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digital marketing assistant manager Jobs in Istanbul

digital marketing assistant manager

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Kärcher

<div>
 
 Department:
 
 Consumer Products &amp; Marketing
 
 
 
 Title:
 
 Marketing Senior Specialist
 
 
 
 Direct Report:
 
 Marketing Manager
 
 
 
 Level:
 
 Senior Specialist
 
 
 
 This Is How You WOW
 
 
 
 <ul>
 <li>
 Track emerging consumer trends, new marketing approaches, and tools to enhance go-to-market strategies.
 </li>
 <li>
 Marketing campaign development (not product marketing) -lead end-to-end campaign execution, from idea&amp;strategy development through to delivery, managing timelines, deliverables, and stakeholder expectations.
 </li>
 <li>
 Lead the planning, briefing agencies and creation and execution marketing campaigns across online, in-store and offline channels in line with brand positioning.
 </li>
 <li>
 Integrate onsite and offsite marketing resources focusing on customer experience journey.
 </li>
 <li>
 Analyse marketing campaign data and customer behavior to identify opportunities, optimize campaigns, and improve key operational metrics.
 </li>
 <li>
 Conduct market research, competitor analysis, and customer insight studies to support strategic decision-making and create actionable reports.
 </li>
 <li>
 Monitoring competition activities and market data&amp; taking necessary actions to optimize resource allocation to maximize marketing impact.
 </li>
 <li>
 Ensure full alignment of all campaigns with company strategy, driving both brand health and commercial performance for business and product groups.
 </li>
 <li>
 ROI analysis of the investments and taking the necessary decisions for continuation of investment.
 </li>
 <li>
 Create and maintain Shop-in-Shop/Pop-Up solutions, concepts support the brand-aligned design of Karcher Centers/Shops, Responsible for increase in the footfall for stores
 
 
 </li>
 </ul>
 
 It would be WOW if you would bring this in:
 
 
 
 <ul>
 <li>
 Having a bachelor's degree in related areas,
 </li>
 <li>
 At least 5 years of experience in marketing.
 </li>
 <li>
 Strong communication skills and problem-solving abilities.
 </li>
 <li>
 Data oriented and analytical skills.
 </li>
 <li>
 Knowledge and experience in trade marketing and brand marketing.
 </li>
 <li>
 Proficient written and verbal English skills.
 </li>
 <li>
 Experience working with agencies
 
 
 </li>
 </ul>
 
 Our K&auml;rcher WOW Package
 
 
 
 <ul>
 <li>
 Health &amp; Life Insurance,
 </li>
 <li>
 Meal Allowance (Ticket &amp; Canteen Services),
 </li>
 <li>
 Staff Discount on products,
 
 
 </li>
 </ul>
 
 So: Wanna WOW with us?
 
 
 
 Simply upload your resume online and leave your contact information. We look forward to getting to know you!
</div>

Senior Marketing Specialist

Delivery Hero

<div>Company Description 
Yemeksepeti is part of the Delivery Hero Group, the world&rsquo;s pioneering local delivery platform, our mission is to deliver an amazing experience&mdash;fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. 
Job Description 
Campaigns are critical to our strategy, consuming a large portion of our budget. Each market requires a tailored approach, from campaign design to vendor collaboration. The Marketing Senior Specialist will lead the strategy for each country, working closely with local teams to align on execution. Additionally, performance tracking is essential to adapt and optimize the campaign in real-time for better results.<ul><li>
Campaign Strategy Development: Design and implement market-specific campaign strategies to drive MAU growth and increase platform orders. Develop regional campaign frameworks and ensure alignment with local teams for consistent execution.</li><li>
Performance Optimization: Monitor and optimize campaign performance in real-time, ensuring cost-efficiency and maximum ROI. Conduct data-driven analysis to improve campaign structures and vendor performance.</li><li>
Vendor and Budget Management: Build strategic frameworks for vendor selection. Provide guidance and monitoring for the allocation and utilization of budgets, ensuring spending aligns with business priorities and growth objectives.</li><li>
Annual Calendar Planning: Develop guidelines for market level marketing calendars. Collaborate with local marketing teams to create and manage a regional annual campaign calendar.</li><li>
Commercial Impact: Collaborate with commercial teams to support commercial VFD targets by leveraging marketing tools and visibility channels.</li><li>
Alignment with Local Marketing: Collaborate with local teams to ensure the proposed strategy fits local market needs and objectives. Align on key insights, recommendations, and campaign approach, considering feedback from both marketing and commercial perspectives.</li><li>
Monitor and Optimize: Continuously track the campaign&rsquo;s performance, keeping an eye on key metrics like ROI, user engagement, budget utilization, and sales uplift. Adjust the campaign in real-time, optimizing discount depths, communication strategies, or budget allocation to maximize results</li></ul> 
Qualifications<ul><li> 
3+ years of experience in growth, campaign management</li><li>
Confident working with data&mdash;comfortable analyzing performance, identifying trends, and turning insights into clear, actionable steps</li><li>
Experience in Quick Commerce or E-commerce environments is a strong plus</li><li>
Skilled in transforming complex metrics into meaningful takeaways to optimize campaigns and drive results</li><li>
Familiar with budget tracking, vendor coordination, and managing resources effectively</li><li>
Strong communicator in both English and Turkish, with experience delivering insights to stakeholders</li><li>
Thrives in fast-paced, multicultural environments&mdash;adaptable, detail-oriented, and solution-focused</li></ul> 
Additional Information 
<ul><li>
A chance to crown your career at Yemeksepeti, Turkey's largest online quick delivery platform, that has been raising future managers and industry leaders for 20 years!</li><li>
A working environment where employee happiness is prioritized, with a strong corporate culture, passionate colleagues working together towards the same goal, and a transparent management approach!</li><li>
Project opportunities that you can run together with the employees of Delivery Hero companies in 43 countries of the world and great teachings about global industry leadership!</li><li>
Flexible work hours so that you can plan your business and social life as you wish! (Start working at any time between 08:00 and 10:00!)</li><li>
A birthday leave waiting for you the next day so you can have fun and party as much as you want on your birthday!</li><li>
Online trainings shaped by your choices, where the opportunities you can learn and improve yourself are unlimited!</li><li>
A comprehensive private health insurance that will never let you down when you need it!</li><li>
The Yemeksepeti family! Always smiling and high communication skills!</li><li>
A pre-planned orientation program so that you can capture the spirit of Yemeksepeti in the best way, get to know the brand from the inside, and always feel at home. And of course, a Buddy who will always support you in your first weeks!</li></ul><div></div>
Your rights arising from the processing of your personal data, within the scope of the Law on the Protection of personal data. You can find detailed information on the page of our Clarification Text at https://www.yemeksepeti.com/contents/kvkk-aday-aydinlatma-metni</div>

Campaign Executive

MediaMarkt Turkey

<div>
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 Bachelor/Master&rsquo;s degree in Business Administration, Economics, Advertising, Communications or related fields,
 </li>
 <li>
 Fluent in English (both writing &amp; speaking),
 </li>
 <li>
 Minimum 7 years of experience in the FMCG, Telecommunications or Retail sectors,
 </li>
 <li>
 Proven track record in managing a brand, setting up and executing marketing plans and 360&deg; global and local campaigns,
 </li>
 <li>
 Strong project management; ability to co-ordinate multiple projects simultaneously and quickly shift from strategic to operational-level,
 </li>
 <li>
 Extensive knowledge of Campaign Management, Real Time Decision/Next Best Action,
 </li>
 <li>
 Ability to develop and apply creative and ingenious solutions to complex issues,
 </li>
 <li>
 Agency briefing, generating creative ideas, content creation,
 </li>
 <li>
 Measuring campaign performance and analysing market data,
 </li>
 <li>
 Executing multiple projects in a timely and effective manner,
 </li>
 <li>
 Team-working spirit, creativity and good interpersonal skills,
 </li>
 <li>
 Superior negotiation and presentation skills.
 </li>
 </ul>
 
 
 
 
 
 Job Description:
 
 
 
 
 
 <ul>
 <li>
 Developing and implementing marketing communication plan in a timely and complete manner,
 </li>
 <li>
 Design campaigns that are aligned to the regional and global brand strategy across all marketing and consumer communications,
 </li>
 <li>
 Briefing relevant agencies for global/local marketing campaigns and evaluating campaign creative suggestions, leading advertisement shootings and managing the visual processes of the 360&deg; communication plan, ensuring the implementation of the campaign and supporting effective campaign management,
 </li>
 <li>
 Planning and executing 360&deg; projects that will increase brand awareness and contribute business objectives in all sales and communication channels,
 </li>
 <li>
 Developing and implementing event/sponsorship strategies; working in coordination with agencies, suppliers and internal teams to create successful event process,
 </li>
 <li>
 Monitoring of global brand health research and evaluating the report and managing/organizing customer research that based on local needs and provide insight into the brand,
 </li>
 <li>
 Managing creative, social media, event agencies, timelines and deliverables,
 </li>
 <li>
 Regularly measuring, reporting, and sharing the performance of all marketing communication campaigns/activities with relevant teams,
 </li>
 <li>
 Managing marketing communications budget to ensure achievement of strategic business and marketing goals,
 </li>
 <li>
 Following marketing and communication trends, competitor activities.
 </li>
 </ul>
 
 
 
 
 In our journey which is driven with our goal of becoming the first choice as the trusted retailer for tailored solutions in a tech-driven world, we are growing rapidly with more than 100 stores today in Turkey. With the strength of MediaMarktSaturn Retail Group as the number one consumer electronics retailer in Europe, we bring technology together with our customers and make their lives easier with the services we offer. If you are a person who likes to think, speak with data and take action, it is time to join us!
 
 
 
 
 
 Sustainable growth is possible with equal opportunities and different perspectives. As MediaMarkt Turkey, we take care to avoid any discrimination such as race, religion, gender, sexual orientation, disability status. We think that all candidates who apply to us should have transparent, fair and equal rights. By trying to be a role model in our sector, we believe in the power of diversity and inclusion which help us to grow together.
 
 
 
 
 
 By applying to this job posting, you acknowledge that the individuals provided as references may be contacted for reference checks and their contact information has been shared with their knowledge and consent. You also consent to the retention of the information you provided to the Company during your job application for up to 1 year, for the purpose of assessing your suitability for similar positions that may arise in the future, after which it will be disposed of. If you are unable to fulfill the reference commitment or if you do not wish your resume to be retained, you may inform us.
 
 
 
 
 
 
 For detailed information regarding protection of your personal data you may access the following link:
 
 
 
 
 Ki&scedil;isel verilerinizin i&scedil;lenmesine dair ayr&inodot;nt&inodot;l&inodot; bilgi i&ccedil;in a&scedil;a&gbreve;&inodot;da link i&ccedil;erisinde yer alan ayd&inodot;nlatma bildirimimizi inceleyebilirsiniz;
 
 
 
 &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metni
 
</div>

Marketing Communication Executive

Watsons Turkey

<div>
 
 
 About Watsons
 
 
 
 
 
 
 Watsons Turkey is a part of AS Watson Group, the world's largest international health and beauty retailer, operating over 17,000 stores under 12 retail brands across 31 markets with more than 130,000 employees. As of the 2024 fiscal year, AS Watson Group recorded a revenue of 24 billion USD and serves over 6 billion customers annually through its O+O (Offline plus Online) platforms, offering a technology-enabled retail experience. As the leading O+O health and beauty retailer in Asia, Watsons operates 8,000 stores and over 1,500 pharmacies across 16 markets in Asia, Europe, and the Middle East.
 
 
 
 
 
 Watsons Turkey is one of the leading beauty and personal care retailers in Turkey, with more than 450 stores in 66 cities and over 3,500 employees. It aims to make a positive difference in customers&rsquo; lives through its products and services.
 
 
 
 
 
 Watsons is Asia&rsquo;s No.1 Personal Care and Beauty Retailer.*Based on the results of the "Top 50 Customer Experience Brands" survey conducted by Campaign Asia with 9,000 participants across six Asian countries.
 
 
 
 
 
 
 * The data you share is protected and processed within the scope of the Personal Data Protection Law No. 6698 ("KVKK"). For detailed information, you can visit https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni.
 
 
 
 
 * 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu ("KVKK") kapsam&inodot;nda payla&scedil;m&inodot;&scedil; oldu&gbreve;unuz veriler korunmakta ve i&scedil;lenmektedir. Ayr&inodot;nt&inodot;l&inodot; bilgi i&ccedil;in https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni adresini ziyaret edebilirsiniz.
 
 
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 University degree in Business Administration, Marketing or related field
 </li>
 <li>
 10 years of proven experience in developing and implementing marketing strategies
 </li>
 <li>
 Good knowledge and experience with marketing strategy, media and project management
 </li>
 <li>
 Proven experience managing integrated marketing campaigns across digital, social, traditional, and emerging media channels.
 </li>
 <li>
 Creative/out of the box thinking
 </li>
 <li>
 Demonstrated success in developing and executing data-driven marketing strategies that drive growth, engagement, and ROI.
 </li>
 <li>
 Excellent command of English, both written and verbal
 </li>
 <li>
 Team player, dynamic, proactive, and critical thinker
 </li>
 </ul>
 
 
 
 
 
 Job Description:
 
 
 
 
 
 <ul>
 <li>
 Responsible for planning, developing, implementing, and managing the overall media strategy
 </li>
 <li>
 Managing and overseeing different marketing channels including stores
 </li>
 <li>
 Measuring ROI and KPIs
 </li>
 <li>
 Monitoring and evaluating online and ATL media campaigns
 </li>
 <li>
 Managing agency partner relationships; media agency, creative agency and Project based partnerships
 </li>
 <li>
 Leading Market Research with 3rd parties Using consumer insights
 </li>
 <li>
 Collaborate with related departments to realize the research projects
 </li>
 <li>
 Manage and attain budget objectives
 </li>
 <li>
 Development of customer marketing strategy based on insights and customer decision journey
 </li>
 </ul>
 
 
</div>

Marketing Strategy and Media Manager

Mattel EMEA

<div>
 
 CREATIVITY IS OUR SUPERPOWER.
 
 It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
 
 
 
 In this position you will be part of the Mattel Turkey Marketing Team located in Istanbul.
 
 
 What Your Impact Will Be:
 
 
 We are seeking a dynamic and enthusiastic Customer Marketing Coordinator with a passion for toys to join our team. The successful candidate will be responsible for developing and executing omnichannel marketing strategies that enhance product visibility, support new product launches, and drive successful campaigns. This role requires a blend of creativity, strategic thinking, and a deep understanding of both online and offline customer engagement.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Omnichannel Marketing Strategy Develop and implement comprehensive marketing strategies that effectively integrate online and offline channels to drive customer engagement and sales in line with yearly marketing calendar
 </li>
 <li>
 Product Visibility Enhance the visibility of our product lines across various channels, ensuring that our toys are prominently featured in both digital and physical retail environments.
 </li>
 <li>
 New Product Launches Lead the marketing efforts for new product launches, coordinating with cross-functional teams to create impactful launch campaigns that resonate with our target audience.
 </li>
 <li>
 Campaign Management Design, execute, and optimize marketing campaigns across multiple platforms, including social media, e-retail platforms, in-store promotions, and events, to maximize reach and effectiveness.
 </li>
 <li>
 Partnership Development Establish and maintain relationships with key retail partners, online platforms, and other stakeholders to ensure cohesive and effective marketing efforts.
 </li>
 <li>
 Budget Management Manage the marketing budget for assigned projects, ensuring that all campaigns are delivered on time and within budget.
 
 
 </li>
 </ul>
 
 What We&rsquo;re Looking For
 
 
 
 <ul>
 <li>
 Customer Marketing Understanding
 </li>
 <li>
 Creative Asset Development &amp; Localization (understanding the regional assets and adaptation of these assets in the light of local insights)
 </li>
 <li>
 Lead agency briefs, collaborate with creative agency to prepare and execute effective creatives across different media channels
 </li>
 <li>
 Strong understanding of both digital and traditional marketing channels.
 </li>
 <li>
 Excellent project management skills with the ability to manage multiple initiatives simultaneously.
 </li>
 <li>
 Exceptional communication and interpersonal skills.
 </li>
 <li>
 Deep enthusiasm for toys and a passion for creating magical experiences for customers.
 </li>
 <li>
 Flexible and determined approach to your work is vital.
 </li>
 <li>
 Positive can-do-will-do attitude
 
 
 </li>
 </ul>
 
 Education &amp; Experience
 
 
 
 <ul>
 <li>
 Masters&rsquo; degree, preferably in Marketing or Business Administration.
 </li>
 <li>
 Fluency in English including excellent communication and writing is a must
 </li>
 <li>
 Proven experience in developing and executing successful omnichannel marketing campaigns.
 </li>
 <li>
 2-4 years of experience in customer marketing, brand management, or a related field, preferably in the toy industry FMCG, licensed consumer good, apparel- or beauty industry.
 
 
 </li>
 </ul>
 
 What It&rsquo;s Like To Work Here
 
 
 
 We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
 
 
 <ul>
 <li>
 We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process, and our collective capabilities is our superpower.
 </li>
 <li>
 We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
 </li>
 <li>
 We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
 
 
 </li>
 </ul>
 
 Who We Are
 
 
 
 Mattel is a leading global toy company and owner of one of the strongest catalogs of children&rsquo;s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
 
 
 Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .
 
 
 Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.
</div>

Customer Marketing Coordinator

S&P Global

About the Role: 
Grade Level (for internal use): 09
 Office Location: Istanbul, Turkey
 
The role: Reporting to the Senior Manager, Events Marketing (EMEA), the Regional Marketing Specialist, Events & Conferences, EMEA will be responsible for the marketing campaigns and delivery of a range of events in the EMEA region, varying in size.
 
You will plan and manage end to end prospecting and client focused events, including event operations and logistics , stakeholder management and onsite delivery. The role requires close collaboration with senior stakeholders within the business including sales along with our experts across various functions within the division . You will also create and deploy comprehensive marketing plans to promote and attract delegates to both our free events and paid conferences.
 
The Team: The EMEA regional events marketing team is responsible for the planning and execution of various marketing led events and conferences to create an exceptional customer experience and drive revenue and engagement for the wider business. Events are a core means of connecting with our customers and prospective clients across the EMEA region, and we work closely with all business lines within the division to achieve our goals and business priorities.
 
Responsibilities : 
End to end management of marketing led events; including venue sourcing and liaison, agenda development, delegate acquisition and onsite delivery where required
 
End to end management of 3rd party events; including negotiating with 3rd party event organizer, speaker allocation, booth development and set up, meeting room development and set up and onsite delivery where required
 
Develop and implement comprehensive marketing plans for free events and conferences including, email, website optimization, customer data platforms, search engines, telemarketing and social media marketing across multiple systems.
 
Work closely with our sales teams and other functions within the business to deliver events and audience acquisition campaigns that reflect the business and client needs
 
Work with the Creative team and external agencies to create and maintain compelling marketing collateral; email copy, landing pages, onsite branding assets, online conference registrations, manage search engine marketing and social networking media initiatives; analyze web site user activity reports on a regular basis .
 
Ensure stakeholders are well informed throughout the event cycle through reporting including analysis of campaign tactics and financial reporting where required
 
Required Qualifications: 
Fluency in English is required, while proficiency in Russian is desirable but not essential.
 
This position is not eligible for sponsorship . C a ndidates must possess the necessary work authorization to be eligible for employment without the need for sponsorship or assistance .
 
Ideally 3+ years experience in managing multiple marketing campaigns and events concurrently while clearly communicating timelines and expectations.
 
A bachelor's degree in marketing or a related field is preferred, with proven experience in event marketing with operations or production.
 
Proven experience in delivering events from inception to onsite execution, with the ability to create audience acquisition strategies using various marketing tactics.
 
A successful track record of delegate acquisition marketing campaigns, with responsibility for performance and the ability to adjust strategies to meet attendance and financial goals is necessary.
 
Experience with CRMs such as Marketo is preferred, including proficiency in building emails, landing pages, target audiences, and program flows for digital marketing campaigns.
 
A positive, customer-focused attitude and motivation to manage multiple events simultaneously are crucial.
 
Excellent interpersonal and organizational abilities are essential, along with the capability to analyze market trends to develop effective marketing plans.
 
Experience in stakeholder engagement and negotiation, coupled with strong communication skills and confidence in leading discussions, is essential.
 
About S&P Global Energy
 At S&P Global Energy, our comprehensive view of global energy and commodities markets enables our customers to make superior decisions and create long-term, sustainable value. Our four core capabilities are: Platts for news and pricing; CERA for research and advisory; Horizons for energy expansion and sustainability solutions; and Events for industry collaboration.
 
S&P Global Energy is a division of S&P Global (NYSE: SPGI). S&P Global enables businesses, governments, and individuals with trusted data, expertise, and technology to make decisions with conviction. We are Advancing Essential Intelligence through world-leading benchmarks, data, and insights that customers need in order to plan confidently, act decisively, and thrive economically in a rapidly changing global landscape. Learn more at www.spglobal.com/energy .
 
What’s In It For You?
 
Our Mission: 
Advancing Essential Intelligence.
 
Our People: 
We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.
 
Our Values: 
Integrity, Discovery, Partnership
 
Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.
 
Benefits: 
We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.
 
Our benefits include: 
Health & Wellness: Health care coverage designed for the mind and body.
 
Flexible Downtime: Generous time off helps keep you energized for your time on.
 
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
 
Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
 
Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
 
Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
 For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries
 
Global Hiring and Opportunity at S&P Global: 
At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.
 
Recruitment Fraud Alert: 
If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to reportfraud@spglobal.com . S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre-employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here .
 
-----------------------------------------------------------
 
Equal Opportunity Employer
 S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
 
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
 
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf
 
----------------------------------------------------------- 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)
 
Job ID: 323291
 Posted On: 2025-12-09
 Location: Istanbul, Turkey

Events & Conferences, Regional Marketing Specialist, EMEA

Odeabank

<div>
 
 
 Qualifications :
 
 
 
 
 
 
 &bull; Bachelor&rsquo;s degree in Business, Marketing, Economics, or Engineering. (preferably in Engineering)
 
 
 &bull; Minimum 7+ years of experience in digital marketing, performance media, media buying operations
 
 
 &bull; Experience in finance, telecom, or other large-scale corporate sectors.
 
 
 &bull; Advanced knowledge of Google Ads, Meta, DV360, TikTok, Adjust, Analytics, Tag Manager, and QlikSense.
 
 
 &bull; Proficient in SEO and web analytics tools (Google Search Console, Ahrefs, Semrush).
 
 
 &bull; Strong analytical mindset with expertise in ROI, CPA, LTV, and acquisition metrics.
 
 
 &bull; Experience with MMM, attribution modeling, and data-driven optimization.
 
 
 &bull; Ability to connect analytical insights with creative strategy and performance.
 
 
 &bull; Excellent leadership, communication, and stakeholder management skills.
 
 
 &bull; Fluent in English
 
 
 
 
 
 
 Job Description :
 
 
 
 
 
 
 &bull; Develop and implement end-to-end digital marketing strategies aligned with the bank&rsquo;s growth goals, managing media buying, performance marketing, and customer acquisition.
 
 
 &bull; Plan and optimize investments across programmatic, social, video, and aggregator platforms; monitor key KPIs (CPL, ROI, active customer acquisition, etc.)
 
 
 &bull; Work closely with media agencies and tech partners to ensure seamless campaign execution and optimization.
 
 
 &bull; Analyze performance via tools like Adjust, DV360, QlikSense, and Tag Manager, generating data-driven insights and reports for senior management.
 
 
 &bull; Manage audience segmentation and conversion tracking through DMP,CRM and CDP platforms.
 
 
 &bull; Leverage MMM, multi-touch attribution, and A/B testing results to maximize efficiency and ROI.
 
 
 &bull; Collaborate with content and UX teams to translate insights into creative improvements and stronger conversion messaging.
 
 
 &bull; Oversee SEO, analytics, and UX performance of digital assets; plan initiatives to boost organic visibility and engagement.
 
 
 &bull; Manage digital budgets effectively, linking campaign results to acquisition and conversion goals.
 
 
 &bull; Ensure alignment of digital marketing strategies with brand, product, and campaign objectives across teams.
 
</div>

Digital Marketing Assistant Manager

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