brand manager

Tiger Recruitment

<div>
 
 
 *** Must be based in the UAE
 
 
 
 
 *** Must come from a subscription-based e-commerce platform
 
 
 
 
 *** B2C and B2B experience
 
 
 
 
 
 We are looking for an experienced
 
 Marketing &amp; Brand Manager
 
 to lead the growth and development of our client. This role owns brand identity, customer acquisition, content strategy, and campaign execution for the B2C subscription business, positioning it as a differentiated eco-friendly and technology-enabled brand.
 
 
 
 Key Responsibilities:
 
 
 
 
 Brand &amp; Content Management
 
 
 <ul>
 <li>
 Manage brand messaging across app, website, and social media channels
 </li>
 <li>
 Oversee creation of engaging content including copy, visuals, and videos
 </li>
 <li>
 Monitor campaign performance and customer engagement metrics
 </li>
 <li>
 Coordinate with Product Manager on promotions and new product launches
 </li>
 <li>
 Track marketing spend and ensure strong ROI
 </li>
 <li>
 Respond proactively to market feedback by adjusting messaging
 </li>
 <li>
 Support app-based promotions and special offers
 </li>
 </ul>
 
 
 Campaign Planning &amp; Execution
 
 
 <ul>
 <li>
 Plan and launch effective digital marketing campaigns
 </li>
 <li>
 Coordinate outreach with influencers and eco-focused partners
 </li>
 <li>
 Analyze analytics including website traffic, conversions, and customer acquisition cost (CAC)
 </li>
 <li>
 Work closely with Operations to align promotions with stock availability
 </li>
 <li>
 Support limited B2B inquiries, focusing on corporate subscription clients
 </li>
 </ul>
 
 
 Strategic &amp; Financial Oversight
 
 
 <ul>
 <li>
 Plan product launch campaigns and review brand health and awareness
 </li>
 <li>
 Optimize customer acquisition strategies based on data insights
 </li>
 <li>
 Manage the marketing budget, ensuring optimal ROI
 </li>
 <li>
 Prepare and present monthly marketing performance reports
 </li>
 </ul>
 
 
 Authority &amp; Decision-Making
 
 
 <ul>
 <li>
 Approve brand messaging and campaign creative assets
 </li>
 <li>
 Select marketing channels, agencies, and vendors
 </li>
 <li>
 Adjust or pause campaigns based on performance metrics
 </li>
 <li>
 Recommend pricing or positioning changes as needed
 </li>
 <li>
 Approve collaborations with influencers and strategic partners
 </li>
 </ul>
 
 
 
 
 Candidate Requirements:
 
 
 <ul>
 <li>
 Minimum 10 years of experience in digital marketing with proven success in brand management
 </li>
 <li>
 Strong expertise in customer acquisition, campaign strategy, and digital content creation
 </li>
 <li>
 Experience managing marketing budgets and optimizing ROI
 </li>
 <li>
 Excellent analytical skills with the ability to interpret marketing data and metrics
 </li>
 <li>
 Strong communication and leadership skills
 </li>
 <li>
 Passion for sustainability and eco-friendly products is a plus
 </li>
 </ul>
 
 
 
 REF: FL V-165009
 
</div>

Marketing and Brand Manager

L'Oréal

Hello, we’re L’Oréal, we’re not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
 
A Day in the Life
 
As the Brand Advocacy Manager for Color Wow in Dubai, you will be the architect of our brand's social media presence and community engagement. Reporting to the Brand Business Leader, you will own the relationship with influencers and our e-community, making Color Wow the most talked-about name in haircare across the UAE.
 
Your key responsibilities will be to: 
<ul>
<li>Shape the Strategy: Define and execute a localized social media and advocacy strategy that aligns with global guidelines and resonates with the UAE market.</li>
<li>Lead Influencer & Community Activation: Identify, build relationships with, and activate a diverse network of influencers and content creators, managing campaigns from concept to execution.</li>
<li>Create Engaging Campaigns: Develop and manage buzz-worthy social media campaigns and O+O (Online + Offline) advocacy events that capture attention and drive conversation.</li>
<li>Drive with Data: Monitor, analyze, and report on campaign performance, using data-driven insights to optimize ROI and demonstrate the value of your advocacy programs.</li>
</ul>
We Are Looking For
 
You are a creative and strategic thinker with a deep understanding of the social media landscape in the Middle East. You thrive in a dynamic environment and have a natural talent for building authentic relationships and vibrant online communities. You are aligned with L'Oréal's entrepreneurial culture and have the potential to grow with us.
 
You're a great match if you possess skills in: 
<ul>
<li>Advocacy Strategy Design: Crafting impactful strategies that build brand love and engagement.</li>
<li>Social Media Trends Activation: Staying ahead of local and global trends and leveraging them for the brand.</li>
<li>Influencer Management: Identifying, nurturing, and collaborating with influencers to create authentic content.</li>
<li>Community Management: Building and activating vibrant online communities that foster loyalty.</li>
<li>Data-Driven Decision Making: Using analytics to measure success and inform your strategic choices.</li>
</ul>
What’s In It For You
 
<ul>
<li>A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)</li>
<li>Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal</li>
<li>An environment where people of every ethnicity, social background, age, religion, gender as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!</li>
<li>A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference</li>
</ul>
Who We Are
 
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
 
At L'Oréal Professional Products Division, we have more than 115 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are. We are the cutting edge.
 
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

Brand Advocacy Manager - Color WOW

<div>Job Description
GULF, Libya &amp; Egypt Cardiometabolic Brand and Customer Manager
Location: Dubai, UAE 
Regional responsibility: GULF, Libya &amp; Egypt<div></div>
About the Role
The GULF, Libya &amp; Egypt (GLE) Cardiometabolic Brand and Customer Manager will lead our cardiometabolic portfolio in a strategic and highly visible role.
This position has two main pillars:
1. Lead a major new launch in cardiovascular (lipid-lowering) &ndash; shaping and executing the launch strategy for one of our most important future growth drivers in the region.
2. Manage our established diabetes portfolio &ndash; overseeing a solid, established brand/franchise and maximizing key opportunities across the GLE markets.
You will be responsible for market understanding, brand strategy development and execution, cross-functional leadership, and close partnership with Sales and other key functions.<div></div>
Key Responsibilities
Brand Strategy &amp; Planning<ul><li>
Lead the development and implementation of GLE brand strategies for the cardiovascular launch and established diabetes portfolio.</li><li>
Translate global/cluster strategies into localized, insight-driven brand plans for GULF, Libya and Egypt.</li><li>
Define clear objectives, positioning, value propositions and key messages for priority customer segments.</li><li>
Develop annual brand plans and tactical plans with clear KPIs and performance measures.</li></ul>
Cardiovascular Launch Leadership
<ul><li>Own the end-to-end launch strategy and execution for the new cardiovascular lipid-lowering brand.</li><li>
Drive launch readiness: milestones, success metrics, go-to-market model, and resource planning.</li><li>
Lead pre-launch and launch activities, including KOL and stakeholder engagement and impactful launch campaigns.</li><li>
Monitor competitive dynamics and adjust launch tactics to secure strong and sustainable uptake.</li></ul>
Established Diabetes Portfolio Management<ul><li>
Manage and optimize performance of the established diabetes portfolio across GLE.</li><li>
Identify and prioritize growth and defense opportunities by segment, geography and channel.</li><li>
Execute tactical initiatives to sustain and grow market share, brand equity and profitability for the existing brands.</li></ul>
Market &amp; Customer Insights<ul><li>
Build deep understanding of the cardiometabolic (with focus on cardiology) landscape in GULF, Libya and Egypt.</li><li>
Analyze market data, competitive intelligence and treatment patterns to identify opportunities and risks.</li><li>
Generate and apply actionable customer insights from HCPs, KOLs and payers to guide strategies and tactics.</li></ul>
Digital &amp; Omnichannel Engagement<ul><li>
Design and implement digital and omnichannel initiatives (e.g., email, webinars, remote engagement, web content, compliant social/digital channels) supporting both the launch and established portfolio.</li><li>
Integrate digital and field activities to deliver a coherent customer experience.</li><li>
Use analytics to track engagement and impact, adjusting content, targeting and channel mix based on insights.</li></ul>
Cross-Functional Leadership &amp; Collaboration<ul><li>
Lead the cross-functional brand team (Sales, Market Access, Policy, Medical, Regulatory, Finance, etc.) to ensure aligned and integrated execution.</li><li>
Partner with Market Access and Policy to support access, pricing and policy initiatives aligned to brand priorities.</li><li>
Collaborate with Medical Affairs to ensure scientifically sound, compliant communication and strong medical&ndash;marketing synergy.</li><li>
Manage agencies and external partners to deliver high-quality promotional and educational materials.</li></ul>
Execution, Performance &amp; Compliance<ul><li>
Work closely with Sales to ensure strong execution in the field, including clear direction, tools and training.</li><li>
Track performance versus KPIs (sales, market share, uptake, digital metrics, engagement) and adjust plans accordingly.</li><li>
Ensure all activities comply with internal policies, ethical standards and local regulations.</li></ul><div></div>
Qualifications &amp; Experience
Required:<ul><li>
Bachelors Degree in any relevant field (Pharma/Business)</li><li>
Minimum 5 years of experience in the pharmaceutical industry.</li><li>
Proven experience in marketing and/or brand management with responsibility for strategy and execution.</li><li>
Direct experience working in the GULF pharmaceutical market.</li><li>
Strong analytical skills, with the ability to translate data and insights into effective strategies and actions.</li><li>
Excellent communication and presentation skills; able to influence and align diverse stakeholders.</li><li>
Demonstrated ability to lead cross-functional teams and drive results in a matrix environment.</li><li>
Ability and willingness to be based in Dubai.</li></ul>
Preferred:<ul><li>
Direct experience working in the GULF pharmaceutical market is preferred</li><li>
Experience in the Cardiometabolic and/or Cardiology therapeutic area</li><li>
Proven experience with product launches, ideally in cardiovascular or other specialty areas.</li><li>
Strong background in digital/omnichannel marketing.</li></ul><div></div>
Travel Requirements<ul><li>
Willingness and ability to travel within the GULF, Libya &amp; Egypt region as business needs require.</li></ul>
Required Skills:
Adaptability, Adaptability, Agile Methodology, Animal Health Sales, Brand Equity, Brand Management, Brand Strategy, Cardiology, Coaching, Communication, Creative Campaign Development, Ethical Standards, Goal Feedback, Go-to-Market Strategies, Interpersonal Relationships, Launch Strategy, Market Access, Marketing, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Pathophysiology, People Management, Pricing Strategies {+ 5 more}
Preferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully 
Merck &amp; Co., Inc., Rahway, NJ, USA, also known as Merck Sharp &amp; Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Not Applicable
Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
03/13/2026<ul><li>A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. 
</li></ul> 
Requisition ID:R387037</div>

GULF, Libya & Egypt Cardiometabolic Brand and Customer Manager

KWS MIDDLE EAST

Job Title: Creative Media ManagerLocation: Dubai, UAE Job Type: Full-TimePlease note that the max budget for this position is AED 6k. Job Description:We are seeking a dynamic and experienced Creative Manager to oversee and lead all creative and media initiatives for both our brand and our clients. In this role, you will be responsible for shaping brand identities, leading the development of creative assets, and executing media strategies that drive engagement, awareness, and growth. You will collaborate with internal teams, clients, and external partners to ensure that all creative outputs align with business goals and resonate with the target audience.Key Responsibilities:Brand &amp; Creative Management:<ul><li>Develop, implement, and manage cohesive brand strategies for both our company and clients across all platforms (digital, print, video, etc.).</li><li>Lead the creation of high-quality, innovative content that enhances brand storytelling and visual identity.</li><li>Collaborate with designers, writers, and marketing team to develop engaging assets including campaigns, ads, videos, and social media content.</li><li>Ensure consistency of brand messaging and design across all channels.</li><li>Stay updated on creative trends and ensure our clients' brands remain ahead of industry trends.</li></ul>Client Management:<ul><li>Serve as the primary point of contact for client media and creative needs, building strong relationships and maintaining consistent communication.</li><li>Understand client goals, objectives, and challenges, translating them into actionable creative and media strategies.</li><li>Present campaign ideas, creative concepts, and performance reports to clients.</li><li>Ensure projects are delivered on time and within budget, exceeding client expectations.</li></ul>Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Graphic Designing, or a related field.</li><li>Experience in a creative or media management role, preferably in an agency or multi-brand environment.</li><li>Strong portfolio showcasing brand campaigns and creative leadership.</li><li>should be good in photo/videography</li><li>Excellent communication, presentation, and client management skills.</li><li>Ability to think both creatively and strategically, with a proven track record of delivering impactful campaigns.</li><li>Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.</li><li>Familiarity with design software (Adobe Creative Suite, Premier Pro etc)</li><li>Creative thinker with a passion for brand-building and storytelling.</li><li>Proactive and solution-oriented, with strong problem-solving skills.</li></ul>Job Type: Full-timePay: AED5,000.00 - AED6,000.00 per monthApplication Question(s):<ul><li>if selected, how soon you can join?</li></ul>

Creative Media Manager

MENA Assistance (MENAA)

The Role
 Company Overview This role is advertised under MENA Assistance and operates at MMC Group level. MMC Group is a founder-led, medium-sized group of companies operating across automotive services and technology. The Group is strengthening its internal brand and media capability to support structured growth, digital presence, and clear market positioning across its portfolio of businesses. Awesome Media Productions functions as the Group’s internal brand and media arm. Role Overview We are seeking a Brand & Media Lead to take ownership of brand positioning, digital presence, and media strategy across the Group’s operating companies. This is a senior, hands-on leadership role that combines strategic direction with operational execution. The successful candidate will work directly with senior leadership and will be accountable for building and structuring the Group’s internal brand and media capability. This role requires ownership, independent thinking, and disciplined delivery. Key Responsibilities • Define and refine brand positioning and messaging frameworks across Group entities • Develop and formalise tone of voice and brand guidelines • Audit existing websites and digital presence • Lead website rebuild and digital development initiatives from concept through launch • Develop structured media strategies aligned with business objectives • Establish content pillars and 90-day media roadmaps • Ensure visual and narrative consistency across digital platforms • Build and manage internal media resources, including hiring and developing a small team • Implement clear timelines, accountability frameworks, and performance tracking • Provide structured reporting to senior leadership on progress and impact
 
Requirements
 Experience • 5 years of experience in brand, communications, or media leadership roles • Demonstrated experience building, repositioning, or strengthening brands within operating businesses • Proven experience leading website or digital transformation initiatives • Experience managing and developing teams • Experience working within founder-led or growth-stage organisations is preferred Education & Qualifications • Bachelor’s degree in Marketing, Communications, Business, or a related field • Postgraduate qualification or professional certification in brand, digital strategy, or communications is advantageous Key Attributes • Strong strategic thinking combined with hands-on execution capability • Commercial awareness and outcome-driven mindset • Structured, organised, and disciplined in delivery • Confidence working with senior leadership • Ability to take ownership and operate independently • High standards of quality and brand discipline This role reports to the Founder & CEO.
 
About the company
 We are the regions leading provider of innovative motorist support solutions that contribute to positive vehicle ownership experiences. Our services help to create unforgettable customer experiences which in turn forge strong connections and relationships between Consumer and Brand.

Brand and Media Lead

Apparel Group

<div>
 POSITION OBJECTIVE
 
 
 <ul>
 <li>
 The position assists the Brand Manager to plan the product and assortment strategies that meets or exceeds financial goals
 </li>
 <li>
 Coordinate all the activities related to allocation and delivery of merchandise to all the stores in the region
 </li>
 <li>
 Assist in pre-season financial planning, in-season projections, open-to-buy management and new store budgets
 </li>
 <li>
 Ensure balanced collection at stores, regular replenishment from warehouse and inter-store transfers
 
 
 </li>
 </ul>
 Key Responsibilities
 
 
 <ul>
 <li>
 Prepare Retail Pro reports, Sell Thru and other merchandising reports such as consolidation sheet and product breakdown reports
 </li>
 <li>
 Liaise with stores / logistics &amp; warehouse department to ensure product supply meets demand
 </li>
 <li>
 Analyze every aspect of the best and worst sellers (for example, the best selling price points, colors or styles)
 </li>
 <li>
 Analyzing previous season's sales and reporting on the current season's lines
 </li>
 <li>
 Optimize the volume and profitability of product categories
 </li>
 <li>
 Gather information relating to customer reaction towards the products
 </li>
 <li>
 Coordinate with buying team on product issues (orders, repeats, damages etc.) and assist in range planning, sales analysis and deliveries
 </li>
 <li>
 Preparation of merchandise plans and other Information required for product range presentations and reviews for the buyers / brand manager
 </li>
 <li>
 Report competition&rsquo;s offerings and analyzing opportunities to the Brand team
 </li>
 <li>
 Skillfully manages processing of various retail pro reports and invoices
 </li>
 <li>
 Ensure the accurate and timely preparation of all necessary reports and records
 </li>
 <li>
 Ensures strict confidentiality in maintaining all the documents entrusted
 </li>
 <li>
 Working closely with the Merchandise Planning team on the product range, planning to maximize commercial opportunities for products, as well as getting the right product mix in the business at sub category/price point level
 </li>
 </ul>
</div>

Merchandiser

The Base Beverage LLC

Job SummaryThe Social Media Marketing Manager will lead and manage all digital and social media marketing activities for The Base Beverage LLC. The role is responsible for building brand awareness, increasing customer engagement, driving sales leads, and strengthening the company&rsquo;s online presence across UAE and export markets.Female candidates with strong content creation and brand management experience in FMCG / beverage industry are preferred.Have a good background as Barista or good Knowledge in Coffee is an advantage.Key Responsibilities1️ Social Media Strategy &amp; Management<ul><li>Develop and execute a comprehensive social media strategy aligned with company goals.</li><li>Manage company accounts on Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms.</li><li>Plan and implement monthly content calendars.</li><li>Ensure consistent brand tone and visual identity across all platforms.</li></ul>2️ Content Creation &amp; Branding<ul><li>Oversee creation of high-quality content (reels, product videos, photos, graphics).</li><li>Coordinate product photoshoots and campaign shoots.</li><li>Develop engaging captions in English (Arabic is a plus).</li><li>Highlight product features (karak premix, matcha, coffee, etc.).</li><li>Ensure packaging visuals and branding are professionally represented.</li></ul>3️ Paid Advertising &amp; Campaigns<ul><li>Manage Meta Ads and TikTok Ads.</li><li>Plan seasonal campaigns (Ramadan, National Day, promotions).</li><li>Monitor campaign performance and optimize ROI.</li><li>Manage advertising budget effectively.</li></ul>4️ Influencer &amp; Collaboration Management<ul><li>Identify and collaborate with influencers and food bloggers.</li><li>Negotiate influencer agreements and track campaign performance.</li><li>Organize giveaways and online competitions.</li></ul>5️ Performance Analysis &amp; Reporting<ul><li>Track KPIs: engagement rate, reach, followers growth, conversion rate.</li><li>Generate weekly and monthly reports.</li><li>Analyze competitors and market trends.</li><li>Suggest improvements based on analytics.</li></ul>6️ E-commerce &amp; Lead Generation Support<ul><li>Drive traffic to website / WhatsApp / marketplaces.</li><li>Support sales team with digital lead generation.</li><li>Manage online product listings where required.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s Degree in Marketing, Business, Media, or related field.</li><li>3&ndash;5 years experience in Social Media Marketing (FMCG preferred).</li><li>Experience in beverage / food industry is an advantage.</li><li>Strong portfolio of previous campaigns.</li></ul>Required Skills<ul><li>Advanced knowledge of Meta Business Suite &amp; Ads Manager</li><li>Basic video editing (CapCut, Adobe Premiere, Canva, etc.)</li><li>Graphic design skills (Canva / Photoshop)</li><li>Content planning and storytelling</li><li>Strong communication skills</li><li>Creativity and trend awareness</li><li>Budget management skills</li></ul>Key Performance Indicators (KPIs)<ul><li>Increase in brand followers</li><li>Engagement rate growth</li><li>Lead generation volume</li><li>Campaign ROI</li><li>Sales conversion from digital campaigns</li></ul>Working Conditions<ul><li>Office-based in Dubai</li><li>May require attendance at events and exhibitions</li><li>Occasional weekend campaign monitoring</li></ul>Job Type: Full-timePay: From AED5,000.00 per month

Social Media Marketing Manager

Explore 1065+ Brand manager in Dubai this March. Find roles across top companies and apply now to boost your career.