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b2b product marketing specialist Jobs in Cairo

b2b product marketing specialist

product marketing specialist

ArpuPlus - ARPU Telecommunications Services

<div>
 
 Job Overview:
 
 
 
 We are seeking a B2B Product Marketing Specialist to join our team and support the development and execution of marketing strategies for our business-to-business products. The ideal candidate will have a passion for understanding customer needs, market dynamics, and effective marketing tactics to drive product growth.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Conduct research to understand market trends, customer needs, and competitive positioning to inform marketing strategies
 </li>
 <li>
 Assist in developing compelling product messaging and positioning that resonates with target B2B audiences
 </li>
 <li>
 Identify emerging CPaaS adoption patterns and industry-specific communication challenges
 </li>
 <li>
 Translate product features into clear, industry-focused value propositions and use cases
 </li>
 <li>
 Develop and execute marketing strategies for each targeted industry, focusing on high-impact business cases that align with the business growth plan
 </li>
 <li>
 Collaborate with the team to plan and execute product marketing campaigns, including digital, performance and social media marketing initiatives
 </li>
 <li>
 Plan and execute lead-generation campaigns and nurture programs for each industry
 </li>
 <li>
 Manage and optimize digital campaigns (email, LinkedIn, performance ads) to generate qualified leads
 </li>
 <li>
 Build and maintain lead funnels for targeted industries
 </li>
 <li>
 Create sales materials such as product sheets, presentations, and case studies to assist the sales team in effectively communicating product value and tackle customer's pain points in relative industry
 </li>
 <li>
 Help coordinate and promote product through AI tools generating leads
 </li>
 <li>
 Monitor and report on campaign performance metrics, providing insights and recommendations for continuous improvement
 </li>
 <li>
 Work closely with product management, sales, and customer success teams to align marketing efforts with business objectives
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business, Communications, or a related field
 </li>
 <li>
 3 to 5 years of experience in marketing strategies for SaaS in the CpaaS B2B environment
 </li>
 <li>
 Hands-on in performance marketing and lead generation
 </li>
 <li>
 Knowledge of AI tools related to product marketing
 </li>
 <li>
 Familiarity with product marketing processes and techniques
 </li>
 <li>
 Ability to translate technical product features into business value for different industries
 </li>
 <li>
 Strong analytical skills with the ability to interpret data and market research
 </li>
 <li>
 Excellent written and verbal communication skills
 </li>
 <li>
 Proficiency in marketing tools and software (e.g.: email marketing platforms, analytics tools)
 </li>
 <li>
 Understanding of digital marketing strategies (SEO, PPC, social media)
 </li>
 <li>
 Detail-oriented and organized, with strong project management skills
 </li>
 <li>
 Creative thinker with a willingness to learn and adapt
 </li>
 <li>
 Team player with strong interpersonal skills and the ability to collaborate effectively
 </li>
 </ul>
</div>

B2B Product Marketing Specialist

parishia pharma

<div>
 Job Vacancy: Product Specialist
 
 Are You Ready to Drive Our Dermatology Portfolio Success Across all Governorates of Egypt??
 
 
 Parishia Pharma, a leading company in Dermatology and Nutrition products, is seeking a high-caliber Product Specialist to lead the marketing and training strategies for our innovative portfolio covering all Governorates of the Republic.
 
 
 Essential Requirements:
 
 1- Mandatory Experience: A minimum of 2 to 3 years of proven experience as a Product Specialist (or equivalent role) specifically within the Dermatology or Derma-Cosmetics sector.
 
 2- Educational Background: Bachelor's Degree in Pharmacy, Veterinary medicine, or Science (highly preferred).
 
 3- Strong ability to develop, execute, and monitor product marketing plans and strategies.
 
 4- Exceptional presentation, communication, and sales team training skills.
 
 5- Flexibility and willingness to travel extensively to cover the entire Republic.
 
 
 How to Apply:
 
 Qualified candidates with the required Dermatology experience are invited to submit their CV to "fadyfekry30@gmail.com", ensuring the subject line reads: "Product Specialist - Derma"
</div>

Product Specialist

QHSSE PLATFORM

<div>
 
 
 About QHSSE PLATFORM&nbsp;
 
 
 
 QHSSE PLATFORM is the MEA region&rsquo;s first tech-driven QHSSE consultancy and training firm, integrating AI, AR, VR, IoT, and LMS into consulting and training services. We deliver HSE, ESG, Fire Protection, Process Safety, ISO compliance, and digital transformation solutions to Fortune 500 companies, regional leaders, and governmental entities across more than 15 countries.&nbsp;
 
 
 
 
 
 
 Role Overview:
 
 
 
 The Marketing Specialist supports the execution of marketing, branding, and partnership initiatives to drive brand growth, lead generation, and market visibility. This role focuses on implementing digital advertising, managing content and campaigns, supporting SEO and media buying efforts, and coordinating with regional and strategic partners to ensure all marketing activities contribute to business growth and revenue objectives.
 
 
 
 
 
 The Marketing Specialist will work closely with the Marketing Lead, Business Development, Sales, and Product teams to align execution with company goals.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 1. Marketing Strategy Execution
 
 
 
 
 
 
 Support the development and implementation of the department&rsquo;s marketing strategy.
 
 
 
 
 
 Assist in setting measurable objectives, priorities, and initiatives to achieve brand growth and lead generation goals.
 
 
 
 
 
 Track and report on marketing activities to ensure alignment with strategic objectives.
 
 
 
 
 
 
 2. Campaign Management &amp; Performance
 
 
 
 
 
 
 Execute digital and offline marketing campaigns, ensuring timely delivery and adherence to brand guidelines.
 
 
 
 
 
 Monitor campaign results, track KPIs, and provide performance insights for optimization.
 
 
 
 
 
 Support adjustments to ongoing campaigns based on data-driven insights.
 
 
 
 
 
 
 3. Lead Generation
 
 
 
 
 
 
 Implement lead generation campaigns through digital channels, social media, and strategic initiatives.
 
 
 
 
 
 Support media buying activities, ensuring campaigns deliver qualified leads with high ROI.
 
 
 
 
 
 Assist in maintaining a consistent flow of leads within budget parameters.
 
 
 
 
 
 
 4. Brand Awareness &amp; PR Support
 
 
 
 
 
 
 Contribute to initiatives that strengthen the company&rsquo;s and CEO&rsquo;s brand visibility through media coverage, events, and social media.
 
 
 
 
 
 Coordinate with PR and content teams to publish high-quality, engaging content that enhances public perception.
 
 
 
 
 
 Support the creation of stories, testimonials, and visual content for brand storytelling.
 
 
 
 
 
 
 5. Partnerships &amp; Collaborations
 
 
 
 
 
 
 Identify and support partnership opportunities with regional and industry partners to drive brand growth and lead generation.
 
 
 
 
 
 Assist in managing existing partnerships to ensure mutual value and alignment with marketing goals.
 
 
 
 
 
 Collaborate with partners on joint marketing initiatives, co-branded campaigns, and event participation.
 
 
 
 
 
 6. Content Creation &amp; Social Media
 
 
 
 
 
 Develop, curate, and publish engaging content across social platforms in line with company objectives.
 
 
 
 
 
 Work with designers and videographers to create impactful visual content for digital channels.
 
 
 
 
 
 Monitor social engagement metrics to optimize content strategy and increase follower growth.
 
 
 
 
 
 
 7. SEO Strategy &amp; Execution
 
 
 
 
 
 
 Conduct keyword and market research to support SEO initiatives.
 
 
 
 
 
 Implement on-page and off-page SEO strategies to improve search visibility and organic traffic.
 
 
 
 
 
 Collaborate with the content team to ensure SEO-optimized materials are regularly produced.
 
 
 
 
 
 
 8. Media Buying &amp; Conversion Tracking
 
 
 
 
 
 
 Assist in managing digital ad campaigns (e.g., Google Ads, Meta Ads), ensuring optimal targeting and spend efficiency.
 
 
 
 
 
 Track conversion rates and performance metrics to evaluate campaign effectiveness.
 
 
 
 
 
 Recommend improvements to maximize ROI and conversion outcomes.
 
 
 
 
 
 
 9. Event Coordination &amp; Promotion
 
 
 
 
 
 
 Support planning and execution of company participation in industry events and exhibitions.
 
 
 
 
 
 Assist in organizing company-hosted events to enhance brand positioning and lead generation.
 
 
 
 
 
 Collaborate with PR and design teams to promote events across digital platforms.
 
 
 
 
 
 
 10. Budget &amp; Cost Optimization Support
 
 
 
 
 
 
 Monitor campaign expenses and suggest cost-effective solutions to optimize marketing spend.
 
 
 
 
 
 Ensure resourceful use of budget across all marketing functions while maintaining quality.
 
 
 
 
 
 
 11. Documentation &amp; Reporting
 
 
 
 
 
 
 Maintain accurate documentation of marketing activities, campaigns, and outcomes using project management tools (e.g., Trello).
 
 
 
 
 
 Organize all marketing assets, materials, and outputs on Google Drive for centralized access.
 
 
 
 
 
 Prepare and submit monthly marketing performance summaries highlighting accomplishments, metrics, and recommendations.
 
 
 
 
 
 
 Qualifications &amp; Skills:
 
 
 
 
 
 
 Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field.
 
 
 
 
 
 2&ndash;4 years of experience in marketing, digital advertising, or partnerships.
 
 
 
 
 
 Strong understanding of digital marketing channels, SEO, and social media management.
 
 
 
 
 
 Experience with Google Ads, Meta Ads, and analytics tools (Google Analytics, SEMrush, etc.).
 
 
 
 
 
 Excellent communication, organizational, and project management skills.
 
 
 
 
 
 Ability to work cross-functionally and manage multiple priorities in a fast-paced environment.
 
</div>

Marketing Specialist

EVA pharma

<div>
 
 Join EVA Pharma, a leading pharmaceutical company dedicated to empowering the fight for health and well-being as a fundamental human right. Recognized and certified as a best place to work, we are committed to fostering a supportive and innovative environment for our team members.
 
 
 Job Summary:
 
 We are seeking a passionate and talented&nbsp;
 
 Assistant Product Manager
 
 to join our dynamic team.
 
 The ideal candidate will contribute to our mission of enhancing human health and well-being, ensuring that we meet the highest standards of excellence in our industry.
 
 
 
 
 Key Responsibilities:
 
 
 
 
 1. Marketing Strategy Execution
 
 
 <ul>
 <li>
 Assist in implementing marketing plans and product strategies in alignment with brand objectives
 </li>
 <li>
 Support the development of promotional materials, detailing aids, and digital content in collaboration with the design and sales teams.
 </li>
 </ul>
 
 
 2. Market &amp; Competitive Analysis
 
 
 <ul>
 <li>
 Conduct market research and competitor analysis to identify trends, opportunities, and customer insights
 </li>
 <li>
 Monitor product performance and prepare regular reports on sales trends, market share, and promotional effectiveness
 </li>
 </ul>
 
 
 3. Product Lifecycle Support
 
 
 <ul>
 <li>
 Coordinate new ruminants product launches and contribute to go-to-market planning including packaging, pricing, and positioning
 </li>
 <li>
 Support ongoing ruminants product lifecycle management activities such as SKU rationalization and stock monitoring
 </li>
 <li>
 Work closely with external agencies, veterinarians, and industry partners to support field activities and customer engagement
 </li>
 </ul>
 
 
 4. Event &amp; Campaign Management
 
 
 <ul>
 <li>
 Support organization of scientific conferences, product workshops, webinars, and internal launch events
 </li>
 <li>
 Track and evaluate the effectiveness of campaigns and marketing initiatives
 </li>
 </ul>
 
 
 
 
 
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor's degree in Veterinary Medicine, Pharmacy or a related life science discipline. A postgraduate diploma in Marketing or Business is a plus
 </li>
 </ul>
 <ul>
 <li>
 2-4 years of experience in marketing, product management, or sales&mdash;preferably in the animal health sector
 </li>
 <li>
 Strong analytical and problem-solving skills
 </li>
 <li>
 Proficiency in Microsoft Office (Excel, PowerPoint, Word); knowledge of digital marketing tools is a plus
 </li>
 <li>
 Excellent communication, organization, and project management abilities
 </li>
 </ul>
 
 Fluency in English and Arabic.
 
</div>

Assistant Product Manager- Ruminants line

Vezeeta

<div>
 Vezeeta is a single point of care for digital outpatient
 
 
 services, offering convenient, and unparalleled patient experiences through
 
 
 three key outpatient touchpoints &ndash; Doctors' Consultations, Pharmacy, and
 
 
 Diagnostics primarily Lab Sample Collection.
 
 
 Vezeeta offers a seamless digital platform to help over 10
 
 
 million patients search, choose, and book their healthcare providers based on
 
 
 real patient reviews and ratings, live doctors&rsquo; scheduling, location, fees, and
 
 
 health insurance providers, from a network of over 50,000 top-rated doctors
 
 
 across 43 specialties. Using the app, patients can schedule appointments for
 
 
 in-clinic, virtual, or at-home consultations. Patients can also book a lab
 
 
 sample collection in less than two hours, order their medications, and schedule
 
 
 home deliveries in 60-mins using the pharmacy solution
 
 
 The Role
 
 
 The Sales department at Vezeeta is hiring a highly motivated
 
 
 Product Sales Specialist with business knowledge and solid personal traits to
 
 
 assess customer needs, monitor product lifecycle, and create detailed reports
 
 
 on product information. In this role, you will work with different systems,
 
 
 designing, developing, and integrating them at every life cycle stage. If you
 
 
 are reliable in delivering mission-critical solutions with the goals of
 
 
 accessibility, optimization, and security, you could be our ideal candidate.
 
 
 This position will see you gain experience and skills in a wide range of areas
 
 
 and work at the forefront of the health-tech industry.
 
 
 He/she will be responsible for:
 
 
 <ul>
 <li>
 Maintain the customer life
 
 
 </li>
 </ul>
 cycle by making phone calls daily and field visits working with channel
 
 
 <ul>
 <li>
 Partners to understand the customer needs, and requirements and engage them.
 </li>
 <li>
 Manage the ongoing projects with the current doctors
 </li>
 <li>
 Manage accounts, identify issues, and handle customers.
 </li>
 <li>
 Perform effective online demos for customers
 </li>
 <li>
 Route qualified opportunities to the appropriate sales executives for further development and
 
 
 </li>
 </ul>
 closure
 
 
 <ul>
 <li>
 Source new sales opportunities through inbound lead follow-up and outbound cold calls and email
 </li>
 <li>
 Research accounts, identify
 
 
 </li>
 </ul>
 key players, and generate interest
 
 
 
 Requirements
 
 
 
 <ul>
 <li>
 1+ years of experience in the pharmaceutical sales field
 </li>
 <li>
 Bachelor's degree in pharmacy
 </li>
 <li>
 Proficient in Microsoft Word, Excel, Outlook, and PowerPoint.
 </li>
 <li>
 Strong negotiation skills.
 </li>
 <li>
 Excellent organizational and analytical skills.
 </li>
 <li>
 Excellent command of English written and spoken.
 </li>
 <li>
 Exceptional customer service skills.
 </li>
 <li>
 A challenging character who thrives on reaching targets.
 </li>
 </ul>
</div>

Minapharm Pharmaceuticals

<div>
 
 
 
 
 About Minapharm:
 
 
 
 
 
 Minapharm Pharmaceuticals is a leading pharmaceutical company in Egypt and the Middle East and the largest end-to-end manufacturer of biological therapies in MEA with over 20 years of experience in cellular and bioprocess engineering. Headquartered in Cairo, Minapharm commercializes over 100 life-saving and life-enhancing products ranging from small molecules to complex bioengineered proteins and viral vectors, with an impressive immunotherapy pipeline. Together with its wholly-owned Berlin-based subsidiary, ProBioGen AG - a world-leading CDMO, Minapharm has established an integrated business model making it the only gene-to-market company in the region. Consolidating its international platform of intelligent biopharmaceutical technologies with the longstanding process development and manufacturing expertise in the MEA, Minapharm, together with ProBioGen, has incorporated MiGenTra GmbH headquartered in Berlin and manufacturing in Cairo, to enhance the accessibility to critical healthcare transforming medicines through product development and commercialization of Biosimilar mABs, Cell, and Gene Therapies and vaccines, at affordable prices in Egypt, and MEA.
 
 
 
 
 
 
 
 Our Values:
 
 
 
 <ul>
 <li>
 Diversity &amp; Respect
 </li>
 <li>
 Integrity &amp; Accountability
 </li>
 <li>
 Collaboration
 </li>
 <li>
 Leadership &amp; Empowerment
 </li>
 <li>
 Innovation &amp; Continuous Learning
 </li>
 </ul>
 
 
 
 
 
 
 About The Job
 
 
 
 
 To ensure successful implementation of the Minapharm marketing strategy to achieve the forecast, by implementing cooperative marketing strategies for a product and Controlling allocated marketing and communication budget, together with the Product manager/business unit manager.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Responsible for preparing all tasks related to a newly launched product with PM &amp;/or APM/ marketing associate.
 </li>
 <li>
 Participate in preparing new promotional materials e.g. brochures, flyers, block notes, etc.
 </li>
 <li>
 Present product presentations in scientific meetings.
 </li>
 <li>
 Digital marketing tasks on all platforms.
 </li>
 <li>
 Participate in any product-related projects e.g. awareness campaigns, etc.
 </li>
 <li>
 Field visits for class A, class B, single or double with the sales team
 </li>
 <li>
 Perform any additional tasks as requested.
 </li>
 </ul>
 
 
 
 
 
 
 Job Requirements
 
 
 
 
 
 Essential
 
 :
 
 
 Bachelor of Pharmacy or Medicine
 
 
 
 
 Experiences
 
 :
 
 Previous Sales Experience of at least 3 years, previous marketing experience (product specialist or senior product specialist) of at least 3 years.&ZeroWidthSpace;
 
 
 
 
 
 
 
 Location:
 
 
 Nasr City
 
</div>

Marketing Associate

Robusta Studio

<div>
 
 About Octopus By RTG
 
 
 
 Octopus by RTG is the tech hiring and outsourcing arm of
 
 Robusta Technology Group
 
 , dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.
 
 
 We are currently hiring a Part-Time MarTech Specialist for
 
 a digital insurance company in
 
 
 KSA
 
 on a
 
 remote, 1-year contract (subject to extension)
 
 , offering an exciting opportunity to lead high-impact performance marketing campaigns within a dynamic and data-driven environment.
 
 
 
 Role Overview
 
 
 
 We are seeking a highly skilled
 
 Part-Time MarTech Specialist
 
 to manage, optimize, and enhance Tree's marketing technology ecosystem. This role ensures accurate data collection, seamless integrations, and reliable tracking across all marketing and product channels. The ideal candidate is detail-oriented, analytical, and deeply experienced with MarTech tools and tracking infrastructures.
 
 
 
 Responsibilities
 
 
 
 2. Analytics (GA4, Mixpanel)
 
 
 
 
 3. Data Integrations &amp; Pixels
 
 
 
 
 4. CRM &amp; Marketing Automation (MoEngage)
 
 
 
 
 5. QA, Testing &amp; Documentation
 
 
 
 
 <ul>
 <li>
 Google Tag Manager (GTM) Ownership
 </li>
 <li>
 Manage, maintain, and optimize GTM containers across environments.
 </li>
 <li>
 Implement, test, and deploy tags, triggers, and variables for campaigns and product analytics.
 </li>
 <li>
 Enforce consistent naming conventions, documentation, and version control.
 </li>
 <li>
 Maintain and optimize GA4 implementation, including events, conversions, audiences, and enhanced measurements.
 </li>
 <li>
 Oversee Mixpanel tracking setup: product analytics roadmap, event documentation, GTM integration.
 </li>
 <li>
 Build dashboards, validate data accuracy, and ensure consistency across analytics platforms.
 </li>
 <li>
 Configure and manage pixels across all platforms (Meta CAPI, Google Ads, TikTok, Snapchat, X).
 </li>
 <li>
 Ensure precise event mapping and support server-side integrations where required.
 </li>
 <li>
 Troubleshoot attribution discrepancies and ensure event firing accuracy across channels.
 </li>
 <li>
 Manage and monitor the MMP integration (Adjust).
 </li>
 <li>
 Manage event and attribute mapping to ensure seamless data flows into MoEngage.
 </li>
 <li>
 Debug tracking gaps and support real-time triggers, journeys, segmentation, and automation logic.
 </li>
 <li>
 Assist the growth team with journey design, event definitions, and lifecycle automation improvements.
 </li>
 <li>
 Conduct regular audits to ensure accuracy, consistency, and reliability across the entire MarTech stack.
 </li>
 <li>
 Develop and maintain technical documentation, including event specs, GTM schemas, pixel setups, and tracking SOPs.
 </li>
 <li>
 Collaborate closely with engineering teams to implement backend events and advanced tracking requirements
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 3+ years of experience in MarTech, growth analytics, or technical marketing roles.
 </li>
 <li>
 Strong hands-on experience with GTM, GA4, CAPI, and Mixpanel.
 </li>
 <li>
 Experience with CRM and automation platforms (MoEngage is a major plus).
 </li>
 <li>
 Solid understanding of tracking taxonomies, browser DevTools, debugging methodologies, and attribution logic.
 </li>
 <li>
 Experience in fintech or high-volume performance marketing environments is highly preferred
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Remote opportunity within a collaborative and growth-focused environment
 </li>
 <li>
 Competitive compensation
 </li>
 <li>
 Social and medical insurance
 </li>
 </ul>
</div>

Part-Time Technical Marketing Specialist - Remote - Octopus

Explore 490+ Product marketing specialist in Cairo this January. Find roles across top companies and apply now to boost your career.

490 product marketing specialist jobs IN Cairo

B2B Product Marketing Specialist

Product Specialist

Marketing Specialist

Assistant Product Manager- Ruminants line

Product Specialist

Marketing Associate

Part-Time Technical Marketing Specialist - Remote - Octopus