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Supertails

<div>
 
 
 Job Description: Digital Marketing Manager - SEO
 
 
 
 Company: Supertails
 
 
 Role: Digital Marketing Manager - SEO
 
 
 Experience: 3-5 Years
 
 
 Location: Bangalore, India
 
 
 Reports to: Head of Digital Marketing
 
 
 
 
 
 
 About Supertails
 
 
 
 Supertails is India's leading pet-care platform, dedicated to creating a better world for pets and their parents. Our ecosystem includes Supertails.com, a comprehensive online marketplace for pet supplies; Henlo, our fast-growing private label brand of dog food; and a suite of offline pet healthcare services. We are a data-driven, AI-forward company on a mission to provide everything a pet parent needs, right from their pet's first bark or meow.
 
 
 We are a high-growth, fast-moving company, and we're looking for an SEO leader to own our organic presence and help us support millions of pet parents.
 
 
 
 
 
 
 The Role: Why We're Hiring
 
 
 
 We are looking for a data-driven, innovative SEO to lead our organic growth strategy. This isn't just about ranking for keywords; it's about owning the entire organic journey for pet parents.
 
 
 You will be responsible for two core pillars:
 
 
 Dominating E-commerce SEO: Driving qualified traffic and revenue for our thousands of product SKUs (from dog food to cat toys) and services (like vet consults).
 
 
 Leading the Next Wave of Search (AEO/GEO): Establishing Supertails as the definitive, most trusted answer for pet care questions on platforms like Google (including AI Overviews), ChatGPT, Gemini, and Perplexity.
 
 
 You are the right fit if you are obsessed with user intent, technically proficient, and excited to build the future of search strategy for a market-leading e-commerce brand.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 1. E-commerce &amp; Technical SEO Strategy
 
 
 
 Develop and execute a comprehensive SEO roadmap that aligns with business goals (traffic, revenue, and new customer acquisition).
 
 
 Conduct regular, in-depth technical SEO audits of our large-scale e-commerce platform (crawlability, indexation, site speed, schema, internal linking, etc.) and manage the implementation of fixes with the product/engineering teams.
 
 
 Lead keyword research to identify high-intent transactional keywords for our product and category pages.
 
 
 Optimize all on-page elements for product listing pages (PLPs) and product detail pages (PDPs) to maximize ranking and conversion.
 
 
 Develop a scalable strategy for managing and optimizing our vast product catalog, including handling faceted navigation and filtering.
 
 
 
 
 
 
 2. Content &amp; Answer Engine Optimization (AEO/GEO)
 
 
 
 Pioneer our strategy for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
 
 
 Identify the key questions our "new pet parent" audience asks ("what to feed a puppy," "how to choose a vet," etc.) and create a content strategy that ensures Supertails provides the #1 answer.
 
 
 Collaborate with the content team to structure blog posts, guides, and FAQs for easy extraction by AI models (e.g., in Google's AI Overviews, Perplexity snippets, and voice search).
 
 
 Implement and manage advanced schema markup (e.g., Product, FAQ, How-to, Article, Organization) to build a strong entity for Supertails in the Knowledge Graph.
 
 
 Optimize for LLM (Large Language Model) parsability, ensuring our content is clear, factual, and demonstrates high E-E-A-T (Experience, Expertise, Authoritativeness, Trust).
 
 
 
 
 
 
 3. Analytics, Reporting &amp; Leadership
 
 
 
 Own our SEO analytics stack (GA4, Google Search Console, Ahrefs/Semrush, Screaming Frog).
 
 
 Monitor and report on key performance indicators (KPIs), including organic traffic, keyword rankings, conversion rates from organic, and&mdash;critically&mdash;our visibility in AI-generated answers.
 
 
 Analyze competitor strategies to find gaps and opportunities in both traditional and generative search.
 
 
 Stay relentlessly on top of search engine algorithm updates, AI trends, and the future of search, acting as the team's resident expert.
 
 
 
 
 
 
 What We're Looking For
 
 
 
 Experience: 3-5 years of hands-on SEO experience, with a proven track record in e-commerce.
 
 
 Technical SEO: Deep understanding of technical SEO for large-scale websites (Shopify, Magento, or custom-built). You must be able to "talk tech" with developers.
 
 
 E-commerce Expert: You know the difference between optimizing a blog post and optimizing a 10,000-SKU product catalog. Experience with faceted navigation and conversion rate optimization (CRO) is a huge plus. Be able to manage and optimize feed on Google Merchant Center.
 
 
 The AEO/GEO Pioneer: You are not just aware of AEO/GEO/Gen AI search; you are actively experimenting and building strategies for it. You can clearly articulate a plan to make Supertails win in this new landscape.
 
 
 Data-Driven: You are an analytics-first thinker. You build your strategies on data, test your hypotheses, and measure your impact.
 
 
 User-Obsessed: You are passionate about understanding user intent and creating the best possible experience for our audience (new pet parents).
 
 
 Excellent Communicator: You can clearly explain complex SEO concepts and the "why" behind your strategy to stakeholders across marketing, product, and leadership.
 
 
 
 
 
 
 Bonus Points
 
 
 
 Experience in the pet care or a similar high-passion CPG industry.
 
 
 Experience with SEO for platforms that include both content and services (like telehealth).
 
 
 Experience with App Store Optimization (ASO) for the Supertails app.
 
 
 
 
 
 
 Why Join Supertails?
 
 
 
 Impact: You will have end-to-end ownership of organic growth for one of India's fastest-growing digital brands.
 
 
 Mission: Your work will directly help millions of pet parents give their pets happier, healthier lives.
 
 
 Growth: We are a rapidly scaling startup, offering immense opportunities for personal and professional growth.
 
 
 Innovation: This role is on the cutting edge of search. You will be defining what "next-gen SEO" looks like for e-commerce.
 
</div>

Digital Marketing Manager - SEO

Lowe's Companies, Inc.

<div>
 
 
 
 About Lowe's
 
 
 
 
 Lowe&rsquo;s is a FORTUNE&reg; 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe&rsquo;s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe&rsquo;s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
 
 
 
 
 
 
 
 About Lowe's India
 
 
 
 
 Lowe&rsquo;s India, the Global Capability Center of Lowe&rsquo;s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe&rsquo;s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India_lowes.co.in
 
 
 
 
 
 
 
 About the Team
 
 
 
 
 The Enterprise SEO Team ensures that Lowe&rsquo;s digital experiences are optimized for discoverability, relevance, and performance across all search channels. The team delivers consistent, data-driven optimization of site content, metadata, and technical elements while conducting ongoing competitive analysis.
 
 
 Partnering closely with Business, Product, Content, Site Operations, and Technology teams, SEO ensures that digital assets remain accurate, search-friendly, and aligned with customer intent, ultimately strengthening visibility and organic growth across Lowes.com.
 
 
 
 
 
 
 
 Job Summary:
 
 
 
 
 The Senior Manager, SEO is responsible for building the enterprise-wide foundation for how we do SEO, AEO and GEO. This role will focus on
 
 SEO excellence
 
 and will not be required to manage day-to-day SEO operations and execution, The Sr. Manager will define the standards, governance frameworks, SOPs, measurement models, and experimentation programs that enable cross-functional teams across the organization to build SEO best practices into their organizational processes and execute high-quality, consistent and scalable SEO.
 
 
 
 
 
 He/She will establish and lead the SEO/AEO/GEO center of excellence, creating governance frameworks for all aspects of SEO, playbooks for ensuing upstream hygiene, and lead SEO education and evangelism across Product, Technology, Marketing, Content, UX, and Operations. In parallel, this leader will build a robust analytics and experimentation program that elevates how we measure organic performance, run SEO experiments, and convert insights into action.
 
 
 
 
 
 He/She will partner closely with the SEO Operations Lead, Product and Tech teams (including data, experimentation, and AI/ML partners) to ensure that SEO is embedded into roadmaps, platforms, and decision-making across the digital ecosystem.
 
 
 
 
 
 
 
 Roles &amp; Responsibilities:
 
 
 
 
 
 
 Core Responsibilities:
 
 
 
 <ul>
 <li>
 Define and maintain enterprise-wide SEO, AEO and GEO governance frameworks, including guiding principles, standards, and decision-rights (RACI) across technical, content, and off-page SEO.
 </li>
 <li>
 Create and own SEO playbooks by function (e.g., Product, Content, UX, Engineering, Merchandising) to codify best practices, do/don&rsquo;t guidelines, and checklists for execution teams.
 </li>
 <li>
 Establish and lead a Center of Enablement (CoE) for SEO, including office hours, consults, documentation, templates, and self-service tools that help teams execute consistently at scale.
 </li>
 <li>
 Develop frameworks and standards for Answer Engine Optimization (AEO) and Generative/AI-driven experiences (GEO), including structured data, entity optimization, and AI-overview visibility.
 </li>
 <li>
 Partner with the SEO operations lead to ensure governance is practical, adoptable, and embedded into workflows, product requirements, content briefs, and QA processes.
 </li>
 <li>
 Collaborate with Product &amp; Engineering to embed SEO requirements and quality gates into platform roadmaps, release processes, and tooling (e.g., CMS, design systems, experimentation platforms).
 </li>
 <li>
 Monitor compliance with SEO governance through periodic audits and dashboards, and drive corrective actions in partnership with stakeholders.
 </li>
 <li>
 Build and lead the SEO experimentation program, including test strategy, governance, and operating model (from hypothesis generation to execution and readouts).
 </li>
 <li>
 Define experimentation standards and best practices for SEO tests (e.g., holdouts, page-level versus template-level experiments, guardrails, minimum detectable effects).
 </li>
 <li>
 Maintain a prioritized experiment backlog in partnership with SEO operations, Product, Tech, and Content teams, aligned with business goals and growth opportunities.
 </li>
 <li>
 Partner with Analytics/Data Science and Experimentation teams to ensure SEO experiments are statistically sound, properly instrumented, and correctly interpreted.
 </li>
 <li>
 Create clear storytelling around experiment outcomes (wins, neutral, and losses) and feed learnings into playbooks, governance updates, and future roadmap decisions.
 </li>
 <li>
 Act as a strategic thought partner to SEO leadership and Digital leadership on the long-term vision for SEO, AEO, and GEO.
 </li>
 <li>
 Influence senior stakeholders across Product, Tech, Marketing, Merchandising, and Operations to adopt SEO best practices and invest in SEO-enabling capabilities.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 Years of Experience:
 
 
 
 
 
 
 <ul>
 <li>
 8+ years of experience in SEO / Organic Growth in a digital, e-commerce, or product-led environment.
 </li>
 <li>
 3+ years of experience in a senior/lead role focused on enterprise SEO strategy, governance, or analytics/experimentation.
 </li>
 <li>
 Prior experience working in complex, matrixed organizations with multiple stakeholder groups (e.g., Product, Tech, Marketing, Content, UX).
 </li>
 <li>
 Work experience in a large multinational E-commerce organization will be preferred, though not mandatory.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 Education Qualification &amp; Certifications (optional)
 
 
 
 
 
 
 Required Minimum Qualifications
 
 
 
 :
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Digital Marketing, Business Analytics, Computer Science,
 </li>
 </ul>
 
 
 
 
 
 
 Preferred Qualifications:
 
 
 
 <ul>
 <li>
 MBA or equivalent advanced degree.
 </li>
 <li>
 Certifications in Web Analytics, Experimentation (e.g., A/B testing), or Data/Business Analytics.
 </li>
 <li>
 SEO-related certifications (e.g., analytics, tag management, or recognized SEO/analytics platforms).
 </li>
 </ul>
 
 
 
 
 
 
 Skill Set Required
 
 
 
 <ul>
 <li>
 Deep expertise across key pillars of SEO (technical, content, on-page, information architecture, and internal linking), with strong familiarity with AEO and emerging GEO/AI search experiences.
 </li>
 <li>
 Proven experience designing and implementing SEO governance frameworks, standards, and playbooks at enterprise scale.
 </li>
 <li>
 Strong background in SEO analytics and reporting, including hands-on experience with web analytics (e.g., GA4 / Adobe), SEO tools (e.g., Search Console, enterprise SEO platforms), and data visualization tools.
 </li>
 <li>
 Demonstrated experience running SEO experimentation and A/B tests, including test design, interpretation, and rollout of learnings.
 </li>
 <li>
 Strong analytical and problem-solving skills; ability to translate data into clear narratives and practical recommendations.
 </li>
 <li>
 Demonstrated ability to define and track metrics and goals in ambiguous environments with multiple stakeholders.
 </li>
 <li>
 Excellent communication skills (verbal, written, and presentation) with the ability to simplify complex SEO concepts for non-technical audiences and senior leadership.
 </li>
 <li>
 Proven ability to collaborate effectively across functions and influence without direct authority.
 </li>
 <li>
 Highly proficient with MS Office Suite (Word, Excel, PowerPoint, and Outlook)
 </li>
 <li>
 Passion for leveraging scaleable technologies such as machine learning and Generative AI.
 </li>
 <li>
 Prior experience in e-commerce or high-scale digital products.
 </li>
 </ul>
 
 
 
 
 
 
 Secondary Skills (desired)
 
 
 
 <ul>
 <li>
 Experience with SQL or data querying and comfort working with large datasets.
 </li>
 <li>
 Familiarity with experimentation platforms and methodologies.
 </li>
 <li>
 Exposure to AI/ML-driven search or content experiences, including schema/structured data, knowledge graphs, and generative AI integration.
 </li>
 <li>
 Passion for building repeatable, scalable systems, and for enabling others through education, tools, and documentation.
 </li>
 </ul>
 
 
 
 
 
 Lowe&rsquo;s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under state or local law. Lowe&rsquo;s wishes to maintain appropriate standards and integrity in meeting the requirements of the Information Technology Act&rsquo;s privacy provisions.
 
 
 
 
</div>

Senior Manager - SEO

sa.global

<div>
 
 Who Is Sa.global
 
 
 
 sa.global addresses industry challenges through vertical-focussed solutions. Leveraging modern technologies like AI and Copilot, we empower organizations to make intelligent decisions and act faster. Our solutions and services are 100% based on Microsoft business applications and the Microsoft Business cloud, and benefit advertising and marketing, accounting, architecture and engineering, consulting, homebuilding, legal, and IT services companies. Through our industry-first approach, we want to put solutions in the hands of people closest to the problem to enable organizations to act faster and make intelligent decisions.
 
 
 Over 800,000 users in 80 countries around the world rely on sa.global's industry-focused expertise to gain value faster, adapt quickly to changes, and build for the future. We have 30+ years of real-world experience, we are an 11-time winner of the Microsoft Dynamics Partner of the Year Award, and we&rsquo;ve been a part of Microsoft&rsquo;s elite Inner Circle for11 years. Our global organization has a 1000-member team across 25 countries.
 
 
 For more information, visit www.saglobal.com.
 
 
 
 Why Choose sa.global
 
 
 
 Open, flexible, vibrant, collaborative, and diverse &ndash; these are just some of the terms that our employees use to describe the culture at sa.global. We believe and encourage innovative and dynamic thinking. Our culture and values give us the extra edge to help us scale greater heights.
 
 
 Led by our Core Values:
 
 Agile, Capable, and Committed
 
 , which form an integral part of who we are, we constantly strive to provide an inclusive work environment. Our employees come from varied cultural and social backgrounds, and we strive each day to work towards making sa.global a great place to work.
 
 
 
 Values of sa.global
 
 
 
 <ul>
 <li>
 Contribute towards a working environment that represents &ldquo;one sa.global&rdquo; where everyone is seen as an equal, and equality and diversity is championed
 </li>
 <li>
 Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism
 </li>
 <li>
 Come as you are, make work fun &amp; others successful, and foster an always learning mentality
 
 
 </li>
 </ul>
 
 About The Role
 
 
 
 We are seeking a results-oriented
 
 SEO &amp; Paid Media Executive
 
 to support our digital marketing initiatives across organic and paid channels. The ideal candidate will have a strong understanding of
 
 SEO, SEA (Search Engine Advertising), and Social Advertising
 
 , with the ability to plan, execute, and optimize campaigns that drive traffic, visibility, and conversions.
 
 
 You will work closely with internal teams and external partners to ensure our search and social marketing activities are aligned with our brand objectives and overall marketing strategy.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 SEO (Search Engine Optimization)
 </li>
 <li>
 Conduct keyword research and competitor analysis to identify growth opportunities.
 </li>
 <li>
 Optimize website content, meta tags, and structure for better organic rankings and traffic.
 </li>
 <li>
 Collaborate with content, design, and tech teams to implement on-page and technical SEO best practices.
 </li>
 <li>
 Support link-building and off-page optimization initiatives in coordination with vendors/agencies.
 </li>
 <li>
 Monitor and report on keyword rankings, traffic performance, and SEO KPIs.
 </li>
 <li>
 SEA (Search Engine Advertising)
 </li>
 <li>
 Plan, set up, and manage paid search campaigns across Google Ads and Bing Ads.
 </li>
 <li>
 Conduct keyword research and audience targeting to maximize campaign efficiency.
 </li>
 <li>
 Optimize campaigns for CTR, CPC, and conversion performance.
 </li>
 <li>
 Monitor budgets and bids to ensure efficient spend and strong ROI.
 </li>
 <li>
 Track and report on paid campaign performance, providing actionable insights.
 </li>
 <li>
 Social Advertising
 </li>
 <li>
 Plan and execute paid campaigns on social platforms such as Meta (Facebook/Instagram), LinkedIn, and others as relevant.
 </li>
 <li>
 Coordinate with the content and design teams to develop effective ad creatives and messaging.
 </li>
 <li>
 Test, analyze, and optimize campaigns for engagement, leads, and conversions.
 </li>
 <li>
 Ensure consistent brand messaging across all paid and organic channels.
 </li>
 <li>
 Analytics &amp; Reporting
 </li>
 <li>
 Use tools such as Google Analytics, Google Ads, Search Console, Meta Ads Manager, and SEMrush/Ahrefs to track performance.
 </li>
 <li>
 Prepare regular reports on key metrics across SEO, SEA, and social ads.
 </li>
 <li>
 Identify trends and provide insights to guide campaign optimization and strategy.
 </li>
 <li>
 Stay updated with platform changes, algorithm updates, and new advertising opportunities.
 
 
 </li>
 </ul>
 
 Qualifications &amp; Skills
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field.
 </li>
 <li>
 2&ndash;4 years of experience in SEO and paid media campaign management.
 </li>
 <li>
 Strong hands-on experience with Google Ads, Meta Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
 </li>
 <li>
 Good understanding of analytics tools such as Google Analytics 4 (GA4) and Data Studio.
 </li>
 <li>
 Familiarity with social ad formats, targeting options, and A/B testing.
 </li>
 <li>
 Analytical mindset with strong attention to detail and ROI-driven thinking.
 </li>
 <li>
 Excellent communication, organizational, and multitasking skills.
 
 
 </li>
 </ul>
 
 What We Offer
 
 
 
 <ul>
 <li>
 Opportunity to work across multiple digital channels and markets.
 </li>
 <li>
 Collaborative and growth-oriented work environment.
 </li>
 <li>
 Competitive compensation and learning opportunities in advanced digital marketing techniques.
 
 
 </li>
 </ul>
 
 Contact Us!
 
 
 
 If this is a promising opportunity for you and you possess the desired skills and experience, please apply for the role. We will be in touch! If you're not looking for a job change but know someone that is, please share the details of this open position with them.
</div>

Marketing - SEO & Paid Media Executive

Curefit

<div>
 
 
 About the role
 
 
 
 As a Brand Manager for Cult Apparel, you&rsquo;ll own the end-to-end brand marketing of the category. You will define positioning, develop brand-led marketing strategies, and activate campaigns across ATL, TTL and BTL channels. This role is equal parts strategic thinking, creative execution, and data-led decision-making.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead cross-functional brand alignment across SEO, performance, product, and creative
 </li>
 <li>
 Track brand KPIs across awareness, consideration, engagement and acquisition
 </li>
 <li>
 Optimise influencer partnerships across tiers and platforms
 </li>
 <li>
 Analyze revenue sources and identify opportunities for TOF brand influence across organic and paid channels
 </li>
 <li>
 Manage product launch and/or overall category-specific brand campaigns
 </li>
 <li>
 Liaise with creative, event, media agencies and production partners for execution
 </li>
 <li>
 Conduct and manage consumer and brand research studies
 </li>
 <li>
 Recommend new formats, audiences, initiatives or partnerships based on learnings
 </li>
 </ul>
 
 
 
 
 
 What You&rsquo;ll Need
 
 
 <ul>
 <li>
 3 years of experience in brand marketing
 </li>
 <li>
 Hands-on experience with influencer marketing, digital campaigns, and BTL activations
 </li>
 <li>
 Strong data literacy - comfort with campaign analytics, dashboards, and insighting
 </li>
 <li>
 Ability to lead creative briefs, collaborate with design/content teams/agencies, and review output
 </li>
 <li>
 A growth mindset and love for building brands from the ground up
 </li>
 </ul>
 
 
</div>

Apparel Brand Manager

Lowe's India

<div>
 
 
 About Lowe's
 
 
 
 Lowe&rsquo;s is a FORTUNE&reg; 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe&rsquo;s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe&rsquo;s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
 
 
 
 
 
 
 About the Team
 
 
 
 The Digital Commerce team at Lowe&rsquo;s India is an extension to the core Digital Commerce function at Lowes&rsquo; Headquarters in Mooresville. The team in India focuses on multiple areas such as Digital Category Experience, Digital Commerce Support, Brand Advocates, Marketplace support, Dropship modernization, Customer Engagement, Category performance analytics, Site Operations, SEO and Omnichannel Product Content. This team partners closely with the team in the US to optimize and grow Lowe&rsquo;s Digital Commerce business.
 
 
 
 
 
 
 Job Summary
 
 
 
 The Enterprise SEO Team ensures that Lowe&rsquo;s digital experiences are optimized for discoverability, relevance, and performance across all search channels. The team delivers consistent, data-driven optimization of site content, technical elements, and metadata while conducting ongoing competitive analysis. Partnering closely with Business, Product, Content, Site Operations, and Technology teams, SEO team ensures that digital assets remain accurate, search-friendly, and aligned with customer intent, ultimately strengthening visibility and organic growth across Lowes.com.
 
 
 
 
 
 As an Analyst, you will serve as the primary data and analytics partner for the SEO team. The role requires strong focus on data analysis, performance tracking and measurement to uncover actionable insights and growth opportunities. The person will work in a fast-paced environment, digging deep into performance drivers and translating data into practical recommendations that drive key SEO and business metrics.
 
 
 
 
 
 
 Core Responsibilities:
 
 
 <ul>
 <li>
 Analytics &amp; Reporting: Responsible for hands-on work across all stages of data-driven solutions &ndash; from data extraction from various sources, through data wrangling and aggregation, to building dashboards, reports, and insights that support business decision-making.
 </li>
 <li>
 Utilize tools like SQL, Power BI/Looker, Python, and enterprise SEO platforms to extract, process, and analyse large datasets and build scalable reporting structures.
 </li>
 <li>
 Use data-driven analysis of audience behavior, traffic sources, landing page performance, and keyword trends to identify and prioritize optimization opportunities.
 </li>
 <li>
 Development and maintenance of SEO dashboards and visualizations that enable timely, strategic decisions and stakeholder visibility.
 </li>
 <li>
 Perform deep-dive analyses to answer critical business and leadership questions, providing clear, timely insights and evidence-backed recommendations.
 </li>
 <li>
 Exposure to data science concepts (e.g., predictive modelling, machine learning, experimentation) with an interest in applying them to drive deeper insights and smarter business decisions.
 </li>
 <li>
 Leverage a strong understanding of AI and LLM capabilities to integrate them into everyday analytics work.
 </li>
 <li>
 Collaborate with cross-functional teams (Business, Tech, Content, Product) as an analytics partner, ensuring SEO and other digital initiatives are guided by robust measurement frameworks and clear KPIs.
 </li>
 <li>
 Present insights and recommendations through structured storytelling and performance summaries with internal stakeholders as well as leadership in a clear, business-friendly manner.
 </li>
 </ul>
 
 
 
 
 
 Years of Experience:
 
 
 <ul>
 <li>
 2-4 years of relevant experience in an analytics-focused role in a Retail/E-commerce or agency environment.
 </li>
 <li>
 Background in SEO or digital/marketing/product analytics role is preferred.
 </li>
 <li>
 Experience in working with US-based companies or stakeholders/clients (preferred).
 </li>
 </ul>
 
 
 
 
 
 Primary Skills (must have)
 
 
 <ul>
 <li>
 Proficiency in SQL and experience working with large datasets.
 </li>
 <li>
 Experience with data visualization and BI tools, especially Power BI and Looker Studio.
 </li>
 <li>
 Working knowledge of Python for data manipulation and analysis.
 </li>
 <li>
 Proficiency with web analytics and measurement tools such as Adobe Analytics or Google Analytics.
 </li>
 <li>
 Analytical mindset and ability to translate data into strategic action.
 </li>
 <li>
 Experience with workflow/project management tools (Workfront, Jira, etc.).
 </li>
 <li>
 Understanding of Generative AI tools and how to leverage them for SEO.
 </li>
 <li>
 Ability to manage multiple priorities and deliver high-impact projects across teams.
 </li>
 </ul>
 
 
 
 
 
 Secondary Skills (desired)
 
 
 <ul>
 <li>
 Familiarity with SEO platforms (Google Search Console, Botify, SEMrush).
 </li>
 <li>
 Theoretical knowledge/exposure to modern data pipelines and analytics stack (e.g., scheduled queries, Airflow, Google BigQuery, etc.)
 </li>
 <li>
 Hands-on experience in third-party/publisher tools for measurement.
 </li>
 </ul>
 
 
</div>

Analyst – SEO Analytics & Insights

Infosys

<div>
 
 
 Job Profile: Marketing Analyst
 
 
 
 
 
 
 
 Location: Bangalore &ndash; Ecity Campus
 
 
 
 
 
 
 The Marketing Analyst will assist in developing, implementing, and analyzing marketing strategies to drive learner engagement which includes, initiation, consumption and completion of learning content / courses for Infosys Springboard. This role requires strong analytical abilities, creativity, and a keen sense of edtech market trends to ensure the offerings reach their intended audience effectively. This role collaborates with cross-functional teams and assists in managing campaigns, budgets, and vendor relationships to achieve the ESG objectives of Infosys Springboard.
 
 
 
 
 
 
 Core Responsibilities:
 
 
 
 &middot; Assist in planning and executing marketing campaigns (digital, print, events, etc.).
 
 
 &middot; Conduct market research and analyze trends to identify opportunities and threats.
 
 
 &middot; Coordinate with creative teams, agencies, and vendors to deliver marketing materials on schedule.
 
 
 &middot; Monitor campaign performance and analyze reports
 
 
 &middot; Support the development of marketing collateral and presentations.
 
 
 &middot; Participate in organizing promotional events and product launches.
 
 
 &middot; Assist with communications and audience engagement initiatives.
 
 
 &middot; Ensure brand consistency across all marketing channels and materials.
 
 
 
 
 
 
 Essential Skills and Qualifications:
 
 
 
 &middot; Marketing Knowledge: Understanding of marketing principles, strategies, and tactics.
 
 
 &middot; Communication Skills: Excellent verbal and written communication abilities to convey ideas clearly.
 
 
 &middot; Analytical Thinking: Strong ability to analyze data, interpret metrics, and generate actionable insights.
 
 
 &middot; Digital Marketing: Familiarity with digital marketing tools, SEO/SEM, email marketing, and social media platforms.
 
 
 &middot; Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
 
 
 &middot; Teamwork: Collaborative mindset and ability to work effectively with cross-functional teams.
 
 
 &middot; Attention to Detail: Meticulous in reviewing marketing materials and ensuring accuracy.
 
 
 &middot; Technical Proficiency: Skilled in Microsoft Office Suite (Word, Excel, PowerPoint) and creative tools (Canva, figma, Adobe creative suit). Good to know: marketing software (e.g., HubSpot, Google Analytics).
 
 
 &middot; Adaptability: Comfortable working in a fast-paced, changing environment
 
 
 &middot; Attitude of learning, delegating and working as a team, ranks the highest!
 
 
 
 
 
 
 Educational Background
 
 :
 
 
 Master&rsquo;s degree in Marketing, Business Administration, Communications, or a related field is typically required.
 
 
 
 
 
 
 Experience
 
 :
 
 
 Prior experience in marketing, sales support, or administrative roles is often preferred.
 
 
 
 
 
 
 Skill List:
 
 
 
 &middot; Campaign Planning and execution
 
 
 &middot; Brand Management
 
 
 &middot; Digital marketing
 
 
 &middot; Content creation and strategy
 
 
 &middot; Market research and consumer insights
 
 
 &middot; Marketing analytics and reporting
 
 
 &middot; Email marketing
 
 
 &middot; Event management
 
 
 
</div>

Marketing Analyst-Infosys Springboard

IndianAppGuy Tech PVT LTD

<div>
 
 About
 
 
 
 MagicSlides is building the next generation of AI-powered presentation tools that help people create stunning, professional slides in seconds. We're looking for passionate writers to join our team and contribute to shaping the future of our GenAI product.
 
 
 
 Requirements
 
 
 
 <ul>
 <li>
 Job Location: Bangalore
 </li>
 <li>
 Job Type: Full Time
 </li>
 <li>
 5 Days working
 
 
 </li>
 </ul>
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Create helpful, clear, and concise content that educates and converts our audience
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 Understand the user, write for founders, students, marketers, creators, and more
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 Help structure and improve existing content for SEO and clarity
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 Repurpose long-form content into social posts, reels scripts, or product copy
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 Collaborate with design, product, and marketing teams to align tone, messaging, and goals
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 Stay updated with content trends, SEO updates, and what's working in SaaS content marketing
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 Write engaging, SEO-optimized blogs, guides, landing pages, and product explainers
 
 
 </li>
 </ul>
 
 What We&rsquo;re Looking For
 
 
 
 <ul>
 <li>
 1-3 years of experience, preferably in a SaaS.
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 Proven results in improving keyword rankings, domain authority, and organic traffic
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 Proficiency with SEO tools.
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 Data-driven and organized: strong reporting and documentation skills
 
 
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 </ul>
 
 Why Join Us
 
 
 
 <ul>
 <li>
 Build from scratch for a fast-growing AI tools ecosystem
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 <li>
 Work directly with the founder, full ownership
 </li>
 <li>
 Get full access to tools, resources, and support to create bold content
 
 
 </li>
 </ul>
 Skills: blogs,backlinks,content marketing,seo,clarity,research,building,seo tools,strategy,contribute,other,saas,access,analytics,ctrs
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Content Writer

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