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lifecycle marketing manager

Savills

<div>The Role
The CRM Integration Manager is responsible for ensuring the integrity, performance, and strategic effectiveness of Savills Middle East&rsquo;s CRM ecosystem. This role owns CRM data quality, segmentation strategy, lifecycle communications, campaign governance, and system integrations, enabling intelligent lead nurturing, increased sales engagement, and the elimination of operational inefficiencies.
Operating in a highly hands-on capacity, the role will design and build automated workflows, manage CRM assets, resolve system issues, standardise templates, optimise funnel conversion, and deliver a structured, reliable communications calendar across EDM, WhatsApp, and SMS channels.
The role will also lead CRM analytics and reporting within HubSpot, developing executive dashboards, performance tracking frameworks, and a recurring reporting cadence to measure lifecycle progression, campaign effectiveness, and commercial impact, providing clear insights to senior stakeholders.
Key Responsibilities
1) HubSpot System Ownership &amp; Governance<ul><li>
Act as the internal subject matter expert (SME) and system owner for all HubSpot marketing and CRM automation activities.</li><li>
Define, implement, and enforce HubSpot governance standards, including:<ul><li>
Naming conventions</li><li>
Folder structures</li><li>
List taxonomy</li><li>
Campaign containers</li><li>
Asset and workflow linkage</li></ul></li><li>
Own user access, roles, and permissions, ensuring clear accountability, reduced duplication, and operational efficiency.</li><li>
Maintain overall CRM hygiene and system integrity, including:<ul><li>
Removal of redundancies (e.g., duplicate deal stages and properties)</li><li>
Standardisation of pipelines and lifecycle stages</li><li>
Ongoing data consistency and quality control</li></ul></li><li>
Lead documentation of system architecture, governance rules, and best practices to ensure scalability and operational clarity.</li></ul>
2) Lifecycle &amp; Funnel Strategy<ul><li>
Design, build, and continuously optimise end-to-end lifecycle journeys across all core audiences:<ul><li>
Buyers</li><li>
Sellers</li><li>
Investors</li><li>
Landlords &amp; tenants</li></ul></li><li>
Own the CRM communications strategy, defining:<ul><li>
What is sent</li><li>
When it is sent</li><li>
To whom</li><li>
Through which channel</li><li>
And for what commercial purpose 
(EDM, WhatsApp, SMS, webinars, call tasks, landing page follow-ups)</li></ul></li><li>
Create, manage, and govern a monthly and quarterly CRM communications calendar, ensuring campaign alignment, cadence discipline, and message prioritisation.</li><li>
Develop advanced segmentation frameworks using available data sources including:<ul><li>
Budget bands</li><li>
Nationality / country codes</li><li>
Community preferences</li><li>
Lifecycle stage</li><li>
Engagement behaviour</li><li>
Intent signals</li></ul></li><li>
Drive commercial action and conversion, activating CRM-led journeys that generate:<ul><li>
Viewings and bookings</li><li>
Broker calls and meetings</li><li>
Webinar attendance</li><li>
Valuation requests</li><li>
Listing appointments</li></ul></li><li>
Define CRM performance KPIs and benchmarks (open rates, click-through rates, conversion rates, unsubscribe rates, WhatsApp/SMS response rates) and lead structured performance reviews on a weekly and monthly cadence.</li></ul>
3) Campaign Execution in HubSpot<ul><li>
Build, QA, and deploy all campaign assets within HubSpot, including:<ul><li>
EDMs</li><li>
Forms</li><li>
Landing pages</li><li>
Workflows</li><li>
Lists</li><li>
Lead scoring models</li><li>
Campaign tracking frameworks</li></ul></li><li>
Ensure all campaign assets are correctly linked, measurable, and attributable within HubSpot reporting structures.</li><li>
Create and maintain a centralised pre-approved asset library, including:<ul><li>
Email, form, and landing page templates</li><li>
Best-practice examples</li><li>
Reusable modules and components</li></ul></li><li>
Partner closely with Creative and Marketing teams to:<ul><li>
Improve conversion performance</li><li>
Optimise UX and CRO best practices</li><li>
Maintain brand compliance</li></ul></li><li>
Lead continuous A/B testing programmes (subject lines, send times, CTA copy, layouts, form lengths, preview text) and document performance learnings to drive ongoing conversion uplift.</li></ul>
4) Data Health, Segmentation &amp; Contact Governance<ul><li>
Own and maintain contact data quality standards, including:<ul><li>
Field mapping</li><li>
Mandatory properties</li><li>
Formatting rules</li><li>
Suppression logic</li><li>
Standardised categorisation frameworks</li></ul></li><li>
Build and manage structured list taxonomies to ensure scalable segmentation, targeting accuracy, and reporting clarity.</li><li>
Govern email domain blocklist management, including ownership definitions, documentation, and compliance processes.</li><li>
Implement robust suppression and exclusion frameworks to prevent operational and commercial errors (e.g., exclusion of active deals from nurture journeys).</li><li>
Ensure reporting integrity by maintaining:<ul><li>
Consistent lifecycle stage definitions</li><li>
Funnel rules</li><li>
Attribution logic</li><li>
Dashboard reliability</li></ul></li></ul>
5) Integrations, Automation &amp; Troubleshooting<ul><li>
Own the end-to-end management, troubleshooting, and optimisation of system integrations, including:<ul><li>
HubSpot CRM tools</li><li>
Website and form tracking</li><li>
Lead sources</li><li>
WhatsApp &amp; SMS platforms</li><li>
Webinar and event tools</li></ul></li><li>
Lead and coordinate major integration projects, including:<ul><li>
GoYzer &times; HubSpot integration</li></ul></li><li>
Define and maintain:<ul><li>
Bidirectional sync rules</li><li>
Ownership logic</li><li>
Lifecycle stage mapping</li></ul></li><li>
Build short-term automation and integration workflows using tools such as Zapier where required, ensuring:<ul><li>
Full documentation</li><li>
Scalable design</li><li>
Clean handover to long-term systems</li></ul></li><li>
Prepare CRM architecture and data structures for future Salesforce migration, including:<ul><li>
Clean mapping</li><li>
Process documentation</li><li>
Minimal technical debt</li></ul></li><li>
Own and continuously enhance CRM reporting dashboards, including:<ul><li>
Lifecycle funnel dashboards</li><li>
Campaign performance dashboards</li><li>
Sales handoff and SLA tracking dashboards 
with a defined reporting cadence and stakeholder distribution framework.</li></ul></li></ul>
Skills, Knowledge and Experience<ul><li>
2&ndash;5+ years&rsquo; experience in CRM management, lifecycle marketing, or marketing operations, with strong hands-on HubSpot experience strongly preferred.</li><li>
Demonstrated ability to design, build, and optimise lifecycle communications, including:<ul><li>
Segmentation frameworks</li><li>
Automated workflows</li><li>
Nurture journeys</li><li>
Campaign and communications calendars</li></ul></li><li>
Strong understanding of CRM systems, troubleshooting, and integration logic, with API familiarity considered an advantage (not essential).</li><li>
Highly developed data governance and hygiene mindset, including:<ul><li>
Property structure</li><li>
Taxonomy design</li><li>
QA processes</li><li>
Data consistency and compliance</li></ul></li><li>
Proven experience building and maintaining CRM reporting dashboards, with the ability to define, track, and interpret lifecycle and campaign KPIs, including:<ul><li>
Open rate</li><li>
Click-through rate (CTR)</li><li>
Conversion rate</li><li>
CPL MQL movement</li><li>
Pipeline influence (where measurable)</li></ul></li><li>
Experience designing and running structured A/B testing programmes to drive continuous improvement across CRM communications and funnel performance.</li></ul>
Nice to Have<ul><li>
HubSpot certifications, including:<ul><li>
Marketing Software</li><li>
Email Marketing</li><li>
Reporting &amp; Analytics</li></ul></li><li>
Experience within real estate, high-volume lead environments, or performance-driven sales organisations, particularly where:<ul><li>
Lead routing</li><li>
High-intent enquiries</li><li>
Sales enablement 
are critical.</li></ul></li><li>
Exposure to CRM migrations or large-scale system transitions, particularly HubSpot Salesforce or equivalent.</li><li>
Familiarity with WhatsApp and SMS platforms, webinar tools, and landing page builders.</li><li>
Experience working alongside creative and marketing agencies, implementing best-practice templates and optimisation frameworks.</li><li>
Working knowledge of Zapier (short-term automation), GoYzer (or similar lead routing / CRM tooling), and Salesforce architecture concepts, supporting long-term platform readiness.</li></ul></div>

CRM Integration Manager

MultiBank Group

<div>Welcome to MultiBank Group, a global financial pioneer established in 2005 in California and now proudly headquartered in Dubai, UAE. We specialize in delivering cutting-edge trading technology, unparalleled liquidity, and exceptional customer service. Our extensive range of financial products includes Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs.
Join our thriving community of over 2 million clients across 100 countries, contributing to a daily trading volume exceeding US$ 35 billion. As a heavily regulated institution with oversight from 17+ financial regulators across 5 continents, and recipient of over 70 financial awards, MultiBank Group is devoted to innovation, excellence, and empowering our clients to achieve their financial goals. 
Role Overview:
We are seeking a strategic and data-driven CRM Engagement Manager to lead client lifecycle marketing initiatives across global markets.
This role will be responsible for designing, implementing, and optimizing CRM strategies that enhance client acquisition, engagement, retention, and lifetime value across FX, CFD, and Crypto products. The ideal candidate combines strong analytical capabilities with creative communication skills and hands-on CRM platform expertise within a fast-paced financial trading environment. 
Key Responsibilities:
CRM Strategy &amp; Lifecycle Management<ul><li>
Develop and execute a comprehensive CRM strategy aligned with business growth objectives.</li><li>
Design and manage end-to-end lifecycle campaigns including onboarding, activation, retention, reactivation, and upsell initiatives.</li><li>
Segment audiences effectively to deliver personalized and behavior-driven communications.</li><li>
Optimize client journeys to increase engagement and trading activity.</li></ul>
Campaign Management &amp; Automation<ul><li>
Create and manage multi-channel CRM campaigns across Email, SMS, Push Notifications, and In-App messaging.</li><li>
Build automated workflows and triggers based on user behavior and trading activity.</li><li>
Conduct A/B testing to improve open rates, CTRs, and conversion performance.</li><li>
Ensure timely execution of global and regional campaigns.</li></ul>
Analytics &amp; Performance Optimization<ul><li>
Track and analyze key KPIs including open rates, CTR, activation rates, churn rates, and client lifetime value.</li><li>
Generate performance reports and actionable insights for senior management.</li><li>
Continuously optimize messaging, segmentation, and automation flows to improve ROI.</li><li>
Collaborate with data teams to leverage behavioral insights and predictive analytics.</li></ul>
Content &amp; Personalization<ul><li>
Develop compelling, compliant, and performance-driven CRM content tailored to different client segments.</li><li>
Ensure messaging aligns with brand guidelines and regulatory requirements across jurisdictions.</li><li>
Implement personalization strategies based on trading behavior, demographics, and engagement patterns.</li></ul>
Cross-Functional Collaboration<ul><li>
Work closely with Performance Marketing, Sales, Product, Compliance, and Regional teams.</li><li>
Support product launches and promotional campaigns through targeted CRM initiatives.</li><li>
Ensure seamless integration between CRM systems and trading platforms.</li></ul> 
Qualifications &amp; Requirements:
Education
Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field.
Experience<ul><li>
Minimum 4+ years of experience in CRM, lifecycle marketing, or customer engagement.</li><li>
Experience within Forex, CFD, Crypto, or financial services is highly preferred.</li><li>
Proven track record of driving client retention and revenue growth through CRM strategies.</li></ul>
Technical &amp; Analytical Skills<ul><li>
Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Braze, or similar).</li><li>
Strong understanding of customer segmentation, automation workflows, and personalization strategies.</li><li>
Proficiency in analytics tools (GA4, CRM analytics dashboards, or BI tools).</li><li>
Experience working with large datasets and performance tracking frameworks.</li></ul>
Communication &amp; Execution<ul><li>
Strong copywriting and content optimization skills.</li><li>
Ability to translate data insights into targeted engagement campaigns.</li><li>
Strong project management skills with the ability to handle multiple campaigns simultaneously.</li></ul>
Personal Attributes<ul><li>
Data-driven, detail-oriented, and results-focused.</li><li>
Creative thinker with strong problem-solving abilities.</li><li>
Collaborative team player comfortable working in a fast-paced, international environment.</li><li>
Highly organized with strong time-management skills.</li></ul> 
Why Join Us?<ul><li>
Work with an industry-leading global financial institution.</li><li>
Competitive salary and comprehensive employee benefits.</li><li>
Opportunities for professional growth and career advancement.</li><li>
Collaborative, inclusive, and dynamic work environment.</li><li>
Commitment to innovation, client engagement excellence, and performance-driven success.</li></ul>
Become part of our international community at MultiBank Group, dedicated to excellence, innovation, and shaping the future of finance.
MultiBank Group combines prime liquidity, cutting-edge technology, and first-class service to deliver advanced trading platforms to clients worldwide.
Our mission is to provide exceptional products and services to our clients &mdash; and we continue to invest heavily in technology and regulation to benefit our customers and the financial industry as a whole.
As the most heavily regulated financial derivatives group, MultiBank Group maintains an unblemished regulatory record with all its regulators.
Positions available across our 25+ global offices &mdash; Dubai, Hong Kong, Singapore, London, Sydney, and more. Learn more: www.multibankgroup.com
MultiBank Group is an equal opportunity employer committed to diversity and inclusion. By submitting your application, you agree that your personal data will be processed in accordance with our Privacy Policy.</div>

CRM Engagement Manager

The Walt Disney Company

<div>
 
 About The Role &amp; Team
 
 
 
 We are looking for Customer Lifecycle Senior Specialist to join our Disney+ team in Dubai.
 
 
 This role will require you to be working 4 days a week in our office and 1 day from home.
 
 
 You&rsquo;ll join a team grounded in our Disney values &mdash; acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.
 
 
 
 What You Will Do
 
 
 
 Retention Performance and KPI Ownership
 
 
 <ul>
 <li>
 Deliver and optimise core retention KPIs across MENA with a focus on churn and engagement, reinstates, reactivation, and lifetime value.
 </li>
 <li>
 Analyse trading trends to understand why customers cancel, what brings them back, and how journey improvements influence outcomes.
 
 
 </li>
 </ul>
 Lifecycle Journey Design and Optimisation
 
 
 <ul>
 <li>
 Review and improve cancellation journeys, messaging, and save tactics in partnership with product and global lifecycle teams.
 </li>
 <li>
 Develop insights from customer behavior data to recommend levers, tactics, and interventions that reduce churn.
 
 
 </li>
 </ul>
 Manage lifecycle triggers and journeys across cancellation, risk, and win back flows.
 
 
 <ul>
 <li>
 Test, Measure, Learn Framework
 </li>
 <li>
 Build and manage the retention testing roadmap for MENA.
 </li>
 <li>
 Define test priorities, align them with regional and global teams, and manage experiments across journeys, cohorts, and markets.
 </li>
 <li>
 Translate test insights into actionable recommendations and measurable improvements.
 
 
 </li>
 </ul>
 Campaign Delivery and Cross Market Projects
 
 
 <ul>
 <li>
 Lead multi territory retention campaigns, including winback and feature led initiatives.
 </li>
 <li>
 Coordinate with EMEA customer teams, US lifecycle teams, and product partners to ensure successful planning and delivery.
 
 
 </li>
 </ul>
 Reporting and Insight Development
 
 
 <ul>
 <li>
 Develop reporting dashboards and performance summaries that benchmark MENA outcomes against global and regional trends.
 </li>
 <li>
 Present clear and actionable insights to senior stakeholders across trading, marketing, and product.
 
 
 </li>
 </ul>
 Stakeholder Partnership
 
 
 <ul>
 <li>
 Work closely with EMEA &amp; local counterparts across engagement, product creative, legal, brand marketing and other partners.
 </li>
 <li>
 Contribute actively to discussions on feature roadmaps, customer flows, and content engagement strategies.
 </li>
 <li>
 Build a strong understanding of competitor activity and international best practices in retention and engagement
 
 
 </li>
 </ul>
 
 Required Qualifications &amp; Skills
 
 
 
 <ul>
 <li>
 Minimum of five years of experience in customer management, lifecycle marketing, or retention within a subscription or streaming business.
 </li>
 <li>
 Proven ability to deliver improvements in churn, reinstates, and net growth.
 </li>
 <li>
 Experience building and running test and learn programmes using data and experimentation.
 </li>
 <li>
 Comfortable working in cross functional and multi market environments.
 </li>
 <li>
 Strong analytical ability with comfort working with large data sources.
 </li>
 <li>
 Familiarity with local MENA market dynamics and cultural nuances. Arabic is an advantage but not required.
 </li>
 <li>
 Excellent storytelling, writing, and messaging skills
 </li>
 <li>
 Deep understanding of MENA cultural nuances, especially in KSA, UAE, and Egypt.
 </li>
 <li>
 Comfortable managing ambiguity, balancing short-term needs with long-term strategic thinking.
 </li>
 <li>
 Proven project management skills with attention to timelines and executional detail.
 </li>
 <li>
 Collaborative and empathetic leadership style with high standards and accountability.
 </li>
 <li>
 Analytical mindset with a clear understanding of metrics used to evaluate influencer and PR success.
 
 
 </li>
 </ul>
 The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
 
 
 We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
</div>

Sr. Specialist, Customer Lifecycle, Disney+

Würth Professional Solutions

Growth Marketing SpecialistW&uuml;rth Professional Solutions is seeking a hands-on, performance-driven Growth Marketing Specialist to accelerate digital growth across our eShop and mobile app platforms.This role owns performance marketing across all paid channels, SEO execution, CRM management, and customer journey optimization. The position is execution-focused, with close collaboration with the marketing team (content, design, brand), as well as Product and Sales teams.The ideal candidate combines strong analytical skills with operational excellence and a clear understanding of B2B digital growth dynamics.Key Responsibilities Performance Marketing <ul><li>Plan, execute, and optimize paid campaigns (Google, Meta, LinkedIn, TikTok, Apple Search Ads).</li><li>Drive app installs, in-app purchases, and eShop conversions.</li><li>Manage budgets and continuously improve CAC, ROAS, and conversion rates.</li><li>Ensure accurate tracking, attribution, and reporting.</li></ul>SEO &amp; Organic Growth <ul><li>Execute SEO strategy including keyword research, on-page optimization, and technical improvements.</li><li>Increase organic traffic and search visibility for product and category pages.</li></ul>CRM &amp; Lifecycle Marketing <ul><li>Build and manage CRM and marketing automation flows.</li><li>Work closely with the marketing team to develop lifecycle campaigns (onboarding, abandoned cart, replenishment, cross-sell, reactivation).</li><li>Improve retention, repeat purchases, and customer lifetime value.</li></ul>Customer Journey Optimization <ul><li>Map and optimize the full digital funnel (acquisition &rarr; purchase &rarr; retention).</li><li>Identify friction points and lead ongoing A/B testing initiatives.</li><li>Ensure consistent messaging and seamless customer experience across channels.</li></ul>KPIs <ul><li>Customer Acquisition Cost (CAC)</li><li>Return on Ad Spend (ROAS)</li><li>Cost per Install (CPI) / Cost per Acquisition (CPA)</li><li>Website &amp; App Conversion Rate</li><li>Organic Traffic Growth (SEO)</li><li>Customer Retention &amp; Repeat Purchase Rate</li><li>Customer Lifetime Value (LTV)</li><li>Digital Revenue Growth (App &amp; eShop)</li></ul>Qualification <ul><li>3+ years of hands-on performance/growth marketing experience.</li><li>Proven track record managing multi-channel paid campaigns.</li><li>Strong knowledge of SEO and CRM/marketing automation systems.</li><li>Experience in eCommerce and/or mobile app marketing (B2B advantage).</li><li>Data-driven, proactive, and execution-oriented with strong ownership mindset.</li><li>Strong organizational skills and attention to detail</li><li>Ability to work calmly in a fast-paced environment</li><li>Flexible mindset beyond traditional &ldquo;9-to-5&rdquo; thinking</li><li>High emotional intelligence, integrity, and discretion</li></ul>What We Offer You <ul><li>Unicorn start-up mentality within a globally established group</li><li>Resilient, high-performance team culture</li><li>Cultural, team, and task diversity</li><li>Fast personal and career growth opportunities</li><li>Flat hierarchy within a 100% family-owned business</li><li>Opportunity to help build a global group with strong local focus Global travel exposure from day one, based on role requirements</li></ul>Job Types: Full-time, PermanentPay: AED15,000.00 - AED20,000.00 per monthApplication Question(s):<ul><li>Do you have previous experience working in a multinational company (MNC)?</li><li>What is your Nationality?</li></ul>Work Location: In person

Growth Marketing Specialist

TradeQuo Global

<div>
 
 
 Role Overview
 
 
 
 We are a fast-growing online forex broker seeking a
 
 CRM Marketing Specialist
 
 who will own our email marketing channel: strategy, setup, execution and analytics You will build and develop lifecycle communication that turns leads into active, depositing traders and improves activation, retention, and reactivation metrics across key markets.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and execute email marketing campaigns (newsletters, promos, educational sequences, reactivation) aligned with business and trading calendars.
 </li>
 <li>
 Plan and launch automated lifecycle flows (trigger emails) (welcome, KYC completion, first deposit, reactivation, win‑back, cross‑sell) and continuously improve them.
 </li>
 <li>
 Segment audiences by behavior and attributes (lead status, KYC, FTD, trading activity, region, language) to increase relevance and conversion rates.
 </li>
 <li>
 Create or coordinate email copy and briefs for designers, ensuring consistent tone of voice, mobile‑friendly layouts, and proper risk/compliance wording for forex.
 </li>
 <li>
 Set up, test, and send campaigns in the ESP/CRM (templates, personalization, dynamic content, send‑time optimization).
 </li>
 <li>
 Design and run A/B tests (subject lines, content, CTAs, send times, flows) and manage a testing roadmap focused on improving OR, CTR, CR, and revenue/FTD.
 </li>
 <li>
 Own analytics for email: monitor deliverability, opens, clicks, conversions, unsubscribes, spam complaints, and list health; report on performance and trends.
 </li>
 <li>
 Work with data/analytics to ensure accurate tracking across ESP, CRM, web analytics (e.g., GA4, UTM structure, events) and BI.
 </li>
 <li>
 Maintain clean, compliant databases (consent, GDPR, unsubscribes) and grow the list via forms, funnels, and in‑product touchpoints.
 </li>
 <li>
 Collaborate with marketing, product, and brand teams to align messaging across channels and support key campaigns and launches.
 </li>
 <li>
 Stay up to date on email and CRM best practices (automation, personalization, deliverability, regulations) and introduce new tactics/tools.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 2&ndash;4+ years of hands‑on experience in email marketing / CRM, in fintech/forex/crypto environments.
 </li>
 <li>
 Strong experience with at least one email/marketing automation platform (e.g., HubSpot, Braze, Klaviyo, SendGrid, Mailchimp, or similar).
 </li>
 <li>
 Proven track record of improving key email KPIs (open rate, CTR, conversion rate, revenue per send, churn/retention metrics).
 </li>
 <li>
 Confident in audience segmentation, list management, and building automated workflows.
 </li>
 <li>
 Solid analytical skills, ability to interpret data and translate insights into concrete tests and optimizations.
 </li>
 <li>
 Good written English and strong attention to detail in copy, links, and QA.
 </li>
 <li>
 Understanding of email deliverability, consent management, GDPR, and best practices for sender reputation.
 </li>
 <li>
 Experience working closely with designers and product/marketing teams to ship campaigns on time.
 </li>
 <li>
 
 
 Ability to work at our Dubai office (onsite)
 
 
 </li>
 </ul>
 
 
 
 
 
 What success looks like
 
 
 <ul>
 <li>
 Higher activation and FTD rates from leads driven by PPC, SEO, affiliates, and organic channels.
 </li>
 <li>
 Increasing engagement and revenue from email, with a clear testing culture and documented learnings.
 </li>
 <li>
 Clean, growing email list with strong deliverability and compliant data handling.
 </li>
 </ul>
</div>

CRM Marketing Specialist

Career Pro Recruitment Agency in UAE

Career Pro Recruitment Agency in the UAE is hiring a Digital Marketing Manager for one of its clients. The ideal candidate will lead digital strategy, drive measurable growth across paid and organic channels, and work closely with internal stakeholders to strengthen brand presence and customer acquisition.&nbsp;&nbsp;<h3>Key Responsibilities</h3>&nbsp;&nbsp;<ul><li>Develop and own the digital marketing strategy aligned with business goals</li><li>Plan, execute, and optimize performance campaigns across Google Ads, Meta, LinkedIn, TikTok (as relevant)</li><li>Manage SEO strategy (technical, on-page, and content) to improve rankings and organic traffic</li><li>Oversee social media strategy, community growth, and content performance</li><li>Lead email marketing, automation, segmentation, and lifecycle campaigns</li><li>Track and report on KPIs (CAC, ROAS, CPL, conversion rate, retention, traffic growth)</li><li>Manage the marketing budget and allocate spend based on performance insights</li><li>Coordinate with creative/content teams and external agencies for campaign assets</li><li>Improve website performance with CRO initiatives (A/B tests, landing pages, funnels)</li><li>Ensure brand consistency across all digital touchpoints</li><li>Monitor market trends, competitor activity, and new channel opportunities</li></ul>&nbsp;&nbsp;<h3>Requirements</h3>&nbsp;&nbsp;<ul><li>Bachelor’s degree in Marketing, Business, Communications, or related field</li><li>5+ years of hands-on digital marketing experience (UAE/GCC experience is a plus)</li><li>Strong knowledge of paid media, SEO, analytics, and conversion optimization</li><li>Proficiency in GA4, Google Tag Manager, Search Console, Meta Business Manager, and reporting dashboards</li><li>Experience with CRM/email tools (HubSpot, Salesforce, Zoho, Mailchimp, etc.)</li><li>Solid understanding of content strategy and social media performance metrics</li><li>Ability to manage multiple campaigns and deadlines with a structured approach</li><li>Strong communication skills and stakeholder management</li></ul>&nbsp;&nbsp;<h3>Preferred Skills (Nice to Have)</h3>&nbsp;&nbsp;<ul><li>Experience in e-commerce, real estate, healthcare, hospitality, or B2B lead generation (depending on client sector)</li><li>Basic understanding of HTML/CSS and web CMS platforms (WordPress or similar)</li><li>Experience with marketing automation and lead nurturing workflows</li><li>Team leadership experience</li></ul>&nbsp;&nbsp;<h3>What the Client Offers</h3>&nbsp;&nbsp;<ul><li>Competitive salary package (based on experience)</li><li>Career growth and exposure to high-impact projects</li><li>Supportive, performance-driven environment</li></ul>

Digital Marketing Manager

<div>About the Role &amp; Team
We are looking for Customer Lifecycle Senior Specialist to join our Disney+ team in Dubai.
This role will require you to be working 4 days a week in our office and 1 day from home.
You&rsquo;ll join a team grounded in our Disney values &mdash; acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.
What You Will Do
Retention Performance and KPI Ownership<ul><li>
Deliver and optimise core retention KPIs across MENA with a focus on churn and engagement, reinstates, reactivation, and lifetime value.</li><li>
Analyse trading trends to understand why customers cancel, what brings them back, and how journey improvements influence outcomes.</li></ul> 
Lifecycle Journey Design and Optimisation<ul><li>
Review and improve cancellation journeys, messaging, and save tactics in partnership with product and global lifecycle teams.</li><li>
Develop insights from customer behavior data to recommend levers, tactics, and interventions that reduce churn.</li></ul> 
Manage lifecycle triggers and journeys across cancellation, risk, and win back flows.<ul><li>
Test, Measure, Learn Framework</li><li>
Build and manage the retention testing roadmap for MENA.</li><li>
Define test priorities, align them with regional and global teams, and manage experiments across journeys, cohorts, and markets.</li><li>
Translate test insights into actionable recommendations and measurable improvements.</li></ul> 
Campaign Delivery and Cross Market Projects<ul><li>
Lead multi territory retention campaigns, including winback and feature led initiatives.</li><li>
Coordinate with EMEA customer teams, US lifecycle teams, and product partners to ensure successful planning and delivery.</li></ul> 
Reporting and Insight Development<ul><li>
Develop reporting dashboards and performance summaries that benchmark MENA outcomes against global and regional trends.</li><li>
Present clear and actionable insights to senior stakeholders across trading, marketing, and product.</li></ul> 
Stakeholder Partnership<ul><li>
Work closely with EMEA &amp; local counterparts across engagement, product creative, legal, brand marketing and other partners.</li><li>
Contribute actively to discussions on feature roadmaps, customer flows, and content engagement strategies.</li><li>
Build a strong understanding of competitor activity and international best practices in retention and engagement</li></ul>
Required Qualifications &amp; Skills<ul><li>
Minimum of five years of experience in customer management, lifecycle marketing, or retention within a subscription or streaming business.</li><li>
Proven ability to deliver improvements in churn, reinstates, and net growth.</li><li>
Experience building and running test and learn programmes using data and experimentation.</li><li>
Comfortable working in cross functional and multi market environments.</li><li>
Strong analytical ability with comfort working with large data sources.</li><li>
Familiarity with local MENA market dynamics and cultural nuances. Arabic is an advantage but not required.</li><li>
Excellent storytelling, writing, and messaging skills</li><li>
Deep understanding of MENA cultural nuances, especially in KSA, UAE, and Egypt.</li><li>
Comfortable managing ambiguity, balancing short-term needs with long-term strategic thinking.</li><li>
Proven project management skills with attention to timelines and executional detail.</li><li>
Collaborative and empathetic leadership style with high standards and accountability.</li><li>
Analytical mindset with a clear understanding of metrics used to evaluate influencer and PR success.</li></ul>
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.</div>

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