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regional marketing director

Sokin

<div><p>As the Regional Marketing Lead, MEA, you will take ownership of activating and driving Sokin&rsquo;s presence within the region. Reporting directly to the Director of Regional Marketing based in London, you will collaborate closely with the global marketing team and in-house experts to develop and execute go-to-market (GTM) strategies tailored for the region.</p><div><p>
This is a key leadership role where you will spearhead marketing campaigns, build local partnerships, and establish Sokin as a trusted fintech leader in the region.</p></div><p></p><div><p><b>
About Us</b></p></div><div><p>
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we&rsquo;re simplifying global business so businesses thrive wherever they choose to grow.
</p></div><div><p>We deliver services across:
</p></div><div><p>Global payments and receivables<br>
</p></div><div><p>Foreign Exchange (FX)
</p></div><div><p>Treasury management
</p></div><div><p>Finance reconciliations</p></div><div><p><br>
</p></div><div><p>We are rapidly expanding, with an established presence across EMEA, APAC, and North America. Backed by strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.
</p></div><div><p>Our clients span industries including sports and entertainment, logistics, travel, and technology. As we continue to scale, we&rsquo;re building a team of exceptional people who share our ambition to transform the future of global paymen</p></div><p></p><div><p><br>
Key Responsibilities:</p></div><div><p>
1. Regional Activation &amp; Strategy:</p></div><div><ul><li><p>
Develop and implement a comprehensive marketing strategy to increase brand awareness and drive adoption of Sokin&rsquo;s solutions in the region.</p></li></ul></div><div><ul><li><p>
Localise global marketing campaigns to ensure they resonate with the audience in the region.</p></li></ul></div><div><ul><li><p>
Identify market opportunities and customer segments to optimise growth and engagement.</p></li></ul></div><div><ul><li><p>
Manage and execute event marketing tactics across hosted, online and in-person events and conferences.</p></li></ul></div><div><p>
2. GTM Execution &amp; Account-Based Marketing:</p></div><div><ul><li><p>
Collaborate with in-house teams and external partners to execute go-to-market (GTM) strategies effectively.</p></li></ul></div><div><ul><li><p>
Design and implement targeted Account-Based Marketing (ABM) campaigns to engage high-value prospects and key enterprise accounts.
</p></li></ul></div><div><ul><li><p>Work closely with sales and partnerships teams to identify, prioritise, and develop personalised marketing strategies for strategic accounts.</p></li></ul></div><div><div><ul><li><p>
Lead the launch of new products and services, ensuring cohesive messaging and brand consistency.</p></li></ul></div><div><ul><li><p>
Develop localised content and campaigns that align with global strategies while addressing regional nuances.</p></li></ul></div><div><p>
3. Brand Positioning &amp; Awareness:</p></div><div><ul><li><p>
Establish Sokin as a leading player in the fintech space through targeted PR, thought leadership, and community engagement.</p></li></ul></div><div><ul><li><p>
Manage partnerships with local influencers, industry associations, and media to amplify brand visibility.</p></li></ul></div><div><ul><li><p>
Act as a brand ambassador, representing Sokin at key industry events and panel discussions.</p></li></ul></div><div><p>
4. Team Collaboration &amp; Stakeholder Management:</p></div><div><ul><li><p>
Work closely with the global based marketing team to align on global strategy and share best practices and collaborate on performance marketing, product marketing and brand initiatives for the region.</p></li></ul></div><div><ul><li><p>
Collaborate with the sales, product, partnerships and customer success teams to ensure a unified approach to customer engagement.</p></li></ul></div><div><ul><li><p>
Partner with sales development teams to create ABM playbooks and coordinate account penetration strategies.</p></li></ul></div><div><p>
5. Performance Monitoring &amp; Reporting:</p></div><div><ul><li><p>
Track and analyse the performance of campaigns using data-driven metrics.</p></li></ul></div><div><ul><li><p>
Monitor ABM and campaign effectiveness, including account engagement, pipeline influence, and revenue attribution.</p></li></ul></div><div><ul><li><p>
Regularly report on KPIs, ROI, and market insights to the Director of Regional Marketing.</p></li></ul></div><div><ul><li><p>
Continuously optimise campaigns based on performance data and feedback.</p></li></ul></div><p></p><div><p>
 Key Skills &amp; Experience:</p></div><div><ul><li><p>
7+ years of experience in marketing, with a strong focus on regional or field marketing.</p></li></ul></div><div><ul><li><p>
Proven track record of activating and growing brand presence within a specific market, preferably in the fintech or payments sector.</p></li></ul></div><div><ul><li><p>
Experience designing and executing Account-Based Marketing (ABM) strategies, including account selection, persona development, and multi-channel campaign orchestration.</p></li></ul></div><div><ul><li><p>
Experience working with cross-functional teams in a fast-paced, dynamic environment.</p></li></ul></div></div><div><div><ul><li><p>
Strong project management skills and the ability to balance strategic planning with hands-on execution.</p></li></ul></div><div><ul><li><p>
Excellent communication and interpersonal skills to influence internal and external stakeholders.</p></li></ul></div><div><ul><li><p>
Data-driven mindset with the ability to interpret metrics and adjust strategies accordingly.</p></li></ul></div><div><ul><li><p>
Familiarity with digital marketing tools.</p></li></ul></div></div></div><p></p>

Regional Marketing Lead- MEA,

Abbott

<div><p><b>Role Purpose:</b></p><p>
The Regional Head of Strategic Projects &amp; Vaccines / Respiratory &amp; CNS is responsible for driving step-change growth across priority portfolios and markets by combining strategic project leadership with end-to-end regional marketing ownership for Vaccines, Respiratory, and CNS.</p><p>
The role operates at the intersection of strategy, portfolio leadership, and execution, acting as a trusted advisor to the Divisional Vice President and working in close partnership with the Regional Marketing Director to ensure strong alignment across brand strategy, portfolio priorities, and market execution.</p><p><b>
Key Responsibilities:</b></p><p><b>
Strategic Projects &amp; Country Acceleration</b></p><ul><li>
Lead and implement multi-year acceleration plans across priority countries in alignment with regional and global growth objectives.</li><li>
Partner with country GMs and cross-functional teams to diagnose growth levers, identify gaps, track strategic initiatives with high ROI, and manage financial reconciliation including P&amp;L modeling, ROI analysis, and risk mitigation planning.</li><li>
Capability mapping and training for commercial readiness.</li><li>
Lead external engagement with partners, including consulting firms for strategic diagnostics</li></ul><p><b>
Vaccines, Respiratory &amp; CNS Marketing Leadership</b></p><ul><li>
Own the regional portfolio and brand strategy for Vaccines, Respiratory, and CNS across diverse market archetypes</li><li>
Define strategic choices across indications, segments, channels, and markets, balancing public and private market dynamics.</li><li>
Lead regional brand positioning, lifecycle management, and prioritization in close collaboration with the Regional Marketing Director, Global Brand, Medical, and Market Access teams.</li><li>
Drive launch excellence and portfolio optimization through clear strategic frameworks, toolkits, and execution standards.</li><li>
Enable strong local execution by partnering with country marketing teams on localization, performance tracking, and capability development.</li><li>
Reporting &amp; Governance: the role reports overall to the DVP MEAP and maintains a dotted line reporting relationship to the Regional Marketing Director for TA marketing strategy, brand governance, and execution matters.</li></ul><p><b>
Executive Support &amp; Strategic Advisory</b></p><ul><li>
Serve as a thought partner and advisor to the DVP and Regional Director on portfolio strategy, market prioritization, and investment choices.</li><li>
Lead preparation of executive-level materials, including strategic reviews, SLT updates, and cross-functional decision forums.</li><li>
Synthesize complex inputs into clear, structured, and action-oriented narratives that support leadership decision-making.</li></ul><p><b>
Cross-Functional Leadership</b></p><ul><li>
Act as a regional integrator across Commercial, Medical, Market Access, Regulatory, Supply Chain, Finance, and Legal.</li><li>
Establish and maintain effective governance, cadence, and transparency across strategic initiatives.</li><li>
Promote best-practice sharing and capability development across markets, strengthening regional execution maturity over time.</li></ul><p><b>
Experience &amp; Core Competencies:</b></p><ul><li>
Consultancy background is required.</li><li>
Senior commercial, marketing, or strategy leadership experience in pharmaceuticals, experience in vaccines, or specialty care, ideally across multiple markets is a plus</li><li>
Proven track record of leading complex, cross-functional initiatives and delivering tangible business outcomes.</li><li>
Experience operating in regional or multi-country roles within emerging and developed markets.</li><li>
Strong understanding of portfolio strategy, brand leadership, and launch execution.</li></ul></div><p></p>

Regional Head of Strategic Projects & Vaccines / Respiratory & CNS

<div><h1 class="jobSectionHeader"><b>Regional Marketing Expert</b></h1><p><br>
Would you like to be part of the most international company in the world? A company operating in more than 220 countries worldwide and has been pioneering cross-border express shipping since 1969. Would you like to be part of a business that connects people across the globe and want to make a difference? Then waste no time and join our amazing team at DHL Group. DHL Global Forwarding, Freight (DGFF) is the Group's air, ocean, and road freight specialist. We offer standardized transport as well as highly specialized end-to-end solutions to customers in a wide range of industries globally.<br>
<br>
 Drive the execution of regional marketing strategies aligned with DHL Global Forwarding&rsquo;s global framework and regional business priorities. <b>DHL</b><b>Global Forwarding</b> has an opening <b>Regional Marketing Expert</b> <b>in Dubai, United Arab Emirates. </b>Join us in connecting people and improving lives!</p><p></p><p><b><br>
In this Regional Marketing Expert Position</b><br>
<br>
<b>Differentiator:</b></p><ul><li>
Covers the full marketing spectrum &ndash; from strategy &amp; planning to execution and measuring the performance on campaigns.</li><li>
Combines global brand governance with local market agility, ensuring DHL&rsquo;s global marketing standards are adapted effectively to local customer needs and competitive dynamics.</li><li>
Cross-functional influence &ndash; position is a key partner to Sales and Product, ensuring marketing is integrated into the commercial strategy</li></ul><p><b><br>
Marketing strategy &amp; planning</b></p><ul><li>
Adapt global marketing strategy to regional priorities and market dynamics.</li><li>
Translate global marketing strategy into actionable country-level plans.</li><li>
Conduct market analysis to identify growth opportunities and customer needs.</li><li>
Consolidate insights from country teams to inform regional and global strategies.</li></ul><p><b><br>
Campaign leadership &amp; management</b></p><ul><li>
Design and oversee regional campaigns ensuring scalability and local relevance.</li><li>
Manage regional events, sponsorships, and partnerships to enhance brand visibility.</li></ul><p></p><p><b><br>
Digital marketing</b></p><ul><li>
Drive regional social media content, including employee advocacy program.</li><li>
Drive customer engagement through email marketing and local webinars.</li></ul><p><b><br>
Sales Enablement</b></p><ul><li>
Develop regional marketing collateral and tools to support sales teams across countries.</li><li>
Implement regional lead generation programs and monitor conversion performance.</li><li>
Ensure alignment between marketing campaigns and regional sales priorities, including follow-up processes.</li></ul><p></p><p><b><br>
Performance Measurement</b></p><ul><li>
Monitor marketing KPIs across countries; provide insights and best practices.</li><li>
Ensure ROI measurement for regional campaigns and optimize based on performance.</li></ul><p></p><p><b><br>
Stakeholder collaboration</b></p><ul><li>
Act as the primary marketing liaison for countries in the region.</li><li>
Support sales teams with regional enablement tools and lead generation programs.</li></ul><p><b><br>
 Key Success Measures</b></p><ul><li>
Regional campaign ROI and lead generation performance.</li><li>
Brand consistency and engagement across countries.</li><li>
Marketing contribution to regional revenue growth.</li><li>
Adoption of global marketing standards at country level.</li></ul><p><b>
 Stakeholders</b></p><ul><li>
Regional sales team</li><li>
Country marketing teams</li><li>
Global marketing team</li><li>
Sales and product management teams</li><li>
Marketing from other BU divisions</li></ul><p><b><br>
 Management Responsibility</b></p>
Individual contributor. Provides functional guidance to country marketing teams.<br>
<ul><li>
<br>
<b>Now, here is what we need from you!</b><br>
</li><li>
Bachelor&rsquo;s degree in Marketing, Business, or related field (Master&rsquo;s preferred).</li><li>
3+ years of marketing experience, ideally in B2B logistics or forwarding.</li><li>
Strong knowledge of digital marketing tools and analytics.</li><li>
Excellent communication and stakeholder management skills.</li><li>
Ability to balance global standards with regional and local market needs.</li></ul><p>
.</p><p><b>
 We offer:</b></p><ul><li>
Comprehensive training and development opportunities.</li><li>
Mentorship from experienced freight forwarding professionals and senior leaders.</li><li>
Competitive salary</li></ul><p></p><p><b><br>
Why join DHL Global Forwarding?</b></p><p></p><p><br>
We are part of Deutsche Post DHL, the world&rsquo;s leading logistics provider with operations in over 220 countries. Visit our career site on the web at https://www.logistics.dhl/us-en/home/careers.html</p><p></p><p><br>
Our <b>TOP EMPLOYER prestigious certification</b> attests to our best-in-class efforts to attract and retain talent by fostering a positive work environment and encouraging personal and professional development among employees. The development of talented women in our organization will be a focus for us and an important part of our DGF Strategy 2025.</p><p></p><p><br>
We aspire to become the undisputed leader in our industry, <b>when people think of forwarding; we want them to think DGF </b>because we have:</p><br>
<p></p><ul><li>
The<b> largest global network</b> with more than ~30,000 passionate employees</li><li>
The most <b>efficient processes</b> and <b>fastest response times</b></li><li>
The <b>best solutions</b> and <b>best customer service</b></li></ul><p></p><p><b><br>
Our Vision: </b>The Logistics Company for the World.</p><p><b>
Our Mission: </b>Excellence. Simply Delivered.<br>
<b>Our Purpose: </b>Connecting People, improving lives.<br>
<b>Our Values: </b>Respect &amp; Results<br>
<b>Our Goals: </b>Employer, Provider, and Investment of Choice, Living Responsibility</p><p></p><p><i><br>
DHL Global Forwarding is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.</i><i> #LI-MEA</i></p></div>

Regional Marketing Expert

Dodo Pizza Restaurants

<p>Dodo Pizza is one of the fastest-growing pizza brands globally and ranks among the top 7 pizza chains worldwide by number of locations. Founded as a tech-driven pizza company, Dodo combines strong operational standards with digital innovation and a customer-first mindset.</p><p><b>About the Role</b></p><p>We are looking for a proactive and hands-on <b>Regional Marketing Manager</b> to lead marketing initiatives across the MENA region.</p><p>This role combines <b>local marketing execution in the UAE</b> with <b>regional support for partners across MENA markets</b>.</p><p>You will be responsible for initiating campaigns, supporting franchise partners, ensuring brand consistency, and driving revenue growth across the region.</p><p><b>Key Responsibilities UAE Local Marketing</b></p><ul><li>Initiate and execute marketing campaigns for UAE pizzerias</li><li>Manage production of printed materials and in-store marketing assets</li><li>Coordinate digital campaigns and in-store screen placements</li><li>Control marketing budgets and track spending efficiency</li><li>Analyze campaign performance and optimize for revenue growth</li><li>Build local partnerships and collaborations</li></ul><p><b>Regional (MENA) Marketing Support</b></p><ul><li>Initiate and coordinate regional marketing campaigns</li><li>Support franchise partners in launching and executing campaigns</li><li>Onboard new partners and provide marketing guidelines</li><li>Monitor marketing performance across markets</li><li>Develop regional playbooks and share best practices</li><li>Ensure brand consistency across countries</li></ul><p><b>Market Expansion</b></p><ul><li>Participate in launching new markets across MENA</li><li>Support marketing setup during market entry</li><li>Adapt campaigns to local cultural and consumer specifics</li></ul><p><b>Cross-Functional Collaboration</b></p><ul><li>Work closely with designers and creative teams</li><li>Coordinate with SMM and aggregator teams</li><li>Align with operations and franchise partners</li><li>Participate in marketing strategy discussions</li></ul><p><b>What We&rsquo;re Looking For</b></p><ul><li>3-6+ years of marketing experience</li><li>Strong understanding of the UAE and GCC markets</li><li>Ability to manage multiple projects and stakeholders</li><li>Experience managing marketing budgets and tracking ROI</li><li>Proactive, hands-on mindset</li><li>Strong communication skills</li><li>Fluency in Arabic (spoken and written) is required. Professional working proficiency in English is essential.</li><li>Confident use of AI tools to improve productivity and marketing effectiveness</li></ul><p>Тип вакансии: Полная занятость</p>

Regional Marketing Manager

Canon

<div><p>The role is a part of the B2C marketing team focused on 360 degrees customer-centric product marketing, strategic planning &amp; executions for B2C product categories (Photo-Video &amp; Printing). The candidate will drive the development and expansion of the B2C business across Middle East &amp; Egypt markets, serving as the product marketing champion, leading demand generation activities, product-wise marketing strategies, campaigns and partner &amp; end-user engagements.
</p><p>Your profile could be a good match, if you have a mix of corporate and creative agency experience!</p></div>
<br><div><div>Canon Middle East FZ LLC , a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East based in Dubai, UAE.
<br>
<br>
At Canon, we&rsquo;ve been inspiring people to capture and share their world for over 85+ years. As a global leader in imaging and innovation, we&rsquo;re driven by bold ideas, collaboration, and a commitment to making a positive impact. From cameras to commercial printers, and business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation. Canon's corporate philosophy is Kyosei &ndash; 'living and working together for the common good'. Canon invests heavily in R&amp;D, delivering the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image. Further information about Canon Middle East is available at www.canon-me.com
<br>
<br>
With a strong presence across Middle East for over 25 years, our regional sales offices in UAE, KSA &amp; Qatar support operations across Middle East markets. We&rsquo;re proud of our diverse, inclusive culture and our philosophy of Kyosei &ndash; living and working together for the common good.
<br>
<br>
Why Join Us?
<br>
<ul><li>Be part of a diverse and energetic team, where 37+ nationalities work together with a common goal.
</li><li>Enjoy a competitive salary, comprehensive benefits, flexible hours, a hybrid working model, and opportunities for professional development.
</li><li>Benefit from continuous learning with access to extensive online resources and tailored development programs.
</li><li>Join a company that truly values sustainability, inclusion, and your personal growth.
</li></ul><br>
Does this seem like a great fit for your career journey? Read the job description carefully and submit your application. We are excited to hear from you!</div></div>
<br><div><ul><li><p>A minimum of 3 years&rsquo; experience in a similar role in a multinational company.
</p></li><li><p>Background and market intelligence
</p></li><li><p>Drive and multitasking skills combined with a high level of personal integrity and tact
</p></li><li><p>High attention to detail and a concern for accuracy in work.
</p></li><li><p>Ability to carry out the role within set deadlines.
</p></li><li><p>Superior communication in written and spoken English &amp; Arabic.
</p></li></ul><p><b>COMPETENCIES
</b></p><ul><li><p>Take a proactive approach, stay closely involved in operational details, identify potential risks in advance, and take preemptive actions to mitigate them.
</p></li><li><p>Have a hands-on approach, be on top of the operational details, anticipate risks, proactively take actions to eliminate risks.
</p></li><li><p>Insist on highest standards.
</p></li><li><p>Possess a high sense of customer focus.
</p></li><li><p>Able to work on own initiative and in a team environment.
</p></li><li><p>Ability to meet deadlines and prioritize workload effectively.
</p></li><li><p>Flexibility to adapt to the changing demands of the role.
</p></li><li><p>A high level of accuracy to provide relevant/timely information.
</p></li><li><p>Ability to establish trust and credibility within the organization
</p></li><li><p>Drive for Results
</p></li><li><p>Business Acumen</p></li></ul></div>
<br><div><ul><li><p>Support the B2C marketing requirements, working closely with Product Managers, Sales Team, CCMS Team, EMEA HQ and Partners.
</p></li><li><p>Plan &amp; deliver product-wise marketing strategies, campaigns, promotions, schemes and other marketing actions required for the development &amp; expansion of B2C business in the region.
</p></li><li>Administer creative assets and creative agency management by facilitating integrated marketing campaign management which includes agency briefing, media planning, instore and online execution, PR, ROI, tracking and results.
</li><li><p>Build strong relationships and tie-ups with photography societies, associations, photo clubs and opinion leaders of the industry as well as Canon ambassadors.
</p></li><li><p>Identify and tie up with relevant Influencers in each product category/segment at a competitive level and categorize them for long-term &amp; short-term partnerships with deliverables such as Product review, Content Creation, Guest Speaker for Workshops, Photo walks, etc.
</p></li><li><p>Marketing Budget management, monitoring, tracking &amp; reporting</p></li></ul></div>

CME - Regional Marketing Lead - Dubai - Arabic Speaker

Mandarin Oriental

<div>
 Mandarin Oriental is looking for a Regional Brand Manager | Middle East to join our Brand team.
 <br/>
 <br/>
 Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.
 <br/>
 <br/>
 Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world&rsquo;s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.
 <br/>
 <br/>
 As Regional Brand Manager, MET, you will play a pivotal role in supporting the Regional Brand Director to bring Mandarin Oriental&rsquo;s brand strategy to life across the Middle East and Turkey. This includes driving regional brand programmes, delivering multi-channel campaigns, and executing content-driven storytelling that resonates with both global and local audiences. You will actively contribute to the launch of new hotel openings, rebrands, special projects, and regional brand-led initiatives - including event activations, partnerships, influencer collaborations, and digital marketing.
 <br/>
 <br/>
 You will work closely with hotel marketing teams, agencies, and cross-functional stakeholders to ensure brand consistency, strategic alignment, and high-impact execution in line with the Group&rsquo;s long-term goals.
 <br/>
 <br/>
 <strong>
  As a Regional Brand Manager MET, you will be responsible for the following duties:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Support the Regional Brand Director with the execution of go-to-market strategies across new openings, rebrands, and special projects.
  </li>
  <li>
   Assist in the rollout and localisation of global and regional campaigns across key owned and paid channels, including social media, performance marketing, email, and partnerships.
  </li>
  <li>
   Lead the execution of regional brand events and experiential activations, collaborating closely with agency partners, F&amp;B, Spa, and property marketing teams.
  </li>
  <li>
   Coordinate and support the production of content and creative assets including photography, video, and collateral, ensuring high-quality brand storytelling aligned with our brand identity.
  </li>
  <li>
   Collaborate with the Group's global creative and digital teams to bring branded initiatives such as global campaigns, key visual development, and seasonal offers to life in the region.
  </li>
  <li>
   Work closely with regional hotels to support media partnerships, KOL/influencer engagement, and public relations opportunities that build brand awareness and drive conversion.
  </li>
  <li>
   Liaise with agency and internal stakeholders to measure performance of regional campaigns and activations; track ROI, report KPIs, and recommend optimisations.
  </li>
  <li>
   Keep a pulse on emerging trends, customer behaviour, competitor activity, and cultural movements in the region to inform relevant and timely brand strategies.
  </li>
  <li>
   Ensure all activations and creative executions are aligned with MOHG&rsquo;s global brand guidelines and strategic objectives.
  </li>
  <li>
   Manage timelines, budgets, and stakeholder communication across projects to ensure seamless delivery.
  </li>
  <li>
   Ensure annual brand audits are completed across the portfolio.
  </li>
  <li>
   Support day-to-day communication and alignment with hotel-based Directors of Marketing and PR Managers.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  As Regional Brand Manager MET, We Expect From You
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Minimum 4&ndash;6 years&rsquo; experience in brand, marketing, communications, or content-led roles, ideally within luxury hospitality, lifestyle, fashion, or premium consumer brands.
  </li>
  <li>
   Strong brand sensibility and storytelling mindset, with a sharp eye for content quality and detail.
  </li>
  <li>
   Proven ability to manage projects end-to-end across creative, commercial, and operational functions.
  </li>
  <li>
   Excellent interpersonal skills and ability to collaborate with diverse teams and external partners.
  </li>
  <li>
   Highly organised, proactive, and comfortable managing multiple workstreams simultaneously.
  </li>
  <li>
   Understanding of luxury consumer behaviour and cultural nuance in the Middle East &amp; Turkey.
  </li>
  <li>
   Proficiency in Microsoft Office, Canva, and/or Adobe Creative Suite preferred.
  </li>
  <li>
   English fluency required; Arabic language skills are a plus.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Our Commitment To You
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Learning &amp; Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
  </li>
  <li>
   MOstay. When you work as hard as our colleagues do, it&rsquo;s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
  </li>
  <li>
   Heath &amp; Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  We&rsquo;re Fans. Are you?
 </strong>
</div>


Regional Brand Manager | Middle East, North Africa & Turkey

PepsiCo

<div>Overview:
<div><b>
**There is an internal slated candidate being considered for this position. However, all qualified candidates are encouraged to apply.</b></div><div></div><div><br>
Lipton Ice Tea is the global No.1 RTD tea brand with over $3Bn in global turnover.</div><div>
AMESA is a priority growth cluster, with a current business of ~$80Mn and an ambition to double the business by 2028, driven by consumer shifts away from sugary carbonated drinks towards healthier alternatives and a clear JTBD to recruit new consumer &amp; develop the RTD tea category, by establishing Lipton Ice tea as a &ldquo;Better for you beverage&rdquo; vs other sugary drinks.</div><div>
Even within the Pepsico system, Lipton Ice tea is aligned as a priority to expend the portfolio.</div><div>
What makes the opportunity exciting?<br>
<ul><li>Ice Tea is a nascent category (&lt;2% of LRB) in AMESA, offering significant headroom for recruitment-led growth anchored on rapid acceleration of health and better-for-you consumer trends</li><li>Growing consumer shift from carbonated beverages to healthier alternatives
</li><li>Globally this region has strong Lipton brand equity from Hot Tea (+60% market share) provides a unique advantage, as the brand enjoys strong affinity and brand love.
</li><li>Lipton has an established GTM, with Pepsi bottling system, being small, it needs a disruptive and entrepreneurial approach to growth</li></ul></div><div>
The Brand Manager based in Dubai, plays a critical role in governing and deploying the brand growth agenda across region&rsquo;s multi-market, multi-bottler ecosystem (17+ bottlers)and leading brand activations to drive performance.<br>
Specifically, this includes:
<br>
<ul><li>Accountable for regional brand Seed strategy deployment and execution leadership across AMESA</li><li>Support the Marketing Managers on developing integrated brand communication for the region
</li><li>Own regional A&amp;M budget tracking and governance across AMESA</li><li>Project leadership and ownership of regional brand activation initiatives &amp; innovation deployment
</li><li>Develop &amp; deploy E-com &amp; AFH (Away from home) channel activation and communication programs</li><li>Packaging Development &amp; implementation of 2D changes across markets</li><li>Business Performance Tracking &amp; Continuous Optimization</li></ul></div>
Responsibilities:
<div>
The role works in close partnership with the AMESA Marketing Director and with regional marketing managers, regional Insights and country franchise managers to drive implementation of the marketing plans.</div><div>
Specific activities include:</div><ul><li>Regional Brand Seed Strategy Deployment</li></ul>
o Deploy the Lipton Ice Tea Seed Strategy across AMESA, ensuring brand consistency with local relevance in line with the JTBT<br>
o Translate strategy into clear, executable briefs and toolkits and act as the regional brand guardian.<br>
o Lead the white-space agenda by advancing the seed strategy with clearly defined Job-to-Be-Done (JTBD) to recruit new consumers, accelerate RTD tea category development and scale the business by leveraging best practices from priority cluster geographies.<ul><li>Support the Marketing Managers on developing integrated brand plans &amp; communication for the region
</li></ul>o Partner with Marketing Managers on integrated brand communication, from planning to in-market rollout.<br>
o Co-own the Annual Operating Plan (AOP) &amp; JBP (Joint Business Planning) with Marketing Managers end-to-end, from planning, cross-functional alignment, deployment and in-year sharpening by systematically integrating learnings from prior years.<br>
o Enable leading-edge digital and creator deployment and drive speed to market through cross functional coordination.<br>
o Drive post-launch evaluations across key initiatives, synthesizing performance, insights and gaps into holistic, actionable learnings for the broader business.<ul><li>Own A&amp;M Governance &amp; Budget tracking Quarterly</li></ul>
o Own regional A&amp;M tracking and governance across AMESA.<br>
o Partner with marketing managers to prioritise spends and track phasing, flagging risks and deviations early.<ul><li>Project leadership and ownership of regional brand activation initiatives &amp; innovation deployment
</li></ul>o Lead regional innovation and activation deployment, from adaptation to launch execution.<br>
o Develop activation toolkits and best-practice playbooks for consistent market rollout.<br>
o Develop and deploy brand activation plans aligned to AOP calendars, leading sampling and on-ground consumer engagement and scaling impact through structured learning transfer across the cluster and continuous process optimization.<ul><li>Develop &amp; deploy E-com &amp; AFH (Away from home) channel activation and communication programs</li></ul>
o Lead development and deployment of E-commerce and AFH strategies across AMESA<br>
o Work closely with franchise team to build channel-specific propositions and activation models<br>
o Build channel-specific activation models and unlock new consumption occasions.<ul><li>Digital, Social &amp; Creator Ecosystem deployment</li></ul>
o Own regional social media deployment and creator strategy for Lipton Ice Tea.<br>
o Ensure high-quality, locally relevant, performance-driven content through market and agency partnerships.<br>
o Bring forth the best practices with key learnings across markets and create a tracking dashboard liaising with the agencies.<ul><li>Packaging Development &amp; implementation of 2D changes across markets</li></ul>
o Lead end-to-end management of 2D packaging changes across AMESA.<br>
o Act as regional interface across Global, R&amp;D, Supply Chain, Legal, and markets to ensure on-time delivery.<ul><li>Drive alignments &amp; implement plans with Bottling partners (19+ Bottlers)</li></ul>
o Leading discussions with Bottling team, to ensure alignment and deployment of POSM toolkits across markets
<br>
o Drive alignment through strong influence, clarity of direction and structured engagement<ul><li>Performance Tracking &amp; Continuous Optimization</li></ul>
o Market Penetration: Monitor market penetration, brand performance and campaign impact in middle east markets, ensuring continuous growth.<br>
o Business performance snapshot: Own business performance snapshots through monthly deep dives on the top 3-4 markets in the cluster, analysing the 6Ps, identifying efficiency gaps and defining clear, action oriented interventions to improve market performance.<br>
o Best Practices: Build and share best practices to scale white space market success across other priority regions.
Qualifications:
<div>
Person Profile</div><div>
Business &amp; Functional Skills<br>
<ul><li>Strategic Marketing Expertise: Proven track record in executing strategic marketing plans that drive growth in new and underdeveloped markets.</li><li>Business Acumen: A strategic thinker with a deep understanding of the 3 C&rsquo;s (Consumer, Customer, Competition), trends, practices, information, and insights impacting the business, enabling sound decisions to be made.</li><li>Execution Excellence: Balance of strategic vision and hands-on execution support, ensuring marketing initiatives drive business impact.</li><li>Demonstrated capability in budget management, innovation deployment, packaging execution and digital marketing.</li><li>Data-Driven: Consumer and data savvy &ndash; everything we do is led by insights and data. You must be obsessed with it!</li><li>Cross-Functional Collaboration: Skillful at navigating a complex, matrix organization to drive clarity, alignment, and accountability across global, regional, and local teams.</li><li>Strong influencing and people management skills - ability to engage/motivate colleagues and stakeholders and lead projects independently</li></ul></div><div>
Key Competencies
<br>
<ul><li>Exceptional project leadership management with experience leading agile teams in a fast-paced environment and managing multiple, competing priorities simultaneously.</li><li>Active listener - considering the perspective of others, activating the right plan based on holistic understanding of the business challenge and business needs.</li><li>Curious connector - ability to connect the dots across people, projects and partners, creating new opportunities for innovative collaboration that enables successful activation of digital brand strategies.</li><li>Commercially minded - able to identify opportunities and deliver business results through digital</li><li>Team-worker - proactive networking across a complex organizational hierarchy</li><li>Resilient and influential - thriving on challenge, bringing colleagues along on the journey</li><li>Strong communicator - Superior verbal and written communications skills with extreme attention to detail</li><li>Tenacity and sense of urgency - the ability to make things happen quickly with large, less nimble partners and/or teams. Ability to perform in ambiguity and uncertainty</li></ul></div><div>
Main interactions:<br>
<ul><li>Reporting into the Marketing Director
</li><li>Supporting Marketing Managers
</li><li>Pepsi Inter /Pepsi Bottlers &amp; Marketing teams</li><li>Regional Leadership Team (brand agenda and innovation)</li><li>Lead Creative Agency and other agencies for digital, adaptation, activation etc.</li><li>Regional R&amp;D, Franchise, Supply chain &amp; cross functional stakeholders</li></ul></div></div>

Brand Manager, Lipton Ice Tea

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