marketing manager

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product marketing specialist

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senior marketing specialist Jobs in Istanbul

senior marketing specialist

senior marketing associate

ARY HOLDING

<div>
 <p>
  We are looking for a Senior Structured Finance Associate to join our team at our headquarters in Beykoz, Istanbul.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications &amp; Experience:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s or Master&rsquo;s degree in Finance, Economics, Business, or a related field.
  </li>
  <li>
   2-4 years of experience in project finance, investment banking, structured finance, or a related field.
  </li>
  <li>
   Strong financial modeling and valuation skills, with expertise in Excel-based project finance models.
  </li>
  <li>
   Understanding of debt financing structures, credit analysis, and risk assessment.
  </li>
  <li>
   Experience working with lenders, multilateral institutions, and legal advisors.
  </li>
  <li>
   Excellent communication and presentation skills.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Preferred Qualifications:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   CFA, ACA, or other relevant professional certifications.
  </li>
  <li>
   Experience in specific sectors such as renewable energy, infrastructure and natural resources.
  </li>
  <li>
   Familiarity with financial instruments such as bonds, mezzanine finance, and equity investments.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are seeking a highly motivated Senior Structured Finance Associate to support the execution of project finance transactions across various sectors, including infrastructure, energy, and natural resources. The ideal candidate will have strong financial modeling skills, experience in structuring and executing debt and equity financing, and a solid understanding of credit analysis and risk assessment.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <u>
   Transaction Execution &amp; Structuring:
  </u>
 </p>
 <p>
  Support the origination, structuring, and execution of project finance transactions. Develop and maintain complex financial models to analyze project feasibility, capital structure, and risk-return dynamics. Assist in negotiating financing documentation, including loan agreements, security packages, and intercreditor agreements. Conduct due diligence, coordinating with legal, technical, and market advisors. Assess key risks in project structures and propose mitigants.
 </p>
 <p>
  <u>
   Credit &amp; Risk Analysis:
  </u>
  Perform financial analysis and risk assessments on potential projects. Prepare investment memos, credit applications, and presentations for internal approval committees. Monitor financial and operational performance of existing transactions.
 </p>
 <p>
  <u>
   Stakeholder Management:
  </u>
  Collaborate with internal teams, including risk, legal, and compliance, to ensure smooth execution of transactions. Engage with external stakeholders, including sponsors, banks, investors, and government entities.
 </p>
</div>


Senior Structured Finance Associate

Visa

<div><b>Company Description</b><p><br>
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose &ndash; to uplift everyone, everywhere by being the best way to pay and be paid.</p><p>
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.</p><b><br>
Job Description</b><p><br>
About the Team:</p><p>
The marketing team is responsible for promoting and selling Visa&rsquo;s products or services throughout various marketing channels. This can include tasks such as market research, advertising, promotion, sponsorship, cross border marketing, event planning, marketing services and client support.</p><p>
The goal of the marketing team is to increase brand awareness and usage, and to drive customer engagement, acquisition, and ultimately, business. This can be accomplished through a variety of strategy and tactics, including creating and distributing content, launching advertising campaigns, building partnerships with influencers, merchant partners and clients, and using data analytics to track and measure the success of efforts.</p><p>
What a Marketing, Senior Manager does at Visa:</p><p>
The Senior Manager at Visa plays a crucial role in driving the company's marketing efforts. They are responsible for developing and executing strategic marketing plans to attract potential users/clients and retain existing ones. The responsibilities include market research to identify opportunities for campaign and promotion, overseeing the production of all marketing materials, and tracking the success of marketing campaigns. The Senior Manager works closely with other functions to align the company's marketing strategy with its business goals.</p><p>
Why is this position important to Visa</p><p>
This role collaborates with various stakeholders to develop and recommend impactful business and marketing strategies based on the extensive experience in traditional, digital, and emerging media platforms and marketing campaigns. The position requires a strong understanding of the market trends and the ability to conduct quantitative analyses to drive decision-making. It plays a critical role in ensuring cross-functional collaboration and communication of strategic plans to senior management, thus influencing the direction and success of Visa's business operations.</p><p>
Responsibilities:</p><ul><li>
Develop programs that integrate both B2C and B2B approaches. Lead and manage the entire marketing campaign lifecycle&mdash;from strategic planning and concept development, through execution, to post-campaign measurement and analysis. Provide comprehensive support to clients, ensuring seamless integration of strategy, implementation, and performance evaluation to drive sustainable business results.</li><li>
Respond rapidly and flexibly to client needs and market changes, ensuring efficient project management and execution. Demonstrate a proactive approach to problem-solving and decision-making, maintaining high standards of operational excellence.</li><li>
Foster effective communication and collaboration with clients, partners, and internal stakeholders. Lead cross-functional projects, working closely with teams across the organization to deliver integrated marketing solutions and address complex challenges.</li><li>
Leverage Visa&rsquo;s worldwide expertise while ensuring strategies and campaigns are locally relevant and effective.</li><li>
Work closely with advertising, media, digital, and promotion agencies to ensure the delivery and execution of projects.</li><li>
Assist with various media, using your knowledge and creativity to find innovative ways to engage the final consumer through social, digital, and mobile channels.</li><li>
Oversee all administrative deliverables related to consumer marketing project management and marketing services, ensuring full compliance with the organization's policy and process.</li><li>
Serve as a brand &amp; marketing steward, ensuring the brand is always presented in alignment with its vision and purpose.</li></ul><p>
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.</p><b><br>
Qualifications</b><br>
<ul><li>
Experience working in and with multinational organizations with well-positioned local brands.</li><li>
Demonstrated ability to think both strategically and creatively, while maintaining attention to detail.</li><li>
Possess excellent analytical skills, with the ability to interpret market data and apply it to marketing and communication strategies to achieve desired results and business objectives.</li><li>
Have a strong understanding of the marketing landscape and trends, including digital marketing, and be willing to stay updated.</li><li>
Demonstrate willingness to take responsibility and accountability for the successful completion of projects, and the ability to work under pressure and meet deadlines.</li><li>
Be open to admitting and learning from mistakes, fostering a culture of creativity and innovation.</li><li>
Proficiency in English</li></ul><br>
<b>
Additional Information</b><p><br>
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.</p></div>

Senior Client Marketing Manager

Kärcher

<div>
 <strong>
  Department:
 </strong>
 Consumer Products &amp; Marketing
 <br/>
 <br/>
 <strong>
  Title:
 </strong>
 Marketing Senior Specialist
 <br/>
 <br/>
 <strong>
  Direct Report:
 </strong>
 Marketing Manager
 <br/>
 <br/>
 <strong>
  Level:
 </strong>
 Senior Specialist
 <br/>
 <br/>
 <strong>
  This Is How You WOW
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Track emerging consumer trends, new marketing approaches, and tools to enhance go-to-market strategies.
  </li>
  <li>
   Marketing campaign development (not product marketing) -lead end-to-end campaign execution, from idea&amp;strategy development through to delivery, managing timelines, deliverables, and stakeholder expectations.
  </li>
  <li>
   Lead the planning, briefing agencies and creation and execution marketing campaigns across online, in-store and offline channels in line with brand positioning.
  </li>
  <li>
   Integrate onsite and offsite marketing resources focusing on customer experience journey.
  </li>
  <li>
   Analyse marketing campaign data and customer behavior to identify opportunities, optimize campaigns, and improve key operational metrics.
  </li>
  <li>
   Conduct market research, competitor analysis, and customer insight studies to support strategic decision-making and create actionable reports.
  </li>
  <li>
   Monitoring competition activities and market data&amp; taking necessary actions to optimize resource allocation to maximize marketing impact.
  </li>
  <li>
   Ensure full alignment of all campaigns with company strategy, driving both brand health and commercial performance for business and product groups.
  </li>
  <li>
   ROI analysis of the investments and taking the necessary decisions for continuation of investment.
  </li>
  <li>
   Create and maintain Shop-in-Shop/Pop-Up solutions, concepts support the brand-aligned design of Karcher Centers/Shops, Responsible for increase in the footfall for stores
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  It would be WOW if you would bring this in:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Having a bachelor's degree in related areas,
  </li>
  <li>
   At least 5 years of experience in marketing.
  </li>
  <li>
   Strong communication skills and problem-solving abilities.
  </li>
  <li>
   Data oriented and analytical skills.
  </li>
  <li>
   Knowledge and experience in trade marketing and brand marketing.
  </li>
  <li>
   Proficient written and verbal English skills.
  </li>
  <li>
   Experience working with agencies
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Our K&auml;rcher WOW Package
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Health &amp; Life Insurance,
  </li>
  <li>
   Meal Allowance (Ticket &amp; Canteen Services),
  </li>
  <li>
   Staff Discount on products,
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  So: Wanna WOW with us?
  <br/>
  <br/>
 </strong>
 Simply upload your resume online and leave your contact information. We look forward to getting to know you!
</div>


Senior Marketing Specialist

<div><p><b>Department: </b>Consumer Products &amp; Marketing</p>
<p><b>Title: </b>Marketing Senior Specialist</p>
<p><b>Direct Report: </b>Marketing Manager</p>
<p><b>Level: </b>Senior Specialist</p>
<p><b>This is how you WOW:</b></p><br>
<ul>
<li>
<div>Track emerging consumer trends, new marketing approaches, and tools to enhance go-to-market strategies.</div></li><br>
<li>
<div>Marketing campaign development (not product marketing) -lead end-to-end campaign execution, from idea&amp;strategy development through to delivery, managing timelines, deliverables, and stakeholder expectations.</div></li><br>
<li>
<div>Lead the planning, briefing agencies and creation and execution marketing campaigns across online, in-store and offline channels in line with brand positioning.</div></li><br>
<li>
<div>Integrate onsite and offsite marketing resources focusing on customer experience journey.</div></li><br>
<li>
<div>Analyse marketing campaign data and customer behavior to identify opportunities, optimize campaigns, and improve key operational metrics.</div></li><br>
<li>
<div>Conduct market research, competitor analysis, and customer insight studies to support strategic decision-making and create actionable reports.</div></li><br>
<li>
<div>Monitoring competition activities and market data&amp; taking necessary actions to optimize resource allocation to maximize marketing impact.</div></li><br>
<li>
<div>Ensure full alignment of all campaigns with company strategy, driving both brand health and commercial performance for business and product groups.</div></li><br>
<li>
<div>ROI analysis of the investments and taking the necessary decisions for continuation of investment.</div></li><br>
<li>
<div>Create and maintain Shop-in-Shop/Pop-Up solutions, concepts support the brand-aligned design of Karcher Centers/Shops, Responsible for increase in the footfall for stores<br>
</div>
</li></ul><p><b>It would be WOW if you would bring this in:</b></p><br>
<ul>
<li>
<div>Having a bachelor's degree in related areas,</div></li><br>
<li>
<div>At least 5 years of experience in marketing.</div></li><br>
<li>
<div>Strong communication skills and problem-solving abilities.</div></li><br>
<li>
<div>Data oriented and analytical skills.</div></li><br>
<li>
<div>Knowledge and experience in trade marketing and brand marketing.</div></li><br>
<li>
<div>Proficient written and verbal English skills.</div></li><br>
<li>
<div>Experience working with agencies</div></li></ul><br>
<div></div>
<div><b>Our K&auml;rcher WOW Package:</b></div><br>
<ul>
<li>
<div>Health &amp; Life Insurance,</div></li><br>
<li>
<div>Meal Allowance (Ticket &amp; Canteen Services),</div></li><br>
<li>
<div>Staff Discount on products,</div></li></ul><br>
<div></div>
<div><b>So: Wanna WOW with us?</b></div>
<div>Simply upload your resume online and leave your contact information. We look forward to getting to know you!</div></div><div></div>

Arçelik Türkiye

<div>
 <p>
  <strong>
   Discover a Home for Your Talents
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Apply Now and Be Part of Our Journey to Inspire Sustainable Lives in Every Home!
  </strong>
 </p>
 <p>
  <strong>
  </strong>
 </p>
 <p>
  <strong>
   What awaits you in this role?
  </strong>
 </p>
 <p>
  We are looking for a passionate and detail-oriented
  <strong>
   Associate-Regional Marketing
  </strong>
  who will join our team at
  <strong>
   Regional Marketing, Business Transformation &amp; Growth Directorate.
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  The ideal candidate will support the planning, development, and execution of marketing communication campaigns that reinforce Beko&rsquo;s brand positioning and drive business results across international markets.
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Assist in developing global 360&deg; marketing communication campaigns
  </li>
  <li>
   Coordinate with internal stakeholders and external agencies for campaign execution
  </li>
  <li>
   Support content development for digital, print, and social media assets
  </li>
  <li>
   Monitor and report on campaign performance metrics and KPIs
  </li>
  <li>
   Ensure brand consistency across all communication materials
  </li>
  <li>
   Research global consumer and market trends to inform strategy
  </li>
  <li>
   Help prepare internal presentations and global toolkits for local teams
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  The position is located in
  <strong>
   Kad&inodot;k&ouml;y, &Idot;stanbul.
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   How do we describe the perfect match?
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field,
  </li>
  <li>
   1&ndash;2 years of experience in marketing communications, preferably in a global or regional role,
  </li>
  <li>
   Excellent command of English (written and spoken); additional languages are a plus,
  </li>
  <li>
   Strong organizational and project management skills,
  </li>
  <li>
   Team player with excellent communication and interpersonal skills,
  </li>
  <li>
   High attention to detail and ability to multitask in a fast-paced environment,
  </li>
  <li>
   Flexible and open to new perspectives,
  </li>
  <li>
   A great team player with a self initiative mindset,
  </li>
  <li>
   Being open to communication is always our priority.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   At Beko, where it feels like home, we invite you to explore&hellip;
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   <strong>
    Professional Development:
   </strong>
   Access tailored opportunities through our global minds network.
  </li>
  <li>
   <strong>
    Global Community:
   </strong>
   Contribute to a community of like-minded individuals.
  </li>
  <li>
   <strong>
    Well-being:
   </strong>
   Enjoy holistic support in physical, mental, financial, career, social, and family wellness, including sports teams, hobby clubs, social activities, counselling, dietitian support, and more.
  </li>
  <li>
   <strong>
    Innovation Culture:
   </strong>
   Experience continual growth in our innovative environment.
  </li>
  <li>
   <strong>
    Leadership:
   </strong>
   Develop leadership skills at any level in our trusted lifestyle solutions environment.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feels like home.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Get to know us better through our company video!
  <u>
   https://www.youtube.com/watch?v=uNkzSicIGaU
  </u>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Check out our latest stories and behind-the-scenes moments on Instagram: @lifeatbeko
 </p>
</div>


Associate-Regional Marketing

PepsiCo

<div>
 <strong>
  Overview
  <br/>
  <br/>
 </strong>
 <em>
  Are you ready to explore PepsiCo and be part of this iconic multinational?
  <br/>
  <br/>
 </em>
 PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.
 <br/>
 <br/>
 Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?
 <br/>
 <br/>
 Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.
 <br/>
 <br/>
 We are looking for a Consumer Insights Associate Manager (All Food Brands) to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Insights Associate Manager (All Food Brands) and directly report to Senior Consumer Insights Manager.
 <br/>
 <br/>
 <em>
  <strong>
   A Space to Be You
   <br/>
   <br/>
  </strong>
 </em>
 PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 Role will lead the &ldquo;Brand Insights&rdquo;, &ldquo;Content Insights&rdquo; and &ldquo;Growth Insights&rdquo; projects and processes for all food brands to drive growth for all channels via co-designing Brand Growth Strategy, developing and strengthening consumer insights, optimizing the create calendars, validation of creative ideas for communication for all food brands, leading ICP process, developing and managing tools and learnings. Main Objective: Catalyze short and long term growth thru designing Insights-led strategy, improve standards of brand communication, designing and optimizing the portfolio.
 <br/>
 <br/>
 Brand Insights:
 <br/>
 <br/>
 <ul>
  <li>
   Develop brand positioning and strategy insights by analyzing and understanding the functional and emotional foot print of all food brands brand, role and source of growth. Emotional territory and communication style of all food brands and competition and feeding the learnings into brand development and ICP processes.
   <br/>
   <br/>
  </li>
 </ul>
 Content Insights:
 <br/>
 <br/>
 Creative and Content Development:
 <br/>
 <br/>
 <ul>
  <li>
   Lead and execute validation and optimization of creative concepts by identifying test tools and methodologies, ensure evaluation of all ideas vs norms/Action standards. Identify optimization opportunities and co-lead development with brand create teams. Provide consultancy on concept development stage according to meta-learnings.
  </li>
  <li>
   Lead and execute pack design tests by identifying test tools and methodologies, ensure evaluation of all new pack design vs norms actions standards. Evaluate all pack design according to visibility, desirability and fit to brand, identify optimization opportunities and feed into brand development process.
  </li>
  <li>
   Lead and execute new creative idea tests by identifying test tools and methodologies, ensure evaluation of new creative ideas vs norms/ actions standards. Evaluate creative ideas according to fit to brand, fit to strategy and growth potential, identify strength and opportunities and optimization actions.
   <br/>
   <br/>
  </li>
 </ul>
 Content Qualification Insights:
 <br/>
 <br/>
 <ul>
  <li>
   Lead validation process of all brand hero content utilizing the ADA tools, evaluate all vs action standards, identify short term growth and long term brand power potentials, optimization opportunities and provide reco for create teams.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   University degree
  </li>
  <li>
   At least 8 years of insights experience
  </li>
  <li>
   Have proven examples of leadership &amp; influence skills
  </li>
  <li>
   Have strong time management capabilities
  </li>
  <li>
   Fluent in English and Turkish
  </li>
  <li>
   High ownership
  </li>
  <li>
   Trustable team player
  </li>
  <li>
   Stake holder management from different backgrounds
  </li>
  <li>
   Analytical thinking &amp; story telling via merging different sources
  </li>
  <li>
   Ability to have multitasking muscle
  </li>
  <li>
   Have quick adoption on changes
  </li>
  <li>
   Project Management - have robust experience of managing multi functional processes with multiple senior stakeholders.
  </li>
  <li>
   Strategic Insights - have a good command on how to generate and interpret big scale consumer insights, data and mega trends and their impacts on consumers and categories to develop actionable insights.
  </li>
  <li>
   Consumer Insights - to understand how to define certain types of audiences that fit to brand`s targets and how brands work with their generic and specific target audiences (growth targets definition, audience segmentation and prioritization, communication development for specific target audiences etc.)
  </li>
  <li>
   Analytical background - to be clear how to work with different types of data / analytical-minded approach and attention to details
  </li>
 </ul>
</div>


Consumer Insights Associate Manager (All Food Brands)

<div>Overview:
<div><i>
Are you ready to explore PepsiCo and be part of this iconic multinational?</i></div><div></div><div><br>
PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.</div><div></div><div><br>
Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?</div><div></div><div><br>
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.</div><div></div><div><br>
We are looking for a Consumer Insights Associate Manager (All Food Brands) to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Insights Associate Manager (All Food Brands) and directly report to Senior Consumer Insights Manager.</div><div></div><div><b><i><br>
A Space to Be You
</i></b></div><div>PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.</div>
Responsibilities:
<div>
Role will lead the &ldquo;Brand Insights&rdquo;, &ldquo;Content Insights&rdquo; and &ldquo;Growth Insights&rdquo; projects and processes for all food brands to drive growth for all channels via co-designing Brand Growth Strategy, developing and strengthening consumer insights, optimizing the create calendars, validation of creative ideas for communication for all food brands, leading ICP process, developing and managing tools and learnings. Main Objective: Catalyze short and long term growth thru designing Insights-led strategy, improve standards of brand communication, designing and optimizing the portfolio.</div><div></div><div><br>
Brand Insights:</div><ul><li>
Develop brand positioning and strategy insights by analyzing and understanding the functional and emotional foot print of all food brands brand, role and source of growth. Emotional territory and communication style of all food brands and competition and feeding the learnings into brand development and ICP processes.</li></ul><div>
Content Insights:</div><div>
Creative and Content Development:</div><ul><li>
Lead and execute validation and optimization of creative concepts by identifying test tools and methodologies, ensure evaluation of all ideas vs norms/Action standards. Identify optimization opportunities and co-lead development with brand create teams. Provide consultancy on concept development stage according to meta-learnings.</li><li>
Lead and execute pack design tests by identifying test tools and methodologies, ensure evaluation of all new pack design vs norms actions standards. Evaluate all pack design according to visibility, desirability and fit to brand, identify optimization opportunities and feed into brand development process.</li><li>
Lead and execute new creative idea tests by identifying test tools and methodologies, ensure evaluation of new creative ideas vs norms/ actions standards. Evaluate creative ideas according to fit to brand, fit to strategy and growth potential, identify strength and opportunities and optimization actions.</li></ul><div>
Content Qualification Insights:</div><ul><li>
Lead validation process of all brand hero content utilizing the ADA tools, evaluate all vs action standards, identify short term growth and long term brand power potentials, optimization opportunities and provide reco for create teams.</li></ul>
Qualifications:
<ul><li>University degree</li><li>
At least 8 years of insights experience</li><li>
Have proven examples of leadership &amp; influence skills</li><li>
Have strong time management capabilities</li><li>
Fluent in English and Turkish</li><li>
High ownership</li><li>
Trustable team player</li><li>
Stake holder management from different backgrounds</li><li>
Analytical thinking &amp; story telling via merging different sources</li><li>
Ability to have multitasking muscle</li><li>
Have quick adoption on changes</li><li>
Project Management &ndash; have robust experience of managing multi functional processes with multiple senior stakeholders.</li><li>
Strategic Insights &ndash; have a good command on how to generate and interpret big scale consumer insights, data and mega trends and their impacts on consumers and categories to develop actionable insights.</li><li>
Consumer Insights &ndash; to understand how to define certain types of audiences that fit to brand`s targets and how brands work with their generic and specific target audiences (growth targets definition, audience segmentation and prioritization, communication development for specific target audiences etc.)</li><li>
Analytical background &ndash; to be clear how to work with different types of data / analytical-minded approach and attention to details</li></ul></div>

Explore 760+ Senior marketing associate in Istanbul this December. Find roles across top companies and apply now to boost your career.

760 senior marketing associate jobs IN Istanbul

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Consumer Insights Associate Manager (All Food Brands)

Consumer Insights Associate Manager (All Food Brands)