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digital marketing specialist

digital marketing specialist ppc google ads expert

Nessovo solutions

We are looking for a highly skilled Digital Marketing Specialist with deep expertise in PPC, Google Ads, and paid advertising campaigns. The ideal candidate will be responsible for planning, executing, optimizing, and scaling high-performing paid campaigns across multiple digital platforms to drive quality traffic, conversions, and measurable business growth.Key Responsibilities PPC &amp; Google Ads Management<ul><li>Develop, manage, and optimize Google Ads campaigns including Search, Display, Video, Performance Max, and Remarketing.</li><li>Conduct detailed keyword research, competitor analysis, and audience targeting.</li><li>Create compelling ad copies, extensions, and landing page recommendations to improve ad performance.</li><li>Implement A/B testing on ads, landing pages, and audiences to improve CTR and conversion rates.</li><li>Monitor campaign performance and adjust bids, budgets, and targeting for maximum ROI.</li><li>Track and maintain optimal Quality Scores, CPC, and conversion optimization metrics.</li></ul>Paid Social Campaigns<ul><li>Manage paid advertising campaigns on Facebook, Instagram, TikTok, and LinkedIn (optional but preferred).</li><li>Set up conversion tracking, custom audiences, and retargeting strategies.</li></ul>Performance Monitoring &amp; Analytics<ul><li>Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.</li><li>Prepare weekly and monthly performance reports with detailed insights and improvement strategies.</li><li>Monitor ROI, CPA, CPL, ROAS, and campaign profitability.</li></ul>Strategy &amp; Optimization<ul><li>Create strategic PPC plans aligned with company goals and target audience.</li><li>Recommend data-driven improvements to landing pages and funnels.</li><li>Stay updated with the latest trends in paid advertising, Google Ads policies, and digital marketing tools.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field (preferred but not mandatory).</li><li>3+ years of hands-on experience in PPC and Google Ads campaign management.</li><li>Strong understanding of:</li><li>Google Ads Manager</li><li>Meta Ads Manager</li><li>YouTube Ads</li><li>PPC bidding strategies</li><li>GA4 &amp; Google Tag Manager</li><li>Keyword Planner, SEMrush, Ahrefs (preferred)</li><li>Excellent analytical skills and ability to interpret complex data.</li><li>Strong communication, reporting, and campaign planning skills.</li><li>Ability to manage multiple campaigns and meet deadlines.</li><li>Google Ads Certification is a plus.</li></ul>What We Offer<ul><li>Competitive salary package based on experience.</li><li>Performance-based bonuses.</li><li>Professional learning and development opportunities.</li><li>Friendly, growth-oriented work culture.</li></ul>Job Type: Full-timeWork Location: In person

Digital Marketing Specialist (PPC & Google Ads Expert)

Programmers Force

About the RoleWe are looking for a Junior PPC Specialist to join our performance marketing team. In this role, you will help execute and optimize paid advertising campaigns across Google, Meta, LinkedIn, and other digital channels. You will work closely with senior marketers to support lead generation and brand awareness initiatives for our SaaS products.This is an ideal role for someone who is detail-oriented, analytical, and eager to learn hands-on PPC strategies in a fast-paced environment.Key Responsibilities<ul><li>Assist in creating, managing, and optimizing PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.</li><li>Conduct keyword research, audience targeting, and competitor analysis.</li><li>Monitor daily campaign performance and prepare weekly reports.</li><li>Support the team in A/B testing ad copies, landing pages, and creatives.</li><li>Analyze metrics such as CTR, CPC, CPL, Impression Share, Quality Score, and ROAS.</li><li>Collaborate with design and content teams to develop ad creatives.</li><li>Track conversions and ensure proper event/goal setup through Google Tag Manager &amp; Analytics.</li><li>Stay updated on the latest PPC trends, tools, and best practices.</li><li>Assist seniors in developing monthly optimization proposals and growth strategies.</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, IT, or a related field.</li><li>Basic understanding of Google Ads, Meta Ads, and/or LinkedIn Ads. (Internships or certifications are a plus.)</li><li>Strong analytical mindset with good Excel/Sheets skills.</li><li>Familiar with Google Analytics, Tag Manager, UTM tags, and basic tracking concepts.</li><li>Strong communication and documentation skills.</li><li>Ability to learn quickly and work under supervision.</li></ul>Job Type: Full-timePay: Rs40,000.00 - Rs65,000.00 per monthWork Location: In person

Junior PPC (Pay Per Click) Specilaist

Brand Surge

Brand Surge is Hiring &ndash; Google PPC Intern (Leading to Full-Time Position!)Brand Surge, a performance-driven digital marketing agency based in Faisal Town, Lahore, is hiring Google PPC Interns for a 3-month paid internship, leading to a potential full-time position based on performance.This role is perfect for individuals who want to build a strong career in Paid Advertising (Google &amp; Meta) and gain real experience working with international clients, under the mentorship of expert media buyers.Job Responsibilities:<ul><li>Assist in planning and launching ad campaigns on Google Search, Display, YouTube &amp; Meta Ads.</li><li>Conduct keyword research, audience targeting, and competitor analysis.</li><li>Help in creating ad copies, ad variations, and audience testing.</li><li>Monitor KPIs like CTR, CPC, CPA, ROAS &amp; Conversions with guidance from senior team.</li><li>Support the team with tracking setups using Google Analytics, Conversion Tracking, and Tag Manager.</li><li>Collaborate with the design and content team to produce effective ad creatives.</li><li>Prepare weekly performance reports and assist in campaign optimization.</li></ul>Requirements:<ul><li>Completed or currently enrolled in a Bachelor&rsquo;s degree (Marketing, Business, IT, CS or relevant).</li><li>3 to 6 months of practical experience OR completed a PPC/Digital Marketing course.</li><li>Basic knowledge of Google Ads, Meta Ads, Funnels, and Analytics tools.</li><li>Strong willingness to learn and grow in performance marketing.</li><li>Good written and verbal communication skills.</li><li>Must be comfortable with full-time on-site working hours (1PM&ndash;10PM).</li></ul>What We Offer:<ul><li>Paid internship + possibility of a permanent role after internship.</li><li>Hands-on training with live projects &amp; international clients.</li><li>Exposure to advanced tools like Tag Manager, AI tools, Conversion Tracking, UTM Tracking, and Automation.</li><li>A collaborative, growth-driven and supportive work environment.</li></ul>Job Type: Internship Contract length: 3 monthsPay: Rs15,000.00 - Rs25,000.00 per monthWork Location: In person

Google PPC Intern

BigGorillaApps

BG is hiring a PPC Ads Specialist to plan, execute, and optimize high-performing PPC campaigns across platforms like Google Ads and Bing. You&rsquo;ll analyze key metrics, conduct keyword research, and create strategies that drive strong SEM performance and ROI. The role requires a mix of strategic thinking and hands-on campaign management, along with collaboration across Content, SEO, and Analytics teams. You will support overall paid-search strategy, mentor peers, and stay updated on PPC trends to continually improve results.About BG We work with global brands, startups, and nonprofits in web/app development and digital marketing. We value creativity, simplicity, efficiency, and a strong work/life balance.Responsibilities<ul><li>Plan, manage, and optimize PPC campaigns.</li><li>Perform keyword research and ongoing performance analysis.</li><li>Prepare performance reports and recommend improvements.</li><li>Collaborate with internal teams to align PPC with broader marketing goals.</li><li>Optimize ad copy and landing pages to boost conversions.</li><li>Track KPIs, manage multiple projects, and stay updated on PPC trends.</li></ul>Who We Need<ul><li>Strong understanding of PPC platforms, funnels, and campaign strategy.</li><li>Ability to multitask in a fast-paced, evolving environment.</li><li>Creative, analytical, and open to new ideas and feedback.</li></ul>Requirements<ul><li>High school diploma or relevant degree (Marketing preferred).</li><li>Passion for results, problem-solving, and continuous learning.</li></ul>Job Type: Full-timePay: Rs150,000.00 - Rs300,000.00 per monthWork Location: In person

PPC Ads Specialist

My Digital People

READ the JD Carefully &amp; Apply if your experience is relevantWe are seeking an experienced Senior Marketing Manager to lead and scale our multi-channel digital marketing efforts across Email Marketing, PPC, Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, Amazon Advertising, and other paid social/media platforms. This role is ideal for a strategic, data-driven marketer with demonstrated success in performance marketing, campaign optimization, audience targeting, and revenue growth.You will lead strategy, execution, analytics, and continuous optimization for all paid and email marketing campaigns, ensuring aligned messaging, strong ROI, and measurable business impact.Key Responsibilities1. Paid Advertising &amp; PPC Management<ul><li>Develop and execute high-performing PPC strategies across Google Ads, Microsoft Ads, Amazon Ads, and other search platforms.</li><li>Manage campaign setup, bidding strategies, keyword research, ad copy, and audience segmentation.</li><li>Optimize for CPA, ROAS, CTR, conversion rate, and quality score improvements.</li><li>Lead A/B testing for ads, creatives, landing pages, and audience segments.</li></ul>2. Social Media Advertising<ul><li>Manage full-funnel paid campaigns on Meta (Facebook &amp; Instagram), TikTok, LinkedIn, Pinterest, Snapchat, and emerging platforms.</li><li>Build and iterate on audience frameworks for retargeting, lookalikes, interest-based targeting, and behavioral segments.</li><li>Collaborate with creative teams to produce compelling ad content.</li></ul>3. Email &amp; Lifecycle Marketing<ul><li>Own the full email marketing strategy including segmentation, automation, triggered flows, and campaign calendars.</li><li>Build and optimize lifecycle journeys (welcome, abandoned cart, win-back, nurture sequences).</li><li>Improve deliverability, open rates, click-through rates, and email-driven revenue.</li><li>Manage ESPs such as Klaviyo, Mailchimp, HubSpot, or similar.</li></ul>4. Amazon Advertising &amp; Marketplace Growth<ul><li>Manage Amazon PPC (Sponsored Products, Sponsored Brands, DSP, etc.).</li><li>Optimize product listings, keyword performance, and marketplace visibility.</li><li>Analyze sales data to drive marketplace growth and profitability.</li></ul>5. Analytics, Reporting &amp; Optimization<ul><li>Monitor campaign performance across all channels and provide weekly/monthly reporting.</li><li>Use data insights to drive continuous optimization and budget allocation.</li><li>Utilize GA4, Google Tag Manager, Data Studio, and platform-specific analytics.</li><li>Build dashboards to simplify performance analysis for leadership.</li></ul>6. Strategic Leadership &amp; Collaboration<ul><li>Lead and mentor junior marketers, analysts, or paid media specialists.</li><li>Work cross-functionally with sales, product, and creative teams to align marketing efforts.</li><li>Forecast budgets, allocate spend, and manage vendor/agency relationships.</li><li>Stay on top of industry trends, algorithm updates, and new advertising tools/features.</li></ul>Qualifications &amp; SkillsRequired<ul><li>5&ndash;8+ years of hands-on experience in digital marketing, with strong expertise in PPC and paid social.</li><li>Proven success managing large performance marketing budgets.</li><li>Deep understanding of Google Ads, Meta Ads Manager, TikTok Ads, and Amazon PPC.</li><li>Strong email marketing &amp; automation experience (Klaviyo, Mailchimp, HubSpot, or similar).</li><li>Proficient in Google Analytics (GA4), Google Tag Manager, attribution models, and reporting tools.</li><li>Highly analytical with a data-driven approach to problem-solving.</li><li>Strong copywriting skills and ability to evaluate creative performance.</li><li>Excellent communication, leadership, and project management skills.</li></ul>Preferred<ul><li>Experience in e-commerce, SaaS, or marketplace-driven businesses.</li><li>Knowledge of SEO best practices and CRO principles.</li><li>Familiarity with tools such as SEMrush, Ahrefs, Zapier, Optmyzr, or similar.</li><li>Experience managing agencies or cross-functional teams.</li></ul>Success Indicators<ul><li>Significant improvements in PPC efficiency (CPA, ROAS, CTR, CVR).</li><li>Growth in revenue from paid channels and email automation flows.</li><li>Increased customer lifetime value via improved lifecycle marketing.</li><li>Scalable campaign frameworks across multiple channels.</li><li>Clear reporting and insights for leadership.</li></ul>Why Join Us?<ul><li>Opportunity to lead a high-impact digital marketing function.</li><li>Work in a fast-paced, innovative environment.</li><li>Competitive compensation, bonuses, and benefits package.</li><li>Room for career growth into Director-level roles.</li></ul>Job Type: Full-timePay: Rs300,000.00 - Rs400,000.00 per monthWork Location: In person

Senior Marketing Manager – Paid Media & Email Marketing

Corevato Solutions

Company: Corevato Solutions Location: Gulberg, Lahore Timing: First shift (Day Time)Job Summary: Corevato Solutions is seeking a talented Ads &amp; Social Media Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads (Facebook &amp; Instagram), and TikTok Ads, while also handling our social media presence. The ideal candidate will combine expertise in performance marketing with hands-on experience in social media management, content posting, and audience engagement to drive brand growth and conversions.Key Responsibilities:Paid Advertising:<ul><li>Develop, implement, and optimize paid campaigns on Google Ads, Meta Ads (Facebook &amp; Instagram), and TikTok Ads.</li><li>Conduct keyword research, audience segmentation, and competitor analysis to improve campaign ROI.</li><li>Optimize ad creatives, copy, and landing pages for higher CTR, conversions, and ROAS.</li><li>Monitor campaign metrics (CPC, CPA, ROAS, CTR) and provide actionable insights.</li><li>Perform A/B testing on ad creatives, targeting, and bidding strategies.</li><li>Implement retargeting and lookalike audience campaigns to boost conversions.</li><li>Stay updated on platform updates, trends, and digital advertising best practices.</li><li>Collaborate with SEO, content, and design teams to align campaigns with overall marketing goals.</li></ul>Social Media Management:<ul><li>Manage and maintain company social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc.).</li><li>Create, schedule, and publish engaging posts, stories, and content tailored to each platform.</li><li>Monitor audience engagement, respond to messages and comments, and foster community growth.</li><li>Track social media analytics and prepare reports with insights to optimize reach and engagement.</li><li>Work with design and content teams to create visually appealing graphics, videos, and posts.</li></ul>Requirements:<ul><li>3+ years of experience in Google Ads, Meta Ads, and TikTok Ads.</li><li>Proven experience in social media management, content creation, and audience engagement.</li><li>Strong knowledge of PPC advertising, audience targeting, and conversion tracking.</li><li>Hands-on experience with Google Analytics, Google Tag Manager, and Facebook Pixel.</li><li>Ability to analyse campaign performance and make data-driven decisions.</li><li>Familiarity with eCommerce, lead generation, and brand awareness campaigns.</li><li>Excellent communication and collaboration skills.</li><li>Google Ads and Meta Ads certifications are a plus.</li></ul>Preferred Qualifications:<ul><li>Must have Bachelor or Masters Degree</li><li>Experience with AI-driven ad optimization and automation tools.</li><li>Up-to-date with social media trends and platform algorithms.</li><li>Background in managing high-budget ad campaigns and multi-platform strategies.</li></ul>Job Types: Full-time, Contract Contract length: 12 monthsPay: Rs45,000.00 - Rs100,000.00 per monthApplication Question(s):<ul><li>Last Salary?</li><li>Expected Salary?</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>SMM : 2 years (Required)</li><li>Meta Ads &amp; PPC: 2 years (Required)</li></ul>Language:<ul><li>English (Preferred)</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Work Location: In person

Meta Ads & Social Media Specialist

The Digital Elites

Shift: 3:00 PM &ndash; 11:00 PM (Monday&ndash;Saturday)Location: On-site (In-house role)About the RoleDigital Elites Global is hiring an experienced Google Ads PPC Expert with minimum 3 years of agency-level experience managing high-budget ad accounts. The ideal candidate must be highly skilled in optimizing campaigns, handling complex accounts, resolving suspensions, and working closely with design &amp; development teams for conversion-focused improvements.Key Responsibilities<ul><li>Manage and optimize high-budget Google Ads campaigns across Search, Display, Performance Max, and YouTube Lead Gen</li><li>Develop full-funnel strategies for lead generation and conversion optimization</li><li>Handle Google Ads account suspensions, policy violations, and appeal processes</li><li>Build, scale &amp; analyze Performance Max and Display campaigns</li><li>Collaborate with designers and developers for CTR &amp; conversion improvements</li><li>Make data-driven decisions using Google Analytics (GA4), GTAG, GTM &amp; enhanced measurement tools</li><li>Improve landing pages (WordPress/HTML basic understanding required)</li><li>Conduct weekly reporting &amp; performance analysis</li></ul>Requirements<ul><li>Minimum 3 years of experience in a reputable digital marketing agency</li><li>Strong experience managing high-budget Google Ads accounts</li><li>Expert-level knowledge of: Search, Display, Performance Max, YouTube Lead Gen</li><li>Experience handling account suspensions &amp; policies</li><li>Understanding of HTML basics and WordPress landing pages</li><li>Strong knowledge of GA4, GTM, GTAG &amp; conversion tracking</li><li>Strong analytical &amp; communication skills</li></ul>What We Offer<ul><li>Salary: 150k &ndash; 250k PKR</li><li>Long-term stable role</li><li>Creative &amp; performance-driven work environment</li><li>Opportunity to work on international high-budget accounts</li></ul>How to ApplyApply via Indeed or send CV + portfolio (campaign screenshots/case studies) to:Email: info@digitalelites.ioWhatsApp: +923164287817Job Type: Full-timePay: Rs150,000.00 - Rs250,000.00 per monthWork Location: In person

Google Ads PPC Expert – Full-Time (Evening Shift)

Explore 1528+ Digital marketing specialist ppc google ads expert in Lahore this December. Find roles across top companies and apply now to boost your career.