marketing manager

business analyst

marketing coordinator

marketing director

marketing analyst

Idea Financial

At Idea Financial, we&rsquo;re passionate about helping small businesses thrive. Based in Miami&rsquo;s booming Waterford Business District, we&rsquo;re a direct lender that has provided nearly $1 billion in financing to business owners nationwide. Our mission is simple: empower entrepreneurs with fast, flexible funding solutions so they can grow with confidence.Our marketing team plays a key role in elevating our brand, supporting sales, and keeping our customers informed and engaged.About the RoleIdea Financial is seeking a detail-oriented, analytical, and resourceful Marketing Analyst to join our growing team. You&rsquo;ll work closely with the Senior Marketing Manager to support digital marketing performance, campaign tracking, and reporting across all channels.This role sits at the core of our marketing operations &mdash; blending technical know-how with strategic insight. You&rsquo;ll be responsible for helping optimize campaigns, manage platform integrations, and translate marketing data into actionable insights that drive smarter decisions.If you&rsquo;re someone who loves to analyze data, improve processes, and see the story behind the numbers, this position is for you.Key Responsibilities<ul><li>Support marketing campaign tracking and optimization across Google Ads, Meta, and LinkedIn.</li><li>Maintain UTM tracking links, website tags, and conversion events through Google Tag Manager.</li><li>Manage Salesforce Account Engagement (Pardot) setup, segmentation, and reporting.</li><li>Assist in data hygiene and campaign attribution across marketing and sales platforms.</li><li>Analyze and report on lead generation performance, spend efficiency, and ROAS weekly, monthly, and quarterly.</li><li>Build and maintain marketing dashboards and performance summaries for leadership.</li><li>Support SEO, metadata updates, and technical enhancements on the company website.</li><li>Evaluate vendors, tools, and automation opportunities to improve efficiency.</li><li>Conduct competitor and market research to support new campaign strategies.</li><li>Collaborate with internal teams to ensure data accuracy, campaign alignment, and lead quality.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Data Analytics, or a related field.</li><li>3&ndash;5 years of experience in marketing analytics, operations, or digital campaign management.</li><li>Proficiency in Google Ads (Search &amp; Display Certified) and Google Analytics 4 (GA4).</li><li>Experience working with Salesforce or Pardot preferred.</li><li>Basic understanding of HTML, CSS, or JavaScript (for troubleshooting tracking or tags).</li><li>Advanced Excel or Google Sheets skills; familiarity with Looker Studio or Tableau is a plus.</li><li>Strong analytical, organizational, and problem-solving abilities.</li><li>Curious, proactive, and detail-oriented with a passion for marketing performance and optimization.</li></ul>You&rsquo;re curious about what drives results &mdash; and you&rsquo;re eager to help build the systems that make marketing smarter. You&rsquo;ll join a small, fast-moving team where your insights will directly shape strategy and outcomes.You&rsquo;ll be empowered to own projects, collaborate across departments, and grow your technical and analytical expertise in a data-driven environment.Compensation &amp; Benefits<ul><li>Salary will commensurate with experience.</li><li>401(k) with company matching</li><li>Health, dental, vision, and life insurance</li><li>Paid time off and holidays</li></ul>Schedule Monday to Friday 9:00 AM - 5:00 PM EST In-person at our Miami headquarters (Waterford Business District)Job Type: Full-timePay: $55,000.00 - $75,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Gym membership</li><li>Health insurance</li><li>Life insurance</li><li>Paid parental leave</li><li>Paid time off</li><li>Referral program</li><li>Vision insurance</li></ul>Location:<ul><li>Miami, FL 33126 (Required)</li></ul>Work Location: In person

Marketing Analyst

Visa

<div>Company Description 
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose &ndash; to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa. 
Job Description 
Visa Commercial Solutions team is focused on managed grow and drive the Visa Value Proposal to companies Segment with focus in gain more quickly launch new, innovative products, solutions and platforms that create tremendous value for payments aggregators (e.g., Financial Institutions, Merchants, Processors, and Emerging Payments Providers), industry Verticals, Large and Middle Market and SME Companies
To drive this transformation, the VCS analyst must be passionate about research with financial understanding and the ability to deliver solid trend analysis, growth, propose dashboard and tracking tools, sales evaluation control, pipeline, and business volumes. They will be responsible for proposing and developing actions to measure and improve Visa's VCS product portfolios.
This analyst will work with internal experts, using various Visa applications and to help generate, analyze, identify, and prioritize market opportunities, success stories, products to develop. The role includes creating templates, reports, commercial and sales materials, etc. to assist the sales team in driving product marketing and portfolio management as well.
The role requires a wide range of skills familiarity with data generation and analysis, knowledge of digital payment trends and technologies and the ability to identify opportunities as well as creating dash words and concrete deliverables, knowledge of power point other things.
Additionally, this is an extremely interesting and cross-functional position, so organizational and interpersonal skills are critical as we interact with other specialized product groups, financial institution sales, merchant sales, border, customer consulting, operations, technology, risk, analytics, marketing and corporate communications, market support and teams that carry both new and existing products. He/she helps for early identification of deviations, determining potential options, communicating status, tracking, and resolving them in a timely manner.
What will I work on in VCS? We have unique and exciting opportunities for you here as we grow our VCS LAC Business and New Payments Flows opportunities.
Challenges examples:<ul><li>How can we ensure that the evolution of market indicators, products, and commercial solutions within VCS?</li><li>How can we generate reliable information on solutions, markets and products that will help us expand or increase our market share in commercial solutions?</li><li>Collaborate in the design and generation of materials and how we should decode messages to reach markets, issuers and companies with appropriate information and deliverables.</li><li>How to track the correct volume generated by our solutions in the different markets, obviously to propose improvements and alternatives?</li><li>How to collaborate in the commercial routines, pipelines tracking, detections, management control etc.</li></ul>
Responsibilities:<ul><li>Play an integral role in a team of professionals experienced in generating value to the business segment, of major Visa customers in the region.</li><li>Complete deliverables in a timely manner with other team members, including participating in meetings, generating confidential Visa data, and summarizing key findings.</li><li>Conduct sector research and identify internal and external data resources to detect opportunities and threats to our value proposition in the markets.</li><li>Complete the generation and detailed analysis of portfolio metrics from identify trends and facilitate strategic decision making by line managers.</li><li>Develop and collaborate in the generation of specific presentations, internal or external, that address the needs of executives and deliver presentations to clients and Visa's internal partners.</li><li>Collaborate in the set up and management of internal team routines, from room logistics, follow-ups and meeting report generation and next steps, if required.</li></ul>
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager. 
Qualifications 
Basic Qualifications: 
2 or more years of work experience with a Bachelor&rsquo;s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD) 
 
Preferred Qualifications 
3 or more years of work experience with a Bachelor&rsquo;s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) 
Excellent communication, storytelling, and presentation skills 
Great commercial skills. 
Exceptional analytical skills, with the ability to process and summarize large amounts of data into key strategic insights 
Knowledge of finance and general ledger accounting 
Team player with a willingness to collaborate across levels &amp; functional experts, strong multi-tasking skills and ability to adapt 
Proficiency in Excel and PowerPoint 
A background in payments, financial institutions, or consumer lending a plus 
An affinity for payments technology and its future 
Intellectual curiosity to help the team to reimagine the corporate finance business 
Additional Information 
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 104,600.00 to 147,900.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.</div>

NCG - Product Analyst - Visa Business Solutions, LAC

Royal Caribbean Group

<div><div><div><div><div>Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world 


The Royal Caribbean Group has an exciting career opportunity for a full time Senior Financial Analyst Capital reporting to the Manager Finance Capital 


This position will work on-site in Miami Florida 


Position Summary:

The Senior Financial Analyst is responsible for the financial planning analysis review of actual expenditures governance and reporting of one or more Marine Operations projects The responsibilities include review of initial and updated budgets actual expenditures and projections of future spend Specifically budgets include labor hours rate and mix as well as goods and services provided by third parties 


The position is expected to display considerable initiative independent judgment and leadership skills in performing financial activities such as planning and forecasting analysis project assessments preliminary cost estimates and governance 


Essential Duties and Responsibilities:
Prepare and maintain financial plans and forecasts (including spending curves)<ul><li> ensuring all project requirements and objectives are properly documented and budgeted</li>
Prepare financial analysis for each project and report findings in a timely manner<li> ensuring that risks and issues are reviewed and resolved in collaboration with internal and external constituents</li>
<li>Interact frequently with CAR Managers and Global Marine Operations (GMO) Leadership to ensure timely and accurate project plans and forecasts</li>
Ensure all aspects of a project comply with corporate policies and procedures<li> including proper Capital Project Approvals for new and amended initiatives as well as proper capitalization of expenses</li>
Provide support guidance<li> and training on the financial aspects of a project to the respective project team members</li>
Prepare monthly and quarterly reports as required for GMO leadership Corporate Accounting<li> and Capital Planning</li>
<li>Assist with the department&rsquo;s G&amp;A budget</li>
Ad-hoc analysis of capital projects expenditures and project scope<li> as required</li>
Audit capital projects for compliance Communicate concerns to Sr Manager<li> Finance</li>
<li>Actively participate in the development and update of the Capital plan</li>
<li>Develop and implement GMO financial procedures and standards as needed</li>
<li>Ensure efficient utilization of staff and non-labor resources</li>
<li>Review project scheduling and resource allocation output</li>
<li>Review and approve CAR-related journal entries prepared by Financial Analyst</li>
<li>Identify expense optimization opportunities</li>
<li>Performs other duties as required</li>
</ul>
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position Employees will be required to perform any other job-related duties assigned by their supervisor or management 


Qualifications Knowledge and Skills:
Bachelor&rsquo;s degree in business-related major<ul><li> Finance or Accounting preferred</li>
<li>Minimum 3 years of related work experience</li>
<li>Solid understanding of accounting rules for expense and capital activities</li>
<li>IT Finance or technology-related experience is highly preferred</li>
<li>Solid understanding of Marine related estimation activities preferred</li>
Must have excellent interpersonal organization verbal<li> and written communication skills</li>
<li>Must have strong analytical and problem-solving skills as well as good spreadsheet skills</li>
Experienced in Microsoft Excel Word &amp; PowerPoint<li> Visio preferred</li>
<li>Must be detail oriented</li>
Must be able to work under tight timelines<li> prioritizing responsibilities as needed</li>
<li>Must work independently with minimal supervision</li>
Experience utilizing project plans issue logs<li> and risk/mitigation strategies is preferred</li>
<li>Proven ability to collaborate with technical peers and management; ability to work with all levels of the organization</li>
<li>Clear understanding of capital vs non-capital expenditures</li>
<li>Accepts accountability and manages execution</li>
<li>Must have the ability to adapt to shifting priorities and align activities to meet organizational goals</li></ul> 


Physical Demands:

The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations While performing job functions the employee is regularly required to sit and stand write review and type reports compile data operate a pc communicate listen and assess information The employee may move about the office complex may travel to other office locations and may lift push pull or move 10-15 pounds The employee is occasionally required to walk to the dock ascend and descend the vessel 


We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon! 


It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment 

<div>
#LI-SH1</div> 
</div></div></div></div> 
Nearest Major Market: Miami</div>

Senior Financial Analyst, Capital

CGC Group

<div>We are seeking a detail-driven Business Analyst to support strategic and operational initiatives within a global travel and hospitality organization. This role will focus on analyzing business processes, identifying improvement opportunities, and supporting system enhancements that improve efficiency and guest experience across commercial, operations, and finance teams.
Responsibilities:
<ul><li>Partner with stakeholders across departments-Finance, Revenue Management, Operations, Guest Services, and IT-to document business requirements and translate them into actionable project deliverables.</li>
<li>Analyze existing processes and systems to identify inefficiencies and recommend solutions that align with corporate strategy and customer experience goals.</li>
<li>Develop process flow diagrams, business requirement documents, and test plans for new system implementations or enhancements.</li>
<li>Support data-driven decision-making through dashboard creation and ad hoc reporting using tools such as Power BI, Tableau, or SQL.</li>
<li>Participate in system upgrades, integrations, and testing cycles related to enterprise applications such as Oracle, Salesforce, SAP, or Workday.</li>
<li>Collaborate closely with IT and business teams to ensure requirements are accurately captured and delivered on time.</li>
<li>Support operational improvement initiatives across areas such as fleet operations, inventory management, revenue/yield optimization, and guest journey digitization.</li>
<li>Prepare business cases, ROI analyses, and executive summaries for leadership review.</li>
</ul>Qualifications:
<ul><li>Bachelor's degree in Business Administration, Finance, Information Systems, or related field (MBA a plus).</li>
<li>4 6 years of business analysis experience, preferably in travel, cruise line, hospitality, or transportation industries.</li>
<li>Strong analytical and problem-solving skills with experience interpreting complex data sets.</li>
<li>Proficiency in Microsoft Excel (pivot tables, VLOOKUPs), PowerPoint, and data visualization tools (Power BI, Tableau).</li>
<li>Experience working with enterprise systems such as Oracle E-Business Suite, Salesforce, or SAP.</li>
<li>Excellent communication and documentation skills; ability to interface with both technical and non-technical stakeholders.</li>
<li>Strong understanding of process improvement methodologies (Lean Six Sigma or similar) is preferred.</li>
<li>Comfortable working hybrid.
</li><li>Comfortable working in a temporary assignment.
</li></ul><div></div><div>We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws</div></div>

Business Analyst

Outform Group

<div>At Outform Group, our guiding philosophy is Dare To Innovate. 
 
Outform Group specializes in creating tangible consumer engagements that elevate, connect and humanize brand experiences. We unite leading experts in research, strategy, design, innovation and manufacturing, who work together to create unforgettable brand experiences. 
 
Lean, interdisciplinary teams work in close collaboration with clients, helping them to solve their user&rsquo;s biggest problems. Our user-centric, data-driven approach focuses on creating a seamless experience across different environments.
Marketing Director &ndash; Miami

Salary Range: $115,000 to $145,000

About Outform

Outform is a global retail innovation agency that delivers end-to-end retail solutions for some of the world&rsquo;s most recognized brands. From in-store merchandising, displays, and fixtures to digital experiences and connected retail ecosystems, we shape how consumers discover, experience, and engage with brands. Our global teams combine creativity, technology, and executional excellence to design solutions that inspire shoppers and drive measurable growth for our clients.

Role Overview

The Marketing Director will lead Outform&rsquo;s global marketing and branding initiatives from our Miami location. Reporting to the Vice President of Agency Services, this role is responsible for developing and executing strategies that generate qualified leads, strengthen Outform&rsquo;s market positioning, and amplify the agency&rsquo;s role as a leader in retail solutions and innovation.

This position will oversee the Miami-based marketing team, manage the global marketing budget, and collaborate closely with commercial and executive teams worldwide. A key focus will be leading the evolution of Outform&rsquo;s CRM and marketing intelligence processes to enhance pipeline visibility and lead generation, while working in partnership with sales and executive leadership who also rely on the platform.

Key Responsibilities
<ul>
<li>Lead and maintain Outform&rsquo;s global marketing strategy, ensuring outreach consistently drives marketing-qualified leads and supports commercial growth</li>
<li>Safeguard and evolve the Outform brand, ensuring alignment across all internal and external communications, campaigns, and client-facing materials</li>
<li>Manage global online, digital, and social initiatives, including content development, campaign execution, and performance optimization</li>
<li>Support commercial teams with tailored marketing requests, including presentations, proposals, and campaign assets that fuel business development</li>
<li>Plan and execute exhibitions, events, and activations designed to generate leads and strengthen Outform&rsquo;s relationships with key clients and prospects</li>
<li>Partner with sales and executives to enhance CRM and lead-generation workflows, optimizing marketing intelligence without full ownership of the platform</li>
<li>Align closely with business development leaders to ensure marketing strategies support and expand the agency&rsquo;s growth apparatus</li>
<li>Oversee the global marketing budget, allocating resources strategically to maximize ROI across initiatives</li>
<li>Lead, mentor, and inspire the Miami-based marketing team, fostering a collaborative and results-driven culture</li>
</ul>
Qualifications
<ul>
<li>Bachelor&rsquo;s degree in Marketing, Communications, or related field; MBA preferred</li>
<li>7&ndash;10+ years of progressive marketing experience, ideally within an agency or B2B environment, with expertise in global brand management and lead generation</li>
<li>Strong understanding of CRM, marketing automation, and analytics tools, with experience optimizing workflows and deriving actionable insights</li>
<li>Demonstrated success managing marketing teams, budgets, and multi-channel campaigns across digital and experiential platforms</li>
<li>Proven ability to plan and execute trade shows, exhibitions, or large-scale activations that drive business outcomes</li>
<li>Exceptional communication and leadership skills, with the ability to influence and collaborate across functions and geographies</li>
<li>Strategic thinker with creativity, commercial acumen, and a track record of delivering marketing initiatives that fuel business growth</li>
</ul>
Why Join Outform

At Outform, you will help shape the future of retail by leading a global marketing function at the intersection of creativity, innovation, and execution. This role provides a platform to deliver both creative impact and commercial results, working with some of the world&rsquo;s leading brands across retail categories. You&rsquo;ll play a central role in connecting consumers and brands in meaningful ways while driving Outform&rsquo;s continued growth worldwide. 
Outform does not provide visa sponsorship now or in the future. Outform does not provide relocation assistance.

Outform Group is an equal opportunity employer. Outform Group makes employment decisions and provides equal employment opportunity without regard to an applicant's or employee's race, sex, color, age, religion, national origin, disability, sexual orientation, gender identity, marital status, military or veteran status, or any other basis protected by federal, state, and local laws. If you need a reasonable accommodation in the application or hiring process, please notify the Outform Group Human Resources department.

Outform Group, Inc. offers a competitive and comprehensive benefits package to include medical, dental, vision, life insurance, short-term disability, long-term disability, 401(k) and matching contributions, HSA and FSA, leave programs, paid time off including holidays, and we continually review to align and update our benefit offerings</div>

Marketing Director

Marketing CoordinatorAt Idea Financial, we&rsquo;re passionate about helping small businesses thrive. Based in Miami&rsquo;s booming Waterford Business District, we&rsquo;re a direct lender that has provided nearly $1 billion in &#64257;nancing to business owners nationwide. Our mission is simple: empower entrepreneurs with fast, &#64258;exible funding solutions so they can grow with con&#64257;dence.Our marketing team plays a key role in elevating our brand, supporting sales, and keeping our customers informed and engaged.About the RoleIdea Financial is growing &mdash; and we&rsquo;re looking for a creative, driven, and detail-oriented Marketing Coordinator to join our team. You&rsquo;ll work closely with the Senior Marketing Manager to execute campaigns that inspire, engage, and grow our business audience. This role sits at the heart of our creative operations, from building email campaigns and social media content to coordinating ad creative and brand communications.If you love bringing marketing ideas to life, thrive in a fast-paced environment, and want to make an impact across multiple channels, this role is for you. This position offers hands-on experience across all areas of marketing.Key Responsibilities&#9679; Develop and execute marketing content across social media, email, SMS, and web.&#9679; Create high-quality visuals and graphics using Canva and other design tools.&#9679; Write and edit engaging marketing copy for social, ad, and email campaigns.&#9679; Coordinate the creation of promotional materials, photoshoots, and other creative assets.&#9679; Support campaign setup, testing, and reporting in Salesforce Account Engagement (Pardot).&#9679; Manage Idea Financial&rsquo;s social media calendar and day-to-day publishing.&#9679; Collaborate with internal teams to ensure consistent brand voice across all platforms.&#9679; Assist in ad campaign creation across Meta, LinkedIn, and Google Ads platforms.&#9679; Research and coordinate vendors or marketing partners as needed (photographers, agencies, etc.).&#9679; Contribute fresh ideas for new content, campaigns, and creative strategies.Quali&#64257;cations&#9679; Bachelor&rsquo;s degree in Marketing, Communications, or a related &#64257;eld.&#9679; 2&ndash;4 years of professional marketing experience (agency or in-house).&#9679; Pro&#64257;ciency in Canva; basic familiarity with Salesforce or Pardot preferred.&#9679; Strong writing, editing, and storytelling skills.&#9679; Experience managing social media and email marketing campaigns.&#9679; Familiarity with Google Ads or Meta Ads Manager is a plus.&#9679; Highly organized with excellent project management and multitasking abilities.&#9679; Collaborative team player who thrives in a creative, fast-paced environment.What We OfferYou&rsquo;re proactive, creative, and eager to learn. You have a keen eye for design and understand the power of cohesive storytelling. You&rsquo;re adaptable, sociable, and excited to contribute ideas that move the brand forward.Compensation &amp; Bene&#64257;ts&#9679; $55,000-$65,000, commensurate with experience.&#9679; 401(k) with company matching&#9679; Health, dental, vision, and life insurance&#9679; Paid time off and holidaysScheduleMonday to Friday9:00 AM - 5:00 PM ESTIn-person at our Miami headquarters (Waterford Business District)Job Type: Full-timeWork Location: In person

Marketing Coordinator

BrightLine Trains

Company: 
At Brightline, we believe in creating meaningful connections through exceptional experiences. We’re creating a brighter way to get there by making travel more convenient, more sustainable, and more hospitable every day. If you’re optimistic, forward-thinking, and interested in shaping the future of travel with us, we’d love to hear from you.
 
Your Purpose: 
As Director of Digital Marketing, you will spearhead Brightline's digital marketing strategy to maximize online visibility, drive qualified traffic, and convert prospects into loyal riders across all digital channels. You will oversee paid advertising, search engine optimization, content marketing, and conversion optimization to ensure Brightline captures demand and builds preference in competitive markets. Your expertise in digital marketing trends, emerging technologies, and performance optimization will be critical in establishing Brightline's digital dominance while delivering exceptional return on ad spend. This role requires both strategic thinking and tactical execution to drive measurable growth in digital-driven bookings and brand engagement.
 
In this role, you will oversee a team of three Miami HQ-based teammates including Digital Marketing, Email/CRM, and Social Media functions.
 
If you have the courage to lead, build strong relationships with people across different perspectives, and are driven to make things happen for your teammates, this is the perfect opportunity!
 
Your Role: 
Website & Advertising: Lead comprehensive digital advertising strategy and manage agency in execution across paid search, display, social advertising, and emerging channels while managing substantial media budgets and campaign performance. Oversee website optimization initiatives including SEO, landing page development, and conversion rate optimization to maximize user experience and drive measurable business results. Analyze digital performance metrics across all platforms and provide data-driven recommendations for continuous optimization and competitive advantage.
 
Social Media: Develop and direct integrated organic social media strategies that amplify brand messaging, drive community engagement, and build authentic relationships across all social platforms. Collaborate closely with content and creative teams (in-house & agency) to develop compelling digital assets and messaging that resonates with target audiences while maintaining consistent brand voice. Monitor social media trends, platform updates, and competitive landscape to identify new opportunities for brand growth and engagement.
 
Email & CRM: Optimize and direct marketing automation and lead nurturing programs that guide prospects through the customer journey and maximize lifetime value. Develop sophisticated email marketing campaigns and CRM strategies that segment audiences effectively and deliver personalized, relevant content at scale. Leverage customer data and behavioral insights to create targeted communications that drive conversion, retention, and revenue growth while ensuring compliance with data privacy regulations.
 
Performance Analysis: Drive data-driven decision making through comprehensive analysis of digital marketing performance across all channels, utilizing advanced analytics tools and attribution modeling to measure ROI and campaign effectiveness. Establish key performance indicators and reporting frameworks that provide actionable insights to stakeholders while identifying optimization opportunities and growth trends. Create strategic recommendations based on performance data, competitive analysis, and market intelligence to continuously improve campaign performance, budget allocation, and overall digital marketing strategy effectiveness.
 
People Leadership: Build, inspire, and develop a high-performing digital marketing team through strategic hiring, mentorship, and performance management while fostering a culture of data-driven decision making, creative excellence, and collaborative execution.
 
Please note that this Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the teammate for this job. Duties, responsibilities, and activities may change at any time with or without notice.
 
Managerial Responsibility: 
Direct supervisory responsibility including the to hire, transfer, suspend, layoff, recall, promote, discharge, assign, reward or discipline or effectively recommend such actions.
 
Experience & Qualifications
 
Required Education and Experience: 
Bachelor's degree in Marketing, Digital Marketing, or related field
 
8+ years of digital marketing experience with proven track record of driving growth and ROI
 
Expert-level knowledge of Google Ads, Meta advertising, programmatic platforms, and marketing automation tools
 
Proficient in advanced analytics tools (SQL, Python/R preferred), statistical modeling, cohort analysis, and transforming complex performance data into strategic recommendations that drive campaign optimization and business growth
 
Experience managing multi-million dollar marketing budgets and demonstrating clear ROI
 
Proficiency in A/B testing, attribution modeling, and performance measurement
 
Proven experience developing and executing comprehensive SEO strategies, technical SEO audits, content optimization, link building, and organic search growth initiatives with measurable results
 
Experience with travel, transportation, or e-commerce industries preferred
 
Google Ads and Meta Blueprint certifications preferred
 
Knowledge Skills & Abilities: 
<ul>
<li>Ability to collaborate effectively with cross-functional teams and external partners</li>
<li>Strong quantitative, analytical skills with attention to detail and accuracy and ability to make data-driven decisions</li>
<li>Strong communication, critical thinking, and presentation skills; including the ability to provide written and verbal direction effectively</li>
</ul>
Combine your experience, innovation, and entrepreneurial spirit by joining our growing team in Florida. Brightline is pleased to offer a competitive compensation and benefits package, and the opportunity to make a difference while making history as the only privately funded rapid rail service in the country.
 
Brightline is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Brightline will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

Director, Digital Marketing - downtown Miami

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