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digital marketing executive Jobs in Karachi

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content strategy head b2b

HR Ways

About Our Client: ﻿Our client is a global leader in workplace behavior change, empowering businesses to cultivate skills and habits that drive safety, health, and productivity since 1992.What We're Looking For:We are looking for an experienced Senior Content Strategist with 3 to 5 years of hands-on experience in content management, strategy, and marketing. The ideal candidate will be responsible for managing end-to-end content workflows and developing comprehensive content strategies across multiple channels including blogs, social media, cold campaigns, and whitepapers. A strategic thinker with excellent organizational skills and a deep understanding of content marketing is essential for this role.Responsibilities:<ul><li>Develop, manage, and optimize content workflows to ensure timely delivery and high-quality output.</li><li>Create comprehensive content strategies that align with business goals and target audiences across multiple platforms.</li><li>Manage the blog editorial calendar including topic ideation, keyword strategy, content creation, and final publishing.</li><li>Collaborate with SEO and marketing teams to integrate keyword research and SEO best practices into content.</li><li>Develop and execute content marketing campaigns to support lead generation and brand positioning objectives.</li><li>Monitor content performance using analytics tools, reporting insights and recommending improvements.</li><li>Work cross-functionally with design, social media, and sales teams to ensure cohesive brand messaging and campaign execution.</li><li>Stay updated on industry trends, content marketing innovations, and best practices including AI content automation.</li></ul>What's Required:Content Management:<ul><li>3 to 5 years of professional experience in managing content workflows.</li><li>Proven ability to oversee content calendars, ensuring smooth workflow from ideation to publication.</li></ul>Content Strategy:<ul><li>Experience in creating full content strategies tailored for different content types such as blogs, landing pages, social media, cold outreach campaigns, whitepapers, and more.</li><li>Expertise in managing blog editorial calendars, including topic selection, keyword research and final publication.</li></ul>Content Marketing:<ul><li>Ability to develop and implement effective content marketing strategies to drive lead generation and brand awareness.</li><li>Strong understanding of content promotion tactics and measurement of content marketing ROI.</li></ul>AI Content Automation:<ul><li>Experience integrating AI solutions to streamline content production, improve efficiency, and maintain quality standards.</li><li>Ability to balance automated content generation with human oversight to ensure relevance and brand voice consistency.</li></ul>Other Details:Work Mode: Onsite, KarachiExperience: 3-5 yearsDays: ﻿Monday to FridayTiming: ﻿9AM-6PM﻿Benefits:<ul><li>Annual performance-based increments and bonuses</li><li>Health insurance</li><li>Life Insurance, and more</li></ul>Job Type: Full-timeWork Location: In person

Content Strategy Head - B2B

Fulcrum

We&rsquo;re Hiring: Head of Marketing for our clientLocation: KarachiTimings: 1:00 PM &ndash; 9:00 PMEmployment Type: Full-TimeSalary: 600,000-1,500,000Job Overview: We are looking for a results-driven Head of Marketing to strengthen our digital presence and accelerate business growth across B2B and B2C segments across the global market. The ideal candidate will develop, execute, and optimize data-driven campaigns across paid search, social media, email marketing, and other digital channels.Key Responsibilities: Develop and execute performance marketing campaigns across multiple digital channels.Drive lead generation and customer acquisition for both B2B and B2C markets.Analyze campaign performance, identify improvement areas, and optimize accordingly.Manage and allocate advertising budgets to maximize ROI.Handle client communication, requirement understanding, and expectation management.Maintain and grow key accounts through strategic relationship management.Collaborate with sales, creative, and other cross-functional teams.Create engaging content for social media and email marketing campaigns.Stay updated with industry trends, tools, and best practicesPreferred Qualifications: Experience with attribution modeling and data analysis toolsKnowledge of SEO and content marketing strategiesPrior exposure to both B2B and B2C campaign managementGraduates from LUMS,IBA,IoBM, or SZABIST will be preferred.If you meet the criteria and are ready to take your Head of Marketing to the next level, apply now or share with someone who might be a great fit!Job Type: Full-timePay: Rs600,000.00 - Rs1,500,000.00 per monthWork Location: In person

Head of Marketing

SANAULLAH & CO.

Key ResponsibilitiesMarketing Strategy Execution &amp; Support<ul><li>Facilitate in developing and implementing marketing plans aligned with business objectives.</li><li>Execute approved marketing strategies under the guidance of senior management.</li><li>Support the Marketing Head/Management in planning quarterly and annual campaigns.</li></ul>Campaign Management<ul><li>Plan, coordinate, and execute multi-channel marketing campaigns (digital, social media, email, SEO/SEM, and offline).</li><li>Monitor campaign performance and suggest optimization strategies.</li><li>Coordinate with vendors, designers, and agencies to ensure timely delivery.</li></ul>Digital Marketing &amp; Online Presence<ul><li>Manage and optimize social media platforms to increase engagement and brand visibility.</li><li>Oversee website updates, blog publishing, and content uploads.</li><li>Run and monitor paid ad campaigns (Google Ads, LinkedIn, Meta).</li><li>Track analytics and prepare performance reports.</li></ul>Content Development &amp; Branding<ul><li>Develop marketing content including brochures, presentations, case studies, email campaigns, and website content.</li><li>Ensure brand consistency across all communication channels.</li><li>Assist in preparing company profiles, proposals, and marketing collaterals.</li></ul>Market Research &amp; Competitive Analysis<ul><li>Conduct research on industry trends, competitors, and target markets.</li><li>Identify new market opportunities and customer segments.</li><li>Provide insights to improve positioning and messaging.</li></ul>Sales &amp; CRM Coordination<ul><li>Coordinate with the sales team to support lead generation and nurturing activities.</li><li>Maintain CRM records and marketing databases.</li><li>Assist in developing marketing materials that support sales pitches and proposals.</li></ul>Events &amp; Promotional Activities<ul><li>Support planning and execution of exhibitions, trade shows, corporate events, and seminars.</li><li>Coordinate logistics, promotional materials, and post-event follow-ups.</li><li>Track event ROI and prepare summary reports.</li></ul>Reporting &amp; Performance Monitoring<ul><li>Prepare weekly and monthly marketing performance reports.</li><li>Analyze KPIs including lead generation, engagement rates, conversion metrics, and ROI.</li><li>Support budgeting and expense tracking.</li></ul>Required Skills &amp; Competencies<ul><li>Strong execution and coordination skills.</li><li>Good analytical ability to interpret marketing data.</li><li>Proficiency in digital marketing tools, Google Analytics, SEO tools, and CRM systems.</li><li>Familiarity with B2B marketing, preferably in ERP, IT, fintech, or professional services.</li><li>Strong written and verbal communication skills.</li><li>Ability to manage multiple tasks and meet deadlines.</li><li>Basic graphic design knowledge (Adobe Creative Suite or Canva) is a plus.</li><li>Team-oriented mindset with strong organizational skills.</li></ul>Education &amp; Experience<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing (HEC-recognized institution).</li><li>4&ndash;5 years of relevant marketing experience, preferably in ERP, IT, fintech, or service-based industries.</li><li>Experience supporting structured marketing campaigns and business development efforts.</li></ul>Why Join FTI?Growing Industry Exposure Work in the expanding ERP and digital transformation sector in Pakistan.Collaborative Work EnvironmentBe part of a professional team that values coordination, transparency, and performance.Skill DevelopmentGain hands-on experience in B2B marketing, ERP industry positioning, and data-driven campaign management.Recreational &amp; Gaming ZoneUnwind and recharge in our dedicated gaming and relaxation area, fostering creativity, team bonding, and work-life balance.Competitive Benefits<ul><li>Market-competitive salary</li><li>Provident Fund</li><li>Medical benefits</li><li>Leave encashment</li><li>Performance-based bonuses</li></ul>Join FTI and contribute to building impactful marketing initiatives that support business growth and brand excellence.Job Type: Full-timeWork Location: In person

ERP Sales & Marketing Assistant Manager

Live Technologies

Company: Livetecs LLCLocation: Karachi, Pakistan (On-site)Schedule: Mon &ndash; Fri | 10:00 AM &ndash; 7:00 PMExperience: Minimum 3 years.About Livetecs LLCLivetecs is a premier provider of web-based Time and Expense tracking solutions with over 15 years of industry experience. We empower project managers worldwide to streamline operations through innovative, tailored SaaS solutions.Role OverviewWe are seeking a results-oriented Growth Marketer to scale our user acquisition. You will be responsible for lead generation, data-driven strategy, and optimizing the B2B SaaS funnel to drive measurable business success.Key Responsibilities &amp; Strategy<ul><li>Outbound Execution: Build, manage, and scale cold outreach campaigns using Apollo, Instantly, or Lemlist.</li><li>Funnel Optimization: Own the B2B SaaS funnel from MQL to SQL, ensuring high-intent leads are converted into a real pipeline.</li><li>Lead Strategy: Define Ideal Customer Profiles (ICPs) and build high-quality lead lists for US/UK-based markets.</li><li>Paid Media &amp; SEO: Execute and optimize PPC advertising (LinkedIn/Google Ads) and manage SEO content clusters to build topical authority.</li><li>Copywriting: Craft personalized, high-converting outbound email copy and landing page content.</li></ul>Technical Skills &amp; Tools<ul><li>Outbound Tools: Mastery of Apollo, Instantly, Lemlist, or similar automation platforms.</li><li>Analytics Mastery: Hands-on experience with GA4, Google Search Console, and CRM tracking.</li><li>SEO/SEM Tools: Proficiency in Ahrefs or SEMrush for keyword research and competitor gap analysis.</li><li>Performance Marketing: Solid understanding of LTV:CAC ratios, retargeting strategies, and CTR benchmarks.</li></ul>Qualifications<ul><li>Minimum 3 years of experience in Growth Marketing (SaaS experience highly preferred).</li><li>Analytical mindset with the ability to interpret complex data and forecast pipeline growth.</li><li>Proven track record of working with international clients (US/UK).</li><li>Excellent problem-solving skills and a results-driven approach.</li><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business, or a related field.</li></ul>Benefits and Compensation<ul><li>Competitive base salary + performance-based incentives.</li><li>Comprehensive health insurance and fuel allowance.</li><li>Paid Time Off (PTO) and learning/development opportunities.</li><li>Direct exposure to leadership and strategic growth planning.</li><li>Vibrant work environment with regular employee engagement activities.</li></ul>How to Apply<ul><li>Easy Apply: Submit your resume directly via this platform.</li><li>Email: Send your resume to basitjavaid@livetecs.com (CC: careers@livetecs.com)</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Do you have experience working in the B2B (SaaS) industry? If yes, then please elaborate.</li><li>Are you okay with a Full-Time On-Site Job?</li></ul>Experience:<ul><li>Marketing: 3 years (Preferred)</li></ul>Work Location: In person

Growth Marketer (B2B SaaS)

Ora-Tech Systems

1. Official Adobe Commerce DocumentationThe most important resource is the official documentation and learning portal.<ul><li>Adobe Experience League &ndash; tutorials, guides, and training</li><li>Admin Guides &ndash; marketing, CMS, promotions, and store configuration</li><li>Developer documentation &ndash; APIs, architecture, and integrations</li></ul>These guides help you understand features like CMS pages, merchandising, promotions, and content management in the platform.Good content ideas from documentation:<ul><li>How to use CMS pages in Adobe Commerce</li><li>Adobe Commerce marketing features explained</li><li>Managing promotions and discounts</li><li>Content staging for scheduled campaigns</li></ul>2. Adobe Commerce Resource LibraryAdobe provides a library of reports, guides, webinars, and articles for ecommerce professionals.Typical materials include:<ul><li>Ecommerce industry reports</li><li>B2B commerce trends</li><li>Infrastructure scaling guides</li><li>Customer experience strategies</li></ul>These are perfect for creating thought-leadership posts like:<ul><li>&ldquo;Top B2B Commerce Trends in 2026&rdquo;</li><li>&ldquo;How to Scale an Adobe Commerce Store for High Traffic&rdquo;</li></ul>3. Adobe Commerce BlogThe official Adobe blog has articles on commerce strategy, AI, personalization, and digital experience.Example topics you can write about:<ul><li>AI in ecommerce personalization</li><li>Content supply chain optimization</li><li>Customer journey optimization with Adobe tools</li></ul>The blog regularly publishes insights on new features, trends, and best practices.4. Community Forums &amp; Developer CommunityAnother strong resource is the Adobe Commerce community.Useful places:<ul><li>**Magento Open Source community forums</li><li>Adobe developer community</li><li>GitHub repositories</li><li>Stack Overflow discussions</li></ul>Developers often share:<ul><li>troubleshooting solutions</li><li>performance tips</li><li>extension recommendations</li></ul>These are great for technical blog posts.5. Commerce Marketplace (Extensions)The Adobe Commerce Marketplace provides modules and extensions.Examples of topics:<ul><li>Best blog extensions for Adobe Commerce</li><li>SEO extensions for Magento stores</li><li>AI content generators for product descriptions</li></ul>Blog modules allow merchants to create posts directly inside their store and optimize them for SEO.Example Adobe Commerce Content Post IdeasHere are ready-to-use blog topics:Beginner<ul><li>What is Adobe Commerce? Complete Guide</li><li>Adobe Commerce vs Shopify: Key Differences</li><li>Benefits of Adobe Commerce for B2B Ecommerce</li></ul>Marketing<ul><li>How to Use Content Marketing in Adobe Commerce</li><li>SEO Best Practices for Magento Stores</li><li>Using Content Staging for Seasonal Campaigns</li></ul>Technical<ul><li>Adobe Commerce Architecture Explained</li><li>Headless Commerce with Adobe Commerce</li><li>Top Extensions for Magento 2 Stores</li></ul>✅ Tip for content creators: Combine official documentation + real use cases (store optimization, SEO, extensions). This makes posts more practical and ranks better in search engines.Work Location: In person

Adobe Commerce Documentation

Human Capital HR Solutions

Head of Institutional Sales (B2B)Human Capital HR Solutions (HC) is hiring a Head of Institutional Sales (B2B) for a prestigious client in the Frozen Food Manufacturing Sector.Industry: Frozen Food ManufacturingLocation: Head Office &ndash; KarachiQualification: BBA / MBA (Marketing or related field)Experience: 5+ years in the Frozen Food IndustryCandidate Profile:<ul><li>Proven track record with institutional and modern trade accounts</li></ul><ul><li>Experience with superstores and large-scale buyers</li></ul><ul><li>Excellent negotiation, relationship management and strategic planning skills</li></ul><ul><li>Commercially astute and growth-driven</li></ul>Key Responsibilities:<ul><li>Lead and expand the Institutional and B2B sales portfolio nationwide</li></ul><ul><li>Build partnerships with superstores, modern trade, distributors, HoReCa and corporate clients</li></ul><ul><li>Identify and explore new institutional sales opportunities beyond conventional retail channels</li></ul><ul><li>Drive revenue growth, volume targets and market penetration strategies</li></ul><ul><li>Negotiate long-term supply agreements and pricing structures</li></ul><ul><li>Collaborate with Production, Supply Chain and Finance for smooth order fulfillment</li></ul><ul><li>Analyze sales data, market trends and competitor activity to refine strategies</li></ul><ul><li>Manage key accounts and maintain strong relationships with decision-makers</li></ul><ul><li>Build and lead a high-performing institutional sales team</li></ul>Compensation: Market CompetitiveApply at: careers1.hc@gmail.comCC: careers@humancapitalintl.comSubject Line: Mention &ldquo;Head of Institutional Sales &ndash; Karachi&rdquo;Follow our social accounts for the latest job opportunities:<ul><li>Instagram: https://www.instagram.com/humancapitalhrsolutions/</li></ul><ul><li>LinkedIn: https://www.linkedin.com/company/human-capital-hr-solution/</li></ul><ul><li>Facebook: https://www.facebook.com/humancapitalhrsolution/</li></ul>Job Type: Full-timePay: Rs250,000.00 - Rs300,000.00 per monthWork Location: In person

Head of Institutional Sales (B2B)

Unilever

<div>Unilever is currently hiring for Business excellence manager &amp; ACOM - UFS<div>
Function: CD/business Excellence</div>
Work Level: WL1
Reports to: Country head/BEX lead
Scope: National
Location: Karachi Head Office
Terms &amp; Conditions: Full-Time<div>
ABOUT UNILEVER FOOD SOLUTIONS</div>
Act like a founder, be part of a Winning team, accelerate your growth, stay ahead of the curve, enjoy the journey: JOIN UFS
Unilever Food Solutions (UFS) is the 2nd largest Business Unit of Unilever, is one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, and employs ~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to love what they do.
We at UFS have a bold and clear ambition and strategy in place for 2030 with a bold ambition on turnover and profitability, by being the best solution provider to our growing operator base. We plan to do this via a product first focus on superiority, by becoming the leader in AI powered Customer experience and by nurturing a Winning culture. We have had a history of delivering with excellence and resilient performance in the past few years. We also strive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide.
We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders. Our People agenda of Accelerate-Grow-Thrive consistently helps us lead in employee engagement, with scores exceeding Unilever scores across all dimensions and being one of the most engaged teams at Unilever.
Here, you will continuously learn, unlearn, and relearn, challenging yourself to accelerate your development in an end-to-end business and in end-to-end roles.If you're dreaming of contributing to Unilever&rsquo;s 2nd largest Business unit, a fast-growing business, where you're empowered so you can play to win and thrive as part of One Team with One Goal, then come and join us!
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. If you are passionate about Business excellence and category planning then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE:<ul><li>
Identify and customize reach and penetration initiatives into integrated business plan (IBP) and drive rigorous execution on the field.</li><li>
Set up BEX and CD Ops JTBDs following country IBP sign-off to ensure highest level of execution on the field.</li><li>
Change Leader for digital transformation in the country; acts as custodian of technology and improvement across commercial teams (sales &amp; marketing)</li><li>
Responsible for BEX Budget in country P&amp;L which includes CRM, Data automation and enhancement.</li><li>
Country owner for Reach &amp; Penetration OKRs.</li><li>
Leads Pakistan lead management flows and support/design new customer journeys.</li><li>
Provides data driven insights to all incentive designs and reviews key incentives to improve design.</li><li>
Governs Data Quality and Standardization of measurement within the country.</li><li>
Responsible for development of local dashboards and analytics.</li></ul><ul><li>
Responsible for seamless partner operations: Data Accuracy &amp; Stock Accuracy and data integration with Unilever Leverage/DDT system.</li><li>
Work closely with Chains, PULL and Push leads on execution of respective strategy in geography.</li><li>
End to end deployment of Push, Pull &amp; chains category plans and sop delivery.</li><li>
Provide operator and Channel understanding and input to marketing team.</li><li>
Drive business alignment from top to bottom in geography to deliver on targets.</li><li>
Coordinate with Supply Chain and Ensure Full Compliance of SOP Cycle.</li></ul> 
WHAT YOU NEED TO SUCCEED<div>
Education &amp; Work Experience 
<ul><li>Minimum of bachelor&rsquo;s degree</li><li>A Business degree preferably in Sales or Marketing</li><li>At least 2-3 years of working experience in Sales or Marketing.</li><li>B2B experience- HoReCa</li><li>Experience within the Foods category.</li></ul></div> 
Skills<ul><li>Strong communication and negotiation skills</li><li>Strong Communication skills</li><li>Problem solving skills</li><li>Field Sales and customer facing experience</li><li>Ability to multi-task and management competing deadlines.</li><li>People Management and teamwork</li><li>Advanced analytics for business</li></ul>
Leadership<ul><li>
You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.</li><li>
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.</li></ul>
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.</div>

ACOM and Business Excellence Manager

Explore 601+ Content strategy head b2b in Karachi this March. Find roles across top companies and apply now to boost your career.