marketing specialist

marketing manager

analytics manager

marketing executive

brand marketing manager

marketing analytics manager

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, plus a day off for your birthday!</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Manager

Boyner Buyuk Magazacilik A.S.

<div>
 
 
 Join Our Innovative Team at Boyner!
 
 
 
 Boyner, one of Turkey&rsquo;s leading retail brands with a rich history spanning decades, is dedicated to delivering outstanding shopping experiences and high-quality products to customers nationwide. As we continue our journey to redefine retail in the dynamic landscape, we are seeking a talented
 
 Growth Marketing Manager
 
 to shape our digital growth strategy and accelerate our brand&rsquo;s success.
 
 
 
 
 
 
 Position Overview:
 
 
 
 As Growth Marketing Manager at Boyner, you will play a pivotal role in driving the commercial growth of Boyner.com.tr. Your core focus will be on analyzing daily and hourly sales data to rapidly develop and implement actions that increase customer engagement, conversion rates, and lifetime value, while also leading full-funnel optimization and improving key metrics like Unit Per Transaction (UPT). Leading the growth marketing functions, you will collaborate closely with the
 
 CRM, Campaign, Planning, Category, Digital Marketing, and business owner teams
 
 to ensure a holistic and impactful strategy. This role is central to achieving our e-commerce targets and requires a strong synergy with strategic partners like Hopi.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop and execute strategic growth marketing initiatives based on real-time sales data, focusing on couponing, campaign management, and on-site CRO tactics.
 </li>
 <li>
 Lead and mentor the growth marketing team, setting clear goals and monitoring performance to drive results.
 </li>
 <li>
 Work in close collaboration with cross-functional teams (CRM, Campaign, Planning, Category, business owners, etc.) to create and implement integrated growth strategies.
 </li>
 <li>
 Utilize
 
 Insider, Adjust, Google Analytics 4 (GA4),
 
 and
 
 Google Search Console
 
 to analyze the customer journey, conduct A/B tests, and continuously improve the user experience (UX).
 </li>
 <li>
 Partner with the CRM team to develop strategies for customer segmentation, frequency improvement, and loyalty programs.
 </li>
 <li>
 Manage strategic partnerships, including the collaboration with Hopi, to develop and execute segmented growth projects.
 </li>
 <li>
 Analyze and report on the performance (ROI, KPIs) of all marketing channels, ensuring budget optimization and data-driven decision-making.
 </li>
 <li>
 Monitor market trends, competitor activities, and consumer insights to proactively identify and capitalize on new growth opportunities.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 University degree in Statistics, Mathematics, Engineering, Economics, Business Administration, or a related analytical field.
 </li>
 <li>
 Minimum 8+ years of experience in a growth marketing role, preferably within the e-commerce, retail, or FMCG sectors.
 </li>
 </ul>
 
 
 
 
 
 Advanced proficiency with:
 
 
 <ul>
 <li>
 Marketing automation and push notification platforms (e.g.,
 
 Insider
 
 ).
 </li>
 <li>
 Mobile measurement partners (e.g.,
 
 Adjust
 
 ).
 </li>
 <li>
 Web analytics tools (
 
 Google Analytics 4, Google Search Console
 
 ).
 </li>
 <li>
 Proven experience with A/B testing methodologies and Conversion Rate Optimization (CRO).
 </li>
 <li>
 Strong analytical skills with a P&amp;L-oriented mindset and the ability to translate data into actionable insights.
 </li>
 <li>
 Deep understanding of CRM metrics such as customer segmentation, lifetime value, and purchase frequency.
 </li>
 <li>
 Excellent organizational, communication, and cross-functional collaboration skills.
 </li>
 <li>
 A fast, results-oriented, and problem-solving mindset with the ability to manage multiple projects simultaneously.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Bu ilan sebebiyle yapaca&gbreve;&inodot;n&inodot;z ba&scedil;vurular arac&inodot;l&inodot;&gbreve;&inodot;yla toplanacak ki&scedil;isel verileriniz veri sorumlusu Boyner Holding A.&Scedil;.
 
 
 taraf&inodot;ndan 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;KVKK&rdquo;) ve ilgili mevzuat kapsam&inodot;nda i&scedil; ba&scedil;vuru s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi amac&inodot;yla k&inodot;smen otomatik ve otomatik olmayan yollarla i&scedil;lenecektir. Detayl&inodot; bilgi i&ccedil;in l&uuml;tfen
 
 
 https://kurumsal.boyner.com.tr/calisan-adayi-kvkk
 
 
 linkinde bulunan &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlanma Metni&rsquo;ni inceleyiniz
 
 
 
 
</div>

Growth Marketing Manager

<div>
 
 
 Shape the Future with Data!
 
 
 
 
 
 
 Are you ready to make a real impact on customer journeys at TEB BNP Paribas? We are seeking a highly skilled
 
 CRM &amp; Data Analytics Manager
 
 to join our team. As
 
 data scientists
 
 our aim is to elevate customer success, and we are deeply committed to customer satisfaction.
 
 
 
 
 
 
 Role Overview:
 
 
 
 
 
 
 This role focuses on leveraging data analytics and models to drive sustainable improvements in customer journeys. You analyze customer data to propose and implement strategies that enhance customer satisfaction. Providing actionable insights to sales, marketing, digital, and customer service teams is crucial, and enabling them to make data-driven decisions and optimize performance
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Utilize data analytics to improve customer journeys and satisfaction
 </li>
 <li>
 Analyze customer feedback and interaction data
 </li>
 <li>
 Develop and implement strategies to enhance customer experiences
 </li>
 <li>
 Provide insights to various teams to support data-driven decision-making
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering, Statistics, Mathematics, Computer Science, or a related field
 </li>
 <li>
 
 
 Minimum of 4 years of experience in data analysis, reporting, and data visualization
 
 
 </li>
 <li>
 Proficiency in SAS, SQL, Python, or R for data analysis
 </li>
 <li>
 Strong ability to analyze complex data
 </li>
 </ul>
 
 
 
 
 Join us at TEB BNP Paribas and shape the future of customer experiences with data!
 
</div>

CRM & Data Analytics Manager

Turkcell

<div>
 
 As Turkcell, we aim to build a sustainable organization that creates value by providing our talents with a unique human experience and to elevate our employer brand to the top. In line with this goal, we reflect our adopted values in our ways of doing business.
 
 
 
 
 
 
 
 What We Value at Turkcell?
 
 
 
 
 
 Human-focused approach:
 
 In order to create a unique human experience, we place people at the center of our practices and aim to maximize the potential of our employees and develop their talents.
 
 
 
 Innovation:
 
 We passionately work to produce innovative solutions that make a difference in people's lives and to discover new ideas and technologies. 🚀
 
 
 
 Excellence:
 
 We aim for excellence in every aspect we are involved in and interact with, setting high standards for ourselves and achieving outstanding results. 🎯👌🏼
 
 
 
 Collaboration:
 
 We foster a culture of collaboration, respect and transparency as the key to success. 👥🔗🧩
 
 
 
 Customer-focused approach:
 
 We aim to deliver exceptional customer experiences by placing the needs of our customers at the center. 🤝 🖇️
 
 
 
 Sustainability:
 
 We are working towards a sustainable future for our customers, our employees and our world. 🌍
 
 
 
 
 
 
 
 What we expect?
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering, Statistics, Mathematics, Finance, or Economics
 </li>
 <li>
 6+ years of experience in marketing analytics, CRM, or other data-driven roles
 </li>
 <li>
 Proven expertise in KPI tracking for mobile apps or digital products and strong understanding of user behavior metrics (DAU/MAU, retention, churn, engagement)
 </li>
 <li>
 Demonstrated ability to extract strategic insights and narratives from complex data
 </li>
 <li>
 Solid understanding of business intelligence, data management systems, and predictive modeling
 </li>
 <li>
 Proficiency in SQL, Microsoft Excel, and PowerPoint; experience with data visualization tools
 </li>
 <li>
 Excellent communication skills to influence both internal and external stakeholders
 </li>
 <li>
 Ability to clearly present quantitative findings to non-technical audiences
 </li>
 <li>
 Creative and innovative mindset with a passion for emerging technologies and trends
 </li>
 </ul>
 
 
 
 
 
 
 What Does the Group BiP Marketplace Product Manager Role Do at Turkcell?
 
 
 
 <ul>
 <li>
 Define, manage, and evolve the KPI reporting framework for our instant messaging platform
 </li>
 <li>
 Collaborate with cross-functional teams (product, marketing, engineering) to deliver accurate, actionable analytics
 </li>
 <li>
 Own and maintain dashboards and reporting tools for user engagement and system performance
 </li>
 <li>
 Monitor trends and proactively identify areas for optimization and improvement
 </li>
 <li>
 Partner with data engineering teams to ensure reliable tracking and high-quality data standards
 </li>
 <li>
 Analyze data to generate insights that inform KPI improvements, growth strategies, and feature prioritization
 </li>
 <li>
 Deliver post-campaign analysis and customer insights to guide future initiatives
 </li>
 <li>
 Identify and analyze customer personas to support targeted and segmented marketing campaigns
 </li>
 <li>
 Utilize digital marketing analytics tools to support performance marketing activities
 </li>
 <li>
 Build strong relationships with internal stakeholders and external partners, including agencies, solution providers, and business collaborators
 </li>
 </ul>
 
 
 
 
 
 Perks and Benefits
 
 
 
 As a member of our team, you&rsquo;ll have the opportunity to receive a competitive salary, flexible working arrangements and a range of fringe benefits and perks such as career development and advancement opportunities. You can reach the details via "https://bit.ly/TurkcellTKusagi&rsquo;&rsquo;🎁▶️
 
 
 
 
 
 
 Turkcell is an equal opportunity employer and accepts all qualified applicants for evaluation; regardless of race, color, religion, gender, national origin, ethnicity, age, physical appearance, marital status, military service.
 
 
</div>

BIP MARKETPLACE PRODUCT MANAGER

ING Hubs Türkiye

<div>
 
 
 About ING Hubs
 
 
 
 Following ING&rsquo;s strategic ambition to deliver a superior experience to its customers worldwide, the hubs network contributes to fostering efficiency and digitalization across ING. Providing concentrated expertise along with scalable and sustainable solutions, the hubs focus on straight-through processing, delivering automated services like software development, data management and retail operations.
 
 
 
 
 
 𝑃𝑟𝑒𝑠𝑒𝑛𝑡 𝑖𝑛 𝑃𝑜𝑙𝑎𝑛𝑑, 𝑅𝑜𝑚𝑎𝑛𝑖𝑎, 𝑆𝑙𝑜𝑣𝑎𝑘𝑖𝑎, 𝑡&planckh;𝑒 𝑃&planckh;𝑖𝑙𝑖𝑝𝑝𝑖𝑛𝑒𝑠 𝑎𝑛𝑑 𝑇𝑢𝑟𝑘𝑖𝑦𝑒, 𝐼𝑁𝐺 𝐻𝑢𝑏𝑠 𝑒𝑚𝑝𝑙𝑜𝑦 𝑚𝑜𝑟𝑒 𝑡&planckh;𝑎𝑛 11,000 𝑝𝑟𝑜𝑓𝑒𝑠𝑠𝑖𝑜𝑛𝑎𝑙𝑠 𝑖𝑛 𝑑𝑜𝑚𝑎𝑖𝑛𝑠 𝑠𝑢𝑐&planckh; 𝑎𝑠 𝑠𝑜𝑓𝑡𝑤𝑎𝑟𝑒 𝑑𝑒𝑣𝑒𝑙𝑜𝑝𝑚𝑒𝑛𝑡, 𝑑𝑎𝑡𝑎 𝑚𝑎𝑛𝑎𝑔𝑒𝑚𝑒𝑛𝑡, 𝑜𝑝𝑒𝑟𝑎𝑡𝑖𝑜𝑛𝑠 𝑜𝑟 𝑛𝑜𝑛-𝑓𝑖𝑛𝑎𝑛𝑐𝑖𝑎𝑙 𝑟𝑖𝑠𝑘.
 
 
 
 
 
 ING Hubs Turkiye core capabilities, 𝐑𝐞𝐭𝐚𝐢𝐥 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐓𝐞𝐜𝐡, have us looking for data experts, developers and other professionals to get onboard in our Istanbul office located in Technopark, Vadistanbul.
 
 
 
 
 
 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐈𝐍𝐆 𝐇𝐮𝐛𝐬 𝐓𝐮𝐫𝐤i𝐲𝐞
 
 
 ING Hubs Turkiye is looking for talents to join an international network of professionals. Building on an existing framework and shared mission, our up-and-coming team will bring its unique personality and skills set to provide borderless services with bank-wide capabilities.
 
 
 
 
 
 We value strong work ethics, knowledge sharing and flexibility in our way of working &ndash; it is both our promise to you and what we look for in new colleagues. Let&rsquo;s meet!
 
 
 
 
 
 
 ING Analytics
 
 
 
 ING Analytics is a new unit responsible for realizing this vision for ING, differentiating ING as a leader in data-driven organization, within the banking sector and beyond. The team consists of a number of Global Analytics Centre of Excellences around the bank&rsquo;s key capabilities (such as Customer Intelligence, Risk Management, Pricing, Financial Crime) as well as strong coordination areas around data management, technology, customer journey, UX, as well as external partnerships.
 
 
 
 
 
 
 Retail Banking Analytics
 
 
 
 Retail Banking Analytics (RBA) specialises in delivering Analytics and AI products and solutions across the ING retail business. We work together with all retail business units to deliver on the ING retail banking strategy. Projects span across personalisation and CI, mortgages, consumer finance, pricing, and business banking.
 
 
 
 
 
 
 
 The opportunity
 
 
 
 
 RBA in ING Analytics is looking for a Product Manager. As a Product Manager you will originate and build data-driven algorithmic products in customer intelligence area. This is an entrepreneurial and global role in an innovative international team.
 
 
 
 
 
 
 
 About you
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s with analytical background, preferably in a quantitative discipline Mathematics, Engineering, Economics, MIS, Statistics etc. (Master&rsquo;s degree or PhD will be a plus),
 </li>
 <li>
 Broad experience leading and delivering analytics use cases and products is a
 
 must
 
 </li>
 <li>
 Previous experience and proven knowledge of working in corresponding area is a plus.
 </li>
 <li>
 4+ years of relavant work experience
 </li>
 <li>
 Excellent team member with an ability to clearly communicate at all levels of an organization in a collaborative and non-hierarchical environment
 </li>
 <li>
 Excellent analytical skills and attention to details
 </li>
 <li>
 Desire to use modern technologies as a disruptive influence,
 </li>
 <li>
 Open-minded for new technologies.
 </li>
 <li>
 Strong verbal and written communication skills in English and Turkish
 </li>
 </ul>
 
 
 
 
 
 
 How to Succeed
 
 
 
 <ul>
 <li>
 Manage the entire analytics product development in prioritised area(s) in RBA &ndash; from outlining the type of solution through implementation, interpretation of results and transferring capabilities to business units, understanding and enthusiasm for technology, advanced analytics and data science methods
 </li>
 <li>
 Product discovery: identify (data) problems, prioritize idea backlog and design and execute experiments to determine what problems need solving, Potential to extend product area when further grow.
 </li>
 <li>
 Manage data-driven products so that they generate significant value for ING and its customers, create value propositions, vision and product strategy
 </li>
 <li>
 Good understanding of innovation and product management methodologies such as Lean, Agile and Design Thinking, ability to develop structured product concepts from abstract ideas and lead prototyping
 </li>
 <li>
 Effective Communication: Work with a squad of Data Scientists and Engineers to discover the potential of a product idea, the user problem and validate and prototype Demonstrate thought leadership internally and externally
 </li>
 <li>
 Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors
 </li>
 <li>
 Flexibility &amp; Adaptability: Knowledge of successful approaches, tools, and techniques for dealing with changes and adapting to a changing environment; ability to adapt as needed
 </li>
 <li>
 Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply this knowledge appropriately to diverse situations
 </li>
 <li>
 Analytical Thinking: Knowledge of techniques and tools that promote effective analysis and the ability to determine the root cause of diverse problems and create alternative solutions that resolve the problems in the best interest of the business
 </li>
 </ul>
 
 
 
 
 
 What We Offer at ING Hubs Turkiye
 
 
 
 
 
 
 At ING Hubs Turkiye, we believe that your work should be fulfilling in every way. We pay attention to even the smallest details to ensure that your experience is rewarding. Here&rsquo;s what you can expect when you join our organization:
 
 
 
 
 
 
 Be Yourself, Be an ING'er
 
 
 
 
 
 <ul>
 <li>
 
 Dynamic Environment:
 
 Work in an informal, vibrant atmosphere with innovative colleagues supporting your endeavors.
 </li>
 <li>
 
 Innovation Culture:
 
 Share your innovative ideas while exploring PACE methodology with us.
 </li>
 <li>
 
 Global Exposure:
 
 Participate in global projects and expand your career opportunities.
 </li>
 <li>
 
 Communication &amp; Celebrations:
 
 Enjoy various communication activities and celebrations that promote a friendly work environment.
 </li>
 <li>
 
 Health Care:
 
 Your health matters; we offer a comprehensive health insurance package for you and your loved ones, including spouse and children.
 </li>
 <li>
 
 Private Pension Plan:
 
 Secure your future dreams with our private pension plan.
 </li>
 </ul>
 
 
 
 
 
 If you want to do your thing and explore the life while working don&rsquo;t miss this opportunity!
 
 
</div>

Product Manager (Analytics)

Ubicro

<div>
 
 
 &nbsp;Responsibilities
 
 
 <ul>
 <li>
 Plan, manage, and optimize
 
 Google Ads
 
 (Search, Display, YouTube) and
 
 Meta Business
 
 (Facebook &amp; Instagram) campaigns
 </li>
 <li>
 Monitor campaign performance, analyze KPIs, and continuously improve
 
 ROAS / CPA
 
 results
 </li>
 <li>
 Develop and manage
 
 audience targeting strategies
 
 , including:
 </li>
 <li>
 Demographic, interest, and behavioral segmentation
 </li>
 <li>
 Remarketing and lookalike audience building
 </li>
 <li>
 Manage
 
 conversion optimization
 
 for e-commerce and subscription funnels (conversion tracking, pixels, analytics setup)
 </li>
 <li>
 Execute
 
 B2B awareness campaigns
 
 on
 
 LinkedIn and Google Analytics-integrated platforms
 
 </li>
 <li>
 Plan and report monthly digital advertising budgets
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Proven experience with Google Ads, Meta Business Manager, and Analytics tools
 </li>
 <li>
 Strong understanding of digital campaign management and audience segmentation
 </li>
 <li>
 Familiar with
 
 Google Tag Manager, Conversion API, and Pixel
 
 tracking setups
 </li>
 <li>
 Basic knowledge of SEO and content marketing strategies
 </li>
 <li>
 Passionate about sustainability and innovative brands
 </li>
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 How To Apply
 
 
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 Send your CV or portfolio to talent@ubicro.com
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Dijital Pazarlama Direktörü

Sofitel

<div>Company Description 
Sofitel Istanbul, a distinguished name in the luxury hotel industry, prides itself on delivering exceptional experiences that blend local culture with French art de vivre. Our commitment to excellence and innovation sets us apart, creating memorable stays for our esteemed guests. We are seeking a highly skilled and dynamic Marketing &amp; Digital Manager to join our team and contribute to our continued success. 
Job Description 
Reporting to the Director of Sales &amp; Marketing, the Marketing &amp; Digital Manager will be responsible for developing and implementing strategic marketing and digital initiatives to drive brand awareness, enhance guest engagement, and achieve revenue goals. This role requires a blend of creativity, analytical thinking, and digital expertise to effectively promote Sofitel Istanbul Taksim across various platforms. 
Qualifications<ul><li> 
Must have &quot;Hotel Marketing&quot; experience</li><li>Bachelor's degree in Marketing, Business, Communications, or a related field.</li><li>Minimum of 5 years of experience in marketing, with a focus on digital marketing.</li><li>Proven track record of developing and implementing successful marketing strategies.</li><li>Strong understanding of digital marketing channels, tools, and best practices.</li><li>Excellent written and verbal communication skills in Turkish and English.</li><li>Proficiency in using marketing software and analytics tools (e.g., Google Analytics, HubSpot, Hootsuite).</li><li>Creative thinker with strong analytical and problem-solving skills.</li><li>Ability to work independently and as part of a team in a fast-paced environment.</li><li>Experience in the hospitality industry is preferred but not required.</li></ul> 
Additional Information<ul><li> 
Build Marketing &amp; Digital yearly plan and budget covering all marketing channels, digital levers, and brand momentum</li><li>Plan and execute all digital marketing activities including but not limited to SEO, SEA, email marketing, social media, display, metasearch, OTA advertising</li><li>Create and manage engaging content for digital platforms to drive traffic and increase online visibility.</li><li>Monitor and analyze market trends, competitor activities, and guest feedback to identify opportunities for improvement and innovation.</li><li>Collaborate with the sales and events teams to create targeted campaigns that attract and retain guests.</li><li>Manage relationships with external vendors and agencies to ensure the delivery of high-quality marketing materials and services.</li><li>Track and report on the performance of marketing campaigns, providing insights and recommendations for optimization.</li><li>Ensure brand consistency and adherence to corporate guidelines across all marketing channels.</li><li>Stay updated with the latest industry trends and technologies to keep the hotel&rsquo;s marketing strategies current and effective.</li></ul></div>

Marketing & Digital Manager

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