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pr specialist

LEGOLAND® Dubai Resort

<div>
 
 
 Scope of Work (JOB PURPOSE)
 
 
 
 
 
 
 As PR Specialist, you&rsquo;ll be responsible for telling the LEGOLAND&reg; Dubai Resort story to the outside world, driving awareness, excitement, and positive coverage across local, regional, and select international markets. From media titles and online publications to influencers and VIPs, you will build relationships, shape stories, and create moments that keep LEGOLAND&reg; top of mind for families planning their next day out or holiday.
 
 
 
 
 
 This is a hands-on role in a fun, fast-paced environment where creativity, energy, and resilience are essential. You&rsquo;ll play a direct role in boosting footfall to the parks and hotel during a highly competitive trading period
 
 .
 
 
 
 
 
 
 
 Main Responsibilities
 
 
 <ul>
 <li>
 Develop and deliver a proactive PR plan that secures consistent, positive coverage across print, broadcast, digital media, and influencer platforms.
 </li>
 <li>
 Manage day-to-day press office activity: drafting press releases, responding to media enquiries, and nurturing strong relationships with journalists and content creators.
 </li>
 <li>
 Identify, brief, and manage influencers to support campaigns, launches, and seasonal events.
 </li>
 <li>
 Coordinate and host press events, influencer activations, and VIP experiences in-park.
 </li>
 <li>
 Support crisis communications, ensuring clear, timely, and brand-safe responses.
 </li>
 <li>
 Liaise closely with the Director of Sales &amp; Marketing, Dubai Parks Destination Management team, and Merlin Entertainments Group Corporate Communications to align PR efforts with wider strategies.
 </li>
 <li>
 Collaborate with Sales, Guest Services, and Events teams to integrate PR into broader guest experience initiatives.
 </li>
 <li>
 Monitor and report on media coverage and influencer performance, providing actionable insights to improve ROI.
 </li>
 <li>
 Represent and protect the LEGOLAND Dubai voice across all PR activities, ensuring tone is fun, family-friendly, and brand-consistent.
 </li>
 </ul>
 
 
 
 
 
 Health &amp; Safety
 
 
 
 
 
 
 Managers/Supervisors are responsible for all aspects of Health, Safety &amp; Security within their department, in line with the Group Policy (HS001). In particular, they must ensure that risk assessments have been carried out, that safe working procedures are in place for all work activities and that all employees under their management are aware of the Group Health, Safety and Security Policy and their obligations under it. They must ensure that safe working practices are monitored, and that risk assessments and procedures are reviewed regularly. Where incidents do occur, they must ensure that they are investigated appropriately and that where necessary, corrective action is taken to ensure that such incidents are not repeated.
 
 
 
 
 
 
 Qualifications, Experience, &amp; Skills
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in communications, Media, PR, or related field.
 </li>
 <li>
 3&ndash;5 years of PR experience within leisure, hospitality, entertainment, or agency environments.
 </li>
 <li>
 Fluent in Arabic and English (written and spoken) &ndash; essential.
 </li>
 <li>
 Strong network of local media and influencer contacts; international media experience is a plus.
 </li>
 <li>
 Demonstrated success in planning and executing PR and influencer campaigns.
 </li>
 <li>
 Excellent writing, storytelling, and communication skills.
 </li>
 <li>
 Strong organizational and project management abilities.
 </li>
 <li>
 Confident working under pressure, managing shifting priorities, and delivering results.
 </li>
 </ul>
 
 
</div>

Public Relations Specialist

Sephora

<div><div><div><div><h3 class="jobSectionHeader">Position
</h3>PR Executive
</div><div><h3 class="jobSectionHeader">Profile
</h3>At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful. 
Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty. 
With 56,000 employees in 35 countries, we c onnect customers and beauty brands within the world&rsquo;s most passionate beauty community . With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more. 
Reporting to: PR &amp; Events Director
Location: Dubai, United Arab Emirates 
Position Purpose:
Work as part of the PR &amp; Events team to create engaging and memorable activations and experiences across the MENA region. Support the team with monthly and bi-monthly reporting (SEPHORA led and brand led) as well as ongoing media requests. Drive Sephora&rsquo;s awareness and desirability by leading and managing key influencer and talent activations within the region, ensuring the strategy and execution are tailored to each market with clear priorities and KPIs in mind. 
You will excel and enjoy this role if you are ready to actively handle the following missions:
Influencer &amp; Media Relations
<ul><li>Support the planning, coordination, and execution of influencer campaigns and brand activations across MENA markets.
</li><li>Identify, negotiate, and liaise with influencers, content creators, and talent to ensure impactful collaborations aligned with brand objectives.
</li><li>Maintain and regularly update comprehensive media and influencer databases to ensure accurate and relevant contact lists.
</li><li>Manage product seedings end-to-end &mdash; from planning and coordination to tracking deliveries, monitoring content, and compiling performance results.
</li><li>Support the execution of PR and media activations, including product launches, press events, regional experiences, and brand storytelling initiatives.
</li>Collaborate closely with internal teams (marketing, merchandising, retail, e-commerce) and external partners (PR agencies, talent agencies) to ensure seamless campaign delivery. 
<li>
</li></ul>Commercial &amp; Strategic Projects
<ul><li>Manage and execute Key Commercial Period Projects (e.g., Ramadan, Eid, National Days, Holiday season) &mdash; ensuring cohesive PR and influencer strategies that amplify commercial objectives and drive brand love.
</li>Support the development of strategic communication plans around key launches, brand collaborations, and regional campaigns. 
<li>
</li></ul>Budgeting
Support budget management by tracking PR and influencer spending, ensuring projects are delivered on time and within approved budgets. 
<ul><li>
</li></ul>Reporting
<ul><li>Prepare and deliver monthly, quarterly, and bi-annual reports covering influencer performance, media coverage, and PR campaign results against defined KPIs and ROI targets.
</li><li>Monitor earned media coverage, social sentiment, and influencer performance metrics to generate actionable insights and recommendations for continuous improvement.
</li>Assist with administrative and operational tasks, including product dispatches, event logistics, and updating PR calendars and databases. 
<li>
</li></ul>Do not hesitate to apply if you have:
<ul><li>+2 years&rsquo; experience in a similar PR/social/digital media role. Beauty/fashion industry/retail environment preferred.
</li><li>Skills: MS Office, PowerPoint, Excel.
</li><li>Strong organizational and communication skills with attention to detail.
</li><li>Proficiency in social media platforms and influencer management tools.
</li><li>Ability to multitask and work effectively in a fast-paced, collaborative environment.
</li><li>Languages: English + Arabic (optional).
</li><li>Willing and able to travel as required.
</li><li>Excellent presentation &amp; communication skills.
</li><li>Flexible and agile.
</li><li>Excellent organizational and negotiation skills.
</li><li>Strong data analytical skills- curiosity to work with new tools and able to derive key strategic decisions.
</li><li>Creative and able to find the best, practical solutions.
</li><li>Good social media knowledge.
</li><li>Ability to build strong relationships with key people or organizations.
</li>High level of energy, enthusiasm, and motivation 
<li>
</li></ul>Here, you will find:
<ul><li>Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
</li><li>Culture of empowerment, learning &amp; growth, that offers you the tools, space and opportunity to learn, innovate and lead
</li><li>Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference 
</li></ul>Join us and belong to something beautiful
</div></div></div><div><div><div><div><div><h2 class="jobSectionHeader">SEPHORA
 
MAISON
 
</h2><div>Sephora&rsquo;s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969.
 
The House provides a superior selection of quality products and always keeps pace with the latest trends.
 
The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn.
 
With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients.
 
At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.</div></div></div></div></div></div></div>

PR Executive

Yatsudoki Chateraise

General Summary or Job ObjectiveHandle the media &amp; PR requirements of INDEX Media in line with company&rsquo;s strategic plan, vision, mission, values, goals and objectives and the business plan set for the Media &amp; Marketing Department.Essential Functions<ul><li>Prepare, plan and develop an effective media plan including but not limited to Public Relation Activities, Mass Media Activities, Journalism, Advertisement, Commercials, Publishing and Internet.</li><li>Coordinate with project managers, event coordinators to prepare events&rsquo; Media &amp; PR campaigns.</li><li>Develop and maintain the Media Library</li><li>Able to write press releases, reports, advertorials and speeches based on specific briefs</li><li>Able to write in an accurate, clear and complete style</li><li>Meet related deadlines</li><li>Can organize and conduct effective press events</li><li>Is able to contact and attract the local and international members of the press to press events</li><li>Is able to follow up with reporters on publications of press releases and other related articles</li><li>Ensure proper media coverage for undertaken activity or event</li><li>Maintain a good working relationship with members of the press</li><li>Maintain good archives for all publicized events</li><li>Manage booking of advertising space</li><li>Work closely with web developers to update news section on INDEX Holding&rsquo;s websites</li><li>Coordinate with the different (Probable) external clients to prepare their media campaigns</li><li>Liaise with designers for the execution of high quality advertisements</li><li>Handle any related translation job</li><li>Develop reports about Media &amp; PR activities</li></ul>Qualifications and Experience<ul><li>University graduate in a related field</li><li>5 years+ experience in a similar field</li></ul>Skills required<ul><li>Excellent interpersonal skills and a positive attitude to dealing with people</li><li>Capable of hands on problem-solving, with ability to generate ideas and solutions</li><li>Able to work under pressure</li><li>Ability to use own initiative and pay close attention to detail</li><li>Ability to produce high quality work</li><li>Ability to cope with competing demands and to prioritize tasks</li><li>Excellent time management skills</li><li>Capable of working independently and as part of the project team</li><li>Good team player/leader</li><li>Have responsibility as an individual</li><li>Ability to use email and Internet applications</li></ul>Job Type: Full-time

Press & Media Relation Executive

Silverline Construction Rental LLC

Job Title: PMS Specialist Employment Type: Full-timeJob SummaryWe are looking for an experienced PMS Specialist to manage, maintain, and improve the Performance Management System (PMS) across the organization. The role involves handling KPIs, KRAs, appraisals, reporting, and system coordination to support management decision-making and employee performance tracking.Key ResponsibilitiesPMS &amp; Performance Management<ul><li>Implement and manage the company&rsquo;s Performance Management System (PMS)</li><li>Define, track, and monitor KPIs and KRAs for all departments</li><li>Coordinate annual and periodic performance appraisals</li><li>Ensure timely completion of goal setting, reviews, and evaluations</li></ul>Reporting &amp; Analysis<ul><li>Generate PMS reports, dashboards, and analytics for management</li><li>Analyze performance trends and identify gaps or improvement areas</li><li>Maintain accurate PMS data in ERP systems</li></ul>Coordination &amp; Support<ul><li>Coordinate with department heads to align KPIs with business goals</li><li>Support managers and employees on PMS-related queries</li><li>Conduct PMS awareness or training sessions when required</li></ul>Compliance &amp; Documentation<ul><li>Ensure PMS processes comply with company policies</li><li>Maintain proper documentation, appraisal records, and audit readiness</li><li>Support HR in linking PMS outcomes with rewards, increments, or development plans</li></ul>Requirements &amp; Skills<ul><li>Bachelor&rsquo;s degree in HR, Business Administration, or related field</li><li>1&ndash;3 years experience in PMS / HR Analytics / Performance Management</li><li>Strong knowledge of KPIs, KRAs, appraisals, and reporting</li><li>Experience with ERP / HRMS / PMS tools</li><li>Strong analytical, coordination, and communication skills</li><li>Attention to detail and ability to meet deadlines</li></ul>Preferred (Added Advantage)<ul><li>Experience in UAE-based organizations</li><li>Exposure to ISO, audit, or compliance-driven PMS</li><li>Advanced Excel or reporting skills</li></ul>Job Type: Full-timePay: AED2,500.00 - AED3,000.00 per month

PMS Specialist

Al Khayyat Investments (AKI)

<div>
 
 
 
 Role Purpose:
 
 
 
 
 
 
 
 The Group Communications Manager is responsible for delivering strategic, high-impact communications across AKI Group and all brands and business units. This role requires a highly creative, out-of-the-box communicator who can elevate AKI&rsquo;s storytelling through fresh thinking, modern communications techniques, and strong integration with digital and social channels.
 
 
 The role includes content creation, speechwriting, media relations, PR agency management, events communications, and cross-BU storytelling. Exceptional Arabic and English writing skills, a PR/journalism background, and a master&rsquo;s degree are mandatory.
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 
 1. Creative, Modern Communications Strategy (Group + BUs)
 
 
 <ul>
 <li>
 Develop an innovative communications strategy that integrates PR, storytelling, digital execution, and social amplification.
 </li>
 <li>
 Approach communications with out-of-the-box creativity, ensuring messages feel fresh, relevant, and people-centred.
 </li>
 <li>
 Maintain a unified AKI narrative across all brands and industries.
 </li>
 </ul>
 
 
 
 
 
 2. PR Agency Management
 
 
 <ul>
 <li>
 Manage PR agencies, ensuring strong execution, creativity, and aligned messaging.
 </li>
 <li>
 Review and approve all outputs including press releases, media pitches, thought leadership, and PR plans.
 </li>
 <li>
 Push agencies to execute campaigns that are strategic, creative, and digitally amplified.
 </li>
 </ul>
 
 
 
 
 
 3. Media Relations &amp; External Engagement
 
 
 <ul>
 <li>
 Build strong relationships with Arabic and English media across the UAE and GCC.
 </li>
 <li>
 Secure high-quality interviews, features, and coverage for AKI Group and business unit leaders.
 </li>
 <li>
 Identify unique media angles and opportunities that elevate AKI&rsquo;s voice.
 </li>
 </ul>
 
 
 
 
 
 4. Content, Storytelling &amp; Leadership Speeches
 
 
 <ul>
 <li>
 Draft speeches, talking points, scripts, and remarks for Group leadership and BU leaders.
 </li>
 <li>
 Produce high-quality written content including press releases, articles, op-eds, campaign messaging, and leadership content.
 </li>
 <li>
 Translate business updates into compelling stories that highlight AKI&rsquo;s people, culture, innovation, and impact.
 </li>
 <li>
 Apply creative thinking to elevate every piece of content.
 </li>
 </ul>
 
 
 
 
 
 5. Events Communications &amp; On-Ground Support
 
 
 <ul>
 <li>
 Lead communications for major Group and BU events, launches, conferences, and ceremonies.
 </li>
 <li>
 Prepare all event messaging: invitations, speeches, press packs, talking points, and announcements.
 </li>
 <li>
 Ensure all events are supported with digital amplification in partnership with the Social Media team.
 </li>
 </ul>
 
 
 
 
 
 6. Cross-BU Collaboration &amp; Story Pipeline Development
 
 
 <ul>
 <li>
 Work closely with all business units to gather updates, achievements, human stories, and commercial milestones.
 </li>
 <li>
 Build a strong editorial pipeline that reflects AKI&rsquo;s full portfolio&mdash;from healthcare to logistics to retail to fitness.
 </li>
 <li>
 Guide BU teams on creative, high-quality communications approaches.
 </li>
 </ul>
 
 
 
 
 
 7. Digital &amp; Social Amplification Integration
 
 
 <ul>
 <li>
 Collaborate with the Group Social Media Manager to ensure all communications are amplified across digital channels.
 </li>
 <li>
 Develop integrated PR + social strategies for campaigns, events, and announcements.
 </li>
 <li>
 Ensure digital mindsets guide all communications planning.
 </li>
 </ul>
 
 
 
 
 
 9. Reporting &amp; Measurement
 
 
 <ul>
 <li>
 Produce monthly and quarterly reports covering PR results, sentiment, media coverage, event outcomes, and digital amplification impact.
 </li>
 <li>
 Use insights to refine strategies and identify new opportunities.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 Skills &amp; Experience:
 
 
 
 
 
 
 
 
 Mandatory Requirements
 
 
 <ul>
 <li>
 
 Exceptional Arabic and English writing skills
 
 .
 </li>
 <li>
 
 PR agency or journalism experience
 
 (minimum 3&ndash;5 years) &ndash; mandatory.
 </li>
 <li>
 
 Master&rsquo;s degree required
 
 in Communications, Journalism, PR, Business, or related fields.
 </li>
 <li>
 Demonstrated ability to think creatively and develop out-of-the-box communications.
 </li>
 <li>
 Proven speechwriting and content creation skills.
 </li>
 </ul>
 
 
 
 
 
 Professional Experience:
 
 
 <ul>
 <li>
 7&ndash;10 years&rsquo; experience in corporate communications, PR, or integrated communications.
 </li>
 <li>
 Experience managing communications for events and leadership engagements.
 </li>
 <li>
 Strong understanding of PR, digital, social media, and how they work together.
 </li>
 <li>
 Strong media relationships in the UAE and GCC.
 </li>
 <li>
 Experience working across multi-brand, multi-industry organisations.
 </li>
 </ul>
 
 
 
 
 
 
 Key Competencies:
 
 
 
 <ul>
 <li>
 Out-of-the-box creative thinking
 </li>
 <li>
 Strategic planning and communications design
 </li>
 <li>
 High-quality writing and editorial judgement
 </li>
 <li>
 Digital integration and social amplification
 </li>
 <li>
 Strong media and PR agency management
 </li>
 <li>
 Speechwriting and event communications
 </li>
 <li>
 Cross-BU collaboration
 </li>
 <li>
 Crisis communication capability
 </li>
 <li>
 Professional maturity and discretion
 </li>
 </ul>
 
 
 
 
 
 
 What Success Looks Like:
 
 
 
 <ul>
 <li>
 Storytelling that feels creative, modern, and true to AKI&rsquo;s identity.
 </li>
 <li>
 A strong pipeline of stories from all AKI business units.
 </li>
 <li>
 High-impact speeches and leadership content aligned with key narratives.
 </li>
 <li>
 Effective, creative PR campaigns amplified across social and digital.
 </li>
 <li>
 Strong media presence in Arabic and English outlets.
 </li>
 <li>
 PR agencies performing with excellence and creativity.
 </li>
 <li>
 Consistent, elevated reputation for AKI across all sectors.
 </li>
 </ul>
 
 
 
 
 
 
 Work Location:
 
 Dubai
 
 
</div>

Group Communications Manager

Means Design

PR Account ManagerThis is a full-time role which reports to the PR Director.Key Responsibilities include:<ul><li>Develop and implement strategic PR campaigns aligned with client objectives and brand positioning.</li><li>Serve as the main point of contact for assigned client accounts, ensuring day-to-day management, satisfaction, and campaign delivery.</li><li>Build and maintain strong relationships with English and Arabic media, influencers, and key industry stakeholders, particularly in the UAE/GCC region.</li><li>Supervise and mentor junior team members, ensuring high-quality output and professional growth.</li><li>Lead client calls, prepare PR plans, and provide regular reporting on coverage, KPIs, and ROI.</li><li>Draft, review, and oversee the creation of press releases, media kits, speeches, Q&amp;As, and talking points.</li><li>Provide the management with support during sensitive or clients crisis situations with proactive and reactive strategies.</li><li>Coordinate press events, influencer activations, interviews, and media briefings on behalf of clients.</li><li>Monitor media coverage and competitor activity, providing actionable insights and recommendations.</li><li>Collaborate with social media, digital, and marketing teams to ensure message consistency across channels.</li><li>Stay abreast of media trends, PR innovations, and shifts in the regional media landscape.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Public Relations, Communications, Journalism, or related field.</li><li>4&ndash;6 years of PR experience, preferably within an agency, with proven client and junior team management skills.</li><li>Strong media network in the UAE/GCC region is essential.</li><li>Strong verbal and written communication skills in English.</li><li>Proven ability to manage multiple accounts and deadlines in a fast-paced environment.</li><li>Experience in industries such as hotel, hospitality, luxury, lifestyle, fashion, or F&amp;B is essential.</li><li>Strong project management, strategic thinking, and organisational skills.</li><li>Experience in managing PR reporting, and agency coordination.</li><li>Knowledge of digital PR, influencer engagement, or social media integration is a highly desirable.</li><li>Monitoring for competition , not the news, and include: manage a team of PR executives.</li><li>Arabic is desirable but not a must</li></ul>Job Type: Full-time

Senior PR Account Manager

Keeta

Develop and execute PR and communications plans tailored local market.Build and nurture strong relationships with local media and industry stakeholders.Draft, adapt, and distribute press releases and content in both English and Arabic.Identify, secure, and coordinate speaking opportunities for Keeta leadership and spokespeople.Support media interviews, press briefings, and market events.Manage PR campaigns across B2C and corporate segments, ensuring impactful messages resonate with varied stakeholders.Monitor and evaluate press coverage; provide analysis and recommendations.Manage and guide local PR agency partners, ensuring impactful delivery.Contribute to crisis communication planning and support incident response.Work cross-functionally to integrate PR with business and marketing goals.

PR and Communication Specialist

Explore 512+ Pr specialist in Dubai United Arab Emirates this January. Find roles across top companies and apply now to boost your career.