Conduct thorough keyword research, audience targeting, and budget allocation to achieve performance goals.</li></ul><ul><li>Analyze campaign performance daily and implement data-driven optimizations to maximize ROI.</li></ul><ul><li>Collaborate with design and content teams to create high-performing ad creatives and landing pages.</li></ul><ul><li>Manage remarketing and retargeting campaigns to enhance customer acquisition and retention.</li></ul><ul><li>Monitor analytics and track KPIs such as CTR, CPC, CPA, ROAS, and conversion rate.</li></ul><ul><li>Prepare detailed performance reports and share insights with the management team.</li></ul><ul><li>Stay updated with platform trends, algorithm changes, and best practices in performance marketing.</li></ul><ul><li>Ensure all campaigns align with brand guidelines and meet compliance requirements.</li></ul>&#11835;Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li></ul><ul><li>Minimum 5 years of hands-on experience in performance marketing (Google, Meta, and other major ad platforms).</li></ul><ul><li>Proven track record of managing large-scale campaigns with measurable results.</li></ul><ul><li>Strong analytical skills with experience in Google Analytics, Data Studio, and tracking tools (GA4, Tag Manager, etc.).</li></ul><ul><li>Advanced understanding of campaign setup, audience segmentation, and bidding strategies.</li></ul><ul><li>Excellent communication and reporting skills.</li></ul><ul><li>Ability to work independently in a fast-paced, results-oriented environment.</li></ul><ul><li>Availability to work the evening shift (6 PM &ndash; 3 AM).</li></ul>&#11835;Preferred Skills:<ul><li>Experience with eCommerce or lead generation campaigns.</li></ul><ul><li>Knowledge of SEO fundamentals and conversion rate optimization (CRO).</li></ul><ul><li>Familiarity with email marketing and automation tools.</li></ul><ul><li>Certification in Google Ads or Meta Blueprint (preferred but not mandatory).</li></ul>&#11835;What We Offer:<ul><li>Competitive salary based on experience.</li></ul><ul><li>Growth opportunities in a dynamic, data-driven environment.</li></ul><ul><li>Collaborative team culture and supportive management.</li></ul><ul><li>Exposure to international campaigns and clients.</li></ul>&#11835;Location: Shahra e Faisal, KarachiOn-Site(Evening Shift: 6:00 PM &ndash; 3:00 AM)Experience Required: Minimum 5 YearsDepartment: Digital MarketingJob Type: Full-timePay: Rs60,000.00 - Rs200,000.00 per monthWork Location: In person

Performance Marketing Specialist

ibex. Pakistan

<div>
 
 The Digital Marketing Specialist will lead the employer branding digital marketing strategy, manage paid media channels, website analytics, and coordinate with cross-functional and global teams to drive lead generation and enhance ibex&rsquo;s brand visibility.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Manage and optimize paid campaigns across META (Facebook/Instagram), Google, TikTok, and Snapchat.
 </li>
 <li>
 Lead Talent ibex website project management and performance tracking.
 </li>
 <li>
 Manage analytics, campaign ROI, and generate weekly/monthly performance reports.
 </li>
 <li>
 Oversee Google Workspace, credentials, and digital tools&rsquo; security.
 </li>
 <li>
 Collaboration key internal stakeholders for campaign alignment
 </li>
 <li>
 Analyze lead generation avenues and propose optimization strategies.
 </li>
 <li>
 Mentor junior team members and ensure smooth campaign execution.
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Digital Media, or related field.
 </li>
 <li>
 2-3 years of hands on experience in digital/performance marketing
 </li>
 <li>
 
 Hands on experience on Google Ads &amp; Meta is a must
 
 </li>
 <li>
 
 Proficiency in META Ads Manager, Google Ads, TikTok Ads, Snapchat Ads, and Google Analytics.
 
 </li>
 <li>
 Strong analytical, project management, and reporting skills.
 </li>
 <li>
 Excellent communication and stakeholder management abilities.
 </li>
 </ul>
</div>

Digital Marketing Specialist

Growth Legends

Job Overview:We are hiring a results-driven Google Ads / PPC Specialist with strong expertise in Search Engine Marketing (SEM), Performance Marketing, Lead Generation, and Conversion Optimization. The ideal candidate must have hands-on experience in Google Search, Display, YouTube Ads, Performance Max campaigns, and deep understanding of Google Analytics, GTM, and conversion tracking.Key Responsibilities<ul><li>Plan, build, and optimize Google Ads, YouTube Ads, Display &amp; Performance Max campaigns</li><li>Conduct keyword research, competitor analysis, and audience targeting</li><li>Create effective ad copy and landing page optimization strategies</li><li>Daily monitoring, CPC/CPM budget management &amp; ROI optimization</li><li>Evaluate performance metrics: CTR, CPC, ROAS, Conversion Rate</li><li>Perform A/B testing for ads, keywords &amp; landing pages</li><li>Setup &amp; track conversions using Google Analytics / Google Tag Manager</li><li>Prepare detailed performance PPC reports and insights</li></ul>Required Skills &amp; Experience<ul><li>Proven experience in Google Ads Management &amp; SEM campaigns</li><li>Strong knowledge of PPC marketing, Performance Funnels &amp; CRO</li><li>Hands-on experience with Google Ads, Google Analytics &amp; GTM</li><li>Strong data-driven mindset and analytical skills</li><li>Certification in Google Ads (preferred)</li></ul>Bonus Skills<ul><li>E-commerce campaign experience</li><li>Knowledge of Meta Ads / Facebook Ads</li><li>SEO understanding</li></ul>Salary &amp; Benefits<ul><li>Competitive salary (based on experience)</li><li>Performance bonuses</li><li>Skill development &amp; career growth opportunities</li><li>Collaborative and positive work environment</li></ul>Job Type: Full-timePay: Rs40,000.00 - Rs75,000.00 per monthWork Location: In person

Experienced Google Ads Specialist

Al-Siraat Group

Job Title: Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group (Real Estate)Company: Al-Siraat Group / Siraat Real Estate &amp; Builders Industry: Overseas Real Estate &amp; Property Development Location: DHA Karachi/Pakistan Job Type: Full-Time (On-site / Hybrid) Salary: Competitive, based on experienceAbout Al-Siraat GroupAl-Siraat Group is a rapidly growing real estate and property development company, known for its innovative approach to modern housing and commercial projects. We are expanding our digital presence and looking for a creative, data-driven professional to strengthen our marketing and content team.Position OverviewWe&rsquo;re hiring a Performance Marketing &amp; Video Content Specialist who can blend marketing strategy, digital advertising, and creative video storytelling. This role requires someone who can drive leads, conversions, and brand visibility through smart campaigns and engaging real-estate video content.Key ResponsibilitiesPerformance Marketing<ul><li>Plan, execute, and optimize paid campaigns on Meta Ads (Facebook/Instagram), Google Ads, YouTube, and TikTok.</li><li>Develop data-driven marketing strategies to generate qualified real-estate leads.</li><li>Track KPIs, prepare reports, and improve campaign performance using analytics tools.</li><li>Manage ad budgets efficiently to maximize ROI.</li><li>Work closely with the sales and creative team to align campaigns with property launches and promotions.</li></ul>Video &amp; Content Creation<ul><li>Produce, edit, and optimize videos and reels for property showcases, project highlights, and social media ads.</li><li>Create compelling visuals and short-form content to enhance audience engagement.</li><li>Manage shoots (on-site property visuals, client testimonials, project updates).</li><li>Maintain brand consistency and ensure all media content reflects Al-Siraat Group&rsquo;s identity.</li></ul>Requirements<ul><li>Minimum 2&ndash;3 years of experience in performance marketing or digital advertising (real estate experience preferred).</li><li>Proficiency in Meta Business Suite, Google Ads Manager, TikTok Ads Manager, and related tools.</li><li>Strong command of video editing software (Adobe Premiere Pro, Final Cut Pro, or CapCut Pro).</li><li>Solid understanding of digital analytics and campaign reporting.</li><li>Excellent communication and storytelling skills.</li><li>Creative mindset with attention to detail.</li></ul>Preferred Qualifications<ul><li>Experience working with real estate marketing campaigns.</li><li>Knowledge of SEO, A/B testing, and retargeting strategies.</li><li>Familiarity with Capcut, Canva, Premier Pro, or motion graphics.</li><li>Understanding of Pakistani property market and buyer behavior (plus point).</li></ul>What We Offer<ul><li>Competitive salary with performance-based bonuses.</li><li>Opportunity to work with an ambitious and fast-growing real estate brand.</li><li>Collaborative, creative, and supportive team environment.</li><li>Career growth opportunities and professional development.</li><li>Modern workplace environment with access to the latest tools.</li></ul>How to ApplySend your CV, portfolio, and 2&ndash;3 examples of your marketing campaigns or video work to: https://wa.me/923265534422 Please mention &ldquo;Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group&rdquo; in the subject line.Job Type: Full-timePay: Up to Rs75,000.00 per monthWork Location: In person

Performance Marketing & Video Content Specialist

iREX Software Solutions

Job Title: Digital Marketing Specialist (Meta &amp; Google Ads) Company: iREX Software Solutions Location: Remote Compensation: Pay per Client &ndash; PKR 5,000/- per clientAbout iREX Software SolutionsiREX Software Solutions is a leading digital agency providing Web Development, Mobile App Development, Digital Marketing, and A.I. Solutions. We work with clients to help them scale through smart, data-driven digital strategies.Position OverviewWe&rsquo;re looking for a Digital Marketing Specialist who can independently manage multiple client portfolios and run successful campaigns on Meta (Facebook &amp; Instagram) and Google Ads. The ideal candidate is creative, analytical, and results-driven, capable of turning ideas into measurable growth.Key Responsibilities<ul><li>Plan, launch, and optimize Meta and Google Ads campaigns for awareness, lead generation, and sales.</li><li>Create and manage sales funnels that convert leads into paying customers.</li><li>Collaborate with the design team and arrange creative assets (graphics, videos, ad copies, etc.).</li><li>Develop and execute campaigns to increase followers and engagement on Instagram &amp; Facebook.</li><li>Monitor ad performance, analyze KPIs, and deliver clear reports to management.</li><li>Suggest improvements and scaling strategies based on campaign data.</li></ul>Requirements<ul><li>Proven experience managing Meta Ads Manager and Google Ads campaigns.</li><li>Understanding of sales funnels, audience targeting, and A/B testing.</li><li>Ability to design or arrange ad creatives as per campaign goals.</li><li>Strong communication and analytical skills.</li><li>Ability to manage multiple clients simultaneously.</li></ul>Compensation<ul><li>Pay per Client: PKR 5,000/- per client managed successfully.</li><li>Opportunity for performance-based bonuses and long-term projects.</li></ul>How to Apply<ul><li>Apply through indeed.</li></ul>Job Types: Full-time, Part-timeApplication Question(s):<ul><li>Are you aware of that this is remote job and the compensation is PKR 5,000 per client? If you agree only then proceed to apply.</li></ul>Work Location: In person

The Plumtree Group Global

<div>
 
 Job Title: Meta Ads Specialist - (Service &amp; E-Commerce Focus)
 
 
 
 
 Nature: Onsite
 
 
 
 
 Location: Karachi - Shahre Faisal
 
 
 
 
 Job Type: Full-Time
 
 
 
 
 Experience Required: Minimum
 
 
 3
 
 
 Years
 
 
 
 
 Shift: Evening (0
 
 
 6
 
 
 :30 PM - 0
 
 
 2
 
 
 :30 AM)
 
 
 
 
 (06:30 PM - 12:00 AM) - For Females Only
 
 
 
 
 About the Role:
 
 
 
 We are seeking a highly skilled
 
 Meta Ads Specialist
 
 with proven experience in managing paid advertising campaigns for
 
 both service-based and e-commerce businesses
 
 . The ideal candidate will be adept at strategizing, executing, and optimizing Meta (Facebook and Instagram) ads to drive lead generation, sales, and brand awareness across various funnel stages. You&rsquo;ll work cross-functionally with creative, content, and analytics teams to deliver strong, measurable results.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Plan, launch, and optimize paid ad campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks
 </li>
 <li>
 Develop separate funnel strategies tailored to both service offerings and e-commerce products
 </li>
 <li>
 Manage and optimize ad spend to meet KPIs (CPL, ROAS, CPA, etc.) across various audience segments and campaign objectives
 </li>
 <li>
 Implement and manage tracking tools including Meta Pixel, Conversions API, and custom events for both service-based and e-commerce goals
 </li>
 <li>
 Create and test ad creatives and copy aligned with different customer journeys (lead generation for services vs. direct conversion for products)
 </li>
 <li>
 Conduct A/B and multivariate tests to optimize creatives, targeting, placements, and bidding strategies
 </li>
 <li>
 Analyze campaign data using Meta Ads Manager, Google Analytics, and third-party tools to generate insights and performance reports
 </li>
 <li>
 Collaborate with internal teams (design, content, CRO, dev) to improve landing pages and user flow
 </li>
 <li>
 Stay updated with Meta platform updates, privacy changes
 
 
 </li>
 </ul>
 
 Requirements:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or a related field
 </li>
 <li>
 Minimum 3 years of hands-on experience in managing Meta Ads for both service-based and e-commerce businesses
 </li>
 <li>
 Demonstrated ability to scale campaigns and optimize performance at various stages of the customer funnel
 </li>
 <li>
 Strong understanding of full-funnel marketing strategies, lead gen forms, remarketing, and dynamic product ads (DPA)
 </li>
 <li>
 Proficiency in Meta Ads Manager, Facebook Business Manager, Google Analytics, and other tracking tools
 </li>
 <li>
 Experience in setting up Meta Pixel and Conversions API for accurate event tracking
 </li>
 <li>
 Strong analytical skills with the ability to interpret data and make data-driven decisions
 </li>
 <li>
 Excellent communication and copywriting skills
 
 
 </li>
 </ul>
 
 Preferred Skills:
 
 
 
 <ul>
 <li>
 Prior experience working with software houses, SaaS products, or digital agencies
 </li>
 <li>
 Strong understanding of B2B lead generation funnels
 </li>
 <li>
 Experience managing high-budget ad campaigns in competitive markets
 </li>
 <li>
 Knowledge of programmatic advertising and advanced audience segmentation
 </li>
 <li>
 Certification in Meta Ads, Google Ads, HubSpot or GHL is a strong plus
 
 
 </li>
 </ul>
 
 What We Offer:
 
 
 
 <ul>
 <li>
 Market competitive compensation package
 </li>
 <li>
 A fun, entrepreneurial start-up environment
 </li>
 <li>
 Mentoring and coaching in an environment that provides support to help you succeed
 </li>
 <li>
 Paid leaves
 </li>
 <li>
 Health Insurance
 </li>
 <li>
 Employee perks
 </li>
 <li>
 A diverse and international team
 </li>
 <li>
 An entrepreneurial environment with room for growth
 </li>
 <li>
 Ongoing professional training and mentorship
 </li>
 <li>
 Career growth opportunities in a global, innovative company
 </li>
 <li>
 A collaborative and results-driven team culture
 
 
 </li>
 </ul>
 
 NOTE: Salary commensurate with experience.
 
 
 
 
 How to Apply:
 
 
 
 Apply directly through Job Post or send your resume and a short cover letter to saadali@plumtreegroup.net with the subject:
 
 Meta Ads Specialist.
 
 
 
 Powered by JazzHR
 
 
 kBL2gIxtpq
</div>

Meta Ads Specialist - (Service & E-Commerce Focus)

The Plum Tree Group

<div>
 
 Job Title: Meta Ads Specialist - (Service &amp; E-Commerce Focus)
 
 
 
 
 Nature: Onsite
 
 
 
 
 Location: Karachi - Shahre Faisal
 
 
 
 
 Job Type: Full-Time
 
 
 
 
 Experience Required: Minimum
 
 
 3
 
 
 Years
 
 
 
 
 Shift: Evening (0
 
 
 6
 
 
 :30 PM - 0
 
 
 2
 
 
 :30 AM)
 
 
 
 
 (06:30 PM - 12:00 AM) - For Females Only
 
 
 
 
 About The Role
 
 
 
 We are seeking a highly skilled
 
 Meta Ads Specialist
 
 with proven experience in managing paid advertising campaigns for
 
 both service-based and e-commerce businesses
 
 . The ideal candidate will be adept at strategizing, executing, and optimizing Meta (Facebook and Instagram) ads to drive lead generation, sales, and brand awareness across various funnel stages. You&rsquo;ll work cross-functionally with creative, content, and analytics teams to deliver strong, measurable results.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Plan, launch, and optimize paid ad campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks.
 </li>
 <li>
 Develop separate funnel strategies tailored to both service offerings and e-commerce products.
 </li>
 <li>
 Manage and optimize ad spend to meet KPIs (CPL, ROAS, CPA, etc.) across various audience segments and campaign objectives.
 </li>
 <li>
 Implement and manage tracking tools including Meta Pixel, Conversions API, and custom events for both service-based and e-commerce goals.
 </li>
 <li>
 Create and test ad creatives and copy aligned with different customer journeys (lead generation for services vs. direct conversion for products).
 </li>
 <li>
 Conduct A/B and multivariate tests to optimize creatives, targeting, placements, and bidding strategies.
 </li>
 <li>
 Analyze campaign data using Meta Ads Manager, Google Analytics, and third-party tools to generate insights and performance reports.
 </li>
 <li>
 Collaborate with internal teams (design, content, CRO, dev) to improve landing pages and user flow.
 </li>
 <li>
 Stay updated with Meta platform updates, privacy changes.
 
 
 </li>
 </ul>
 
 Requirements:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or a related field.
 </li>
 <li>
 Minimum 3 years of hands-on experience in managing Meta Ads for both service-based and e-commerce businesses.
 </li>
 <li>
 Demonstrated ability to scale campaigns and optimize performance at various stages of the customer funnel.
 </li>
 <li>
 Strong understanding of full-funnel marketing strategies, lead gen forms, remarketing, and dynamic product ads (DPA).
 </li>
 <li>
 Proficiency in Meta Ads Manager, Facebook Business Manager, Google Analytics, and other tracking tools.
 </li>
 <li>
 Experience in setting up Meta Pixel and Conversions API for accurate event tracking.
 </li>
 <li>
 Strong analytical skills with the ability to interpret data and make data-driven decisions.
 </li>
 <li>
 Excellent communication and copywriting skills.
 
 
 </li>
 </ul>
 
 Preferred Skills
 
 
 
 <ul>
 <li>
 Prior experience working with software houses, SaaS products, or digital agencies.
 </li>
 <li>
 Strong understanding of B2B lead generation funnels.
 </li>
 <li>
 Experience managing high-budget ad campaigns in competitive markets.
 </li>
 <li>
 Knowledge of programmatic advertising and advanced audience segmentation.
 </li>
 <li>
 Certification in Meta Ads, Google Ads, HubSpot or GHL is a strong plus.
 
 
 </li>
 </ul>
 
 What We Offer
 
 
 
 <ul>
 <li>
 Market competitive compensation package.
 </li>
 <li>
 A fun, entrepreneurial start-up environment.
 </li>
 <li>
 Mentoring and coaching in an environment that provides support to help you succeed.
 </li>
 <li>
 Paid leaves.
 </li>
 <li>
 Health Insurance.
 </li>
 <li>
 Employee perks.
 </li>
 <li>
 A diverse and international team.
 </li>
 <li>
 An entrepreneurial environment with room for growth.
 </li>
 <li>
 Ongoing professional training and mentorship.
 </li>
 <li>
 Career growth opportunities in a global, innovative company.
 </li>
 <li>
 A collaborative and results-driven team culture.
 
 
 </li>
 </ul>
 
 NOTE: Salary commensurate with experience.
 
 
 
 
 How To Apply
 
 
 
 Apply directly through Job Post or send your resume and a short cover letter to [email protected] with the subject:
 
 Meta Ads Specialist.
 
</div>

Explore 1931+ Performance marketing specialist in Karachi this November. Find roles across top companies and apply now to boost your career.

1931 performance marketing specialist jobs IN Karachi

Performance Marketing Specialist

Digital Marketing Specialist

Experienced Google Ads Specialist

Performance Marketing & Video Content Specialist

Digital Marketing Specialist

Meta Ads Specialist - (Service & E-Commerce Focus)

Meta Ads Specialist - (Service & E-Commerce Focus)