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digital marketing specialist Jobs in Istanbul

digital marketing specialist

product marketing specialist

Barikat Grup

<div>
 <p>
  Barikat is looking for a
  <strong>
   Product Marketing Specialist
  </strong>
  to join our
  <strong>
   Marketing Department
  </strong>
  , based in
  <strong>
   Ankara or &Idot;stanbul
  </strong>
  .
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   QUALIFICATIONS
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Minimum 3 years of experience in
   <strong>
    product marketing or partner/vendor marketing
   </strong>
   (B2B technology/cybersecurity experience is a plus).
  </li>
  <li>
   Experience in MDF planning and ROI measurement.
  </li>
  <li>
   Proven ability in content development, campaign management, and digital distribution.
  </li>
  <li>
   Strong project management, communication, and cross-functional collaboration skills.
  </li>
  <li>
   KPI-driven mindset with experience in
   <strong>
    pipeline contribution, ROAS, and time-to-market
   </strong>
   metrics.
  </li>
  <li>
   Strong written and verbal communication skills in
   <strong>
    Turkish and English
   </strong>
   .
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   JOB DESCRIPTION
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Develop annual/quarterly
   <strong>
    GTM plans
   </strong>
   with vendors and manage
   <strong>
    MDF budgets
   </strong>
   .
  </li>
  <li>
   Plan and coordinate end-to-end
   <strong>
    content, campaigns, and product launches
   </strong>
   .
  </li>
  <li>
   Collaborate with Sales and Presales teams to drive
   <strong>
    demand generation and pipeline acceleration
   </strong>
   .
  </li>
  <li>
   Manage strategic content for digital assets such as websites, product pages, and resource centers, ensuring
   <strong>
    content co-creation and utilization with vendors
   </strong>
   .
  </li>
  <li>
   Build scalable
   <strong>
    campaign calendars and playbooks
   </strong>
   .
  </li>
  <li>
   Track MDF investments and prepare
   <strong>
    ROI reports
   </strong>
   for events and campaigns.
  </li>
  <li>
   Manage digital content and communication processes for
   <strong>
    product launches, webinars, and partner campaigns
   </strong>
   .
  </li>
  <li>
   Ensure coordination with vendors and internal teams; maintain
   <strong>
    brand consistency
   </strong>
   .
  </li>
  <li>
   Prepare vendor-based
   <strong>
    quarterly QBR reports
   </strong>
   (results, learnings, next-quarter planning).
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  For detailed information on how your personal data is processed, you can review our "Candidate Information Note" at the following link:
 </p>
 <p>
  https://www.barikat.com.tr/kvkk-bilgilendirme
 </p>
</div>


Product Marketing Specialist

Hitachi Energy

<div><p><b>About Us</b>
</p><p>We pride ourselves on offering a holistic range of competitive benefit programs to support your financial, physical and mental wellbeing and personal development. We want you to truly thrive with us &ndash; in work and out.</p><p><b>
Description</b>
</p><p><b>The Opportunity</b></p><p>
Hitachi Energy is a pioneering technology leader that is helping to increase access to affordable, reliable, sustainable and modern energy for all. We help to power your home, keep the factories running, and our hospitals and schools open. Come as you are and prepare to get better as you learn from others. Bring your passion, bring your energy, and plug into a team that appreciates a simple truth: Diversity + Collaboration = Great Innovation</p><p>
We seek for &ldquo;<b>Product Marketing Specialist&rdquo; </b>who will be able to demonstrate knowledge in Hitachi Energy in Distribution Transformers in Dudullu location in Istanbul.</p><p></p><p><b>
How you will make an impact</b></p><ul><li>
Sells products/systems/services to customers, focusing on volume, mix and profitability targets for assigned Business Units/Product Groups.</li><li>
Prepares offers in coordination with the bid and proposal department and/or the Marketing Manager. Ensures appropriate technical and financial aspects of offers, including prices and trading conditions.</li><li>
Establishes and maintains effective customer relationships to understand customer needs, promote customer understanding of full product/systems/ services offering, and align to provide a solution. Ensures a positive customer experience throughout the sales process</li><li>
Prepares sales plans using company tools. Performs regular status reviews and proposes recovery plan(s) in cases of potential order shortfalls.</li><li>
Creates added value for the customer and Hitachi Energy and ensures the successful outcome of transactions, contracts and proposals by using effective sales techniques. Communicates details in accordance with Hitachi Energy offering and strategy (delivery time, payments, and general terms and conditions).</li><li>
Ensures efficient value proposition to customers.</li><li>
Identifies and drives the development of new market opportunities in the designated market and ensures knowhow sharing and cross-collaboration.</li><li>
Responsible to ensure compliance with applicable external &amp; internal regulations, procedures &amp; guidelines</li></ul><p></p><p><b>
Your Background:</b></p><ul><li><p>
Bachelor&rsquo;s degree in Electrical Engineering Degree,</p></li><li><p>
At least 1 years experience, in sales of transformers is preferable,</p></li><li><p>
Excellent command of written and spoken English and Turkish,</p></li><li><p>
Knowing any of the Arabic, French and Spanish languages will be considered a plus.</p></li><li><p>
Action oriented, analytical, attention to detail, communicate effectively, customer oriented, intercultural sensitivity, market and technical oriented, able to manage projects,</p></li><li><p>
No restriction for intensive travelling (both domestic &amp; abroad).</p></li></ul><p></p><p><b>
More About Us</b></p><p>
We pride ourselves on offering a holistic range of competitive benefit programs to support your financial, physical and mental wellbeing and personal development. We want you to truly thrive with us &ndash; in work and out.</p><p>
For this role, depending on grade and experience, we offer the following employee benefits;</p><p></p><ul><li>Access to a comprehensive wellbeing program,</li><li>Private health insurance,</li><li>Transportation allowance.</li></ul><p></p><h2 class="jobSectionHeader"><b>
Qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by completing a </b><b>general inquiry form</b><b> on our website. Please include your contact information and specific details about your required accommodation to support you during the job application process.</b></h2><p></p><h2 class="jobSectionHeader"><b>
This is solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes will not receive a response.</b></h2></div><p></p>

Solenis

<div><div>At Diversey &ndash; A Solenis Company, we are committed to delivering cutting-edge hygiene, infection prevention, and cleaning solutions that protect and care for people and the planet.</div><div>
We're looking for a Marketing Specialist to join our team and help drive the success of our campaigns, product launches, and brand initiatives.</div><div>
In this role, you&rsquo;ll develop and manage marketing strategies that generate leads, build awareness, and deliver measurable results. You&rsquo;ll work cross-functionally with internal teams, analyze campaign performance, and bring both creativity and data-driven thinking to the table.</div><div></div><div>
As a Marketing Specialist, you will be responsible for driving all product marketing needs of the country portfolio, creating a clear value proposition for the Institutional Business Unit. This includes portfolio rationalization and optimization, product improvement and development and managing the P&amp;L of the assigned portfolio. You will also support downstream marketing to strengthen sales efforts and work closely across the entire Middle East and North Africa platform for all sectors.</div><div>
In this role, you will lead key campaigns, events, and product initiatives. You will also create, manage, and analyze marketing campaigns that drive growth for products and services. Strong awareness of current trends and target audience needs is essential, as you will collaborate with cross-functional teams to develop impactful initiatives with measurable results.</div><div></div><div>
Key Responsibilities:</div><ul><li>
Lead the marketing activities for the country portfolio, including product optimization, improvement, and new development.</li><li>
Manage the P&amp;L of the assigned portfolio and ensure alignment with business goals.</li><li>
Plan and execute marketing campaigns, events, and product initiatives across the MENA region.</li><li>
Organize events, conduct market research, and analyze KPIs to evaluate success and identify improvement areas.</li><li>
Monitor current market trends to develop effective outbound and inbound campaigns.</li><li>
Collaborate with other departments to create impactful marketing and advertising content.</li><li>
Analyze ongoing campaigns and assess performance through KPIs.</li><li>
Prepare detailed reports on lead generation, site traffic, and other key metrics.</li><li>
Ensure downstream marketing support to strengthen sales activities.</li></ul><div></div><div>
Required Qualifications:</div><ul><li>
Bachelor&rsquo;s degree in Business, Marketing, or a related field (or equivalent work experience).</li><li>
Minimum of 3 years experience in a similar market and role.</li><li>
Proven experience with product launches or integrated marketing campaigns.</li><li>
Strong data analysis skills and the ability to interpret qualitative and quantitative insights.</li><li>
Solid understanding of both traditional and digital marketing channels.</li><li>
Excellent verbal and written communication skills in English.</li><li>
Knowledge of HTML, CSS, and Adobe Acrobat.</li><li>
Proficiency with content management systems.</li><li>
Strong organizational and project management skills.</li></ul><div></div><div>
What You&rsquo;ll Do:</div><ul><li>
Plan and execute inbound and outbound marketing campaigns</li><li>
Lead product launches and integrated marketing initiatives</li><li>
Analyze marketing performance data and optimize campaigns</li><li>
Collaborate with content, design, and product teams on messaging and materials</li><li>
Report on key metrics like lead generation, website traffic, and engagement</li></ul><div></div><div>
At Diversey, we have a culture with focus on diversity, inclusion, well-being, flexibility and orderliness - where we respect each other, where we as a company have employed the whole person, and where there is room for and understanding of the whole person.</div><div>
We value the great importance of a good social environment, and we prioritize a safe working environment where you can feel safe and comfortable.</div><div>
Employee satisfaction and engagement is very important to us - we want to make sure that you develop and stay with us for many years.</div><div><i>
We understand that not every candidate will possess every desired qualification listed above. If your experience varies from our outlined requirements, yet you believe you can bring value to the role, we encourage you to apply and share your unique perspective with us.</i></div><div><i>
We recognize that our people are our greatest asset. We offer attractive compensation, comprehensive benefits, and abundant opportunities for professional growth and development. If you're passionate about working for a world-class company and enjoy tackling complex challenges, we invite you to consider joining our team.</i></div><div>
Solenis is committed to fostering an inclusive workplace and is proud to be an Equal Opportunity Affirmative Action Employer. We value diversity and do not discriminate</div></div><div></div>

Marketing Specialist

<div></div><div><div>At Diversey &ndash; A Solenis Company, we are committed to delivering cutting-edge hygiene, infection prevention, and cleaning solutions that protect and care for people and the planet.</div><div></div><div>
We are seeking an experienced Product Specialist to lead the growth, profitability, and lifecycle management of our pharmaceutical product portfolios across the Middle East and Africa (MEA) region.</div><div>
This role is ideal for a strategic, commercially minded professional with a solid B2B background, a strong understanding of pharma or life sciences, and experience delivering results in a cross-functional, matrixed environment.</div><div></div><div>
Key Responsibilities:</div><ul><li>Define and lead the regional product portfolio strategy with a strong focus on growth and P&amp;L performance</li><li>Manage the full product lifecycle: from insights and innovation to market launch and portfolio optimization</li><li>Coordinate cross-functional efforts with R&amp;D, Regulatory, Supply Chain, Marketing, and local commercial teams</li><li>Adapt and activate the value proposition for key customer segments across diverse markets</li><li>Execute marketing programs aligned with customer needs and business priorities</li><li>Support the global innovation strategy by aligning regional execution with long-term objectives</li><li>Analyze portfolio performance, identify growth opportunities, and make data-driven recommendations</li><li>Facilitate collaboration across departments, ensuring alignment on product and market priorities</li></ul><div></div><div>
Qualifications &amp; Experience:</div><ul><li>5&ndash;10 years of experience as a Product Specialist or Product Manager, preferably in pharmaceuticals, healthcare, or life sciences</li><li>Strong B2B experience with demonstrated success in regional or international roles</li><li>University degree in Marketing, Business Administration, Pharmaceutical Sciences, Chemistry, or a related field</li><li>Proven experience in product lifecycle management, portfolio strategy, and cross-functional leadership</li><li>Knowledge of MEA market dynamics and regulatory environments is highly desirable</li><li>Strong analytical, communication, and stakeholder management skills</li></ul><div></div><div>
What We Offer:</div><ul><li>A strategic and impactful role within a purpose-driven organization</li><li>The opportunity to lead innovation and commercial execution across a dynamic region</li><li>Collaboration with global and regional teams in a fast-moving and evolving industry</li><li>A culture that values innovation, accountability, and cross-functional partnership</li></ul><div></div><div>
At Diversey, we have a culture with focus on diversity, inclusion, well-being, flexibility and orderliness - where we respect each other, where we as a company have employed the whole person, and where there is room for and understanding of the whole person.</div><div>
We value the great importance of a good social environment, and we prioritize a safe working environment where you can feel safe and comfortable.</div><div>
Employee satisfaction and engagement is very important to us - we want to make sure that you develop and stay with us for many years.</div><div>
We understand that not every candidate will possess every desired qualification listed above. If your experience varies from our outlined requirements, yet you believe you can bring value to the role, we encourage you to apply and share your unique perspective with us.</div><div>
We recognize that our people are our greatest asset. We offer attractive compensation, comprehensive benefits, and abundant opportunities for professional growth and development. If you're passionate about working for a world-class company and enjoy tackling complex challenges, we invite you to consider joining our team.</div><div>
Solenis is committed to fostering an inclusive workplace and is proud to be an Equal Opportunity Affirmative Action Employer. We value diversity and do not discriminate</div><div>
on the basis of age, race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.</div></div>

Product Specialist

clickzone - Growth Marketing Agency

<div>
 <p>
  <strong>
   Clickzone
  </strong>
  is a data-driven growth marketing agency that specializes in driving measurable results for businesses. They offer a comprehensive suite of services, including performance marketing, SEO, growth marketing, and data analytics. By leveraging advanced data analysis and tailored strategies, Clickzone helps businesses achieve their goals and foster sustainable growth. Join them on the road to growth, where every step is built for success.
 </p>
 <br/>
 <p>
  At
  <strong>
   clickzone
  </strong>
  , we are looking for a
  <strong>
   Performance Marketing Specialist
  </strong>
  to enhance the effectiveness of our digital marketing strategies and continuously improve campaign performance. This position involves the strategic management, analysis, and optimization of digital marketing campaigns. We are seeking a team member who is performance-oriented, analytically minded, and embraces innovative approaches.
 </p>
 <br/>
 Tasks
 <br/>
 <ul>
  <br/>
  <li>
   Understanding brand requirements and providing effective solutions,
  </li>
  <br/>
  <li>
   Successfully managing brand performance ads with your teammates,
  </li>
  <br/>
  <li>
   Following up on tasks and ensuring they are completed or finalized,
  </li>
  <br/>
  <li>
   Conducting strategic analysis for digital channels, using insights to improve brand performance and reporting results,
  </li>
  <br/>
  <li>
   Enhancing your expertise through teamwork and training,
  </li>
  <br/>
  <li>
   Managing the strategic and budgetary aspects of ad accounts,
  </li>
  <br/>
  <li>
   Managing and optimizing Google Ads and Meta Ads platforms,
  </li>
  <br/>
  <li>
   Planning and managing campaigns across Google Ads, Meta Ads, Yandex Ads, LinkedIn Ads, RTB House, Criteo, and similar platforms,
  </li>
  <br/>
  <li>
   Managing the budget, advertising, campaigns, and product relationships for brands,
  </li>
  <br/>
  <li>
   Communicating with brands and providing consultancy when necessary,
  </li>
  <br/>
  <li>
   Preparing daily, weekly, and monthly reports,
  </li>
  <br/>
  <li>
   Converting analyses and reports into presentations and delivering them.
  </li>
  <br/>
 </ul>
 <br/>
 Requirements
 <br/>
 <ul>
  <br/>
  <li>
   Bachelor&rsquo;s degree (4-year program),
  </li>
  <br/>
  <li>
   Preferably proficient in English,
  </li>
  <br/>
  <li>
   Strong communication skills,
  </li>
  <br/>
  <li>
   Excellent analytical thinking and problem-solving abilities,
  </li>
  <br/>
  <li>
   Proficient in mathematics,
  </li>
  <br/>
  <li>
   Strong planning, organization, and sense of responsibility,
  </li>
  <br/>
  <li>
   Preferably knowledgeable in Google Sheets (Excel) and Looker Studio, with reporting experience,
  </li>
  <br/>
  <li>
   At least 1 year of experience in digital marketing,
  </li>
  <br/>
  <li>
   Up-to-date knowledge of digital marketing tools and trends,
  </li>
  <br/>
  <li>
   Dynamic, innovative, and team-oriented.
  </li>
 </ul>
</div>


Performance Marketing Specialist

Vertigo

<div><p><b>ABOUT VERTIGO GAMES</b></p><p>
We create amazing games that rank at the top on both iOS and Android, loved and played by over 150 million fans worldwide!</p><p></p><p>
Check out our smash-hit games:</p><p><br>
 <b>Critical Strike</b></p><ul><li>&#65039; <b>Polygun Arena</b></li></ul><p></p><p><br>
We&rsquo;re now looking for a passionate <b>Performance Marketing Specialist</b> to join our dynamic team in <b>Istanbul</b>. This is an <b>on-site role</b>, requiring you to work <b>5 days a week</b> from our office in <b>Levent</b>.</p><p></p><p>
Don&rsquo;t miss the chance to shape the future of gaming and make your mark on millions of players around the world!</p><p><b><br>
Responsibilities</b></p><p></p><ul>
<li>
Plan, launch, and optimize paid UA campaigns across key channels (Meta, Google Ads, TikTok, Unity Ads, etc.)</li>
<li>Monitor performance KPIs (ROAS, CPI, LTV, retention, ARPU) and iterate quickly based on real-time data</li>
<li>Develop and maintain predictive models for forecasting spend, revenue, and user LTV</li>
<li>Perform deep-dive analyses to identify performance drivers and optimization opportunities</li>
<li>Collaborate with product and live ops teams to align UA strategy with game updates and content calendars</li>
<li>Manage partner relationships with ad networks and MMPs</li>
<li>Stay ahead of UA trends, platform changes, and new growth channels</li>
</ul><p></p><p><b>
Requirements</b></p><ul>
<li>
Hands-on experience in performance/growth marketing, ideally in the mobile gaming</li>
<li>Proven track record of managing large-scale UA budgets and achieving performance targets</li>
<li>Experience in data analysis, forecasting, and campaign optimization</li>
<li>Experience in testing, finding and scaling high-performing ad creatives.</li>
<li>Deep understanding of key UA and monetization metrics (ROAS, LTV, CPI, retention curves)</li>
<li>Ability to build and interpret forecasting models and cohort analyses</li>
<li>Collaborative mindset with experience working across product, analytics, and creative teams</li>
</ul><p></p><p><b>
Benefits</b></p><ul>
<li>
Competitive net salary</li>
<li>Meal Card</li>
<li>Complementary Health Insurance</li>
<li>Monthly-based financial support for educational platforms</li>
<li>Company equity: Share in the company to make you an owner, not just an employee</li>
<li>Birthday leave</li>
<li>Retention bonus</li>
<li>Referral bonus</li>
5 days of annual leave for the first year<br>
<li>
</li>
</ul><p></p><p><b>Interviewing</b></p><p></p><ul>
<li>
<b>Application Submission:</b> You can apply by submitting your CV, LinkedIn profile, or a brief introduction about yourself. If your profile matches our requirements, we'll reach out to you.</li>
<li><b>People &amp; Culture Interview: </b>You'll meet with our People &amp; Culture team to talk about your background, your goals, and how we fit in. This meeting will take place online via Google Meet.</li>
<li><b>Case Study: </b>You&rsquo;ll take on a practical task related to the role to demonstrate your skills in a case study.</li>
<li><b>Technical Interview: </b>You&rsquo;ll have an in-depth discussion of the case and meet the lead of the relevant department at our Istanbul office.</li>
<li><b>Final Meeting:</b> You&rsquo;ll have a face-to-face meeting with our founders to discuss further details at our Istanbul office.</li></ul></div><p></p>

Engin Grup

<div>
 <p>
  At Engin Grup, we are shaping the future by fostering a high-performance culture, enabling growth, and driving transformation. As a leading distributor of internationally recognized cosmetics, perfumes, and fast-moving consumer goods (FMCG), we operate with a proactive, innovative, and experienced team to build sustainable strategies that make us the first-choice distributor in our industry.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   QUALIFICATIONS
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's degree in Marketing, Business Administration, Communication, or related fields
  </li>
  <li>
   Minimum 2 years of experience in brand management or marketing, preferably with hands-on experience in cosmetics retail operations
  </li>
  <li>
   Familiarity with in-store marketing strategies, retail KPIs, and consumer engagement in physical store environments
  </li>
  <li>
   Experience supporting product launches, merchandising in a retail setting
  </li>
  <li>
   Knowledge of customer behavior, competitive landscape, and cosmetics trends
  </li>
  <li>
   Strong communication, organization, and follow-up skills
  </li>
  <li>
   Proficiency in MS Office
  </li>
  <li>
   Fluency in English is a must
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   JOB DESCRIPTION
  </strong>
 </p>
 <ul>
  <li>
   Assist the Brand Manager in planning and executing brand strategies
  </li>
  <li>
   Support product launches, pricing strategies, and promotional planning with a retail-first approach
  </li>
  <li>
   Work closely with retail teams to ensure consistent brand experience at point-of-sale
  </li>
  <li>
   Coordinate in-store marketing activities and visual merchandising
  </li>
  <li>
   Collaborate with creative and digital agencies for social media, influencer marketing, and visual content
  </li>
  <li>
   Analyze market trends, competitor actions, and consumer insights to improve brand performance
  </li>
  <li>
   Prepare regular performance and sales reports; track marketing KPIs
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  If you are ready to lead inspiring brands, shape market dynamics, and grow within a forward-thinking company &mdash; we&rsquo;d be excited to have you on board for this empowering journey.
 </p>
 <p>
 </p>
</div>


Brand Executive

Explore 636+ Product marketing specialist in Istanbul this November. Find roles across top companies and apply now to boost your career.

636 product marketing specialist jobs IN Istanbul

Product Marketing Specialist

Product Marketing Specialist

Marketing Specialist

Product Specialist

Performance Marketing Specialist

Performance Marketing Specialist

Brand Executive