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digital marketing specialist Jobs in Dubai

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campaign marketing specialist

PS I Real Estate LLC

The Campaigns specialist &ndash; Media Buyer will devise and execute the overall digital strategy on all the social media platforms to allow the business to generate leads. Participating in media planning to identify target audiences and craft effective campaigns.Responsibilities:A clear understanding and hands on experience of digital marketing channels, techniques &amp; tools including PPC, SEO, social media, Email Marketing, Affiliates &amp; Google Analytics. Streamline company materials and campaigns to ensure a consistent and concise message. Create, deliver and edit marketing materials and advertising campaigns that are effective and timely. Monitoring the progress of the campaign&rsquo;s budget to ensure it is being used effectively. Support the company and agent by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth. Creating a digital marketing strategy that takes into account all aspects of online marketing, including SEO, SEM, social media (Snapchat, TikTok, Instagram and Facebook). Monitoring the performance of digital marketing campaigns to identify opportunities for improvement. Conducting research on new marketing techniques and technologies for possible implementation by the company. Reviewing online analytics reports to identify opportunities to improve campaign performance.Qualifications Educational Requirements / Qualifications: Degree in Digital Marketing or equivalent work experience requiredExperience: 2+ years of experience in Digital Marketing or social media Buying.Skills and Competencies: Excellent communication skills and have a positive, upbeat attitudeMaintains an open mind to new ideas and suggestionsDevelops innovative forward design conceptsJob Type: Full-timeAbility to commute/relocate:<ul><li>Dubai: Reliably commute or planning to relocate before starting work (Required)</li></ul>

Marketing Campaign Specialist / Arabic Speaker

Deep Sea Adventure

Rayna Tours is looking for a hands-on Marketing Specialist who lives and breathes performance. You&rsquo;ll plan, launch, and optimize paid campaigns across Google/Meta/TikTok, build high-converting landing pages, and run lifecycle programs (Email &amp; WhatsApp) that move leads from click &rarr; booking. You&rsquo;ll partner closely with Sales to improve lead quality, routing, and conversion.Key Responsibilities 1) Paid &amp; Performance Marketing<ul><li>Own full-funnel campaigns across Google Ads (Search, PMax, Display, YouTube), Meta, TikTok, and relevant travel affiliates/OTAs.</li><li>Build account structures, keyword strategies, negatives, audiences, and bid/budget plans by market (UAE + international).</li><li>Set up UTM governance, conversion tracking via GA4 + GTM, and offline conversions/CRM feedback loops.</li><li>Run continuous A/B tests (ad copy, creatives, landing pages, audiences, bidding) and drive CRO on-site.</li><li>Create and manage landing pages (Webflow/WordPress/Elementor or similar); ensure speed, mobile UX, and SEO hygiene.</li><li>Report weekly on ROAS, CAC/CPL/CPA, CVR, CTR, Impression Share, and channel-wise contribution to bookings.</li></ul>2) Email &amp; WhatsApp Marketing + Sales Coordination<ul><li>Plan, build, and send Email &amp; WhatsApp journeys (welcome, browse abandon, cart/lead nurture, re-engagement, post-booking upsell).</li><li>Segment audiences by intent, nationality, destination interest, and lifecycle stage; personalize offers.</li><li>Improve deliverability and opt-ins; manage templates, sender IDs, and compliance (opt-in/opt-out, data privacy).</li><li>Work with Sales/Contact Center to refine lead routing, SLA, scoring, and feedback on lead quality by campaign.</li><li>Create campaign assets (briefs, short-form copy, basic visuals) with designers/creators; maintain brand consistency.</li></ul>Skills &amp; Qualifications:-<ul><li>Proven track record running performance campaigns at scale (preferably travel/e-commerce/hospitality).</li><li>Strong hands-on with Google Ads, Meta Ads, TikTok Ads, GA4, GTM, Looker Studio (dashboards), and basic Excel/Sheets.</li><li>Experience with email/CRM and WhatsApp platforms (e.g., HubSpot, Mailchimp/ MoEngage/ WebEngage, etc.)</li><li>Comfort with A/B testing &amp; CRO tools (Google Optimize alternatives, VWO/Optimizely, Hotjar/Clarity).</li><li>Data-driven mindset; can translate insights into clear actions and forecasts.</li></ul>Bonus Points:-<ul><li>Experience in media buying across other channels.</li><li>Understanding of marketing psychology and user behavior.</li><li>Familiarity with the Travel industry.</li></ul>Job Type: Full-timePay: AED4,500.00 - AED5,000.00 per monthAbility to commute/relocate:<ul><li>Dubai: Reliably commute or planning to relocate before starting work (Required)</li></ul>Experience:<ul><li>Emcee/Host: 3 years (Required)</li></ul>

Performance Marketing Specialist

Digital Arcanum

We are seeking a results-driven Performance Marketing Lead to lead the planning, execution, and optimization of our digital marketing efforts. The ideal candidate combines deep platform expertise with a data-driven mindset and a passion for continuous improvement.DUTIES &amp; RESPONSIBILITIES<ul><li>Own the strategy, execution, and performance of digital marketing campaigns across Google,</li><li>Facebook/Meta, and other programmatic platforms.</li><li>Lead the creation and optimization of high-converting landing pages and campaign experiences.</li><li>Conduct comprehensive keyword research and oversee implementation of on-page SEO best practices.</li><li>Monitor, analyze, and report on campaign performance using tools like Google Analytics and ad platform dashboards.</li><li>Run ongoing A/B and multivariate tests on landing pages, ad creatives, and CTAs to maximize conversion rates.</li><li>Collaborate with design, content, and product teams to ensure aligned messaging and optimized customer journeys.</li><li>Maintain and improve SEO health through regular audits, technical fixes, and continuous content updates.</li><li>Report on KPIs, channel performance, and ROI, providing actionable insights and growth opportunities to leadership</li><li>Stay ahead of digital marketing trends and identify new growth channels and opportunities.</li></ul>KNOWLEDGE &amp; EXPERIENCEEducation:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field. Master&rsquo;s preferred.</li></ul>Experience:<ul><li>Proven experience leading performance marketing initiatives with a strong track record of driving results</li><li>Deep expertise in Google Ads, Meta Ads Manager, and programmatic advertising platforms</li><li>Hands-on experience with CMS and landing page builders (e.g., WordPress)</li></ul>Credentials:<ul><li>N/A</li></ul>Knowledge and Skills:<ul><li>Solid understanding of UX principles</li><li>Skilled in Google Analytics, Tag Manager, and Looker Studio (or similar analytics platforms)</li><li>Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and best practices</li><li>Excellent project management skills and ability to juggle multiple campaigns and priorities</li><li>Data-driven, detail-oriented, and always optimizing for performance and efficiency</li><li>Strategic thinking with a growth-focused mindset</li><li>Strong analytical and problem-solving abilities</li><li>Excellent communication and presentation skills</li><li>Collaborative and team-oriented with cross-functional experience</li><li>Adaptable and comfortable in a fast-paced, evolving environment</li></ul>Job Type: Full-timePay: AED4,000.00 - AED9,000.00 per monthLocation:<ul><li>Dubai (Required)</li></ul>Work Location: In personApplication Deadline: 24/01/2025

Majid Al Futtaim

<div>
 
 
 BUSINESS INTRODUCTION
 
 
 
 Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 43,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie &amp; Fitch, &amp; Vox Cinemas. We believe in making Great Moments for Everyone, Every day.
 
 
 
 
 
 
 JOB TITLE
 
 
 
 Senior Performance Marketing Specialist | Majid Al Futtaim Lifestyle | Marketing
 
 
 
 ROLE SUMMARY
 
 
 
 The Senior Performance Marketing Specialist is responsible for implementing the Marketing &amp; Communications strategy, coordinating the marketing efforts across cross functional teams and supplier / agencies for the assigned brands. The role will support the Marketing Manager to expand footprint, differentiate Majid Al Futtaim Lifestyle and brand reputation, nurture client relationships and create opportunities to drive revenue and growth.
 
 
 
 
 
 
 ROLE PROFILE
 
 
 <ul>
 <li>
 Responsible for the briefing, coordination, and execution of marketing initiatives, through a well-defined annual Marketing calendar, for the assigned brands in line with overall brand Marketing &amp; Communications strategy.
 </li>
 <li>
 Develop and manage strategies &amp; performance optimization for campaigns across search engines and app stores in collaboration with media agencies.
 </li>
 <li>
 Own and drive all aspects of our SEM and Paid App marketing, and continuously work on identifying new ways of growing our presence on Google, App Stores and Affiliate Networks
 </li>
 <li>
 Prepare performance reports with analysis to update management.
 </li>
 <li>
 Maintain marketing spend per brand to ensure accurate book-keeping &amp; optimal utilization in line with overall Marketing budget.
 </li>
 <li>
 Support in building clear understanding of brand values, customer profile and behaviors to ensure relevant marketing communication and messaging
 </li>
 <li>
 Create synergy between the various channels of communication, reaching the brand message to the customer through the most effective and efficient medium.
 </li>
 <li>
 Collect, collate and analyze consumer insights to ascertain the precise impact of marketing messages and promotions across touchpoints and the impact on sales.
 </li>
 <li>
 Cultivate professional and cordial relationships with cross functional teams to streamline diverse efforts to achieve a common purpose.
 </li>
 <li>
 Brief, coordinate and execute advertising and promotional plans to drive traffic and sales (Offline and online).
 </li>
 <li>
 Ensure all integrated marketing efforts are in compliance with brand standards and Majid Al Futtaim communication strategy.
 </li>
 </ul>
 
 
 
 
 
 REQUIREMENTS
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing management or equivalent
 </li>
 <li>
 3-5 years of experience in a Marketing role along with experience managing performance-based search engine marketing, app install campaigns and affiliate marketing.
 </li>
 <li>
 Retail Background.
 </li>
 </ul>
 
 
 
 
 
 WHAT WE OFFER
 
 
 <ul>
 <li>
 At Majid Al Futtaim, we&rsquo;re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We&rsquo;re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
 </li>
 <li>
 Work in a friendly environment, where everyone shares positive vibes and excited about our future.
 </li>
 <li>
 Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
 </li>
 </ul>
 
 
</div>

Senior Performance Marketing Specialist

Daark Real Estate

Digital Marketing SpecialistCandidate Requirement<ul><li>Arabic-speaking (native or fluent)</li></ul>A Full-Time Digital Marketing Specialist is required to manage our digital marketing and advertising efforts. This role involves planning, implementing, and optimizing campaigns across various platforms to enhance our brand presence, drive traffic, and achieve business goals.Key Responsibilities:Develop and execute comprehensive digital marketing strategies across major platforms, including Meta (Facebook, Instagram, WhatsApp), Snapchat, TikTok, YouTube.Analyze campaign performance using Google Analytics and other tools, generating actionable insights to optimize results. Design and edit content using Canva and Adobe Premiere, ensuring visually appealing and engaging materials. Create, manage, and monitor paid advertising campaigns to maximize ROI. Conduct audience research to inform campaign strategies and improve targeting. Collaborate with cross-functional teams to align marketing efforts with overall business objectives. Stay updated on industry trends, platform changes, and best practices.Job Type: Full-timePay: AED4,000.00 - AED5,000.00 per monthWork Location: Remote

Digital Marketing Specialist

Kahragen Engineering FZCO

Job Title: Marketing SpecialistLocation: UAE Experience Level: Mid&ndash;Senior (UAE Market Experience Required) Employment Type: Full-TimePurpose of the RoleThe Marketing Specialist will be responsible for planning, executing, and optimizing marketing activities to support brand visibility, lead generation, and business growth across the UAE market. The role requires strong local market understanding, hands-on execution skills, and the ability to work closely with sales and management teams.Key ResponsibilitiesMarketing Planning &amp; Execution<ul><li>Develop and execute marketing campaigns aligned with company objectives and UAE market trends</li><li>Plan and manage digital and offline marketing initiatives</li><li>Support product, service, and project marketing activities</li><li>Coordinate marketing calendars and campaign timelines</li></ul>Digital Marketing<ul><li>Manage social media platforms (LinkedIn, Instagram, Facebook, etc.)</li><li>Plan and execute paid campaigns (Google Ads, Meta Ads, LinkedIn Ads)</li><li>Monitor and optimize campaign performance based on KPIs</li><li>Support website content updates and SEO coordination</li></ul>Content &amp; Branding<ul><li>Create and manage marketing content (posts, brochures, presentations, newsletters)</li><li>Ensure brand consistency across all marketing materials</li><li>Coordinate with designers, printers, and external agencies</li><li>Support corporate branding initiatives and events</li></ul>Market Research &amp; Reporting<ul><li>Conduct market research and competitor analysis within the UAE</li><li>Track marketing performance metrics and prepare reports</li><li>Analyze lead generation results and campaign ROI</li><li>Provide insights and recommendations for improvement</li></ul>Sales &amp; Internal Coordination<ul><li>Work closely with sales teams to support lead generation and conversions</li><li>Assist in preparing proposals, pitch decks, and marketing collaterals</li><li>Support exhibitions, events, and corporate activations in the UAE</li></ul>Qualifications &amp; Experience<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field</li><li>Minimum 3&ndash;5 years of marketing experience in the UAE</li><li>Strong understanding of the UAE market, customer behavior, and platforms</li><li>Proven experience in digital marketing and campaign execution</li><li>Experience working with agencies, vendors, and internal stakeholders</li></ul>Skills &amp; Competencies<ul><li>Strong communication and content writing skills (English required; Arabic is a plus)</li><li>Hands-on experience with digital marketing tools and analytics</li><li>Ability to manage multiple campaigns and deadlines</li><li>Analytical mindset with reporting and performance tracking skills</li><li>Creative, proactive, and detail-oriented</li><li>Strong coordination and stakeholder management skills</li></ul>Key Performance Indicators (KPIs)<ul><li>Lead generation and campaign performance</li><li>Digital engagement and brand visibility</li><li>Marketing ROI and conversion rates</li><li>Timely execution of marketing campaigns</li><li>Quality and consistency of marketing materials</li></ul>Preferred UAE Experience<ul><li>Experience working in the UAE corporate or B2B environment</li><li>Familiarity with UAE exhibitions, events, and local marketing regulations</li><li>Experience coordinating with UAE-based vendors and agencies</li></ul>Job Type: Full-time

Marketing Specialist - UAE Experienced Required |

DEOW INTERNATIONAL

Job Description: Brand SpecialistSalary: AED 12,500 (Net) Location: UAERole OverviewThe Brand Specialist will support a wide range of brand initiatives, including influencer campaigns, seasonal launches, social media engagement, and on-ground activations. The role requires close collaboration with internal teams (content, media, design, growth) and external partners (agencies, creators, event vendors) to bring the brand to life across all touchpoints.Key Responsibilities1. Campaign Execution &amp; Support<ul><li>Assist in planning and executing seasonal, thematic, and product-specific brand campaigns.</li><li>Ensure timely delivery of campaign assets and planned activations.</li><li>Track campaign timelines, budgets, and overall performance.</li></ul>2. Influencer Partnerships<ul><li>Identify and evaluate relevant influencers for campaigns.</li><li>Coordinate influencer briefs, content schedules, and deliverables.</li><li>Track influencer performance and provide optimization recommendations.</li></ul>3. Social Media Engagement<ul><li>Work closely with the social/content teams to track engagement, interactions, and sentiment.</li><li>Monitor market and cultural trends to identify campaign and content opportunities.</li></ul>4. On-Ground &amp; Offline Activations<ul><li>Support planning and execution of brand awareness and promotional activations.</li><li>Coordinate with third-party vendors to deliver impactful, on-brand experiences.</li></ul>5. Brand Equity Monitoring<ul><li>Monitor brand sentiment across platforms.</li><li>Ensure consistency of brand tone, visuals, and messaging across all touchpoints.</li></ul>6. PR &amp; Media Coverage<ul><li>Collaborate with PR teams to identify press coverage opportunities.</li><li>Support the development of press releases, media kits, and related materials.</li><li>Track earned media value, impressions, and PR results.</li></ul>7. Reporting &amp; Insights<ul><li>Prepare reports on campaign performance, influencer effectiveness, and social engagement.</li><li>Provide insights to guide future planning and brand strategy.</li></ul>Key KPIs<ul><li>Influencer campaigns: Cost per engagement, reach, ROI.</li><li>Brand/seasonal campaigns: Budget efficiency and performance vs. goals.</li><li>Social media: Engagement rate, sentiment score.</li><li>Brand equity: Perception lift, share of voice, brand recall.</li><li>Offline activations: Footfall, leads, sign-ups.</li><li>PR: Earned coverage, impressions, media value.</li></ul>Qualifications<ul><li>1&ndash;2 years of experience in Brand Management or Marketing within the UAE.</li><li>Strong understanding of the UAE marketing landscape; familiarity with the UAE toy industry is preferred.</li><li>Ability to work in a fast-paced, startup-like environment with a flexible, collaborative approach.</li><li>Strong communication skills in both Arabic and English.</li><li>Proven ability to collaborate with cross-functional teams.</li><li>Strong negotiation and assertiveness skills across all levels of interaction.</li><li>Excellent project and program management skills, with a focus on execution and performance measurement.</li><li>Ability to initiate, drive, and complete projects independently with minimal guidance.</li><li>Capable of managing creative production for marketing materials (collateral, presentations, websites, videos, etc.).</li></ul>Job Type: Full-timePay: AED12,500.00 per monthExperience:<ul><li>Brand specialist: 2 years (Required)</li></ul>Language:<ul><li>Arabic (Required)</li></ul>

Brand Specialist

Explore 2945+ Campaign marketing specialist in Dubai this December. Find roles across top companies and apply now to boost your career.

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Marketing Campaign Specialist / Arabic Speaker

Performance Marketing Specialist

Performance Marketing Specialist

Senior Performance Marketing Specialist

Digital Marketing Specialist

Marketing Specialist - UAE Experienced Required |

Brand Specialist