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web content writer

Horizontal

<div>At Horizontal Digital, we hold ourselves to one key belief: You&rsquo;re only as good as your
worst customer experience. This mantra is what drives our digital consultancy to think
beyond the easy answers and instead create websites, apps, portals and other
experiences that solve customer needs for Fortune 500 companies in intuitive and
empathetic ways. And we make this lofty standard a reality by fusing strategy, data,
design and technology together to arrive at solutions that set the bar higher for
Everyone. 
We use these values to fuel superior results: 
Lock arms
We forge relationships that make our impact 1,000x stronger. This means working
across departments and engaging both our clients and our communities to deliver the
greatest good. 
Show hustle
We&rsquo;re not ones to sit on our hands and wait. Instead, we anticipate opportunities,
collectively roll up our sleeves and find ways to execute the exceptional. 
Embrace change
From new technologies to workplace philosophies, we welcome the unexpected and
constantly anticipate what&rsquo;s next. 
Elevate empathy
We listen before we take action. This means understanding a variety of perspectives
and holding ourselves to a higher standard of accountability. 
Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger,
more inspiring ideas. 
But enough about us. Let&rsquo;s talk about you 
 
We&rsquo;re looking for a Content Writer / Copywriter who can bring language to life - across sectors, formats and platforms - and help global brands connect with their audiences at every stage of the digital journey.
About the Role
As a Content Writer / Copywriter, you&rsquo;ll craft thoughtful, human-first content that meets users where they are, across websites, platforms, campaigns and product journeys. This role sits at the intersection of creativity and performance, blending voice, storytelling, structure and strategy to deliver content that drives clarity, connection and conversion.
You&rsquo;ll work across diverse clients and industries, adapting to different brand voices, compliance needs, and localisation standards, and ensuring content supports not just storytelling, but searchability, scalability and performance.
You&rsquo;ll collaborate closely with content strategists, UX designers, marketers and technologists to craft messaging that not only works across platforms, but works with the platform, especially Sitecore, Content Hub and emerging tools like SitecoreAI. 
What You&rsquo;ll Do<ul><li>
Content Creation &amp; Writing</li><li>
Write clear, compelling copy for websites, journeys, campaigns and experiences across B2C and B2B sectors.</li><li>
Adapt tone and messaging to suit different industries (e.g. finance, travel, retail) and sensitivities (e.g. regulated content).</li><li>
Craft copy for CTAs, headlines, page narratives, microcopy, error states and everything in between.</li><li>
Write for different funnel stages, from awareness to action to retention, across omni-channel experiences.</li><li>
Voice, Structure &amp; Messaging</li><li>
Interpret content strategy, brand guidelines and audience insights into distinctive, effective voice and messaging frameworks.</li><li>
Contribute to content models and templates that support component-based publishing in CMS platforms.</li><li>
Translate structured content fields into natural, persuasive copy, fit for both machine and human readability.</li><li>
Platform-Aware Copywriting</li><li>
Write with an understanding of modular content models, structured data and tagging for reuse and personalisation.</li><li>
Align content to Sitecore and Content Hub capabilities (e.g. components, assets, content types).</li><li>
Contribute to content migration, QA and authoring for digital builds.</li><li>
Search-Ready Writing (SEO / AEO / GEO)</li><li>
Craft content optimised for search, considering keyword strategy, E-E-A-T principles, and natural language search.</li><li>
Help write metadata, structured snippets and SEO-aligned headlines and intros.</li><li>
Consider voice search, generative search and AI-powered content discovery.</li><li>
Collaboration &amp; Iteration</li><li>
Work in lockstep with UX, Strategy, Tech and Design teams to deliver joined-up experiences.</li><li>
Participate in user journey mapping and content planning sessions.</li><li>
Collaborate with translation and localisation teams to support multilingual delivery.</li></ul> 
What You Bring<ul><li>
5+ years&rsquo; experience as a digital content writer, UX writer or copywriter (agency or in-house).</li><li>
Strong portfolio of web, product or campaign writing, with clear examples of voice, clarity and strategic thinking.</li><li>
Ability to write for multiple tones of voice, verticals and user types.</li><li>
Understanding of structured content and writing for modular design systems.</li><li>
Familiarity with SEO, structured data, and accessibility best practices.</li><li>
Experience working in or around CMS platforms like Sitecore, Content Hub or similar.</li><li>
Awareness of how AI tools (e.g. SitecoreAI, ChatGPT, Writer, Grammarly) can accelerate content creation, and where human craft must lead.</li><li>
Excellent attention to detail, grammar, flow and digital usability.</li><li>
Clear communication, collaborative energy and the ability to take and apply feedback constructively.</li></ul> 
Bonus Points For<ul><li>
Experience writing for Sitecore-powered platforms or working within Sitecore Content Hub environments.</li><li>
Bilingual fluency in English and Arabic (especially for MENA-based clients).</li><li>
Experience writing content for high-sensitivity industries such as Financial Services, Healthcare or Government.</li><li>
Experience with content QA, localisation workflows, and global publishing models.</li></ul> 
Why Join Horizontal?<ul><li>
A consultancy where content is strategic, not secondary.</li><li>
Work on global brands and multilingual platforms across exciting verticals.</li><li>
Collaborate with strategists, designers, engineers and marketers on truly connected experiences.</li><li>
Flexible hybrid culture, supportive team, and tools that help you do your best work.</li><li>
A chance to shape content&rsquo;s role in the future of experience-led marketing.</li></ul></div>

Content Writer - 3 Month Contract

Yatsudoki Chateraise

Summary<ul><li>We are seeking a dynamic and imaginative Content Writer to create content for blogs, articles, product descriptions, social media, marketing campaigns and the company website</li><li>As a Content Writer, you will play a pivotal role in developing and producing high-quality, original content that aligns with our brand voice and resonates with our target audience.</li></ul>Responsibility<ul><li>Generate creative and compelling content for blogs, articles, social media, website, and other marketing collateral.</li><li>Develop captivating narratives, storytelling, and messaging that align with the brand's tone and style.</li><li>Conducting in-depth research on industry-related topics in order to develop original content.</li></ul>Qualifications:<ul><li>Bachelor's degree in communications, marketing, english, or related field.</li><li>Proven content writing or copywriting experience.</li><li>Working knowledge of content management systems.</li><li>Proficient in all Microsoft Office applications.</li><li>A portfolio of published articles.</li><li>Excellent writing and editing skills.</li></ul>Job Types: Full-time, PermanentPay: AED8,000.00 - AED12,000.00 per monthApplication Question(s):<ul><li>What is your salary expectation?</li><li>Do you speak, read and write in Arabic?</li><li>Do you speak, read and write in English?</li></ul>

Creative Content Writer - English and Arabic

Media Agency Group International (Dubai Office)

Position Overview:We are seeking a talented Content Writer and SEO Specialist to join our team. The ideal candidate is passionate about creating engaging, informative, and impactful content that connects with audiences looking for global advertising expertise.This role requires a self-starter with expert command of the English language who can analyse the markets we operate in, generate content ideas, and execute on their ideas. In this role, you will produce various types of content, including articles, blogs, social media posts, website copy, media kits and more. Knowledge of other languages will be considered an advantage.Key Responsibilities:<ul><li>Research, write, edit, and proofread content in English, ensuring accuracy, creativity, and clarity.</li><li>Develop content ideas and produce original content that aligns with the company&rsquo;s objectives and resonates with the target audience.</li><li>Create engaging, SEO-optimised content for multiple platforms, including websites, social media, email campaigns, and newsletters.</li><li>Ensure consistency in tone, style, and messaging across all content and adherence to brand guidelines.</li><li>Collaborate with the digital performance team to generate and execute creative content ideas and campaigns.</li><li>Monitor content performance metrics and adapt strategies to enhance engagement and impact.</li></ul>Requirements:<ul><li>Bachelor's degree in journalism, English, communications, or a related field</li><li>Proficiency in English with excellent writing, editing, and proofreading skills.</li><li>Proven experience as a content writer or similar role with a portfolio showcasing your work.</li><li>Knowledge of digital marketing and search engine optimisation (SEO) best practices including knowledge of digital measurement tools (Google Page Speed, Semrush)</li><li>Strong research skills and the ability to create well-informed and engaging content.</li><li>Creative thinker with the ability to generate innovative ideas.</li><li>Strong communication and collaboration skills, with a proactive and self-motivated approach to work.</li><li>Advantage: Knowledge of additional languages.</li><li>Advantage: Knowledge of semantic HTML (Meta tags, Heading structure, Accessibility)</li><li>Advantage: knowledge of Google Search Console (Performance metrics)</li></ul>If you are a creative and talented writer with a passion for SEO-optimised content, please submit your resume and a writing sample for consideration.We offer a competitive salary and benefits package, as well as opportunities for professional growth and development in a dynamic and innovative media company.Job Type: Full-timePay: AED8,000.00 - AED10,000.00 per month

Experienced Content Writer and SEO Specialist

Million Dreams Real Estate

We are looking for a creative and talented Script Writer / Creative Content Creator who can develop engaging scripts and innovative ideas for short-form video ads (Reels). The ideal candidate should have strong storytelling skills and the ability to create attention-grabbing content that drives engagement and conversions.Key Responsibilities:<ul><li>Create compelling scripts for 30&ndash;60 second Reels ads.</li><li>Develop unique and creative concepts aligned with brand goals.</li><li>Plan strong hooks, storytelling flow, and clear call-to-actions.</li><li>Collaborate with the marketing team to understand campaign objectives.</li><li>Suggest visual directions, captions, and trending formats.</li><li>Ensure content is optimized for social media platforms (Instagram, Facebook, TikTok, etc.).</li></ul>Requirements:<ul><li>Proven experience in scriptwriting for social media ads or short videos.</li><li>Strong understanding of digital marketing and audience psychology.</li><li>Creative mindset with the ability to think out of the box.</li><li>Knowledge of current social media trends and viral formats.</li><li>Excellent communication skills.</li><li>Strong command of both English and Hindi (spoken and written).</li></ul>Preferred:<ul><li>Experience in performance marketing ads.</li><li>Experience in real estate or service-based industry (preferred).</li><li>Ability to deliver high-quality scripts within tight deadlines.</li></ul>Job Type: Full-timePay: AED3,000.00 per month

Script Writer / Creative Content Creator (Reels & Ad Campaigns)

Prague Clinics European Doctors LLC

Job description:Experience: 1&ndash;2 Years Location: On-site Employment Type: Full-timeJob DescriptionWe are looking for a creative and detail-oriented Content Creator with 1&ndash;2 years of hands-on experience in SEO content writing. The ideal candidate should have a strong command of written English, a solid understanding of search engine optimization, and the ability to create engaging, high-quality content. Experience in healthcare content will be considered a strong advantage.Key Responsibilities<ul><li>Write, edit, and optimize SEO-friendly content for blogs, websites, landing pages, and articles</li><li>Conduct keyword research and implement on-page SEO best practices</li><li>Create content aligned with brand voice, content strategy, and search intent</li><li>Collaborate with marketing and design teams to develop content campaigns</li><li>Update and optimize existing content to improve search rankings and engagement</li><li>Ensure accuracy, originality, and clarity in all content, especially healthcare-related topics</li><li>Stay updated with SEO trends, Google algorithm updates, and content best practices</li></ul>Required Skills &amp; Qualifications<ul><li>1&ndash;2 years of proven experience in SEO content writing</li><li>Strong understanding of SEO fundamentals (keywords, meta tags, internal linking, readability, etc.)</li><li>Excellent writing, editing, and proofreading skills</li><li>Ability to research topics and produce well-structured, engaging content</li><li>Familiarity with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.)</li><li>Basic knowledge of CMS platforms (WordPress preferred)</li></ul>Additional Plus<ul><li>Prior experience in healthcare, medical, or wellness content writing</li><li>Understanding of medical terminology and compliance-focused writing</li><li>Experience creating content for healthcare websites, blogs, or digital campaigns</li></ul>What We Offer<ul><li>Opportunity to work in a growing and dynamic team</li><li>Learning and growth opportunities in content marketing and SEO</li><li>Competitive compensation based on experience</li></ul>Job Type: Full-timeJob Type: Full-timePay: AED2,500.00 - AED3,500.00 per month

Content Writer

AMT INTENATIONAL LLC

About UsZB Creative is a visual storytelling studio based in Dubai. We create cinematic, human-centric content for brands, creators, and original IPs. From micro-series on Instagram to short films and brand narratives, storytelling is at the heart of everything we do.We&rsquo;re looking for a Creative Writer who can think in scenes, emotions, and punchy lines!What You&rsquo;ll Do<ul><li>Write scripts for Instagram micro-series and short-form episodic content</li><li>Develop short film scripts and narrative concepts</li><li>Write high-impact social media captions (Instagram, LinkedIn, YouTube)</li><li>Write blogs, brand stories, and long-form storytelling content</li><li>Collaborate closely with the director and creative team to shape ideas from concept to execution</li><li>Adapt tone and voice based on brand, platform, and audience</li></ul>What We&rsquo;re Looking For<ul><li>Strong storytelling ability with a cinematic mindset</li><li>Comfortable writing dialogues, scenes, and emotional arcs</li><li>Understands social media culture and short-attention storytelling</li><li>Can write clean, modern, non-cringe copy</li><li>Bonus if you understand filmmaking, acting, or visual storytelling</li><li>Ability to take feedback and iterate fast</li></ul>Experience<ul><li>Prior writing experience for films, reels, ads, or digital content preferred</li><li>Portfolio or writing samples are mandatory (scripts, captions, blogs, etc.)</li></ul>Work Type<ul><li>Freelance / Part-time (with potential to grow into a long-term role)</li><li>Remote or Dubai-based</li></ul>Why Join Us<ul><li>You&rsquo;ll help shape original IP and cinematic social content</li><li>Work on meaningful, high-quality storytelling, not mass-produced fluff</li><li>Collaborate with a passionate creative team building something special</li></ul>To ApplySend your writing samples + a short intro about you.Job Types: Full-time, Part-timeWork Location: Remote

CREATIVE WRITER ( SCRIPTS & STORY TELLING)

Emperos DMCC

About the RoleWe are looking for a talented Arabic-speaking Content Writer with a strong journalism background to join our developer-focused office. The ideal candidate will have exceptional storytelling ability, strong editorial judgment, and the capability to translate complex, technical topics into clear, engaging, and accessible content.In this role, you will collaborate closely with our technical and marketing teams to produce high-quality written materials that support our brand, products, and communication initiatives.Key Responsibilities<ul><li>Produce high-quality Arabic content including articles, press releases, interview pieces, website content, newsletters, and social media posts.</li><li>Translate technical information from English into clear, compelling Arabic content.</li><li>Conduct interviews with subject-matter experts, developers, or internal teams when needed.</li><li>Ensure all content aligns with brand voice, editorial guidelines, and business objectives.</li><li>Research industry trends to generate timely and relevant content ideas.</li><li>Edit and proofread content to ensure accuracy, style consistency, and grammatical excellence.</li><li>Collaborate with marketing, product, and technical teams to understand project requirements and messaging priorities.</li><li>Maintain an editorial calendar and ensure deadlines are consistently met.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Journalism, Media, Communications, Arabic Language, or related field.</li><li>A minimum of 2&ndash;5 years of professional journalism or editorial writing experience.</li><li>Native-level Arabic writing skills with excellent grammar, style, and storytelling ability.</li><li>Strong command of English for communication and content research.</li><li>Ability to simplify technical or developer-related topics into reader-friendly content.</li><li>Experience writing for digital platforms (blogs, websites, social media).</li><li>Strong research, interviewing, and fact-checking skills.</li><li>Ability to work independently and manage multiple projects simultaneously.</li></ul>Preferred Qualifications<ul><li>Experience in the tech or developer industry is a plus.</li><li>Familiarity with SEO best practices.</li><li>Experience working in fast-paced or corporate environments.</li></ul>What We Offer<ul><li>Collaborative and supportive work environment.</li><li>Opportunities for professional growth within the tech and content fields.</li><li>Exposure to innovative projects and teams.</li><li>Competitive compensation package.</li></ul>Job Type: Full-timePay: Up to AED10,000.00 per month

Arabic Content Writer & Journalist

Explore 630+ Web content writer in Dubai this February. Find roles across top companies and apply now to boost your career.