marketing manager

marketing specialist

commercial intelligence & insights manager Jobs in Istanbul

commercial intelligence & insights manager

data analyst

manager, account management Jobs in Istanbul

manager, account management

marketing analytics manager

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, plus a day off for your birthday!</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Manager

Boyner Buyuk Magazacilik A.S.

<div>
 
 
 Join Our Innovative Team at Boyner!
 
 
 
 Boyner, one of Turkey&rsquo;s leading retail brands with a rich history spanning decades, is dedicated to delivering outstanding shopping experiences and high-quality products to customers nationwide. As we continue our journey to redefine retail in the dynamic landscape, we are seeking a talented
 
 Growth Marketing Manager
 
 to shape our digital growth strategy and accelerate our brand&rsquo;s success.
 
 
 
 
 
 
 Position Overview:
 
 
 
 As Growth Marketing Manager at Boyner, you will play a pivotal role in driving the commercial growth of Boyner.com.tr. Your core focus will be on analyzing daily and hourly sales data to rapidly develop and implement actions that increase customer engagement, conversion rates, and lifetime value, while also leading full-funnel optimization and improving key metrics like Unit Per Transaction (UPT). Leading the growth marketing functions, you will collaborate closely with the
 
 CRM, Campaign, Planning, Category, Digital Marketing, and business owner teams
 
 to ensure a holistic and impactful strategy. This role is central to achieving our e-commerce targets and requires a strong synergy with strategic partners like Hopi.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop and execute strategic growth marketing initiatives based on real-time sales data, focusing on couponing, campaign management, and on-site CRO tactics.
 </li>
 <li>
 Lead and mentor the growth marketing team, setting clear goals and monitoring performance to drive results.
 </li>
 <li>
 Work in close collaboration with cross-functional teams (CRM, Campaign, Planning, Category, business owners, etc.) to create and implement integrated growth strategies.
 </li>
 <li>
 Utilize
 
 Insider, Adjust, Google Analytics 4 (GA4),
 
 and
 
 Google Search Console
 
 to analyze the customer journey, conduct A/B tests, and continuously improve the user experience (UX).
 </li>
 <li>
 Partner with the CRM team to develop strategies for customer segmentation, frequency improvement, and loyalty programs.
 </li>
 <li>
 Manage strategic partnerships, including the collaboration with Hopi, to develop and execute segmented growth projects.
 </li>
 <li>
 Analyze and report on the performance (ROI, KPIs) of all marketing channels, ensuring budget optimization and data-driven decision-making.
 </li>
 <li>
 Monitor market trends, competitor activities, and consumer insights to proactively identify and capitalize on new growth opportunities.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 University degree in Statistics, Mathematics, Engineering, Economics, Business Administration, or a related analytical field.
 </li>
 <li>
 Minimum 8+ years of experience in a growth marketing role, preferably within the e-commerce, retail, or FMCG sectors.
 </li>
 </ul>
 
 
 
 
 
 Advanced proficiency with:
 
 
 <ul>
 <li>
 Marketing automation and push notification platforms (e.g.,
 
 Insider
 
 ).
 </li>
 <li>
 Mobile measurement partners (e.g.,
 
 Adjust
 
 ).
 </li>
 <li>
 Web analytics tools (
 
 Google Analytics 4, Google Search Console
 
 ).
 </li>
 <li>
 Proven experience with A/B testing methodologies and Conversion Rate Optimization (CRO).
 </li>
 <li>
 Strong analytical skills with a P&amp;L-oriented mindset and the ability to translate data into actionable insights.
 </li>
 <li>
 Deep understanding of CRM metrics such as customer segmentation, lifetime value, and purchase frequency.
 </li>
 <li>
 Excellent organizational, communication, and cross-functional collaboration skills.
 </li>
 <li>
 A fast, results-oriented, and problem-solving mindset with the ability to manage multiple projects simultaneously.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Bu ilan sebebiyle yapaca&gbreve;&inodot;n&inodot;z ba&scedil;vurular arac&inodot;l&inodot;&gbreve;&inodot;yla toplanacak ki&scedil;isel verileriniz veri sorumlusu Boyner Holding A.&Scedil;.
 
 
 taraf&inodot;ndan 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;KVKK&rdquo;) ve ilgili mevzuat kapsam&inodot;nda i&scedil; ba&scedil;vuru s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi amac&inodot;yla k&inodot;smen otomatik ve otomatik olmayan yollarla i&scedil;lenecektir. Detayl&inodot; bilgi i&ccedil;in l&uuml;tfen
 
 
 https://kurumsal.boyner.com.tr/calisan-adayi-kvkk
 
 
 linkinde bulunan &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlanma Metni&rsquo;ni inceleyiniz
 
 
 
 
</div>

Growth Marketing Manager

Turkcell

<div>
 
 As Turkcell, we aim to build a sustainable organization that creates value by providing our talents with a unique human experience and to elevate our employer brand to the top. In line with this goal, we reflect our adopted values in our ways of doing business.
 
 
 
 
 
 
 
 What We Value at Turkcell?
 
 
 
 
 
 Human-focused approach:
 
 In order to create a unique human experience, we place people at the center of our practices and aim to maximize the potential of our employees and develop their talents.
 
 
 
 Innovation:
 
 We passionately work to produce innovative solutions that make a difference in people's lives and to discover new ideas and technologies. 🚀
 
 
 
 Excellence:
 
 We aim for excellence in every aspect we are involved in and interact with, setting high standards for ourselves and achieving outstanding results. 🎯👌🏼
 
 
 
 Collaboration:
 
 We foster a culture of collaboration, respect and transparency as the key to success. 👥🔗🧩
 
 
 
 Customer-focused approach:
 
 We aim to deliver exceptional customer experiences by placing the needs of our customers at the center. 🤝 🖇️
 
 
 
 Sustainability:
 
 We are working towards a sustainable future for our customers, our employees and our world. 🌍
 
 
 
 
 
 
 
 What we expect?
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering, Statistics, Mathematics, Finance, or Economics
 </li>
 <li>
 6+ years of experience in marketing analytics, CRM, or other data-driven roles
 </li>
 <li>
 Proven expertise in KPI tracking for mobile apps or digital products and strong understanding of user behavior metrics (DAU/MAU, retention, churn, engagement)
 </li>
 <li>
 Demonstrated ability to extract strategic insights and narratives from complex data
 </li>
 <li>
 Solid understanding of business intelligence, data management systems, and predictive modeling
 </li>
 <li>
 Proficiency in SQL, Microsoft Excel, and PowerPoint; experience with data visualization tools
 </li>
 <li>
 Excellent communication skills to influence both internal and external stakeholders
 </li>
 <li>
 Ability to clearly present quantitative findings to non-technical audiences
 </li>
 <li>
 Creative and innovative mindset with a passion for emerging technologies and trends
 </li>
 </ul>
 
 
 
 
 
 
 What Does the Group BiP Marketplace Product Manager Role Do at Turkcell?
 
 
 
 <ul>
 <li>
 Define, manage, and evolve the KPI reporting framework for our instant messaging platform
 </li>
 <li>
 Collaborate with cross-functional teams (product, marketing, engineering) to deliver accurate, actionable analytics
 </li>
 <li>
 Own and maintain dashboards and reporting tools for user engagement and system performance
 </li>
 <li>
 Monitor trends and proactively identify areas for optimization and improvement
 </li>
 <li>
 Partner with data engineering teams to ensure reliable tracking and high-quality data standards
 </li>
 <li>
 Analyze data to generate insights that inform KPI improvements, growth strategies, and feature prioritization
 </li>
 <li>
 Deliver post-campaign analysis and customer insights to guide future initiatives
 </li>
 <li>
 Identify and analyze customer personas to support targeted and segmented marketing campaigns
 </li>
 <li>
 Utilize digital marketing analytics tools to support performance marketing activities
 </li>
 <li>
 Build strong relationships with internal stakeholders and external partners, including agencies, solution providers, and business collaborators
 </li>
 </ul>
 
 
 
 
 
 Perks and Benefits
 
 
 
 As a member of our team, you&rsquo;ll have the opportunity to receive a competitive salary, flexible working arrangements and a range of fringe benefits and perks such as career development and advancement opportunities. You can reach the details via "https://bit.ly/TurkcellTKusagi&rsquo;&rsquo;🎁▶️
 
 
 
 
 
 
 Turkcell is an equal opportunity employer and accepts all qualified applicants for evaluation; regardless of race, color, religion, gender, national origin, ethnicity, age, physical appearance, marital status, military service.
 
 
</div>

BIP MARKETPLACE PRODUCT MANAGER

<div>
 
 
 Shape the Future with Data!
 
 
 
 
 
 
 Are you ready to make a real impact on customer journeys at TEB BNP Paribas? We are seeking a highly skilled
 
 CRM &amp; Data Analytics Manager
 
 to join our team. As
 
 data scientists
 
 our aim is to elevate customer success, and we are deeply committed to customer satisfaction.
 
 
 
 
 
 
 Role Overview:
 
 
 
 
 
 
 This role focuses on leveraging data analytics and models to drive sustainable improvements in customer journeys. You analyze customer data to propose and implement strategies that enhance customer satisfaction. Providing actionable insights to sales, marketing, digital, and customer service teams is crucial, and enabling them to make data-driven decisions and optimize performance
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Utilize data analytics to improve customer journeys and satisfaction
 </li>
 <li>
 Analyze customer feedback and interaction data
 </li>
 <li>
 Develop and implement strategies to enhance customer experiences
 </li>
 <li>
 Provide insights to various teams to support data-driven decision-making
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering, Statistics, Mathematics, Computer Science, or a related field
 </li>
 <li>
 
 
 Minimum of 4 years of experience in data analysis, reporting, and data visualization
 
 
 </li>
 <li>
 Proficiency in SAS, SQL, Python, or R for data analysis
 </li>
 <li>
 Strong ability to analyze complex data
 </li>
 </ul>
 
 
 
 
 Join us at TEB BNP Paribas and shape the future of customer experiences with data!
 
</div>

CRM & Data Analytics Manager

Multinet | UP

<div>
 
 
 QUALIFICATIONS AND JOB DESCRIPTION
 
 
 
 
 Discover Multinet Up
 
 
 
 Starting its operations in 1999 with a meal card solution developed to meet the lunch needs of office workers, and becoming a subsidiary of the French Up Group in 2010, we are now a group serving in dozens of different areas.
 
 
 
 
 
 Institutions that choose our solutions gain significant advantages in cost efficiency and operational effectiveness in expense management, as well as in employee satisfaction and loyalty. As Multinet Up, we value the benefits we provide to the individuals who are the ultimate users of our solutions as much as we consider the needs of the institutions. From a secure, practical, next-generation payment experience to the widespread availability of spending points, the diversity of digital usage options, and the collaborations we have developed, we offer a 360-degree designed set of advantages.
 
 
 
 
 
 In 2016, we consolidated all our R&amp;D activities under one roof and transformed our IT department into a technopark company. Our technology company, Inventiv, operates in the fields of mobile payment, mobile application solutions, and cybersecurity.
 
 
 
 
 
 
 The Privileges of Joining the Multinet Up Family
 
 
 
 
 
 
 
 Flexible Work Arrangement:
 
 With our hybrid work model, you have the flexibility to work from the office or from home.
 
 
 
 
 
 
 Two Continents, One Company:
 
 We have offices on both the Asian and European sides of Istanbul. Choose the office that's most convenient for you.
 
 
 
 
 
 
 Supportive and Agile Work Environment:
 
 We promote teamwork and have a fast and efficient work culture.
 
 
 
 
 
 
 Career Development:
 
 We value your professional growth and offer various training and development opportunities.
 
 
 
 
 
 
 Social Events:
 
 We organize fun and social activities that strengthen team spirit.
 
 
 
 
 
 
 Birthday Leaves:
 
 Enjoy a special day off on your birthday to celebrate and have fun!
 
 
 
 
 
 
 Special Support for Women Employees:
 
 We provide maternity and motherhood assistance, celebrate Women's Day with a holiday, and collaborate with the Women in Sales Network Program to support our female sales teams.
 
 
 
 
 
 
 We're There for Our Parents:
 
 We offer leave for our employees to spend special moments with their families, such as on report card days.
 
 
 
 
 
 
 Award-Winning Employee Experience
 
 
 
 We are proud to be recognized with the
 
 Excellent Employee Experience Certification
 
 from Happy Place to Work and the Best
 
 Employee Experience Company
 
 award from Nice Medya.
 
 
 
 
 
 We are currently seeking a
 
 Marketing Analytics Executive
 
 to join our team with the following qualifications:
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree from a reputable, top-tier university in Engineering, Business, Marketing, Statistics, Mathematics, Finance or Economics, MBA is a plus
 </li>
 <li>
 At least 6 years of experience in CRM, Marketing Analytics, Strategy, Business Development
 </li>
 <li>
 Experience in financial technologies, especially payment systems, technology, banking/finance sectors is preferred
 </li>
 <li>
 Proficiency with analytical data analysis using advanced statistical tools such as SQL, Python, etc.
 </li>
 <li>
 Excellent verbal and written communication skills in Turkish and English
 </li>
 <li>
 Strong analytical skills with ability to deliver insightful ideas and draw findings from figures
 </li>
 <li>
 Ability to think creatively with an &lsquo;outside the box&rsquo; approach
 </li>
 <li>
 Growth Hacking mindset
 </li>
 <li>
 Strong communication skills to persuade both internal and external stakeholders on strategic issues
 </li>
 <li>
 Communicate quantitative information in a clear and informative manner
 </li>
 <li>
 Ability to think innovative and creatively, keep up with new trends and technologies
 </li>
 </ul>
 
 
 
 
 
 Job Description
 
 
 
 
 
 <ul>
 <li>
 Analyze &amp; interprete data and reports to identify trends, issues and opportunities and generate actionable insights to improve KPI&rsquo;s and overall performance
 </li>
 <li>
 Deliver customer insights and make recommendations by performing data analysis and post activity evaluations
 </li>
 <li>
 Responsible for identifying different customer personas, and carrying out the optimization of CRM/marketing activities based on customer profiling and segmentation
 </li>
 <li>
 Serve as a custodian of customer database, and responsible for the maintenance and management of customer data to ensure data integrity
 </li>
 <li>
 Provide timely and accurate monthly reporting of KPIs
 </li>
 <li>
 Carry out the strategic planning and implementation of campaign management processes that optimize customer loyalty and lifetime value
 </li>
 <li>
 Quantitatively forecast &amp; assess the impact of all marketing activities
 </li>
 <li>
 Have knowledge on digital marketing and related analytical tools to manage activities including digital performance marketing
 </li>
 <li>
 Develop strong cross-functional relationships with IT, Sales Operations, Finance and all 3rd party vendorsincluding agencies, solution and business partners
 </li>
 <li>
 Control and follow up of product-based online &amp; offline marketing activities within the budget plan
 </li>
 <li>
 Conduct periodic benchmark analyses,marketing activities and research trends in local &amp; global payments market
 </li>
 <li>
 Develop new marketing strategies based on market research results and new product
 </li>
 </ul>
 
 
 
 
 
 About Our Team
 
 
 
 We are the creators of an ecosystem that touches over 37 thousand organizations and over 1,5 million card users. We appreciate our differences and we believe that diversity enriches us. Through our knowledge and experience combined with our imagination, we develop innovative products and services for our stakeholders and have an agile management approach.
 
 
 
 
 
 We remember to have fun while we are working, constantly learn from each other and know that ongoing and open communication opens every door. Would you like to join us? Remember: It does not matter where you live, because we offer a hybrid working model regardless of location.
 
 
 
 
 
 *6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu kapsam&inodot;nda verilerinizin i&scedil;lenmesinden do&gbreve;an haklar&inodot;n&inodot;z ve &ldquo;&Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metni&rdquo;mize Multinet UP web sitemizden ula&scedil;abilirsiniz.
 
</div>

Marketing Analytics Executive

Turk Telekom

<div>
 
 We are looking for a Digital Merketing Specialist for (TV Services). The role is based in our Gayrettepe office with a hybrid working model (4 days on-site, 1 day remote)
 
 
 You can find Job description of the role and skills and experiments of ideal candidates as the following.
 
 
 
 
 
 
 Job Description:
 
 
 
 
 
 <ul>
 <li>
 Growth and Revenue-Focused Marketing: Increase revenue and market share by achieving commercial targets such as new customer acquisition, upsell, and contracting through digital channels.
 </li>
 <li>
 Campaign Management: Design, create, and execute 360-degree marketing campaigns to meet business objectives; manage the entire campaign lifecycle and monitor performance.
 </li>
 <li>
 Conversion Rate Optimization (CRO): Analyze website and mobile application conversion rates, and lead optimization efforts through A/B testing, user experience (UX) enhancements, and other best practices.
 </li>
 <li>
 Performance Analysis &amp; Reporting: Measure campaign performance using analytical tools (Google Analytics GA4, Google Looker Studio, Adjust, Meta Ads Manager), prepare routine and ad-hoc reports, and present actionable insights.
 </li>
 <li>
 Market &amp; Competitor Analysis: Identify key opportunities in the market and industry by closely following market research, competitor analysis, and customer surveys.
 </li>
 <li>
 Digital Engagement: Drive communication and marketing initiatives to increase the penetration and adoption of digital services, applications, and value-added services among TV subscribers.
 </li>
 <li>
 Business Development: Create new revenue models by establishing and managing partnerships with third parties and overseeing the marketing processes for these collaborations.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Preferably a graduate from a reputable university in the field of Industrial Engineering, Management Engineering, Statistics, Economics, or a related discipline.
 </li>
 <li>
 2-3 years of experience in Digital Marketing, preferably within the telecommunication, banking, or subscription-based services sectors.
 </li>
 <li>
 Advanced knowledge and expertise in Google and Meta advertising platforms (Google Ads, Meta Ads Manager) and their communication ecosystems.
 </li>
 <li>
 Proven experience with performance measurement and analysis tools such as Google Analytics (GA4), Google Looker Studio, and Adjust.
 </li>
 <li>
 Experience in website user experience (UX), A/B testing, and Conversion Rate Optimization (CRO).
 </li>
 <li>
 (Preferred) Experience using customer engagement and personalization platforms like Insider.
 </li>
 <li>
 Analytical Skills: Strong analytical thinking, data interpretation, and problem-solving abilities.
 </li>
 <li>
 Personal Competencies: Prone to project-based work and effective teamwork. Target and result-oriented with strong time management, follow-up, and coordination skills. Ability to thrive in a dynamic, fast-paced work environment.
 </li>
 <li>
 Language and Software Skills: Advanced level of English and high proficiency in MS Office programs.
 </li>
 </ul>
 
 Google ads, meta ads, Google Analytics, looker studio, insider, performance marketing specialist, Digital marketing specialist
 
 
 
 
 
 
 &Ccedil;al&inodot;&scedil;an aday ayd&inodot;nlatma metnimiz i&ccedil;in:
 
 
 
 https://turktelekomkariyer.com.tr/yasal-politikalar/aydinlatma-metni/
 
</div>

Digital Marketing Specialist (TV Services)

BCEMAB

We are seeking a highly skilled and motivated Digital Marketing Manager to join our dynamic digital marketing agency. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our clients&rsquo; brands and products. This role requires a strategic thinker with hands-on experience in various digital marketing disciplines and a strong background in agency work.Key Responsibilities:<ul><li>Develop and Execute Digital Marketing Strategies:</li><li>Create, implement, and manage comprehensive digital marketing strategies to drive traffic, engagement, and conversions for multiple clients.</li><li>Develop and manage digital advertising campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.</li></ul>Email Marketing:<ul><li>Plan and execute email marketing campaigns, including newsletters, promotional offers, and automated drip campaigns for clients.</li><li>Monitor and analyze email marketing metrics to optimize performance.</li></ul>Search Engine Optimization (SEO):<ul><li>Conduct keyword research and implement SEO best practices to improve organic search rankings and drive website traffic for clients.</li><li>Monitor website analytics and SEO performance, providing recommendations for improvements.</li></ul>Market Research:<ul><li>Conduct market research to identify trends, competitor analysis, and consumer insights to inform marketing strategies.</li><li>Use data-driven insights to refine target audiences and improve campaign effectiveness.</li></ul>Ecommerce Management:<ul><li>Manage and optimize ecommerce platforms, including Shopify and WordPress, to enhance user experience and increase sales for clients.</li><li>Develop and execute strategies to improve product listings, manage inventory, and optimize checkout processes.</li></ul>Content Management:<ul><li>Oversee content creation and management for digital channels, ensuring content is engaging, accurate, and aligned with brand messaging.</li><li>Collaborate with the design team to produce high-quality visuals and multimedia content.</li></ul>Data Analysis and Reporting:<ul><li>Analyze marketing data and campaign performance metrics to measure effectiveness and ROI.</li><li>Prepare regular reports and presentations on campaign performance, insights, and recommendations for future strategies.</li></ul>Client Collaboration:<ul><li>Work closely with clients to understand their business goals and marketing needs, providing regular updates and insights.</li><li>Build and maintain strong client relationships, ensuring satisfaction and long-term partnerships.</li></ul>Team Collaboration:<ul><li>Work closely with cross-functional teams, including sales, product development, and customer support, to align marketing efforts with business objectives.</li><li>Mentor and guide junior team members, fostering a collaborative and innovative work environment.</li></ul>Requirements:<ul><li>Proven experience as a Digital Marketing Manager or similar role within a digital marketing agency.</li><li>In-depth knowledge of email marketing, digital advertising, SEO, Shopify, ecommerce, and WordPress.</li><li>Strong understanding of current digital marketing trends and best practices.</li><li>Excellent analytical skills and experience with data-driven decision-making.</li><li>Fluent in English, with exceptional communication and writing skills.</li><li>Ability to work in Eastern Standard Time (EST).</li><li>Proficiency in marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads, Manager, Mailchimp, and others.</li><li>Strong project management skills, with the ability to manage multiple projects simultaneously.</li></ul>Preferred Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field.</li><li>Experience in ecommerce or retail marketing.</li><li>Certification in Google Ads, SEO, or other relevant areas.</li><li>Strong understanding of current digital marketing trends and best practices.</li><li>Excellent analytical skills and experience with data-driven decision-making.</li></ul>&#304;&#351; T&uuml;r&uuml;: Tam zamanl&#305;Dil:<ul><li>English (Zorunlu)</li></ul>

Digital Marketing Manager (Remote)

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