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campaign marketing manager

Breadfast

<div>
 
 Roles &amp; Responsibilities:
 
 
 
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 Ensure strict adherence to Breadfast&rsquo;s brand guidelines in all marketing efforts, ensuring a consistent and
 
 
 
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 cohesive brand image.
 
 
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 Manage marketing campaigns across various channels both online and offline, including digital marketing,
 
 
 
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 social media, influencer partnerships &amp; PR efforts.
 
 
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 Identify growth opportunities by analyzing market trends, customer behaviors, and competitive landscapes.
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 Develop, allocate, and oversee the marketing budget to maximize campaign ROI.
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 Monitor budget utilization, ensuring cost-effective execution without compromising quality.
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 Prepare periodic reports on marketing spend and performance to recommend necessary adjustments.
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 Supervise the development and execution of omnichannel campaigns that reflect Breadfast&rsquo;s brand voice and
 
 
 
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 vision.
 
 
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 Review and approve marketing materials, ensuring alignment with brand standards and guidelines.
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 Work closely with the creative team to maintain brand consistency across all touchpoints.
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 Lead and mentor the marketing team, fostering a culture of innovation, collaboration, and high performance.
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 Set clear goals for team members and provide guidance to achieve business objectives.
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 Collaborate with the commercial team to align marketing strategies with business growth goals.
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 Track and evaluate the effectiveness of marketing campaigns, providing actionable insights for continuous
 
 
 
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 improvement.
 
 
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 Ensure timely reporting on key performance indicators (KPIs) to senior leadership.
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 Stay updated on industry best practices and apply them to enhance Breadfast marketing strategies.
 
 
 
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 REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS:
 
 
 
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 Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.
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 At least 7+ years of experience in strategic marketing roles, with 3+ years managing teams.
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 Proven success in managing marketing budgets and delivering high-impact campaigns.
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 Strong strategic thinking and problem-solving abilities.
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 Expertise in brand management, campaign execution, and digital marketing tools.
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 Excellent leadership and team management skills.
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 Exceptional communication and collaboration skills.
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 Results-driven with a focus on data-informed decision-making.
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 Experience in retail, FMCG, or e-commerce industries is highly desirable.
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</div>

Marketing Manager - Breadfast Coffee

SSC HR Solutions

<div>
 
 Job Purpose:
 
 
 
 Proposing Marketing plans and managing marketing campaigns that promote the company's brands, products, and services. His/Her tasks include planning and managing digital marketing campaigns, analyzing metrics, identifying marketing trends and mentoring the Digital Marketing Executives.
 
 
 To help grow a brand's influence and have a conversion strategy in place while also increasing brand loyalty and awareness. He/She plays a major role in driving website traffic and acquiring leads or customers.
 
 
 Duties will include proposing planning, implementing, and monitoring digital marketing campaigns across various digital networks. The ideal candidate is someone with experience in marketing, art direction, and social media management. He/she needs to be an outstanding communicator, work as a focal point (Account Manager) &amp; can demonstrate excellent interpersonal, project management, and analytical skills.
 
 
 
 Key Responsibilities:
 
 
 
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 Propose and supervise all aspects of the digital marketing department including marketing database, email, and paid advertising campaigns, including influencer marketing.
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 Propose annual, quarter marketing plans &amp; calendars, including but not limited to situation analysis, competition analysis, target audience, post campaign analysis.
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 Monitor campaign budgets.
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 Be the focal point as an account manager with the client
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 Manage digital advertising campaigns
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 Propose website: site maps, content strategy &amp; traffic generation plans
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 Manage SEO campaigns
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 Run A/B testing
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 Provide regular accurate reports
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 Appraise important metrics that affect website traffic, service quotas, and target audience
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 Collaborate with teams to brainstorm new and innovative growth strategies
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 Keep up to date with emerging digital platforms, industry trends, and MarTech
 
 
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 Requirements
 
 
 
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 Bachelor's degree in marketing, advertising, media studies, communications, or a related field
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 4-7 years' experience in online paid media, leading &amp; managing SEO, digital metrics, and web traffic and analytics
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 3+ years of experience and knowledge of online marketing strategies
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 Experience in Social media moderation is a plus
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 Minimum 3 years of Meta Ads manager, Google Analytics, LinkedIn Campaign Manager experience, X Ads, Influencer marketing, other advertising
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</div>

Digital Marketing Manager

<div>
 
 Job Description:
 
 
 
 Proposing Marketing plans and managing marketing campaigns that promote the company's brands, products, and services. His/her tasks include planning and managing digital marketing campaigns, analyzing metrics, identifying marketing trends and mentoring the Digital Marketing Executive.
 
 
 To help grow a brand's influence and have a conversion strategy in place while also increasing brand loyalty and awareness. He or she plays a major role in driving website traffic and acquiring leads or customers.
 
 
 Duties will include proposing planning, implementing, and monitoring digital marketing campaigns across various digital networks. The ideal candidate is someone with experience in marketing, art direction, and social media management. He/she needs to be an outstanding communicator, work as a focal point (Account manager) &amp; can demonstrate excellent interpersonal, project management, and analytical skills.
 
 
 
 Responsibilities:
 
 
 
 <ul>
 <li>
 Propose and supervise all aspects of the digital marketing department including marketing database, email, and paid advertising campaigns, including influencer marketing
 </li>
 <li>
 Propose annual, quarter marketing plans &amp; calendars, including but not limited to situation analysis, competition analysis, target audience, post campaign analysis
 </li>
 <li>
 Monitor campaign budgets
 </li>
 <li>
 Be the focal point as an account manager with the client
 </li>
 <li>
 Manage digital advertising campaigns
 </li>
 <li>
 Propose website: site maps, content strategy &amp; traffic generation plans
 </li>
 <li>
 Manage SEO campaigns
 </li>
 <li>
 Run A/B testing
 </li>
 <li>
 Provide regular accurate reports
 </li>
 <li>
 Appraise important metrics that affect website traffic, service quotas, and target audience
 </li>
 <li>
 Collaborate with teams to brainstorm new and innovative growth strategies
 </li>
 <li>
 Keep up to date with emerging digital platforms, industry trends, and MarTech
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 
 Requirements and Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor's degree in marketing, advertising, media studies, communications, or a related field
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 4-7 years' experience in online paid media, leading &amp; managing SEO, digital metrics, and web traffic and analytics
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 3+ years of experience and knowledge of online marketing strategies
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 Experience in Social media moderation is a plus
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 Minimum 3 years of Meta Ads manager, Google Analytics, LinkedIn Campaign Manager experience, X Ads, Influencer marketing, other advertising SM platforms tools
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 Knowledge of split testing practices
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</div>

Digital Marketing Specialist

Ariston Group

<div>
 Job description:
 
 
 
 
 Marketing Manager &ndash; Egypt
 
 
 
 
 Location: Cairo, Egypt
 
 
 
 Department: Marketing
 
 
 
 Reports to: Country Manager (Egypt)
 
 
 Functional Reporting: Regional Marketing and Service Director (AMEA)
 
 
 &nbsp;
 
 
 
 Job Purpose:
 
 
 
 The Marketing Manager will be responsible for leading Ariston&rsquo;s marketing strategy and execution in Egypt, driving brand growth, product visibility, and market share expansion. The role includes full ownership of the annual marketing plan, managing ATL/BTL/digital activities, overseeing product launch campaigns, and ensuring strong brand presence in retail and project segments.
 
 
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 The Marketing Manager will lead a local Marketing Specialist and work in close coordination with the sales, after-sales, and regional marketing teams, as well as with external agencies and partners.
 
 
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 Key Responsibilities:
 
 
 
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 Marketing Strategy &amp; Planning
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 Define the local annual marketing plan aligned with business priorities and regional/global brand strategy.
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 Own the local marketing budget and ensure efficient allocation across ATL, BTL, and digital activities.
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 Monitor market trends, competitive activity, and consumer insights to guide marketing actions.
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 Campaign Management &amp; Execution
 
 
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 Lead the development and implementation of integrated marketing campaigns for product launches and brand support.
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 Coordinate media buying, creative execution, and timeline management with relevant agencies.
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 Ensure alignment with global brand guidelines and messaging across all touchpoints.
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 Retail &amp; Trade Marketing
 
 
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 Enhance brand presence in-store through POSM, displays, co-branding, and field force collaboration.
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 Support sell-out through retail activations, promotions, and shop staff engagement.
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 Align closely with sales teams to deliver trade tools and improve visibility in Modern and Traditional Trade.
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 Digital &amp; Influencer Marketing
 
 
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 Oversee the local digital strategy, including social media calendars, paid media, and influencer collaboration.
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 Manage local content development and ensure alignment with the Ariston global digital tone and standards.
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 Track campaign performance across digital KPIs and recommend optimization actions.
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 Team Management &amp; Collaboration
 
 
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 Manage and develop the local Marketing Specialist to ensure strong campaign execution and growth.
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 Collaborate with internal teams (Sales, After-Sales, Finance, Quality) and external agencies to execute projects.
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 Coordinate with the regional marketing team to ensure best practice sharing and strategic alignment.
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 Performance Monitoring &amp; Reporting
 
 
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 Track and report on key marketing KPIs.
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 Prepare regular performance reviews and business updates for local and regional leadership.
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 Support the definition of future marketing priorities through data and insights.
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 Requirements:
 
 
 
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 Education &amp; Experience:
 
 
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 University degree in Marketing, Business Administration, or related field.
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 Minimum 7 years of experience in marketing roles, preferably in consumer goods, durable goods, or home appliances sectors.
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 Proven experience in managing 360&deg; marketing plans including ATL, BTL, and digital.
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 Track record of working with external agencies and internal cross-functional teams.
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 Skills:
 
 
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 Strong leadership and project management skills.
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 Excellent communication and collaboration abilities.
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 Analytical thinking and results-oriented mindset.
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 Fluent in English and Arabic (spoken and written).
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 Other:
 
 
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 Willingness to travel occasionally within Egypt.
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 Strong sense of ownership and ability to work both strategically and hands-on.
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</div>

MARKETING MANAGER

Upshifters

<div>
 
 
 Company Description
 
 
 
 Upshifters is a team of diligent and creative digital marketing experts dedicated to propelling your brand into a higher gear. Our experts are devoted to enhancing brand visibility and driving business growth through innovative digital marketing strategies. We focus on delivering exceptional results and ensuring that your brand achieves greater recognition in the digital space. Join our team to be part of a cutting-edge marketing company that values creativity and excellence.
 
 
 
 
 
 
 Role Description
 
 
 
 This is a full-time hybrid role for a Senior Media Buyer located in Qesm El Maadi, with some work-from-home flexibility. The Senior Media Buyer will be responsible for developing and executing media buying strategies, negotiating with media vendors to secure optimal rates and placements, and managing media budgets and schedules. Day-to-day tasks will include media planning, analyzing campaign performance, and collaborating with the marketing team to ensure alignment with overall campaign goals.
 
 
 
 
 
 
 Qualifications
 
 
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 Media Buying and Media Planning skills
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 Strong Analytical and Media Strategy skills
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 Excellent Communication skills
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 Experience in ecommerce field
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 Experience in Meta Ads, Google Ads, and Google Tag Manager
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 Proven experience in developing and executing successful media campaigns
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 Ability to work both independently and collaboratively in a team
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 Experience in digital marketing or advertising
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</div>

Senior Media Buyer

Red Bull

<div>
 
 About The Role
 
 
 
 Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull&rsquo;s target group and are responsible for driving the brand image and product understanding on their university campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales and manage the Red Bull brand on a student level (at their campus). This includes direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere.
 
 
 
 All the responsibilities we'll trust you with:
 
 
 
 
 Be a Brand and Product Ambassador
 
 
 
 Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers. Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers. Build and execute an insight driven plan that's innovative and tailored to your campus. The plan should engage &amp; excite students whilst bringing the brand to life. Create a strong network, establishing and maintaining relationships with key local individuals. Drive the brand engagement on social media using authentic content.
 
 
 
 Be a Sales Expert
 
 
 
 Build relationships with local sales account managers and ensure Red Bull is available and visible in outlet. Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond. Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts. Ensure perfect execution of defined store standards.
 
 
 
 Executional Excellence
 
 
 
 Deliver executional excellence and show love for the details in all areas of your role. Maintain and upkeep all Student Marketeer tools to ensure a premium brand image. Plan &amp; report your activities via the dedicated online platform in a timely manner and with accuracy. Share ideas and collaborate with the team through regular face-to-face and online interaction.
 
 
 
 Your areas of knowledge and expertise that matter most for this role:
 
 
 
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 A second or third-year Modern Academy student.
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 Excellent communication skills.
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 Charismatic, energetic, positive and outgoing personality.
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 Highly approachable and social with the ability to relate to different people in many occasions.
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 Immersed in student life with thorough understanding of the university, city &amp; region, incl. behind-the-scenes activities &amp; hot-spots.
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 Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative.
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 Ability to manage part-time work &amp; studies and ideally available to work some evenings and weekends.
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 An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales.
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 Connected with a variety of influential groups and individuals on campus.
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 Passionate about the Red Bull brand and product.
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 Must have a valid driving license.
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</div>

Student Marketeer - Modern Academy

<div>
 
 About The Role
 
 
 
 The Egyptian Brand Team act as brand guardians for Red Bull Egypt. The primary department responsibilities include, consumer insights, product marketing; instore and packaging activations- including new product/variant launches, advertising; creative development, media planning and buying for brand/product activities, content, and events.
 
 
 The primary role of the Brand Specialist is to delve into consumer behavior, compiling insights and conducting market research to identify factors that enhance top-of-mind (TOM) awareness, strengthen brand prominence, and increase per capita consumption. In collaboration with the Brand Manager, the Brand Specialist plays a key role in developing the yearly business strategy. This includes developing and implementing initiatives related to brand marketing, product launches, and packaging design to ensure the brand's image and messaging are accurately represented and resonate with the target audience.
 
 
 
 All the responsibilities we'll trust you with:
 
 
 
 
 CREATIVE STRATEGY:
 
 
 
 Tasked with the development of an integrated creative vision across all campaigns &ndash; ensuring that each initiative is crafted to enhance recognition, influence, and interaction to meet broad marketing goals. Work in concert with internal teams spanning owned/earned/shared media, events, content creation, and commercial collaborations, guaranteeing cohesion throughout all brand interactions. Execute compelling campaigns that resonate with the audience and support sales objectives and strategic account plans. Evaluate creative impact using insights from research to amplify the efficacy of creative content and its role in driving sales.
 
 
 
 EVENT CREATIVES MARKETING PLANNING AND EXECUTION:
 
 
 
 Ensure event creatives-based marketing plans deliver impactful, efficient, and best-practice 360 campaigns. Support Internal Stakeholders in the optimal execution of marketing initiatives for specific event creatives campaigns. Guarantee that the marketing tactics for event creatives are coherent, evidence-based, and refined throughout each campaign, collecting insights after each campaign. Consistently analyze what other brands are doing in the market, in terms of 360 campaigns and our stance in comparison to the market. Develop and implement strategic event creatives plans tailoring approaches to maximize audience engagement and ROI. Identify key event creatives for Egypt, trends relevant to the brand and target demographics. Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels during event creatives campaigns. Manage the creative development of all event creatives assets, including creatives and headlines, digital and print, social media, ensuring alignment with the event creatives and brand identity with internal and external stakeholders. Manage the creative process between local creative agency, and HQ with all necessary alignments. Coordinate with the Trade Marketing team synergies for brand marketing initiatives on event creatives, enhancing customer and consumer experience as well as sales performance. Create analyzing tools to track campaign performance, analyze effectiveness, and make data-driven adjustments. Establish partnerships with relevant entities to amplify event creatives marketing reach and influence, while being locally relevant to Egyptian consumers. Provide post-campaign reports with detailed analysis and recommendations for future event creatives strategies.
 
 
 
 CREATIVE AND MEDIA SYNERGIES:
 
 
 
 Work with Brand Managers, the Media Agency, and Creative Agencies to deliver impactful, fit-for-purpose creative formats across our Red Bull advertising campaigns
 
 
 
 CREATIVE AGENCY MANAGEMENT:
 
 
 
 Manage the creative agency to inspire excellence and deliver best-practice integrated campaigns, with maximum effectiveness and efficiency, while constantly optimizing ways of working and exploring new, innovative ways to connect with consumers. Keep close cost-controlling systems in place, ensuring budget control and efficiency. Cultivate a collaborative culture and strong agency-client relationship, ensuring best practice planning and execution and account servicing Perform annual creative agency evaluation and develop/implement performance plans as needed.
 
 
 
 BUSINESS PLANNING:
 
 
 
 Contribute to the annual business planning process including analysis of creative effectiveness to deliver plans and initiatives that will grow brand health and sales Responsible for KPI setting, benchmarking, and controlling across all product marketing &amp; initiatives topics to increase the impact of our plans on an ongoing basis Manage and maintain the annual budget
 
 
 
 CONSUMER INSIGHTS AND MARKET RESEARCH:
 
 
 
 Turn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans. When focusing on the younger segment of the target group, monitor the consumer&rsquo;s perception about brand and products in social media. Conduct competitive reviews to analyze our stance vs. other players in the market.
 
 
 
 CONSUMER ACTIVATIONS:
 
 
 
 Develop and implement strategies to drive consumer activation and engagement. Plan and execute a 360 consumer activation initiative to ensure comprehensive engagement across all touchpoints. Coordinate with marketing and sales teams to ensure alignment on consumer strategies. Manage different stakeholders from across the sales, marketing, operations, and finance teams to lead them to fully execute a 360 campaign. Manage consumer activation budget, ensuring expenditures align with company objectives and ROI expectations. Develop and execute promotional campaigns aimed at increasing consumer activation. Regularly report on campaign results and key performance indicators.
 
 
 
 EVENTS &amp; FLANKERS
 
 
 
 Create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions. Develop campaign identity for Sports, Culture, Field and Media Network projects ensuring the brand messaging is consistent and effective. Manage the creative agency in delivering top notch creatives for Key Visuals, Logos, and consumer messaging tools. That are relevant to campaign and will resonate with the target audience. Manage the creative agency to deliver on full on campaign identity. Work closely with an agency to develop a short teaser video for various events. This involves the storyboarding, video editing, and incorporating brand elements to create a compelling visual story that generates excitement and interest for the event. Collaborate with various departments such as marketing to ensure all designs align with the overall campaign strategy. Develop and maintain brand guidelines to ensure all internal and external communications are consistent and reflect the brand identity. Manage multiple projects simultaneously, meeting deadlines, and delivering high-quality work under pressure. Bring a high level of creativity and innovation to the role, constantly looking for fresh, exciting ways to present the brand to the world.
 
 
 
 PORTFOLIO MANAGEMENT &amp; NEW PRODUCT LAUNCHES:
 
 
 
 Develop and implement strategies to grow the current portfolio and address market opportunities. Conduct extensive analysis of our portfolio and make data-driven decisions to ensure the strongest portfolio is in place. Lead the full process of the product from request to arrival, including sales monitoring, creating labels, and overall management of all stages. Collaborate with sales and trade marketing teams to ensure successful product launches. Manage the end-to-end process of new product launches, including budget management and performance monitoring. Plan and implement 360 product launches leading other teams within sales, marketing, operations
 
 
 
 BRAND MANAGEMENT
 
 
 
 Participate in and contribute to the 'brand' aspect of marketing projects, including both on/off-premises and trade marketing. Develop new cross-functional instruments such as sales/marketing programs or trade marketing initiatives. Collaborate closely with the Brand Manager, regional marketing specialists and international HQ experts to exchange knowledge, align plans, and update each other with the latest insights. Initiate and engage in creative sessions to form strategies and evaluate the best practice case studies. Always maintain a 'consumer' and 'brand' perspective in every project, ensuring effective communication with the consumer, with a strong emphasis on digital and social media. Also, ensure all communication aligns with the brand's equity. Maintain or enhance the brand aspect of the trial and awareness study, including past 4 week/12-month consumption, top of mind awareness and brand prominence.
 
 
 
 PARTNERSHIP BUILDING
 
 
 
 Enhances service provision of the agency and fosters relationships between the client and agency. Establishes a robust, transparent, and trustworthy collaboration and cooperation with management and peers.
 
 
 
 Your areas of knowledge and expertise that matter most for this role:
 
 
 
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 5-7 years of experience in brand management, including crafting and executing comprehensive marketing strategies.
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 In-depth understanding of brand positioning, brand equity development, and consumer marketing.
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 Strong Leadership skills to fully lead on 360 campaigns with all stakeholders.
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 Attention to detail to brand guidelines and corporate identity acting as the Brand Guardian.
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 Proven success in managing multi-channel brand campaigns.
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 Strong analytical skills and experience with performance measurement tools.
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 Excellent project management and interpersonal skills.
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 Proficiency in English, both written and spoken, with outstanding communication abilities.
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</div>

Brand Manager

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