digital marketing specialist Jobs in Abu Dhabi

digital marketing specialist

product manager

senior product manager

marketing coordinator

marketing specialist

product marketing specialist

Flowerlab

Job SummaryWe are seeking a creative and results-driven Marketing Specialist to develop, execute, and optimize marketing campaigns across various channels. The ideal candidate will have strong digital marketing skills, a strategic mindset, and the ability to translate brand goals into effective marketing initiatives.Key Responsibilities<ul><li>Plan and execute marketing campaigns across social media, email, website, and offline channels.</li><li>Manage social media accounts, create content calendars, and produce engaging posts and stories.</li><li>Monitor campaign performance, generate reports, and analyze metrics to improve ROI.</li><li>Assist in brand development, product launches, and seasonal promotional strategies.</li><li>Coordinate with the sales team to align marketing initiatives with business goals.</li><li>Conduct market research to identify trends, competitor activities, and customer preferences.</li><li>Manage paid advertising campaigns (Google Ads, Meta Ads, etc.) when required.</li><li>Work with designers, photographers, and other vendors to produce high-quality marketing materials.</li><li>Ensure consistency in brand messaging and visual identity across all platforms.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, or related field (preferred).</li><li>Proven experience in digital marketing or social media management.</li><li>Strong understanding of current marketing tools, trends, and analytics.</li><li>Proficiency with social media platforms, Meta Business Suite, and Google Workspace.</li><li>Basic knowledge of graphic design tools (Canva, Adobe Suite is a plus).</li><li>Excellent communication, creativity, and project management skills.</li><li>Ability to work under pressure and handle multiple campaigns simultaneously.</li></ul>How to ApplySend your updated CV/portfolio to +971 50 788 8512 with the subject line: Application &ndash; Marketing Specialist.Job Types: Full-time, PermanentPay: AED3,000.00 - AED4,000.00 per month

Marketing Specialist

Al Dhannah Golf Club

The Marketing Specialist for Restaurant Operations is responsible for planning, executing, and monitoring marketing activities that drive brand awareness, customer engagement, and revenue growth across the restaurant outlets. The role involves digital marketing, campaign creation, promotional strategies, event coordination, and close collaboration with the operations team to ensure effective marketing support for daily business needs.Key Responsibilities1. Marketing Strategy &amp; Planning<ul><li>Develop and implement marketing plans aligned with restaurant goals and operational needs.</li><li>Conduct market research to identify trends, competitor activities, and customer preferences.</li><li>Support brand positioning and maintain brand consistency across all marketing materials.</li></ul>2. Digital Marketing<ul><li>Manage social media accounts (Facebook, Instagram, TikTok, etc.) with regular content uploads.</li><li>Create engaging content including photos, videos, and promotional posts.</li><li>Monitor online reviews, respond to customer feedback, and enhance online presence.</li><li>Work with digital advertising tools (Google Ads, Meta Ads) for targeted campaigns.</li></ul>3. Promotions &amp; Campaigns<ul><li>Develop monthly promotional activities, menu highlights, and limited-time offers.</li><li>Coordinate with chefs and operations teams for product launches and menu updates.</li><li>Create marketing collaterals such as posters, flyers, table tents, and digital screens.</li><li>Track performance of promotions and prepare ROI reports.</li></ul>4. Events &amp; Customer Engagement<ul><li>Organize in-house events, food festivals, themed nights, and customer engagement activities.</li><li>Collaborate with influencers, bloggers, and media for promotional partnerships.</li><li>Support loyalty programs and customer retention initiatives.</li></ul>5. Operational Coordination<ul><li>Work closely with restaurant managers to ensure all marketing materials are properly displayed.</li><li>Provide marketing support for new restaurant openings, rebranding, and outlet upgrades.</li><li>Conduct regular outlet visits to check marketing implementation and gather feedback.</li></ul>6. Analytics &amp; Reporting<ul><li>Monitor marketing KPIs, customer engagement, and campaign performance.</li><li>Provide weekly and monthly marketing reports to management.</li><li>Use data insights to improve future marketing strategies.</li></ul>Qualifications &amp; Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Hospitality Management, or related field.</li><li>Minimum 1&ndash;3 years of experience in marketing, preferably in F&amp;B or hospitality.</li><li>Strong knowledge of social media management and digital advertising.</li><li>Good communication and content creation skills.</li><li>Creative mindset with attention to detail.</li><li>Ability to work in fast-paced environments and manage multiple tasks.</li><li>Photography, videography, and basic graphic design skills (Canva, Photoshop) are an advantage.</li></ul>Key Skills<ul><li>Creative marketing &amp; content development</li><li>Social media management</li><li>Communication &amp; interpersonal skills</li><li>Branding &amp; campaign execution</li><li>Analytical thinking &amp; reporting</li><li>Collaboration with operations teams</li><li>Time management &amp; multi-tasking</li></ul>Job Type: Full-time

Capgemini

<div>
 
 
 Role: Product Marketing Manager
 
 
 
 Location: Abu Dhabi
 
 
 
 About the job you are considering
 
 
 
 Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you&rsquo;d like, where you&rsquo;ll be supported and inspired by a collaborative community of colleagues around the world, and where you&rsquo;ll be able to reimagine what&rsquo;s possible. Join us and help the world&rsquo;s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
 
 
 
 Your Role
 
 
 
 We are seeking a
 
 strategic and technically-minded AI Product Marketing Manager
 
 to lead the go-to-market strategy for our innovative AI-powered products. The ideal candidate will be a bridge between our product, engineering, and business / ADGEs teams, with a deep understanding of the AI/ML landscape and the ability to translate complex technical features into compelling, user-centric value propositions. You will be responsible for defining our target market, crafting powerful messaging, and executing successful product launches to drive adoption.
 
 
 
 Your Skills and Experience
 
 
 <ul>
 <li>
 
 Market and Competitive Intelligence:
 
 Become the expert on our target user personas, and the competitive landscape. Use AI-powered tools and traditional methods to conduct in-depth market research and competitive landscape analysis to inform product, marketing and GTM strategy.
 </li>
 <li>
 
 Product Positioning and Messaging:
 
 Develop and refine clear, differentiated product positioning and messaging that resonates with our target audience. You will be the voice of our products, creating a compelling narrative that highlights how our AI solutions solve real-world problems.
 </li>
 <li>
 
 Go-to-Market (GTM) Strategy:
 
 Own the end-to-end GTM strategy for new AI product launches and feature releases. This includes planning, coordinating with cross-functional teams (product, engineering, DGE WOG, ADGEs), and executing launch plans to ensure a successful adoption.
 </li>
 <li>
 
 Content and Collateral Creation:
 
 Lead the creation of engaging and persuasive marketing content, including website copy, blog posts, case studies, white papers, and webinars, that educate the users on the benefits of our AI products.
 </li>
 <li>
 
 Performance Analysis:
 
 Track and analyze the performance of marketing campaigns and product launches using key metrics. Use data and insights to optimize strategies, demonstrate ROI, and inform future decisions.
 </li>
 <li>
 
 Strategic Collaboration:
 
 Work closely with product team to influence the product roadmap based on user needs and feedback. Collaborate with the broader teams to execute integrated campaigns.
 </li>
 <li>
 
 Qualifications
 
 </li>
 <li>
 
 Experience:
 
 Relevant experience in product marketing, with at least some years in a market-facing role for B2B enterprise software or SaaS products.
 
 Proven experience with AI/ML products is a strong plus.
 
 </li>
 <li>
 
 Technical Acumen:
 
 Foundational knowledge of artificial intelligence, machine learning, and data science concepts (e.g., model training, data pipelines, NLP, computer vision, GenAI). You do not need to be an engineer, but you must be able to understand and communicate the technical capabilities and limitations of AI products.
 </li>
 <li>
 
 Marketing Expertise:
 
 Deep understanding of product marketing principles, including market research, positioning, messaging, and go-to-market strategy.
 </li>
 <li>
 
 Communication Skills:
 
 Exceptional written and verbal communication skills, with the ability to translate complex technical information into clear, compelling, and concise content for a variety of audiences.
 </li>
 <li>
 
 Analytical Skills:
 
 Strong analytical and data-driven mindset. You should be comfortable with using data to make informed decisions and measure the effectiveness of your work.
 </li>
 <li>
 
 Collaboration:
 
 A natural collaborator who can work effectively with diverse, cross-functional teams and build strong relationships with stakeholders.
 </li>
 <li>
 
 Education
 
 </li>
 <li>
 Bachelor's degree in marketing, business, or a related field.
 </li>
 <li>
 Relevant certifications in product marketing, AI, or technical product management.
 </li>
 </ul>
 
 
 Why you should consider Capgemini
 
 
 
 Growing clients&rsquo; businesses while building a more sustainable, more inclusive future is a tough ask. When you join Capgemini, you&rsquo;ll join a thriving company and become part of a diverse collective of free-thinkers, entrepreneurs and industry experts. We find new ways technology can help us reimagine what&rsquo;s possible. It&rsquo;s why, together, we seek out opportunities that will transform the world&rsquo;s leading businesses, and it&rsquo;s how you&rsquo;ll gain the experiences and connections you need to shape your future. By learning from each other every day, sharing knowledge, and always pushing yourself to do better, you&rsquo;ll build the skills you want. You&rsquo;ll use your skills to help our clients leverage technology to innovate and grow their business. So, it might not always be easy, but making the world a better place rarely is.
 
 
 
 About Capgemini
 
 
 <ol>
 <li>
 Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of &euro;22.5 billion.
 </li>
 </ol>
 
 #GetTheFutureYouWant| www.capgemini.com
 
</div>

Product Marketing Manager

VentureOne

<div>
 
 
 About the company
 
 
 
 VentureOne is building a new venture focused on next-generation robotics, developing intelligent service robots designed to operate safely and efficiently in human environments. The mission of this venture is to improve productivity, safety, and efficiency across high-impact industries by deploying versatile robotic systems.
 
 
 
 
 
 
 About the role
 
 
 
 We&rsquo;re hiring a Product Marketing Manager for VentureOne&rsquo;s new robotics venture to shape how customers understand, adopt, and experience our robotic platforms. This role sits at the intersection of product strategy, market insight, customer understanding, and go-to-market execution.
 
 
 You will work closely with engineering, design, and operations teams to understand product capabilities and translate them into clear messaging, positioning, and go-to-market strategies. This role is ideal for someone who can translate complex concepts into clear, compelling messages and is passionate about shaping customers' experiences with our robotic products.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Plan and lead product launches, including messaging, content development, and internal enablement.
 </li>
 <li>
 Create product documentation, training materials, deployment guides, and onboarding experiences to support customer adoption.
 </li>
 <li>
 Develop and maintain industry-specific use case frameworks, customer personas, and adoption playbooks.
 </li>
 <li>
 Track product and feature performance using customer feedback and usage insights to provide recommendations for product improvements.
 </li>
 <li>
 Represent the product at customer meetings, pilot deployments, industry conferences, and robotics events.
 </li>
 <li>
 Collaborate closely with sales and business development to ensure they have the tools and knowledge needed to communicate product value.
 </li>
 <li>
 Build and execute go-to-market strategies for new product features, updates, and industry-specific capabilities.
 </li>
 <li>
 Develop clear, customer-focused messages that explain the capabilities, benefits, and use cases of our robotic products.
 </li>
 <li>
 Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and new opportunities.
 </li>
 </ul>
 
 
 
 
 
 Minimum Requirements:
 
 
 <ul>
 <li>
 5&ndash;8 years of experience in a product marketing role (mandatory).
 </li>
 <li>
 Experience working with software or hardware products in a technological environment is an advantage.
 </li>
 <li>
 Proven ability to develop product positioning, messaging, and go-to-market strategies.
 </li>
 <li>
 Experience managing product launches, customer education, and cross-functional project execution.
 </li>
 <li>
 Strong analytical and research capabilities to identify market opportunities and assess product-market fit.
 </li>
 <li>
 Excellent communication skills, with the ability to explain complex technological concepts in clear and compelling messages.
 </li>
 <li>
 Demonstrated ability to collaborate with engineering, product, design, sales, and leadership teams.
 </li>
 <li>
 Strong problem-solving ability and comfort operating in fast-paced, early-stage environments.
 </li>
 <li>
 Entrepreneurial mindset with the ability to work independently and take ownership of outcomes.
 </li>
 <li>
 Willingness to travel domestically and internationally for customer engagements, product demonstrations, and industry events.
 </li>
 </ul>
 
 
 
 
 We provide a competitive, tax-free salary and a comprehensive benefits package in a collaborative, innovative and inclusive work environment. Our benefits include an education allowance, free on-site meals, annual flight allowance, health coverage, relocation support (if applicable), and access to well-being activities such as sports and recreational events.
 
 
 Join us to drive innovation and shape the future of technology!
 
</div>

Product Marketing Manager, VentureOne

Unicare Medical Trading LLC

<div>
 
 
 Job Overview:
 
 
 
 
 
 
 The Product Specialist will be responsible for promoting and selling Unicare products to key stakeholders, in institution sector building a strong customer base, and ensuring maximum customer satisfaction. This role involves coordinating marketing activities, monitoring competitor activities, and supporting customer service operations, all while working closely with the Product Executive, Tender &amp; institution business unit manager , and other teams to achieve sales and customer satisfaction goals.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 Promotional:
 
 
 
 
 <ul>
 <li>
 Perform activities related to product promotion, demonstrations, lead generation, and regularly updating management on progress.
 </li>
 <li>
 Develop and maintain a sound customer base by engaging with Key Opinion Leaders (KOLs) and other stakeholders to enhance sales and ensure customer goodwill and satisfaction.
 </li>
 <li>
 Assess market conditions through intelligence gathering, including monitoring competitor activities, identifying gaps between current products, customer needs, and competitive offerings.
 </li>
 <li>
 Gather customer feedback as needed and communicate insights to the reporting Manager for continuous product and service improvement.
 </li>
 </ul>
 
 
 
 
 Coordination:
 
 
 
 
 <ul>
 <li>
 Collaborate with the Product Executive, Tender and institution Unit Manager in organizing seminars, presentations, and workshops to effectively sell and market products to customers.
 </li>
 <li>
 Assist in coordinating with the sales team on low stock situations, tender submissions, and customer inquiries.
 </li>
 </ul>
 
 
 
 
 Filing, Documentation, and Reporting:
 
 
 
 
 <ul>
 <li>
 Maintain an updated list of customers with key contacts and decision-makers within the assigned territory.
 </li>
 <li>
 Prepare and submit monthly market intelligence and competitor activity reports to line managers, ensuring timely updates are shared with management.
 </li>
 </ul>
 
 
 
 
 
 Qualification &amp; Experience:
 
 
 
 
 
 <ul>
 <li>
 Bachelor's degree in Life Sciences, or a related field.
 </li>
 <li>
 Minimum of 2-3 years of experience as a Medical Representative, Product specialist dealing with institutions in Abu Dhabi.
 </li>
 <li>
 Minimum 1 year of experience working with Institutions in a must.
 </li>
 <li>
 UAE Driving license is a must.
 </li>
 <li>
 Proven ability to build and maintain strong relationships with customers and key stakeholders.
 </li>
 <li>
 Strong communication, negotiation, and presentation skills.
 </li>
 <li>
 Ability to gather and analyze market intelligence to drive decision-making.
 </li>
 </ul>
 
 
</div>

Product Specialist (Institution)

IMPETUS EXECUTIVE

<div>
 
 The
 
 Senior Product Specialist
 
 is responsible for designing the products and services,
 
 
 engaging with the technology department in the definition of the business requirements and in shaping the technical and functional specifications for future development. As such, the Senior product Specialist, must have a strong knowledge of the processes and dynamics of the post trade, the relevance of these products for the clients, and the importance that these products have in the overall set of services.
 
 
 
 
 
 
 KEY RESPONSIBILIES
 
 
 
 
 
 
 
 Core Responsibilities
 
 
 
 
 1) Product Management:
 
 
 <ul>
 <li>
 Conduct exploratory market research and user research to validate product
 </li>
 </ul>
 
 hypotheses, and undertake competitor analysis
 
 <ul>
 <li>
 Use (and where relevant engage customer / user advisory boards), user
 </li>
 </ul>
 
 segmentation, personas and problem statements to inform use-centric product
 
 
 design, development and ongoing product improvement decision-making
 
 <ul>
 <li>
 Identify, propose and validate solutions to capitalize on opportunities and propose
 </li>
 </ul>
 
 sustainable product strategy based on specific organization contexts
 
 <ul>
 <li>
 Adopt tailored communication strategies to manage varying stakeholders,
 </li>
 </ul>
 
 requirements and product contexts
 
 <ul>
 <li>
 Link business strategy to product development using roadmaps and product
 </li>
 </ul>
 
 portfolio management, and learn how to use road mapping tools
 
 
 
 2) Product Design and Development
 
 
 <ul>
 <li>
 Analyze and adopt Agile framework(s) including Scrum and MVP frameworks, and
 </li>
 </ul>
 
 create a product roadmap comprising user stories, epics and themes that supports
 
 
 product strategy and iteration throughout the product design and development
 
 
 phases
 
 <ul>
 <li>
 Apply the basic principles of UI/UX design to create user-centric products that
 </li>
 </ul>
 
 align with the product vision
 
 <ul>
 <li>
 Liaise / support internal and external IT development teams in line with product
 </li>
 </ul>
 
 roadmap
 
 <ul>
 <li>
 Select and use various testing methods to validate product design decisions and
 </li>
 </ul>
 
 respond iteratively to user feedback
 
 <ul>
 <li>
 Use prioritization techniques to make strategic product decisions and manage
 </li>
 </ul>
 
 constraints
 
 
 
 3) Bringing Product to market
 
 
 <ul>
 <li>
 Align / support product testing with key internal (Operations, Customer Services,
 </li>
 </ul>
 
 IT, &hellip;) and external stakeholders. To include preparation of outline test cases, test
 
 
 documentation, testing support, &hellip;
 
 <ul>
 <li>
 Prepare overview of the product launch and Go-to-Market strategy (GTM),
 </li>
 </ul>
 
 elements of GTM strategy, product positioning and messaging, and product-launch
 
 
 planning2
 
 
 
 
 
 
 QUALIFICATIONS AND EXPERIENCE
 
 
 
 
 
 <ul>
 <li>
 10+ years of experience in the post trade banking or infrastructure industry
 </li>
 </ul>
 
 Years &amp; Nature of Experience
 
 <ul>
 <li>
 Capability to engage commercially with senior external parties
 </li>
 <li>
 Understanding of the financial market trends and practices
 </li>
 <li>
 Deep knowledge of the product and services of the &ldquo;settlement&rdquo; market layer, as well as of
 </li>
 </ul>
 
 the market and product trends, which also include knowledge of digital technology and its
 
 
 application to the post trade products and services.
 
 <ul>
 <li>
 Digital Assets: Proven experience of design and implementation of digital assets products
 </li>
 </ul>
 
 and services. Knowledge of the various cryptographic languages and DLT/Blockchain.
 
 <ul>
 <li>
 Understanding of applicable regulations such as CPMI IOSCO and CSDR in tis multiple versions (EU, UK, etc.)
 </li>
 <li>
 Track record of having implemented previously product and services, leading both IT
 </li>
 </ul>
 
 implementation (from RFP to supervision of IT platform implementation) both within
 
 
 custodians or preferably within market infrastructures and namely CSDs.
 
 <ul>
 <li>
 Good communication skills (conviction skills and sensitive communication style)
 </li>
 <li>
 Senior presentation skills
 </li>
 <li>
 Fluency (written and spoken) in English, Arabic a plus.
 </li>
 </ul>
 
 
 
 
 
 KEY INTERACTIONS
 
 
 
 
 
 <ul>
 <li>
 Internal Company staff and management, IT department Commercial parties as appropriate
 </li>
 <li>
 Identify appropriate product metrics and success criteria to continuously improve the product, and promote product and organization success
 </li>
 <li>
 Align product development and delivery timeframes to other functional units (Operations, Customer Services, Communications &amp; Marketing, &hellip;)
 </li>
 <li>
 Training and Education
 </li>
 <li>
 Prepare product material (including appropriate user documentation, customer / user
 </li>
 </ul>
 
 advisory board presentations) for internal and external use
 
 <ul>
 <li>
 Prepare / provide internal training for product management team, Operations, Customers
 </li>
 </ul>
 
 Services, &hellip;
 
 
 
 
 
 
 TECHNICAL
 
 
 
 
 
 
 BSc / MSc / MBA qualification(s) Ideally in Computer Science / Information Technology / Information Systems /
 
 
 Engineering, and Business Administration / Financial Management 10+ years practical experience
 
 
 PM1, UX Design, &hellip; Product Management / Product Development experience &amp; qualification(s)
 
 
 10+ years practical experience
 
 
 PMP, PRINCE2, CAPM, AgilePM, Scrum Alliance, &hellip;
 
 
 Program / Project Management experience &amp; qualifications (in particular a deep understanding of Agile methodologies)
 
 
 MS-Office (Excel, Access VB, SQL) MS-Office competency / qualification(s)
 
 
 BI, Python, R Data Analysis &amp; Interpretation
 
 
 10+ years practical experience Capital Markets / Financial Services expertise (in particular Post-Trade
 
</div>

Senior Product Specialist

Explore 758+ Product marketing specialist in Abu Dhabi this December. Find roles across top companies and apply now to boost your career.

758 product marketing specialist jobs IN Abu Dhabi

Marketing Specialist

Marketing Specialist

Product Marketing Manager

Product Marketing Manager

Product Marketing Manager, VentureOne

Product Specialist (Institution)

Senior Product Specialist