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digital content & social media manager

content marketing managernew

Floodbase

<div><div><p><b>ABOUT </b>FLOOD<b>BASE</b></p>
<p>
Floodbase&rsquo;s AI platform is changing the way businesses and communities across the globe adapt to increasing flood risk. We enable re/insurers to offer first-of-their-kind parametric flood insurance products. Most recently, we launched our next-generation U.S. flood event mapping product, developed in support of FEMA, and recently featured on the front page of the New York Times.</p></div><div><p>
We&rsquo;re looking for a dynamic and experienced <b>Content Marketing Manager</b> to drive growth at Floodbase by developing messaging around unmet flood risk. In this role, you will promote Floodbase&rsquo;s brand and create content to engage our key audiences: those who have unprotected risks and those who can cover those risks. You&rsquo;ll work cross-functionally to create high-impact content that drives awareness, engagement, and growth. This is a highly visible role, reporting to the Chief Product &amp; Strategy Officer.</p><br>
<p></p>
<p><b>
What you&rsquo;ll do:</b></p>
<ul>
<li><b>Develop Messaging</b>: shape and execute Floodbase&rsquo;s messaging strategy by identifying and crafting the stories that help customers realize they have uncovered flood risk and help carriers understand the gap in the market they need to serve</li>
<li><b>Create Promotional Content: </b>write clear and compelling case studies, copy, and content to showcase Floodbase&rsquo;s successes within the flood insurance market, turning complex concepts and stories into a compelling narrative to drive market action and drive growth</li>
<li><b>Engage Press &amp; Media:</b> promote Floodbase&rsquo;s brand in popular and trade outlets, choosing channels strategically to ensure that Floodbase&rsquo;s voice is clear, timely, and impactful</li>
<li><b>Manage Digital Media Presence: </b>Oversee Floodbase&rsquo;s online presence, including website content, newsletters, and social media platforms like LinkedIn, to maximize visibility and engagement</li>
</ul>
<p><b>Who You Are:</b></p>
<ul>
<li>4-5 years of work experience in marketing, journalism, project management, or a related field</li>
<li>2+ years of proven experience in full-stack marketing, with a track record of successful campaign management for technical B2B products for global clients</li>
<li>Collaborative work experience with designers to produce polished collateral, and good visual sense</li>
<li>A record writing excellent copy that tells a complex story in a clear and compelling way</li>
<li>Experience at a high-growth B2B data platform or insurtech company is preferred</li>
<li>Passion for climate-tech and commercializing climate adaptation solutions</li>
</ul>
<p><b>Why Join Floodbase:</b></p>
<ul>
<li>Join a company solving one of the most urgent problems of our time: flood risk in a changing climate</li>
<li>Work with top talent on a mission-oriented and highly motivated team</li>
<li>Competitive base salary + equity package</li>
<li>Influence the growth trajectory of a fast-scaling climate tech company</li>
</ul>
<p><b>Salary range:</b></p>
<p>
Floodbase offers competitive salaries with regular reviews and adjustments based on performance and industry standards. The salary range for this role is commensurate with experience, with an expected range of $125,000 - $155,000. Additionally, this individual will receive equity compensation and a competitive benefits package.</p></div></div>

Content Marketing ManagerNew

Julie Vos

<div><p><b>About the Job</b></p><p>
The Content Marketing Director will play a pivotal role in developing content for Julie Vos. In this dynamic role, you will be responsible for creating on-brand content appropriate for the channel, ensuring the brand&rsquo;s editorial standards and voice remain consistent across all touch-points, enhance brand awareness, and drive sales. We&rsquo;re looking for a creative and strategic thinker with a deep understanding of brand marketing across the customer journey. This role involves leadership responsibilities, collaborating closely with senior leaders in the marketing team and oversees a Staff Copywriter.</p><p><b>
What You&rsquo;ll Do</b></p><p><i>
Editorial Oversight &amp; Copy Direction:</i></p><ul><li>
Brainstorm, write, develop, edit, and proofread content across all marketing materials including website content, emails, SMS, social media posts, advertising, catalogs, and B2B materials.</li><li>
Uphold and advance the Julie Vos editorial style guide, ensuring all content consistently reflects the brand&rsquo;s voice and tone across all channels.</li><li>
Provide clear copy direction to members of content marketing team.</li></ul><p><i>
Content Planning and Execution:</i></p><ul><li>
Lead content development for core business campaigns and new initiatives, from planning through execution, ensuring cohesive content across all channels aligned with the Marketing calendar.</li><li>
Develop editorial calendars for marketing efforts including email, SMS, and social media, ensuring content briefs provide clear direction for Art Directors, Graphic Designers, and the Staff Copywriter.</li><li>
Monitor and report on content performance, partnering with the eCommerce team to optimize future content based on data and insights.</li></ul><p><i>
Content Creation:</i></p><ul><li>
Develop fully realized on-brand concepts from inception to execution, delivering editorial direction, conducting research, pulling swipe/examples to support creative vision.</li><li>
Oversee day-to-day content creation, providing guidance and constructive feedback to direct reports and the broader creative team to ensure best-in-class content.</li><li>
Craft innovative commerce-driven content and product narratives that resonate with our target audience and drive demand.</li></ul><p><i>
Team Leadership:</i></p><ul><li>
Lead, mentor, and inspire the content team and broader marketing team, fostering a collaborative, positive, and results-driven environment.</li><li>
Guide brainstorming sessions to produce innovative and impactful content that differentiates the Julie Vos brand.</li></ul><p><b>
Who You Are</b></p><ul><li>
Deep experience within a commerce-driven luxury brand environment.</li><li>
Strong knowledge of editorial, brand and direct marketing.</li><li>
Proven experience leading teams and influencing creative direction cross-functionally to achieve project goals.</li><li>
Exceptional visual layout, written and verbal communication skills.</li><li>
Creative excellence with a keen eye for detail in both visual and verbal brand expression.</li><li>
Ability to channel and maintain an on-brand aesthetic, with a nuanced understanding of a brand&rsquo;s look and feel.</li><li>
Positive attitude and adaptability to change, feedback, and approvals.</li></ul><p>
</p><p>tMSsyK0iMl</p></div>

Content Marketing Director

LinkedIn

<div>
 <strong>
  Company Description
  <br/>
  <br/>
 </strong>
 LinkedIn is the world&rsquo;s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We&rsquo;re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that&rsquo;s built on trust, care, inclusion, and fun &ndash; where everyone can succeed.
 <br/>
 <br/>
 Join us to transform the way the world works.
 <br/>
 <br/>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 This role can be based in New York City, San Francisco, or Sunnyvale.
 <br/>
 <br/>
 At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
 <br/>
 <br/>
 The LinkedIn Marketing Solutions (LMS) Integrated Marketing Team is looking for a skilled marketer to lead the strategy and operations for and oversee the execution of LMS&rsquo; content marketing engine &mdash; the business&rsquo;s scaled distribution arm and &ldquo;megaphone.&rdquo; This individual will lead a team that looks after all owned content channels, and will orchestrate the omnichannel distribution of thought leadership, product/solutions messaging and campaign narratives that help shift perceptions of LinkedIn among its target audience of B2B marketers and B2B marketing decision makers. This role includes strategic ownership of LMS&rsquo; flagship page on LinkedIn, which this individual and their team will use to demonstrate best-in-class examples of LinkedIn-first B2B marketing.
 <br/>
 <br/>
 This individual will play a pivotal role in ensuring strategic source content &mdash; developed by our Product Marketing, Marketplace Innovation, Solutions Marketing and B2B Institute teams, among other x-functional IP creators &mdash; is transformed into impactful, customer-facing assets across multiple formats and channels.
 <br/>
 <br/>
 This Global Head of Content Marketing will also lead the development and ongoing evolution of LMS&rsquo;s content operating model, which guides how content flows from strategy through production to distribution.
 <br/>
 <br/>
 The ideal candidate is a strong business and content strategist, thinker, writer, an avid consumer of media and a team player who is confident in their craft. A sense of humor and a desire to have fun are also essential, of course!
 <br/>
 <br/>
 <strong>
  Responsibilities:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Content Strategy &amp; Planning
  </li>
  <ul>
   <li>
    Own and evolve LMS&rsquo;s global content marketing strategy with a focus on omnichannel distribution and LinkedIn-first execution.
   </li>
   <li>
    Define editorial direction for owned channels and develop integrated content campaigns around key business moments (e.g. annual budget cycles, product launches).
   </li>
  </ul>
  <li>
   Channel Ownership &amp; Execution
  </li>
  <ul>
   <li>
    Oversee a team that manages all owned content channels, including the LinkedIn for Marketing Blog, the LinkedIn for Marketing Page, and the LinkedIn Ads microsite.
   </li>
   <li>
    Drive consistency, relevance, and performance across content formats and channels &mdash; using long-form content, short-form content, video content, webinars, and newsletters.
   </li>
  </ul>
  <li>
   Cross-Functional Collaboration
  </li>
  <ul>
   <li>
    Partner with teams like The B2B Institute and Marketplace Innovation to adapt and scale thought leadership content.
   </li>
   <li>
    Partner with teams like Product Marketing and Solutions marketing to adapt and scale product and solutions-focused content.
   </li>
   <li>
    Collaborate cross-functionally with Web Marketing, Corporate Communications, and other stakeholders to surface and amplify thought leadership stories across owned, earned, and paid channels.
   </li>
   <li>
    Collaborate with teams across the LMS business including Customer Marketing, Ecosystem Marketing, Growth Marketing, Web Marketing, Corporate Communications, Sales and Legal to collate the right stories about LinkedIn&rsquo;s members, customers and products.
   </li>
   <li>
    Act as the go-to expert in scaled communications across LMS, aligning messaging and timing across teams.
   </li>
  </ul>
  <li>
   Operational Leadership
  </li>
  <ul>
   <li>
    Lead development and governance of LMS&rsquo;s content operating model and editorial calendar, in partnership with Marketplace Innovation.
   </li>
   <li>
    Manage global content marketing budget and select a global team of agency partners that provide copy, social media management and reporting support to the team internally.
   </li>
   <li>
    Recommend and oversee the implementation of workflows, intake processes, approvals, and team alignment to enable content reuse, velocity, and clarity.
   </li>
  </ul>
  <li>
   Industry Leadership
  </li>
  <ul>
   <li>
    Build and maintain strong relationships with key industry influencers, customers, and external partners to extend the reach of LinkedIn&rsquo;s content.
   </li>
  </ul>
  <li>
   Team Management &amp; Development
  </li>
  <ul>
   <li>
    Manage and mentor a high-performing team of content, web and social media marketers.
   </li>
   <li>
    Foster a culture of editorial excellence, creative experimentation, and strategic alignment.
   </li>
  </ul>
  <li>
   Measurement &amp; Optimization
  </li>
  <ul>
   <li>
    Define content marketing KPIs and measure content performance across visibility, engagement, and pipeline contribution.
   </li>
   <li>
    Use performance insights to continuously optimize content formats, delivery strategies, and channel mix.
    <br/>
   </li>
  </ul>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <strong>
  Basic Qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   BS/BA Degree or equivalent experience
  </li>
  <li>
   10+ years of experience in content marketing, social media marketing, brand editorial, or digital marketing roles, with a proven track record in a B2B ads or SaaS environment
  </li>
  <li>
   3+ years of people leadership experience; managing content marketers or cross-functional teams
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Preferred Qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Proven experience leading content and social strategy, managing multi-channel campaigns at scale, and building or refining editorial workflows.
  </li>
  <li>
   Background in ads, media, publishing, journalism, or brand storytelling, with understanding of media relations, influencer marketing, PR, and B2B marketing trends.
  </li>
  <li>
   Expertise in content operations, editorial planning, campaign execution, SEO/content governance, and global distribution best practices.
  </li>
  <li>
   Exceptional writing, editing, and storytelling skills with ability to craft compelling narratives for senior audiences and translate complex B2B/AdTech concepts into clear, engaging content.
  </li>
  <li>
   Familiarity with AI-powered content tools and a data-driven approach to measuring and optimizing performance (Google Analytics, Adobe Analytics, HubSpot, CMS dashboards).
  </li>
  <li>
   Hands-on experience with publishing tools and platforms (Sprinklr, Hootsuite, WordPress, Adobe CQ), and working knowledge of basic HTML/CSS and Photoshop.
  </li>
  <li>
   Strong project management and organizational skills, with the ability to juggle multiple workflows and maintain high attention to detail.
  </li>
  <li>
   Experience with influencer programs, thought-leadership amplification, and using LinkedIn as a strategic distribution platform.
  </li>
  <li>
   Comfort working in global, fast-paced, cross-functional environments and managing external agency partners.
  </li>
  <li>
   Proficiency with Microsoft Office and Google Workspace.
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Suggested Skills:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Content Strategy &amp; Storytelling
  </li>
  <li>
   Analytics &amp; Optimization
  </li>
  <li>
   Digital &amp; Social Expertise
  </li>
  <li>
   Project &amp; Workflow Management
  </li>
  <li>
   Collaboration &amp; Communication
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $149,000 to $233,000
 <br/>
 <br/>
 Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
 <br/>
 <br/>
 The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
 <br/>
 <br/>
 <strong>
  Additional Information
  <br/>
  <br/>
 </strong>
 <strong>
  Equal Opportunity Statement
  <br/>
  <br/>
 </strong>
 We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
 <br/>
 <br/>
 LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
 <br/>
 <br/>
 If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
 <br/>
 <br/>
 Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
 <br/>
 <br/>
 <ul>
  <li>
   Documents in alternate formats or read aloud to you
  </li>
  <li>
   Having interviews in an accessible location
  </li>
  <li>
   Being accompanied by a service dog
  </li>
  <li>
   Having a sign language interpreter present for the interview
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
 <br/>
 <br/>
 LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
 <br/>
 <br/>
 <strong>
  San Francisco Fair Chance Ordinance
  <br/>
  <br/>
 </strong>
 Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
 <br/>
 <br/>
 <strong>
  Pay Transparency Policy Statement
  <br/>
  <br/>
 </strong>
 As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
 <br/>
 <br/>
 <strong>
  Global Data Privacy Notice for Job Candidates
  <br/>
  <br/>
 </strong>
 Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
 <br/>
 <br/>
</div>


Global Head of Content Marketing, LinkedIn Marketing Solutions

Addepar

<div><div><p><b>Who We Are</b></p>
<p>
Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. Hundreds of thousands of users have entrusted Addepar to empower smarter investment decisions and better advice over the last decade. With client presence in more than 50 countries, Addepar's platform aggregates portfolio, market and client data for over $8 trillion in assets. Addepar's open platform integrates with more than 100 software, data and services partners to deliver a complete solution for a wide range of firms and use cases. Addepar embraces a global flexible workforce model with offices in New York City, Salt Lake City, Chicago, London, Edinburgh, Pune and Dubai.</p></div><h4 class="jobSectionHeader"><b>
The Role</b></h4>
<p>
We are currently seeking a Content Strategist to join our Creative Studio and Web team as part of the larger Communications and Marketing organization at Addepar.</p>
<p>
This role involves conducting content audits and gap analyses to assess existing content for effectiveness, identifying outdated content and opportunities for optimization. You will leverage analytical thinking, creativity, and collaboration to align content with business objectives, user needs and brand guidelines.<br>
<br>
Addepar takes a market-based approach to pay. A successful candidate's starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.<br>
<br>
The current range for this role is $94,000 - $147,000 + bonus + equity + benefits.</p>
<p>
Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.</p>
<h4 class="jobSectionHeader"><b>
What You'll Do</b></h4>
<ul><li>Content Strategy and Vision: You will define content vision and goals for product launches, marketing campaigns and executive thought leadership programs by creating strategic frameworks to maintain consistent content structure, voice, and tone</li>
<li>Content Audits and Optimization: You will conduct content audits and gap analyses to assess existing content for effectiveness while identifying outdated content and opportunities for optimization. You will also be responsible for developing an operational process for content archiving to maintain an organized, relevant content library</li>
<li>Editorial Calendar Management: You will create and manage editorial calendars that outline content themes, formats, schedules and distribution channels</li>
<li>SEO and content optimization: You will be responsible for maintaining content guidelines that incorporate SEO best practices, collaborating with our web and performance marketing teams to ensure content effectively reaches its intended audience. Additionally, you will optimize content for professional social platforms such as LinkedIn and X to maximize engagement and reach</li>
<li>Content project management and workflow optimization: You will oversee the content production process to ensure timely delivery of high-quality content. This involves working with writers, designers and web developers as part of the Creative Studio and Web team, while tracking workflows on Monday.com</li>
<li>Leverage segment and persona research: You will analyze our audience's needs, pain points, motivations and behaviors, and subsequently align these insights with appropriate content frameworks</li>
<li>Collaborate with Cross-Functional Teams: You will serve as a bridge between the Product Marketing, Performance Marketing and Corporate Communications teams to ensure our content aligns with the broader goals of the department and company</li>
<li>Measure and analyze content performance: You will track content performance metrics and analyze this data to understand what's working, identify areas for improvement and iterate on the content strategy to grow our digital channels</li>
</ul><h4 class="jobSectionHeader"><b>Who You Are</b></h4>
<ul><li>Bachelor's degree in Marketing, Communications, Journalism, English or a related field</li>
<li>Preferably 5+ years of experience in content strategy, digital marketing or a related role, preferably within the fintech or financial services industry. Agency experience is also a plus</li>
<li>Able to work in the office 2-3 days per week in our NYC headquarters.</li>
<li>Demonstrated experience in developing and executing successful content strategies</li>
<li>Experience with marketing automation and CRM tools (e.g., Monday, Salesforce, Marketo) is preferred</li>
<li>Experience with CMS systems like Wordpress is preferred.</li>
<li>A portfolio showcasing relevant work, such as published articles, marketing campaigns or content strategy examples</li>
</ul><div><p><b>
Our Values</b></p>
<ul>
<li><b>Act Like an Owner - </b>Think and operate with intention, purpose and care. Own outcomes.</li>
<li><b>Build Together - </b>Collaborate to unlock the best solutions. Deliver lasting value.</li>
<li><b>Champion Our Clients - </b>Exceed client expectations. Our clients' success is our success.</li>
<li><b>Drive Innovation - </b>Be bold and unconstrained in problem solving. Transform the industry.</li>
<li><b>Embrace Learning - </b>Engage our community to broaden our perspective. Bring a growth mindset.</li>
</ul>
<p>In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.</p>
<p>
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.</p>
<p>
PHISHING SCAM WARNING: Addepar is among several companies recently made aware of a phishing scam involving con artists posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote &quot;interviews,&quot; and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from Addepar without a formal interview process. Additionally, Addepar will not ask you to purchase equipment or supplies as part of your onboarding process. If you have any questions, please reach out to TAinfo@addepar.com.</p></div></div>

Content Strategist

Columbia University

<div><ul><li>Job Type: Officer of Administration</li>
<li>Bargaining Unit:</li>
<li>Regular/Temporary: Regular</li>
<li>End Date if Temporary:</li>
<li>Hours Per Week: 35</li>
<li>Standard Work Schedule:</li>
<li>Building:</li>
<li>Salary Range: $83,000-$93,700</li>
</ul><div><i>The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.</i></div><br>
<div></div>
<p></p>
<p>Position Summary</p>
<div>
<p>Columbia University Irving Medical Center seeks a creative, detail-oriented, and digitally proficient Communications and Marketing Specialist to support initiatives for the CUIMC Office of Communication&rsquo;s mission in collaboration with clinical departments.</p>
</div>
<div><p>This role contributes to communicating the impact of CUIMC&rsquo;s clinical services, research, and education through engaging storytelling and multi-channel marketing efforts. The ideal candidate has strong writing skills, a solid understanding of digital platforms, and the ability to manage multiple assignments in a fast-paced environment.</p>
</div>
<p></p><p>Responsibilities</p>
<div>
<div><p>The responsibilities will include the following:</p>
</div>
<div><p><b>Essential Duties:</b></p>
</div>
<div><p><b>Content Development &amp; Messaging</b></p>
</div>
<div><ul><li><p>Drafts and assists with editing content for diverse audiences, including patients, faculty, researchers, students, peers/referring providers, and the broader health care community.</p>
</li>
</ul></div><div><ul><li><p>Coordinates with clinical leadership and communications colleagues to align content with departmental priorities and institutional objectives.</p>
</li>
</ul></div><div><ul><li><p>Contributes to materials, such as web copy, patient stories, service line features, provider bios, newsletters, and internal communications.</p>
</li>
</ul></div><div><ul><li><p>Supports content planning and review processes in collaboration with the central communications team, ensuring alignment with organizational messaging and acting as a liaison for basic content coordination needs.</p>
</li>
</ul></div><div><ul><li><p>Ensures all communications follow CUIMC brand voice, HIPAA requirements, and institutional messaging guidelines.</p>
</li>
</ul></div><div><ul><li><p>Creates engaging, high-quality content and graphics for departmental social media channels, ensuring consistency, brand alignment, and strategic coordination with related communications projects.</p>
</li>
</ul></div><div><p><b>Digital Marketing</b></p>
</div>
<div><ul><li><p>Assists the marketing team with implementing campaigns to support patient acquisition, faculty promotion, clinical program visibility, and research awareness.</p>
</li>
</ul></div><div><ul><li><p>Updates and maintains department websites using CMS tools (e.g., Sitecore, Drupal, Adobe) under guidance from senior staff.</p>
</li>
</ul></div><div><ul><li><p>Help prepare and distribute email marketing campaigns, including audience segmentation, formatting, and scheduling, using tools such as Salesforce Marketing Cloud or Mailchimp.</p>
</li>
</ul></div><div><ul><li><p>Contributes to the development of social media content calendars and scheduling; monitor audience engagement and flag items for follow-up.</p>
</li>
</ul></div><div><ul><li><p>Supports the development and scheduling of social media content calendars under the guidance of communications leadership; monitors audience engagement trends and flags declines for follow-up, while proactively identifying potential calendar conflicts and applying industry best practices to optimize audience reach and engagement.</p>
</li>
</ul></div><div><ul><li><p>Applies foundational SEO practices to improve content visibility and assist with SEM initiatives.</p>
</li>
</ul></div><div><ul><li><p>Helps maintain provider profiles, including bios, specialties, expertise, headshots, and locations.</p>
</li>
</ul></div><div><ul><li><p>Tracks and reports on assigned project expenses to ensure budget adherence.</p>
</li>
</ul></div><div><ul><li><p>Provide basic brand guidance and content assistance to departmental stakeholders.</p>
</li>
</ul></div><div><p><b>Analytics &amp; Performance Tracking</b></p>
</div>
<div><ul><li><p>Collect data on campaign and channel performance using analytics tools (e.g., Piwik Pro Analytics, social media insights, CRM dashboards).</p>
</li>
</ul></div><div><ul><li><p>Prepare summary reports and highlight observations for senior staff review.</p>
</li>
</ul></div><div><ul><li><p>Assist with benchmarking research and trend tracking to inform future content and marketing activities.</p>
</li>
</ul></div><div><p><b>Project Management</b></p>
</div>
<div><ul><li><p>Serve as a point of contact for day-to-day communications and marketing requests within assigned department(s).</p>
</li>
</ul></div><div><ul><li><p>Prepares concise summary and project status reports with key observations, communicating findings and deadlines clearly to senior staff for review and decision-making.</p>
</li>
</ul></div><div><ul><li><p>Work closely with clinical faculty and staff to gather information, approvals, and materials for communications projects.</p>
</li>
</ul></div><div><ul><li><p>Coordinate project timelines and deliverables with internal teams, including editorial, digital, marketing, design, and media relations.</p>
</li>
</ul></div><div><ul><li><p>Assist with drafting press releases and coordinate with CUIMC Office of Communications for media review and distribution.</p>
</li>
</ul></div><div><p><b>Other</b></p>
</div>
<div><ul><li><p>Stays informed about emerging trends in healthcare marketing, digital communications, and academic medicine.</p>
</li>
</ul></div><div><ul><li><p>Participates in communications projects and initiatives as assigned by senior staff.</p>
</li>
</ul></div><div><ul><li><p>Performs other duties as required.</p>
</li>
</ul></div></div><p></p><p>Minimum Qualifications</p>
<ul>
<li>Bachelor's degree or equivalent in education and experience, plus three years of experience.</li>
</ul>
<p></p><p>Preferred Qualifications</p>
<p>
Minimum Qualifications</p>
<ul>
<li>Minimum of a Bachelor&rsquo;s degree or equivalent experience in Marketing, Communications, Public Health, Journalism, Public Relations, or a related field.</li>
</ul>
<div><ul><li><p>3 years of marketing and communications experience, preferably in health care, academic medicine, or higher education.</p>
</li>
</ul></div><div><ul><li><p>Strong writing, editing, and storytelling skills, with the ability to adapt complex information for general audiences.</p>
</li>
</ul></div><div><ul><li><p>Experience contributing to digital marketing campaigns.</p>
</li>
</ul></div><div><ul><li><p>Familiarity with CMS platforms, web analytics tools, SEO/SEM, social media management tools, and email marketing software.</p>
</li>
</ul></div><div><ul><li><p>Basic skills in graphic design or multimedia tools (e.g., Canva, Adobe Creative Suite).</p>
</li>
</ul></div><div><ul><li><p>Strong organizational skills, attention to detail, and ability to work collaboratively with diverse teams.</p>
</li>
</ul></div><div><ul><li><p>Ability to manage multiple projects and meet deadlines in a fast-paced environment.</p>
</li>
<li><p>Experience working in a health care, academic medical center, or higher education setting.</p>
</li>
<li><p>Understanding of health marketing, service line promotion, or patient engagement strategies.</p>
</li>
<li><p>Familiarity with CRM or marketing automation tools (e.g., Salesforce, Marketo, HubSpot)</p></li><div></div><li><br>
<div>
</div></li></ul></div><p></p><p>Equal Opportunity Employer / Disability / Veteran</p>
<p>
Columbia University is committed to the hiring of qualified local residents.</p></div>

Comms/Marketing Specialist

JPMorganChase

<div><b>JOB DESCRIPTION</b><p><br>
Chase Travel Management &amp; Advisory, a JPMorgan Chase company, is a leading global travel management service that provides exceptional travel experiences to our clients. We are committed to delivering innovative solutions and unparalleled service. As part of the JPMorgan Chase family, we leverage our global reach and resources to offer our clients the best in travel management.<br>
</p><p><br>
As a Marketing Strategy Senior Associate within Chase Travel Management &amp; Advisory Marketing Team, you will be responsible for developing and executing content marketing strategies that drive engagement, brand awareness, and lead generation. This role requires a strategic thinker with a strong understanding of digital marketing trends, creative vision, and the ability to analyze data to inform content decisions.
</p><p><b>Job Responsibilities
</b></p><ul><li>Develop and implement content marketing strategies that align with Chase Travel Management &amp; Advisory's business objectives and target audience.
</li><li>Collaborate with cross-functional teams, including sales, and product, to create compelling content and visually engaging assets that resonate with our audience.
</li><li>Serve as the lead designer for marketing campaigns, creating high-quality visual assets and ensuring brand consistency and engaging visual storytelling across all channels.
</li><li>Contribute to the ideation and development of multimedia content, such as videos, infographics, and interactive experiences, to enhance audience engagement.
</li><li>Analyze market trends, customer insights, and competitive landscape to inform both content and creative strategy.
</li><li>Monitor and report on content and creative performance metrics, using data to optimize and refine strategies.
</li><li>Manage content and creative calendars and ensure timely delivery of assets across various channels, including social media, email, and web.
</li><li>Conduct regular audits of existing content and creative assets to ensure consistency and alignment with brand messaging.
</li><li>Stay up-to-date with industry trends and best practices in content marketing, digital media, and design.</li></ul><p><b>
Required qualifications, capabilities, and skills</b></p><ul>
<li>Bachelor&rsquo;s degree in Marketing, Communications, Business, Graphic Design, or a related field.
</li><li>5+ years of experience in content marketing, digital marketing, or a similar role, with exposure to creative and design work.
</li><li>Strong analytical skills with the ability to interpret data and make informed decisions.
</li><li>Excellent written, verbal, and visual communication skills.
</li><li>Proficiency in content management systems (CMS), marketing analytics tools, and design software (e.g., Adobe Creative Suite, Canva).
</li><li>Experience with SEO, SEM, social media marketing, and creative asset development.
</li><li>Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.</li></ul>
<b>ABOUT US</b><p><br>
Chase is a leading financial services firm, helping nearly half of America&rsquo;s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
</p><p></p><p>We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
</p><p></p><p>We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants&rsquo; and employees&rsquo; religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.</p><p></p><p>
Equal Opportunity Employer/Disability/Veterans</p><br>
<br>
<br>
<b>ABOUT THE TEAM</b><br>
<div>
Our Consumer &amp; Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We&rsquo;re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions &ndash; all while ranking first in customer satisfaction.</div><div><br>
<br>
</div><div>We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.</div></div>

Marketing Strategy Senior Associate - Chase Travel

<div><ul><li>Job Type: Officer of Administration</li>
<li>Bargaining Unit:</li>
<li>Regular/Temporary: Regular</li>
<li>End Date if Temporary:</li>
<li>Hours Per Week: 35</li>
<li>Standard Work Schedule:</li>
<li>Building:</li>
<li>Salary Range: $103,100-$117,400</li>
</ul><div><i>The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.</i></div><br>
<div></div>
<p></p>
<p>Position Summary</p>
<div>
<p>Columbia University Irving Medical Center seeks a strategic, creative, and digitally savvy Communications and Marketing Senior Specialist to lead initiatives supporting the CUIMC Office of Communication&rsquo;s mission in close collaboration with clinical departments.</p>
</div>
<div><p>This role plays a key part in communicating the impact of our clinical services, research, and education through compelling storytelling and innovative marketing strategies. The ideal candidate will have exceptional writing skills, a strong understanding of health care audiences, and deep experience managing campaigns across platforms.</p>
</div>
<p></p><p>Responsibilities</p>
<p>
The responsibilities will include the following:</p>
<div>
<p><b>Essential Duties:</b></p>
</div>
<div><p><b>Content Development</b></p>
</div>
<div> <ul><li><p>Contributes to the design of the communications strategy and carries out the development and management of high-quality content tailored to patients, faculty, researchers, students, peers/referring providers, and the broader healthcare community.</p>
</li>
</ul></div><div><ul><li><p>Conducts benchmarking research and leverages internal priorities to make informed recommendations that shape content strategy.</p>
</li>
</ul></div><div><ul><li><p>Collaborates with administrative and clinical leadership to define content approach that aligns with departmental goals and institutional objectives. Produces various materials, including web copy, patient stories, service line features, provider bios, newsletters, and internal communications.</p>
</li>
</ul></div><div><ul><li><p>Collaborates with the central editorial team to produce content.</p>
</li>
</ul></div><div><ul><li><p>Ensures all communications maintain a consistent brand voice and comply with HIPAA regulations, brand standards, and institutional messaging guidelines. Produces written content and basic graphics to support the department&rsquo;s social media accounts.</p>
</li>
</ul></div><div><ul><li><p>Facilitates awareness and understanding of available resources and guidelines by creating effective channels for information sharing and knowledge exchange among users.</p>
</li>
</ul></div><div><p><b>Digital Marketing &amp; Strategy</b></p>
</div>
<div><ul><li><p>Collaborates with the marketing team to plan and lead multi-channel campaigns that drive patient acquisition, enhance faculty promotion, increase clinical program visibility, and raise awareness of research initiatives across the health system. Oversees content management and optimization of department websites using CMS tools (e.g., Sitecore, Drupal, Adobe).</p>
</li>
</ul></div><div><ul><li><p>Oversee email marketing initiatives, including audience segmentation, automation, and analytics, using tools like Salesforce Marketing Cloud or Mailchimp.</p>
</li>
</ul></div><div><ul><li><p>Supports the development of strategic partnerships within Columbia by staying informed on client needs and market trends to identify potential growth opportunities. Monitors competitive landscape and healthcare industry trends, providing regular analysis and reports to inform marketing objectives.</p>
</li>
</ul></div><div><ul><li><p>Establish and manage social media strategies, content calendars, and engagement approaches to strengthen brand reputation.</p>
</li>
</ul></div><div><ul><li><p>Assists in optimizing and scaling digital marketing plans by analyzing performance data and supporting adjustments to improve campaign reach and effectiveness across platforms.</p>
</li>
</ul></div><div><ul><li><p>Monitors and responds to audience engagement across platforms, including provider ratings, reviews, and social media platforms.</p>
</li>
</ul></div><div><ul><li><p>Maintains provider profiles (bios, specialties, expertise, headshots, locations).</p>
</li>
</ul></div><div><ul><li><p>Applies search engine optimization (SEO) and search engine marketing (SEM) best practices to enhance content discoverability across digital channels.</p>
</li>
</ul></div><div><ul><li><p>Assists in monitoring project budgets and ensuring alignment with institutional cost expectations.</p>
</li>
</ul></div><div><p><b>Analytics &amp; Performance Tracking</b></p>
</div>
<div><ul><li><p>Measures and reports on the performance of campaigns and digital channels using tools like Piwik Pro Analytics, social media insights, and CRM dashboards.</p>
</li>
</ul></div><div><ul><li><p>Provides actionable recommendations based on data to improve outreach, engagement, and ROI.</p>
</li>
</ul></div><div><ul><li><p>Analyzes and presents data to various stakeholders, adapting communication style to effectively engage different audiences.</p>
</li>
</ul></div><div><p><b>Collaboration &amp; Project Management</b></p>
</div>
<div><ul><li><p>Serves as the primary communications liaison between the clinical departments and CUIMC&rsquo;s central Office of Communication.</p>
</li>
</ul></div><div><ul><li><p>Builds strong relationships with clinical leadership, faculty, and staff to identify opportunities for storytelling and promotional efforts. Coordinates projects across internal teams (editorial, digital, marketing, design, and media).</p>
</li>
</ul></div><div><ul><li><p>Provide brand guidance, content recommendations, and messaging support to departmental stakeholders. Support press release development and work with the CUIMC Office of Communications on media relations and public announcements.</p>
</li>
</ul></div><div><p><b>Other</b></p>
</div>
<div><ul><li><p>Engages in ongoing learning to stay current with best practices in healthcare marketing, digital communications, and institutional branding.</p>
</li>
</ul></div><div><ul><li><p>Supports special projects or initiatives as assigned by senior communications leadership.</p>
</li>
</ul></div><div><ul><li><p>Performs other duties as assigned.</p>
</li>
</ul></div><p></p><p>Minimum Qualifications</p>
<ul>
<li>Bachelor's Degree or equivalent in education and experience, plus four years of experience.</li>
</ul>
<p></p><p>Preferred Qualifications</p>
<ul>
<li>Minimum of a Bachelor&rsquo;s degree or equivalent experience in Marketing, Communications, Public Health, Journalism, Public Relations, or a related field.</li>
<li>4 years of marketing and communications experience, preferably in health care, academic medicine, or higher education.</li>
<li>Exceptional writing, editing, and storytelling skills with an ability to translate complex medical or research information for lay audiences.</li>
<li>Proven experience developing and executing digital marketing campaigns.</li>
<li>Understanding CMS platforms, web analytics tools, SEO/SEM, social media management tools, and email marketing software.</li>
<li>Basic understanding of graphic design and multimedia tools (e.g., Canva, Adobe Creative Suite).</li>
<li>Strong project management, interpersonal, and cross-functional collaboration skills.</li>
<li>Ability to thrive in a fast-paced environment.</li>
<li>Experience in an academic medical center or teaching hospital environment.</li>
<li>Knowledge of health marketing, service line promotion, or patient engagement strategies.</li>
<li>Familiarity with CRM, marketing automation tools (e.g., Salesforce, Marketo, HubSpot).</li>
</ul>
<p></p><p>Equal Opportunity Employer / Disability / Veteran</p>
<p>
Columbia University is committed to the hiring of qualified local residents.</p></div>

Comms/Marketing Sr Specialist

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