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product marketing specialist

<div>
 At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we&rsquo;ll give you what you need to make it happen. It won&rsquo;t always be easy, growing takes grit. But at ABB, you&rsquo;ll never run alone. Run what runs the world.
 
 
 This Position reports to:
 
 
 Product Marketing Manager
 
 
 
 
 Your Role And Responsibilities
 
 
 
 In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
 
 
 The work model for the role is: onsite
 
 
 This role is contributing to the Electrification Business Area, Smart Power Division in Egypt. Main stakeholders are Marketing and Sales, Channels Management..
 
 
 You will be mainly accountable for:
 
 
 <ul>
 <li>
 Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
 </li>
 <li>
 Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
 </li>
 <li>
 Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
 </li>
 <li>
 Executing annual marketing plan in collaboration with relevant division and/or product groups.
 </li>
 <li>
 Developing business plans focused on driving business development for a defined market.
 
 
 
 </li>
 </ul>
 
 Qualifications For The Role
 
 
 
 <ul>
 <li>
 You enjoy working with market mapping, benchmarking and optimized solution offerings inside the Low voltage products market
 </li>
 <li>
 You have 8+ years of experience in Low Voltage Panel Building Field.
 </li>
 <li>
 Highly adept in Network analysis calculations and related tools used for Low Voltage Panel dimensioning.
 </li>
 <li>
 You are passionate about collaboration and effective communication and attention to detail and problem-solving.
 </li>
 <li>
 Degree in / Have a demonstrated track record in / Extensive knowledge of / Proven experience of Electrical Power Engineering, Power distribution in Low Voltage Products / Systems field.
 </li>
 <li>
 You are at ease communicating in English
 
 
 
 </li>
 </ul>
 
 More About Us
 
 
 ABB's Electrification business area is a global leader in providing innovative solutions that enhance the efficiency and sustainability of electrical systems. Our portfolio includes a wide range of products and services designed to optimize energy usage, improve safety, and enhance operational performance. With a strong focus on digitalization and smart technologies, we empower our customers to navigate the transition to a more sustainable energy future. Our commitment to quality and reliability ensures that we deliver exceptional value to our partners and stakeholders around the world.
 
 
 Located in Cairo, Egypt, ABB's Smart Power division is dedicated to delivering innovative electrical solutions that enhance energy efficiency and reliability. We seek to retain our position as a trusted partner in the transition to a smarter energy future.
 
 
 We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.
</div>

Product Marketing Specialist

<div>
 At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we&rsquo;ll give you what you need to make it happen. It won&rsquo;t always be easy, growing takes grit. But at ABB, you&rsquo;ll never run alone. Run what runs the world.
 
 
 This Position reports to:
 
 
 Product Marketing Manager
 
 
 
 
 Your Role And Responsibilities
 
 
 
 In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
 
 
 The work model for the role is: onsite
 
 
 This role is contributing to the Electrification Business Area, Smart Buildings Division in Egypt. Main stakeholders are Marketing and Sales, Channels Management.
 
 
 You will be mainly accountable for:
 
 
 <ul>
 <li>
 Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
 </li>
 <li>
 Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
 </li>
 <li>
 Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
 </li>
 <li>
 Executing annual marketing plan in collaboration with relevant division and/or product groups.
 </li>
 <li>
 Developing business plans focused on driving business development for a defined market.
 
 
 
 </li>
 </ul>
 
 Qualifications For The Role (Mandatory)
 
 
 
 <ul>
 <li>
 You enjoy working with market mapping, benchmarking and optimized solution offerings inside the Low voltage products market
 </li>
 <li>
 You have 3-5 years of experience in Low Voltage Products field. preferable working as Product Marketing.
 </li>
 <li>
 You are qualified in / Highly adept in Market analysis, Product positioning/benchmarking, Product Launches, Product Applications and coordination.
 </li>
 <li>
 You are innovative around and effective communication and attention to detail and problem-solving.
 </li>
 <li>
 Proven experience of Electrical Power Engineering, Power distribution in Low Voltage Products / Systems.
 </li>
 <li>
 You are at ease communicating in English
 
 
 </li>
 </ul>
 More about us
 
 
 ABB's Electrification business area is a global leader in providing innovative solutions that enhance the efficiency and sustainability of electrical systems. Our portfolio includes a wide range of products and services designed to optimize energy usage, improve safety, and enhance operational performance. With a strong focus on digitalization and smart technologies, we empower our customers to navigate the transition to a more sustainable energy future. Our commitment to quality and reliability ensures that we deliver exceptional value to our partners and stakeholders around the world.
 
 
 Located in Cairo, Egypt, ABB's Smart Power division is dedicated to delivering innovative electrical solutions that enhance energy efficiency and reliability. We seek to retain our position as a trusted partner in the transition to a smarter energy future.
 
 
 We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.
</div>

Nawah Scientific

<div>
 
 
 Job Brief:
 
 
 
 We are looking for a
 
 Marketing Specialist
 
 to join our team and ensure smooth execution of marketing campaigns, reliable platform management, and strong cross-functional collaboration. The ideal candidate will be detail-oriented, technically skilled, and passionate about optimizing marketing workflows to drive measurable business impact.
 
 
 
 
 
 
 Job Description:
 
 
 
 
 Platform Management &amp; Data Hygiene
 
 
 <ul>
 <li>
 Manage and maintain CRM, marketing automation, and analytics tools to ensure clean and reliable data.
 </li>
 <li>
 Oversee platform administration and data hygiene.
 </li>
 <li>
 Collaborate with teams to ensure smooth tool integration and usage.
 </li>
 </ul>
 
 
 
 
 
 Campaign Execution Funnel Optimization
 
 
 <ul>
 <li>
 Set up and optimize campaigns, landing pages, and lead scoring to improve lead flow and conversion.
 </li>
 <li>
 Build landing pages and email nurture sequences.
 </li>
 <li>
 Monitor lead progression through the funnel and identify bottlenecks.
 </li>
 <li>
 Develop event-specific lead capture forms and automate follow-up processes.
 </li>
 </ul>
 
 
 
 
 Cross-Functional Coordination &amp; Support
 
 
 <ul>
 <li>
 Work closely with Sales and Product teams across business units to synchronize efforts and resolve technical issues.
 </li>
 <li>
 Coordinate between business units and geographies.
 </li>
 <li>
 Troubleshoot and resolve platform and campaign-related technical problems.
 </li>
 </ul>
 
 
 
 
 AI Integration
 
 
 <ul>
 <li>
 Leverage AI tools to analyze market trends, customer behavior, and campaign performance across both digital and offline channels.
 </li>
 <li>
 Apply AI-driven insights for audience segmentation, location targeting, and media buying optimization.
 </li>
 <li>
 Use AI to personalize content, enhance customer engagement, and improve lead scoring.
 </li>
 <li>
 Measure and track the effectiveness of campaigns (online and offline) through AI-enabled analytics dashboards.
 </li>
 <li>
 Support teams with adopting AI-powered solutions to optimize budget allocation and decision-making.
 </li>
 </ul>
 
 
 
 
 
 Job Requirements:
 
 
 
 
 
 Must-have
 
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business Administration, Marketing, Communications, or related field.
 </li>
 <li>
 
 4 - 6 years of experience in marketing.
 
 </li>
 <li>
 
 Experience with marketing tools such as Print Materials, Event Marketing, Direct Marketing, and On-Site Branding.
 
 </li>
 <li>
 
 Experience with MS Office.
 
 </li>
 <li>
 Experience in B2B industry.
 </li>
 <li>
 English (Advanced).
 </li>
 <li>
 Hands-on experience with AI-driven marketing tools.
 </li>
 </ul>
 
 
 
 
 
 
 Nice to have
 
 
 
 
 
 
 <ul>
 <li>
 Marketing certificate/diploma Degree.
 </li>
 <li>
 Previous experience in scientific services, laboratory testing, pharmaceutical, or biotech industries.
 </li>
 <li>
 Knowledge of scientific terminology, lab operations, or research workflows.
 </li>
 <li>
 Knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva).
 </li>
 <li>
 Familiarity with data collection methods, statistical analysis software.
 </li>
 <li>
 AI-related certification in business or marketing applications is highly preferred.
 </li>
 </ul>
 
 
 
 
 What We Offer:
 
 
 <ul>
 <li>
 Work with a supportive and energetic team in a dynamic research environment that fosters collaboration and innovation.
 </li>
 <li>
 Enjoy annual salary increases and additional benefits based on your performance and contribution.
 </li>
 <li>
 Receive an annual family bonus as a token of appreciation for your loyalty and commitment to the company.
 </li>
 <li>
 Earn a great quarterly incentive for achieving your goals and exceeding expectations.
 </li>
 <li>
 Benefit from comprehensive social and medical insurance coverage for you.
 </li>
 <li>
 Participate in an annual cycle meeting to review your progress and plan your future development.
 </li>
 </ul>
 
 
 
</div>

Marketing Specialist

Taager

<div>
 
 About Taager
 
 
 
 Taager
 
 
 is the first B2B startup specialized in supporting social sellers. We are democratizing the social e-commerce space by enabling entrepreneurs &mdash; whether beginners or experienced &mdash; to sell online without capital, inventory, or operational experience. We handle product selection, storage, logistics, payment collection, and customer service on behalf of our merchants.
 
 
 Launched in 2019 with a team of just 8 people, we&rsquo;ve grown to over 700 employees across Egypt, Saudi Arabia, the UAE, and more recently, Morocco. We serve over
 
 
 34,000 social commerce sellers from diverse backgrounds &mdash; from students seeking side income to seasoned digital marketers aiming to become independent entrepreneurs. Our sellers have access to over 2,500 high-potential products.
 
 
 Our teams are driven by our mission and deeply motivated to provide the best experience for our sellers. With a commitment to quality and operational excellence, we're transforming the social commerce landscape in the MENA region!
 
 
 Our Mission
 
 
 To empower anyone to start and grow their own e-commerce business.
 
 
 Our Vision
 
 
 We envision a world where anyone can sell online, earn a living, and even build wealth &mdash; all within a simple, low-risk environment. A world where the magic of technology is made accessible to the most talented merchants.
 
 
 Why Join Taager?
 
 
 <ul>
 <li>
 You'll work in an international environment with team members from over 10 nationalities.
 </li>
 <li>
 You&rsquo;ll have access to a very attractive compensation plan, depending on your ability to scale.
 </li>
 <li>
 We invest in team development and prioritize internal promotions.
 </li>
 <li>
 You&rsquo;ll work alongside ambitious, kind, and talented individuals
 
 
 </li>
 </ul>
 
 Position Summary
 
 
 
 We are seeking a Performance Marketing Specialist with proven expertise in B2B marketing to join our growing team. This role is ideal for a data-driven marketer who thrives on designing, executing, and optimizing campaigns across acquisition and activation funnels. You will play a critical role in driving measurable growth, ensuring marketing investments deliver strong ROI, and shaping the digital customer journey.
 
 
 
 What Will You Do
 
 
 
 <ul>
 <li>
 Campaign Strategy &amp; Execution
 </li>
 <ul>
 <li>
 Plan, launch, and optimize acquisition and activation campaigns across paid search, social, display, and programmatic channels.
 </li>
 <li>
 Develop targeted strategies for B2B audiences to drive high-quality leads and conversions.
 </li>
 <li>
 Collaborate with sales, product, and content teams to ensure alignment between campaigns and business objectives.
 </li>
 </ul>
 <li>
 Performance Measurement &amp; Analytics
 </li>
 <ul>
 <li>
 Own end-to-end campaign tracking, attribution, and performance reporting.
 </li>
 <li>
 Define, monitor, and analyze KPIs including CAC, CPL, conversion rates, ROAS, and retention metrics.
 </li>
 <li>
 Conduct A/B tests and leverage insights to improve efficiency across the funnel.
 </li>
 </ul>
 <li>
 Optimization &amp; Growth
 </li>
 <ul>
 <li>
 Identify scaling opportunities while maintaining efficiency and quality of leads.
 </li>
 <li>
 Implement retargeting, nurturing, and activation strategies to increase pipeline velocity.
 </li>
 <li>
 Stay ahead of industry trends, tools, and competitive strategies to enhance campaign effectiveness.
 </li>
 </ul>
 <li>
 Collaboration &amp; Reporting
 </li>
 <ul>
 <li>
 Partner with the analytics team to create dashboards and actionable insights.
 </li>
 <li>
 Present performance updates, growth opportunities, and strategic recommendations to stakeholders.
 </li>
 <li>
 Work closely with design and content teams to develop compelling creatives and tailored messaging.
 
 </li>
 </ul>
 </ul>
 
 What Will Make You Successful
 
 
 
 <ul>
 <li>
 3&ndash;4 years of proven experience in performance marketing, with a strong emphasis on B2B acquisition and activation.
 </li>
 <li>
 Solid track record of managing multi-channel paid campaigns (Google Ads, LinkedIn AdMixpanel, metabasetic).
 </li>
 <li>
 Advanced proficiency in analytics platforms and tools (e.g., Google Analytics 4, Mixpanel, Metabase, or similar).
 </li>
 <li>
 Strong command of data-driven decision-making, KPI tracking, and marketing attribution models.
 </li>
 <li>
 Experience designing and optimizing funnels for lead generation, qualification, and activation.
 </li>
 <li>
 Excellent understanding of B2B buying cycles and digital user journeys.
 </li>
 <li>
 Strong communication skills with the ability to translate complex performance insights into actionable recommendations.
 </li>
 </ul>
</div>

Performance Marketing Specialist

Hadaf Solutions

<div>
 
 
 Job Description:
 
 
 
 We are looking for a highly skilled Performance Marketing Specialist &ndash; B2B with a strong marketing mindset to join our team. The ideal candidate will be responsible for planning and managing paid marketing campaigns across platforms such as LinkedIn, Google Ads, Meta, and others, with a focus on lead generation and measurable business impact.
 
 
 
 
 
 
 Responsibilities:
 
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Plan and execute performance-driven B2B campaigns across LinkedIn and Google Ads.
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Optimize campaigns to achieve KPIs such as CPL, MQLs, and ROAS.
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Monitor campaign performance and analyze data to provide actionable insights.
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Collaborate with marketing, design, and analytics teams to ensure alignment with business goals.
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Implement targeting strategies to effectively reach B2B audience segments.
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Utilize platforms such as Google Analytics, Looker, Zapier, and GTM to measure and report performance.
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Stay up-to-date with trends in B2B digital advertising and performance marketing.
 
 
 
 
 
 
 Requirements:
 
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Proven experience in performance marketing with a focus on B2B.
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Hands-on experience with LinkedIn, Google Ads, and Meta campaigns.
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strong analytical skills and data interpretation capabilities.
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Solid understanding of campaign KPIs and performance metrics.
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Experience using tools like Google Analytics, Looker, Zapier, and GTM.
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strategic thinking with the ability to manage execution efficiently.
 
 
 Excellent communication and teamwork skills.
 
 
 
 
 
 
 Apply now!
 
 
 https://b24-wseg9l.bitrix24.site/crm_form_f1cao/
 
 
 
</div>

Classera

<div>
 
 Content Marketing Specialist
 
 
 
 
 Position Overview
 
 
 
 We are seeking a talented and creative Content Marketing Specialist to join our marketing team. The ideal candidate will play a pivotal role in crafting compelling and engaging content that resonates with our B2B audience across Classera product lines. Your expertise in content creation and strategy will drive brand awareness, lead generation, and thought leadership within our industry.
 
 
 
 Job Description
 
 
 
 <ul>
 <li>
 Develop a comprehensive content strategy aligned with the overall marketing goals and objectives.
 </li>
 <li>
 Create, edit, and proofread various types of marketing collateral, including but not limited to blogs, whitepapers, case studies, website copy, email campaigns, social media content, and video scripts.
 </li>
 <li>
 Collaborate closely with cross-functional teams including Product, Sales, and Design to ensure accurate representation of features, benefits, and value propositions in all content.
 </li>
 <li>
 Conduct thorough research to stay current on industry trends, competitor offerings, and customer pain points, integrating these insights into content creation.
 </li>
 <li>
 Optimize content for SEO, ensuring high visibility and ranking on search engines for relevant keywords and phrases.
 </li>
 <li>
 Develop and maintain an editorial calendar that aligns with product launches, events, and other marketing initiatives.
 </li>
 <li>
 Assist in creating presentations and educational materials for webinars, workshops, and conferences.
 </li>
 <li>
 Stay up-to-date with emerging content marketing trends and technologies to continuously enhance our approach.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 Bachelor&rsquo;s degree in marketing, Communications, Journalism, or a related field.
 
 
 Proven experience (3 &ndash; 5 years) in content marketing, preferably within a B2B environment.
 
 
 Experience with content management systems, marketing automation tools, and analytics platforms.
 
 
 Exceptional written and verbal communication skills with an eye for detail and a strong command of grammar and style, both Arabic &amp; English language.
 
 
 A portfolio showcasing a diverse range of content pieces, including long-form articles, short-form content, and various content formats.
 
 
 Proficiency in SEO best practices and content optimization is a must.
 
 
 Creative mindset with the ability to think outside the box and develop innovative content ideas.
</div>

Content Specialist

Explore 702+ Product marketing specialist in Cairo this September. Find roles across top companies and apply now to boost your career.

702 product marketing specialist jobs IN Cairo

Product Marketing Specialist

Product Marketing Specialist

Marketing Specialist

Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist

Content Specialist