brand manager

marketing manager

marketing specialist

commercial manager

marketing executive

marketing campaign manager

ASUS

<div>
 
 We&rsquo;re looking for a new marketing team player to share our passion for technology &amp; innovation and help us deliver the incredible in everything we do in marketing.
 
 
 
 
 
 Reporting to the Country Marketing Manager, the role will play an active role in supporting the department for all marketing related aspects. This includes developing digital marketing plans, supervising campaign execution, spearheading innovative ideas and making data driven decisions for one of the top-three consumer notebook brands in the world.
 
 
 
 
 
 
 Your primary tasks include:
 
 
 
 
 
 <ul>
 <li>
 Own the end-to-end planning and execution of digital campaigns across platforms such as Google, Meta (Facebook/Instagram), TikTok, LinkedIn, and local DSPs.
 </li>
 <li>
 Collaborate with local media agencies, ensuring efficient execution, optimization, and performance analysis.
 </li>
 <li>
 Propose and manage digital budgets, ensuring spend effectiveness and campaign ROI.
 </li>
 <li>
 Lead performance reviews and cross-platform reporting; analyze KPIs such as ROAS, CTR, VTR, conversion rate, etc., and proactively optimize.
 </li>
 <li>
 Manage launch marketing campaigns, coordinating with regional product and content teams for timely go-to-market executions.
 </li>
 <li>
 Drive implementation of new digital initiatives, including data-driven targeting, remarketing strategies, and first-party data integration.
 </li>
 <li>
 Align with global marketing strategies while tailoring local tactics to improve market competitiveness.
 </li>
 <li>
 Review and verify agency invoice submissions and ensure proper documentation of proof of execution.
 </li>
 </ul>
 
 
 
 
 
 About the team:
 
 
 
 
 
 
 The marketing team has a growing structure. The team manager reports directly to the Country Manager. The team consists of Digital, Social Media, Graphic &amp; Web Designer, and Technical PR specialists, working in a fast-paced environment. The team has a strong influence on consumers and aims to increase the awareness of ASUS products in the local market.
 
 
 
 
 
 
 Qualifications and background:
 
 
 
 
 
 <ul>
 <li>
 Minimum 5 years of digital marketing experience, ideally within tech, consumer electronics, or performance-driven industries.
 </li>
 <li>
 Proven track record managing media agencies and improving campaign outcomes via cross-functional collaboration.
 </li>
 <li>
 Solid knowledge and experience with Google Ads, Meta Ads, programmatic platforms, and e-commerce media.
 </li>
 <li>
 Strong grasp of digital media metrics and attribution models; comfortable working with Excel, PowerPoint, and visualization tools (e.g., Data Studio, Power BI).
 </li>
 <li>
 Google Ads and Google Analytics certifications are highly preferred.
 </li>
 <li>
 Excellent command of English (written and spoken).
 </li>
 <li>
 Strategic thinker with strong project management and presentation skills.
 </li>
 <li>
 Ability to adapt quickly in a fast-paced, international work environment.
 </li>
 </ul>
 
 
 
 
 Nice to Have (not mandatory but highly valued)
 
 
 
 
 <ul>
 <li>
 Experience in CRM/CDP management or leveraging first-party data to enhance ad targeting and campaign personalization.
 </li>
 <li>
 Familiarity with eRetail media platforms and experience executing performance campaigns via key online retailers.
 </li>
 <li>
 Experience collaborating with regional or HQ teams in a matrix-style organization, with demonstrated success in cross-border alignment and execution.
 </li>
 </ul>
 
 
 
 
 
 About ASUS:
 
 
 
 ASUS is a multinational company known for the world&rsquo;s best motherboards, personal computers, monitors, graphics cards and other high-quality technology solutions. With a global workforce that includes more than 5,000 R&amp;D professionals, ASUS leads the industry through cutting-edge innovation and design. Ranked 26th in Forbes&rsquo; Global 2000 Top Regarded Companies and named among the World&rsquo;s most admired companies by Fortune.
 
 
 
 
 
 
 Why join us:
 
 
 
 We highly value growth and development for our employees. All growth depends upon activity. There is no development physically or intellectually without effort, and effort means personal responsibility and possibilities.
 
 
 
 
 
 
 *Disclaimer: When you submit your information to LinkedIn, your information will be collected, processed, and used by LinkedIn. LinkedIn will share your information to ASUS for job recruitment purpose.
 
 
 
 
</div>

Digital Marketing Specialist

the LEGO Group

<div>Use your trade marketing skills to help shaping our global marketing agenda and develop regional trade marketing campaigns to help grow the love for the LEGO brand, our active share and consumer sales in Turkey!
Our amazing Marketing team is looking for its newest trade marketing expert. This role is key in driving Shopper agenda and understanding across functions in the broader LEGO organisation. Also this role will play an important part in helping the marketing team to lean in to a regional way of working while hands-on assisting the business unit in driving business-critical Shopper marketing plans.
<h2 class="jobSectionHeader">Core Responsibilities:
</h2><ul><li>Develop and roll out strategies for lower Marketing funnel to make LEGO #1 choice for Shoppers in the BU
</li><li>Collaborate with Regional Marketing team to drive Shopper agenda for the BU
</li><li>Utilise shopper and retail insights and research to develop retail execution plans with the sales and brand teams, who serve the needs of the organization, as well as the retailer
</li><li>Adapt global campaign materials as well as briefing and developing specific assets when necessary
</li><li>Plan to a set calendar of campaigns and priorities and ensuring the target levels of executions are achieved each month.
</li><li>Lead and develop the secondary placements strategy and process for the team
</li><li>Evaluate key BTL campaigns to ensure we live a continuous improvement approach and achieve the strongest possible return on investment
</li><li>Ensure strong collaboration with KAM and Merchandisers to drive excellence in execution and secure #1 LEGO presence in toy category in-store
</li><li>Manage Trade marketing funds, striving for maximum effectiveness and with &ldquo;more for less&rdquo; mentality
</li><li>Vendor management for TM activities
</li></ul>Do you have what it takes?
<ul><li>Work experience in trade marketing area, preferably at top FMCG Companies or retail category.
</li><li>Analytical skills and ability to aggregate data from different sources into one comprehensive picture.
</li><li>A collaborative approach with an ability to work with a wide range of partners
</li><li>Strong presentation skills
</li><li>Positive and effective team-player with excellent interpersonal and communication skills
</li><li>Advanced level of verbal and written English and good level of Turkish
 
</li></ul><h2 class="jobSectionHeader">#li-ph
</h2>Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What&rsquo;s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances &ndash; All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount &ndash; We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children&rsquo;s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children&rsquo;s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO&reg; team today.</div>

Trade Marketing Manager

Mattel, Inc.

<div>Company Description 
CREATIVITY IS OUR SUPERPOWER. It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. 
Job Description 
In this position you will be part of the Mattel Turkey Marketing Team located in Istanbul. 

 
What Your Impact Will Be:
We are seeking a dynamic and enthusiastic Customer Marketing Coordinator with a passion for toys to join our team. The successful candidate will be responsible for developing and executing omnichannel marketing strategies that enhance product visibility, support new product launches, and drive successful campaigns. This role requires a blend of creativity, strategic thinking, and a deep understanding of both online and offline customer engagement.
Key Responsibilities:<ul><li>
Omnichannel Marketing Strategy: 
Develop and implement comprehensive marketing strategies that effectively integrate online and offline channels to drive customer engagement and sales in line with yearly marketing calendar</li><li>
Product Visibility: 
Enhance the visibility of our product lines across various channels, ensuring that our toys are prominently featured in both digital and physical retail environments.</li><li>
New Product Launches: 
Lead the marketing efforts for new product launches, coordinating with cross-functional teams to create impactful launch campaigns that resonate with our target audience.</li><li>
Campaign Management: 
Design, execute, and optimize marketing campaigns across multiple platforms, including social media, e-retail platforms, in-store promotions, and events, to maximize reach and effectiveness.</li><li>
Partnership Development: 
Establish and maintain relationships with key retail partners, online platforms, and other stakeholders to ensure cohesive and effective marketing efforts.</li><li>
Budget Management: 
Manage the marketing budget for assigned projects, ensuring that all campaigns are delivered on time and within budget.</li></ul> 

Qualifications 
What We&rsquo;re Looking For:<ul><li>
Customer Marketing Understanding</li><li>
Creative Asset Development &amp; Localization (understanding the regional assets and adaptation of these assets in the light of local insights)</li><li>
Lead agency briefs, collaborate with creative agency to prepare and execute effective creatives across different media channels</li><li>
Strong understanding of both digital and traditional marketing channels.</li><li>
Excellent project management skills with the ability to manage multiple initiatives simultaneously.</li><li>
Exceptional communication and interpersonal skills.</li><li>
Deep enthusiasm for toys and a passion for creating magical experiences for customers.</li><li>
Flexible and determined approach to your work is vital.</li><li>
Positive can-do-will-do attitude</li></ul>
Education &amp; Experience:<ul><li>
Masters&rsquo; degree, preferably in Marketing or Business Administration.</li><li>
Fluency in English including excellent communication and writing is a must</li><li>
Proven experience in developing and executing successful omnichannel marketing campaigns.</li><li>
2-4 years of experience in customer marketing, brand management, or a related field, preferably in the toy industry FMCG, licensed consumer good, apparel- or beauty industry.</li></ul> 

Additional Information 
What It&rsquo;s Like To Work Here:
We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors<ul><li>
We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process, and our collective capabilities is our superpower.</li><li>
We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.</li><li>
We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. 
</li></ul>Who We Are:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children&rsquo;s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.</div>

Customer Marketing Coordinator

Codeway

<div>
 
 About Codeway
 
 
 Codeway is a global consumer tech company with more than 400M users worldwide.
 
 
 Since 2020, we&rsquo;ve built and scaled 60+ mobile apps across creativity, productivity, wellness, language learning, and entertainment.
 
 
 Our flagship apps &mdash; Retake AI, Cleanup, Learna, and DramaPops &mdash; and many of them lead their categories globally. In 2024, we became the most downloaded app publisher on iOS, driven by cutting-edge AI research, sharp data-driven execution, and a relentless focus on product and marketing.
 
 
 We&rsquo;re a team of 300+ people across &Idot;stanbul and Barcelona who bring curiosity, passion, trust, and ownership to everything we build. Recognized as a #1 LinkedIn Top Startup and a Great Place to Work in Europe, Codeway is where ambitious people do their life&rsquo;s best work.
 
 
 We&rsquo;re building the next generation of consumer tech and reimagining what mobile apps can be.
 
 
 This is Codeway. This is our way. Join us.
 
 
 
 POSITION
 
 
 
 At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway&rsquo;s future vision.
 
 
 So, the ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who&rsquo;s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.
 
 
 
 WHAT YOU&rsquo;LL BE DOING?
 
 
 
 
 <ul>
 <li>
 Claim 360 ownership of a web product's marketing &amp; execute end-to-end user acquisition strategies.
 </li>
 <li>
 Manage the Creative Pipeline: Develop and test creatives: come up with ideas, propose hypotheses, monitor implementation, and give feedback.
 </li>
 <li>
 Manage and optimize marketing campaigns across Google, Meta, TikTok and other networks.
 </li>
 <li>
 Build meaningful relationships with external partners and agencies, and manage collaborations with ad networks such as Google Dublin, Meta London, TikTok Dubai teams.
 </li>
 <li>
 Build and monitor BI dashboards for insights, and ensure campaigns achieve target KPIs while scaling.
 </li>
 <li>
 Collaborate closely with the product team to understand user motivations and shape effective monetization strategies.
 </li>
 <li>
 Take additional responsibilities to grow your product: Get creative, think beyond performance marketing, and apply out-of-the-box growth-hacking techniques.
 
 
 
 
 </li>
 </ul>
 
 WHAT YOU&rsquo;LL BRING?
 
 
 
 
 <ul>
 <li>
 2+ years of performance marketing experience.
 </li>
 <li>
 Hands on experience on campaign management in Google Ads(Search, Display, Youtube etc), Meta, TikTok, Linkedin, RTB etc.
 </li>
 <li>
 Experience with Google measurement tools (GA4 etc.), mobile measurement partners (Adjust and/or Appsflyer).
 </li>
 <li>
 Knowledge in user attribution and conversion tracking across diverse channels.
 </li>
 <li>
 Good communication and presentation skills, with the ability to translate complex data into actionable insights.
 </li>
 <li>
 Strong analytical and problem-solving skills.
 </li>
 <li>
 Strong command of written and verbal English.
 </li>
 <li>
 Understanding of big data environment (preferably BigQuery) is a plus.
 </li>
 <li>
 Experience with Google Tag Manager is a plus.
 
 
 
 
 </li>
 </ul>
 
 WHAT&rsquo;S IN IT FOR YOU?
 
 
 
 
 <ul>
 <li>
 Great Place to Work. As our top team member, you'll be a part of a fast-growing startup and have the privilege to enjoy our accredited &ldquo;BEST WORKPLACES&rdquo; environment, ranked first among all workplaces.
 </li>
 <li>
 A Competitive Compensation Package. Long story short, we take care of you.
 </li>
 <li>
 A Meal Compensation that is actually enough for a decent &amp; nutritious lunch, we&rsquo;re not following the industry standard.
 </li>
 <li>
 Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.
 </li>
 <li>
 Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet.
 </li>
 <li>
 Cool Tech Stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.
 </li>
 <li>
 Sport Activities Support. We care about your physical wellbeing and support your gym membership.
 </li>
 <li>
 Learning Never Ends! Training budget to help you grow in your role, gain new skills, and learn new things!
 </li>
 <li>
 Udemy Free Pass. An unlimited Udemy subscription.
 </li>
 <li>
 Flexible Schedule &amp; Unlimited Vacations. This isn&rsquo;t a &ldquo;clock in, clock out&rdquo; company. We care about your productivity, not tracking every minute you&rsquo;re on site. It&rsquo;s up to you to always be responsible with your work, no matter where you are or what schedule you&rsquo;re keeping.
 </li>
 <li>
 English Course Support. Be more global and perform best at your work.
 </li>
 <li>
 Comprehensive Well-being Support. Through our partnership with Meditopia, we now offer free psychological counseling, along with additional services like dietitian, personal trainer, parenting consultant, physiotherapist, child &amp; adolescent therapist, and face-to-face counseling for employees in Istanbul.
 </li>
 <li>
 A Top-Notch Office. Located at the heart of Istanbul, right next to Levent Metro Station at Ferko Signature.
 </li>
 <li>
 Codebrew. Yes, you&rsquo;ve heard it right: We love coffee so much that we&rsquo;ve built our own coffee shop inside our office, where we also provide healthy snacks at certain hours.
 </li>
 <li>
 Free Breakfast. At Codebrew - every morning at 9:30 AM.
 </li>
 <li>
 No Dress Code. Dress as you like.
 </li>
 <li>
 Happy Hours Every Friday. Every. Single. Friday. When it&rsquo;s 5 PM: Screens off, party on! (Check out Codeway on Instagram)
 </li>
 <li>
 Dream Team. Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic. Need proof? Take a look at our Instagram.
 </li>
 <li>
 Gaming Area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you.
 </li>
 <li>
 Software Support. Subscription to any software you might need to perform at your best.
 </li>
 <li>
 Public Transportation Support. Daily public transportation support is on us, covered by an additional monthly compensation.
 </li>
 <li>
 Parent Support. Becoming a parent is a big moment, and Codeway celebrates it with you. We offer a one-time grant to support our new parents.
 </li>
 <li>
 Massage Room. When you need a moment to recharge and unwind, our massage chair room will be ready to offer you a relaxing break.
 
 
 
 
 </li>
 </ul>
 
 THE RECRUITING PROCESS
 
 
 
 We are committed to keeping our recruitment process short and transparent. Here&rsquo;s how it looks like:
 
 
 
 <ul>
 <li>
 Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.
 </li>
 <li>
 Case Study: We might send you a task to solve.
 </li>
 <li>
 Talent &amp; Culture Interview: Let&rsquo;s talk about your experience &amp; expectations and see what we can achieve together.
 </li>
 <li>
 Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.
 </li>
 <li>
 Reference Check: We will contact your references to gain insights into your past experiences and work ethic.
 </li>
 <li>
 Welcome Aboard! You are now a part of the team.
 
 
 
 
 </li>
 </ul>
 
 Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the
 
 
 
 "Candidate Information Notice"
 
 
 
 page at
 
 
 https://www.codeway.co
 
 
 . Codeway processes the personal data of job applicants in accordance with relevant legislation. "
 
 
 
 Privacy Notice for Employee Candidate
 
 
 "
 
 summarizes the data processing procedures during the application process.
 
 
 
 
 Bu ilan sebebiyle yapaca&gbreve;&inodot;n&inodot;z ba&scedil;vurular arac&inodot;l&inodot;&gbreve;&inodot;yla toplanacak ki&scedil;isel verileriniz veri sorumlusu Codeway taraf&inodot;ndan 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;KVKK&rdquo;) ve ilgili mevzuat kapsam&inodot;nda i&scedil; ba&scedil;vuru s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi amac&inodot;yla otomatik yollarla i&scedil;lenecektir. Detayl&inodot; bilgiye
 
 
 https://www.codeway.co
 
 
 adresindeki
 
 
 
 "Aday Ayd&inodot;nlatma Metnimizin"
 
 
 
 sayfas&inodot;ndan ula&scedil;abilirsiniz. Codeway, i&scedil; ba&scedil;vurusu yapan adaylar&inodot;n ki&scedil;isel verilerini, ilgili mevzuat &ccedil;er&ccedil;evesinde i&scedil;lemektedir.
 
 
 
 "&Ccedil;al&inodot;&scedil;an Aday&inodot; &Idot;&ccedil;in Gizlilik Bildirimi"
 
 
 
 ba&scedil;vuru s&uuml;recindeki veri i&scedil;leme s&uuml;re&ccedil;lerini &ouml;zetler.
 
</div>

Marketing Manager (Web)

Anker Innovations

Responsibilities&#65306;<ul><li>Develop annual Turkey brand strategic plans based on brand objectives and local consumer insight, including event calendars, content development, and integrated marketing.</li><li>Develop &amp; execute Turkey new product launch strategies and campaigns, including co-MKT activities with strategic customers to achieve brand and business goals.</li><li>Implement brand perception plans (copy, visual concepts, events) based on marketing strategies, product positioning, and selling points.</li><li>Coordinate &amp; develop media strategies and plans based on brand and new product launch objectives.</li><li>Oversee content marketing; develop and maintain influencer relationships on social media platforms; analyze market and consumer needs and adjust content strategies.</li><li>Collect user and brand insights from other markets and or competitors, innovative cross-industry cases, and competitive intelligence; provide reporting to support strategic decision-making.</li></ul>Requirements&#65306;<ul><li>Bachelor's degree in Marketing, Communications, Business, or a related field.</li><li>+6 years of experience in Brand, Product and or E-Commerce Marketing, in the Turkish market.</li><li>Proven track record of developing and executing successful Brand and Co-Marketing campaigns.</li><li>Excellent written and verbal communication skills in both Turkish and English. Mandatory.</li><li>Strong understanding of social media platforms, tools, and analytics.</li><li>Ability to lead a team in a fast-paced environment.</li><li>Creative thinker with strong problem-solving skills and attention to detail.</li></ul>Job Type: Full-time

Lead Brand manager

Informa Markets

<div>
 
 Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
 
 
 
 
 We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 This role is based in our Nida Kule Esentepe, &Scedil;i&scedil;li, &Idot;stanbul, T&uuml;rkiye office.
 
 
 
 
 
 
 Reports to:
 
 Marketing Manager
 
 
 
 
 
 The Role
 
 
 
 
 
 The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
 
 
 
 
 
 Job Responsibilities
 
 
 
 
 
 To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
 
 
 
 
 
 PLANNING &amp; CAMPAIGN MANAGEMENT
 
 
 
 
 <ul>
 <li>
 Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.
 </li>
 <li>
 Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).
 </li>
 <li>
 Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.
 </li>
 <li>
 Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.
 </li>
 <li>
 Coordinate all deliverables with contras and partner marketing agreements
 </li>
 <li>
 Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion
 </li>
 <li>
 Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns
 </li>
 <li>
 Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers
 </li>
 </ul>
 
 
 ANALYSIS &amp; INSIGHT
 
 
 
 
 <ul>
 <li>
 As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.
 </li>
 <li>
 Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.
 </li>
 <li>
 Analyse and report trends over time and use these insights to build more effective campaigns.
 </li>
 <li>
 Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).
 </li>
 <li>
 Work with internal teams to ensure data governance and data management policies are adhered to.
 </li>
 <li>
 Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.
 </li>
 <li>
 Use recommended campaign analytics dashboards daily to monitor performance.
 </li>
 <li>
 Become part of a culture of testing and metrics-driven decision making in the team.
 </li>
 <li>
 Share case studies with marketers within the team, EMEA division and Informa Markets business.
 </li>
 </ul>
 
 
 MARKETING EXECUTION
 
 
 
 
 <ul>
 <li>
 Identify the target audience and key segments within the target universe.
 </li>
 <li>
 Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.
 </li>
 <li>
 Monitor and adjust campaign activity based on performance metrics.
 </li>
 <li>
 Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).
 </li>
 <li>
 Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.
 </li>
 <li>
 Manage and format any external files for import into the Informa database.
 </li>
 <li>
 Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 
 Qualities needed for the role
 
 
 
 
 <ul>
 <li>
 Analytical and questioning mindset.
 </li>
 <li>
 Focussed on real-time performance and ROI.
 </li>
 <li>
 Deadline and target-driven.
 </li>
 <li>
 Ability to build effective relationships with partners and stakeholders.
 </li>
 </ul>
 
 
 Qualities needed for culture fit
 
 
 
 
 <ul>
 <li>
 Highly collaborative and tenacious team player.
 </li>
 <li>
 Fast learner and committed to personal development and growth.
 </li>
 <li>
 Takes pride and ownership of their work.
 </li>
 <li>
 Adaptable and able to work in a pressurised environment.
 </li>
 </ul>
 
 
 Skills required
 
 
 
 
 <ul>
 <li>
 Experience of using email marketing or marketing automation technology (Eloqua).
 </li>
 <li>
 Experience of working with CMS platforms (Adobe Experience Manager)
 </li>
 <li>
 Experience of working with databases and data selection/management software.
 </li>
 <li>
 Database development and growth including segmentation / advanced targeting.
 </li>
 <li>
 Experience in marketing analytics and reporting platforms (Adobe Analytics).
 </li>
 <li>
 Knowledge of digital marketing practices (PPC, SEO and online advertising).
 </li>
 <li>
 Excellent verbal and written communication skills in English
 </li>
 <li>
 Educated to degree level or equivalent.
 </li>
 </ul>
 
 
 Desired
 
 
 
 
 <ul>
 <li>
 Experience of managing social media channels, scheduling, listening and analysis.
 </li>
 <li>
 Experience multivariate or AB testing practices.
 </li>
 <li>
 Formal business/marketing higher education qualification.
 </li>
 <li>
 Verbal and written communication skills.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with
 
 ISKUR
 
 .
 
 
 
 
 We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
 
 
 
 
 
 Our benefits include:
 
 
 
 
 <ul>
 <li>
 
 Great community:
 
 a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
 </li>
 <li>
 
 Time out:
 
 Take up to four days per year to volunteer, plus a day off for your birthday!
 </li>
 <li>
 
 Broader impact:
 
 take up to four days per year to volunteer, with charity match funding available too
 </li>
 <li>
 
 Career opportunity:
 
 the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves
 </li>
 <li>
 Company funded private medical insurance
 </li>
 <li>
 A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
 </li>
 <li>
 Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
 </li>
 <li>
 Recognition for great work, with global awards and kudos programmes
 </li>
 <li>
 As an international company, the chance to collaborate with teams around the world
 </li>
 </ul>
 
 We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
 
 
 
 
 If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
 
 
 
 
 See how Informa handles your personal data when you apply for a job here.
 
 
 
</div>

Marketing Executive

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, plus a day off for your birthday!</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

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