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Takeda

<div>
 By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
 
 
 
 Job Description:
 
 
 
 
 Job Purpose:
 
 
 
 The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
 
 
 
 Role Core Responsibilities &amp; Accountabilities:
 
 
 
 <ul>
 <li>
 
 Develop and execute the integrated brand strategy:
 
 , ensuring alignment across all channels and stakeholder touchpoints.
 </li>
 <li>
 
 Own the strategic and operational Brand Plans at utmost innovation &amp; quality:
 
 , including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.
 </li>
 <li>
 
 Leverage market and customer insights:
 
 to identify unmet needs, drive growth, and differentiate from competitors.
 </li>
 <li>
 
 Maximizing the time on territory:
 
 to better understand the customer &amp; patient journeys in real life.
 </li>
 <li>
 
 Design and implement data-driven Brand campaigns:
 
 to strengthen HCP engagement and brand loyalty.
 </li>
 <li>
 
 Drive brand performance and impact:
 
 , aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.
 </li>
 <li>
 
 Lead cross-functional execution:
 
 , collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.
 </li>
 <li>
 
 Champion the voice of the customer (VOC):
 
 by integrating KOL input, field insights, and market research into brand planning / execution processes.
 </li>
 <li>
 
 Build and maintain trusted partnerships with HCPs and professional organizations:
 
 to enhance brand advocacy &amp; company reputation inline w PTRB approach.
 </li>
 <li>
 
 Co-develop innovative, compliant customer engagement tools and materials:
 
 tailored to everchanging stakeholder needs.
 </li>
 <li>
 
 Oversee omnichannel content strategy:
 
 , including digital, CRM, SEO, social media, and field force integration.
 </li>
 <li>
 
 Partner with Sales on implementation:
 
 , including joint field visits, training, and performance feedback loops.
 </li>
 <li>
 
 Manage forecasting, budgeting, and resource allocation:
 
 to maximize ROI and ensure brand health inline with the lifecycle expectations.
 </li>
 <li>
 
 Act as the internal brand ambassador:
 
 , ensuring cross-functional alignment and engagement with brand priorities.
 </li>
 <li>
 
 Lead and motivate cross-functional brand teams:
 
 , driving accountability and timely delivery of key milestones at the utmost quality .
 </li>
 <li>
 
 Support launch excellence for new products or indications:
 
 , ensuring full readiness across the value chain.
 
 
 </li>
 </ul>
 
 Role Mandatory Responsibilities:
 
 
 
 <ul>
 <li>
 
 Adhere to Takeda&rsquo;s Information Security and Technology Use policies.:
 
 </li>
 <li>
 
 Serve as a Quality Ambassador:
 
 by promptly reporting any product-related concerns to the Quality team.
 </li>
 <li>
 
 Uphold integrity and ethical conduct:
 
 in alignment with Takeda&rsquo;s values (Takeda-ism).
 </li>
 <li>
 
 Complete all mandatory trainings:
 
 and ensure team compliance with relevant policies and procedures.
 </li>
 <li>
 
 Lead by example:
 
 in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.
 </li>
 <li>
 
 Proactively raise compliance or ethical concerns:
 
 through appropriate Takeda reporting channels.
 
 
 </li>
 </ul>
 
 Job Dimension:
 
 
 
 OPEX responsibility Yes
 
 
 Financial Responsibility Yes
 
 
 Volume Impact Yes
 
 
 Revenue Impact Yes
 
 
 If yes, please explain the impact (Max 30 words) Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
 
 
 
 Role required Qualifications &amp; Capabilities:
 
 
 
 
 Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.
 </li>
 <li>
 Solid Experience in brand strategy, lifecycle management, and multichannel marketing.
 </li>
 <li>
 Strong background in KOL management, customer segmentation, and market insight generation.
 </li>
 <li>
 Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.
 </li>
 <li>
 Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.
 </li>
 <li>
 Fluency in English and Turkish.
 </li>
 <li>
 Excellent communication, presentation, and analytical skills.
 </li>
 <li>
 Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.
 </li>
 <li>
 Budget ownership experience; sound financial understanding of OPEX and profitability drivers.
 </li>
 <li>
 Completed military service (for male candidates).
 </li>
 <li>
 Valid B-class driver&rsquo;s license; ability to travel.
 
 
 </li>
 </ul>
 
 Capabilities:
 
 
 
 <ul>
 <li>
 
 Lead:
 
 Takes accountability and influences without authority across internal and external stakeholders.
 </li>
 <li>
 
 Innovate / Tech Savviness:
 
 Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.
 </li>
 <li>
 
 Comply:
 
 Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.
 </li>
 <li>
 
 Communicate:
 
 Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.
 </li>
 <li>
 
 Think Strategically:
 
 Makes insight-driven decisions that align with long-term brand goals.
 </li>
 <li>
 
 Inspire:
 
 Builds alignment and momentum around a compelling brand vision.
 </li>
 <li>
 
 Focus:
 
 Prioritizes high-value initiatives and consistently delivers strong results.
 </li>
 <li>
 
 Develop:
 
 Strengthens organizational marketing capabilities and nurtures talent.
 </li>
 <li>
 
 Collaborate:
 
 Leads cross-functional alignment to drive cohesive and effective execution.
 </li>
 <li>
 
 Adapt:
 
 Champions innovation and guides teams through change in a dynamic environment.
 
 
 </li>
 </ul>
 
 Locations:
 
 
 
 Istanbul, Turkey
 
 
 
 Worker Type:
 
 
 
 Employee
 
 
 
 Worker Sub-Type:
 
 
 
 Regular
 
 
 
 Time Type:
 
 
 
 Full time
</div>

Portfolio Brand Manager (HAE & Transplant)

Tatilsepeti

<div>
 
 
 About the Role
 
 
 
 As one of Turkey&rsquo;s leading online travel brands, Tatilsepeti is looking for a visionary Brand
 
 
 Manager to lead our brand strategy, elevate our market presence, and drive integrated
 
 
 communication projects across multiple channels.
 
 
 This role reports directly to the Marketing Director and is responsible for shaping the brand
 
 
 perception, managing strategic campaigns, and overseeing the marketing budget in line with
 
 
 the company&rsquo;s growth and profitability targets.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop, implement, and analyze the annual marketing strategy and integrated campaign calendar,
 </li>
 <li>
 Create compelling communication projects to strengthen the brand identity and perception,
 </li>
 <li>
 Manage influencer partnerships, digital collaborations, social media strategy, and content planning,
 </li>
 <li>
 Design and execute integrated campaigns across TV, digital, print, outdoor, and other relevant media channels,
 </li>
 <li>
 Plan product launches and collaborate closely with sales, CRM, and operational teams,
 </li>
 <li>
 Lead agency and supplier coordination for creative, media, and production needs,
 </li>
 <li>
 Conduct market research and competitive analysis to position the brand effectively,
 </li>
 <li>
 Manage and report on the overall marketing budget, ensuring efficient allocation and ROI,
 </li>
 <li>
 Align all marketing initiatives with the company&rsquo;s profitability and brand growth objectives.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business Administration, Communications, or a
 </li>
 <li>
 related field,
 </li>
 <li>
 Minimum 9 years of experience in marketing or brand management, preferably in
 </li>
 <li>
 tourism, e-commerce, or service sectors,
 </li>
 <li>
 Proven expertise in ATL, BTL, and digital campaign management,
 </li>
 <li>
 Strong background in brand strategy, communication planning, and content creation,
 </li>
 <li>
 Experience in budget and team management, with strong leadership and project
 </li>
 <li>
 coordination skills,
 </li>
 <li>
 Excellent analytical thinking and creative problem-solving abilities,
 </li>
 <li>
 Strong communication and stakeholder management capabilities,
 </li>
 <li>
 Fluent in Turkish; proficiency in English is preferred.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A key role in one of Turkey&rsquo;s most recognized travel brands,
 </li>
 <li>
 An inspiring and collaborative work environment,
 </li>
 <li>
 Hybrid work model and flexible structure,
 </li>
 <li>
 Exclusive holiday discounts and career development opportunities,
 </li>
 <li>
 A chance to shape the future of Tatilsepetis brand journey.
 </li>
 </ul>
 
 
 
 
 Ready to build the future of travel branding with us?
 
 
 Apply now and be part of our journey! ✈️
 
</div>

Brand Manager

Diageo

<div><div>Job Description :</div><div>
Reserve Brands Sales Manager</div><div></div><div>
Who We Are</div><div>
We are on a journey to reloading and renewing the socialization and celebration heritage of this land for generations to come.</div><div></div><div>
We strive to establish ourselves as the top-performing, reputable consumer products company in Turkey.</div><div></div><div>
What about the role?</div><ul><li>
The Luxury Division team focus on super-premium and luxury led opportunities across the discerning on-trade&amp; off-trade, demonstrating industry leadership in both volume driving and brand building activity. Discerning Trend Leading Influencer accounts are icons within the trade and build a halo for Diageo Luxury portfolio</li><li>
You would be responsible for implementation of strategies and supervising the execution of Commercial plans to consistently deliver Sales, distribution, execution quality within approved budgets &amp; resources. You would lead and influence the partner&rsquo;s Customer Marketing team in planning, coordinating, supervising company and customer &ndash; initiated programs consistent with the Commercial strategies.</li></ul><div></div><div>
What you will be doing?</div><ul><li>
You will develop Diageo Reserve brand stories, plans, priorities and internal sales target working with the sales and marketing teams to activate these plans in a commercially viable manner whilst building brand equity, (All processes will be carried out in full compliance with competition law)</li><li>
You will develop a solid understanding of Diageo Reserve Channel customer base (universe, positioning, value chain, constraints, ambition) spending time in trade with account manager to develop efficient and adapted tools</li><li>
You will provide regular reporting and evaluation (monthly channel/marketing meetings) to ensure that no activity delivers against agreed internal KPI&rsquo;s, business objectives and expected ROI</li><li>
Making recommendations and including in category TP plans with detailed analysis of data from sources such as AC Nielsen and Vision Plus, which are two of the sources measuring our market situation</li><li>
Brand &amp; Business Development: work closely with Marketing team for the alignment of brand strategies by channel / occasion, oversee Sales team&rsquo;s efficient and effective execution/implementation of trade programs, 365 Essentials, and promotions in the covered stores. Ensure that the team meets standards set in the Commercial annual plans in line with competition laws</li><li>
You will be in charge to the creation of customer facing presentations, assisting and contributing to sales tenders/ new business and activations pitching</li><li>
You will ensure on-trade events coordination support (inc. time in field) working in conjunction with the sales managers, event team and event manager, brand managers and external agencies</li><li>
You will bring design briefs to agency partners for development of asset/POSM creation, and you will ensure efficient POSM management (stock levels, storage and logistics)</li><li>
You will be in charge of creating dashboards to supervise A&amp;P budget&amp;NSA (discounts, investments etc.) and managing spend (in collaboration with both sales and marketing)</li><li>
Act / be role model as a senior team member of S&amp;D team to perform leadership codes of Diageo to pursue the &ldquo;celebrate life&rdquo; purpose with open communication, sense of ownership &amp; agility</li></ul><div></div><div>
What we are looking for</div><ul><li>
Bachelor&rsquo;s Degree required</li><li>
Minimum 4 years of proven experience in sales and/or customer/trade marketing areas, min. 8 years experience in total</li><li>
Experience in the luxury&amp;hospitality&amp;tourism industry is a PLUS, not a MUST</li><li>
Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to execute</li><li>
Understands how the total sales organization operates and how to drive effectiveness.</li><li>
Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.</li><li>
Strong analytical, presentation and project management skills.</li><li>
Experience in premium outlet &amp; portfolio management with good understanding of HNWI F&amp;B insights</li></ul><div></div><div> 
Diversity statement:</div><div>
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you&rsquo;ll be welcomed and celebrated for who you are just by being you. You&rsquo;ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.</div><div></div><div> 
Feel inspired? Then this may be the opportunity for you.</div><div></div><div>
Worker Type :</div>
Regular<div></div><div>
Primary Location:</div>
MeyDiageo Istanbul Head Office<div></div><div>
Additional Locations :</div><div></div><div>
Job Posting Start Date :</div>
2025-02-06</div>

Reserve Brands Sales Manager

Mey Diageo

<div>
 
 Job Description
 
 
 
 
 Reserve Brands Sales Manager
 
 
 
 
 Who We Are
 
 
 
 We are on a journey to reloading and renewing the socialization and celebration heritage of this land for generations to come.
 
 
 We strive to establish ourselves as the top-performing, reputable consumer products company in Turkey.
 
 
 
 What about the role?
 
 
 
 <ul>
 <li>
 The Luxury Division team focus on super-premium and luxury led opportunities across the discerning on-trade&amp; off-trade, demonstrating industry leadership in both volume driving and brand building activity. Discerning Trend Leading Influencer accounts are icons within the trade and build a halo for Diageo Luxury portfolio
 </li>
 <li>
 You would be responsible for implementation of strategies and supervising the execution of Commercial plans to consistently deliver Sales, distribution, execution quality within approved budgets &amp; resources. You would lead and influence the partner&rsquo;s Customer Marketing team in planning, coordinating, supervising company and customer &ndash; initiated programs consistent with the Commercial strategies.
 
 
 </li>
 </ul>
 
 What you will be doing?
 
 
 
 <ul>
 <li>
 You will develop Diageo Reserve brand stories, plans, priorities and internal sales target working with the sales and marketing teams to activate these plans in a commercially viable manner whilst building brand equity, (All processes will be carried out in full compliance with competition law)
 </li>
 <li>
 You will develop a solid understanding of Diageo Reserve Channel customer base (universe, positioning, value chain, constraints, ambition) spending time in trade with account manager to develop efficient and adapted tools
 </li>
 <li>
 You will provide regular reporting and evaluation (monthly channel/marketing meetings) to ensure that no activity delivers against agreed internal KPI&rsquo;s, business objectives and expected ROI
 </li>
 <li>
 Making recommendations and including in category TP plans with detailed analysis of data from sources such as AC Nielsen and Vision Plus, which are two of the sources measuring our market situation
 </li>
 <li>
 Brand &amp; Business Development: work closely with Marketing team for the alignment of brand strategies by channel / occasion, oversee Sales team&rsquo;s efficient and effective execution/implementation of trade programs, 365 Essentials, and promotions in the covered stores. Ensure that the team meets standards set in the Commercial annual plans in line with competition laws
 </li>
 <li>
 You will be in charge to the creation of customer facing presentations, assisting and contributing to sales tenders/ new business and activations pitching
 </li>
 <li>
 You will ensure on-trade events coordination support (inc. time in field) working in conjunction with the sales managers, event team and event manager, brand managers and external agencies
 </li>
 <li>
 You will bring design briefs to agency partners for development of asset/POSM creation, and you will ensure efficient POSM management (stock levels, storage and logistics)
 </li>
 <li>
 You will be in charge of creating dashboards to supervise A&amp;P budget&amp;NSA (discounts, investments etc.) and managing spend (in collaboration with both sales and marketing)
 </li>
 <li>
 Act / be role model as a senior team member of S&amp;D team to perform leadership codes of Diageo to pursue the &ldquo;celebrate life&rdquo; purpose with open communication, sense of ownership &amp; agility
 
 
 </li>
 </ul>
 
 What We Are Looking For
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree required
 </li>
 <li>
 Minimum 4 years of proven experience in sales and/or customer/trade marketing areas, min. 8 years experience in total
 </li>
 <li>
 Experience in the luxury&amp;hospitality&amp;tourism industry is a PLUS, not a MUST
 </li>
 <li>
 Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to execute
 </li>
 <li>
 Understands how the total sales organization operates and how to drive effectiveness.
 </li>
 <li>
 Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
 </li>
 <li>
 Strong analytical, presentation and project management skills.
 </li>
 <li>
 Experience in premium outlet &amp; portfolio management with good understanding of HNWI F&amp;B insights
 
 
 </li>
 </ul>
 
 Diversity Statement
 
 
 
 Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you&rsquo;ll be welcomed and celebrated for who you are just by being you. You&rsquo;ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
 
 
 Feel inspired? Then this may be the opportunity for you.
 
 
 
 Worker Type
 
 
 
 Regular
 
 
 
 Primary Location:
 
 
 
 MeyDiageo Istanbul Head Office
 
 
 
 Additional Locations :
 
 
 
 
 Job Posting Start Date
 
 
 
 2025-02-06
</div>

Flora Food Group

<div><div>About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.</div> 
Assistant Brand Manager, Cream Category

Istanbul, Turkey

Job Purpose:

This is an exciting time to join a leading company for the spreads/butter + cream categories with aggressive ambition. We're looking to hire an Assistant Brand Manager, Cream Category. The Assistant Brand Manager would work on the creative development and execution of our activation programs as well as lead many key performance and operational aspects of the business, all while supporting Category Marketing Manager and Head of Marketing. This Assistant Brand Manager will join the Flora Food Group marketing team with a variety of opportunities to develop their marketing acumen and show leadership potential to further their career within the organization.

Key Responsibilities:
<ul>
<li>Understand brand dynamics, consumer behaviour, and market trends in Turkey and export markets (Central Asia &amp; Caucasia).</li>
<li>Support brand marketing plans tailored to local market needs.</li>
<li>Analyse P&amp;L and drive profitability of the cream category.</li>
<li>Monitor brand performance and identify growth opportunities.</li>
<li>Develop and execute strategies with the marketing manager to increase brand awareness and penetration, ensuring delivery of penetration KPIs and turnover growth through analysis and tracking of key activities.</li>
<li>Assist in all around marketing coordination and project management to deliver end-to-end seamless execution.</li>
<li>Collaborate cross-functionally with sales, insights, finance, supply chain, and external partners.</li>
<li>Lead innovation projects and ensure flawless NPD execution.</li>
<li>Manage A&amp;P budgets and expense tracking with the marketing manager.</li>
<li>Own digital and social media communication and PR activities.</li>
<li>Project and network management from idea to market execution.</li>
</ul>
About you!
<ul>
<li>Bachelor's degree with 3&ndash;4 years of marketing experience</li>
<li>Strong analytical and communication skills</li>
<li>Excellent analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal</li>
<li>Self-driven, self-motivated, committed A-Player relentless on delivering goals</li>
<li>A team player accountable, open minded who likes to work in a rapid and agile way with various competencies and departments by being result oriented</li>
<li>High energy, positive attitude, and focus</li>
<li>Highly resilient and adaptive to changing circumstances</li>
<li>Consistently demonstrate persistence and perseverance</li>
<li>Good command of Windows applications (Excel &amp; PowerPoint are must)</li>
<li>Excellent command of English</li>
<li>FMCG and/or global company experience is a plus</li>
<li>Are you a foodie? &ndash; genuine interest in cooking would be a bonus</li>
</ul>
You'll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.

You'll have to deliver on the commitments you make. And we'll give you the freedom and flexibility to do your job and build your own career.

At Flora Food Group, we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.

If this position sounds interesting, please hit the apply button now!<div> 
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.</div></div>

Assistant Brand Manager, Cream Category

Eureko Sigorta

<div>
 
 
 About the Role
 
 
 
 We are seeking a dynamic
 
 Brand Manager
 
 to lead and execute our brand and marketing strategies. This role is key to building our reputation, strengthening brand awareness, and ensuring consistent, engaging communication with customers and stakeholders.
 
 
 If you would like to be part of an
 
 award-winning &amp; pioneering team
 
 that blends creativity with strategy and delivers results, this role gives you the opportunity to shape a brand that puts customers at the heart of its strategy.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Brand &amp; Marketing
 
 
 <ul>
 <li>
 Work with marketing team on developing and executing integrated brand strategies to strengthen awareness and preference, from brand identity to all customer touchpoints.
 </li>
 <li>
 Plan and manage campaigns across all media platforms including digital and social.
 </li>
 <li>
 Manage
 
 creative agency relationships
 
 to ensure timely delivery of high-quality campaigns and materials.
 </li>
 <li>
 Develop social media strategy &amp; related assets, ensuring content is engaging, aligned with brand voice.
 </li>
 <li>
 Ensure consistency in
 
 storytelling
 
 across all customer and brand touchpoints.
 </li>
 <li>
 Monitor market trends, customer insights, and competitor activities to identify opportunities.
 </li>
 <li>
 Work closely with the
 
 Digital Marketing &amp; Customer Experience teams for initiatives (chatbot, customer touchpoints, digital sales campaigns)
 
 to align brand activities with digital platforms and customer journey improvements.
 </li>
 </ul>
 
 
 
 
 
 Customer Understanding &amp; Research
 
 
 <ul>
 <li>
 Conduct market research and analyze customer behavior to generate insights.
 </li>
 <li>
 Translate research findings &amp; all kinds of relevant customer data into actionable strategies that drive engagement and growth.
 </li>
 <li>
 Monitor customer journeys and identify pain points/opportunities for improvement.
 </li>
 </ul>
 
 
 
 
 
 Budget &amp; Reporting
 
 
 <ul>
 <li>
 Own and manage the
 
 brand &amp; marketing budget
 
 , ensuring efficient allocation of resources.
 </li>
 <li>
 Provide regular reports to management on budget allocation.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Skills
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Industrial Engineering or related field.
 </li>
 <li>
 
 5+ years of experience
 
 in brand management and campaign execution (preferably in FMCG/retail)
 </li>
 <li>
 Proven experience in
 
 managing agencies, social media, and multi-channel campaigns.
 
 </li>
 <li>
 Strong
 
 storytelling and presentation skills
 
 (both in English and Turkish).
 </li>
 <li>
 Experience in
 
 market research and customer understanding.
 
 </li>
 <li>
 Excellent stakeholder management and leadership skills.
 </li>
 <li>
 Analytical mindset with ability to translate insights into action.
 </li>
 <li>
 Creative, proactive, and able to manage multiple projects simultaneously.
 </li>
 </ul>
 
 
 
 
 
 Eureko Sigorta&rsquo;da f&inodot;rsat e&scedil;itli&gbreve;i &ouml;nceli&gbreve;imizdir.
 
 
 
 
 T&uuml;m adaylar&inodot;m&inodot;z&inodot; cinsiyet, medeni durum, ya&scedil;, dil, din, &inodot;rk veya siyasi g&ouml;r&uuml;&scedil; gibi &ouml;zelliklerini dikkate almadan, &scedil;irketimizin yetkinlik ihtiya&ccedil;lar&inodot;na g&ouml;re de&gbreve;erlendirip, adil ve e&scedil;it f&inodot;rsat sa&gbreve;layan bir i&scedil;veren olma prensibini benimseriz.
 
 
 
 
</div>

Danone

<div>About the job

Danone T&uuml;rkiye is looking for a talented colleague for the &quot;Senior Trade Marketing Manager&quot; position. 


As a Senior Trade Marketing Manager, you will report to the Head of Shopper Excellence &amp; Sales Transformation and lead a team of 3 direct reports. You will be responsible for driving the development and execution of trade marketing initiatives across channels. This role will play a critical part in enhancing product visibility, strengthening relationships with retailers and distributors, and ensuring alignment with the company&rsquo;s overall commercial strategy. 


If you are looking for a job to work in a dynamic, diverse, and growing business, you may be the perfect match for this position! Take this opportunity to GROW together! 


In this role you will; 

<ul>
<li>Develop and Implement Trade Marketing Strategies</li>
</ul>
<ul><li>Design and execute strategic trade marketing plans aligned with overall business objectives.</li></ul>
<ul><li>Identify the most effective channels and tactics to promote products within sales channels.</li></ul>
<ul><li>Create and implement promotional strategies and campaigns to maximize product visibility and accelerate sales growth.</li></ul>
<ul><li>Plan and manage trade promotions, incentives, and discounts in alignment with the Commercial Strategy team.</li></ul>
<ul>
<li>Retailer and Distributor Engagement</li>
</ul>
<ul><li>Build and maintain strong partnerships with key retailers and distributors.</li></ul>
<ul><li>Ensure effective execution of trade marketing initiatives to enhance brand presence.</li></ul>
<ul>
<li>Campaign Management</li>
</ul>
<ul><li>Lead the planning, execution, and evaluation of trade marketing campaigns.</li></ul>
<ul><li>Ensure timely, on-budget delivery of campaigns with measurable impact on sales and brand KPIs.</li></ul>
<ul><li>Develop robust plans for traditional trade KPIs, ensuring excellence in execution.</li></ul>
<ul>
<li>Performance Measurement &amp; Reporting</li>
</ul>
<ul><li>Analyze market and campaign data to generate actionable insights.</li></ul>
<ul><li>Track, measure, and report performance of trade marketing activities to senior management and stakeholders.</li></ul>
<ul><li>Leverage data-driven insights to refine strategies and improve future activations.</li></ul>
<ul>
<li>Innovation &amp; Continuous Improvement</li>
</ul>
<ul><li>Drive innovation in trade marketing by ensuring strong KPIs across all relevant channels.</li></ul>
<ul><li>Support new product development (NPD) launches in field, ensuring customer needs are met.</li></ul>
<ul>
<li>Budget Management</li>
</ul>
<ul><li>Monitor promotion and POS effectiveness, providing corrective measures when needed.</li></ul>
<ul><li>Develop and manage the trade marketing budget, ensuring optimal allocation of resources.</li></ul>
<ul><li>Track ROI for all trade marketing activities.</li></ul>
<ul><li>Collaborate with sales, marketing, procurement, and suppliers to develop impactful in-store visibility strategies.</li></ul>
<ul>
<li>Cross-Functional Collaboration</li>
</ul>
<ul><li>Partner with functional teams to design tailored recommendations per channel.</li></ul>
<ul><li>Ensure seamless execution and timely delivery of promotional activities.</li></ul>
<ul>
<li>Team Leadership &amp; Development</li>
</ul>
<ul><li>Lead, mentor, and inspire a team of trade marketing professionals.</li></ul>
<ul><li>Foster a culture of collaboration, innovation, and continuous improvement.</li></ul>
<ul><li>Set clear goals, provide ongoing coaching, and drive team performance.</li></ul>
<ul>
<li>Compliance &amp; Best Practices</li>
</ul>
<ul><li>Ensure trade marketing activities comply with company policies, legal regulations, and industry standards.</li></ul>
<ul><li>Champion best practices to ensure a consistent and high-quality brand experience across channels.</li></ul>
About you
<ul>
<li>Bachelor&rsquo;s degree in Business Administration or a related field</li>
<li>Minimum of 7 years of professional experience in Trade Marketing or Sales within the FMCG industry</li>
<li>Proven people management expertise and strong leadership capabilities, with the ability to inspire, engage, and influence teams</li>
<li>Advanced analytical skills with solid knowledge of data management and interpretation</li>
<li>Strong communication abilities, with persistence in driving and following up on projects across internal stakeholders (Sales, Marketing, Supply Chain, Finance)</li>
<li>Highly result-oriented, proactive, and initiative-driven professional</li>
<li>Strong capability to build and manage effective relationships with the sales team</li>
<li>Proficiency in MS Office applications and strong presentation skills</li>
<li>Excellent command of written and spoken English</li>
</ul>
About us

Being a Danoner means that you create your own working experience.
<ul>
<li>You could design your own way of working with our hybrid working model.</li>
<li>Our head office is in Ata&#351;ehir.</li>
<li>You could decide your daily 8-hours of working period within our flexible-working hours practice.</li>
<li>We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!</li>
<li>Summers are flexible here! You could work fully remote for 4 weeks during July and August.</li>
<li>We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier.</li>
<li>Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of &quot;Im New in Danone Leave&quot;; 1 day of &quot;My Future is Good Leave&quot; for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.</li> 
</ul>
We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home. 
 
All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability. 
 
Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it&rsquo;s all up to you. 
 
Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and S&#305;rma, and we absolutely guarantee that you can just be yourself. 
 
Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU. 


At Danone T&uuml;rkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations. If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place. 

What We Offer 
 
This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive &quot;change&quot; &amp; &quot;growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees. 


What&rsquo;s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

#LI-TU</div>

Senior Trade Marketing Manager

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