performance marketing specialist

Keach Liquidators

Job Title: Performance Marketing SpecialistLocation: johar block 13, karachiJob Type: Full-Time (onsite)job timings:8PM to 5AMJob Summary:We are looking for a data-driven and results-oriented Performance Marketing Specialist to manage and optimize digital marketing campaigns across multiple channels. The ideal candidate will be responsible for driving customer acquisition, improving ROI, and scaling paid marketing efforts through continuous analysis and experimentation.Key Responsibilities:* Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and other digital channels* Monitor campaign performance and analyze key metrics including CPC, CPA, CTR, ROAS, and conversion rates* Conduct A/B testing on ad creatives, landing pages, and audience segments to improve performance* Manage and allocate budgets effectively to maximize ROI* Perform keyword research and competitor analysis to identify growth opportunities* Collaborate with creative and content teams to develop high-performing ad creatives* Track and report campaign performance using tools like Google Analytics, Data Studio, and other marketing dashboards* Stay updated with the latest trends, tools, and best practices in digital marketing* Optimize conversion funnels and user journeys to improve lead generation and salesRequirements:* Bachelor&rsquo;s degree in Marketing, Business, or a related field* 2&ndash;4 years of experience in performance marketing or digital advertising* Hands-on experience with Google Ads, Facebook Ads Manager, and other paid platforms* Strong analytical skills with the ability to interpret data and make data-driven decisions* Experience with tracking tools such as Google Analytics, Google Tag Manager, etc.* Understanding of SEO, SEM, and conversion rate optimization (CRO)* Excellent communication and reporting skillsPreferred Skills:* Experience with e-commerce or lead generation campaigns* Familiarity with marketing automation tools* Basic knowledge of HTML, landing page builders, or CRM tools* Certification in Google Ads or Meta Blueprint is a plusJob Type: Full-timeWork Location: In person

Performance Marketing Specialist

Alibaba

<div><div>Basic Infomation<div><div><div>
Department:
Daraz</div><div>
Degree:
Bachelor</div><div>
Work Experience:
3 year</div></div></div></div><div>
Job Description<div>
Job Summary:
We are seeking a sharp, data-driven, and highly motivated Performance Marketing Specialist to drive our overseas user acquisition efforts. In this role, you will design, execute, and optimize paid campaigns across key digital channels including Meta, Google, TikTok, and RTA. You will collaborate closely with senior marketers, analytics experts, and cross-functional teams to enhance campaign efficiency, improve tracking quality, and fuel full-funnel growth.
This is an ideal opportunity for a passionate marketer who thrives in a dynamic, high-ownership environment and is eager to accelerate their career by working with cutting-edge automation and AI-driven workflows.
Job Responsibilities:
-Campaign Management: Execute and optimize always-on and promotional campaigns across Meta, Google, TikTok, and RTA to meet acquisition targets.
-Data-Driven Optimization: Monitor daily performance to identify inefficiencies, scale winning strategies, and minimize wasted spend.
-Experimentation: Lead A/B testing initiatives (creative, bidding, audience, placement) to validate hypotheses and build scalable playbooks.
-Reporting &amp; Insights: Prepare clear, structured reports summarizing key findings and actionable recommendations for the team.
-Cross-Functional Collaboration: Partner with Product, Design, Data, and Engineering teams to refine ad creatives, enhance tracking infrastructure, and streamline workflows.
-Market Intelligence: Stay ahead of industry trends, platform algorithm changes, and new advertising practices to keep our strategies competitive.
Innovation: Support special projects and explore new user acquisition channels and experimental growth tactics.</div></div><div>
Position Requirement<div>
Experience &amp; Qualifications:
-Experience: Minimum 3 years of hands-on experience in Performance Marketing, Paid Media, Growth Marketing, or User Acquisition.
-Channel Proficiency: Demonstrated familiarity with Meta, Google, TikTok, and RTA advertising platforms.
-Note: Experience specifically in App User Acquisition (UA) is a strong plus.
-Education: Bachelor's degree preferred, ideally in a quantitative field, Marketing, Business, or related discipline.
-Analytical Mindset: Strong ability to interpret campaign data, manage dashboards, and make decisions based on numbers rather than intuition.
-Language: Fluent English (Written and Verbal) is mandatory for reporting and cross-team collaboration.
-Operational Excellence: Proven ability to multitask, manage strict deadlines, and maintain high attention to detail in a fast-paced environment.
-Technical Skills: Exposure to SQL, BI tools (e.g., Tableau, Looker), or marketing attribution platforms.
-AI &amp; Automation: Familiarity with AI-driven optimization tools or automated bidding strategies.
-Domain Knowledge: Deep understanding of ad tech stacks, tracking pixels, SDKs, and attribution models.
-Creative Strategy: Experience working with design teams to produce high-performing ad creatives.</div></div></div>

Daraz PK-Performance Marketing Specialist-UPO

Expert BOS

Digital Marketing Specialist (Onsite &ndash; Full-Time | Night Shift)Location: Onsite Employment Type: Full-Time Shift: Night Shift (US Hours)Job OverviewWe are looking for a results-driven Digital Marketing Specialist to join our performance-focused team. The ideal candidate will have hands-on experience managing paid advertising campaigns across major social media platforms and working with US-based clients or similar international environments. This role requires close collaboration with the HR team to execute marketing strategies aligned with business objectives.Key Responsibilities<ul><li>Plan, execute, and optimize paid campaigns across Facebook, Instagram, TikTok, and other social media platforms</li><li>Manage the full campaign lifecycle, including targeting, budgeting, A/B testing, and performance optimization</li><li>Monitor campaign performance and implement data-driven improvements to maximize ROI</li><li>Coordinate with the HR team to align campaign execution with hiring and business goals</li><li>Manage multiple campaigns in a fast-paced, target-driven environment</li><li>Create compelling ad copy and campaign messaging aligned with brand objectives</li><li>Design basic marketing creatives and flyers when required (preferred skill)</li></ul>Qualifications<ul><li>Proven experience in digital marketing with a strong focus on paid social media campaigns</li><li>Experience working with US clients or international companies preferred</li><li>Proficiency in Facebook Ads Manager, Instagram Ads, TikTok Ads, and related tools</li><li>Strong understanding of campaign optimization, analytics, and performance metrics</li><li>Excellent communication and analytical skills</li><li>Strong organizational skills with the ability to meet tight deadlines</li><li>Immediate availability preferred</li></ul>Why Join Us<ul><li>Opportunity to work on US-based clients and international campaigns</li><li>Fast-paced, performance-oriented work environment</li><li>Competitive compensation package</li><li>Strong growth opportunities for high-performing individuals</li></ul>Job Type: Full-timeWork Location: In person

Digital Marketing Specialist

KNOATIV

<div>
 
 About The Role
 
 
 
 We're looking for a Digital Marketing Specialist to drive end-to-end digital marketing initiatives across ecommerce channels. This is an execution-focused role with strong ownership over performance marketing, organic growth, and funnel optimization.
 
 
 You'll work closely with Customer Relationship Management (CRM), Product, and Design teams to ensure marketing efforts are aligned with customer behavior, business goals, and overall growth strategy. This role is ideal for someone who understands how users move across the funnel and can optimize each stage through both paid and organic strategies.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Plan and execute digital marketing campaigns across paid and organic channels including Meta, Google, and social platforms.
 </li>
 <li>
 Drive qualified traffic through a mix of performance marketing, content, and organic growth initiatives.
 </li>
 <li>
 Manage and optimize campaigns based on Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall conversion performance.
 </li>
 <li>
 Develop and execute Search Engine Optimization (SEO) strategies to improve organic visibility and traffic.
 </li>
 <li>
 Manage content planning aligned with search intent, customer behavior, and ecommerce goals.
 </li>
 <li>
 Optimize website structure, on-page content, and keywords to improve search rankings.
 </li>
 <li>
 Design and execute retargeting strategies for website and application users.
 </li>
 <li>
 Identify drop-offs across the funnel and optimize user journeys from visit to purchase.
 </li>
 <li>
 Collaborate with Product and Design teams to improve landing pages, content, and campaign creatives.
 </li>
 <li>
 Work closely with Customer Relationship Management (CRM) teams to align messaging for customer engagement and repeat behavior.
 </li>
 <li>
 Track, analyze, and report campaign performance with clear insights and recommendations.
 </li>
 <li>
 Continuously test creatives, audiences, content formats, and channels to improve performance outcomes.
 
 
 
 </li>
 </ul>
 
 Success Metrics
 
 
 
 <ul>
 <li>
 Growth in qualified customer acquisition with optimized Customer Acquisition Cost (CAC).
 </li>
 <li>
 Strong Return on Ad Spend (ROAS) and measurable revenue contribution from marketing activities.
 </li>
 <li>
 Improvement in conversion rates across campaigns and digital journeys.
 </li>
 <li>
 Increase in organic traffic driven through Search Engine Optimization (SEO).
 </li>
 <li>
 Reduced funnel drop-offs and improved user progression from visit to purchase.
 </li>
 <li>
 Alignment with Customer Relationship Management (CRM) efforts to support repeat customer growth.
 
 
 
 </li>
 </ul>
 
 What We're Looking For
 
 
 
 <ul>
 <li>
 2&ndash;4 years of experience in Digital Marketing with exposure to both performance marketing and organic growth.
 </li>
 <li>
 Strong hands-on experience with Meta Ads and Google Ads platforms.
 </li>
 <li>
 Solid understanding of Search Engine Optimization (SEO) including on-page optimization and content strategy.
 </li>
 <li>
 Experience managing organic channels such as social media, content, or search-driven initiatives.
 </li>
 <li>
 Clear understanding of ecommerce funnels including customer acquisition, conversion, and retention alignment.
 </li>
 <li>
 Ability to work with data and translate insights into actionable improvements.
 </li>
 <li>
 Experience managing budgets with a focus on return on investment (ROI) and efficiency.
 </li>
 <li>
 Strong ownership mindset with the ability to execute independently.
 </li>
 <li>
 Comfortable coordinating across Product, Customer Relationship Management (CRM), and Design teams.
 </li>
 <li>
 Exposure to supermarket or high-frequency ecommerce environments is a plus.
 
 </li>
 </ul>
</div>

Digital Marketing Specialist (eCommerce)

Lucerna Tech

passionate about innovation and with Performance Marketing Executive - SocialPieLocation: Karachi (On-site)About SocialPie:At SocialPie, we're committed to innovating in Artificial Intelligence, Ad Tech, and Business Automation. Our mission is to empower businesses to excel in the digital landscape with cutting-edge solutions that enhance customer engagement and drive growth. We focus on developing technologies that provide data-driven insights, optimize conversion rates, and propel businesses to success. Our AI-First approach harnesses AI's potential to transform brand-customer interactions, from gathering insights to strategic actions. We collaborate with diverse industries to refine our technology-based solutions. Our goal is to redefine how businesses build lasting customer connections by leveraging the power of AI.About Position:SocialPie Technologies is looking for a visionary Performance Marketing Specialist to join our team. We need someone passionate about innovation and with a deep understanding of digital marketing trends and strategies.Responsibilities:<ul><li>Oversee the planning, execution, and optimization of digital marketing campaigns for clients, acting as the primary point of contact for high-profile clients.</li><li>Develop and implement comprehensive Performance marketing strategies aligned with client objectives and industry trends.</li><li>Direct the execution of various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.</li><li>Utilize analytics tools to measure, analyze, and report on the performance of Performance marketing campaigns, providing regular updates and insights to clients.</li><li>Collaborate with internal teams, including sales, product development, and creative, to align digital marketing efforts with overall business objectives.</li><li>Build and maintain strong relationships with clients, ensuring satisfaction and identifying opportunities for network expansions.</li></ul>Requirements:<ul><li>Proven experience in Performance marketing, with a focus on managing client projects and team leadership.</li><li>Bachelor&rsquo;s degree in Marketing, Business, Digital Media, or a related field.</li><li>Proficiency and in depth knowledge of various digital marketing channels and strategies, especially in Ad Tech and AI in platforms mainly in Google Ads, Social media ads (Facebook Ads, Instagram Advertising, Pinterest Ads, Twitter Ads) Google Analytics, and others.</li><li>Excellent communication and client-facing skills, with the ability to collaborate effectively with internal teams and clients.</li><li>Ability to create compelling content and campaigns, and to develop innovative strategies that drive results.</li><li>Demonstrated ability to drive results, meet or exceed KPIs, and adapt to evolving market trends.</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Performance Marketing: 2 years (Required)</li></ul>Work Location: In person

Performance Marketing Executive

The Perfect Stitches LLC

We&rsquo;re looking for a results-driven Marketing Specialist with strong experience in Meta Ads (Facebook &amp; Instagram) &mdash; specifically in the custom patches / apparel niche.Location: Federal B Area Block 8, Karachi Type: Full-time Timings: 9 PM to 2 AMResponsibilities:<ul><li>Plan, launch, and optimize Meta ad campaigns</li><li>Generate high-quality leads (B2B)</li><li>Scale winning campaigns with strong ROAS</li><li>Create and test ad creatives &amp; copy</li><li>Track performance and improve conversion rates</li></ul>Requirements:<ul><li>Proven experience running Meta Ads for patches, apparel, or similar niche</li><li>Strong understanding of targeting (especially USA market)</li><li>Experience with lead generation &amp; conversion campaigns</li><li>Ability to analyze data and scale profitable campaigns</li></ul>What We Offer:<ul><li>Competitive salary + performance bonuses</li><li>Growth opportunity in a fast-scaling business</li><li>Long-term role for the right candidate</li></ul>Apply now or DM with your portfolio / past results.Work Location: In person

Meta Ads Expert (On-Site – Federal B Area)

Nexus Media

Key Responsibilities<ul><li>Develop and implement performance marketing strategies to drive customer acquisition and retention</li><li>Optimize digital advertising campaigns to maximize ROI and achieve KPIs</li><li>Analyze campaign performance data to identify areas for improvement and implement solutions</li><li>Collaborate with the marketing and creative teams to develop compelling and effective marketing materials</li><li>Stay updated on industry trends and best practices to ensure the company remains at the forefront of performance marketing</li></ul>Requirement<ul><li>Atleast 1.5 Year of Experience &ndash; either brand side or agency side.</li><li>Proficiency in META Ads</li><li>Experience in data analysis and reporting.</li><li>Creative and experimentation mindset.</li><li>Understanding of tools such as Google Analytics, Chatgpt etc.</li></ul>Location: Gulshan-e-iqbal, KarachiJob Type: Full-timePay: Rs50,000.00 - Rs80,000.00 per monthExperience:<ul><li>Performance Marketing: 1 year (Preferred)</li></ul>Work Location: In person

Meta Ads Specialist

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