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Confidential

Job Overview We are recruiting on behalf of a dynamic and forward-thinking organisation for exciting Digital Media Roles. This is a Full-Time position based in the vibrant city of Dubai, United Arab Emirates. We are seeking creative and results-driven digital media professionals to join a growing team. The ideal candidates will be passionate about all things digital, from content creation and social media management to campaign analysis. This is an excellent opportunity to contribute to innovative digital strategies and make a significant impact within a fast-paced environment. Responsibilities * Develop, implement, and manage our social media strategy across various platforms (e.g., Instagram, LinkedIn, X, Facebook). * Create and curate engaging, high-quality, and original content, including text, images, and videos, that aligns with the brand's voice and objectives. * Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, and paid social media advertising. * Monitor and analyse the performance of digital channels using tools like Google Analytics, providing regular reports on key metrics and campaign ROI. * Manage and grow the online community, responding to comments and customer queries in a timely and professional manner. * Collaborate with internal marketing and design teams to ensure brand consistency and a cohesive digital presence. * Stay up-to-date with the latest digital media trends, technologies, and best practices to ensure the organisation remains at the forefront of the industry. Qualifications * Proven experience in a digital media, social media management, or digital marketing role. * A strong portfolio showcasing successful digital campaigns and content creation. * Excellent knowledge of social media platforms, their respective audiences, and best practices. * Proficiency with digital marketing and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp). * Exceptional written and verbal communication skills, with a keen eye for detail. * Strong creative and analytical abilities. * Excellent organisational skills with the ability to manage multiple projects simultaneously. * A bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred. What We Offer * A competitive salary and benefits package. * Significant opportunities for professional development and career progression. * The chance to work within a supportive, innovative, and collaborative team. * Exposure to exciting and challenging projects in a thriving international hub.

Digital Media Roles

Element MEA

<div>
 element MEA is supporting a well-established Dubai-based integrated creative agency in appointing an experienced Social Media Manager.
 
 
 The agency works with leading government, corporate and consumer brands across the UAE and wider GCC. Its capabilities span advertising, experiential marketing, brand communications, social media, digital campaigns, content production and large-scale activations.
 
 
 The successful candidate will join a multidisciplinary agency environment and manage the complete social media function for a portfolio of client accounts.
 
 
 The agency's identity will be shared with shortlisted candidates during the recruitment process.
 
 
 Role Purpose
 
 
 The Social Media Manager will lead the planning, management and continuous improvement of social media activity for assigned client accounts.
 
 
 Acting as an extension of each client's marketing team, the role holder will develop social media strategies, manage content planning, oversee campaign execution and use performance insights to achieve defined communication and business objectives.
 
 
 The position combines social media strategy, content leadership, community management, paid-media coordination, influencer marketing, client advisory and performance analytics.
 
 
 Working closely with Client Servicing, Strategy, Creative, Production, Media and Project Management teams, the Social Media Manager will ensure that social media is integrated into every stage of a campaign&mdash;from concept development and content production through publishing, community engagement and post-campaign analysis.
 
 
 Key Responsibilities
 
 
 Social Media Strategy
 
 
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 Develop annual, quarterly and campaign-specific social media strategies for assigned client accounts.
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 Build platform-specific strategies aligned with client business objectives, audience behaviour and marketing priorities.
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 Recommend the appropriate channel mix, content pillars, publishing cadence and engagement approach.
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 Translate wider brand and marketing strategies into practical social media plans.
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 Present strategies, recommendations and campaign opportunities to clients and internal teams.
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 Regularly review and refine strategies based on platform changes, audience insights and campaign performance.
 
 
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 Campaign Planning and Integrated Marketing
 
 
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 Develop social media campaigns that support wider advertising, experiential, digital, PR and activation initiatives.
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 Collaborate with Strategy and Creative teams to strengthen the role of social media within integrated campaigns.
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 Create detailed campaign rollout plans across multiple platforms and audience segments.
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 Ensure online content supports and amplifies on-ground events, activations and brand experiences.
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 Identify real-time content and audience-engagement opportunities during live campaigns and events.
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 Coordinate campaign timelines, deliverables, approvals and publishing schedules.
 
 
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 Content Planning and Management
 
 
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 Develop monthly and campaign-specific content calendars aligned with client priorities and marketing objectives.
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 Prepare clear creative briefs for Designers, Copywriters, Photographers, Videographers, Animators and Motion Designers.
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 Manage content development from initial concept through production, approval and publishing.
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 Ensure content is platform-native, audience-focused and consistent with client brand guidelines.
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 Maintain the appropriate balance between planned, reactive, educational, promotional and engagement-led content.
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 Review content for accuracy, quality, tone, platform suitability and cultural relevance.
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 Manage multiple client accounts while maintaining consistency and meeting deadlines.
 
 
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 Community Management
 
 
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 Oversee daily community engagement across client social media channels.
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 Respond to comments, direct messages, enquiries and audience interactions in line with approved guidelines.
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 Develop response frameworks and escalation procedures for sensitive or high-risk issues.
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 Monitor online sentiment, customer feedback and emerging reputational risks.
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 Escalate complaints, crises or potentially damaging conversations promptly.
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 Develop engagement initiatives that encourage meaningful audience participation and community growth.
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 Ensure community management reflects each brand's tone of voice and service standards.
 
 
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 Paid Social and Media Coordination
 
 
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 Collaborate with media specialists to plan and execute paid social media campaigns.
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 Recommend campaign objectives, audience targeting, budget allocation, creative formats and platform selection.
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 Ensure alignment between organic content strategies and paid-media activity.
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 Monitor campaign performance and recommend adjustments to improve reach, engagement, leads or conversions.
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 Coordinate the development of campaign assets required for different audiences, placements and media formats.
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 Support testing of messaging, creative formats, audiences and calls to action.
 
 
 </li>
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 Influencer and Creator Marketing
 
 
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 Identify influencers and content creators who are relevant to campaign objectives and brand positioning.
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 Manage influencer shortlisting, assessment, onboarding, briefing, approvals and content delivery.
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 Coordinate contracts, timelines, deliverables and internal or client approvals with the relevant teams.
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 Build productive, long-term creator relationships that benefit client brands.
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 Monitor influencer content for quality, brand alignment, compliance and authenticity.
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 Measure influencer performance, audience quality and campaign return on investment.
 
 
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 Performance Analysis and Reporting
 
 
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 Develop performance dashboards for assigned client accounts.
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 Monitor key metrics including reach, impressions, engagement, audience growth, conversions, click-through rate, cost per result, CPM and return on investment.
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 Prepare monthly, quarterly and campaign-specific performance reports.
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 Move beyond reporting numbers by clearly explaining what changed, why it changed and what should happen next.
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 Present results and recommendations confidently to clients.
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 Use performance insights to improve content, targeting, platform investment and future campaign planning.
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 Establish relevant benchmarks for each client, platform and campaign type.
 
 
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 Client Partnership
 
 
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 Act as a trusted social media advisor to assigned clients.
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 Participate in planning meetings, campaign reviews, workshops and content discussions.
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 Understand each client's commercial priorities, audience challenges and approval processes.
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 Educate clients on platform developments, audience behaviour, emerging trends and digital opportunities.
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 Manage client expectations regarding timelines, approvals, content performance and platform limitations.
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 Identify opportunities to expand social media, content, influencer and integrated marketing services.
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 Build strong relationships while maintaining professional boundaries and clear accountability.
 
 
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 Cross-Functional Leadership
 
 
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 Work closely with Client Servicing, Creative, Strategy, Production, Media and Project Management teams.
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 Ensure briefs, timelines, approvals and accountabilities are clearly communicated.
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 Provide constructive feedback that improves creative work while respecting specialist expertise.
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 Support junior social media and community-management team members where required.
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 Contribute to agency pitches, new-business proposals and social media audits.
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 Promote strong working practices, documentation and knowledge-sharing across the team.
 
 
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 Core Competencies
 
 
 
 Social Media Strategy
 
 
 
 Builds platform-specific strategies that connect audience behaviour with business and communication objectives.
 
 
 
 Campaign Management
 
 
 
 Plans and manages integrated social media campaigns from concept development through reporting.
 
 
 
 Content Leadership
 
 
 
 Oversees content planning, briefing, creation, publishing and continuous optimization.
 
 
 
 Client Management
 
 
 
 Builds trusted relationships and provides clear, commercially relevant advice to client marketing teams.
 
 
 
 Community Building
 
 
 
 Develops engaged online communities while protecting brand reputation and customer experience.
 
 
 
 Analytics and Performance
 
 
 
 Interprets campaign data and converts insights into practical actions and recommendations.
 
 
 
 Collaboration
 
 
 
 Works effectively with creative, strategy, production, media, client servicing and project management teams.
 
 
 
 Innovation
 
 
 
 Introduces relevant content formats, platform features, creative opportunities and digital trends.
 
 
 
 Commercial Awareness
 
 
 
 Understands how social media contributes to brand growth, customer acquisition, engagement and business performance.
 
 
 
 Qualifications And Experience
 
 
 
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 Four to seven years of experience in social media management within an integrated, digital, creative or advertising agency.
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 Proven experience managing social media activity for multiple brands or large client accounts.
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 Strong understanding of Meta, LinkedIn, TikTok, YouTube, X, Snapchat and emerging platforms.
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 Experience using tools such as Meta Business Suite, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Hootsuite, Sprout Social, Later or similar platforms.
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 Experience working with influencers, content creators, paid-media teams and integrated campaigns.
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 Strong presentation, reporting and client-management skills.
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 Excellent written and verbal English.
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 Arabic communication capability is highly desirable.
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 Experience managing government, corporate, retail, hospitality, lifestyle or consumer-brand accounts would be advantageous.
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 </ul>
</div>

Social Media Manager

Al-Futtaim

<div>Job Requisition ID: 180336
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group&rsquo;s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day 


Overview of the role 
We are currently looking for a Senior Marketing Manager &ndash; Automall to lead the marketing strategy, demand generation agenda and customer acquisition engine for Automall in the UAE. The role will be responsible for strengthening the Automall brand, driving qualified leads, improving digital conversion and supporting the next phase of channel-led growth across used-car retail, partnerships, referrals, export opportunities and customer lifecycle engagement. 
This is a senior commercial marketing role requiring strong ownership of performance marketing, campaign planning, CRM-led engagement, agency management, stakeholder influence and data-led optimization. The successful candidate will work closely with Sales, Buying, Pricing, Digital, CRM, Finance, Operations and external partners to translate business priorities into measurable marketing outcomes. 

<div>
What you will do 
<ul><li>Define and lead the annual Automall marketing strategy, campaign calendar and channel plan aligned to sales priorities, stock movement, customer acquisition targets and new business growth channels.</li><li>Own performance marketing across paid search, paid social, marketplaces, display, retargeting and other digital acquisition channels to generate quality leads and improve conversion efficiency.</li><li>Strengthening Automall&rsquo;s customer proposition as a trusted used-car business through brand campaigns, content, creative messaging, offer communication and customer engagement initiatives.</li><li>Develop marketing support for new growth channels including non-GCC sales, Japanese imports, export-led customer acquisition, driving school partnerships, Blue referral programmes, Orient Insurance opportunities and affinity or corporate channels.</li><li>Work with CRM and Digital teams to build lifecycle communication journeys that improve nurturing, enquiry follow-up, referral conversion, repeat engagement and post-purchase customer engagement.</li><li>Partner with Sales, Operations and agencies to ensure campaigns are executable, offers are clear, leads are routed effectively and showroom or digital teams are aligned on campaign mechanics.</li><li>Manage marketing analytics, budget tracking, campaign reporting and agency deliverables, ensuring marketing spending is linked to measurable traffic, leads, conversion, sales and margin contribution.</li></ul></div> 

<div>
Required skills to be successful 
<ul><li>Strong experience in marketing strategy, annual planning and campaign management across digital, social, search, CRM, marketplace and offline channels.</li><li>Proven performance marketing capability with hands-on understanding of lead generation, funnel optimization, media ROI, cost per lead and cost per acquisition.</li><li>Strong understanding of customer acquisition, CRM journeys, customer segmentation, lifecycle marketing and digital conversion.</li><li>Ability to manage agencies, media budgets, creative development, campaign calendars and performance reporting.</li></ul></div> 


About the team 
Automall is part of Al-Futtaim Automotive and operates within a dynamic used-car retail environment. The business is evolving from a core used-car retail and trade model into a broader used-car ecosystem, with growth opportunities across digital channels, export, non-GCC specification sales, referral programmes, insurance-linked customer acquisition and strategic partnerships. 
The role will work in a matrix environment across Automall Sales, Buying, Pricing, Operations, Digital, CRM, Finance, Legal, Blue, Orient Insurance, external agencies and partnership stakeholders. The team is commercially focused, fast-paced and highly collaborative, with a strong emphasis on measurable marketing outcomes and customer acquisition. 

<div>
What equips you for the role 
<ul><li>Degree-level qualification in Marketing, Business, Commerce, Digital Marketing, Communications or a related discipline.</li><li>Minimum 10+ years of relevant marketing experience, ideally with strong exposure to performance marketing, customer acquisition, campaign strategy and commercial marketing.</li><li>Experience leading marketing plans that directly support sales, leads, conversion, digital engagement and revenue outcomes.</li><li>Automotive, used cars, retail, marketplace, e-commerce, financial services or consumer digital experience would be highly preferred.</li><li>Practical understanding of UAE automotive, mobility, retail, digital marketplaces, social media, paid media and CRM-led customer journeys would be an advantage.</li><li>Ability to balance brand thinking with performance discipline, data-led decision making and fast-paced campaign execution.</li><li>Comfortable working in a matrix environment, managing ambiguity and constructively challenging agencies and stakeholders to improve outcomes.</li><li>Strong stakeholder management skills with the ability to influence Sales, Digital, CRM, Finance, Operations and external partner teams.</li><li>Excellent written, verbal and presentation skills with a data-led, customer-focused and outcome-driven approach.</li><li>Commercial mindset with the ability to link marketing activity to sales outcomes, stock movement, conversion and revenue contribution.</li></ul></div> 
About Al-Futtaim Automotive 
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa. 
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world&rsquo;s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM. 
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial &amp; construction equipment. 
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.</div>

Senior Marketing Manager

Legend1st Marketing

We are looking for a proactive and versatile Digital Marketing professional to join our team. You will take the lead in planning and running performance campaigns, auditing and improving websites, generating creative marketing ideas, and acting as the main communication bridge with clients to ensure their goals are met.This is a hands-on role that blends strategic thinking with daily execution.Key Responsibilities<ul><li>Plan, launch, and optimize paid campaigns (Meta, TikTok, Snapchat etc.) to achieve CPL and ROAS goals.</li><li>Conduct website and landing-page audits for UX/UI, conversion, and SEO improvements.</li><li>Provide creative input for ad copy, visuals, and marketing campaigns.</li><li>Monitor KPIs (CTR, CPL, CPA, ROI) and produce weekly/monthly reports with insights.</li><li>Coordinate with designers, developers, and other team members to deliver assets and implement improvements.</li><li>Communicate directly with clients: gather requirements, provide updates, and guide them with data-driven recommendations.</li><li>Stay current with industry trends, platform changes, and new tools to keep campaigns competitive.</li></ul>نوع الوظيفة: دوام كاملالراتب المدفوع: AED٣٬٥٠٠٫٠٠&nbsp;لكل شهرسؤال (أسئلة) طلب التقدم:<ul><li>What's your level in Meta ads? Basic or Intermediate or Advanced </li></ul>اللغة:<ul><li>العربية (مفضل)</li></ul>موقع العمل: بشكل شخصي

Social Media Ads Executive - Media Buyer

SMS Realty 

Date posted: August 6, 2026Job description:# Digital Marketing Manager &ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentWork Location: In personWork Location: In person

Digital Marketing Manager – AI, Performance Marketing & Search _ freelancer

# Digital Marketing Manager &ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentWork Location: In person

Digital Marketing Manager – AI, Performance Marketing & Search

Digital Marketing Manager &ndash; AI, Performance Marketing, SEO/AEO/GEOLocation: Dubai, UAE Department: Marketing Experience: 2&ndash;3 Years Employment: Full-TimeAbout the RoleWe are looking for a hands-on Digital Marketing Manager with strong AI expertise to join our team in Dubai.This is not a traditional Digital Marketing or SEO role. We are specifically looking for someone who actively uses Artificial Intelligence (AI) in digital marketing and understands how AI is changing paid advertising, search, content creation, lead generation and customer acquisition.The ideal candidate should have practical experience across:AI Marketing | Performance Marketing | Google Ads | Meta Ads | SEO | AEO | GEO | GA4 | Lead Generation | Marketing AutomationYou should be equally comfortable building AI prompts and workflows, creating and optimizing campaigns, analysing GA4 data, improving Google rankings, and increasing brand visibility across AI search platforms.Key ResponsibilitiesAI-Powered Digital Marketing<ul><li>Use ChatGPT, Claude, Gemini and other Generative AI tools for marketing strategy, content, research, advertising and campaign optimization.</li><li>Build AI-powered marketing workflows, prompts, automations and SOPs.</li><li>Use AI to improve ad copy, creatives, landing pages, lead generation and conversion rates.</li><li>Research, test and implement new AI marketing and automation tools.</li><li>Explore AI-driven personalization, predictive analytics and marketing automation.</li><li>Keep the company ahead of emerging developments in AI Search and AI Marketing.</li></ul>Performance Marketing &amp; Lead Generation<ul><li>Independently manage Google Ads, Meta Ads and LinkedIn Ads.</li><li>Manage Google Search, Display, YouTube and Performance Max campaigns.</li><li>Plan and optimize campaigns based on CPL, CPA, CAC, ROAS and conversion rates.</li><li>Manage advertising budgets, bidding strategies, audiences and retargeting.</li><li>Conduct structured A/B testing across creatives, headlines, copy, audiences and landing pages.</li><li>Use AI-powered bidding, targeting and optimization tools to improve campaign performance.</li><li>Focus strongly on generating qualified leads and measurable business results, not simply impressions or traffic.</li></ul>SEO &ndash; Search Engine Optimization<ul><li>Manage Technical SEO, On-Page SEO and Off-Page SEO.</li><li>Conduct keyword research, competitor research and content-gap analysis.</li><li>Improve organic rankings, website traffic and conversions.</li><li>Work on Core Web Vitals, indexing, crawlability, internal linking and site structure.</li><li>Use tools including Google Search Console, GA4, SEMrush and/or Ahrefs.</li><li>Develop SEO content strategies aligned with commercial search intent.</li></ul>AEO &ndash; Answer Engine Optimization<ul><li>Optimize content for Featured Snippets, People Also Ask and voice/answer-based searches.</li><li>Create answer-first content including FAQs, definitions and structured informational pages.</li><li>Implement and optimize Schema Markup / Structured Data.</li><li>Improve the brand&rsquo;s visibility for direct-answer search results.</li></ul>GEO &ndash; Generative Engine OptimizationA key part of this position is understanding the next generation of search.<ul><li>Improve company and brand visibility across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot and other AI/LLM platforms.</li><li>Understand how brands, websites and content are discovered, retrieved and referenced by AI systems.</li><li>Structure website content for AI crawlers, LLM retrieval and generative search.</li><li>Monitor how our brands appear in AI-generated answers and identify visibility gaps.</li><li>Work with entities, authoritative sources, structured content and machine-readable information.</li><li>Use or evaluate GEO/AEO monitoring platforms such as Profound, Otterly.AI, Peec AI or similar tools.</li></ul>Analytics, Strategy &amp; Reporting<ul><li>Track performance across Paid Media + SEO + AEO + GEO.</li><li>Build dashboards covering leads, conversions, CPL, CPA, CAC, ROAS, organic rankings and AI-search visibility.</li><li>Use GA4, Google Search Console, Google Ads Manager and Meta Ads Manager to make data-driven decisions.</li><li>Present monthly performance reports with clear insights and recommendations.</li><li>Identify what is working, what is not working and what needs to be changed.</li><li>Manage external agencies/freelancers where required.</li></ul>What We&rsquo;re Looking ForMinimum 2&ndash;3 years of hands-on Digital Marketing experience, preferably with direct responsibility for both paid and organic acquisition.Candidates should have strong practical knowledge of:<ul><li>Artificial Intelligence / Generative AI for Marketing</li><li>ChatGPT / Claude / Gemini</li><li>Google Ads</li><li>Meta Ads Manager</li><li>Performance Marketing</li><li>Lead Generation</li><li>SEO &ndash; Technical, On-Page &amp; Off-Page</li><li>AEO &ndash; Answer Engine Optimization</li><li>GEO &ndash; Generative Engine Optimization</li><li>Google Analytics 4 (GA4)</li><li>Google Search Console</li><li>SEMrush / Ahrefs</li><li>Conversion Tracking &amp; Optimization</li><li>Marketing Automation</li></ul>Preferred SkillsExperience with any of the following will be an advantage:<ul><li>HubSpot, Salesforce, Marketo or similar CRM/marketing automation platforms</li><li>AI agents and automated marketing workflows</li><li>Prompt engineering</li><li>LLMs and AI search</li><li>RAG, embeddings and AI crawlers</li><li>Landing-page and conversion-rate optimization</li><li>Google Tag Manager</li><li>Looker Studio</li><li>Google Ads / GA4 / HubSpot certifications</li></ul>ImportantWe are specifically looking for an AI-focused Digital Marketing professional.This position may not be suitable for candidates whose experience is limited to social-media posting, basic content creation or traditional SEO.You should be able to demonstrate how you have practically used AI + Performance Marketing + SEO/Search to improve marketing efficiency, generate leads or increase conversions.ApplyIf you are passionate about AI-powered Digital Marketing, Performance Marketing and the future of Search, we would like to hear from you.Location: Dubai, UAE Experience: 2&ndash;3 Years Contact: +971 54 724 0363 HR DepartmentWork Location: In person

Digital Marketing Manager – AI & Performance Marketing

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