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senior marketing manager

Al-Futtaim

<div>Job Requisition ID: 180336
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group&rsquo;s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day 


Overview of the role 
We are currently looking for a Senior Marketing Manager &ndash; Automall to lead the marketing strategy, demand generation agenda and customer acquisition engine for Automall in the UAE. The role will be responsible for strengthening the Automall brand, driving qualified leads, improving digital conversion and supporting the next phase of channel-led growth across used-car retail, partnerships, referrals, export opportunities and customer lifecycle engagement. 
This is a senior commercial marketing role requiring strong ownership of performance marketing, campaign planning, CRM-led engagement, agency management, stakeholder influence and data-led optimization. The successful candidate will work closely with Sales, Buying, Pricing, Digital, CRM, Finance, Operations and external partners to translate business priorities into measurable marketing outcomes. 

<div>
What you will do 
<ul><li>Define and lead the annual Automall marketing strategy, campaign calendar and channel plan aligned to sales priorities, stock movement, customer acquisition targets and new business growth channels.</li><li>Own performance marketing across paid search, paid social, marketplaces, display, retargeting and other digital acquisition channels to generate quality leads and improve conversion efficiency.</li><li>Strengthening Automall&rsquo;s customer proposition as a trusted used-car business through brand campaigns, content, creative messaging, offer communication and customer engagement initiatives.</li><li>Develop marketing support for new growth channels including non-GCC sales, Japanese imports, export-led customer acquisition, driving school partnerships, Blue referral programmes, Orient Insurance opportunities and affinity or corporate channels.</li><li>Work with CRM and Digital teams to build lifecycle communication journeys that improve nurturing, enquiry follow-up, referral conversion, repeat engagement and post-purchase customer engagement.</li><li>Partner with Sales, Operations and agencies to ensure campaigns are executable, offers are clear, leads are routed effectively and showroom or digital teams are aligned on campaign mechanics.</li><li>Manage marketing analytics, budget tracking, campaign reporting and agency deliverables, ensuring marketing spending is linked to measurable traffic, leads, conversion, sales and margin contribution.</li></ul></div> 

<div>
Required skills to be successful 
<ul><li>Strong experience in marketing strategy, annual planning and campaign management across digital, social, search, CRM, marketplace and offline channels.</li><li>Proven performance marketing capability with hands-on understanding of lead generation, funnel optimization, media ROI, cost per lead and cost per acquisition.</li><li>Strong understanding of customer acquisition, CRM journeys, customer segmentation, lifecycle marketing and digital conversion.</li><li>Ability to manage agencies, media budgets, creative development, campaign calendars and performance reporting.</li></ul></div> 


About the team 
Automall is part of Al-Futtaim Automotive and operates within a dynamic used-car retail environment. The business is evolving from a core used-car retail and trade model into a broader used-car ecosystem, with growth opportunities across digital channels, export, non-GCC specification sales, referral programmes, insurance-linked customer acquisition and strategic partnerships. 
The role will work in a matrix environment across Automall Sales, Buying, Pricing, Operations, Digital, CRM, Finance, Legal, Blue, Orient Insurance, external agencies and partnership stakeholders. The team is commercially focused, fast-paced and highly collaborative, with a strong emphasis on measurable marketing outcomes and customer acquisition. 

<div>
What equips you for the role 
<ul><li>Degree-level qualification in Marketing, Business, Commerce, Digital Marketing, Communications or a related discipline.</li><li>Minimum 10+ years of relevant marketing experience, ideally with strong exposure to performance marketing, customer acquisition, campaign strategy and commercial marketing.</li><li>Experience leading marketing plans that directly support sales, leads, conversion, digital engagement and revenue outcomes.</li><li>Automotive, used cars, retail, marketplace, e-commerce, financial services or consumer digital experience would be highly preferred.</li><li>Practical understanding of UAE automotive, mobility, retail, digital marketplaces, social media, paid media and CRM-led customer journeys would be an advantage.</li><li>Ability to balance brand thinking with performance discipline, data-led decision making and fast-paced campaign execution.</li><li>Comfortable working in a matrix environment, managing ambiguity and constructively challenging agencies and stakeholders to improve outcomes.</li><li>Strong stakeholder management skills with the ability to influence Sales, Digital, CRM, Finance, Operations and external partner teams.</li><li>Excellent written, verbal and presentation skills with a data-led, customer-focused and outcome-driven approach.</li><li>Commercial mindset with the ability to link marketing activity to sales outcomes, stock movement, conversion and revenue contribution.</li></ul></div> 
About Al-Futtaim Automotive 
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa. 
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world&rsquo;s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM. 
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial &amp; construction equipment. 
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.</div>

Senior Marketing Manager

EDUHUB MANAGEMENT CONSULTANCIES CO.

Senior Learning Success Consultant | Digital Marketing &amp; AI ProgramsCompany: EduHub Institute LLC (Digital Marketing &amp; AI Division &ndash; IIDMS) Location: Dubai, UAE Job Type: Full-timePlease Read Before ApplyingThis position is specifically for professionals with experience selling Digital Marketing and/or AI certification programs.Applicants without relevant Digital Marketing or AI education sales experience will not be shortlisted.Are You Currently Selling Digital Marketing or AI Programs?Are you passionate about helping professionals transform their careers?If you have a proven track record of selling Digital Marketing or AI certification programs and are looking to join a fast-growing, performance-driven organization, we'd love to meet you.This is an opportunity to represent premium executive learning programs trusted by professionals, entrepreneurs, managers, and business leaders across the GCC.About EduHubEduHub Institute is a leading professional training provider in the UAE, delivering internationally recognized executive certification programs across multiple disciplines.Through our Digital Marketing &amp; AI Division (IIDMS &ndash; International Institute of Digital Marketing Studies), we specialize in practical, live, and industry-focused learning designed to help professionals develop skills they can immediately apply in their careers and businesses.What You'll Do<ul><li>Consult professionals and business owners on their learning and career goals.</li><li>Recommend the most suitable Digital Marketing and AI certification programs.</li><li>Handle qualified enquiries generated through digital marketing campaigns.</li><li>Conduct professional consultations via phone, WhatsApp, Zoom, and face-to-face meetings.</li><li>Build trust through consultative selling rather than aggressive sales techniques.</li><li>Follow up with prospective learners and guide them through the enrollment journey.</li><li>Achieve monthly enrollment and revenue targets.</li><li>Maintain accurate CRM records and learner interactions.</li><li>Collaborate with the marketing team to improve lead quality and conversion rates.</li><li>Deliver an outstanding learner experience from first enquiry to successful enrollment.</li></ul>Mandatory RequirementsTo be considered, you must have:<ul><li>Minimum 2 years' experience selling Digital Marketing and/or AI certification programs.</li><li>Proven track record of consistently achieving or exceeding monthly sales targets.</li><li>Experience selling executive or professional certification programs.</li><li>Strong objection-handling and consultative selling skills.</li><li>Excellent spoken and written English.</li><li>Experience working with CRM systems.</li><li>A positive attitude, professionalism, and a passion for helping people grow.</li></ul>Preferred ExperienceCandidates with experience selling programs in the following areas will be highly preferred:<ul><li>Digital Marketing</li><li>Generative AI</li><li>SEO</li><li>Google Ads</li><li>Social Media Marketing</li><li>Performance Marketing</li><li>E-commerce</li><li>Marketing Automation</li></ul>Why Top Performers Join Us<ul><li>Work with premium Digital Marketing &amp; AI programs.</li><li>Receive high-quality enquiries generated through digital marketing campaigns.</li><li>Attractive fixed salary plus uncapped performance incentives.</li><li>Clear career progression into Team Leader and Management roles.</li><li>Continuous product, sales, and professional development training.</li><li>Professional, supportive, and performance-driven work culture.</li><li>Opportunity to work with professionals and businesses across the GCC.</li></ul>This Role Is Perfect For You If...<ul><li>You enjoy consultative selling and building long-term relationships.</li><li>You consistently achieve your sales targets.</li><li>You understand the value of Digital Marketing and AI education.</li><li>You take ownership of your performance and results.</li><li>You want to grow your career with an ambitious and expanding organization.</li></ul>Recruitment ProcessShortlisted candidates will be invited to:<ul><li>Initial HR Interview</li><li>Practical Sales Role Play</li><li>Live Learning Consultation Assessment</li><li>Final Interview</li></ul>Ready for Your Next Career Move?If you have the experience, confidence, and passion to help professionals build successful careers through Digital Marketing and AI education, we'd love to hear from you.Apply today and become part of EduHub's growing Digital Marketing &amp; AI Division.Pay: From AED3,500.00 per monthApplication Question(s):<ul><li>Do you have 2+ years of experience selling Digital Marketing and/or AI certification programs?</li><li>Which institute(s) have you worked for?</li><li>What was your monthly enrollment target?</li><li>What was your highest monthly revenue achieved (AED)?</li><li>What was your average course selling price (AED)?</li><li>Are you currently based in the UAE?</li><li>Are you available to join within 30 days?</li></ul>Work Location: In person

Senior Learning Success Consultant ( SALES ) | Digital Marketing & AI Programs

Papaya Global

<div>Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll &amp; payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.
We&rsquo;re looking for a highly experienced and driven Director of Sales to join our Sales team. In this role, you will lead and develop a team of sales professionals while remaining hands-on in driving strategic deals and expanding Papaya&rsquo;s presence with Enterprise and mid-sized international companies.
You will play a key role in scaling our sales activities while selling Papaya's cutting-edge platform that simplifies global payroll, payments, and workforce management.
Key Responsibilities
Sales Leadership &amp; Team Management<ul><li>
Lead, mentor, and develop a team of Account Executives, supporting them throughout the full sales cycle.</li><li>
Drive team performance and ensure the achievement of revenue targets and sales goals.</li><li>
Provide coaching, deal support, and strategic guidance to the team.</li></ul>
Strategic Business Development<ul><li>
Identify and develop new business opportunities with mid-market and enterprise global organizations.</li><li>
Build relationships with senior stakeholders and decision-makers within target accounts.</li><li>
Play a key role in strategic and complex deals.</li></ul>
Hands-On Sales Execution<ul><li>
Remain actively involved in the sales process, supporting and closing high-value opportunities.</li><li>
Deliver compelling, tailored demos and presentations to senior stakeholders.</li><li>
Manage strategic deals from early engagement through closing.</li></ul>
Consultative Selling<ul><li>
Develop a deep understanding of client challenges related to global payroll, compliance, and international workforce management.</li><li>
Position Papaya&rsquo;s platform as a strategic solution that delivers measurable value and ROI.</li></ul>
Cross-Functional Collaboration<ul><li>
Work closely with Product, Marketing, and Operations teams to align client needs with platform capabilities.</li><li>
Provide feedback from the field to support product and go-to-market improvements.</li><li>
Leverage AI-driven tools and sales intelligence capabilities to improve pipeline management, deal prioritization, forecasting accuracy, and customer targeting strategies.</li><li>
Use AI-assisted insights to enhance deal execution, including preparation for executive-level conversations, objection handling, and competitive positioning in complex enterprise sales cycles.</li></ul> 
Requirements:
 
<ul><li>8+ years of experience in B2B SaaS sales with a strong track record of closing complex deals.</li><li>
Previous experience in a sales leadership role (Team Lead / Manager / Director).</li><li>
Lead, mentor, and develop a team of AEs, driving adoption of AI-enabled sales workflows and best practices throughout the sales cycle.</li><li>
Strong experience managing full sales cycles with enterprise or mid-market organizations.</li><li>
Background or familiarity with global payroll, HR tech, or fintech platforms.</li><li>
Hands-on leader who is comfortable both managing a team and driving deals directly.</li><li>
Strong communication and presentation skills with the ability to engage senior stakeholders.</li><li>
Entrepreneurial mindset and ability to operate in a fast-paced, global environment.</li><li>
Collaborative, team-oriented approach.</li></ul></div>

Director of Sales, MEA

OneClickDrive.com

OneClickDrive is on the hunt for a Sales Account Manager capable of catering to our existing clients, upsell . A dynamic, driven individual with local Dubai experience in sales and business development is essential. Outdoor sales would be the key responsibility alongside client management. Those with online sales background would be preferred.Experience with customer management .Position: Sales Account ManagerRequired Experience, Skills and Qualifications<ul><li>Minimum 3 years of Account Management and business development experience</li><li>Experienced in Business development with Corporate Customers</li><li>Proven track record in achieving sales / business results</li><li>Has an aptitude to develop, set &amp; execute a sales strategy and rolling sales plans</li><li>Strong analytical and problem solving skills, especially the ability to handle difficult clients</li><li>Exemplary verbal and written communication skills, with the ability to communicate technical information to a non-technical audience</li><li>Analyze customer requirements, create solutions proposals, and give presentations at the customer's premises</li><li>Proficient to present at senior level</li><li>Professional fluency in Arabic and English language</li></ul>Responsibilities<ul><li>Identify, plan and execute sales related activities to sign up new clients</li><li>Pro-actively seeks new business for the company by arranging meetings with prospective clients</li><li>Cold calling new clients and maintaining database of prospective clients.</li><li>Perform demonstrations of companies products at meetings and communicate the benefits of clients joining the company portal</li><li>Prepare client contracts, invoices, receipts and manage payments and maintenance of client accounts</li><li>Maintain existing clients with regular client visits.</li><li>Build a good long-term rapport with existing clients and keep them updated on new features and how they can improve their performance in the market</li><li>Renew client contracts and up-sell clients by selling additional offerings</li><li>Promote the company through local marketing initiatives</li></ul>Job Type: Full-timePrerequisites:<ul><li>Sales: 3 years in Dubai</li><li>Valid UAE Driving License</li><li>Online Media Sales (Preferred)</li></ul>Location:<ul><li>Dubai (Required)</li></ul>Salary &amp; Benefits<ul><li>Upto AED 5000 to 8000 + commission .</li><li>Very Attractive Commission Structure</li><li>Standard UAE benefits: Medical Visa, Travel Ticket, etc.</li></ul>Job Types: Full-time, PermanentPay: AED5,000.00 - AED8,000.00 per monthApplication Question(s):<ul><li>mention the name of online solution that you used to sell</li></ul>Experience:<ul><li>Sales of ERP , online solution etc: 2 years (Preferred)</li><li>Sales: 2 years (Preferred)</li></ul>Language:<ul><li>Arabic (Preferred)</li></ul>License/Certification:<ul><li>Driver's License in UAE (Preferred)</li></ul>Work Location: In person

Sales Account Manager

SMS Realty 

Digital Marketing Manager &ndash; AI, Performance Marketing, SEO/AEO/GEOLocation: Dubai, UAE Department: Marketing Experience: 2&ndash;3 Years Employment: Full-TimeAbout the RoleWe are looking for a hands-on Digital Marketing Manager with strong AI expertise to join our team in Dubai.This is not a traditional Digital Marketing or SEO role. We are specifically looking for someone who actively uses Artificial Intelligence (AI) in digital marketing and understands how AI is changing paid advertising, search, content creation, lead generation and customer acquisition.The ideal candidate should have practical experience across:AI Marketing | Performance Marketing | Google Ads | Meta Ads | SEO | AEO | GEO | GA4 | Lead Generation | Marketing AutomationYou should be equally comfortable building AI prompts and workflows, creating and optimizing campaigns, analysing GA4 data, improving Google rankings, and increasing brand visibility across AI search platforms.Key ResponsibilitiesAI-Powered Digital Marketing<ul><li>Use ChatGPT, Claude, Gemini and other Generative AI tools for marketing strategy, content, research, advertising and campaign optimization.</li><li>Build AI-powered marketing workflows, prompts, automations and SOPs.</li><li>Use AI to improve ad copy, creatives, landing pages, lead generation and conversion rates.</li><li>Research, test and implement new AI marketing and automation tools.</li><li>Explore AI-driven personalization, predictive analytics and marketing automation.</li><li>Keep the company ahead of emerging developments in AI Search and AI Marketing.</li></ul>Performance Marketing &amp; Lead Generation<ul><li>Independently manage Google Ads, Meta Ads and LinkedIn Ads.</li><li>Manage Google Search, Display, YouTube and Performance Max campaigns.</li><li>Plan and optimize campaigns based on CPL, CPA, CAC, ROAS and conversion rates.</li><li>Manage advertising budgets, bidding strategies, audiences and retargeting.</li><li>Conduct structured A/B testing across creatives, headlines, copy, audiences and landing pages.</li><li>Use AI-powered bidding, targeting and optimization tools to improve campaign performance.</li><li>Focus strongly on generating qualified leads and measurable business results, not simply impressions or traffic.</li></ul>SEO &ndash; Search Engine Optimization<ul><li>Manage Technical SEO, On-Page SEO and Off-Page SEO.</li><li>Conduct keyword research, competitor research and content-gap analysis.</li><li>Improve organic rankings, website traffic and conversions.</li><li>Work on Core Web Vitals, indexing, crawlability, internal linking and site structure.</li><li>Use tools including Google Search Console, GA4, SEMrush and/or Ahrefs.</li><li>Develop SEO content strategies aligned with commercial search intent.</li></ul>AEO &ndash; Answer Engine Optimization<ul><li>Optimize content for Featured Snippets, People Also Ask and voice/answer-based searches.</li><li>Create answer-first content including FAQs, definitions and structured informational pages.</li><li>Implement and optimize Schema Markup / Structured Data.</li><li>Improve the brand&rsquo;s visibility for direct-answer search results.</li></ul>GEO &ndash; Generative Engine OptimizationA key part of this position is understanding the next generation of search.<ul><li>Improve company and brand visibility across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot and other AI/LLM platforms.</li><li>Understand how brands, websites and content are discovered, retrieved and referenced by AI systems.</li><li>Structure website content for AI crawlers, LLM retrieval and generative search.</li><li>Monitor how our brands appear in AI-generated answers and identify visibility gaps.</li><li>Work with entities, authoritative sources, structured content and machine-readable information.</li><li>Use or evaluate GEO/AEO monitoring platforms such as Profound, Otterly.AI, Peec AI or similar tools.</li></ul>Analytics, Strategy &amp; Reporting<ul><li>Track performance across Paid Media + SEO + AEO + GEO.</li><li>Build dashboards covering leads, conversions, CPL, CPA, CAC, ROAS, organic rankings and AI-search visibility.</li><li>Use GA4, Google Search Console, Google Ads Manager and Meta Ads Manager to make data-driven decisions.</li><li>Present monthly performance reports with clear insights and recommendations.</li><li>Identify what is working, what is not working and what needs to be changed.</li><li>Manage external agencies/freelancers where required.</li></ul>What We&rsquo;re Looking ForMinimum 2&ndash;3 years of hands-on Digital Marketing experience, preferably with direct responsibility for both paid and organic acquisition.Candidates should have strong practical knowledge of:<ul><li>Artificial Intelligence / Generative AI for Marketing</li><li>ChatGPT / Claude / Gemini</li><li>Google Ads</li><li>Meta Ads Manager</li><li>Performance Marketing</li><li>Lead Generation</li><li>SEO &ndash; Technical, On-Page &amp; Off-Page</li><li>AEO &ndash; Answer Engine Optimization</li><li>GEO &ndash; Generative Engine Optimization</li><li>Google Analytics 4 (GA4)</li><li>Google Search Console</li><li>SEMrush / Ahrefs</li><li>Conversion Tracking &amp; Optimization</li><li>Marketing Automation</li></ul>Preferred SkillsExperience with any of the following will be an advantage:<ul><li>HubSpot, Salesforce, Marketo or similar CRM/marketing automation platforms</li><li>AI agents and automated marketing workflows</li><li>Prompt engineering</li><li>LLMs and AI search</li><li>RAG, embeddings and AI crawlers</li><li>Landing-page and conversion-rate optimization</li><li>Google Tag Manager</li><li>Looker Studio</li><li>Google Ads / GA4 / HubSpot certifications</li></ul>ImportantWe are specifically looking for an AI-focused Digital Marketing professional.This position may not be suitable for candidates whose experience is limited to social-media posting, basic content creation or traditional SEO.You should be able to demonstrate how you have practically used AI + Performance Marketing + SEO/Search to improve marketing efficiency, generate leads or increase conversions.ApplyIf you are passionate about AI-powered Digital Marketing, Performance Marketing and the future of Search, we would like to hear from you.Location: Dubai, UAE Experience: 2&ndash;3 Years Contact: +971 54 724 0363 HR DepartmentWork Location: In person

Digital Marketing Manager – AI & Performance Marketing

Delivery Hero

<div>Company Description 
instashop, headquartered in Dubai, is the leading online local marketplace in the UAE and Egypt . Since joining the Delivery Hero family in 2020, the global leader in online food delivery and q-commerce, instashop has been setting the standard for excellence and convenience in the region.
With a dynamic and motivated team fueled by passion and innovation, every day at instashop is an opportunity for growth and success. We champion inclusivity, diversity and collaboration, creating an environment where everyone&rsquo;s achievements are celebrated and where success is the only way forward. As we continue to grow, our team keeps expanding across the UAE, Egypt and Greece, and we&rsquo;re always on the lookout for new talents to join us on our success journey. 
Job Description 
This is an individual contributor role on the Performance Marketing team. You will own the day-to-day execution of paid campaigns across channels, manage budgets, and drive customer acquisition for instashop.
You will work directly with the Head of Marketing at instashop on Marcomms strategy, incentive tracking, and business performance analysis, but also work as a dotted line with Talabat&rsquo;s performance marketing lead. This is a hybrid role: part campaign executor, part strategic analyst. You need to be comfortable switching between both.
The team expects you to run lean. That means embedding AI into your workflow, cutting manual steps wherever possible, and operating at a pace that matches the business.
Campaign Execution<ul><li>
Own end-to-end campaign setup, bidding, and optimisation across Meta, TikTok, and other paid channels.</li><li>
Take creatives live, test new formats, and iterate based on performance data.</li><li>
Manage daily budget allocation and pacing to hit CAC targets.</li><li>
Monitor campaign health and flag issues before they compound.</li></ul>
Performance Analysis<ul><li>
Analyse campaign performance across the full funnel, from impression to conversion.</li><li>
Build and maintain regular performance reports for the Head of Marketing and senior stakeholders across the two main markets (UAE &amp; Egypt)</li><li>
Track incentive performance and contribute to business performance reviews.</li><li>
Identify CAC efficiency opportunities and bring data-backed recommendations.</li></ul>
Experimentation<ul><li>
Design and run A/B tests on creatives, audiences, bids, and landing experiences.</li><li>
Document test hypotheses, results, and learnings in a structured way.</li><li>
Propose new experiments based on platform signals, competitive benchmarks, and your own analysis.</li></ul>
Strategy and Marcomms Collaboration<ul><li>
Work closely with the Head of Marketing at instashop on marketing communications planning and calendar.</li><li>
Support incentive design and tracking, aligning promotional activity with acquisition goals.</li><li>
Contribute to quarterly planning with performance data and channel insights.</li></ul> 

Qualifications 
Platform Depth<ul><li>
Strong working knowledge of Meta Ads Manager: campaign structures, bidding strategies, Advantage+ campaigns, and creative best practices.</li><li>
Working knowledge of TikTok Ads: smart campaigns, TopView, In-Feed, and short-form content performance patterns.</li><li>
Familiarity with how short-form content (Reels, TikToks) behaves differently in paid vs organic and how to use that to brief or iterate on creative.</li><li>
Working knowledge of other platforms such as Google, Apple Ads, Snapchat etc.</li><li>
Understanding of attribution and MMP mechanics: how platforms like Adjust or AppsFlyer measure installs, events, and in-app revenue, and where discrepancies come from.</li></ul>
AI-First Way of Working<ul><li>
You are expected to use AI tools actively in your day-to-day: for reporting, analysis, brief writing, and workflow automation.</li><li>
The goal is to reduce manual overhead, not just stay busy. If you are doing something repetitive that a well-prompted tool can do, you should already be automating it.</li><li>
Comfort with prompt engineering and integrating AI outputs into real workflows is a strong plus.</li></ul>
Analytical Rigour<ul><li>
You can pull data, build a view, and explain what it means without being hand-held.</li><li>
You understand incrementality vs. last-touch attribution, and you can have an informed conversation about channel contribution.</li><li>
You know what CAC, LTV, ROAS, and CPM mean in practice, not just as definitions.</li></ul>
Speed and Ownership<ul><li>
You do not wait to be told what is wrong. You monitor, spot it, and fix it or flag it.</li><li>
You manage your own workload across campaigns and strategic tasks without dropping either.</li><li>
Fast-paced environment is not a cliche here. It is the actual pace of this team.</li></ul>
Qualifications<ul><li>
3 to 5 years of hands-on performance marketing experience, with at least 2 years focused on paid social.</li><li>
Experience managing and allocating performance marketing budgets across channels and markets with the ability to optimize spend based business objectives.</li><li>
Proven track record running Meta and TikTok campaigns, not just setting them up.</li><li>
Experience working with MMPs (Adjust, AppsFlyer, or equivalent) and understanding attribution at a platform level.</li><li>
Exposure to q-commerce, food delivery, or e-commerce is a strong plus.</li><li>
Bachelor's degree in Marketing, Business, or a related field.</li></ul>
Nice to Have<ul><li>
Experience running campaigns across both brand and performance objectives simultaneously.</li><li>
Experience briefing creative teams and giving structured feedback on short-form video assets.</li><li>
Hands-on use of AI tools in a marketing context (ChatGPT, Claude, Gemini, or similar).</li></ul></div>

Specialist, Performance Marketing - instashop

Careem

<div><div>Careem is building the Everything App for the greater Middle East &mdash; making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people&rsquo;s lives and build an awesome organisation that inspires.
 
Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region&rsquo;s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.
We&rsquo;re now entering our next chapter &mdash; one powered by AI. We&rsquo;re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it&rsquo;s streamlining operations, enhancing customer experience, or reimagining internal systems &mdash; we want people who can make Careem work smarter and move faster.
</div><div>About the role
This role leads the growth function for Careem Food in Dubai and, by extension, UAE. The Manager owns bottom-up planning, tracks performance against plan, designs and program manages growth initiatives, and ensures cross-functional alignment. This person is the primary bridge between the growth team and the commercial organisation, with direct accountability for ensuring Food hits its revenue targets in the market.
What you&rsquo;ll do
Growth Planning &amp; Bottom-Up Strategy
<ul><li><ul><li>Own the bottom-up growth plan for Dubai/UAE &ndash; translating market opportunity into measurable targets across MAUs, OPU, ARPU, and revenue.</li>
<li>Build and maintain the quarterly and annual growth roadmap, ensuring tight alignment with organisational revenue goals.</li>
</ul></li></ul>Performance Tracking &amp; Reporting
<ul><li><ul><li>Own the performance rhythm for Dubai/UAE: weekly/monthly plan vs. actuals reviews, funnel health checks, and initiative-level tracking.</li>
<li>Build and maintain dashboards that surface the health of key growth metrics across the customer funnel.</li>
<li>Proactively diagnose gaps vs. plan, identify root causes, and drive corrective actions at pace.</li>
</ul></li></ul>Commercial Partnership &amp; Revenue Accountability
<ul><li><ul><li>Act as the primary growth point of contact for the Food commercial team &ndash; ensuring growth and commercial plans are tightly integrated.</li>
<li>Co-own revenue target delivery with the commercial team; design offers, incentives, and promotions that balance growth outcomes with unit economics.</li>
</ul></li></ul>Initiative Design &amp; Execution
<ul><li><ul><li>Design growth initiatives end-to-end across user acquisition, engagement, retention, and monetisation.</li>
<li>Lead A/B testing and experimentation frameworks to iterate and optimize initiatives across channels.</li>
</ul></li></ul>Program Management
<ul><li><ul><li>Own the execution cadence for the Dubai/UAE growth portfolio: scoping, resourcing, launch timelines, and post-launch measurement.</li>
<li>Ensure initiatives are delivered on time with clear owners, milestones, and success metrics.</li>
<li>Manage cross-team dependencies and proactively escalate blockers to leadership.</li>
</ul></li></ul>Cross-Functional Stakeholder Management
<ul><li><ul><li>Align Product, Engineering, Operations, and Marketing around the Dubai/UAE growth agenda.</li>
<li>Communicate growth performance and strategy clearly to senior stakeholders and leadership.</li>
</ul></li></ul>Customer Segmentation &amp; Lifecycle Management
<ul><li><ul><li>Build and manage customer segments using behavioural, demographic, and transactional data.</li>
<li>Design targeted retention and engagement programmes using cohort analysis and lifecycle insights.</li>
</ul></li></ul>What you&rsquo;ll need
<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Business, Marketing, Engineering, Data Science, or a related field</li>
<li>5-7 years of experience in growth, product marketing, or strategy &ndash; with a focus on e-commerce, food delivery, or consumer tech platforms</li>
<li>Proven track record of owning growth plans and delivering against revenue or engagement targets</li>
<li>Experience coordinating cross-functional initiatives across product, engineering, and commercial teams</li>
<li>Prior experience in a high-growth, fast-paced market environment; MENA experience a strong plus</li>
<li>Strong analytical skills &ndash; data mining, statistical modelling, SQL</li>
<li>Deep understanding of A/B testing, cohort analysis, churn/attrition modelling, and CLTV</li>
<li>Proficiency in growth metrics: CAC, LTV, ARPU, OPU, conversion rates &ndash; Excellent program management skills &ndash; structured, detail-oriented, and able to juggle multiple workstreams</li>
<li>Strong stakeholder management and influencing skills &ndash; able to drive outcomes without direct authority</li>
<li>Clear, concise communicator &ndash; comfortable in senior stakeholder reviews and cross-functional forums</li>
<li>Deep understanding of food delivery market dynamics, customer behaviour, and the competitive landscape</li>
</ul>What we&rsquo;ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
<ul><li>Work and learn from great minds by joining a community of inspiring colleagues.</li>
<li>Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.</li>
<li>Explore new opportunities to learn and grow every day.</li>
<li>Work 4 days a week in office &amp; 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)</li>
<li>Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.</li></ul></div></div>

Growth Manager

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