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Keach Liquidators

<p><b>Job Title: CRM &amp; Automation Specialist</b></p><p><b>Job Timings : Nigt shift </b></p><p><b>Job Type : Full Time (on-site)</b></p><p><b>Job Location: Gulistan e Johor , Karachi</b></p><p><b>Job Overview</b></p><p>We are seeking a detail-oriented and tech-savvy <b>CRM &amp; Automation Specialist</b> to manage, optimize, and scale our customer relationship management systems and marketing automation processes. The ideal candidate will be responsible for improving customer journeys, automating workflows, and enhancing lead management to drive business growth.</p><p><b>Key Responsibilities</b></p><ul><li>Manage and optimize CRM systems (HubSpot, Salesforce, Zoho, etc.)</li><li>Design and implement automated workflows for marketing, sales, and customer support</li><li>Build and maintain email marketing automation campaigns</li><li>Develop lead scoring models and pipeline tracking systems</li><li>Integrate CRM with third-party tools and platforms</li><li>Ensure data accuracy, segmentation, and reporting</li><li>Create dashboards and performance reports for management</li><li>Improve customer lifecycle processes and retention strategies</li><li>Collaborate with sales, marketing, and operations teams</li><li>Monitor automation performance and continuously optimize processes</li></ul><p><b>Required Skills &amp; Qualifications</b></p><ul><li>2+ years of experience in CRM management and marketing automation</li><li>Hands-on experience with CRM platforms (HubSpot, Salesforce, Zoho, or similar)</li><li>Strong understanding of sales funnels and customer lifecycle</li><li>Experience with email marketing tools and automation platforms</li><li>Knowledge of API integrations and automation tools (Zapier, Make, etc.)</li><li>Strong analytical and problem-solving skills</li><li>Excellent communication and organizational skills</li></ul><p><b>Preferred Qualifications</b></p><ul><li>Experience in digital marketing and lead generation</li><li>Basic knowledge of HTML/CSS (for email customization)</li><li>Familiarity with data analytics and reporting tools</li><li>CRM certifications (preferred but not mandatory)</li></ul><p>intrested candidate can direcly apply thorugh this [Google Form: https://forms.gle/wiHw8AaF2RjQM4Lv9 }</p><p>Job Type: Full-time</p><p>Work Location: In person</p>

CRM & Automation Specialist

LN Technologies

<p><b>Role Overview</b></p><p>We are looking for a commercially sharp, technically fluent Digital Marketing Manager who knows what good looks like &mdash; and has the scars to prove it. This role sits at the intersection of strategy and execution, owning the full digital marketing mix and leading a team across a fast-moving B2B environment. You have built campaigns from the ground up, navigated shifting algorithms, managed agencies, stretched budgets, led people, and still hit your numbers. You bring a point of view, you back it with data, and you deliver.</p><p>If you need to be told what to do next, this isn't the role for you.</p><p><b>Core Responsibilities</b></p><p><b>Search Engine Optimisation (SEO)</b></p><p>Own the organic search strategy end-to-end. Conduct technical audits, oversee on-page and off-page optimisation, manage keyword strategy, and drive consistent improvements in domain authority and organic traffic. Work with content and development to ensure SEO is built into everything, not bolted on afterwards. Stay ahead of algorithm changes before they become problems.</p><p><b>Pay-Per-Click &amp; Paid Media (PPC)</b></p><p>Plan, manage, and optimise paid campaigns across Google Ads, Microsoft Ads, LinkedIn, and other relevant platforms. Own budget allocation, bidding strategy, audience segmentation, and conversion tracking. Every campaign has a hypothesis; every campaign has a post-mortem. You know your Quality Scores as well as you know your CPL and ROAS.</p><p><b>Email Marketing &amp; Marketing Automation</b></p><p>Design and execute sophisticated email programmes spanning lead nurture, onboarding sequences, re-engagement, and lifecycle campaigns. Build and manage automation workflows in HubSpot, Marketo, or equivalent. Maintain list hygiene, monitor deliverability, and continuously test subject lines, send times, segmentation, and content to improve open rates, click-throughs, and pipeline contribution.</p><p><b>Content Strategy &amp; Production</b></p><p>Develop and execute a content strategy that builds authority, supports SEO, feeds paid campaigns, and moves prospects through the funnel. Oversee production of blog posts, whitepapers, case studies, video scripts, landing pages, and thought leadership pieces &mdash; writing, directing, or briefing depending on the asset. You understand that content without distribution is noise.</p><p><b>Video &amp; Multimedia Strategy</b></p><p>Own video as a channel in its own right &mdash; short-form content, product demos, explainer videos, and YouTube as a search and awareness platform.</p><p><b>Social Media &amp; Community</b></p><p>Own organic and paid social across LinkedIn, X, and any other platforms relevant to the audience. Build a consistent brand voice, grow engaged followings, and create content that earns attention rather than just buying it. Monitor trends, engage with the community, and use social listening to inform broader marketing and product decisions.</p><p><b>Conversion Rate Optimisation (CRO)</b></p><p>Take responsibility for what happens after the click. Audit landing pages, forms, and user journeys. Run A/B and multivariate tests. Reduce friction. Improve conversion at every stage of the funnel &mdash; not just at the top. Work with design and development to implement findings at pace.</p><p><b>Lead Generation &amp; Pipeline Management</b></p><p>Own top-of-funnel lead generation targets with a number, accountability, and full visibility. Define MQL criteria in partnership with sales, manage lead scoring models, and ensure marketing-sourced pipeline is tracked end to end. Treat MQL delivery as a personal commitment, not a shared ambiguity.</p><p><b>Account-Based Marketing (ABM)</b></p><p>Build and execute targeted ABM programmes in close partnership with sales. Own target account selection, develop personalised content and campaigns at account level, and leverage intent data tools such as Bombora or 6sense to identify and act on buying signals before the competition does.</p><p><b>Marketing Analytics &amp; Reporting</b></p><p>Define the metrics that matter and build the infrastructure to track them. Own Google Analytics 4, CRM reporting, and campaign dashboards. Deliver clear, actionable reporting to leadership that connects marketing activity to revenue outcomes. When performance dips, you already know why and what you are doing about it.</p><p><b>Campaign Planning &amp; Management</b></p><p>Lead the planning and execution of integrated campaigns across product launches, seasonal pushes, demand generation initiatives, and ABM programmes. Manage timelines, budgets, briefs, and stakeholder sign-off with the rigour of someone who has seen what happens when these things are treated casually.</p><p><b>Competitive Intelligence</b></p><p>Continuously monitor the competitive landscape &mdash; positioning, messaging, channel activity, and product marketing movements. Surface insights that sharpen campaign strategy, inform content angles, and help sales handle objections. Do not consume competitive intelligence passively &mdash; generate it actively and put it to work.</p><p><b>Website Management</b></p><p>Take ownership of the company website as a commercial asset. Oversee updates, UX improvements, speed optimisation, and ongoing content management in collaboration with development. Ensure the site reflects the brand, ranks for the right terms, and converts the traffic it earns.</p><p><b>Event Marketing</b></p><p>Own the strategy and ROI tracking for trade shows, sponsored events, webinars, and owned events. Set clear objectives, integrate pre and post-event campaigns, and ensure every event has measurable follow-up. This is not a logistics function &mdash; it is a pipeline function.</p><p><b>Reputation &amp; Review Management</b></p><p>Actively manage the company's presence across relevant platforms. Solicit reviews, respond to feedback, and leverage social proof strategically across the funnel.</p><p><b>Customer Marketing &amp; Retention</b></p><p>Take responsibility for customer communications, upsell and cross-sell campaigns, case study development, and reference programme management.</p><p><b>PR &amp; Brand Amplification</b></p><p>Identify and pursue earned media opportunities, industry awards, partnerships, and speaking engagements that raise brand visibility and credibility. Brief and manage PR agencies where engaged, and ensure all external communications are consistent with brand positioning and business objectives.</p><p><b>Agency &amp; Vendor Management</b></p><p>Brief, manage, and hold accountable any external agencies, freelancers, or platforms that form part of the marketing delivery model. Know when external resource adds value and when it does not.</p><p><b>AI &amp; Marketing Technology</b></p><p>Actively leverage AI tools &mdash; for content production, audience research, campaign analysis, personalisation, and workflow automation &mdash; as a standard part of how you work. Keep the martech stack under regular review, identifying tools that genuinely improve performance and eliminating those that do not.</p><p><b>Budget Ownership</b></p><p>Manage the marketing budget with commercial discipline. Forecast accurately, allocate strategically, track spend in real time, and be able to justify every line with expected or realised return.</p><p><b>Team Leadership &amp; Development</b></p><p>Manage, mentor, and develop a team of in-house and freelance marketing professionals. Set clear objectives, conduct regular performance reviews, and create an environment where people grow, take ownership, and deliver their best work. Your output as a manager is ultimately measured through the output of your team &mdash; not just what you deliver individually.</p><p><b>Hiring &amp; Resource Planning</b></p><p>Assess team capability against business requirements and proactively identify gaps. Make hiring recommendations, lead recruitment where required, and onboard new team members with the same rigour you would apply to any other business investment. Manage capacity across concurrent projects and make clear, reasoned prioritisation decisions when demand exceeds resource.</p><p><b>Cross-Functional Leadership</b></p><p>Represent the marketing function confidently in leadership meetings. Align team activity with broader business objectives, advocate for resource where justified, and build strong working relationships with sales, product, and operations.</p><p><b>What You Bring</b></p><ul><li>Minimum 5 years of hands-on B2B digital marketing experience with verifiable, quantified results &mdash; traffic growth percentages, pipeline contribution figures, conversion rate improvements. If you cannot put numbers against your achievements, this conversation ends early.</li><li>Deep working knowledge of SEO, PPC, email marketing, marketing automation, CRO, and paid social &mdash; not as a generalist overview, but as someone who has spent real time in each discipline</li><li>Proven experience managing, mentoring, and developing a marketing team</li><li>Proficiency across the core stack: Google Ads, Google Analytics 4, LinkedIn Campaign Manager, HubSpot or Marketo, SEMrush or Ahrefs, and CRM platforms including Salesforce</li><li>Demonstrated ability to build and manage a content calendar, campaign pipeline, and martech roadmap simultaneously without letting any of the three slip</li><li>Evidence of having grown a channel from scratch &mdash; whether that is SEO from zero domain authority, a paid programme from a standing start, or an email list built without buying a database</li><li>Experience presenting marketing performance and strategy to C-suite or senior leadership &mdash; not just producing reports, but owning the narrative and defending recommendations under scrutiny</li><li>Strong commercial instincts &mdash; you think about pipeline, not just impressions</li><li>Excellent written communication skills; you can write a compelling email sequence and a board-level performance summary with equal confidence</li><li>A working AI toolkit and the intellectual curiosity to keep evolving it</li><li>Bachelor's degree in Marketing, Business, Communications, or a related discipline &mdash; or an equivalent body of work that makes the degree irrelevant</li></ul><p>Job Type: Full-time</p><p>Pay: Rs180,000.00 - Rs190,000.00 per month</p><p>Application Question(s):</p><ul><li>Have you owned the end-to-end SEO strategy for a website, including technical audits, keyword strategy, and link building?</li><li>Have you directly managed paid media budgets across platforms such as Google Ads, Microsoft Ads, or LinkedIn Ads? </li><li>Are you proficient in marketing automation platforms such as HubSpot or Marketo, including building workflows and lead scoring models?</li><li>Have you led A/B or multivariate testing initiatives to improve conversion rates on landing pages or websites?</li><li>Have you been accountable for delivering MQL or pipeline targets tied to revenue?</li><li>Do you have hands-on experience with Google Analytics 4 and CRM reporting to track marketing performance to revenue?</li><li>Have you managed and forecasted a six-figure (or higher) annual marketing budget?</li><li>Have you directly managed and developed a marketing team (in-house or freelance)?</li><li>Please share your current package. </li><li>Please share your expected package. </li><li>How soon can you join?</li></ul><p>Work Location: In person</p>

Digital Marketing Manager (Night Shift)

Global Business Shared Service

<p>Key Responsibilities:</p><p>1. Digital Strategy &amp; Roadmap</p><ul><li>Identify technology trends and evolving public sector digital governance frameworks relevant to SEDF</li></ul><ul><li>Develop and implement a comprehensive digital transformation strategy aligned with SEDF&rsquo;s objectives</li></ul><p>and Sindh Government&rsquo;s policies on economic development and digitalization</p><p>2. Process Automation &amp; Optimization</p><ul><li>Lead the digitization of key processes, such as grant applications, SMEs funding disbursements, and performance tracking, M&amp;E systems, reduce manual intervention and improve transparency</li></ul><ul><li>Streamline workflows to enhance efficiency in SEDF&rsquo;s interactions with SMEs, government bodies, and partners</li></ul><p>3. Cybersecurity &amp; Data Governance</p><ul><li>Implement data protection, privacy, and cybersecurity measures in compliance with relevant public sector standards</li></ul><ul><li>Establish protocols for secure data storage, access, and disaster recovery</li></ul><p>4. Capacity Building &amp; Change Management</p><ul><li>Lead change management initiatives, training programs, and stakeholder engagement for smooth adoption of digital tools</li></ul><ul><li>Conduct training programs for SEDF staff and supported enterprises on digital tools, focusing on accessibility in Sindh&rsquo;s diverse regions</li></ul><p>5. Project Management &amp; Innovation</p><ul><li>Oversee digital transformation projects, ensuring timely delivery within budget and alignment with public sector procurement rules</li></ul><p>6. Stakeholder Engagement &amp; Reporting</p><ul><li>Liaise with Sindh Government IT department and private sector tech providers to secure partnerships</li></ul><p>and resources</p><ul><li>Prepare reports and dashboards to inform executive management and the Board on digital transformation progress</li></ul><p>Job Type: Contract<br/>Contract length: 24 months</p><p>Pay: Rs200,000.00 - Rs275,000.00 per month</p><p>Work Location: In person</p>

Manager - IT Automation

ALLSTAR TECHNOLOGY

<p><b>Company Description</b></p><p>We build and operate custom growth, automation, and internal systems for real estate businesses. Our work goes far beyond standard tools or templates. We design, customize, and maintain a wide range of software platforms to support lead generation, operations, and internal workflows.</p><p>Our team works closely with leadership to translate vision into practical, scalable systems. This includes deep customization of CRMs, automation platforms, integrations, and paid advertising infrastructure tailored to our specific business needs.</p><p>We value technical curiosity, structured thinking, and the ability to work across multiple platforms to create reliable, real-world systems.</p><p><b>Role Description</b></p><ul><li>This is a full-time remote role for a <b>Technical Systems Architect (Implementation)</b>.</li><li>You will work closely with the <b>Founder and Operations Manager</b> to implement and maintain automation systems, integrations, and marketing infrastructure across platforms such as GoHighLevel, n8n, and Meta Ads Manager.</li><li>This role is ideal for someone with a <b>software or computer science background</b> who enjoys working with APIs, integrations, and workflows, but does not want a traditional backend engineering or product development role.</li><li>You will be responsible for executing clearly defined systems, not designing core architecture or owning product strategy.</li></ul><p><b>Key ResponsibilitiesAutomation &amp; Integrations</b></p><ul><li>Build and maintain workflows in n8n and GoHighLevel based on detailed specifications</li><li>Implement integrations using REST APIs, webhooks, and native connectors</li><li>Read and interpret API documentation to configure and troubleshoot integrations</li><li>Handle authentication methods such as API keys, tokens, and basic OAuth flows</li><li>Test, debug, and validate automation workflows for reliability</li></ul><p><b>Funnels &amp; Systems Implementation</b></p><ul><li>Build and modify funnels, landing pages, and forms inside GoHighLevel</li><li>Connect funnels to automations, CRMs, and third-party tools</li><li>Ensure tracking, redirects, and integrations function correctly</li></ul><p><b>Meta Ads Manager (Technical Setup Only)</b></p><ul><li>Implement campaigns, ad sets, and ads using provided instructions</li><li>Configure pixels, conversion events, and tracking parameters</li><li>QA links, events, and integrations prior to launch</li></ul><p><i>This role does not involve media buying strategy, targeting decisions, or budget ownership.</i></p><p><b>Technical Operations &amp; Documentation</b></p><ul><li>Maintain clean system structure, naming conventions, and version control</li><li>Assist with system documentation and SOP creation</li><li>Support troubleshooting of live systems when issues arise</li></ul><p><b>What This Role Is Not</b></p><ul><li>Not a senior software engineering role</li><li>Not a backend application development position</li><li>Not a database administration or DevOps role</li><li>Not a paid ads strategist or marketing decision-maker</li></ul><p>This role focuses on <b>implementation, integration, and execution</b>.</p><p><b>Required Qualifications</b></p><ul><li>Bachelor&rsquo;s degree in:</li><li>Computer Science</li><li>Software Engineering</li><li>Information Technology</li><li>or a closely related technical field</li><li>Strong understanding of:</li><li>REST APIs and webhooks</li><li>JSON data structures</li><li>Authentication methods (API keys, tokens)</li><li>Experience with automation or integration tools such as:</li><li>n8n, Zapier, Make, or similar</li><li>Familiarity with CRM or marketing automation platforms is a plus</li><li>Strong analytical and problem-solving skills</li><li>Ability to follow detailed technical instructions accurately</li></ul><p><b>Preferred (Nice to Have)</b></p><ul><li>Exposure to GoHighLevel or similar CRM platforms</li><li>Experience working with Meta Ads Manager at a technical setup level</li><li>Prior experience supporting automation or integration-heavy systems</li></ul><p><b>Ideal Candidate Profile</b></p><ul><li>Educated, technically grounded, and detail-oriented</li><li>Comfortable reading technical documentation and implementing from specs</li><li>Enjoys system building and integrations more than abstract theory</li><li>Reliable, communicative, and comfortable working remotely</li><li>Interested in long-term growth within automation and systems roles</li></ul><p><b>Compensation &amp; Growth</b></p><ul><li>Competitive compensation aligned with Pakistan market rates</li><li>Full-time, long-term remote opportunity</li><li>Clear growth path into senior automation or systems roles</li><li>Direct exposure to real-world international systems and platforms</li></ul><p><b>How to Apply</b></p><p>Please include:</p><ul><li>Your educational background</li><li>Relevant experience with APIs, automations, or integrations</li><li>Any projects, systems, or tools you have worked with (if available)</li></ul><p>Job Type: Full-time</p><p>Work Location: In person</p>

Technical Systems Architect (Implementation)

US Mobile

<div><div><div>At US Mobile, we&rsquo;re building the next-generation Super Carrier, a carrier that&rsquo;s deeply innovative, user-centric, and obsessively focused on making connectivity simpler, smarter, and more accessible. We envision a future where flexibility and transparency are the new norms, and our mission is to deliver a seamless mobile experience that transforms how people think about telecom.</div><div>
We&rsquo;re one of the fastest-growing organizations in the tech space with a young workforce that operates like a high-value tech company.</div><div><b>
Role Overview</b></div><div>
As a senior manager, you&rsquo;ll join the leadership team overseeing 500+ people. This is a diverse role that moves fast and requires adaptability, creative problem-solving, and the ability to thrive in a dynamic environment.</div><div>
We are looking for a senior manager to lead people processes, automation and employee experience across the organization. The role will focus on building scalable, efficient and employee friendly people operations while ensuring accuracy, compliance and consistency.</div><div><b>
Key Responsibilities</b></div><div>
Own and continuously improve end to end people operations including onboarding, employee lifecycle, payroll and exits.</div><div>
Drive process automation and system optimization across HR workflows to improve efficiency and accuracy.</div><div>
Lead payroll operations, ensuring timeliness, compliance and zero error execution.</div><div>
Enhance employee experience by simplifying processes and improving employee touchpoints.</div><div>
Partner with leadership to support workforce needs and policy execution.</div><div>
Establish clear SOPs, controls and operational KPIs for people operations.</div><div><b>
Key Requirements</b></div><div>
A Bachelor's degree in Human Resources, Business Administration or a closely related discipline is required.</div><div>
Strong People/HR Operations experience including managing high-volume employee lifecycles.</div><div>
Strong exposure to process automation, HR systems and payroll management.</div><div>
Experience operating in scale or high growth environments.</div><div>
High attention to detail, strong execution mindset and stakeholder management</div><div><b>
What US Mobile Offers</b></div><div>
Market Competitive Salary ranging from 400k to 850k depending on experience</div><div>
Comprehensive Health Coverage</div><div>
Meal and Travel Allowance</div><div>
Vibrant Start Up Culture</div></div>
<div><div>We value impact over tenure, so whether you&rsquo;re early in your career with proven results or a seasoned professional with deep expertise, we want to hear from you.</div></div>
<div><div>We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</div></div></div>

Senior Manager – People Operations

Q-Solutions Technology Services

<p>We are seeking a results-oriented Business Development Manager who leverages automation tools, AI platforms, and data-driven marketing strategies to drive lead generation, partnerships, and revenue growth.<br />We are looking for someone who understands modern growth systems, AI-powered outreach, and scalable acquisition models.</p><h2><br /><i><strong>Key Responsibilities:</strong></i></h2><h3><br /><strong>Strategic Growth &amp; Revenue Development</strong><br /> </h3><ul><li>Identify new business opportunities, verticals, and target markets.</li><li>Develop structured outbound and inbound acquisition strategies.</li><li>Build and manage partnership pipelines.</li><li>Own revenue targets and quarterly growth metrics.</li></ul><h3><br /><strong>AI &amp; Automation-Driven Marketing</strong><br /> </h3><ul><li>Design and implement automated lead generation funnels.</li><li>Use AI tools for:<br /><ul><li>Prospect research</li><li>Lead scoring</li><li>Personalised outreach</li><li>Market intelligence </li></ul></li><li>Build automated email sequences and LinkedIn outreach workflows.</li><li>Optimize campaigns using analytics and performance metrics.</li></ul><p><br />Examples of tools (preferred):</p><ul><li>HubSpot</li><li><a href="http://apollo.io">Apollo.io</a></li><li>LinkedIn Sales Navigator</li><li>Zapier</li><li>ChatGPT<br /><br /> </li></ul><h3><strong>Lead Management &amp; CRM Optimization</strong><br /> </h3><ul><li>Maintain structured CRM hygiene.</li><li>Track KPIs including:<br /><ul><li>Cost per lead</li><li>Conversion rate</li><li>Deal velocity</li><li>Pipeline value</li></ul></li><li>Implement automation between marketing and CRM systems.</li></ul><h3><br /><strong>Market Research &amp; Competitive Analysis</strong><br /> </h3><ul><li>Conduct competitor benchmarking.</li><li>Identify emerging industry trends.</li><li>Recommend positioning strategies.</li><li>Use AI analytics tools for opportunity mapping.<br /> </li></ul><h3><strong>Cross-Functional Collaboration</strong><br /> </h3><ul><li>Coordinate with marketing for campaign alignment.</li><li>Work with product teams to align offerings with market demand.</li><li>Provide structured feedback based on client insights.<br /> </li></ul><h2><strong>Required Skills &amp; Qualifications</strong><br /> </h2><ul><li>3+ years in Business Development, Growth, or Sales Strategy.</li><li>Strong understanding of automation-driven marketing systems.</li><li>Experience using CRM tools and AI-based prospecting platforms.</li><li>Ability to design scalable outbound campaigns.</li><li>Analytical mindset with KPI-focused execution.</li><li>Strong communication and negotiation skills.<br /> </li></ul><h2><strong>Preferred Qualifications</strong><br /> </h2><ul><li>Experience in IT services / SaaS / Software development industry.</li><li>Experience building automated LinkedIn outreach funnels.</li><li>Knowledge of sales funnel optimization.</li><li>Familiarity with no-code automation tools.</li><li>Understanding of data analytics dashboards.<br /> </li></ul><h2><strong>Performance Indicators (KPIs)</strong><br /> </h2><ul><li>Monthly qualified leads generated</li><li>Pipeline value growth</li><li>Conversion rate improvement</li><li>Revenue contribution</li><li>Automation efficiency metrics</li><li>CRM data accuracy score<br /> </li></ul><h2><strong>What We Offer</strong><br /> </h2><ul><li>Performance-based growth structure</li><li>Flexible working model</li><li>Opportunity to build AI-driven growth systems</li><li>Long-term strategic role in company expansion<br /> </li></ul><h2><strong>Ideal Candidate Profile</strong><br /> </h2><p>      We are looking for someone who:</p><ul><li>Thinks in systems, not just tasks</li><li>Understands automation as leverage</li><li>Uses AI to scale outreach</li><li>Focuses on measurable growth</li><li>Is proactive and ownership-driven</li></ul>

Business Development Manager

The Plum Tree Group

<div><p><b>Company:</b> Launchpad Innovations <i>(Sister company of </i><b><i>Plum Tree Group</i></b><i>)</i><br>
<b>Location:</b> Karachi &ndash; Shahrah-e-Faisal (Onsite preferred)<br>
<b>Experience:</b> 5+ years<br>
<b>Shift:</b> Evening (06:30 PM &ndash; 02:30 AM) | (06:30 PM &ndash; 12:00 AM for females)</p><h2 class="jobSectionHeader"><b>
About Launchpad:</b></h2><p>
Launchpad is an AI-powered CRM and marketing automation platform that helps small businesses replace 30-50 tools with one intelligent system. Part of the award-winning Plum Tree Group ecosystem with 18 years of global excellence, we're transforming how businesses grow through AI agents, automation, and smart marketing technology.</p><h2 class="jobSectionHeader"><b>
The Role:</b></h2><p>
We're seeking a results-driven Senior Growth Marketing Specialist to own our multi-channel acquisition strategy and drive measurable pipeline growth. You'll work directly with founders and sales teams to execute scalable campaigns across paid media, organic channels, and marketing automation&mdash;while helping our clients succeed with their own growth initiatives.</p><p>
This is a high-impact role for someone who thrives on data, experimentation, and building growth systems that scale.</p><h2 class="jobSectionHeader"><b>
Key Responsibilities:</b></h2><h3 class="jobSectionHeader"><b>
Paid Media &amp; Demand Generation (Primary Focus)</b></h3><ul><li>
Own and lead strategy for end-to-end B2B funnel performance: demos, free trials, lead magnets, and conversions</li><li>
Manage team of marketing specialists</li><li>
Plan, launch, and optimize campaigns on Meta</li><li>
Manage campaign budgets with clear ROI targets</li><li>
Implement conversion tracking, pixels, retargeting, and attribution modeling</li><li>
Test ad creatives, audiences, landing pages, and messaging continuously</li><li>
Track and optimize CPL, CPA, ROAS, CAC, and pipeline contribution</li></ul><p><b><br>
Organic Growth &amp; Content Strategy</b></p><ul><li>
Build content-led growth strategies for LinkedIn, Facebook, and Instagram</li><li>
Create thought leadership, case studies, carousels, and short-form video content</li><li>
Manage company pages, audience engagement, and brand authority</li><li>
Collaborate with sales to align content with ICPs, pain points, and funnel stages</li><li>
Use AI tools to scale content production and repurposing</li></ul><h3 class="jobSectionHeader"><b>
SEO &amp; Website Optimization</b></h3><ul><li>
Implement SEO best practices for organic visibility and lead generation</li><li>
Optimize landing pages, funnels, and website content for conversions</li><li>
Conduct keyword research and competitive analysis</li><li>
Monitor site performance and Core Web Vitals</li></ul><h3 class="jobSectionHeader"><b>
CRM &amp; Marketing Automation</b></h3><ul><li>
Build high-converting funnels, workflows, and automation sequences in <b>GoHighLevel</b> or similar platforms</li><li>
Set up lead scoring, nurturing campaigns, and pipeline tracking</li><li>
Integrate paid campaigns with CRM for seamless lead capture</li><li>
Leverage Launchpad's AI-powered features to enhance performance</li></ul><h3 class="jobSectionHeader"><b>
Analytics &amp; Reporting</b></h3><ul><li>
Build performance dashboards with actionable insights</li><li>
Generate weekly/monthly reports on campaign performance and pipeline impact</li><li>
Work with leadership to improve CAC:LTV ratios and growth efficiency</li><li>
Stay current on SaaS growth trends, platform updates, and AI-driven marketing</li></ul><h2 class="jobSectionHeader"><b>
Required Qualifications:</b></h2><p><b>
Experience &amp; Skills:</b></p><ul><li><b>
5+ years</b> in SaaS, B2B, or digital agency marketing with proven growth results</li><li><b>
Expert-level proficiency</b> in Meta Ads (Facebook/Instagram) and Google Ads</li><li>
Strong track record managing campaigns with monthly budgets of $10K+</li><li><b>
Experience with GoHighLevel</b> (as a user or working with clients who use it)</li><li>
Solid understanding of B2B funnels, attribution, and demand generation</li><li>
Hands-on experience with LinkedIn marketing and social media strategy</li><li>
Working knowledge of SEO fundamentals and organic growth tactics</li><li>
Proficiency in Google Analytics, Tag Manager, and conversion tracking</li><li>
Strong analytical mindset with ability to turn data into strategy</li><li>
Excellent communication skills for stakeholder reporting</li></ul><p><b>
Technical Requirements:</b></p><ul><li>
Bachelor's degree in Marketing, Business, or related field</li><li>
Experience with design tools (Canva or similar)</li><li>
Familiarity with CRM platforms and marketing automation</li><li>
Comfortable with tracking pixels, UTM parameters, and technical setup</li></ul><h2 class="jobSectionHeader"><b>
Preferred Qualifications:</b></h2><ul><li>
Experience with <b>LinkedIn Ads</b> and <b>TikTok Ads</b></li><li>
Google Ads and/or Meta Blueprint certification</li><li>
Background marketing SaaS products, CRMs, or marketing platforms</li><li>
Experience working directly with founders or sales teams</li><li>
Familiarity with HubSpot, ActiveCampaign, or similar tools</li><li>
Knowledge of AI-powered marketing tools and automation</li><li>
Previous agency experience managing multiple client accounts</li><li>
Basic understanding of HTML, APIs, or marketing integrations</li></ul><h2 class="jobSectionHeader"><b>
Why Join Launchpad?</b></h2><p><b>
Impact &amp; Growth:</b></p><ul><li>
Shape growth strategy for a fast-scaling AI-powered platform</li><li>
Work with cutting-edge technology that's transforming small business marketing</li><li>
Access to the full Plum Tree Group ecosystem (AI, development, eCommerce experts)</li><li>
Your work directly impacts both our growth and hundreds of client businesses</li></ul><p><b>
Culture &amp; Benefits:</b></p><ul><li>
Market-competitive salary with performance-based bonuses</li><li>
Growth-focused and entrepreneurial environment</li><li>
Mentorship from experienced founders and marketing leaders</li><li>
Health insurance and paid leaves</li><li>
Professional development budget for courses and certifications</li><li>
Career growth in a global SaaS-focused organization</li><li>
Access to Launchpad's full platform and AI tools</li></ul><h2 class="jobSectionHeader"><b>
Compensation:</b></h2><p><b>
Salary:</b> Market competitive (based on experience)<br>
<b>Bonus:</b> Performance-based incentives tied to growth metrics</p><br>
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Senior Growth Marketing Specialist (SaaS / B2B)

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