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business development (intern level) Jobs in Karachi

business development (intern level)

business intelligence specialist retail preferred

HRCONSOL

HRCONSOL is Urgently Hiring | Business Intelligence - Specialist (Retail Preferred)HRCONSOL is seeking a dynamic and analytical professional for our leading retail client based in Karachi. If you have strong expertise in retail analytics and data-driven decision-making, this is your opportunity to grow with a progressive organization.Location: Karachi Salary: Up to PKR 175,000 (Maximum) + BenefitsKey Responsibilities:<ul><li>Develop and maintain BI dashboards and management reports</li><li>Analyze sales, inventory, margin, and operational data</li><li>Identify trends, gaps, and actionable insights to enhance business performance</li><li>Collaborate with cross-functional teams (Operations, FMCG, Support Functions, etc.)</li><li>Automate reporting processes and improve data efficiency</li><li>Support forecasting, budgeting, and performance tracking initiatives</li></ul>Required Skills:<ul><li>Advanced hands-on experience in MS Excel (Advanced Level)</li><li>Strong command of SQL</li><li>Proficiency in Power BI</li><li>Solid working knowledge of DAX &amp; Power Pivot</li><li>Strong analytical and problem-solving skills</li><li>Ability to manage large datasets and convert data into meaningful business insights</li></ul>Qualification:Bachelor&rsquo;s or Master&rsquo;s degree in Business Analytics, Statistics, Computer Science, Finance, or a related fieldExperience: 3&ndash;5 years of relevant experience (Retail experience preferred)Apply Now: Send your updated CV to jobs@hrconsol.com Mention the position title in the subject line.Job Type: Full-timePay: Rs140,000.00 - Rs170,000.00 per monthWork Location: In person

Business Intelligence -Specialist (Retail Preferred)

Mashreq

<div>
 Job Purpose:
 
 Provide full end‑to‑end ownership of the Bank&rsquo;s entire Retail Banking franchise, including traditional retail, Neo (digital retail), NeoBiz (digital SME), Payments/Digital, Cards &amp; CCPL, and ecosystem-led revenue streams.
 
 Operate with the mindset of a GM / mini‑CEO, overseeing P&amp;L, growth, product strategy, digital commercialization, and customer lifecycle management.
 
 Build and scale a product-led, digital-first retail and SME banking business, strengthening deposits, payments, lending, card profitability, merchant solutions, and embedded finance in alignment with the Bank&rsquo;s overall retail strategy.
 
 Key Result Areas:
 
 Business Ownership, P&amp;L and Growth Strategy
 
 - Own the entire Retail Banking P&amp;L with the mindset of a GM / mini-CEO covering traditional retail + Neo + NeoBiz + Payments/Digital + CCPL.
 
 - Drive revenue through digital monetization levers, card/payments unit economics, cross-sell, SME,/merchant revenue streams and portfolio optimization.
 
 - Operate a product-led growth model where features, UX, and digital journeys drive commercial outcomes.
 
 - Define and execute a unified growth strategy across consumer, SME, payments, cards, and digital-first retail.
 
 Growth Engine Leadership (Digital / Revolut-Style)
 
 - Build and optimize digital funnels across Neo and Neo Biz: acquisition &rarr; onboarding &rarr; activation &rarr; engagement &rarr; retention &rarr; monetization funnels.
 
 - Deploy growth loops, referral engines, merchant funnels, viral mechanics, and performance marketing.
 
 - Run continuous experiment, A/B testing and iterative improvements to drive digital adoption and reduce CAC.
 
 Digital Sales &amp; Distribution Excellence
 
 - Translate branch-banking expertise into scalable digital sales engines.
 
 - Build self-serve journeys, automated nudges, and contextual cross-sell across the app.
 
 - Drive deposit growth using behavioral triggers, personalized engagement, and lifecycle marketing.
 
 Product &amp; Technology Integration
 
 - Work with Product and Engineering teams using agile squads, sprints, and MVP-to-scale delivery.
 
 - Ensure modern digital banking architecture including APIs, microservices, cloud-native stacks, real-time data pipelines, and core banking integrations.
 
 - Enable eKYC, biometrics, real-time risk scoring, and instant account activation.
 
 - Oversee digital stack supporting retail, SME, payments, cards, merchant acceptance, CCPL, and embedded finance.
 
 Customer Insights &amp; Behavioral Intelligence
 
 - Use cohort analysis, segmentation, predictive models, and behavioral analytics to shape strategy across retail, SME, cards and payments
 
 - Understand regional nuances, customer psychology, and competitive dynamics in Pakistan.
 
 - Build hyper-personalized experiences using machine learning, event-based triggers, and contextual offers.
 
 Payments, Ecosystem &amp; Embedded Finance
 
 - Lead payments strategy across cards, wallets, QR, instant transfers, and merchant solutions.
 
 - Build ecosystem partnerships with fintechs, super-apps, telcos, and digital platforms.
 
 - Expand reach through embedded finance, API integrations, and platform banking across retail and SME
 
 Leadership &amp; Culture
 
 - Build teams blending banking expertise with tech-startup DNA.
 
 - Foster a culture of speed, experimentation, accountability, and customer obsession.
 
 - Operate with the mindset of a global digital bank, not a traditional institution.
 
 Knowledge, Skills &amp; Experience:
 
 - Bachelor&rsquo;s degree in Business, Finance, Economics, or related field (MBA preferred).
 
 - 15+ years of experience in Retail Banking with senior leadership exposure in sales and distribution at a leading bank in Pakistan.
 
 - Proven track record of delivering strong P&amp;L outcomes.
 
 - Deep understanding of Pakistani customer behavior, deposit dynamics, and market realities.
 
 - Proven success in digital acquisition, growth funnels, CAC/LTV, activation, and retention.
 
 - Experience working with product, engineering, and data teams in agile environments.
 
 - Strong understanding of digital banking platforms, APIs, microservices, and modern tech stacks.
 
 - Strong commercial acumen and portfolio monetization expertise.
</div>

Head of Retail (Mashreq Bank Pakistan Limited)

NielsenIQ

<div>Company Description 
#li-hybrid
As a Salesforce Platform Specialist, you will own the day‑to‑day health, evolution, and adoption of our global Salesforce estate, spanning core CRM, Agentforce / Service Cloud, and Salesforce AI capabilities.
You will work with the Product Leader, Managers, Owners and cross‑functional stakeholders to translate business goals into well‑governed, scalable platform solutions that drive seller and service‑agent productivity, customer satisfaction, and compliance. This role blends configuration, automation, platform governance, and enablement with a pragmatic understanding of commercial outcomes. 
Job Description 
Core Responsibilities
1) Core Platform Ownership &amp; Governance<ul><li>
Own platform standards (naming conventions, metadata strategy, field hygiene, deprecation, duplicate management) and drive continuous improvement across org(s).</li><li>
Manage environments and releases (sandboxes, UAT, change migration), coordinating with Product and Engineering for smooth deployments and minimal disruption.</li><li>
Administer users, Permission Sets/Groups, roles, and access policies; maintain org security posture and audit readiness.</li></ul>
2) Configuration, Automation &amp; Data Quality<ul><li>
Design and build scalable solutions using Flows (record‑triggered, screen, scheduled), Lightning App Builder, dynamic forms/actions, validation rules, formulas, and layouts.</li><li>
Create and evolve Reports &amp; Dashboards to provide actionable insights for Sales, Service, and Leadership.</li><li>
Establish data quality controls (picklists, validations, required fields, duplicate rules) and steward remediation plans.</li></ul>
3) Agentforce / Service Cloud (Service Excellence)<ul><li>
Configure and optimise Agentforce Console workspaces for efficiency (tabs, utility items, keyboard shortcuts, macros, Quick Text).</li><li>
Implement best‑practice Case Management: Omni‑Channel routing, assignment/escalation rules, SLAs/Entitlements, queues, email‑to‑case, and Knowledge integration.</li><li>
Enable Digital Engagement channels (chat/messaging)</li><li>
Partner with Service leadership to track and improve KPIs (first contact resolution, handle time, backlog, CSAT) via dashboards.</li></ul>
4) Salesforce AI (Einstein &amp; Agentforce AI)<ul><li>
Configure and govern AI‑assisted service productivity features (e.g., case summaries, recommended replies, auto‑classification/triage) with appropriate guardrails.</li><li>
Collaborate with Product/Data to identify AI use cases, define acceptance criteria, monitor quality, and drive ethical, secure AI adoption.</li><li>
Measure AI impact (time saved, accuracy, adoption), iterate configurations, and champion best practices with end‑users.</li></ul>
5) Integrations &amp; Data Exchange<ul><li>
Work with integration teams to design robust data flows via Salesforce APIs Platform Events, External Services, and connected apps.</li><li>
Support troubleshooting across integrated systems (e.g., marketing automation, data platforms, ticketing) and ensure data integrity across domains.</li><li>
Contribute to integration documentation, error handling standards, and monitoring routines.</li></ul>
7) Security, Compliance &amp; Risk<ul><li>
Leverage platform audit capabilities (Login History, Setup Audit Trail) and contribute to incident response/root‑cause analysis.</li><li>
(Nice to have) Familiarity with Salesforce Shield (Event Monitoring, Field Audit Trail, Platform Encryption).</li><li>
Deliver demos, quick guides, and in‑app prompts; champion accessibility and UX simplicity across Lightning pages and screen flows.</li><li>
Run office hours, gather feedback, and translate pain points into a prioritised backlog with the Product Owner.</li></ul>
8) Adoption &amp; Enablement<ul><li>
Deliver demos, quick guides, and in‑app prompts; champion accessibility and UX simplicity across Lightning pages and screen flows.</li><li>
Run office hours, gather feedback, and translate pain points into a prioritised backlog with the Product Owner.</li></ul> 
Qualifications<ul><li> 
Proven experience in a platform‑level Salesforce role (e.g., Platform Specialist, Systems Analyst), supporting global commercial or service teams.</li><li>
Strong hands‑on expertise with Flows, Lightning configuration, and data modelling.</li><li>
Practical knowledge of Service Cloud / Agentforce configuration (Cases, Console, Omni‑Channel, Knowledge, SLAs).</li><li>
Demonstrated ability to translate complex business requirements into scalable configuration and clear user stories.</li><li>
Excellent stakeholder communication, prioritisation, and time management in a fast‑moving environment.</li></ul> 
Additional Information 
This role is Hybrid 1 per week<div></div>
Our Benefits<ul><li>
Flexible working environment</li><li>
Volunteer time off</li><li>
LinkedIn Learning</li><li>
Employee-Assistance-Program (EAP)</li></ul>
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including r&eacute;sum&eacute; screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ&rsquo;s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ&rsquo;s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies. 


About NIQ
NIQ is the world&rsquo;s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights&mdash;delivered with advanced analytics through state-of-the-art platforms&mdash;NIQ delivers the Full View&trade;. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world&rsquo;s population.
For more information, visit NIQ.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion</div>

Salesforce Platform Specialist

Ideas Private Limited

<div>
 TitleAssistant Manager (E-Commerce Operations)Apply beforeMar 18, 2026CityKarachiResponsibilities
 
 
 <ul>
 <li>
 Manage e-commerce inventory levels to ensure optimal stock availability and minimize stockouts.
 </li>
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 Analyze sales performance and market trends to support strategic business decisions.
 </li>
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 Develop and maintain interactive sales dashboards using Excel and Power BI.
 </li>
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 Coordinate with product and supply chain teams to align inventory planning with demand forecasts.
 </li>
 <li>
 Monitor courier and rider performance, generating performance reports to improve delivery efficiency.
 
 
 </li>
 </ul>
 Requirements
 
 
 <ul>
 <li>
 2&ndash;4 years of experience in data analysis, preferably in e-commerce or retail operations.
 </li>
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 Proven experience in inventory management and sales performance analysis.
 </li>
 <li>
 Hands-on experience creating dashboards and reports using Excel and Power BI.
 </li>
 <li>
 Experience working with cross-functional teams such as supply chain, operations, and product teams.
 
 
 </li>
 </ul>
 
 Education:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Data Science, Statistics, Mathematics, Business Analytics, Economics, Computer Science, or a related field.
 </li>
 <li>
 Relevant certifications in Data Analytics, Power BI, or Business Intelligence are a plus.
 
 
 </li>
 </ul>
 
 Required Skills:
 
 
 
 <ul>
 <li>
 Strong analytical and problem-solving abilities.
 </li>
 <li>
 Advanced proficiency in Microsoft Excel (pivot tables, formulas, data modeling).
 </li>
 <li>
 Solid knowledge of Power BI and data visualization best practices.
 
 
 </li>
 </ul>
 Benefits
 
 
 <ul>
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 Excellent Salary
 </li>
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 Medical Insurance
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 Annual Leaves
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 Provident Fund
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 EOBI
 </li>
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 Annual Bonus
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 Sick Leaves
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 Casual Leaves
 </li>
 </ul>
</div>

Assistant Manager (E-Commerce Operations)

Bake House

Role Overview:We are looking for an experienced and result-oriented sales professional to lead our national sales function. This role requires someone who can take ownership of business growth across regions, build strong distributor partnerships, and develop high-performing regional teams. The position will play a key role in expanding the company&rsquo;s footprint across Pakistan and strengthening its presence in both traditional and emerging channels.The ideal candidate should be comfortable working in a fast-paced and growth-focused environment, with a strong understanding of the food, dairy, bakery, or FMCG sector.Reporting:The role will report directly to the CEO / Managing Director and will work closely with cross-functional teams including supply chain, finance, marketing, and operations.Direct reports will include Regional Sales Managers responsible for key territories.Key Responsibilities:Sales Planning and ExecutionDevelop and implement annual and quarterly sales plans in line with company growth targets. Translate these plans into clear and achievable targets for each region and ensure alignment across the sales organization.Drive execution on the ground and maintain strong focus on both volume and profitability.Regional Leadership and PerformanceLead and support Regional Sales Managers to deliver business results. Set clear expectations and create accountability for regional performance, distributor development, and market coverage.Conduct regular business reviews, provide coaching, and ensure timely corrective actions where required.Distribution and Market ExpansionStrengthen the existing distributor network and identify opportunities to expand into new markets, especially in tier 2 and tier 3 cities.Ensure distributors are commercially viable and aligned with company goals. Improve route-to-market efficiency and retail visibility.Customer and Channel DevelopmentDrive growth across all key channels including traditional trade, modern retail, food service, and institutional customers.Build long-term relationships with key customers and identify opportunities to grow share of business. Support development of new channels and strategic partnerships.Team Development and CultureBuild a strong, performance-driven culture within the sales organization. Support hiring, training, and development of talent.Focus on improving productivity, engagement, and retention of high-performing sales teams.Profitability and Trade InvestmentsEnsure growth is delivered in a sustainable and profitable manner. Monitor pricing, discounts, and trade investments.Work closely with finance to improve margins, manage trade spend, and strengthen credit discipline.Market Intelligence and InsightsStay close to the market. Track competitor activities, pricing, and customer trends. Use insights to shape strategy and drive proactive decision-making.Sales Processes and SystemsSupport adoption of digital tools, reporting systems, and ERP-driven processes. Improve forecasting, reporting quality, and overall sales discipline.Promote data-based decision-making across the sales team.Cross-functional CoordinationWork closely with supply chain and production to ensure product availability and improve demand planning. Align with marketing on campaigns, product launches, and customer initiatives.What We Are Looking For10 to 15 years of experience in FMCG, food, dairy, confectionery, or bakery-related industriesStrong background in distribution and regional sales leadershipExperience in managing large sales teams and multiple regionsGood understanding of traditional trade and modern retailExposure to institutional or export markets will be an added advantageStrong commercial mindset with the ability to balance growth and profitabilityHands-on, practical, and execution-focused approachComfortable working with data, reporting, and digital systemsWhy This Role is ImportantThis position offers an opportunity to play a key role in shaping the future growth of a fast-growing and ambitious organization. The National Sales Manager will have the platform to build a strong sales structure, develop future leaders, and drive business expansion at a national level.Application Question(s):<ul><li>What was your last salary and expectations?</li></ul>Experience:<ul><li>FMCG Industry: 10 years (Preferred)</li></ul>Work Location: In person

National Sales Manager (FMCG – Food Ingredients & Consumer Products)

HR Ways

Client Company Introduction:Deliver tech-enabled solutions that create value for organizations worldwide by cultivating a dynamic culture that attracts and empowers top talent.Role OverviewWe are seeking a highly analytical Power BI Specialist with a deep functional understanding of Microsoft Dynamics 365 (D365). This role is essential for bridging the gap between our D365 ERP/CRM environment and business intelligence.The successful candidate will be responsible for the end-to-end lifecycle of reporting&mdash;from navigating complex D365 data schemas to delivering high-impact, real-time dashboards that drive strategic decision-making.Key Roles &amp; Responsibilities<ul><li>D365 Data Architecture: Design and implement robust data models by extracting and transforming data directly from Dynamics 365 (leveraging Dataverse, Synapse Link, or BYOD).</li><li>Advanced Dashboard Development: Create and maintain intuitive Power BI dashboards that provide a &quot;single source of truth&quot; for core business modules.</li><li>DAX &amp; Power Query Engineering: Write complex DAX measures and utilize Power Query (M) for sophisticated data transformation and KPI calculation.</li><li>System Integration &amp; Optimization: Ensure seamless synchronization between the ERP/CRM environment and the reporting layer, optimizing for performance and data refresh reliability.</li><li>Cross-Functional Collaboration: Partner with department heads to translate complex business processes into technical reporting requirements and actionable insights.</li><li>Data Governance: Manage workspace security, including the implementation of Row-Level Security (RLS), and ensure high standards of data integrity across all reports.</li></ul>Required Experience &amp; Skills<ul><li>Dynamics 365 Expertise: Comprehensive knowledge of the D365 table schema, entities, and relationships. You must understand how front-end business processes map to back-end data tables.</li><li>Power BI Mastery: Expert-level proficiency in Power BI Desktop and Power BI Service.</li><li>Technical Proficiency: Strong grasp of relational database concepts and experience in data modeling (Star Schema/Snowflake Schema).</li><li>Analytical Problem Solving: Proven ability to reconcile data between the source ERP and final reports to ensure 100% accuracy.</li><li>Professional Communication: Ability to present technical data findings to non-technical stakeholders clearly and concisely in a collaborative office environment.</li></ul>Good to Have (Preferred)<ul><li>Certifications: Relevant Microsoft certifications such as PL-300 (Power BI Data Analyst) or any Dynamics 365 Functional Consultant credentials.</li><li>Technical Stack: Experience with SQL Server, Power Automate, or Azure Data Factory.</li><li>Industry Experience: Prior experience working with D365 in a large-scale corporate or industrial environment.</li></ul>﻿Other Details: ﻿ ﻿Work Mode: Onsite ﻿Experince: 3 + years ﻿Location: DHA Phase 2, Karachi ﻿Timings: Monday - Friday (3pm - 12am)Job Type: Full-timePay: Rs300,000.00 - Rs350,000.00 per monthWork Location: In person

Power BI & Dynamics 365 Specialist

Softech Worldwide

<div>
 We are looking for a highly analytical and execution-oriented Senior SEO and AI-Search Specialist. This role is ideal for someone who thrives in a fast-paced, AI-driven environment and wants to directly influence revenue outcomes&mdash;not just activity metrics.
 
 
 VIDIZMO is a U.S.-based technology company headquartered in Tysons, Virginia, and a Microsoft Solutions Partner across Data &amp; AI, Infrastructure, and Digital &amp; App Innovation. Through our AI-powered Intelligence Hub, we help Fortune 500 enterprises, government agencies, and public sector organizations securely manage, analyze, and govern complex data with full control and compliance.
 
 
 Our Multimodal AI Data Intelligence Platform uses Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) to enable advanced capabilities such as automated tagging, redaction, summarization, OCR, translation, subtitle generation, object detection and tracking, intelligent search, sentiment and emotion analysis, topic extraction, document classification, and facial recognition.
 
 
 Role Overview
 
 
 We are looking for a results-driven SEO &amp; AEO Specialist who understands how search has evolved from traditional keyword rankings to answer-based, AI-powered discovery (Google SGE, ChatGPT, Perplexity, voice search, etc.). This role blends technical SEO, content strategy, and AI-assisted content creation to improve organic visibility, qualified traffic, and lead generation across search engines and AI answer platforms.
 
 
 AI Output Verification &amp; Accountability (Required Competency)
 
 
 The candidate must be capable of effectively using AI tools (e.g., Claude, ChatGPT, Copilot, or similar) to support work outputs such as content, analysis, documentation, or code. However, the candidate must also demonstrate strong judgment and ownership of the final deliverables. AI-generated output must never be treated as final without review. The candidate is expected to validate accuracy, completeness, logic, compliance, and alignment with business requirements, and refine AI-assisted work to meet the expected quality standards. The individual will be held accountable for the final output, regardless of whether AI tools were used during execution.
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Responsibility for reviewing and validating AI-generated outputs
 </li>
 <li>
 Ownership of final deliverables, regardless of AI assistance
 </li>
 <li>
 Ability to critically evaluate AI results and ensure they meet defined requirements
 </li>
 <li>
 Accountability for accuracy, quality, and compliance
 </li>
 </ul>
 <ul>
 <li>
 SEO (Search Engine Optimization)
 </li>
 <li>
 Own and lead the overall SEO strategy aligned with revenue goals
 </li>
 <li>
 Conduct keyword research (short-tail, long-tail, and intent-based keywords).
 </li>
 <li>
 Optimize on-page SEO: Titles, meta descriptions, headers (H1&ndash;H6, Internal linking, Image alt text, URL structures
 </li>
 <li>
 Improve technical SEO: Site speed, Core Web Vitals, Indexing, crawlability, XML sitemaps, Schema markup (structured data), Perform SEO audits and implement fixes.
 </li>
 <li>
 Track and improve rankings, CTR, organic traffic, and conversions using tools like Google Search Console, GA4, Ahrefs, SEMrush, etc.
 </li>
 <li>
 AEO (Answer Engine Optimization)
 </li>
 <li>
 Optimize content to rank in featured snippets, People Also Ask, and AI-generated answers.
 </li>
 <li>
 Structure content for direct answers, including clear question-and-answer formatting, Bullet points, tables, summaries
 </li>
 <li>
 Optimize content for voice search and conversational queries.
 </li>
 <li>
 Create content that AI tools (ChatGPT, Gemini, Copilot, Perplexity) can easily extract and cite.
 </li>
 <li>
 Implement FAQ schema, How-To schema, and entity-based optimization.
 </li>
 <li>
 AI-Assisted Content Strategy &amp; Production
 </li>
 <li>
 Use AI tools (ChatGPT, Claude, Gemini, Jasper, etc.) to: Generate first drafts of blogs, landing pages, FAQs, and knowledge-based articles
 </li>
 <li>
 Expand or repurpose existing content
 </li>
 <li>
 Create SEO-optimized outlines and topic clusters
 </li>
 <li>
 Prompt engineering to guide AI outputs toward: Search intent, Brand voice, Compliance and factual accuracy
 </li>
 <li>
 Edit, fact-check, and humanize AI-generated content to ensure: High quality, Originality, EEAT (Experience, Expertise, Authority, Trust) compliance
 </li>
 <li>
 Use AI for: Meta titles and descriptions, Content gap analysis, Content refresh and optimization
 </li>
 <li>
 Content Strategy &amp; Execution
 </li>
 <li>
 Build topic clusters and pillar pages aligned with business goals.
 </li>
 <li>
 Align content with buyer journeys (awareness, consideration, decision).
 </li>
 <li>
 Collaborate with marketing, product, and sales teams to create high-impact content.
 </li>
 <li>
 Optimize content for conversion (CTAs, internal links, lead magnets).
 </li>
 <li>
 Product &amp; Market Understanding (Critical Requirement)
 </li>
 <li>
 Develop strong understanding of: Our AI platform, Target industries (enterprise, government, public sector), Competitive landscape.
 </li>
 <li>
 Clearly articulate product differentiation and USP in all content
 </li>
 <li>
 Translate complex technical capabilities into search-friendly, high-conversion messaging
 </li>
 <li>
 Collaborate closely with:
 </li>
 <li>
 </li>
 <ul>
 <li>
 Product teams
 </li>
 <li>
 Sales
 </li>
 <li>
 Leadership
 </li>
 <li>
 Marketing
 
 </li>
 </ul>
 </ul>
 
 Required Skills &amp; Qualifications
 
 
 
 Must-Have
 
 
 <ul>
 <li>
 5+ years of hands-on SEO experience (senior-level preferred)
 </li>
 <li>
 Proven experience driving measurable organic traffic growth
 </li>
 <li>
 Strong understanding of SEO fundamentals and search intent
 </li>
 <li>
 Hands-on experience with AI content tools
 </li>
 <li>
 Knowledge of AEO, featured snippets, and conversational search
 </li>
 <li>
 Excellent written English and editing skills
 </li>
 <li>
 Experience with analytics and SEO tools
 </li>
 <li>
 Ownership mindset &mdash; ability to work with minimal supervision
 
 
 </li>
 </ul>
 Nice-to-Have
 
 
 <ul>
 <li>
 Experience with B2B SaaS, government, or enterprise markets
 </li>
 <li>
 Knowledge of schema markup and structured data
 </li>
 <li>
 Understanding of Google SGE and AI search trends
 </li>
 <li>
 Basic HTML/CMS knowledge (WordPress preferred)
 
 
 </li>
 </ul>
 Tools You&rsquo;ll Work With
 
 
 <ul>
 <li>
 SEO: Google Search Console, GA4, Ahrefs, SEMrush
 </li>
 <li>
 AI: ChatGPT, Claude, Gemini, Jasper
 </li>
 <li>
 Content: WordPress, Google Docs, Notion
 </li>
 <li>
 Tracking: HubSpot, Looker Studio (optional)
 
 
 </li>
 </ul>
 KPIs &amp; Success Metrics
 
 
 <ul>
 <li>
 Organic traffic growth
 </li>
 <li>
 Keyword and answer-box rankings
 </li>
 <li>
 Featured snippet wins
 </li>
 <li>
 AI-search visibility (citations &amp; mentions)
 </li>
 <li>
 Content engagement and conversions
 </li>
 <li>
 Lead quality from organic channels
 
 
 </li>
 </ul>
 
 Essential Skills
 
 
 
 The ideal candidate demonstrates strong business acumen, can translate objectives into impactful solutions, and is proficient in leveraging AI tools&mdash;including mandatory use of platforms like ChatGPT&mdash;to enhance efficiency. An ownership mindset and the ability to drive outcomes with minimal task-level direction are essential.
 
 
 Why Join US?
 
 
 <ul>
 <li>
 Own the narrative and growth of mission-critical products
 </li>
 <li>
 Work closely with executive leadership on strategy and execution
 </li>
 <li>
 Influence product direction through market insight
 </li>
 <li>
 Operate in high-impact markets with real-world outcomes
 </li>
 <li>
 Opportunity to build and scale product marketing as a growth engine
 
 
 </li>
 </ul>
 Shift Timings: PKT 6pm-3am (Night)
 
 
 Benefits: Health Insurance (OPD/IPD), Separate Maternity Cover, Leave encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Increment. Provident Fund, Career Growth, Bonus (benefits vary based on location)
</div>

SEO / AEO Specialist (AI-Driven Content & Search Optimization)

Explore 1447+ Business intelligence specialist retail preferred in Karachi this March. Find roles across top companies and apply now to boost your career.