digital marketing specialist Jobs in Islamabad

digital marketing specialist

social media manager

digital marketing manager Jobs in Islamabad

digital marketing manager

digital marketing manager & community specialist Jobs in Islamabad

digital marketing manager & community specialist

digital media designer

digital media manager

Win Win Marketing & Developers SMC Pvt. Ltd

The Digital Media Manager (Technical / Performance Lead) is responsible for driving all digital performance activities including website optimization, paid media campaigns, SEO, CRM funnels, analytics, and data-driven improvements. This role ensures that all digital channels work together to generate quality leads, conversions, and measurable business growth.This Lead acts as the bridge between technical operations and strategic digital marketing objectives defined by the HOD. He ensures execution, tracks performance, and manages the technical team&rsquo;s output.Key Responsibilities1. Digital Performance Strategy1. Develop and implement digital performance strategies across SEO, paid media, website, and CRM funnels.2. Optimize digital touchpoints for lead generation, conversions, and audience growth.3. Review analytics dashboards weekly and propose improvements to HOD.2. Team Management &amp; Workflow4. Supervise SEO, Media Buyer, Website Designer, CRM Manager, and Content Writer.5. Assign tasks, monitor daily progress, ensure deadlines and quality standards.6. Ensure technical outputs (ads, SEO, website, CRM emails, landing pages, content) meet brand objectives.3. Paid Media Management7. Lead media buying across Meta, Google, TikTok, and LinkedIn.8. Conduct A/B testing, track ROAS, CPC, CPL, and optimize campaigns for performance.9. Analyze audience behavior and refine targeting strategies.4. SEO &amp; Website Optimization10. Supervise SEO team for on-page, off-page, and technical SEO.11. Monitor website performance, speed, UI/UX improvements, and landing page optimization.12. Collaborate with the content writer to ensure SEO-optimized content plans.5. CRM, Funnel &amp; Lead Management13. Manage CRM workflows, automation, audience segmentation, and nurturing funnels.14. Coordinate with Sales team to ensure quality leads and accurate data flow.15. Improve customer journey, retention, and re-engagement strategies.6. Content &amp; Messaging Alignment16. Oversee content writer / scriptwriter to produce SEO content, ad scripts, landing page copy, and email content.17. Ensure messaging aligns with performance goals and data insights.7. Reporting &amp; Analytics18. Prepare monthly performance reports for HOD.19. Track KPIs across SEO, ads, web performance, CRM, and content.20. Recommend technical improvements, automation, and new tools.8. Compliance &amp; Best Practices21. Ensure all campaigns follow platform policies to avoid bans or disapprovals.22. Stay updated on new trends, algorithms, digital tools, and industry benchmarks.Hiring Criteria &mdash; Qualification &amp; Skills1) Bachelor&rsquo;s/Master&rsquo;s degree in Marketing, IT, Digital Media, or related field. And 4 to 6 years&rsquo; experience in digital performance (SEO, Ads, Website, CRM). (Real Estate experience strongly preferred).2) Strong command of Meta &amp; Google Ads, CRM systems, analytics tools.3) Excellent team management &amp; communication skills.4) Analytical mindset with problem-solving abilities.5) Ability to manage multiple digital channels simultaneouslyJob Type: Full-timePay: Rs100,000.00 - Rs120,000.00 per monthWork Location: In person

Digital Media Manager

HUM NEWS

Qualification:Bachelor's degree in Media, Marketing, Business, or a related field (Master's preferred).Experience: Minimum 6 years in digital media, with at least 2 years in a senior YouTube leadership role. Experience in scaling YouTube channels and driving engagement and revenue growthKey Responsibilities:<ul><li>Develop and implement a comprehensive YouTube growth strategy aligned with the channel's objectives.</li><li>Oversee the content pipeline, including publishing, optimization and scheduling for consistent performance.</li><li>Use data-driven insights to shape content strategy, posting frequency and audience engagement.</li><li>Drive subscriber, viewership and retention growth through continuous performance analysis and optimization. Maximize CPM and RPM through effective content categorization, metadata and playlist optimization.</li><li>Track and analyze KPIs to refine overall strategy.</li><li>Ensure compliance with YouTube policies, copyright laws and community guidelines.</li><li>Implement SEO and discoverability best practices across titles, tags, thumbnails and descriptions.</li><li>Lead and mentor a results-driven team, fostering collaboration and innovation across content, analytics and design functions.</li></ul>Job Type: Full-timeAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Relevant Media Industry: 5 years (Preferred)</li></ul>Work Location: In person

General Manager - Youtube

Forgotten Women

Social Media Marketing Manager (META-Certified)Location: Bahria Phase 8 Rawal Pindi, Islamabad Organisation: Forgotten Women (UK Charity No. 1169466) Department: Digital &amp; Communications Reports to: Country Director Contract: Full-time&#11088; About Forgotten WomenForgotten Women is an international women-led charity based in the UK, delivering emergency relief and long-term empowerment projects worldwide. Our digital presence is one of the most important assets we have. We run high-impact campaigns across Facebook, Instagram, TikTok, YouTube, and other platforms to raise critical funds for women in crisis zones.We are now recruiting a highly skilled, META-certified Social Media Marketing Manager to take full ownership of our social media ecosystem and digital advertising outputs.This is a senior, specialist role, responsible for protecting, managing, and growing the digital platforms that drive our fundraising and public engagement.&#11088; About the RoleThe Social Media Marketing Manager will be responsible for:<ul><li>Managing and protecting the organisation&rsquo;s digital assets, including Meta Business Manager, Ads Manager, and all social media pages.</li><li>Leading paid advertising across Facebook, Instagram, TikTok, and other key channels.</li><li>Ensuring full compliance with Meta policies to prevent account blocks, restrictions, and performance issues.</li><li>Executing high-quality, high-return fundraising and awareness campaigns.</li><li>Working closely with UK HQ to align messaging, branding, and strategy.</li></ul>This role is critical to the stability and success of Forgotten Women&rsquo;s fundraising operations.&#11088; Key Responsibilities1. Meta Ads Management<ul><li>Manage Meta Business Manager and Ads Manager with full compliance.</li><li>Build, launch, monitor, and optimise paid campaigns across Facebook and Instagram.</li><li>Maintain strong structure: tracking, events, pixels, conversions, and CAPI.</li><li>Prepare monthly performance reports and growth plans.</li></ul>2. Compliance &amp; Risk Management<ul><li>Ensure 100% adherence to Meta&rsquo;s advertising policies.</li><li>Immediately investigate and resolve any warning, restriction, or compliance issues.</li><li>Manage appeals and reinstatement processes if accounts are flagged or blocked.</li><li>Implement a strict quality-control system to prevent repeated violations.</li></ul>3. Content Strategy &amp; Social Media Management<ul><li>Manage daily posting, scheduling, and platform growth across Facebook, Instagram, TikTok, and YouTube.</li><li>Work with the UK Digital Team to ensure brand consistency and campaign accuracy.</li><li>Oversee creative assets for ads: copywriting, visuals, hooks, thumbnails, and storytelling.</li></ul>4. Analytics &amp; Performance<ul><li>Track KPIs including reach, CTR, ROAS, conversions, engagement, CPC/CPM.</li><li>Use Meta Analytics, Google Analytics, and TikTok Insights to improve performance.</li><li>Identify growth opportunities, best-performing content, and audience insights.</li></ul>5. Team Collaboration &amp; Oversight<ul><li>Coordinate with Pakistan and UK teams regarding content, approvals, and campaign rollouts.</li><li>Provide training to junior team members on compliance and advertising best practices.</li><li>Lead crisis recovery and ensure digital safeguards are in place at all times.</li></ul>&#11088; Person SpecificationEssential<ul><li>META Certified (Meta Certified Digital Marketing Associate, Media Buying, or similar).</li><li>Minimum 4+ years professional experience running paid ads across Facebook/Instagram.</li><li>Proven ability to recover restricted accounts and maintain compliance.</li><li>Strong understanding of Meta Business Manager, Ads Manager, Events Manager, Pixels, and CAPI.</li><li>Advanced analytical skills with the ability to manage high-budget campaigns.</li><li>Experience managing multi-platform organic content strategy.</li><li>Excellent communication, organisation, and problem-solving skills.</li></ul>Desirable<ul><li>Experience working with charities, humanitarian campaigns, or Islamic fundraising.</li><li>Experience with TikTok Ads, Google Ads, and multi-channel paid media.</li><li>Graphic design or video editing skills are a plus.</li></ul>&#11088; Safeguarding &amp; ValuesAll digital activity must uphold Forgotten Women&rsquo;s safeguarding standards and dignity-first approach. The postholder must operate with high integrity, accountability, and respect for all communities.&#11088; How to ApplySend your CV, portfolio of campaigns managed, and evidence of Meta CertificationJob Type: Full-timePay: Rs150,000.00 - Rs250,000.00 per monthWork Location: In person

Social Media Marketing Manager

Q MECHANICS PK

A Digital Marketing Manager is a professional who is responsible for maintaining a brand&rsquo;s online presence and sales by working on various marketing campaigns and have a grip on all marketing 5 channels. Their duties include researching, strategizing with other professionals and creating content for successful campaigns.Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertisingMaintaining our social media presence across all digital channelsMeasuring and reporting on the performance of all digital marketing campaignsJob brief:If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.What does a Digital Marketing Manager do?You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.Responsibilities:Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateTracking 8 marketing KPIs ( Cost per Lead (CPL) , Marketing Qualified Leads (MQLs), Customer Retention , Cost per Customer Acquisition, Marketing ROI, Sales Qualified Leads (SQLs), Opportunity-to-Win Ratio, Sales Revenue) and producing useful reports for managementRequirements and skills:Strong knowledge and experience in PPC(paid campaigns)Knowledge in Email and affiliate marketingSEO (Search engine optimization)SMM(social media marketing)Email MarketingAffiliate MarketingPaid all Campaigns (PPC)BS/MS degree in IT/ marketing or a related fieldProven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsSolid knowledge of website analytics tools (e.g., Google Analytics)Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google AdWords campaigns/Google Ads/Bing AdsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurementRequired Experience: Minimum 6 to 7 yearsJob Type: Full-timePay: Rs100,000.00 - Rs130,000.00 per monthWork Location: In person

DIGITAL MARKETING MANAGER

Auroxa Tech

Location: DHA Phase 1, Sector F, Islamabad Job Type: Full-Time (Onsite)Job OverviewWe are seeking a motivated Digital Marketing Specialist who will manage our social media platforms, run Facebook Ads, create engaging content, and optimize campaign performance. The ideal candidate should be proactive, creative, and able to work independently.Key ResponsibilitiesDigital Advertising<ul><li>Create, manage, and optimize Facebook Ads campaigns</li><li>Track key metrics: CTR, CPC, conversions</li><li>Conduct A/B testing to improve campaign performance</li></ul>Social Media Management<ul><li>Handle company accounts on Facebook, Instagram, TikTok, and YouTube</li><li>Post regular content including reels, graphics, captions, and stories</li><li>Respond professionally to customer messages and comments</li><li>Grow followers, engagement, and overall brand presence</li></ul>Content &amp; Creative<ul><li>Collaborate with designers/videographers to produce marketing content</li><li>Write creative captions, ad copies, and social media posts</li><li>Plan and manage monthly content calendars</li></ul>Analytics &amp; Reporting<ul><li>Prepare weekly and monthly performance reports</li><li>Analyze data to refine digital strategies</li><li>Monitor competitors and ongoing industry trends</li></ul>Required Skills &amp; Qualifications<ul><li>Strong confidence and communication skills</li><li>Good understanding of Facebook Ads Manager</li><li>Experience in social media handling</li><li>Knowledge of digital marketing trends &amp; audience targeting</li><li>Basic graphic designing/Canva skills (preferred but not required)</li><li>Ability to work independently and meet deadlines</li><li>Creative, organized, and highly proactive</li></ul>Experience<ul><li>Fresh Candidates: Encouraged to apply (basic digital marketing knowledge required)</li><li>Experienced Candidates: 1&ndash;3+ years experience in digital marketing or social media management preferred</li></ul>Salary Range<ul><li>Fresh Candidates: PKR 25,000 &ndash; 35,000</li><li>Experienced Candidates: PKR 35,000 &ndash; 50,000 (based on skill and experience)</li></ul>Additional benefits may be offered after probation as per company policy.Work Environment<ul><li>Onsite job at DHA Phase 1, Sector F, Islamabad</li><li>Professional, supportive, and growth-oriented work environment</li><li>Opportunity to work with a growing pharmaceutical brand</li></ul>Job Type: Full-timePay: Rs25,000.00 - Rs50,000.00 per monthWork Location: In person

Digital Marketing Specialist

Department: Digital Media Reports To: Digital Media Manager (DMM) &amp; HOD Digital Marketing Team Alignment: Technical / Performance TeamPosition OverviewThe CRM &amp; Lead Executive is responsible for managing, organizing, and optimizing all digital leads generated through campaigns, website, social media, and paid advertising. This role ensures smooth coordination between the Digital Media Team and the Sales Team, ensuring that every lead is properly tracked, assigned, followed up, and analyzed.The role also involves real-estate&ndash;specific R&amp;D, content feedback, and using CRM tools to ensure accurate reporting and improved sales conversion.Key Responsibilities1. Lead Management &amp; Assignment<ul><li>Receive all leads generated from paid campaigns, website forms, landing pages, WhatsApp API, and social media inboxes.</li><li>Validate, filter, and categorize leads (organic, paid, remarketing, referral).</li><li>Assign leads instantly to relevant sales team members as per project (Vertical / Horizontal) and buyer type.</li><li>Maintain real-time lead distribution through CRM workflow automation.</li></ul>2. CRM Operations &amp; Data Accuracy<ul><li>Manage and update CRM dashboards ( Salesforce or company CRM).</li><li>Ensure every lead is tagged with accurate source, campaign name, and project name.</li><li>Maintain 100% accuracy in lead logs, statuses, and sales team follow-ups.</li><li>Ensure no lead is missed, duplicated, or wrongly assigned.</li></ul>3. Sales Coordination &amp; R&amp;D<ul><li>Coordinate with the sales department daily to understand:</li></ul>&#10003; Lead Quality &#10003; Lead Response Time &#10003; Conversion challenges &#10003; Required content to improve lead quality<ul><li>Share market research with DMM &amp; HOD regarding buyer behavior, competitor project offerings, pricing trends, and new real estate demand.</li></ul>4. Campaign Performance Support<ul><li>Monitor all incoming leads per campaign to identify:</li></ul>&#10003; Cost per Lead (CPL) &#10003; Lead Quality Score &#10003; Platform performance &#10003; Bounce or Junk leads<ul><li>Give immediate feedback to DMM for campaign optimization.</li><li>Assist in A/B testing by providing insights based on lead behavior.</li></ul>5. Social Media &amp; Content Support<ul><li>Provide sales-driven insights to content writers for better ads, captions, landing pages, and brochures.</li><li>Ensure that campaign creatives match buyer requirements and sales pain points.</li><li>Share project documents, images, videos, and details required by Digital Media Team for posts.</li></ul>6. Reporting &amp; Analytics<ul><li>Prepare Daily, Weekly, and Monthly Lead Reports for:</li></ul>&#10003; DMM &#10003; HOD Digital Marketing &#10003; Sales Head (summary version)<ul><li>Generate CRM dashboards including:</li></ul>&#10003; Lead Source Report &#10003; Lead Status Report &#10003; Agent Performance &#10003; Call Summary Report &#10003; Lead-to-Booking Conversion Funnel<ul><li>Highlight risks, improvement areas, and lead wastage points.</li></ul>7. Tools &amp; Systems ExpertiseMust have strong command on the following tools:<ul><li>CRM Software ( Real Estate CRM)</li><li>Excel / Google Sheets (Reports, Pivot Charts, Filters)</li><li>Social Media Lead Forms (Meta Lead Ads, Google Form Leads)</li><li>WhatsApp Business API &amp; Chat automation tools</li><li>Call Monitoring &amp; Auto-dialer tools</li><li>Lead Management Automation (Zapier, Make, or CRM Workflows)</li></ul>KPIs (Key Performance Indicators)<ul><li>Lead assignment time (Target: under 5 minutes)</li><li>Lead accuracy score (100% correct tagging + status updates)</li><li>Daily lead sheet completeness</li><li>Feedback compliance from Sales</li><li>CRM hygiene score</li><li>Lead-to-visit conversion contribution</li><li>Number of market R&amp;D insights shared monthly</li></ul>Hiring Criteria: Qualification &amp; Skills<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or IT.</li><li>2&ndash;3 years&rsquo; experience in Real Estate CRM or Lead Management is mandatory.</li><li>Strong knowledge of real estate campaigns (vertical projects, horizontal projects, residential &amp; commercial units).</li><li>Excellent communication &amp; coordination skills with both Sales &amp; Digital Media teams.</li><li>Strong command over CRM systems, reporting tools, and data analysis.</li><li>Must be highly organized, detail-oriented, and able to work under campaign pressure.</li></ul>Experience Required<ul><li>Must have hands-on experience managing leads for real estate projects.</li><li>Experience in coordinating between Digital Media &amp; Sales.</li><li>Strong understanding of sales funnels, buyer journey, and property booking process.</li></ul>Job Type: Full-timePay: Rs55,000.00 - Rs60,000.00 per monthWork Location: In person

CRM Lead Executive

The Hassol

Job Summary:We are seeking an experienced and results-driven Senior Manager &ndash; Digital Marketing &amp; E-Commerce to lead our digital marketing strategy and e-commerce operations. The ideal candidate will have 5&ndash;8 years of proven experience in managing performance marketing, SEO/SEM, e-commerce growth, and digital transformation. This role requires strong leadership skills, data-driven decision-making, and expertise in driving online revenue growth through innovative campaigns and optimized digital channels.Key Responsibilities:<ul><li>Develop and implement end-to-end digital marketing strategies across paid media, SEO, email, and social channels to achieve business growth objectives.</li><li>Lead and oversee e-commerce operations, including product listings, catalog management, promotions, conversion funnels, and marketplace (Amazon, Daraz, Shopify, WooCommerce, etc.) performance.</li><li>Manage and optimize paid advertising campaigns (Google, Meta, TikTok, LinkedIn) to maximize ROI, ROAS, CTR, and CPA.</li><li>Drive SEO &amp; SEM initiatives to increase organic visibility, traffic, and conversions.</li><li>Collaborate with cross-functional teams (content, design, performance marketing, product) to deliver aligned campaigns.</li><li>Analyze marketing and sales data, prepare performance reports, and identify actionable insights to improve campaign effectiveness.</li><li>Plan and manage digital budgets and forecasting, ensuring efficient use of resources.</li><li>Monitor e-commerce trends, competitors, and digital innovations to adopt best practices and new technologies.</li><li>Lead, mentor, and develop a team of digital marketers, performance specialists, and e-commerce executives.</li></ul>Key Requirements:<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business, Computer Science, or a related field.</li><li>5&ndash;8 years of hands-on experience in digital marketing and e-commerce management.</li><li>Proven expertise in performance marketing, SEO/SEM, e-commerce platforms, and online sales growth.</li><li>Strong knowledge of Google Analytics, Tag Manager, Pixel integration, and marketing automation tools.</li><li>Excellent understanding of e-commerce platforms (Shopify, WooCommerce, Amazon, Daraz, etc.).</li><li>Strong analytical, leadership, and communication skills.</li><li>Ability to thrive in a fast-paced, data-driven, and result-oriented environment.</li></ul>Job Type: Full-timePay: Rs200,000.00 - Rs250,000.00 per monthApplication Question(s):<ul><li>Can you walk us through a successful digital marketing or e-commerce growth campaign you led in the last 12&ndash;18 months?</li></ul>Please share the objective, strategy, budget, platforms used, and measurable results (ROI, ROAS, traffic, conversions, etc.).<ul><li>What tools, platforms, and analytics frameworks do you use to optimize performance marketing and e-commerce operations?</li></ul>Explain your experience with Google Analytics, Tag Manager, SEO tools, marketplaces (Amazon/Daraz), and any marketing automation systems you manage.<ul><li>How do you approach scaling online revenue through paid media, SEO/SEM, and conversion optimization?</li></ul>Describe your data-driven decision-making process, team leadership approach, and how you prioritize channels to achieve maximum growth.Work Location: In person

Senior Manager Digital Marketing E-Commerce

Explore 600+ Digital media manager in Islamabad this December. Find roles across top companies and apply now to boost your career.