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performance marketing specialist

Curefit

<div>
 
 
 About Us:
 
 Cult.fit is India&rsquo;s leading fitness and wellness platform with 700+ fitness centers, a fast-growing fitness products vertical, and a vibrant digital ecosystem. From workouts and mental well-being to apparel, equipment, and accessories, we&rsquo;re building a category-defining ecosystem that helps people live healthier, more active lives. Job Summary: We are looking for a data-driven Performance Marketing Specialist to scale our digital acquisition engine across Google, Meta, and other performance channels. The ideal candidate has hands-on experience managing high-volume monthly budgets, optimizing lead funnels, and collaborating with cross-functional teams in a B2B environment.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 1. Performance Marketing &amp; Paid Campaign Management
 
 
 
 ● Plan, execute, and optimize campaigns across Google Ads &amp; Meta Ads with a combined budget of ₹15&ndash;20 Lakhs per month.
 
 
 ● Drive measurable improvements in CPL, CAC, ROAS, and overall lead quality.
 
 
 ● Conduct A/B testing on ad copies, targeting, landing pages, and bidding strategies.
 
 
 
 
 
 
 2. Creative Strategy &amp; Visual Development
 
 
 
 ● Collaborate with design teams to develop high-performing creatives using AI-enabled tools (static, video, and motion graphics).
 
 
 ● Translate campaign insights into creative direction aligned with brand guidelines.
 
 
 
 
 
 
 3. Stakeholder Management
 
 
 
 ● Work closely with Sales, Product, Content, and Leadership teams to align campaign goals with business objectives.
 
 
 ● Present campaign performance reports and insights to internal stakeholders.
 
 
 ● Manage agency partners, freelancers, or creative vendors as needed.
 
 
 
 
 
 
 4. Customer Acquisition &amp; Lead Funnel Management
 
 
 
 ● Own the full acquisition funnel&mdash;from top-of-funnel reach to qualified lead conversion.
 
 
 ● Analyze funnel drop-offs and optimize landing pages, lead flows, and nurturing journeys.
 
 
 ● Collaborate with CRM teams to improve lead scoring, routing, and nurturing workflows.
 
 
 
 
 
 
 5. B2B SaaS Focus
 
 
 
 ● Develop and run targeted campaigns tailored to B2B buyers, decision-makers, industries, and user personas.
 
 
 ● Build segmented campaigns to support product launches, demos, trials, and events.
 
 
 
 
 
 
 6. Website &amp; Analytics Ownership
 
 
 
 ● Monitor website performance and user behavior using Google Analytics, heatmaps, and other analytics tools.
 
 
 ● Track and report on conversion metrics, attribution models, and source-wise acquisition insights.
 
 
 ● Recommend landing page optimizations and funnel improvements based on data.
 
 
 
 
 
 
 Qualifications and Skills:
 
 
 
 ● 1&ndash;4 years of hands-on experience in performance marketing for B2B SaaS or digital-first businesses.
 
 
 ● Proven track record managing Google &amp; Meta budgets of ₹15&ndash;20L/month.
 
 
 ● Strong understanding of acquisition funnels, landing page optimization, and conversion metrics.
 
 
 ● Proficiency in Google Analytics (GA4), Tag Manager, CRM workflows, and attribution tools.
 
 
 ● Strong communication and stakeholder management skills.
 
</div>

Performance Marketing Specialist

Ample

<div>
 
 
 About Ample:
 
 
 
 
 
 
 With a rich legacy spanning over two decades in enterprise and premium retail, Ample stands as a forefront technology and premium retail leader in India. Our enterprise business addresses the intricate technology needs of corporate clients, while our retail outlets cater to the individual consumer's desires. A trailblazer in IT retail, Ample introduced Imagine in 2004, India's pioneering store dedicated to all things Apple. Our retail footprint extends across India through more partnerships with esteemed brands like Bose, Under Armour, and ASICS. Presently, we operate a network of 100+ stores spread across 30 cities, serving the diverse needs of over 1 million retail customers. In the enterprise domain, we deliver comprehensive end-to-end device lifecycle management and tailored technology solutions to a clientele exceeding 1500 customers. By merging innovation with profound industry expertise, Ample provides clients with bespoke solutions, empowering them to attain a competitive advantage in their respective business landscapes.
 
 
 
 
 
 
 
 
 
 Profile Overview:
 
 
 
 
 
 
 Looking for a result-oriented and hands-on Digital Marketing Specialist to lead our digital marketing initiatives and accelerate growth across channels. The ideal candidate will have strong expertise in performance marketing, SEO, analytics, and campaign strategy
 
 
 across Google and Meta platforms.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Plan, implement, and manage SEO, SEM, Display, and Social Media campaigns (Meta, Google Ads, LinkedIn, etc.)
 </li>
 <li>
 Own and optimize paid media performance, tracking KPIs such as CTR, CPL, ROAS, CAC, and conversions
 </li>
 <li>
 Drive organic traffic growth via on-page and off-page SEO best practices
 </li>
 <li>
 Manage analytics and tracking via Google Analytics 4 (GA4), Google Tag Manager (GTM), and UTM parameters
 </li>
 <li>
 Collaborate with design/content teams to develop ad creatives, landing pages, and campaign assets
 </li>
 <li>
 Monitor campaign performance and generate regular performance reports and insights
 </li>
 <li>
 Conduct A/B testing on creatives, copy, and audience segments
 </li>
 <li>
 Stay updated with digital trends, platform updates, and algorithm changes
 </li>
 <li>
 Execute lead generation and retargeting campaigns
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 Minimum 3 years of hands-on experience in Digital Marketing
 </li>
 <li>
 Proficiency in Google Ads, Meta Ads Manager, GA4, GTM, and SEO tools (Ahrefs, SEMrush, Search Console)
 </li>
 <li>
 Strong understanding of campaign optimization, bidding strategies, audience targeting, and funnel conversion
 </li>
 <li>
 Proven experience in both performance and organic marketing
 </li>
 <li>
 Experience in reporting dashboards and tools like Data Studio or Looker
 </li>
 <li>
 Strong analytical skills and a data-driven mindset
 </li>
 <li>
 Good command over English (written &amp; verbal)
 </li>
 <li>
 Self-starter attitude with the ability to manage campaigns end-to-end
 </li>
 </ul>
 
 
 
 
 
 Good to Have:
 
 
 <ul>
 <li>
 Certification in Google Ads or Meta Blueprint
 </li>
 <li>
 Experience with on platforms like Mailchimp, Zoho, Bik.Ai, or Limechat
 </li>
 <li>
 Knowledge of landing page builders like Unbounce or Webflow
 </li>
 </ul>
 
 
</div>

Digital Marketing Specialist

SkilloVilla

<div>
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Plan, execute, and optimize multi-channel digital marketing campaigns (Google Ads, Facebook/Instagram, LinkedIn, YouTube, etc.)
 </li>
 <li>
 Drive performance marketing initiatives with a strong focus on ROI and CAC
 </li>
 <li>
 Manage SEO/SEM, email marketing, paid media, remarketing, and affiliate campaigns
 </li>
 <li>
 Monitor, analyse, and report on campaign performance metrics, providing actionable insights
 </li>
 <li>
 Collaborate with content, design, product, and tech teams to create compelling campaign assets and landing pages
 </li>
 <li>
 Conduct A/B testing and conversion rate optimization across funnels and ads
 </li>
 <li>
 Identify trends, tools, and emerging platforms to enhance marketing efforts
 </li>
 <li>
 Manage digital marketing budgets and ensure cost-effective strategies
 </li>
 <li>
 Support organic growth efforts including influencer partnerships and community engagement
 </li>
 </ul>
 
 
 Requirements:
 
 
 <ul>
 <li>
 2&ndash;4 years of experience in digital marketing, preferably in a high-growth startup or edtech company
 </li>
 <li>
 Strong hands-on experience with Google Ads, Meta Ads, SEO tools and analytics platforms
 </li>
 <li>
 Proven track record in running high-ROI paid campaigns and growth experiments
 </li>
 <li>
 Data-driven mindset with strong analytical skills
 </li>
 <li>
 Strong understanding of creative overhaul
 </li>
 <li>
 Excellent communication and project management skills
 </li>
 <li>
 Ability to work in a fast-paced, agile environment
 </li>
 <li>
 Knowledge of marketing automation tools is a plus
 </li>
 </ul>
 
 
 
 
 Interested candidates can also apply by sending their
 
 resume and a brief introduction
 
 to
 
 sneha.tm@skillovilla.com
 
 
</div>

Digital Marketing - Associate Manager

Festo India

<div>
 
 
 Product Marketing Specialist / Senior Officer &ndash; Product Marketing
 
 
 
 
 
 
 The Product Market Management team will be responsible for product performance, lifecycle management, and product launches. In this role, you will support the launch and promotion of innovative products through strategic campaigns, market differentiation, and continuous feedback gathering. You will also create engaging marketing content and enable the sales team with the knowledge and tools needed to drive opportunity conversion
 
 
 
 
 
 
 Your job:
 
 
 
 
 Product Launch and Campaign Management
 
 :
 
 <ul>
 <li>
 Plan and execute product launches, including campaigns and roadshows to introduce new products to the market.
 </li>
 <li>
 Differentiate our products from competitors through effective marketing strategies
 </li>
 </ul>
 
 
 Continuous Awareness Initiatives:
 
 
 <ul>
 <li>
 Initiate and manage ongoing awareness campaigns to highlight product features and benefits.
 </li>
 </ul>
 
 
 Market Potential Identification:
 
 
 <ul>
 <li>
 Conduct market research to identify potential segments, customers, and applications
 </li>
 <li>
 Analyze market trends to enhance product positioning.
 </li>
 <li>
 Develop and implement strategies to increase market penetration and product adoption.
 </li>
 </ul>
 
 
 Marketing Content Creation:
 
 
 <ul>
 <li>
 Create engaging marketing content for effective communication and promotion across digital and traditional media channels
 </li>
 </ul>
 
 
 Feedback and Competitive Analysis:
 
 
 <ul>
 <li>
 Capture and analyze market feedback to inform product improvements and enhancements.
 </li>
 <li>
 Conduct competitive analysis to understand market positioning and identify opportunities
 </li>
 </ul>
 
 
 Volume Forecasting and Support:
 
 
 <ul>
 <li>
 Forecast product volumes and support a quick ramp-up in production as needed
 </li>
 </ul>
 
 
 Sales Enablement:
 
 
 <ul>
 <li>
 Develop product knowledge resources, argumentation, and guide the sales team
 </li>
 <li>
 Support the sales team in identifying and converting potential opportunities
 </li>
 <li>
 Maintain a balance between supporting the sales team while challenging them to achieve higher performance
 </li>
 </ul>
 
 
 
 
 
 Our requirements:
 
 
 <ul>
 <li>
 3-6 years of overall experience
 </li>
 <li>
 Experience in product management/ sales/ marketing / business development.
 </li>
 <li>
 Bachelors degree in Mechanical Engineering / Industrial Engineering / Related.
 </li>
 <li>
 Industrial Automation background is preferred.
 </li>
 <li>
 Strong analytical skills.
 </li>
 <li>
 Excellent communication and presentation skills.
 </li>
 <li>
 Proficient in creating marketing content for various media channels.
 </li>
 <li>
 Ability to work collaboratively with sales teams and other departments.
 </li>
 <li>
 Willing to travel across India.
 </li>
 </ul>
 
 
</div>

Product Marketing Specialist

Weekday (YC W21)

<div>
 This role is for one of our clients
 
 
 Industry: Retail
 
 
 Seniority level: Associate level
 
 
 Min Experience: 1 years
 
 
 Location: Bangalore
 
 
 JobType: full-time
 
 
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
 
 
 We are looking for a dynamic
 
 Marketing Content &amp; Communications Specialist
 
 to craft compelling narratives, build brand presence, and support growth-focused marketing initiatives. In this role, you will collaborate across teams to develop engaging content that educates, inspires, and converts audiences across digital channels. You will play a key role in shaping how the brand communicates its value, drives awareness, and nurtures customer interest through thoughtful storytelling and data-informed content decisions.
 
 
 This is an exciting opportunity for someone who is passionate about content creation, brand communication, and measurable marketing impact.
 
 
 
 Key Responsibilities
 
 
 
 Content Development &amp; Execution
 
 
 Create high-quality content across formats including blogs, social posts, email campaigns, landing pages, case studies, and digital assets.
 
 
 Support campaign development and execution in partnership with marketing and sales teams.
 
 
 Build structured messaging frameworks and narratives that clearly communicate product value and differentiation.
 
 
 
 Brand &amp; Communication Management
 
 
 Maintain a strong, consistent brand voice across all communication touchpoints.
 
 
 Evolve messaging guidelines based on audience insights and industry positioning.
 
 
 
 Cross-Functional Collaboration
 
 
 Work closely with design, performance marketing, sales, and product teams to align content with campaign goals and business priorities.
 
 
 Translate complex ideas into clear, audience-friendly communication.
 
 
 
 Insights &amp; Performance Optimization
 
 
 Track and analyze content performance using analytics tools to measure reach, engagement, and ROI.
 
 
 Use data-driven insights to refine messaging, improve campaign effectiveness, and optimize content strategy.
 
 
 
 Ownership &amp; Delivery Excellence
 
 
 Manage content calendars, workflow priorities, and timely delivery of projects.
 
 
 Champion experimentation with new content formats, channels, and creative ideas.
 
 
 
 Ideal Candidate Profile
 
 
 
 1&ndash;3 years
 
 of experience in marketing, content production, communications, or related fields.
 
 
 Exceptional writing, editing, and storytelling ability.
 
 
 Strong understanding of social platforms, digital marketing trends, and content analytics.
 
 
 Proactive, creative, and comfortable owning projects end-to-end.
 
 
 Able to work collaboratively in a fast-paced, growing environment.
 
 
 Experience in
 
 furniture, interiors, construction, or design domains
 
 is a plus.
 
 
 
 Preferred Skills
 
 
 Strong research and creative concept development capabilities.
 
 
 Knowledge of SEO fundamentals and content performance metrics.
 
 
 Ability to adapt tone and messaging for diverse audiences and channels.
</div>

Marketing Content & Communications Specialist

Amazon

<div>
 
 Description
 
 
 
 About Amazon.com
 
 
 Amazon.com strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon.com continues to grow and evolve as a world-class e-commerce platform. Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to Amazon.com to research and develop technology that improves the lives of shoppers and sellers around the world.
 
 
 
 About The Role
 
 
 
 As a Manager, Vendor Specialist as part of Amazon Vendor Services (AVS) Team of Retail Business Services, you will have the exciting opportunity to help shape and deliver on a strategy for managing Amazon premium vendors.
 
 
 AVS team is looking for a bright, customer centric, driven, and creative people leader to join our team. The role leads a team of Vendor Specialists responsible for managing business growth for some of the most influential Selling Partners (vendors) on Amazon, ensuring Selling Partner satisfaction with the program through a high level of service and operational standards. In this role, you will manage strategic joint business plans for Selling Partners across your team by collaborating with them to explore innovative ways to identify and execute new selection, merchandising, and operational improvement opportunities. You will interface internally with leaders from our Retail and Vendor Services teams and will be responsible for all aspects of the vendor&rsquo;s business with Amazon. Your team will engage directly with multiple internal teams to optimize the product line for key manufacturers (vendors) on Amazon. The candidate thrives in an ambiguous environment where they must develop, implement and iterate data, processes, mechanisms and guardrails to improve the customer experience. Further, the candidate is a business owner who understands the key levers to drive business growth and can operationalize those levers across their team. They have a passion for people leadership and are at their best when they&rsquo;re building, developing and managing high-performing teams. Your team will utilize a wide range of skills and work across major functional areas such as site merchandising, buying, inventory management, finance, operations and online marketing, to drive the performance of strategic vendor partners at Amazon. In this role you will be focused on the strategic and operational aspects of managing the customer relationships with our vendors.
 
 
 You will lead the team to conceive, create and analyze a wide range of marketing and site merchandising efforts, to include marketing campaigns to grow the vendor&rsquo;s traffic, brand awareness, customer conversion, and revenue on Amazon. Also you will look into strategic and operational aspects of their business with Amazon, root cause analysis of issues and opportunities affecting the vendor&rsquo;s business.
 
 
 Key job responsibilities
 
 
 Responsibilities Include
 
 
 <ul>
 <li>
 Lead a team of Vendor Specialists, prioritizing strategic initiatives and provide escalation support as needed.
 </li>
 <li>
 Success will be measured by the performance of your internal teams on input metrics and impact of vendors on creating a great customer experience for buying consumers
 </li>
 <li>
 Identify, action and/or provide advice on how to improve business input metrics that drive growth and improve end customer experience, in collaboration with other Amazon programs and teams.
 </li>
 <li>
 Manage end to end goal setting for team to align with organizational goals.
 </li>
 <li>
 Build relationships with Selling Partners across the portfolio; proactively build joint business plan action items and act as a point of escalation for issues, questions, and concerns.
 </li>
 <li>
 Act as a thought leader in defining success criteria and understand business needs of Selling Partners in an ever-changing business environment. Contributes to and leads strategic plans and documents for the organization.
 </li>
 <li>
 Leads recruiting and hiring efforts across direct team and broader organization.
 </li>
 <li>
 Manage Selling Partner needs and monitor complexity through efficient resource allocation of Vendor Specialist.
 </li>
 <li>
 Monitor Selling Partner satisfaction survey results to analyze both positive and negative feedback trends. Establish improvement plans and mange expectations with Vendor Specialist as appropriate.
 
 
 </li>
 </ul>
 
 Basic Qualifications
 
 
 
 <ul>
 <li>
 6+ years of digital advertising and client facing roles with a focus on data analysis experience
 </li>
 <li>
 Bachelor's degree
 </li>
 <li>
 Experience analyzing data and best practices to assess performance drivers
 </li>
 <li>
 Experience influencing internal and external stakeholders
 </li>
 <li>
 Experience with sales CRM tools such as Salesforce or similar software
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 2+ years of mentoring, leading and coaching experience
 
 
 </li>
 </ul>
 Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.
 
 
 
 
 Company
 
 - ADCI - BLR 14 SEZ
 
 
 Job ID: A2985624
</div>

Manager, Account Management, 5th Avenue

<div>
 
 Description
 
 
 
 About Amazon
 
 
 Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience &ndash; Amazon continues to grow and evolve as a world-class e-commerce platform. Amazon's evolution from website to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to Amazon to research and develop technology that improves the lives of shoppers and sellers around the world.
 
 
 
 About The Role
 
 
 
 Account Management- Brand Specialist
 
 
 As a Brand Specialist you would be a part of Amazon Vendor Services (AVS) Team of Retail Business Services, you will have the exciting opportunity to help shape and deliver on a strategy for managing Amazon AVS vendors.
 
 
 AVS team is looking for a bright, customer centric, driven, and creative candidate to join our team. You will interface internally with leaders from our Retail and Vendor Services teams and will be responsible for all aspects of the vendor&rsquo;s business with Amazon. You will engage directly with multiple internal teams to optimize the product line for key manufacturers (vendors) on Amazon.
 
 
 You will utilize a wide range of skills and work across major functional areas such as site merchandising, buying, inventory management, finance, operations and online marketing, to drive the performance of strategic vendor partners at Amazon. In this role you will be focused on operational aspects of managing the customer relationships with our vendors.
 
 
 You will conceive, create and analyze a wide range of marketing activities/campaigns to grow the vendor&rsquo;s traffic, brand awareness, customer conversion, and revenue on Amazon. Also, you will look into operational aspects of vendor&rsquo;s business with Amazon, root cause analysis of issues and opportunities affecting business.
 
 
 Timings will be as per EU shift, 12:00 pm IST to 9:00 pm IST
 
 
 Key job responsibilities
 
 
 <ul>
 <li>
 Establish long term partnerships with key vendor partners for the group of vendors handled.
 </li>
 <li>
 Partnering with the Retail Category Team and build successful communication channels at all levels, set proper expectations, provide clear status communications, and manage towards a growth plan for the vendors.
 </li>
 <li>
 Build and execute on a joint business plan that delivers on key business opportunities and relevant KPIs for the vendors and Amazon.
 </li>
 <li>
 Conduct deep dive analysis on vendor issues and publish recommendations and action plans based on data to improve vendor experience.
 </li>
 <li>
 Success will be measured by the performance of your vendors on input metrics and impact on creating a great customer experience for buying consumers.
 </li>
 <li>
 Conduct regular WBRs, MBRs with the vendors, highlight business metric performance and building action plans.
 
 
 </li>
 </ul>
 
 Basic Qualifications
 
 
 
 <ul>
 <li>
 Experience with Excel
 </li>
 <li>
 1+ years of Account Management/Vendor Management
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 3+ years of Account Management/Vendor Management
 
 
 </li>
 </ul>
 Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.
 
 
 
 
 Company
 
 - ADCI - Karnataka - A66
 
 
 Job ID: A3133787
</div>

Brand Specialist

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