brand manager

RTC-1 Employment Services

The Role
 Position Title: Brand Manager Employment Type: Full Time Salary: up to 18K AED inclusive depending on experience and qualifications Job Location: Dubai, UAE About the Client: A Dubai-based enterprise, with a continuously growing portfolio of various industries including luxury fashion, couture accessories, and lifestyle brands. - Ensure brand consistency across all channels, including digital platforms, advertising, and in-store experiences. - Oversee retail operations, including store management, staffing, and customer service standards. Develop and enforce standardized operating procedures (SOPs) to optimize efficiency and consistency. - Manage the product lifecycle from concept to launch, ensuring strategic alignment. Monitor campaign performance and optimize investments to achieve ROI targets. -Manage relationships with brands, wholesale accounts, and key stakeholders to drive alignment and collaboration
 
Requirements
 <ul>
<li>40 yrs old and below - Bachelor’s degree in business administration, Marketing, or a related field. MBA preferred - Minimum 8 years in Retail Brand Management with a proven track record of leading brand strategy. - Must be Proficient in Excel and familiarity with data analysis tools.</li>
</ul>
About the company
 RTC-1 Employment Services is a licensed recruitment firm based in Dubai, UAE. Our team has been in the market since 2004 and we are supporting various industries with their staffing needs across the Middle East and Africa.

Brand Manager

Confidential Jobs

<div>
 
 As a
 
 Category &amp; Brand Manager
 
 within one of the
 
 UAE&rsquo;s leading beverage organizations
 
 , you will play a pivotal role in shaping, developing, and executing brand strategies that strengthen the company&rsquo;s market presence. This role requires a blend of strategic thinking, creativity, and analytical capability&mdash;particularly within the
 
 Coffee and Tea category
 
 , where consumer trends, premiumization, and innovation are evolving rapidly.
 
 
 You will be responsible for driving brand awareness, enhancing consumer loyalty, and supporting long-term category growth while ensuring all initiatives align with the company&rsquo;s overall business objectives.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 1. Brand Strategy Development
 
 
 <ul>
 <li>
 Develop and execute comprehensive brand strategies to grow market share, build brand equity, and increase consumer loyalty within the Coffee/Tea category.
 </li>
 <li>
 Conduct detailed market research and consumer insights analysis to inform product positioning, pricing strategies, and brand direction.
 </li>
 </ul>
 
 
 2. Marketing Campaigns
 
 
 <ul>
 <li>
 Plan, execute, and evaluate integrated marketing campaigns across digital, social media, retail activation, print, and in-store experiences.
 </li>
 <li>
 Collaborate with creative, digital, and design teams to develop compelling marketing assets, packaging, and communication material aligned with brand guidelines.
 </li>
 </ul>
 
 
 3. Product Launches &amp; Innovation
 
 
 <ul>
 <li>
 Support the planning and execution of new product launches&mdash;including concept development, market testing, and go‑to‑market strategy.
 </li>
 <li>
 Work closely with the Portfolio Manager to ensure innovation initiatives meet consumer expectations and support the long-term Coffee/Tea category roadmap.
 </li>
 </ul>
 
 
 4. Brand Communication &amp; Visibility
 
 
 <ul>
 <li>
 Oversee brand messaging to ensure consistency across all consumer touchpoints&mdash;advertising, digital channels, promotions, and PR.
 </li>
 <li>
 Build strong relationships with media partners, influencers, and strategic collaborators to amplify brand visibility and relevance.
 </li>
 </ul>
 
 
 5. Market &amp; Competitive Analysis
 
 
 <ul>
 <li>
 Continuously monitor competitive activity, emerging trends, and consumer behavior within the beverage landscape, particularly Coffee and Tea.
 </li>
 <li>
 Analyze brand and category performance using KPIs such as sales, market share, campaign ROI, and consumer feedback, adjusting strategies as needed.
 </li>
 </ul>
 
 
 6. Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Partner with sales, trade marketing, product development, and supply chain teams to ensure flawless execution of brand plans.
 </li>
 <li>
 Manage external agencies and strategic partners to deliver high-impact campaigns with consistent brand representation.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in
 
 Marketing
 
 ,
 
 Business Analytics
 
 ,
 
 Business Administration
 
 , or a related field.
 </li>
 <li>
 Proven experience in
 
 Category Management or Brand Management within the Coffee or Tea segment
 
 is strongly preferred.
 </li>
 <li>
 Strong understanding of consumer trends in the UAE beverage market.
 </li>
 <li>
 Demonstrated ability in strategic planning, marketing campaign development, and brand performance analysis.
 </li>
 <li>
 Excellent communication, project management, and leadership skills.
 </li>
 </ul>
 
 
</div>

Al Rostamani International Exchange

<div>Every employee at Al Rostamani Group plays a role in making a real difference to the business and our customers. We care for our employees by offering them meaningful and purposeful work and an opportunity to grow, learn, contribute and succeed. Today, the Al Rostamani Group has come a long way since its birth in 1957. Our group has grown steadfastly with the guiding principles of Commitment, Care &amp; Vision, alongside a strong sense of active involvement in the community. We are a well-diversified group, with a key presence in industries such as General Trading, Automobiles and Heavy Equipment, Travel, Foreign Exchange, Financial Services, Property Management, Construction, Infrastructure Development and Information Technology Services. Our Group employs approximately 2000 people from 41 different nationalities, which contributes to our multicultural and multi-national environment.
Central Trading Company is the first company under the Al Rostamani Group. It is one of the most valuable players in the automotive aftermarket representing a portfolio of 25 world renowned brands such as Michelin, Castrol and Blue Star.

The Brand Manager is fully responsible for evaluating and onboarding new brands through comprehensive market studies and detailed business plans, including market sizing, competitive analysis, pricing, and go-to-market strategy. The role also owns the end-to-end execution and optimization of the full 7Ps of marketing (Product, Price, Place, Promotion, People, Process, Physical Evidence) for all managed brands, ensuring professional, consistent, and commercially effective market execution.<div><div><div><h2 class="jobSectionHeader">
Job Purpose</h2>
</div><div>
To drive brand equity and category growth by developing and executing strategic marketing initiatives. This role is responsible for overseeing brand positioning, managing product categories, and ensuring market competitiveness through innovation and customer-focused strategies.
</div></div><div><div><h2 class="jobSectionHeader">
Job Responsibilities</h2>
</div><div>
Brand Strategy &amp; Positioning:
<ul><li>Develop and refine brand vision, messaging, and positioning</li>
<li>Ensure consistency in brand communication across all channels</li>
<li>Monitor brand performance metrics and adjust strategies accordingly</li>
</ul>
Category Management:
<ul><li>Analyze market trends and consumer insights to identify category opportunities</li>
<li>Develop product assortment, pricing, and promotion strategies</li>
<li>Collaborate with procurement and sales teams for product lifecycle management</li>
</ul>
Marketing &amp; Communication:
<ul><li>Coordinate with creative, digital, and media teams to design campaigns</li>
<li>Oversee content development ensuring alignment with brand guidelines</li>
<li>Lead market research initiatives to stay ahead of competition</li>
</ul>
Stakeholder Collaboration:
<ul><li>Work cross-functionally with sales, product development, and external agencies</li>
<li>Present performance reports and insights to senior management</li>
<li>Ensure timely and effective communication of strategy updates</li>
</ul>
Additional Responsibilities:
<ul><li>Manage vendor relationships and agency partnerships</li>
<li>Monitor budget expenditure and report on ROI for marketing initiatives</li>
<li>Stay informed on industry trends and competitive landscape</li>
</ul></div></div><div><div><h2 class="jobSectionHeader">Job Requirements</h2>
</div><div>
Qualifications
<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field; MBA preferred</li>
</ul>
Experience
<ul><li>5+ years of experience in brand management or category management roles</li>
<li>Proven track record in developing successful marketing strategies</li>
<li>Experience working with cross-functional teams in a dynamic environment</li>
</ul>
Knowledge &amp; Skills
<ul><li>Product knowledge:- knowledgeable of aftermarket/ auto ancillary product</li>
<li>Customer and Personal Service:- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction</li>
<li>Sales and Marketing:- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.</li>
<li>Administration and Management:- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources.</li>
<li>Critical Thinking:- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems</li>
<li>Leadership Skills:- identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.</li>
<li>Organizing, Planning, and Prioritizing Work:- Developing specific goals and plans to prioritize, organize, and accomplish team work.</li>
<li>Problem Solving:- identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.</li>
</ul>
</div></div></div>At Al Rostamani Group, we seek talented people who work hard to achieve great things. We consider not only your skills and experience, but also your passion for the role, your desire to learn and how well you align with our core values of care, commitment and vision. If this position represents an opportunity you wish to pursue, we invite you to apply.</div>

CENTRAL TRADING COMPANY

<div>
 Every employee at Al Rostamani Group plays a role in making a real difference to the business and our customers. We care for our employees by offering them meaningful and purposeful work and an opportunity to grow, learn, contribute and succeed. Today, the Al Rostamani Group has come a long way since its birth in 1957. Our group has grown steadfastly with the guiding principles of Commitment, Care &amp; Vision, alongside a strong sense of active involvement in the community. We are a well-diversified group, with a key presence in industries such as General Trading, Automobiles and Heavy Equipment, Travel, Foreign Exchange, Financial Services, Property Management, Construction, Infrastructure Development and Information Technology Services. Our Group employs approximately 2000 people from 41 different nationalities, which contributes to our multicultural and multi-national environment.
 
 
 Central Trading Company is the first company under the Al Rostamani Group. It is one of the most valuable players in the automotive aftermarket representing a portfolio of 25 world renowned brands such as Michelin, Castrol and Blue Star.
 
 
 The Brand Manager is fully responsible for evaluating and onboarding new brands through comprehensive market studies and detailed business plans, including market sizing, competitive analysis, pricing, and go-to-market strategy. The role also owns the end-to-end execution and optimization of the full
 
 7Ps of marketing
 
 (Product, Price, Place, Promotion, People, Process, Physical Evidence) for all managed brands, ensuring professional, consistent, and commercially effective market execution.
 
 
 
 Job Purpose
 
 
 
 To drive brand equity and category growth by developing and executing strategic marketing initiatives. This role is responsible for overseeing brand positioning, managing product categories, and ensuring market competitiveness through innovation and customer-focused strategies.
 
 
 
 
 Job Responsibilities
 
 
 
 
 
 Brand Strategy &amp; Positioning
 
 
 
 <ul>
 <li>
 Develop and refine brand vision, messaging, and positioning
 </li>
 <li>
 Ensure consistency in brand communication across all channels
 </li>
 <li>
 Monitor brand performance metrics and adjust strategies accordingly
 
 
 </li>
 </ul>
 
 Category Management
 
 
 
 <ul>
 <li>
 Analyze market trends and consumer insights to identify category opportunities
 </li>
 <li>
 Develop product assortment, pricing, and promotion strategies
 </li>
 <li>
 Collaborate with procurement and sales teams for product lifecycle management
 
 
 </li>
 </ul>
 
 Marketing &amp; Communication
 
 
 
 <ul>
 <li>
 Coordinate with creative, digital, and media teams to design campaigns
 </li>
 <li>
 Oversee content development ensuring alignment with brand guidelines
 </li>
 <li>
 Lead market research initiatives to stay ahead of competition
 
 
 </li>
 </ul>
 
 Stakeholder Collaboration
 
 
 
 <ul>
 <li>
 Work cross-functionally with sales, product development, and external agencies
 </li>
 <li>
 Present performance reports and insights to senior management
 </li>
 <li>
 Ensure timely and effective communication of strategy updates
 
 
 </li>
 </ul>
 
 Additional Responsibilities
 
 
 
 <ul>
 <li>
 Manage vendor relationships and agency partnerships
 </li>
 <li>
 Monitor budget expenditure and report on ROI for marketing initiatives
 </li>
 <li>
 Stay informed on industry trends and competitive landscape
 
 
 </li>
 </ul>
 
 
 Job Requirements
 
 
 
 
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or related field; MBA preferred
 
 
 </li>
 </ul>
 
 Experience
 
 
 
 <ul>
 <li>
 5+ years of experience in brand management or category management roles
 </li>
 <li>
 Proven track record in developing successful marketing strategies
 </li>
 <li>
 Experience working with cross-functional teams in a dynamic environment
 
 
 </li>
 </ul>
 
 Knowledge &amp; Skills
 
 
 
 <ul>
 <li>
 Product knowledge:- knowledgeable of aftermarket/ auto ancillary product
 </li>
 <li>
 Customer and Personal Service:- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
 </li>
 <li>
 Sales and Marketing:- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
 </li>
 <li>
 Administration and Management:- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources.
 </li>
 <li>
 Critical Thinking:- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
 </li>
 <li>
 Leadership Skills:- identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
 </li>
 <li>
 Organizing, Planning, and Prioritizing Work:- Developing specific goals and plans to prioritize, organize, and accomplish team work.
 </li>
 <li>
 Problem Solving:- identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
 
 
 </li>
 </ul>
 At Al Rostamani Group, we seek talented people who work hard to achieve great things. We consider not only your skills and experience, but also your passion for the role, your desire to learn and how well you align with our core values of care, commitment and vision. If this position represents an opportunity you wish to pursue, we invite you to apply.
</div>

AWPRO

. Brand &amp; Product Management<ul><li>Lead end-to-end brand management for the brand across all Company sales channels (Retail, Wholesale, E-Commerce, Export, Corporate, Organised Retail)</li></ul><ul><li>Develop and execute brand strategy, positioning, and product roadmap aligned with Company revenue targets</li></ul><ul><li>Manage full product lifecycle from concept ideation to launch, pricing, and phase-out</li></ul><ul><li>Oversee product packaging, branding, compliance, and certification requirements</li></ul>B. OEM / White-Label Manufacturing<ul><li>Identify, evaluate, and manage OEM/ODM manufacturer relationships (primarily China-based suppliers)</li></ul><ul><li>Negotiate pricing, MOQs, production timelines, and quality standards with manufacturers</li></ul><ul><li>Execute white-label and private-label strategies, ensuring consistent product quality and brand identity</li></ul><ul><li>Coordinate with manufacturers on product customization, new SKU development, and sample approvals</li></ul><ul><li>Manage import logistics, customs documentation, and supply chain coordination</li></ul>C. Sales &amp; Revenue Growth<ul><li>Develop and implement sales strategies to grow the brand revenue in UAE domestic market and export territories</li></ul><ul><li>Build and manage export pipelines across GCC, Africa, CIS, and other emerging markets</li></ul><ul><li>Coordinate with COMPANY sales teams to drive sell-through across all channels</li></ul><ul><li>Manage product P&amp;L, pricing strategy, and margin optimization to meet GP targets</li></ul><ul><li>Identify new market opportunities, distribution partnerships, and white-label client opportunities</li></ul>D. Marketing &amp; Go-To-Market<ul><li>Coordinate with the marketing team on product launches, campaigns, catalog development, and digital presence</li></ul><ul><li>Represent the brand at trade shows, exhibitions (e.g., CABSAT, GITEX), and industry events</li></ul><ul><li>Develop sales collateral, product datasheets, and training materials for internal sales teams</li></ul>E. Analytics &amp; Reporting<ul><li>Analyze market trends, competitor activity, and customer feedback to identify growth opportunities</li></ul><ul><li>Provide regular reports on brand performance, sales pipeline, inventory health, and market intelligence</li></ul><ul><li>Track and report on key KPIs including revenue, GP, market share, and channel performance</li></ul>Job Type: Full-timePay: AED10,000.00 - AED15,000.00 per monthWork Location: In person

Salt

<div>
 
 
 Overview
 
 
 
 You are responsible for identifying, onboarding, and scaling high-demand brands across the portfolio. This is a demand-first role &mdash; grounded in data, not gut. You do not control pricing; you win by choosing the right brands, structuring the right partnerships, and scaling them fast.
 
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 <ul>
 <li>
 Identify high-demand brands using quantitative signals (search trends, marketplace data, social velocity, competitor benchmarking)
 </li>
 <li>
 Build a continuous pipeline of new brands across existing and new departments
 </li>
 <li>
 Lead end-to-end onboarding of brands &mdash; prioritizing marketplace and consignment models
 </li>
 <li>
 Structure commercial terms that minimize inventory risk and maximize assortment breadth
 </li>
 <li>
 Work with Digital, Content, and Marketing teams to launch and scale brands effectively
 </li>
 <li>
 Track brand performance (traffic, conversion, sell-through proxies, contribution) and act quickly
 </li>
 <li>
 Continuously refine the portfolio &mdash; onboard aggressively, prune ruthlessly
 </li>
 <li>
 Collaborate with supply chain and operations to ensure smooth onboarding and availability
 </li>
 <li>
 Support strategic outright buys only where justified by clear demand signals
 </li>
 </ul>
 
 
 
 
 
 What Good Looks Like
 
 
 <ul>
 <li>
 You consistently bring in brands customers are already searching for
 </li>
 <li>
 You reduce inventory risk while expanding assortment
 </li>
 <li>
 You move fast &mdash; onboarding in weeks, not months
 </li>
 <li>
 You think in data, not opinions
 </li>
 <li>
 Your portfolio feels fresh, relevant, and commercially sharp
 </li>
 </ul>
 
 
</div>

Category Brand Manager

TikTok

Advertising & Sales
 
Brand Partnerships Manager - Turkey - Global Business Solutions - Dubai
 
Location
 :
 
Dubai
 
Employment Type
 :
 
Regular
 
Job Code
 :
 
A129346
 
Responsibilities
 
We are seeking a talented and dynamic Brand Partnership Manager to join our team.
 
The team is responsible to manage and drive its Turkey business. As a Brand Partnerships Manager, you will be Playing a critical role in helping us achieve our revenue growth targets and being innovative in the market. You will be responsible for maximizing our sales potential and crafting and executing a strategy for a designated book of business. Your expertise and commitment will be instrumental in driving the growth of TikTok in the region, as you collaborate with leading clients and marketeers. As a member of our Sales team, you will be expected to drive impactful, consultative engagements with all levels of executives, contributing to the growth of the business. This is an exceptional opportunity for an ambitious and driven professional to grow and make a significant impact within our organization.
 
Responsibilities: 
<ul>
<li>Achieving growth and hitting sales targets by successfully managing book of business</li>
<li>Building and maintaining strong relationships with key decision-makers and influencers within target accounts.</li>
<li>Driving sales growth by leading and closing deals with key clients</li>
<li>Developing a comprehensive sales strategy for the managed portfolio of clients that optimizes sales growth</li>
<li>Regularly reviewing clients' performance and designing individual sales strategies to maximize revenue and customer engagement</li>
<li>Gathering and analyzing customer insights and business intelligence to inform sales strategy and tactics</li>
<li>Presenting sales progress and realistic forecasts to the management team</li>
<li>Collaborating cross-functionally to ensure the improvement of product, process, and client relationships</li>
<li>Playing an instrumental role in the external narrative of TikTok in the market and staying up-to-date with industry trends, competition, and technology advancements.</li>
</ul>
Qualifications
 
Minimum Qualifications: 
<ul>
<li>Demonstrated track record of achieving and exceeding revenue goals, preferably with complex multi-business clients.</li>
<li>Experience in analyzing data driving conclusions and delivering recommendations.</li>
<li>Sales or Business Development background and solid knowledge of the Advertising Market.</li>
<li>Fluency in English and Turkish is essential to the nature of the region and businesses this employee will be managing (Turkish Market).</li>
<li>Strong sales acumen and proven ability to influence decision-makers (including senior / c-level stakeholders)</li>
</ul>
Preferred qualifications: 
<ul>
<li>Experience in digital sales is a plus</li>
<li>Self-starter, fast learner with a start-up spirit</li>
<li>Strong business and commercial acumen as well as an understanding of different business models.</li>
<li>Excellent communication and presentation skills</li>
</ul>
Job Information
 
About TikTok
 
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
 
​
 
Why Join Us
 
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
 
​
 
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
 
​
 
​
 
Diversity & Inclusion
 
​
 
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Brand Partnerships Manager - Turkey - Global Business Solutions - Dubai

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Brand Partnerships Manager - Turkey - Global Business Solutions - Dubai