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Phaedra Solutions

Job Title: Backlink Specialist Location: Lahore (Onsite) Experience: 2 years Employment Type: Contract (6 months) Open Positions: 1SummaryWe are seeking an experienced Backlink Specialist for a 6-month contract to support our SEO initiatives. The ideal candidate will focus on generating high-quality backlinks, enhancing website visibility, and improving domain authority. This role requires a proactive, detail-oriented, and strategic professional with a strong understanding of SEO and link-building practices.Key Responsibilities1. Link Generation &amp; Outreach<ul><li>Generate 900 high-quality backlinks during the contract period.</li><li>Research authoritative and relevant websites for link-building opportunities.</li><li>Conduct outreach to webmasters, bloggers, and platforms to acquire backlinks.</li><li>Build relationship-driven backlinks through guest posts, collaborations, and partnerships.</li><li>Monitor competitor backlink profiles to identify opportunities for improvement.</li></ul>2. Content &amp; SEO Support<ul><li>Collaborate with the content team to optimize content for link-building opportunities.</li><li>Suggest topics or content ideas for guest posts and linkable assets.</li><li>Ensure proper anchor text optimization and diversity in backlinks.</li></ul>3. Link Analysis &amp; Monitoring<ul><li>Monitor existing backlinks to ensure quality, relevance, and SEO compliance.</li><li>Analyze the impact of backlinks on website performance and search engine rankings.</li><li>Utilize SEO tools (Ahrefs, SEMrush, Moz, etc.) to track backlinks and identify broken or toxic links.</li></ul>4. Reporting &amp; Documentation<ul><li>Maintain detailed records of backlinks generated, outreach conducted, and progress toward targets.</li><li>Provide insights and recommendations to improve link-building efficiency.</li></ul>5. Collaboration &amp; Strategy<ul><li>Work closely with SEO and marketing teams to align backlink efforts with overall SEO strategy.</li><li>Stay updated with the latest SEO trends, backlink strategies, and algorithm updates.</li></ul>Skills &amp; Requirements<ul><li>Minimum 2 years of experience in backlink building or SEO.</li><li>Strong knowledge of SEO and link-building best practices.</li><li>Hands-on experience with outreach and SEO tools (Ahrefs, SEMrush, Moz, etc.).</li><li>Ability to generate high-quality, relevant, and diversified backlinks.</li><li>Excellent research, communication, and organizational skills.</li><li>Detail-oriented, target-driven, and capable of working independently.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, IT, or related field (preferred).</li><li>Proven track record of building backlinks and improving SEO performance.</li></ul>Why Join Us<ul><li>Contribute directly to results-driven SEO campaigns with clear targets.</li><li>Collaborate with a dynamic digital marketing team.</li><li>Enhance website visibility and domain authority.</li><li>Flexible work environment with potential contract extension based on performance.</li><li>Opportunity to further develop skills in link-building, SEO strategies, and digital marketing.</li></ul>Work Location: In person

Associate Backlink Specialist

The Ardor

We are seeking an experienced Senior SEO Specialist with a proven track record of delivering measurable growth in organic traffic, qualified leads, and online sales.The ideal candidate has hands-on experience executing SEO strategies across multiple industries, with the ability to adapt to different business models, competition levels, and market conditions.This role requires a data-driven SEO professional who can own the end-to-end organic growth strategy&mdash;from technical optimisation and content planning to performance tracking and scaling results.Candidates must provide verifiable SEO results, including improvements in rankings, traffic, lead generation, or revenue impact.Key Responsibilities1. SEO Strategy &amp; Organic Growth<ul><li>Develop and execute comprehensive SEO strategies to increase organic traffic, leads, and sales</li><li>Create 90-day and 6-month SEO roadmaps aligned with business goals</li><li>Conduct competitor analysis and keyword opportunity research</li><li>Build scalable SEO frameworks for different industries</li><li>Continuously optimise strategies based on data and algorithm updates</li></ul>2. Technical SEO<ul><li>Perform in-depth SEO audits and implement improvements, including:</li><li>Site architecture &amp; internal linking</li><li>Crawlability and indexing</li><li>Core Web Vitals &amp; page speed optimisation</li><li>Schema markup &amp; structured data</li><li>XML sitemaps &amp; robots.txt</li><li>Collaborate with developers to resolve technical issues</li></ul>Tools: Screaming Frog, Google Search Console, PageSpeed Insights3. Content Strategy &amp; On-Page SEO<ul><li>Develop SEO-driven content strategies (blogs, landing pages, service pages)</li><li>Conduct keyword research and search intent analysis</li><li>Optimise content for rankings and conversions</li><li>Build topic clusters and content hubs</li><li>Prevent keyword cannibalisation and improve internal linking</li></ul>4. AI-Powered SEO &amp; Modern Search<ul><li>Use AI-based tools for keyword research, optimisation, and analysis</li><li>Stay updated with evolving search trends and algorithm changes</li><li>Implement AI-supported workflows for efficiency and scalability</li></ul>5. Off-Page SEO &amp; Authority Building<ul><li>Develop ethical, scalable link-building strategies</li><li>Execute outreach campaigns for high-quality backlinks</li><li>Monitor backlink profiles and remove toxic links</li><li>Identify partnership and authority-building opportunities</li></ul>6. Local SEO (If Applicable)<ul><li>Optimise Google Business Profiles</li><li>Implement location-based keyword strategies</li><li>Maintain local citations and NAP consistency</li><li>Improve local search visibility</li></ul>7. Conversion-Focused SEO<ul><li>Analyse user behaviour and engagement</li><li>Improve landing page performance</li><li>Collaborate with marketing/design teams to increase conversions</li></ul>8. Tools &amp; AnalyticsMust be proficient in:<ul><li>Google Analytics &amp; Google Search Console</li><li>Ahrefs / SEMrush / Ubersuggest</li><li>Google Keyword Planner</li><li>Screaming Frog</li><li>SurferSEO / Frase (or similar)</li><li>Google Tag Manager</li></ul>Responsibilities include:<ul><li>Keyword tracking &amp; performance analysis</li><li>Traffic and behaviour insights</li><li>Conversion tracking and reporting</li></ul>9. Performance Monitoring &amp; Reporting<ul><li>Track and report on:</li><li>Organic traffic growth</li><li>Keyword rankings</li><li>Lead generation</li><li>Sales/revenue from SEO</li><li>Provide actionable insights and optimisation recommendations</li><li>Present performance reports to stakeholders when required</li></ul>Required Experience<ul><li>4&ndash;7+ years of hands-on SEO experience</li><li>Proven success in increasing traffic, leads, and revenue</li><li>Experience managing SEO across multiple industries</li><li>Strong understanding of search engine algorithms</li><li>Experience with international markets (especially Australian clients) is a plus</li></ul>Required Skills<ul><li>Advanced keyword research &amp; search intent analysis</li><li>Strong technical SEO expertise</li><li>SEO content strategy &amp; optimisation</li><li>Data-driven decision making</li><li>Adaptability across industries</li><li>Strong analytical and communication skills</li></ul>CMS &amp; Platform Experience<ul><li>WordPress</li><li>Shopify</li><li>Webflow</li><li>Custom CMS platforms</li></ul>Proof of Results (Mandatory)Applicants must provide case studies or verifiable proof of SEO performance, such as:<ul><li>Organic traffic growth</li><li>Keyword ranking improvements</li><li>Lead generation results</li><li>Revenue impact</li></ul>Candidates may be asked to share Google Search Console or Analytics screenshots during evaluation.Key Success Indicators<ul><li>Growth in organic traffic</li><li>Increase in qualified leads</li><li>Improved keyword rankings</li><li>Contribution to revenue via SEO</li><li>Ability to scale SEO across multiple industries</li></ul>How to ApplySubmit your resume along with case studies or proof of SEO results demonstrating your impact on traffic, leads, or sales.Work Location: In person

Senior SEO Specialist (Results-Driven | Multi-Industry Experience Required)

Digital Sheath

Job Title: SEO &amp; Google Ads Specialist Location: Allama Iqbal Town (On-site) Job Type: Full-TimeWorking Hours:<ul><li>Monday to Friday</li><li>8 hours per day</li><li>Evening Shift: 6:00 PM to 2:00 AM</li><li>Night Shift: 10:00 PM to 6:00 AM</li><li>No morning shift available</li></ul>Key ResponsibilitiesSEO:<ul><li>Perform keyword research and competitor analysis</li><li>Optimize website content, meta tags, and on-page elements</li><li>Conduct technical SEO audits and implement fixes</li><li>Build and execute off-page SEO strategies</li><li>Monitor rankings, traffic, and performance using tools like Google Analytics and Search Console</li></ul>Google Ads:<ul><li>Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max)</li><li>Perform keyword research and audience targeting</li><li>Optimize campaigns for conversions, ROAS, and CPA</li><li>Write high-performing ad copy and test variations</li><li>Analyze performance and provide actionable insights</li></ul>Requirements<ul><li>Minimum 1 year of hands-on experience in SEO and Google Ads</li><li>Strong understanding of keyword targeting, bidding strategies, and campaign structure</li><li>Familiarity with tools like Google Analytics, Google Tag Manager, and Search Console</li><li>Basic understanding of conversion tracking and data analysis</li><li>Ability to work independently and meet deadlines</li></ul>Preferred Skills<ul><li>Experience with eCommerce or lead generation campaigns</li><li>Basic knowledge of landing page optimization</li><li>Understanding of tracking issues and troubleshooting</li></ul>What We Offer<ul><li>Stable full-time position</li><li>Growth opportunities in digital marketing</li><li>Hands-on experience with real client campaigns</li></ul>Job Type: Full-timePay: Rs40,000.00 - Rs50,000.00 per monthWork Location: In person

SEO & Google Ads Specialist

Webtimize Global

About Webtimize GlobalWebtimize Global is a Lahore-based digital solutions company providing top-tier Digital Marketing, Web Development, and Local SEO services to businesses across the United States. We help American businesses dominate their local search results, rank higher on Google Maps, and attract more customers through powerful Local SEO strategies.Role OverviewWe are looking for an experienced Local SEO Specialist with hands-on expertise in Google Business Profile (GBP) optimization. You will be responsible for managing, optimizing, and growing GBP listings for our US-based clients, helping them rank prominently in local search results and Google Maps. This is a specialist role and only candidates with real, proven experience in GBP optimization will be considered.Key Responsibilities<ul><li>Set up, claim, and fully optimize Google Business Profile listings for US-based clients</li><li>Conduct audits of existing GBP profiles and identify areas for improvement</li><li>Write and optimize business descriptions, services, categories, and attributes</li><li>Upload high-quality photos, videos, and posts regularly to keep profiles active and engaging</li><li>Manage and respond to customer reviews professionally to boost credibility and rankings</li><li>Build and execute a consistent Google Posts strategy including offers, updates, and events</li><li>Monitor GBP insights and analytics to track performance and adjust strategies accordingly</li><li>Identify and resolve GBP issues such as suspensions, duplicate listings, and incorrect information</li><li>Perform local citation building and NAP (Name, Address, Phone) consistency checks</li><li>Stay up to date with Google's local search algorithm updates and GBP policy changes</li><li>Coordinate with clients or account managers to report progress and results</li></ul>Requirements<ul><li>Proven hands-on experience with Google Business Profile optimization is mandatory</li><li>Strong understanding of Local SEO principles and Google Maps ranking factors</li><li>Experience handling GBP suspensions, reinstatements, and policy compliance</li><li>Familiarity with local citation tools such as BrightLocal, Whitespark, or Moz Local is a plus</li><li>Ability to manage multiple client profiles simultaneously with attention to detail</li><li>Strong written English skills for crafting optimized business descriptions and posts</li><li>Ability to analyze GBP insights and translate data into actionable strategies</li><li>Self-driven, organized, and able to work independently with minimal supervision</li><li>Experience working with US-based clients is preferred</li></ul>Shift DetailsShift hours are 7:00 PM to 1:00 AM, Monday through Friday. This is a evening shift role based at our Davis Road, Lahore office.What We Offer<ul><li>Competitive salary based on experience</li><li>Performance-based bonuses tied to client ranking improvements</li><li>A focused, professional work environment with a skilled digital marketing team</li><li>Opportunity to work with a diverse portfolio of US-based clients</li><li>Career growth into senior SEO and account management roles</li><li>Training and access to premium SEO tools</li></ul>Pay: Rs30,000.00 - Rs40,000.00 per monthWork Location: In person

Local SEO Specialist - Google Business Profile Expert

call centre

l SEO Expert Job level - Mid level expert Salary &amp; Incentive - 35000 to 55000Experience: minimum 1- 2 years experience Eduation minimum bachelours or diplomans equalent Send your cv and portfolio at 03420677404Required Skills<ul><li>Strong knowledge of on-page and technical SEO Experience with SEO tools and analytics platforms Understanding of keyword research and content optimization Knowledge of website performance and page speed optimization Basic understanding of HTML, meta tags, and website structure</li><li>2&ndash;4 years experience in SEO Experience working with WordPress websites Experience with local SEO campaigns Experience in home improvement, interior design, or product-based websites is a plus</li></ul>Optimize and manage the company website to improve search rankings on Google Search.Responsibilities include:On-page SEO optimizationWebsite structure improvementTechnical SEO auditsPage speed optimizationWork with the marketing team to optimize website content including:Product pagesService pagesBlog articlesLanding pagesEnsure content is optimized for both users and search engines.Job Types: Full-time, Part-timePay: Rs35,000.00 - Rs55,000.00 per monthExpected hours: 36 per weekWork Location: In person

SEO Expert Job level - Mid level expert

CoreEdge Solution.

Core Edge Solution is looking for a performance-driven Google Ads &amp; PPC Specialist with proven experience in managing and scaling paid campaigns. The selected candidate will take ownership of campaign strategy, execution, and optimization across Google Ads platforms, focusing on maximizing ROI, improving conversion rates, and generating high-quality leads. This role demands strong analytical skills, data-driven decision-making, and a proactive approach to testing and performance improvement.Location: Gulberg III, Lahore (On-site) Working Hours: 5:00 PM &ndash; 2:00 AM (Monday&ndash;Friday) Compensation: Competitive salary based on experienceImportant: Strong spoken and written English is required as you will communicate directly with our US-based leadership.What You'll Work On<ul><li>Launching and scaling paid campaigns across Google platforms</li><li>Identifying high-intent keywords and audience segments</li><li>Improving campaign performance through testing and optimization</li><li>Monitoring metrics such as cost-per-lead, conversion rate, and ROI</li><li>Setting up and validating conversion tracking</li><li>Experimenting with ad creatives and landing page variations</li><li>Preparing campaign reports and performance insights</li><li>Collaborating with the creative team to improve ad results</li></ul>What Makes You a Good Fit✔ Experience managing PPC or paid search campaigns ✔ Comfortable working with campaign analytics and reporting tools ✔ Ability to optimize campaigns based on performance data ✔ Strong communication skills and attention to detail ✔ Ability to handle multiple campaigns simultaneouslyNice to Have<ul><li>Google Ads certification</li><li>Experience with lead generation campaigns</li><li>Understanding of remarketing strategies</li><li>Basic SEO knowledge</li></ul>If you enjoy improving marketing performance through data and testing, this position offers hands-on experience, ownership, and long-term growth.Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Google Ads: 2 years (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: In person

Google Ads & PPC Specialist

Logix Contact (SMC PVT LTD)

Logix Contact is hiring a Google Ads Specialist who can plan, launch, manage, and optimize paid campaigns to generate qualified leads for our IT and digital services.This role is focused on Google Ads performance and lead generation, not just campaign setup. We are looking for a data-driven professional who understands how to build high-converting campaigns, improve lead quality, optimize cost per lead, and contribute to business growth through measurable results.The ideal candidate should have hands-on experience with Search campaigns, keyword planning, bidding strategies, conversion tracking, and campaign optimization.Key Responsibilities<ul><li>Plan, launch, and manage Google Ads campaigns for lead generation</li><li>Build and optimize campaigns across:</li><li>Search Ads</li><li>Performance Max (PMax)</li><li>Remarketing / Retargeting</li><li>Display (where relevant)</li><li>Conduct keyword research, audience targeting, and campaign structuring</li><li>Optimize campaigns for:</li><li>Qualified leads</li><li>Lower Cost Per Lead (CPL)</li><li>Higher ROI / ROAS</li><li>Set up and monitor conversion tracking and campaign performance metrics</li><li>Continuously test ad copies, landing page angles, keywords, and bidding strategies</li><li>Analyze campaign data and generate actionable insights</li><li>Collaborate with design, content, and sales teams to improve lead quality and conversion performance</li><li>Monitor budgets, bid strategies, and performance trends to maximize efficiency</li><li>Maintain regular reporting on campaign performance, lead quality, and recommendations</li></ul>Must-Have Requirements<ul><li>2&ndash;4 years of experience managing Google Ads campaigns</li><li>Strong hands-on experience with:</li><li>Google Ads Search Campaigns</li><li>Performance Max (PMax)</li><li>Keyword planning and bidding strategies</li><li>Lead generation campaigns</li><li>Strong understanding of:</li><li>Cost Per Lead (CPL)</li><li>Return on Ad Spend (ROAS)</li><li>Conversion optimization</li><li>Funnel performance</li><li>Experience with:</li><li>Google Analytics 4 (GA4)</li><li>Conversion tracking</li><li>UTM tracking</li><li>Google Tag Manager (preferred)</li><li>Strong understanding of keyword strategy, negative keywords, ad relevance, and bid optimization</li><li>Analytical and data-driven mindset</li><li>Ability to explain campaign performance with real numbers and insights</li><li>Good communication and reporting skills</li></ul>Important NoteThis role is focused on lead generation through Google Ads, not just ad account handling.We are specifically looking for candidates who can:<ul><li>Generate qualified leads for service-based businesses</li><li>Optimize campaigns beyond clicks and impressions</li><li>Understand lead quality, conversion performance, and CPL</li><li>Take ownership of campaign performance and results</li></ul>Candidates with service-based lead generation experience (IT services / digital agency / B2B services) will be preferred.Preferred Candidate ProfileCandidates with the following will be given preference:<ul><li>Experience generating leads for IT services, digital agencies, or B2B services</li><li>Experience with international markets</li><li>Strong understanding of landing page relevance and conversion flow</li><li>Ability to collaborate with sales / business development teams on lead quality improvement</li></ul>What We Offer<ul><li>Competitive salary package</li><li>Opportunity to work on high-impact lead generation campaigns</li><li>Growth and learning opportunities in a performance-driven environment</li><li>Supportive and collaborative work culture</li><li>Career progression within a fast-growing digital services company</li></ul>Pay: Rs80,000.00 - Rs150,000.00 per monthAbility to commute/relocate:<ul><li>Lahore Johar Town: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>Have you independently managed campaign setup, optimization, and reporting in Google Ads?</li><li>Do you have experience with conversion tracking using Google Tag Manager and Google Analytics?</li><li>Which ad platforms have you worked on? (Ex: Google Ads, Meta Ads, Looker Studio etc)</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Google Ads : 2 years (Preferred)</li><li>performance marketing: 2 years (Required)</li></ul>Work Location: In personApplication Deadline: 20/04/2026

Google Ads Specialist

Explore 959+ Search engine marketing specialist in Lahore this April. Find roles across top companies and apply now to boost your career.