product manager

sales manager

senior product manager

brand manager

brand manager-intl

senior category manager

adidas

<p></p><div><div><div><div><div><div><div><div><p>PURPOSE</p></div>
<div>
Defines local short- and mid-term objectives for the respective category and implements global and hub GTM strategies in a locally relevant way, addressing diverse consumer needs and distribution channels.<br>
Drives cross-functional marketing execution and provides clear, commercial insights on local consumer behavior, market dynamics, and channel requirements to influence global GTM strategy development.<br>
Collaborates closely with global and hub counterparts to identify business opportunities, maximize net sales and profitability (within strategic parameters), and ensure full end-to-end execution of the category management process.</div>
<p></p>
<div><p>KEY RESPONSIBILITIES</p></div>
<ul>
<li>Delivers a comprehensive local category range plan, including range selection, pricing, Go-in margin, forecasting, phasing, and campaign execution.</li>
<li>Defines the Turkey category range in alignment with Global and Hub Business Unit guidelines.</li>
<li>Analyzes sell-through performance and contributes to strategic planning through actionable insights.</li>
<li>Aligns and executes the in-season brand calendar with cross-functional teams (Supply Chain, Channel Leads, Brand Activation, Omni Channel).</li>
<li>Establishes and manages product segmentation strategies across categories and key accounts.</li>
<li>Leads the sell-in process for upcoming seasons, including showroom preparation and sell-in presentations.</li>
<li>Manages channel and account expectations by identifying market gaps and developing tactical products, price points, and exclusive offers.</li>
<li>Monitors inventory performance and collaborates with relevant teams to maintain sustainable stock levels.</li>
<li>Reviews the seasonal orderbook, identifies key actions, and partners with channels to secure business priorities.</li>
</ul>
<p></p><div><p>KEY RELATIONSHIPS</p></div>
<ul>
<li>adidas Brand Team Turkey</li>
<li>EM Turkey Channel Teams (DTC, e-Com, Wholesale)</li>
<li>EM Hub Category Team</li>
<li>EM Turkey Supply Chain Management</li>
<li>EM Turkey Demand Planning</li>
</ul>
<p></p><div><p>KPIS</p></div>
<ul>
<li>Brand Health KPIs (Brand Momentum, NPS, Spontaneous Purchase Intent, etc.)</li>
<li>Net Sales, GIM%, Category Share, Gender Distribution</li>
<li>Orderbook Development</li>
<li>Range Size and Efficiency (including overlap)</li>
<li>Local Production / SMU / Early Launch Efficiencies</li>
</ul>
<p></p><div><p>KNOWLEDGE, SKILLS AND ABILITIES</p></div>
<ul>
<li>Strong business acumen and analytical thinking.</li>
<li>Proven ability to build, lead, and motivate a high-performing category team.</li>
<li>Excellent interpersonal and collaboration skills across functions.</li>
<li>Demonstrated experience in merchandising, category management, brand, and sales.</li>
<li>Strategic and creative mindset with strong commercial understanding.</li>
<li>Fluent in written and spoken English.</li>
</ul>
<p></p><div><p>REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS</p></div>
<ul>
<li>University degree in Business, ideally with a focus on Marketing or Sales, or equivalent professional experience.</li>
<li>Minimum 6 years&rsquo; experience in merchandising, cross-functional marketing, or sales.</li>
<li>Excellent presentation and communication skills.</li>
<li>Advanced proficiency in Excel and PowerPoint; working knowledge of Outlook and Word.</li>
<li>Experienced manager with advanced cross-functional marketing knowledge and proven expertise in sport and/or lifestyle categories.</li>
<li>Consumer-focused with deep product and range understanding, balancing brand and commercial priorities to build channel-specific GTM solutions.</li>
</ul>
</div></div></div></div></div><div><div><div><p>AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE&rsquo;S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.</p><p>
</p><ul><p>COURAGE: Speak up when you see an opportunity; step up when you see a need..</p>
<p>OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.</p>
<p>INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.</p>
<p>TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.</p>
<p>INTEGRITY: Play by the rules. Hold yourself and others accountable to our company&rsquo;s standards.</p>
<p>RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.</p></ul></div><br>
<p></p>
</div></div><div><div><div><div><br>
<b>AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
</b><br>
<br>
<b>&ndash; CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU &ndash;
</b><br>
<br>
<b>BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.</b><br>
<b>
</b></div></div></div></div></div><div><div><div><div><div><div>JOB TITLE:
<div>Manager Category Management Originals BB &amp; Partner
</div></div></div></div></div></div><div><div><div><div>BRAND:
</div></div></div></div><div></div><div><div><div><div>LOCATION:
<div>Istanbul
</div></div></div></div></div><div><div><div><div>TEAM:
<div>Merchandising &amp; Planning
</div></div></div></div></div><div><div><div><div>STATE:
<div>Ista
</div></div></div></div></div><div><div><div><div>COUNTRY/REGION:
<div>TR
</div></div></div></div></div><div><div><div><div>CONTRACT TYPE:
<div>Full time
</div></div></div></div></div><div><div><div><div>NUMBER:
<div>537054
</div></div></div></div></div><div><div><div><div>DATE:
<div>Nov 6, 2025</div></div></div></div></div></div></div>

Manager Category Management Originals BB & Partner

Transmed

<div>
 <p>
  Transmed Turkiye is a full-service distributor company across 13 countries, managing distribution, sales, and marketing for 35 leading brands. We strongly believe in putting people first &ndash; our customers, our teams, our partners.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are seeking a
  <strong>
   Category Manager
  </strong>
  .
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   ROLE REQUIREMENTS:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   *** This position does not offer a hybrid / remote option.
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Business Administration, Economics, Public Relations, Advertising, Brand Management or in a related field
  </li>
  <li>
   Minimum 5 years of experience in a similar role, preferably in the FMCG industry and business processes
  </li>
  <li>
   Experience in Sales, Marketing or Trade Marketing is a plus
  </li>
  <li>
   Strong communication skills, analytical thinking, result-oriented, responsible, high business follow-up
  </li>
  <li>
   Excellent command of English
  </li>
  <li>
   Excellent MS Office skills
  </li>
  <li>
   Completed military service for male candidates
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   JOB DESCRIPTION:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Managing supplier relationships to maximize brand support and business growth
  </li>
  <li>
   Developing and executing Sales Business Plans and marketing activities with suppliers
  </li>
  <li>
   Setting and aligning joint business plans and optimizing the use of initiative funds to maximize brand sales and profits
  </li>
  <li>
   Managing sales forecasts to maintain optimum stock levels
  </li>
  <li>
   Coordinating with local agencies on brand marketing and POS materials to ensure top quality execution of brand image
  </li>
  <li>
   Developing brand plans that align with customer objectives
  </li>
  <li>
   Analyzing sales data and market share trends to develop targeted marketing activities
  </li>
  <li>
   Analyzing category dynamics of the brands and gathering shopper insights to tailor marketing strategies and activities
  </li>
 </ul>
 <p>
 </p>
</div>


Category Manager

KoçZer

<div>
 <p>
  <strong>
   Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Conduct market research and competitive analysis to evaluate the market position of the assigned category
  </li>
  <li>
   Secure necessary agreements to onboard leading suppliers within the industry into the ecosystem
  </li>
  <li>
   Maintain strong knowledge of the content, assortment, and dynamics of the products within the category
  </li>
  <li>
   Identify new opportunities and initiate project groups to support category growth
  </li>
  <li>
   Monitor e-commerce sales and performance in alignment with financial targets
  </li>
  <li>
   Build and maintain strong cross-functional relationships with procurement, sales, product management, and operations teams
  </li>
  <li>
   Manage supplier selection, pricing negotiations, and contract management processes
  </li>
  <li>
   Track shipment, invoicing, and reporting workflows to ensure operational efficiency
  </li>
  <li>
   Manage supplier and customer relationships with a focus on delivering end-to-end value
  </li>
  <li>
   Prepare and deliver periodic reports and analyses related to business performance
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Minimum 3 years of experience in e-commerce category management and/or procurement processes
  </li>
  <li>
   Preferably experienced in B2B product categories
  </li>
  <li>
   Advanced proficiency in Microsoft Excel
  </li>
  <li>
   Strong commercial acumen and business-oriented mindset
  </li>
  <li>
   Proactive, analytical, and solution-driven
  </li>
  <li>
   Preferably experienced with SAP systems
  </li>
  <li>
   Strong written and verbal communication skills in English
  </li>
  <li>
   Customer- and solution-oriented, with a focus on end-to-end value creation
  </li>
  <li>
   Dynamic, proactive, process-oriented, well-organized, disciplined, and responsible
  </li>
  <li>
   Familiarity with Agile working methodologies is a plus
  </li>
 </ul>
</div>


Category Management Specialist / Lead - ZerGo

Henkel

<div>
 <strong>
  About this Position
 </strong>
 As part of the regional Perfect Clean marketing team, the Marketing Manager will lead and support the development and execution of strategic initiatives primarily across Turkey, Central Asia (CA), and Leo. While the core focus lies in driving growth and brand excellence in these priority markets, the role will also contribute to cross-market projects with broader impact across the High Growth region.
 <br/>
 <br/>
 This position requires a mix of strategic thinking, hands-on project leadership, and strong collaboration with cross-functional and local teams to implement innovations, strengthen the core portfolio, and elevate brand presence.
 <br/>
 <br/>
 <strong>
  What You&acute;ll Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Drive the implementation of brand strategies and innovation projects within Turkey, CA, and LEO in close alignment with local marketing teams.
  </li>
  <li>
   Act as a key business partner to the countries by adapting and rolling out regional toolkits and ensuring marketing excellence in execution.
  </li>
  <li>
   Lead or co-lead specific cross-functional initiatives with R&amp;D, Packaging, Supply Chain, and Finance to ensure timely and successful market launches.
  </li>
  <li>
   Collaborate with creative and digital agencies to deliver best-in-class assets for in-store, digital, and media activation.
  </li>
  <li>
   Monitor market trends, consumer insights, and competitive dynamics to identify actionable opportunities for growth in the focus markets.
  </li>
  <li>
   Track and report key marketing performance indicators (KPIs), ensuring ongoing optimization and alignment to targets.
  </li>
  <li>
   Total High Growth cross region broader projects that may span multiple markets (e.g., toolkit development, cross-category synergies).
  </li>
  <li>
   Foster knowledge sharing and alignment between local markets and the regional team to strengthen consistency and scalability.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What makes you a good fit
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or related field.
  </li>
  <li>
   5+ years of experience in brand management or regional marketing, ideally within FMCG or Home Care categories.
  </li>
  <li>
   Experience in or with the Turkish, Central Asian, or Leo markets is strongly preferred.
  </li>
  <li>
   Excellent project management, organizational, and cross-functional collaboration skills.
  </li>
  <li>
   Strong communication skills in English (written and verbal)
  </li>
  <li>
   Proactive, hands-on attitude with high accountability and results orientation.
  </li>
  <li>
   Digital fluency and a passion for consumer-centric marketing.Team player with strong interpersonal skills and a high level of cultural adaptability.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Some perks of joining Henkel
  <br/>
  <br/>
 </strong>
 At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
</div>


Business Manager

PepsiCo

<div>
 <strong>
  Overview
  <br/>
  <br/>
 </strong>
 <em>
  Are you ready to explore PepsiCo and be part of this iconic multinational?
  <br/>
  <br/>
 </em>
 PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.
 <br/>
 <br/>
 Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?
 <br/>
 <br/>
 Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.
 <br/>
 <br/>
 We are looking for a Senior Brand Manager (Lipton Ice Tea) to join our Marketing team based in Istanbul and will directly report to Senior Marketing Manager.
 <br/>
 <br/>
 <em>
  <strong>
   A Space to Be You
   <br/>
   <br/>
  </strong>
 </em>
 PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Drive and contribute to Lipton, strategy, and execution program by creating and delivering on short and long term company and brand plans that provide a sustainable, consistent, and healthy business foundation,
  </li>
  <li>
   Build brand and consumer value to create strong brands that cater to the needs of our consumers,
  </li>
  <li>
   Develop and execute marketing communication programs to drive shopper engagement and maximize conversion
  </li>
  <li>
   Demonstrates leadership owing the brand agenda and supporting the entire business to achieve planned targets and results,
  </li>
  <li>
   To develop a strong team and bench to drive the business to the longer term vision, deliver brands&rsquo; annual sales volume, revenue and CM targets (volume, revenue, CM), build strong brands by best execution of AOP and Strategic plan initiatives (brand KPIs, share, HTP),
  </li>
  <li>
   Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution, merchandising,
  </li>
  <li>
   Build strong communication programs for brands through ensuring best creative idea, best execution and best media planning (advertising efficiency index),
  </li>
  <li>
   Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company),
  </li>
  <li>
   Take major role in preparation of brands&rsquo; Annual Operating Plan (comprehensive, timely), build and lead brands&rsquo; full year activation calendar,
  </li>
  <li>
   Manage brands&rsquo; A&amp;M budget
  </li>
  <li>
   Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms
  </li>
  <li>
   To deliver Lipton&rsquo;s BU agenda that maximizes effectiveness in the marketplace, drive net revenue growth, brand equity and SOM while making optimal use of the A&amp;M resources
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Min 7 years of marketing experience
  </li>
  <li>
   Excellent command of English &amp; Turkish
  </li>
  <li>
   Strategic thinking skills
  </li>
  <li>
   Analytical and problem solving skills
  </li>
  <li>
   Good understanding of financial and commercial dynamics
  </li>
  <li>
   Good communication skills
  </li>
  <li>
   Demonstrated leadership and team skills
  </li>
  <li>
   Creativity
  </li>
  <li>
   Results orientation
  </li>
  <li>
   Multifunctional skill base (financial, operations as well as marketing)
  </li>
  <li>
   High level of initiative and assertiveness
  </li>
  <li>
   Leadership skills to set goals, plan &amp; delegate work and hold the cross team accountable to meet them
  </li>
 </ul>
</div>


Senior Brand Manager (Lipton Ice Tea)

Samsung Electronics

<div>
 <p>
  <strong>
   Brand Strategy Manager
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are seeking a strategic and visionary Brand Strategist to lead the development of comprehensive brand strategies for new product launches and annual marketing priorities. This role requires a balance of analytical thinking, storytelling, and cross-functional collaboration, ensuring that every initiative aligns with both local market realities and global brand direction.
 </p>
 <p>
 </p>
 <p>
  The ideal candidate will have a strong strategic mindset, capable of translating business objectives into clear marketing roadmaps and impactful narratives for senior leadership. Experience on both agency and brand sides is highly valued, as the role requires managing creative processes while shaping long-term marketing direction.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Develop and implement brand positioning and communication strategies for new and existing products, ensuring alignment with annual business goals.
  </li>
  <li>
   Translate product and business priorities into strategic marketing roadmaps, supporting yearly launch planning and category growth initiatives.
  </li>
  <li>
   Lead the creation of high-impact presentations and brand storytelling for senior management, HQ, and global teams.
  </li>
  <li>
   Oversee creative agency management, ensuring the delivery of insight-driven, on-brand, and high-quality marketing outputs.
  </li>
  <li>
   Collaborate with product marketing, digital, media, and content teams to ensure a unified strategic direction.
  </li>
  <li>
   Conduct and synthesize consumer insights and competitive analysis to guide decision-making and brand positioning.
  </li>
  <li>
   Develop compelling storytelling frameworks that bring complex strategies to life in engaging and visually strong presentations.
  </li>
  <li>
   Monitor and analyze brand performance, providing actionable insights to optimize strategies.
  </li>
  <li>
   Identify and lead projects with the potential to set global best practices within the Samsung brand ecosystem.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.
  </li>
  <li>
   Minimum 8+ years of experience in brand strategy, marketing strategy, or related roles &mdash; preferably within the tech or consumer electronics sector.
  </li>
  <li>
   Proven experience in developing strategic marketing presentations and brand narratives for senior leadership and global stakeholders.
  </li>
  <li>
   Strong understanding of brand positioning, consumer insights, and product launch strategy.
  </li>
  <li>
   Demonstrated ability to lead cross-functional teams and creative agency partners effectively.
  </li>
  <li>
   Exceptional strategic thinking, analytical, and storytelling abilities.
  </li>
  <li>
   Advanced proficiency in PowerPoint and other presentation tools.
  </li>
  <li>
   Excellent communication and interpersonal skills, with a strong ability to influence across all levels of the organization.
  </li>
  <li>
   Fluent in English (both written and spoken); additional languages are a plus.
  </li>
  <li>
   Prior experience on both agency and brand sides is a strong advantage.
  </li>
 </ul>
 <p>
 </p>
</div>


Brand Strategy Manager

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