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digital marketing manager Jobs in Karachi

digital marketing manager

creative strategist

Alibaba

<div><div>Basic Infomation<div><div><div>
Department:
Daraz</div><div>
Degree:
Bachelor</div><div>
Work Experience:
3 year</div></div></div></div><div>
Job Description<div>
Job Summary:
We are looking for a versatile Performance Creative Strategist to drive growth through high-impact paid media campaigns. Sitting at the intersection of content strategy, creative production, and performance marketing, you will do more than just design assets&mdash;you will define the why and how behind our creative success.
In this role, you will design compelling ad creatives (static, video, copy) while simultaneously analyzing performance data to refine our content strategy. You will turn insights into actionable creative decisions, ensuring every asset we produce is optimized for conversion, scalability, and brand resonance in overseas markets.
Job Requirements:
-End-to-End Creative Production: Design and produce a wide range of high-performing assets, including static images, videos, ad copy, and templates for Meta, TikTok, Google, and RTA.
-Data-Driven Strategy: Analyze creative performance metrics to identify winning hooks, visuals, and formats; use these insights to build tagging frameworks and guide future production.
-Market Intelligence: Research competitor strategies and market trends (especially in South Asia) to spot emerging viral styles and audience preferences.
-Strategic Planning: Develop monthly and quarterly content roadmaps aligned with platform promotion cycles, business goals, and lifecycle marketing stages.
-Process Optimization: Productize our creative workflow by establishing SOPs, reusable templates, and structured systems that scale production speed without sacrificing quality.
-Cross-Functional Collaboration: Partner with media buyers, product teams, and analysts to translate value propositions into visually compelling concepts that convert.
-Innovation: Leverage AI tools and new technologies to accelerate iteration speeds and explore novel creative formats.</div></div><div>
Position Requirement<div>
Experience &amp; Qualifications:
-Experience: 3&ndash;5 years of proven experience in E-commerce, Digital Design, Content Strategy, or Performance Creative.
-Technical Proficiency: Expert-level hands-on skills in design and editing software: Adobe Photoshop, Premiere Pro, After Effects, or equivalent tools.
-Portfolio Quality: A strong portfolio demonstrating high-quality ad creatives (static &amp; video) with a clear understanding of what makes an ad &quot;convert&quot; vs. just &quot;look nice.&quot;
-Data Literacy: Strong ability to interpret performance data (CTR, CVR, ROAS) and translate it into concrete creative improvements.
-Language: Fluent English (Written and Verbal) is mandatory for strategy documentation and cross-team communication.
-Education: Bachelor's degree or above in Design, Marketing, Communications, or a related field.
-Communication: Proven ability to collaborate effectively with cross-functional teams (Media Buyers, Product, Data).
-Channel Knowledge: Familiarity with the specific creative specs and best practices of Facebook/Meta, TikTok, and Google Ads.
-Regional Expertise: Understanding of regional market differences, with specific preference for experience in South Asian markets.
-Operational Experience: Prior experience building Creative SOPs, scalable content systems, or tagging frameworks.
-AI Fluency: Interest or experience in using AI tools (e.g., Midjourney, Runway, generative fill) to enhance production speed and iteration.
-Measurement Skills: Knowledge of creative testing methodologies (A/B/n testing) and ad measurement attribution.</div></div></div>

Daraz PK-Performance Creative Strategist-UPO

ELEGANCIA

Company DescriptionElegancia, established in Dubai in 2015, is a premium brand for women&rsquo;s footwear and accessories, celebrated for combining style and substance without compromise. With a diverse collection, including occasion heels, everyday sandals, statement bags, and curated accessories, Elegancia caters to women who know what they want and aim for the best. Recognized globally for its quality, distinctive design, and impeccable standard, the brand has cultivated a loyal global community. Elegancia represents a timeless aesthetic where style meets substance.ROLE OVERVIEW:We are building a fast-paced in-house content team and looking for a fashion-forward Content Strategist &amp; Creative Planner who can take ownership of our content planning and art direction.This is neither a posting nor a digital marketing role. Your job is to decide what content we create, how it looks, and why it will perform.WHAT YOU WILL BE RESPONSIBLE FOR: - Content Planning &amp; Ideas<ul><li>Plan weekly and monthly content calendars</li><li>Identify hero products and strong content angles</li><li>Come up with reel ideas, hooks, and variations</li></ul>- Shoot Planning &amp; Direction<ul><li>Create mood boards for studio shoots (2&ndash;3 per month)</li><li>Prepare clear shoot briefs (angles, poses, references)</li><li>Guide photographer during shoots to ensure correct output</li></ul>- Performance Thinking<ul><li>Work with the Creative Director to review what content is performing</li><li>Identify patterns in high-performing reels</li><li>Turn winning ideas into multiple variations</li></ul>- Trend Awareness<ul><li>Stay updated with Instagram and TikTok trends</li><li>Study competitor brands and adapt ideas for Elegancia</li></ul>- Content Quality Control<ul><li>Review content before posting</li><li>Ensure every piece aligns with brand and objective</li></ul>WHAT WE ARE LOOKING FOR?<ul><li>2&ndash;3 years experience in content / social media (fashion/apparel preferred)</li><li>Strong understanding of Instagram Reels and short-form content</li><li>Ability to think in hooks, angles, and content ideas</li><li>Experience working with shoots or creative briefs</li><li>Organized and able to manage content planning</li><li>Good communication (English &amp; Urdu)</li></ul>IDEAL CANDIDATE<ul><li>Understands both aesthetics and what actually sells</li><li>Moves fast and executes without overthinking</li><li>Takes ownership and meets deadlines</li><li>Comfortable testing ideas and improving based on results</li></ul>NOT FOR YOU IF<ul><li>You only have posting or scheduling experience</li><li>You focus only on visuals without performance thinking</li><li>You have never worked on shoot planning or content direction</li></ul>HOW TO APPLY?Send:<ul><li>Tell us in 3&ndash;4 lines which Pakistani fashion brand you think has the strongest Instagram presence right now and why?</li><li>Instagram pages or brands you&rsquo;ve worked on</li><li>3&ndash;5 reel ideas for a footwear brand</li><li>Any mood boards or shoot concepts (if available)</li><li>Your CV / resume</li></ul>Note: Portfolio and ideas will be prioritized over formal education or job titles.Job Type: Full-timePay: Rs80,000.00 - Rs110,000.00 per monthApplication Question(s):<ul><li>Do you have working experience with a Fashion Brand?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Social Media Strategist/Content Planner: 2 years (Required)</li></ul>Work Location: In person

Content Strategist & Creative Planner

Rostrum Education

About the RoleZo&rsquo;Nanos is a modern South Asian haircare brand rooted in ancestral rituals and reimagined for today &mdash; clean, conscious, and culture-driven. We're looking for a Content Strategist who can write like a human (not AI), vibe like a real person, and think like a strategist.This role isn&rsquo;t just about captions &mdash; it&rsquo;s about shaping how Zo&rsquo;Nanos sounds, feels, and grows online. If you find yourself rewriting influencer captions in your head, spotting reel trends before they blow up, or secretly judging brand emails that &ldquo;don&rsquo;t hit&rdquo; &mdash; you&rsquo;ll probably thrive here. Bonus points if you&rsquo;ve ever explained rosemary oil like it&rsquo;s a love story.What You&rsquo;ll Be DoingWrite and manage content for reels, captions, emails, SMS, blogs, and website pagesPlan and storyboard social content that aligns with monthly campaigns and product momentsOwn the full content calendar and upload/schedule posts across Instagram, Facebook, and WhatsAppCreate and produce in-house reels and stories (concept to execution)Handle influencer marketing and management &mdash; from outreach to collaboration executionCoordinate with the performance marketing team to align content with paid campaignsTrack what&rsquo;s performing &mdash; and pivot fast when it&rsquo;s notCome up with reel ideas and layouts using tools like CapCut or Canva (scrappy is fine!)Manage interns or freelance help if neededOwn content strategy &mdash; from campaign hooks to community-building seriesWho We&rsquo;re Looking For2&ndash;4 years of experience in content, social media, or community-building rolesA great writer &mdash; witty, clear, and flexible across formats (short-form, long-form, social, website, etc.)Someone who gets Gen Z humor, but can also write clean, professional copy when neededKnows their way around CapCut, Canva, Meta Business Suite, and Mention or similar toolsUnderstands what kind of content performs, not just what looks prettyCan build out a reel concept or layout even without a full design/video teamGenuinely interested in haircare, beauty, and wellness (we don&rsquo;t expect obsession &mdash; just care.Based in Karachi, and available full-time from our office in DHA Phase 6Job Type: Full-timeApplication Question(s):<ul><li>Can you shoot and edit Instagram reels? </li><li>Are you comfortable appearing on camera? </li><li>Can you commute to DHA Phase 6 daily? </li><li>What are your salary expectations?</li></ul>Work Location: In person

Content Strategist/Creator

Paper Right

Tick Industries is seeking a skilled and experienced &lsquo;Brand and Creative Lead&rsquo; to join our dynamic team.&middot; Lead creative direction for visual content, including advertising campaigns, marketing materials, and multimedia projects.&middot; Develop and execute comprehensive content strategies across various platforms.&middot; Manage the marketing calendar to align with campaigns, product launches, and industry events.&middot; Collaborate with internal stakeholders to conceptualize and execute innovative visual campaigns.&middot; Conduct market research to understand target audience preferences and industry trends.&middot; Efficiently manage multiple projects, coordinating resources and timelines.Preferred Knowledge, Skills &amp; Behaviors&middot; Master's degree in Marketing, Communications, or related fields.&middot; We encourage fresh graduates in Marketing to apply for this role&middot; 0-2 years of experience in a Creative Lead or similar role, with a focus on branding.&middot; Previous experience in an advertising agency creative department is preferred.&middot; Strong leadership and team management skills.&middot; Extensive knowledge of digital marketing techniques and branding principles.&middot; Excellent communication, interpersonal, and analytical skills.&middot; Strong creative vision and storytelling abilities.&middot; Proficiency in design software (e.g., Adobe Creative Suite).&middot; Ability to work under tight deadlines and manage multiple projects simultaneously.. Strong attention to detail and a commitment to delivering high-quality work.Job Type: Full-timeWork Location: In person

Brand and Creative Lead

ARRAK CONSULTING SMC PRIVATE LIMITED

We&rsquo;re looking for a creative and results-driven Digital Strategist with experience in lifestyle and fashion brands. The ideal candidate should understand how to grow brand awareness, improve engagement, and support business goals through effective digital strategies.What We&rsquo;re Looking For&middot; 2+ years of experience in digital marketing or strategy&middot; Background in lifestyle and fashion brands&middot; Good understanding of social media, SEO, email marketing, and paid ads&middot; Ability to plan and manage digital campaigns&middot; Basic knowledge of website performance and customer behavior&middot; Strong communication and coordination skills&middot; Analytical mindset with focus on resultsKey Responsibilities&middot; Plan and execute digital strategies&middot; Manage campaigns across social, email, SEO, and paid media&middot; Track performance and improve campaigns&middot; Support brand awareness and lead generation&middot; Work closely with content, design, and marketing teams&middot; Monitor traffic, engagement, and conversionsSkills &amp; Qualifications&middot; Knowledge of digital marketing tools and platforms&middot; Good analytical and reporting skills&middot; Ability to handle multiple tasks and deadlines&middot; Creative, practical, and team-orientedJob Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Digital Strategist

AKVATEQ

Company OverviewAKVATEQ is a dynamic and innovative company committed to delivering cutting-edge solutions in the technology sector. We pride ourselves on fostering a collaborative and inclusive work environment that encourages creativity and growth.Job TitleDigital Advertising &amp; Growth Marketing StrategistLocationKarachi, PakistanYears of Experience3+ yearsAbout the Role: We are seeking a results-driven Digital Advertising &amp; Growth Marketing Strategist to lead our advertising initiatives and drive scalable growth across digital platforms. The ideal candidate has extensive experience running paid campaigns on various ad platforms (Google, Meta, LinkedIn, etc.), developing full-funnel marketing strategies, and using data to make informed decisions that boost ROI and customer acquisition.Job Responsibilities:<ul><li>Plan, execute, and optimize paid media campaigns across platforms including Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and more.</li><li>Develop and implement a comprehensive marketing strategy focused on customer acquisition, retention, and brand growth.</li><li>Analyze performance metrics, generate insights, and optimize campaigns for maximum impact and efficiency.</li><li>Collaborate with creative, content, and product teams to ensure alignment between messaging and marketing goals.</li><li>Conduct A/B testing on creatives, audiences, and landing pages to continually improve performance.</li><li>Manage budgets across campaigns, ensuring efficient allocation and maximum ROI.</li><li>Stay ahead of digital advertising trends, platform updates, and industry best practices.</li></ul>Qualifications:<ul><li>3+ years of hands-on experience managing paid advertising campaigns across multiple platforms.</li><li>Proven track record of building and scaling growth strategies that deliver measurable business results.</li><li>Strong analytical skills with experience using tools like Google Analytics, Meta Business Suite, or other attribution and tracking platforms.</li><li>Excellent understanding of customer funnels, conversion rate optimization, and performance marketing tactics.</li><li>Strong communication skills and the ability to work cross-functionally in a collaborative environment.</li><li>Experience in a growth-focused or startup environment is a plus.</li></ul>Preferred:<ul><li>Certification in Google Ads, Facebook Blueprint, or similar platforms.</li><li>Experience with marketing automation tools and CRM systems.</li></ul>What We Offer:<ul><li>Competitive salary and benefits package.</li><li>A collaborative, fast-paced team environment.</li><li>Opportunities for career growth and professional development.</li><li>The chance to make a tangible impact on the growth of a dynamic company.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>How many years of experience do you have in Digital Advertising &amp; Growth Marketing?</li></ul>Work Location: In person

Digital Advertising & Growth Marketing Strategist

Explore 403+ Creative strategist in Karachi this April. Find roles across top companies and apply now to boost your career.

403 creative strategist jobs In Karachi

Daraz PK-Performance Creative Strategist-UPO

Content Strategist & Creative Planner

Content Strategist/Creator

Brand and Creative Lead

Brand and Creative Lead

Digital Strategist

Digital Advertising & Growth Marketing Strategist