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search engine marketing specialist

Quality Resource

About Us:Quality Resource Private Limited is a multinational digital marketing powerhouse founded in 2010. Operating across the USA, UAE, Australia, and Pakistan, we have empowered over 15,000 businesses globally. As an official Google Partner company, we push the envelope of search and technology from our state-of-the-art office hub in Lahore.Job SummaryQuality Resource Private Limited is seeking a strategic, highly autonomous, and forward-thinking Senior SEO Specialist to lead our organic growth initiatives. In this role, you will not just manage tasks, you will completely own projects from conception to execution.Location: Gulberg II- Lahore, Pakistan (On-site)Job Type: Full-timeSalary Slab: 60k - 120kJob Timings: 8:00 AM - 5:00 PM (Monday to Friday)Experience: 4-6+ yearsAs search behavior shifts, you will be responsible for driving organic visibility not only on traditional search engines (Google, Bing) but also across emerging AI platforms, Large Language Models (LLMs like ChatGPT, Gemini, Claude and Perplexity), and alternative search ecosystem platforms. If you are a self-starter who thrives on ownership and stays ahead of the digital marketing curve, we want you on our team in Lahore.Key Responsibilities<ul><li>End-to-End Project Ownership: Independently strategy, execute, and manage SEO campaigns for multiple projects, ensuring all deliverables align with company and client growth objectives.</li><li>Traditional Search Engine Optimization: Maximize organic traffic, keyword rankings, and conversions on Google and Bing using advanced On-Page, Off-Page, and Technical SEO strategies.</li><li>Generative Engine Optimization (GEO): Develop and implement cutting-edge strategies to ensure our brands and content are cited, recommended, and surfaced within LLM responses (ChatGPT, Google Gemini, Perplexity, etc.) and AI Overviews.</li><li>Content Strategy &amp; Optimization: Collaborating with content teams to create high-authority, information-rich content optimized for both human intent and AI retrieval systems.</li><li>Technical SEO Mastery: Conduct deep technical audits, manage site architecture, improve Core Web Vitals, implement structured data (Schema markup), and resolve complex crawling/indexing issues.</li><li>Multi-Platform Organic Growth: Optimize visibility on alternative search platforms relevant to the business (e.g., YouTube, App Stores, or industry-specific discovery engines).</li><li>Data Analysis &amp; Reporting: Monitor, analyze, and report on performance metrics using advanced tools. Translate data into actionable insights to continuously refine strategies.</li></ul>Required Skills and Qualifications<ul><li>Experience: Minimum of 4 -6 years of proven experience in SEO, with a track record of driving measurable organic growth.</li><li>Autonomy: Proven ability to handle complex projects independently with minimal supervision.</li><li>AI &amp; LLM Literacy: Deep understanding of how AI search engines work, RAG (Retrieval-Augmented Generation), and how to optimize content for AI visibility.</li><li>Technical Expertise: Strong knowledge of WordPress, Framer, HTML, CSS, JavaScript SEO, server logs, schema deployment, and site speed optimization.</li><li>Tools Proficiency: Advanced expertise in Google Analytics 4, Bing Webmaster, Google Search Console, Ahrefs, SEO Metrics, and emerging AI tracking tools.</li><li>Analytical Mindset: Strong data-driven decision-making skills with the ability to turn complex data into clear execution plans.</li><li>Communication: Strong professional English communication skills (written and verbal) to effectively manage strategies and documentation.</li></ul>What We Offer<ul><li>Competitive salary package based on experience.</li><li>A vibrant, growth-oriented work environment in Lahore.</li><li>Opportunity to pioneer AI and GEO strategies in a forward-thinking company.</li><li>Career progression and professional development opportunities.</li></ul>Perks &amp; Benefits:<ul><li>Monthly &amp; Annual Bonuses</li><li>EOBI</li><li>Provident Fund</li><li>Annual Paid Leaves</li><li>Food &amp; Free Parking Facility</li><li>Annual Trips/Recreational Activities</li><li>Medical Insurance</li><li>Leave Encashment</li></ul>Pay: Rs60,000.00 - Rs120,000.00 per monthApplication Question(s):<ul><li>Have you worked on Generative Engine Optimization (GEO), AI Overviews, or LLM visibility strategies (ChatGPT, Gemini, Perplexity, Claude)?</li><li>Rate your experience with Google Analytics 4, Google Search Console, Ahrefs, and Bing Webmaster Tools (combined years of use).</li><li>Have you conducted technical SEO audits involving log analysis, JavaScript SEO, or complex indexing issues?</li><li>How many years of experience do you have with Technical SEO (crawlability, indexing, Core Web Vitals, schema, site architecture)?</li><li>How many SEO projects/websites have you independently managed end-to-end in the last 3 years?</li><li>What is your current monthly salary (PKR)?</li><li>What is your expected monthly salary (PKR)?</li></ul>Work Location: In person

Senior SEO, GEO & AEO Specialist

EveryCo

We are looking for a results-driven Digital Marketing &amp; SEO Specialist to manage and optimize our online marketing campaigns. The ideal candidate should have hands-on experience in Meta Ads, Google Ads, SEO, and e-commerce marketing with a focus on increasing sales, improving ROAS, and growing organic traffic.ResponsibilitiesDigital Marketing<ul><li>Manage and optimize Facebook &amp; Instagram ad campaigns.</li><li>Create, test, and scale advertising campaigns.</li><li>Monitor ROAS, CPA, CTR, CPC, and conversion performance.</li><li>Audience research and retargeting setup.</li><li>Plan promotional campaigns and sales events.</li></ul>SEO<ul><li>Perform keyword research and competitor analysis.</li><li>Optimize product pages, collections, and website content.</li><li>Improve on-page SEO and technical SEO.</li><li>Build and execute backlink strategies.</li><li>Monitor website rankings and organic traffic growth.</li></ul>Analytics &amp; Reporting<ul><li>Track performance using Google Analytics and Search Console.</li><li>Generate weekly and monthly reports.</li><li>Identify opportunities for improving conversion rates and website performance.</li></ul>E-commerce Marketing<ul><li>Work closely with graphic designers and content creators.</li><li>Improve product visibility and conversion rates.</li><li>Suggest landing page and website improvements.</li></ul>Requirements<ul><li>Minimum 2 years of experience in Digital Marketing &amp; SEO.</li><li>Strong experience with Meta Ads Manager.</li><li>Experience with Google Ads.</li><li>Knowledge of Google Analytics and Search Console.</li><li>Experience in keyword research and SEO tools.</li><li>Strong analytical and reporting skills.</li><li>Ability to work independently and achieve performance targets.</li></ul>Preferred Skills<ul><li>Shopify SEO experience.</li><li>E-commerce marketing experience.</li><li>Basic knowledge of conversion rate optimization (CRO).</li></ul>Pay: Rs40,000.00 - Rs70,000.00 per monthApplication Question(s):<ul><li>Are you Located in Lahore ?</li></ul>Work Location: In person

Digital Marketing & SEO Specialist

HR Ways

Hiring SEO Specialist / SEO Strategist | Hybrid in Lahore﻿Client company introduction: ﻿A US-based services company building a digital marketplace where buyers and sellers can trade digital goods securely &amp; efficiently.Job Description:<ul><li>﻿SEO Strategy: Create a complete SEO strategy for All4Gamers. Build keyword maps for game categories, services, product pages, seller pages, and blog content. Plan SEO structure for accounts, boosting, items, currency, and future gaming categories. Identify commercial keywords, informational keywords, and long-tail keywords. Build a 12-month SEO roadmap with clear monthly priorities.</li><li>Marketplace SEO Structure: Plan SEO-friendly URL structures. Guide category page structure for gaming marketplace pages. Create SEO strategy for pages. Suggest internal linking between categories, products, guides, seller stores, and trust pages. Avoid duplicate content issues on similar product/category pages. Plan canonical tags, pagination handling, filters, and index/no-index rules.</li><li>Technical SEO: Audit website crawlability and indexability. Guide developers on sitemap.xml, robots.txt, canonical tags, meta tags, heading structure, and redirects. Monitor Google Search Console. Identify and fix indexing issues. Review site speed, Core Web Vitals, mobile usability, and structured data. Ensure important pages are easy for search engines to crawl and understand. Work with developers to implement technical SEO recommendations.</li><li>Structured Data / Schema: Recommend and validate structured data for marketplace and e-commerce pages. Work on schema types where relevant, such as Product, Breadcrumb, FAQ, Review, Organization, WebSite, and Article. Ensure structured data is implemented properly and does not violate Google guidelines. Help improve Google's understanding of product/category pages.</li><li>Content SEO: Create monthly content plans for blogs, guides, landing pages, and category content. Prepare content briefs for writers. Review content for search intent, keyword placement, readability, and quality. Suggest helpful content topics such as: How to buy gaming accounts safely, Best marketplace for game boosting, GTA 5 account buying guide, How escrow protects buyers and sellers, and Game-specific account and boosting guides. Make sure content is useful, trustworthy, and not low-quality AI-generated content.</li><li>On-Page SEO: Write or review meta titles and meta descriptions. Optimize H1, H2, page copy, image alt text, internal links, and FAQs. Improve category page content without making it look spammy. Optimize pages for both users and search engines. Ensure pages clearly explain the marketplace purpose.</li><li>Off-Page SEO / Authority Building: Suggest safe and long-term backlink strategies. Identify gaming websites, blogs, forums, communities, and review sites for outreach. Avoid spammy link-building methods. Build authority through useful content, partnerships, PR, and niche-relevant mentions.</li><li>AI Search &amp; Modern SEO: Understand how AI search, AI Overviews, and changing SERP behavior can affect organic traffic. Create content that is clear, useful, trustworthy, and structured enough to be understood by both search engines and AI-based search experiences. Use AI tools for research, clustering, briefs, and content support, but avoid publishing raw AI content without human review. Focus on topical authority instead of only individual keywords.</li><li>Reporting: Prepare monthly SEO reports. Track keyword rankings, organic clicks, impressions, indexed pages, top pages, CTR, and technical issues. Report progress from Google Search Console and analytics tools. Clearly explain what was done, what improved, and what needs development support.</li></ul>Requirements:<ul><li>2 to 5 years of SEO experience.</li><li>Experience with e-commerce, marketplace, SaaS, gaming, or digital products is preferred.</li><li>Strong technical SEO understanding.</li><li>Strong keyword research and content planning skills.</li><li>Experience with Google Search Console and GA4.</li><li>Understanding of structured data/schema.</li><li>Understanding of duplicate content, canonical tags, filters, pagination, and faceted navigation.</li><li>Ability to work with developers, writers, designers, and marketing team.</li><li>Good written English and strong research skills.</li><li>Must understand long-term SEO and avoid black-hat techniques.</li></ul>Other Details:<ul><li>Location: Lahore, Gulberg office &mdash; hybrid model with remote option available.</li><li>Work Hours: 7:00 PM to 4:00 AM (including 1-hour dinner/break), aligned with the US time zone.</li><li>Weekends off.</li></ul>Benefits:<ul><li>Compensation: Salaries paid in USD at a fixed exchange rate, tax-free</li><li>Growth: A diverse, inclusive, and learning-focused environment where you can build upon your skills with a yearly personal development budget.</li><li>Compensation Package: PKR equivalent of USD at a fixed rate</li></ul>About HR Ways:HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M﻿ to stay updated or visit www.hrways.co to know more.Pay: From Rs23,861.66 per monthWork Location: Hybrid remote in Lahore

SEO Specialist | Night Shift |Hybrid

About Us:Quality Resource Private Limited is a multinational digital marketing powerhouse founded in 2010. Operating across the USA, UAE, Australia, and Pakistan, we have empowered over 15,000 businesses globally. As an official Google Partner company, we push the envelope of search and technology from our state-of-the-art office hub in Lahore.Job Overview:As the landscape of search shifts from traditional keyword matching to AI-driven answers, Quality Resource Pvt Ltd is seeking a forward-thinking Senior Specialist for AEO, GEO, and Local Citations. In this dual-frontier role, you will lead the strategy to ensure our global clients dominate traditional local map packs while building maximum visibility inside Generative AI search engines. You will be responsible for optimization across Answer Engines (AEO), Generative Engines (GEO), and hyper-local citation networks, ensuring our clients&rsquo; brands are the definitive answers provided by AI models and local search apps alike.Location: Gulberg II, Lahore, Pakistan (Onsite)Job Type: Full-Time (Morning Shift)Base Salary: 60k - 120kTime: 8:00 (AM) - 5:00 (PM)Experience Level: Senior (4 - 6+ Years)Key Responsibilities1. AEO &amp; GEO Strategy (Answer &amp; Generative Engine Optimization)<ul><li>AI Engine Footprint: Optimize digital assets to ensure client brands are cited, referenced, and recommended by LLM-powered engines (e.g., Google Gemini, OpenAI Search, Claude, Perplexity, ChatGPT, and Apple Intelligence).</li><li>Conversational Optimization: Craft and restructure content architecture to align with voice search and conversational AI queries (Siri, Alexa, Google Assistant).</li><li>Entity &amp; Schema Architecture: Implement advanced structured data, nested Schema markups, and graph databases to make client business data effortlessly readable by AI crawlers.</li><li>Sentiment &amp; Context Management: Monitor digital PR, reviews, and unlinked brand mentions across the web to train AI engines to associate clients with positive sentiment and high authority.</li></ul>2. Local Citations &amp; Local SEO Management<ul><li>Citation Ecosystem Dominance: Build, audit, and clean up localized citations on Tier-1 and niche directories (Yelp, YellowPages, TripAdvisor, etc.) across various international markets.</li><li>NAP Data Integrity: Enforce 100% data consistency for Name, Address, Phone Number, and Website links globally.</li><li>Map Pack Dominance: Optimize Google Business Profiles (GBP), Apple Maps, and Bing Places to command the &quot;Local 3-Pack&quot; real estate.</li><li>Review Acquisition Strategy: Design and manage local review-generation frameworks to build localized trust scores.</li></ul>3. Analytics, Reporting &amp; Tool Mastery<ul><li>Track brand visibility metrics across generative engine summaries and direct answer boxes.</li><li>Utilize open source advanced tools to track directory data health and citation authority.</li><li>Deliver ROI-focused, plain-English performance reports to internal leadership and international clients.</li></ul>Required Qualifications &amp; Skills<ul><li>Experience: 4 - 6 years of intensive SEO experience, with at least 2&ndash;3 years actively spent executing Local SEO, Schema manipulation, or next-gen conversational search strategies.</li><li>Technical DNA: Deep familiarity with HTML/JSON-LD schema code, digital entities, and knowledge graphs.</li><li>Tool Proficiency: Mastery of Local SEO tools (BrightLocal, Yext, Whitespark, Moz Local) alongside core platforms (Google Search Console, Ahrefs, Screaming Frog).</li><li>AI Savvy: A strong conceptual understanding of how LLMs and Retrieval-Augmented Generation (RAG) extract and rely on online citations.</li><li>Communication: Exceptional written and verbal English communication skills (essential for coordinating across our multinational offices and client base).</li></ul>Other Information &amp; Benefits:<ul><li>Annual Bonus</li><li>Medical Insurance</li><li>Parking Facility</li><li>EOBI</li><li>Provident Fund</li><li>Annual Trips</li><li>Leave Encashment</li></ul>Pay: Rs60,000.00 - Rs120,000.00 per monthApplication Question(s):<ul><li>Have you worked with Google Business Profile (GBP) optimization and management?</li><li>Have you worked on Generative Engine Optimization (GEO) or AI search visibility projects?</li><li>How many Google Business Profiles have you managed or optimized?</li><li>Have you implemented advanced Schema types such as LocalBusiness, Organization, FAQ, Product, or Review Schema?</li><li>Do you have experience using BrightLocal, Whitespark, Yext, or Moz Local?</li><li>Are you willing to work onsite in Gulberg II, Lahore?</li><li>What is your Current salary?</li><li>What are your Salary Expectations?</li></ul>Work Location: In person

Senior Specialist - AEO, GEO & Local Citations

ibex. Pakistan

<div>
 We are looking for a detail-oriented
 
 Marketing SEO Analyst
 
 to join our team. The ideal candidate will be responsible for optimizing website content, conducting keyword research, analyzing SEO performance, and implementing strategies to improve search engine rankings. You will work closely with the marketing team to drive organic traffic and enhance online visibility.
 
 
 
 Qualifications
 
 
 
 Minimum Bachleors
 
 
 
 Responsibilities
 
 
 
 Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
 
 
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 Conduct keyword research using various tools (like Keyword Planner,SEM Rush and Moz)
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 Track important SEO metrics including organic traffic, conversion rates and time spent on page
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 Update older content and add effective calls to action (CTAs) to improve user engagement. Report on performance metrics comparing them to our SEO goals and benchmarking data
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 Optimize pages for mobile
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 Implement link building strategies and manage backlinks to build online authority
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 Follow SEO trends and stay up-to-date with new tools and practices
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 Work experience as an SEO Analyst or similar digital marketing role and Expertise in Google Analytics
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 Familiarity with keyword research and management tool
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 Understanding of ranking factors and search engine optimization practices
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 Strong analytical skills
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 Strong understanding of good and white hat backlinks practices
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 Build high-quality and high-authority backlinks
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 Create weekly and monthly reports
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 </ul>
</div>

SEO Analyst

DBS Solutions

About the RoleWe are looking for a proactive and detail-oriented SEO Executive to support the planning, implementation, and optimization of SEO strategies that improve organic search visibility and website performance. The ideal candidate should have a strong understanding of SEO fundamentals, keyword research, content optimization, and website analytics.Key Responsibilities<ul><li>Conduct keyword research and competitor analysis to identify ranking opportunities.</li><li>Optimize website content, meta tags, headings, URLs, and internal linking structures.</li><li>Perform on-page and off-page SEO activities to improve search engine rankings.</li><li>Monitor website performance and identify areas for improvement.</li><li>Assist in technical SEO audits and coordinate with developers to resolve SEO-related issues.</li><li>Track and report on organic traffic, keyword rankings, and other SEO performance metrics.</li><li>Support link-building and outreach initiatives.</li><li>Ensure content follows SEO best practices and aligns with target keywords.</li><li>Stay updated with search engine algorithm changes and industry trends.</li><li>Collaborate with content, marketing, and web development teams to execute SEO initiatives.</li></ul>Requirements<ul><li>Bachelor's degree in Marketing, Business, Communications, IT, or a related field.</li><li>1&ndash;3 years of experience in SEO, digital marketing, or a similar role.</li><li>Good understanding of on-page, off-page, and technical SEO principles.</li><li>Experience with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms.</li><li>Basic understanding of HTML, CMS platforms, and website structure.</li><li>Strong analytical and problem-solving skills.</li><li>Excellent communication and organizational abilities.</li><li>Ability to manage multiple tasks and meet deadlines.</li></ul>Preferred Skills<ul><li>Experience with WordPress or other CMS platforms.</li><li>Knowledge of local &amp; International SEO and content optimization.</li><li>Familiarity with SEO reporting and dashboard tools.</li></ul>Key Performance Indicators (KPIs)<ul><li>Growth in organic website traffic</li><li>Improvement in keyword rankings</li><li>Increase in organic leads and conversions</li><li>Technical SEO issue resolution</li><li>Quality and quantity of backlinks acquired</li><li>Website SEO health and performance metrics</li></ul>What We Offer<ul><li>Competitive salary</li><li>Professional learning and development opportunities</li><li>Collaborative and supportive work environment</li><li>Career growth opportunities</li></ul>How to ApplyInterested candidates are invited to submit their resume @hrdigitalbilling.pk along with examples of SEO projects, case studies, or achievements demonstrating their experience and expertise.Work Location: In person

SEO Executive (On site)

Globex IT Solutions

We&rsquo;re seeking a motivated and enthusiastic SEO Intern who has recently completed their bachelor&rsquo;s degree and possesses a foundational understanding of SEO concepts. This is a great opportunity for someone eager to begin their journey in digital marketing and search engine optimization.Requirements:<ul><li>Bachelor&rsquo;s degree completed (preferably in IT, CS, or Marketing).</li><li>Basic understanding of SEO techniques or completion of an SEO certification/course.</li><li>Familiarity with SEO tools and keyword research methods.</li><li>Strong interest and passion for learning and developing a career in SEO.</li></ul>Pay: Rs15,000.00 - Rs25,000.00 per monthWork Location: In person

SEO Intern ( Leading to permanent job )

Explore 84+ Search engine marketing specialist in Lahore this July. Find roles across top companies and apply now to boost your career.