communications strategy director Jobs in New York

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digital content & social media manager Jobs in New York

digital content & social media manager

content marketing director

Julie Vos

<div><p><b>About the Job</b></p><p>
The Content Marketing Director will play a pivotal role in developing content for Julie Vos. In this dynamic role, you will be responsible for creating on-brand content appropriate for the channel, ensuring the brand&rsquo;s editorial standards and voice remain consistent across all touch-points, enhance brand awareness, and drive sales. We&rsquo;re looking for a creative and strategic thinker with a deep understanding of brand marketing across the customer journey. This role involves leadership responsibilities, collaborating closely with senior leaders in the marketing team and oversees a Staff Copywriter.</p><p><b>
What You&rsquo;ll Do</b></p><p><i>
Editorial Oversight &amp; Copy Direction:</i></p><ul><li>
Brainstorm, write, develop, edit, and proofread content across all marketing materials including website content, emails, SMS, social media posts, advertising, catalogs, and B2B materials.</li><li>
Uphold and advance the Julie Vos editorial style guide, ensuring all content consistently reflects the brand&rsquo;s voice and tone across all channels.</li><li>
Provide clear copy direction to members of content marketing team.</li></ul><p><i>
Content Planning and Execution:</i></p><ul><li>
Lead content development for core business campaigns and new initiatives, from planning through execution, ensuring cohesive content across all channels aligned with the Marketing calendar.</li><li>
Develop editorial calendars for marketing efforts including email, SMS, and social media, ensuring content briefs provide clear direction for Art Directors, Graphic Designers, and the Staff Copywriter.</li><li>
Monitor and report on content performance, partnering with the eCommerce team to optimize future content based on data and insights.</li></ul><p><i>
Content Creation:</i></p><ul><li>
Develop fully realized on-brand concepts from inception to execution, delivering editorial direction, conducting research, pulling swipe/examples to support creative vision.</li><li>
Oversee day-to-day content creation, providing guidance and constructive feedback to direct reports and the broader creative team to ensure best-in-class content.</li><li>
Craft innovative commerce-driven content and product narratives that resonate with our target audience and drive demand.</li></ul><p><i>
Team Leadership:</i></p><ul><li>
Lead, mentor, and inspire the content team and broader marketing team, fostering a collaborative, positive, and results-driven environment.</li><li>
Guide brainstorming sessions to produce innovative and impactful content that differentiates the Julie Vos brand.</li></ul><p><b>
Who You Are</b></p><ul><li>
Deep experience within a commerce-driven luxury brand environment.</li><li>
Strong knowledge of editorial, brand and direct marketing.</li><li>
Proven experience leading teams and influencing creative direction cross-functionally to achieve project goals.</li><li>
Exceptional visual layout, written and verbal communication skills.</li><li>
Creative excellence with a keen eye for detail in both visual and verbal brand expression.</li><li>
Ability to channel and maintain an on-brand aesthetic, with a nuanced understanding of a brand&rsquo;s look and feel.</li><li>
Positive attitude and adaptability to change, feedback, and approvals.</li></ul><p>
</p><p>tMSsyK0iMl</p></div>

Content Marketing Director

Winky Lux

<div><p><b>Job Title: </b>Director of E-Commerce<br>
<b>Classification:</b> Exempt<br>
<b>Reports to: </b>VP of Marketing<br>
<b>Company: </b>Winky Lux<br>
<b>Location: </b>Remote (Preference for candidates based in the NYC area)</p><p><b><br>
Summary</b></p><p>
Reporting to the VP of Marketing &amp; Digital, the Director of E-Commerce will lead the strategy, growth, and optimization of our digital business across all channels, including our brand site and Amazon. This role is highly cross-functional, collaborating closely with Marketing, Creative, Product Development, Finance, and Operations to deliver a seamless, revenue-driving online experience while building a strong foundation for future growth.</p><h2 class="jobSectionHeader"><b>
Key Responsibilities</b></h2><ul><li>
Define and own the long-term strategy, execution, and results for Winky Lux's DTC business.
<ul><li>Drive profitable sales growth while ensuring a customer-first site experience.</li><li>
Oversee day-to-day e-commerce operations, site enhancements,updates and partnerships with digital agencies.</li><li>
Monitor and analyze site performance and share-outs, while delivering actionable insights on conversion, AOV, bounce rate, new customer acquisition, and more.</li><li>
Collaborate with Product Development and Marketing to optimize the online assortment and merchandising strategy.</li><li>
Oversee site content, SEO, CRO, and technical optimization of WinkyLux.com.</li><li><b>
Share consumer insights from digital interactions to guide brand strategy and innovation.</b></li><li>
Liaison with Agency Partner to ensure digital brand marketing, including Paid Social, is driving DTC results. Partner with Creative &amp; Marketing to launch products and deliver engaging, conversion-driven content.</li></ul></li><li>
Manage and lead the <b>CRM function in conjunction with Agency Partner</b>, lifecycle and performance marketing, including email, SMS, digital paid, acquisition, and retention.</li><li>
Optimize and manage the <b>Affiliate</b> program on Impact while driving growth and revenue achievement and profitability.</li><li>
Manage the <b>Amazon</b> channel strategy in partnership with<b> Agency Partner</b> to ensure KPIs are met, creative and SEO optimization is executed while meeting sales goals and growing the business<br>
</li></ul><br>
<p><b>Qualifications</b></p><ul><li>
7-10 years of experience in e-commerce and/or digital leadership roles.</li><li>
Strong financial acumen and track record of driving site performance and delivering results in sales, conversion, and acquisition.</li><li>
Advanced expertise with Shopify Plus, Impact, Klayvio and related apps.</li><li>
Proven ability to develop and execute strategic initiatives while managing day-to-day operations.</li><li>
Excellent cross-functional leadership and collaboration skills.</li></ul></div>

Director of E-Commerce

New York Road Runners

<div><div><b>About NYRR
</b></div><div>New York Road Runners (NYRR) was founded in 1958 when a small group of passionate runners vowed to bring running to the people, and has grown from a local running club into the world&rsquo;s premier community running organization. NYRR&rsquo;s mission is to help and inspire through running, aiming to empower people of all ages and abilities to improve their health and well-being through the power of running and fitness.</div><div></div><div>
NYRR&rsquo;s year-round offerings of races, community events, programs, and training resources provide hundreds of thousands of people with the motivation, know-how, and opportunities to start running and keep running for life. NYRR&rsquo;s premier event, the famed TCS New York City Marathon, attracts the world&rsquo;s top professional runners and committed amateurs alike, while also raising millions of dollars annually for charity and driving economic impact for New York City. NYRR is equally committed to the runners of tomorrow, passionately providing youth fitness programs that educate and inspire children in underserved communities in New York City, nationwide, and around the world.</div><div></div><div>
Headquartered in New York City, NYRR is a 501(c)(3) organization. To learn more, please visit www.nyrr.org.
</div><div></div><div><i>At New York Road Runners, we are committed to building an inclusive, diverse workplace by finding the best candidate for the job. We understand that skills come from a variety of different backgrounds. Checking off every single requirement on our job description is not necessary to apply. If you think you are a good fit and have a passion for the work we do, please submit your application. We are eager to learn about your experience and skills! You may be the right candidate for this or other open positions.
</i></div><div></div><div>New York Road Runners is an Equal Opportunity Employer</div><div></div><div><b>
About the Department
</b></div><div>The <b><i>Marketing and Communications Department</i></b> set our brand tone. They construct and magnify stories and messages to help and inspire people through running, across advertising, media, brand strategy, creative materials, video, photography, race broadcasts, editorial, brand presentations, and multiple web and digital platforms. They connect with the world's best athletes and ambassadors to deepen NYRR's mission. They leverage channels ranging from international broadcasts to screens at our NYRR RUNCENTER, individual emails to mass media, and from digital journeys to race day signage. The Marketing and Communications team connects NYRR's initiatives and innovations to the hearts and minds of our community, inspiring them to run for life. Broadcast &amp; Video Production team oversees NYRR&rsquo;s live television broadcasts, including the TCS New York City Marathon and United Airlines NYC Half, and manages the organizations video content creation with a focus on developing compelling and entertaining video content around existing events, programs, and initiatives to raise awareness, drive engagement, and attract monetization opportunities for the organization.</div><div>
</div><div><b>
About the Position
</b></div><div>The ideal candidate for this role is both creative and meticulous, always thinking of new ways to create the best possible web experience for our runners, while managing website Requests from internal stakeholders, and keeping a close eye on typos, broken links, and timely updates. The Specialist will report to the Director but will be trusted to oversee and execute projects on their own, with minimal oversight. The person who takes on this role will have the opportunity to evolve and grow the website to improve and deepen our runners&rsquo; relationship with the organization.</div><div></div><div>
The role requires editorial judgement and diplomatic decision making. NYRR&rsquo;s website is responsible for communicating a lot of different messages: It promotes our races and our coaching products, it clarifies logistical processes about those races and products, it celebrates the diversity and experience of the running community, it tells the story of NYRR&rsquo;s mission-driven work, it supports fundraising and membership, and much more. The person we ultimately hire for this role will be comfortable with and experienced at balancing multiple priorities.</div><div></div><div><i>
Job Responsibilities (primary and secondary duties):
</i></div><ul><li>Manage and execute web-edit requests and updates from start through completion, including planning, execution, copywriting, project managing visual assets, and reporting on performance
</li><li>Support the Director, Website Marketing, in the development and ownership of an insight and data-based optimization strategy for web performance</li><li>
Develop and execute plans across events, races, products, initiatives, and general programming</li><li>
Work with the Director, Website Marketing, and other colleagues across the digital team to map out a user journey that takes runners from awareness to acquisition and beyond</li><li>
Support the Director, Website Marketing, with oversight of internal NYRR communication on the web editorial calendar</li><li>
Occasional copywriting and editing</li><li>
Occasional attendance of in-person races to assist social media content gathering</li><li>
Design, build, and maintain responsive web pages, applying industry best practices in UI and UX to ensure intuitive, accessible, and engaging user experiences</li></ul><div></div><div><b>
Job Requirements
</b></div><div><i>Experience:
</i></div><ul><li>3+ years of web content management and UX experience required</li></ul><div></div><div><i>
Education &amp; Certifications:
</i></div><ul><li>Undergraduate degree in Marketing, Communications, English Literature, Creative Writing, a related discipline, or equivalent professional experience preferred
</li></ul><div></div><div><i>Skills and Attributes:
</i></div><ul><li>Extensive experience working with content management software, preferably Sitecore</li><li>
Fluency in HTML and CSS
</li><li>Expertise in SEO, SEM, and Google Analytics
</li><li>Expertise in analytics and a/b testing, familiarity with testing software such as Hotjar</li><li>
Proficient with the Microsoft Office Suite
</li><li>Excellent project management skills</li><li>
Proven ability to work cross-functionally with multiple teams, building and managing stakeholder relationships</li><li>
Strong commitment to diversity, equity, and inclusion</li><li>
Strong attention to detail</li><li>
Excellent written and verbal communication skills</li></ul><div><i>
Other Requirements:
</i></div><ul><li>All staff are required to work the United Airlines NYC Half Marathon, RBC Brooklyn Half Marathon, and the TCS NYC Marathon.</li></ul><div>
Salary: $72k/year</div></div>

Website Marketing Specialist

Greenboard

<div><p><b>Company Description</b></p><p>
Greenboard is building the &ldquo;Rippling&rdquo; for financial compliance and operations. Our goal: enable regulated financial firms to run their back office at a higher standard with half the headcount. We&rsquo;re starting with financial compliance.</p><p>
Our founding team includes engineers who scaled products at Amazon, Google, and several unicorn startups. We&rsquo;re backed by Y Combinator, General Catalyst, Base10 and other fantastic investors, and have raised $20M+ to date. Brand-name financial institutions already rely on Greenboard, and we&rsquo;re scaling quickly.</p><p><b>
Why we need you</b></p><p>
Inbound demand and outbound opportunity are both accelerating. We need a founding Director of Marketing to own events, digital demand-gen, and content &mdash; build the playbooks, execute campaigns, and hire the first marketing team to drive pipeline and brand credibility.</p><p><b>
We'll click if you...</b></p><ul><li><p>
Have 6+ years in B2B SaaS marketing with hands-on ownership of events, digital demand (ABM/paid/search), and content/PMM</p></li><li><p>
Have built or scaled a marketing function from scratch and hired at least one direct report<br>
Can run ROI-driven event programs (conferences, exec dinners, user summits) and convert them into enterprise pipeline</p></li><li><p>
Know ABM, paid social (LinkedIn), search, nurture, and measurement&mdash;comfortable tying activity to pipeline</p></li><li><p>
Write crisp thought leadership and product content that resonates with CCOs, CTOs, and compliance teams</p></li><li><p>
Are scrappy, data-driven, and comfortable in a fast-moving Series A scale environment<br>
Bachelor&rsquo;s degree or equivalent experience</p></li></ul><p><b>
Benefits</b></p><ul><li><p>
Competitive salary + meaningful equity (you&rsquo;re early&mdash;you&rsquo;ll feel it).<br>
401(k) with 5 % company match.</p></li><li><p>
Medical, dental &amp; vision.</p></li><li><p>
15 days PTO + 10 company holidays + flexible sick time.</p></li><li><p>
Off-sites &amp; team retreats.</p></li><li><p>
Front-row seat to building the operating backbone of modern finance.</p></li></ul><p>
Compensation Range: $120K - $200K</p></div>

Founding Director of Marketing

Hotel 57

<div>Compensation Type: Yearly Highgate Hotels:
<div>
Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate&rsquo;s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry&rsquo;s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.</div>
Location:<div></div><div><br>
Hotel 57 is a contemporary 17-story hotel perfectly situated on Lexington Avenue at the corner of 57th Street, steps from Central Park, Fifth Avenue and Bloomingdales while walking distance to Radio City Music Hall, Rockefeller Center, The Museum of Modern Art and many boutiques and restaurants. All major public transportation (bus and subway lines) are within a few blocks. The hotel offers 205 guestrooms (including 19 suites) which are tastefully appointed with modern d&eacute;cor and upscale amenities.</div>
Overview:
<div>
This position reports jointly to the property Director of Sales and Marketing. This position liaises and works collaboratively with the Brand team at Atelier Ace, working as an extension of the brand. This position is focused on multi-channel marketing initiatives, partnerships, programming and community engagement.</div><div></div><div><br>
A successful Marketing &amp; Community Manager is both guest and community focused, revenue-minded, proactive and self-driven. They successfully operate with a high degree of autonomy, collaborate well, and have proven experience creating, launching and driving brand awareness initiatives to conversion. They are skilled at working both strategically (setting big picture goals, building relationships, using guest insights, data and market trends to present strong ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and problem solving).</div>
Responsibilities:
<ul><li>Proactively create and manage quarterly property marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement and increasing room bookings</li><li>
Create and execute a strong content and organic/paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising and email</li><li>
communications</li><li>
Curate an event marketing strategy mapped to quarterly goals, combining local programming and strategic brand partnerships focused on engagement to increase brand awareness and affinity within target audiences</li><li>
Cultivate relationships with potential partners that will have cultural value, create visibility in the market and acquire new audiences</li><li>
Write and negotiate agreements with partners, including barter agreements, effectively finding value and creating mutually beneficial results</li><li>
Work closely with F&amp;B teams to drive traffic to the property&rsquo;s outlets through organic and paid channels</li><li>
Leverage data to optimize touch points throughout the customer journey, supporting guest acquisition and loyalty</li><li>
Work with digital agency partners on performance marketing strategies, budgets, briefs and creative</li><li>
Manage property briefs for the creation of both digital and physical marketing assets and collateral, work with the Atelier Creative team to ensure messaging is clear, effective and reflective of brand values</li><li>
Lead on-site production for large event activations, effectively communicate support needed and work with the events team to produce recurring programming and music</li><li>
Manage allotted marketing and Music &amp; Entertainment budget, in collaboration with the property DOSM</li><li>
Communicate quarterly marketing initiatives and programming calendar to Highgate Marketing and agencies partners in a timely manner for media support</li><li>
Work with the Highgate Marketing team to field media requests, on-property media tours and photo shoots</li><li>
Create and maintain a roster of people of influence, brand ambassadors and content creators, identify hosting opportunities based on quarterly goals</li><li>
Own monthly reporting on marketing plans, key campaigns and KPIs to leadership and broader organization</li><li>
Manage necessary website updates to ensure accuracy of information and create event pagesfor all programming initiatives.</li></ul>
Qualifications:
<ul><li>At least 1 to 3 years&rsquo; experience in Marketing and Communications (hospitality industry experience essential)</li><li>
Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics</li><li>
Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.</li><li>
Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)</li><li>
Strong Creative Mind</li><li>
Ability to organize exclusive events to the</li><li>
Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc.</li><li>
Ability to deliver strong print and collateral marketing materials</li><li>
Ability to work proficiently quickly in a high-pressure &amp; fast paced environmen</li><li>
Exceptional with details and follow up</li><li>
Maintain a warm and friendly demeanor at all times.</li><li>
Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.</li><li>
Must be able to multitask and prioritize departmental functions to meet deadlines.</li><li>
Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.</li><li>
Maintain high standards of personal appearance and grooming.</li><li>
Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.</li><li>
Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.</li><li>
Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.</li><li>
Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.</li><li>
Must be able to maintain confidentiality of information.</li><li>
Perform other duties as requested by management.</li></ul></div>

Complex Community & Marketing Manager

Influencer

<div><p><b>SALARY: </b>$100-120k</p><p><b>
LOCATION: </b>New York (hybrid) or Remote (US)</p><p><b>
Who are we?</b></p><p>
We are the originators of influencer marketing.</p><p>
Influencer is an agency built at the intersection of creativity, data, and technology with a unique &lsquo;people power &amp; platform power&rsquo; approach.</p><p>
From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.</p><p>
Campaigns are underpinned by Influencer&rsquo;s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world&rsquo;s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta.</p><p>
We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the &lsquo;True Human Influence&rsquo; movement; on a mission for creator campaigns to be judged in the same way as other media activations.</p><p>
Founded by OG YouTube creator Caspar Lee &amp; entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.</p><p><b>
Job Title</b></p><p>
Associate Director, Measurement and Insights</p><p><b>
Reporting of the role</b></p><p>
Senior Director, Measurement and Insights</p><p><b>
Overview of the job</b></p>
<p>In this exciting new role you will be working alongside the North American Senior Director, Measurement &amp; Insights (based in New York) responsible for developing and delivering our measurement, research and insight capabilities for our NA based partners.</p><p>
We&rsquo;re looking for someone with 8+ years experience in digital campaign measurement, market research and/or media insights. You&rsquo;ll have experience working directly in both measurement and insights roles in the media/marketing industry, whether that&rsquo;s in agency, client-side, or at a media-owner. (Note that experience working in a fast paced agency environment is preferred). You must be familiar with various campaign measurement capabilities including brand lift studies and you must understand how to use insights and research to drive business outcomes.</p><p>
You&rsquo;ll have proven abilities to work cross-functionally across sales, delivery, and marketing teams, and you will have a track record of delivering best-in-class work to clients. You are capable of working both independently and as part of a team, including leading and managing projects with support from other team members.</p><p>
You need to be passionate about the value of measurement and insight, excited to lead the development of these capabilities in the creator marketing industry, and keen to prove the True Human Influence of our campaigns.</p><p></p><p><b><br>
3 best things about the job</b></p><br>
<ul>
<li><p>
Work where data meets culture: Dig into the numbers and the memes&mdash;turning influencer content, viral moments, and audience sentiment from comment sections into insights that actually move the needle for brands.</p></li>
<li><p>
Grow alongside creators and brands: Oversee strategic measurement planning across key accounts, aligning insights to business outcomes.</p></li>
<li><p>
Collaborate with creative minds: Work shoulder-to-shoulder with strategists, creatives, and client teams to dream up smarter campaigns and show off their impact with dashboards and stories that wow clients.</p></li></ul><p></p><p><b><br>
Measures of success &ndash;
</b><br>
<br>
<b>In the first few months, you would have:</b></p><br>
<ul>
<li><p>
Developed a strong understanding of the measurement studies in our toolbox, with a focus on sentiment analysis, brand lift, and content effectiveness.</p></li>
<li><p>
Delivered insights &amp; reports for 3&ndash;5 high-value campaigns</p></li>
<li><p>
Contributed insights to multiple new business efforts</p></li></ul><p></p><p><b><br>
Roles &amp; Responsibilities:</b></p><p></p><ul><li><p><br>
Lead the delivery of influencer campaign measurement studies</p></li>
<li><p>
Build recommendations for partners, analyze campaign data and develop insights</p></li>
<li><p>
Work with our external tools and agencies, including the set up of advanced measurement studies such as brand lift, sentiment analysis, and ROI</p></li>
<li><p>
Write campaign reports and present them directly to clients</p></li>
<li><p>
Help on-board new suppliers and new measurement capabilities, if applicable</p></li>
<li><p>
Lead the delivery of research and insights projects</p></li>
<li><p>
In partnership with North American Senior Director, Insights &amp; Measurement run bespoke thought leadership research studies both internally and with external vendors and partners</p></li>
<li><p>
Drive insight generation from our first party data and third party tools</p></li>
<li><p>
Present studies and insights in client meetings and at external events</p></li>
<li><p>
Work cross-functionally as an expert in measurement, research and insight</p></li>
<li><p>
Support the wider Measurement team on strategy, training, and collaboration with other internal teams</p></li>
<li><p>
Support our Sales and Delivery teams as a subject matter expert on post-campaign analytics, client learning agendas, and RFP/RFI pitch support, and aid them on using research and insight to drive new sales opportunities</p></li>
<li><p>
Work closely with our Marketing team on opportunities and content for PR, press, and events</p></li>
<li><p>
Liaise with our Product team on data, tooling, reporting, and dashboards</p></li></ul><p></p><p><b><br>
What you will need:</b></p><ul>
<li><p>
Several years experience in digital campaign measurement, market research and/or media insights</p></li>
<li><p>
Experience working directly in a measurement or insights role in the media/marketing industry, whether that&rsquo;s in agency, client-side, or at a media-owner</p></li>
<li><p>
Experience working hands on with data and with relevant analytical tools (e.g. Excel/Sheets, third-party measurement and insights tools)</p></li>
<li><p>
Experience with advanced campaign measurement studies (such as brand lift)</p></li>
<li><p>
Knowledge of 3rd party tools and suppliers</p></li>
<li><p>
Experience working with external stakeholders (both client and agency side)</p></li>
<li><p>
Ability to convert data and results into insights and recommendations</p></li>
<li><p>
Ability to collaborate with &ldquo;non-data&rdquo; stakeholders by communicating results and insights in an accessible manner</p><ul>
</ul></li>
</ul><p></p><p><b>Preferred (but not required):</b></p><br>
<ul>
<li>
Economics, statistics, mathematics or related degree</li>
<li>Some technical data and analytics skills (e.g. SQL, Python)</li>
<li>Experience working in a fast paced agency environment</li></ul><div></div><p><b><br>
A few of our core benefits:</b></p><p></p><ul><li><p><br>
Medical Benefits through Insperity</p></li>
<li><p>
Wellbeing support including EAP &amp; Mental Health cover</p></li>
<li><p>
401K with match opportunity</p></li>
<li><p>
22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)</p></li>
</ul><p>
For more information on our benefits, perks and what makes us unique, please visit our website here</p><p><br>
At Influencer, we&rsquo;re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity &amp; Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.</p></div>

Associate Director, Measurement and Insights

Tiffany & Co.

<div><p><b>Position Overview:
</b></p><p>The Product Lead is responsible for product marketing of a specific jewelry collection, building and executing the vision and strategy set with the Director. This involves creating product roadmaps aligned with brand strategy, annual calendar, business objectives, and regional insights, and managing the product lifecycle from concept to launch. Mentors Specialists in coordinating product development. The Product Lead is the key driver of development processes, owning and piloting milestones from design to in-store, carefully monitoring demand planning for perfect in-store execution.
</p><p><b>Key Accountabilities:
</b><br>
<b><i>Product Vision, Strategy &amp; Roadmap Execution
</i></b></p><ul><li>Executes &amp; refines multi-year product roadmaps aligned with brand strategy and annual calendar, based on direction from the Director.
</li><li>Conducts market and competitive analysis within the assigned product collection.
</li><li>Identifies market opportunities within the assigned product Collection and translates them into actionable product strategies.
</li><li>Defines the target customer and develops compelling naming/product positioning/story-telling.
</li><li>Monitors industry trends to inform product development and Marketing strategies.
</li><li>Works closely with cross-functional teams (Design, Sales Merchandising, Marketing, Demand Planning, Supply Chain) to ensure alignment and successful execution of product plans.
</li><li>Develops financial forecasts for the assigned product collection that align with company objectives, with Sales Merchandising and demand planning.
</li></ul><p><b><i>Product Lifecycle Management
</i></b></p><ul><li>Manages the day-to-day product lifecycle from concept to launch and beyond, to ensure product sustainability (within the bounds provided by the Director).
</li><li>Oversees all stages of product development: ideation, prototyping, design, demand planning, sourcing, production, packaging, and launch; ensures quality and cost-effectiveness are considered at all stages.
</li><li>Manages key project milestones and builds comprehensive design briefs with clear product specifications, target costs and market requirements.
</li><li>Manages the collection&rsquo;s product portfolio (active / T/E Flags), leads pricing strategies in line with the Directors vision, and monitors product performance.
</li><li>Defines the pricing strategy, based on internal mapping coherence and external competitiveness.
</li><li>Analyzes sales data, consumer feedback, and industry best practices to provide recommendations on product assortment and lifecycle, and works with Sales Merchandising and regional teams to identify opportunities for localized assortments.
</li></ul><p><b><i>Cross-functional Collaboration
</i></b></p><ul><li>Oversees the creation of compelling product names, stories and content that resonates with target audiences.
</li><li>Collaborates with Communications Marketing, PR and Omni teams to generate excitement and buzz around new product launches.
</li><li>Oversees local execution of global plans with Sales &amp; Communications Marketing teams, and provides support and training to regions for newness.
</li></ul><p><b><i>Leadership and Team Management
</i></b></p><ul><li>Mentors Specialists responsible for coordinating product development and managing the product portfolio on a day-to-day basis.
</li><li>Provides guidance, support, and mentorship to team members to foster their professional growth and development.
</li><li>Promotes a collaborative and results-oriented work environment.
</li><li>Communicates effectively with cross-functional teams and stakeholders at all levels.
</li><li>Demonstrates strong leadership, problem-solving, and decision-making skills.
</li></ul><p><b>Required Qualifications:
</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field; MBA preferred.
</li><li>5+ years of experience in Product &amp; or Marketing, preferably in the luxury goods or jewelry industry.
</li><li>A passion for jewelry and the luxury goods industry. Strong understanding of jewelry design, materials, and manufacturing processes.
</li><li>Experience with product lifecycle management (PLM) software is a +.
</li><li>Proven ability to manage multiple projects simultaneously and meet deadlines.
</li><li>Ability to work independently and as part of a team in a fast-paced environment.
</li><li>Excellent analytical, problem-solving, and decision-making skills.
</li><li>Exceptional communication, presentation, and interpersonal skills.
</li><li>A demonstrated curiosity, entrepreneurial and creative flair.
</li>Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).<br>
<li>
</li></ul><p></p><p>The hiring range for this position ranges from $101,575 - $137,425. The rate of pay offered will be dependent upon candidates' relevant skills and experience.</p></div>

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