product manager

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business development manager

head of product

marketing manager

brand manager

product marketing manager

Google

<div><h3 class="jobSectionHeader"><b>Minimum qualifications:</b></h3><ul>
<li>Bachelor's degree or equivalent practical experience.<br>
</li>
<li>4 years of experience in marketing, brand management, strategy consulting.</li>
<li>Ability to communicate in English and Turkish fluently to support client relationship management in this region.</li></ul><br>
<h3 class="jobSectionHeader"><b>
Preferred qualifications:</b></h3><ul>
<li>Experience in marketing technical products.</li>
<li>Ability to be a thinker who uses data-driven insights to craft compelling narratives and influence product strategy.</li>
<li>Ability to be a bias for action and a relentless focus on execution.</li>
<li>Ability to translate technical features into clear value propositions to various audiences (B2B and B2C).</li>
<li>Proven track record in product marketing, specifically developing go-to-market strategies that successfully drive product adoption and business growth.</li>
<li>Passion for Artificial Intelligence (AI).</li>
</ul><div><h2 class="jobSectionHeader"><b>About the job</b></h2>
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
<br>
<br>
We are seeking a Product Marketing Manager to join our dynamic team. This is a role for a true marketing athlete&mdash;a creative, analytical, and agile leader who is passionate about understanding what drives human behavior and business growth. You will not be tied to a single product line; instead, you will be a partner who can move fluidly between issues, from shaping the go-to-market for a new AI-powered Ads feature one quarter to driving adoption for a core consumer product the next. You are an Artificial Intelligence (AI) enthusiast and a first-principles thinker who can translate technology into compelling value for any audience Business-to-Business or Business-to-Consumer (B2B or B2C). If you excel at building relationships, grow in a fast-paced environment, and are driven to connect deep insights to tangible outcomes, this role will provide a unique opportunity to make a significant impact across Google.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.</div><div><h2 class="jobSectionHeader"><b>
Responsibilities</b></h2><ul>
<li>Be the definitive expert on our users and customers, regardless of the product area. Uncover actionable insights about their needs, jobs-to-be-done, and purchase behaviors to inform product strategy and marketing execution.</li>
<li>Craft clear, compelling, and audience-agnostic narratives that connect our technology to fundamental user value and business outcomes. Develop positioning that differentiates our products in a crowded, AI-driven market.</li>
<li>Design and lead end-to-end go-to-market strategies for a variety of products and features and pilot, measure, and iterate on campaigns and programs across various set of channels to drive awareness, adoption, and business impact.</li>
<li>Act as a critical connective hub, building excellent relationships and influencing across Product, Engineering, Business, PR, and other teams to drive alignment and ensure seamless execution of initiatives.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Product Marketing Manager, Turkiye (Turkish, English)

L'Oréal

The world leader in beauty, present in 150 countries on five continents! Our 36 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and more.
<br><br>
For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!
<br><br>
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Join our Consumer Products Team!
<br><br>
WHAT YOU’LL DO
<br><br>
<ul>
<li>Determine white spaces in the market and identify further source of growth</li>
<li>Lead Integrated Marketing Communication (IMC) process of the brand</li>
<li>Implement new product launches and strive to maintain growth on pillar products</li>
<li>Responsible for the local adaptation/ development of advertising creative material; implement media recommendation</li>
<li>Propose and implement promotional and trade marketing plan for product(s)</li>
<li>Analyze market and consumer data and make recommendations to management</li>
<li>Interact effectively with other departments (sales, logistics, training department…) to support marketing objectives</li>
<li>Manage PPP budget for product(s) and ensure sales forecast accuracy</li>
<li>Provide projects to increase the awareness of the brand both in media and on the field</li>
</ul>
DO YOU HAVE WHAT IT TAKES
<br><br>
<ul>
<li>4 years’ university degree</li>
<li>For Product Manager min. 1 years of experience and for Senior Product Manager min. 3 years of experience in product management/brand development</li>
<li>Strong analytical problem solving, communication and negotiation skills</li>
<li>Growth mindset and results driven</li>
<li>Innovative, ambitious, and able to take initiative</li>
<li>Excellent communication skills in English</li>
</ul>
WHAT COULD L’ORÉAL OFFER YOU
<br><br>
<ul>
<li>The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way</li>
<li>Work with some of the biggest brands and experts in the business, and the most passionate people</li>
<li>A diverse environment</li>
<li>Opportunity to be at the center of digital transformation</li>
<li>World class training and development</li>
</ul>
#WEARELOREAL
<br><br>
Take a closer look at our world [1] here!
<br>References
<br><br>
Visible links
<br>1. https://careers.loreal.com/global/en/10reasonstochooseus

Product Manager/Senior Product Manager L’Oréal Paris, Consumer Products

Vodafone

<div><div><div><div><h2 class="jobSectionHeader"><b>Join Us</b></h2>
</div><div><p>
At Vodafone, we&rsquo;re not just shaping the future of connectivity for our customers &ndash; we&rsquo;re shaping the future for everyone who joins our team. When you work with us, you&rsquo;re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
What you&rsquo;ll do</b></h2>
</div><div><div>
We are seeking a Marketing Senior Manager with the will and ambition to work in high performing Vodafone Business Team responsible for being the trusted digital advisor of businesses from all sizes by providing the best digital experience and future technologies. As the Marketing Senior Manager, you'll be responsible for two functions of the VBU marketing: Product Marketing Team and Marketing Development Team.<br>
<br>
Lead the product marketing team &amp; work closely with product teams in an agile structure: Create product-based go-to market strategies and product assets, conduct market research, analyze competitors, gather insights, and create the right marketing strategies and mixes<br>
<ul><li>Increase ARPU and life time value of customers by identifying their needs and briefing product teams for new products and solutions</li><li>Develop product bundles to sell multiple key products at the time of acquisition</li><li>Prepare product marketing roadmaps and implementation plans</li><li>Track market share, sales performance, competitive positions in the ecosystem</li><li>Manage Vodafone Business brand &amp; communication budget</li><li>Deliver excellent communications (events, ATL and BTL acitvities) that effectively cut through to decision makers
</li><li>Build trustmark via developing partnerships and co-marketing activities with strong companies</li><li>Leverage international opco learnings/programs/offerings and introduce relevant ones to Turkish market
</li></ul><br>
Lead the marketing development team: Responsible for setting and applying Vodafone Business marketing strategies, developing &amp; performing action plans to increase penetration of Vodafone Business solutions in targeted sectors and focus areas<br>
<ul><li>Analyse and identify potential growth areas via data analysis, market research and customer insight analysis</li><li>Develop partnerships with leading industry organizations in Turkey in order to reach new/target customer base and create impact with Vodafone Business solutions</li><li>Increase Vodafone Busineess brand awareness and consideration among C-levels through PR, events, newsletters etc.
</li><li>Conduct content marketing and communication materials creation for digital demand generation and sales nurturing; prepare inspiring whitepapers, videos and marketing assets</li><li>Track lead performance through event and marketing activities, and responsible from the realization of business case in projects</li><li>Establish team spirit among team members and motivate the team for strong performance.</li></ul></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Who you are</b></h2>
</div><div><div>
We like to keep them flexible:<br>
<br>
<ul><li>Vflexy: Flexible Benefits Program</li><li>Hybrid working kit</li><li>Ergonomic kit allowance</li><li>Digital meal voucher</li><li>Flexible transportation allowance.</li><li>Employee assistance hotline &amp; counselling</li><li>Comprehensive and flexible private health insurance</li><li>Discounted price deals for wide range of products &amp; services</li></ul><br>
Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr<br>
<br>
https://www.vodafone.com.tr/insan-kaynaklari<br>
<br>
Instagram: https://www.instagram.com/vodafonekariyer/<br>
<br>
Youtube: https://www.youtube.com/user/VFTurkiye<br>
<br>
Data Privacy<br>
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.</div></div></div><div><div><h2 class="jobSectionHeader"><b>
Not a perfect fit?</b></h2>
</div><div><p>
Worried that you don&rsquo;t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you&rsquo;re excited about this role but your experience doesn&rsquo;t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
What's in it for you</b></h2>
</div><div><div>
We like to keep them flexible:<br>
<br>
<ul><li>Vflexy: Flexible Benefits Program</li><li>Hybrid working kit</li><li>Ergonomic kit allowance</li><li>Digital meal voucher</li><li>Flexible transportation allowance.</li><li>Employee assistance hotline &amp; counselling</li><li>Comprehensive and flexible private health insurance</li><li>Discounted price deals for wide range of products &amp; services</li></ul><br>
Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr<br>
<br>
https://www.vodafone.com.tr/insan-kaynaklari<br>
<br>
Instagram: https://www.instagram.com/vodafonekariyer/<br>
<br>
Youtube: https://www.youtube.com/user/VFTurkiye<br>
<br>
Data Privacy<br>
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.</div></div></div><div><div><h2 class="jobSectionHeader"><b>
Who we are</b></h2>
</div><div><p>
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.</p><p>
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.</p><p>
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.</p><p>
Together we can.</p></div></div></div></div>

Product Marketing & Marketing Development Senior Manager

Zoetis

<div>
 <p>
  <strong>
   Product Manager
  </strong>
 </p>
 <p>
  <strong>
   Who are we?
  </strong>
 </p>
 <p>
  As the world's leading animal health company, we are driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After nearly 70 years innovating ways to predict, prevent, detect, and treat animal illness, we continue to stand by those raising and caring for animals worldwide - from livestock farmers to veterinarians and pet owners. The company's leading portfolio and pipeline of medicines, vaccines, diagnostics, and technologies make a difference in over 100 countries. In 2024, we generated revenue of $9.3 billion with ~13,800 employees.
 </p>
 <p>
  As Zoetis, we work together to create a happier working environment every day. One of our main core belief is ''
  <em>
   Our colleagues make the difference''
  </em>
  and in line with this belief, we believe that our team is the most valued resource for our success.
 </p>
 <p>
  We would like to offer you a brilliant path in your career in a multinational and challenging work environment in Animal Health Industry we invite you to Zoetis as Product Manager!
 </p>
 <p>
  <strong>
  </strong>
 </p>
 <p>
  <strong>
   What do we expect from you?
  </strong>
 </p>
 <p>
  The Product Manager role owns the marketing strategy for a defined group of animal health products. He/She will be responsible for the development and implementation of the marketing information and activities that the field force will deliver to the customer.
 </p>
 <p>
  The marketing strategies they develop are designed to deliver appropriate impact, product positioning, market growth, and profitability. The activities they undertake support the wider Zoetis marketing strategy and the company wide direction for each product or service.
 </p>
 <p>
  The person in this role is required to develop collaborative and productive partnerships with colleagues in respective business units. They work closely with these field force colleagues to deliver maximum impact with every product campaign. They work alongside other marketing colleagues to generate holistic campaigns that utilize all possible streams including digital tools and social media.
 </p>
 <p>
  <strong>
  </strong>
 </p>
 <p>
  <strong>
   What will you do when you join our team?
  </strong>
 </p>
 <p>
  <strong>
   Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Lead the development of annual strategic marketing plans for core products.
  </li>
  <li>
   Work with field force to ensure alignment of marketing programs to the Business Unit marketing strategy, sales activities and account plans
  </li>
  <li>
   Develop, review and revise sales forecasting and inventory management. Conduct respective monthly reports &amp; meetings.
  </li>
  <li>
   Determine the appropriate pricing structure together with Business Unit and Commercial Operations leaders to maximize sales and profitability.
  </li>
  <li>
   Maintain expertise with the evolving portfolio of products, services, pricing, competition, market and industry trends.
  </li>
  <li>
   Conduct regular customer visits to gain customer insights. Use this knowledge to feed into marketing plans.
  </li>
  <li>
   Develop and deliver marketing campaigns that achieve appropriate impact, product positioning, market growth and profitability.
  </li>
  <li>
   Provide support, guidance and training to sales teams to ensure that all marketing activities are well-aligned with marketing priorities and objectives for each product and campaign.
  </li>
  <li>
   Work closely with Veterinarians, technical teams and L&amp;D to determine training priorities and development plans for field force teams
  </li>
  <li>
   Analyze and interpret gathered data and feedback; use results of this analysis to inform commercial decision making
  </li>
  <li>
   Develop mutually beneficial and productive partnerships with product stakeholders.
  </li>
  <li>
   Engage with the internal global marketing community to enable sharing of best practice.
  </li>
  <li>
   Support the Global Asset Team in development of their key product strategies.
  </li>
  <li>
   Create networks of resources within the team around each product and marketing campaign.
  </li>
  <li>
   Utilize the knowledge from colleagues and network to follow business growth opportunities.
  </li>
  <li>
   Seek customer centric input from sales team into marketing plans and programs
  </li>
  <li>
   Contribute to the success of the business unit by sharing best practice with colleagues, proactively contributing ideas, and supporting others to do the same across the business.
  </li>
  <li>
   Maintain high standards of business code of conduct &amp; compliance, adhering particularly to Pharmacovigilance Policy, Global Vet Policy, Zoetis values, travel &amp; expenses policy and local codes of practice.
  </li>
  <li>
   Ensure accurate business records and communicate effectively, share information with the stakeholders
  </li>
  <li>
   Manage allocated Direct Marketing Expenditure (DME) budget with tight control to avoid overspends
  </li>
 </ul>
 <p>
 </p>
 <p>
  <strong>
   Experience:
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's Degree
  </li>
  <li>
   Strong communication skills both in Turkish and English; written, verbal and presentation skills
  </li>
  <li>
   Minimum 3 years product management experience
  </li>
  <li>
   Experience in the animal health field is an asset
  </li>
  <li>
   A scientific background; experience or interest in science
  </li>
  <li>
   Exceptional relationship management, interpersonal skills and influencing abilities
  </li>
  <li>
   Effective stakeholder management
  </li>
  <li>
   Experience working with digital technology
  </li>
  <li>
   A strong working knowledge of all key marketing disciplines and techniques
  </li>
 </ul>
 <p>
  <br/>
  <br/>
 </p>
 Technical abilities:
 <br/>
 <br/>
 <ul>
  <li>
   IT literate, able to use standard business software and communication tools
  </li>
  <li>
   A commercial mindset with strong financial acumen
  </li>
  <li>
   Analytical thinking, able to interpret data and information from multiple sources
  </li>
  <li>
   Strategic and innovative thinking
  </li>
  <li>
   No restriction to travel domestically and internationally
  </li>
  <li>
   No military obligation for male candidates
  </li>
  <li>
   Driving License (B) and a valid passport
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <em>
    About Zoetis
   </em>
  </strong>
  <em>
   <br/>
   <br/>
   At
  </em>
  <em>
   Zoetis
  </em>
  <em>
   , our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues' careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.
  </em>
 </p>
 <br/>
 <p>
 </p>
 <br/>
 <p>
  <strong>
   <span>
    Global Job Applicant Privacy Notice
   </span>
  </strong>
 </p>
</div>


Product Manager

Manpower Türkiye

<div>
 <p>
  If product launches, digital growth, and retail execution excite you &ndash; this
  <strong>
   Product Manager
  </strong>
  role is for you!
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree (preferably in Marketing, Business Administration, Communication)
  </li>
  <li>
   3&ndash;5 years of experience in product management, brand management, or marketing
  </li>
  <li>
   Advanced level of English
  </li>
  <li>
   Proficiency in MS Office applications
  </li>
  <li>
   Knowledge of Google Analytics and social media tools
  </li>
  <li>
   Strong financial literacy, analytical mindset, and reporting skills
  </li>
  <li>
   Excellent communication, project management, and problem-solving abilities
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description
  </strong>
 </p>
 <ul>
  <li>
   Adapt global product and brand strategies to the Turkish market
  </li>
  <li>
   Coordinate with the sales department on marketing and purchasing activities
  </li>
  <li>
   Plan, execute, and analyze product launches and seasonal campaigns
  </li>
  <li>
   Develop online sales strategies and ensure strong brand visibility across digital channels
  </li>
  <li>
   Manage product lifecycle, supply chain processes, labeling, and compliance with local regulations
  </li>
  <li>
   Prepare and present forecasts, sell-in/sell-out, and performance reports
  </li>
  <li>
   Act as a key contact between HQ, retailers, and local teams
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Please note that only the candidates that fulfill these requirements will be considered and shortlisted candidates will be contacted.
 </p>
 <p>
  LinkedIN &uuml;zerinden elektronik olarak iletece&gbreve;iniz ki&scedil;isel bilgileriniz, 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu ve ilgili mevzuat &ccedil;er&ccedil;evesinde, Manpower T&uuml;rkiye (Manpower Group T&uuml;rkiye) taraf&inodot;ndan yaln&inodot;zca &Scedil;irketimizden talep etti&gbreve;iniz hizmetlerin sunulabilmesi ve bu hizmetlerin s&uuml;reklili&gbreve;inin sa&gbreve;lanmas&inodot; ama&ccedil;lar&inodot;yla saklanabilecek, i&scedil;lenebilecek ve verilen servisin gerektirdi&gbreve;i hallerde yurti&ccedil;inde ve yurtd&inodot;&scedil;&inodot;nda yerle&scedil;ik 3. ki&scedil;ilerle payla&scedil;&inodot;labilecek olup, ki&scedil;isel verileriniz hi&ccedil;bir &scedil;ekilde hukuka ve d&uuml;r&uuml;stl&uuml;k kural&inodot;na ayk&inodot;r&inodot; &scedil;ekilde ba&scedil;kalar&inodot; ile payla&scedil;&inodot;lmayacak ve i&scedil;leme sebebi d&inodot;&scedil;&inodot;nda ba&scedil;ka ama&ccedil;larla kullan&inodot;lmayacakt&inodot;r. Ki&scedil;isel verileriniz yaln&inodot;zca i&scedil;leme amac&inodot;n&inodot;n gerekli k&inodot;ld&inodot;&gbreve;&inodot; s&uuml;re boyunca saklanacak olup talebiniz &uuml;zerine silinecek veya imha edilecektir. Detayl&inodot; bilgiye https://www.experis.com.tr/site/kisisel-verilerin-korunmasi/39 linkinden ula&scedil;abilirsiniz. Bu i&scedil;e ba&scedil;vurarak, &ouml;zge&ccedil;mi&scedil;inizin veritaban&inodot;m&inodot;zda yer almas&inodot;n&inodot; kabul etmi&scedil; oldu&gbreve;unuzu bildirmek isteriz.
 </p>
</div>


Product Manager (Beauty & Cosmetics)

Mattel, Inc.

<div><b>Company Description</b><p><b><br>
CREATIVITY IS OUR SUPERPOWER.</b> It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.</p><b><br>
Job Description</b><p><b><br>
In this position you will be part of the Mattel Turkey Marketing Team located in Istanbul.</b><br>
<b>
</b><br>
<b>What Your Impact Will Be:</b></p><p>
We are seeking a dynamic and enthusiastic Customer Marketing Manager with a passion for toys to join our team. The successful candidate will be responsible for developing and executing omnichannel marketing strategies that enhance product visibility, support new product launches, and drive successful campaigns. This role requires a blend of creativity, strategic thinking, and a deep understanding of both online and offline customer engagement.</p><p><b>
Key Responsibilities:</b></p><ul><li>
Omnichannel Marketing Strategy:<br>
Develop and implement comprehensive marketing strategies that effectively integrate online and offline channels to drive customer engagement and sales in line with yearly marketing calendar</li><li>
Product Visibility:<br>
Enhance the visibility of our product lines across various channels, ensuring that our toys are prominently featured in both digital and physical retail environments.</li><li>
New Product Launches:<br>
Lead the marketing efforts for new product launches, coordinating with cross-functional teams to create impactful launch campaigns that resonate with our target audience.</li><li>
Campaign Management:<br>
Design, execute, and optimize marketing campaigns across multiple platforms, including social media, e-retail platforms, in-store promotions, and events, to maximize reach and effectiveness.</li><li>
Partnership Development:<br>
Establish and maintain relationships with key retail partners, online platforms, and other stakeholders to ensure cohesive and effective marketing efforts.</li><li>
Budget Management:<br>
Manage the marketing budget for assigned projects, ensuring that all campaigns are delivered on time and within budget.</li></ul><br>
<b>
Qualifications</b><p><b><br>
What We&rsquo;re Looking For:</b></p><ul><li>
Customer Marketing Understanding</li><li>
Creative Asset Development &amp; Localization (understanding the regional assets and adaptation of these assets in the light of local insights)</li><li>
Lead agency briefs, collaborate with creative agency to prepare and execute effective creatives across different media channels</li><li>
Strong understanding of both digital and traditional marketing channels.</li><li>
Excellent project management skills with the ability to manage multiple initiatives simultaneously.</li><li>
Exceptional communication and interpersonal skills.</li><li>
Deep enthusiasm for toys and a passion for creating magical experiences for customers.</li><li>
Flexible and determined approach to your work is vital.</li><li>
Positive can-do-will-do attitude</li></ul><p><b>
Education &amp; Experience:</b></p><ul><li>
Masters&rsquo; degree, preferably in Marketing or Business Administration.</li><li>
Fluency in English including excellent communication and writing is a must</li><li>
Proven experience in developing and executing successful omnichannel marketing campaigns.</li><li>
2-4 years of experience in customer marketing, brand management, or a related field, preferably in the toy industry FMCG, licensed consumer good, apparel- or beauty industry.</li></ul><br>
<b>
Additional Information</b><p><b><br>
What It&rsquo;s Like To Work Here:</b></p><p>
We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors</p><ul><li><b>
We collaborate</b> Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process, and our collective capabilities is our superpower.</li><li><b>
We innovate</b> At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.</li><li><b>
We execute</b> We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.<br>
</li></ul><p><b>Who We Are:</b></p><p>
Mattel is a leading global toy company and owner of one of the strongest catalogs of children&rsquo;s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.</p><p>
Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .</p><p>
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.</p></div>

Customer Marketing Coordinator

Align Technology

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  Department:
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 Marketing
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 <strong>
  Location:
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 EMEA-Turkey
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 <strong>
  Description
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  <br/>
 </strong>
 As the Marketing Manager, you will be responsible for developing and executing the local marketing plan in alignment with the overall company strategy, with the goal of achieving defined business objectives.
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 This position reports directly to the Associate Marketing Director, T&uuml;rkiye. The role is based in our local office in &Idot;stanbul and requires regular travel within T&uuml;rkiye, as well as occasional international travel.
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 <strong>
  Key Responsibilities
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  <br/>
 </strong>
 <ul>
  <li>
   Translate and execute regional marketing plans to local expectation, drive brand awareness, doctor sign up and growth within OPEX budget including:
  </li>
  <li>
   Strategy Planning as part of the Annual Operational Plan
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  <li>
   Localize campaign, sales &amp; educational material, etc.
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  <li>
   Local evidence development (publications, speakers)
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  <li>
   Local Congress + exhibitions
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   Implementation of media Planning including Digital
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  <li>
   OPEX Budget Management
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  <li>
   Pricing
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  <li>
   Multi-Channel Campaign Management
  </li>
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   Partnering with sales management &amp; sales team for quarterly tactics
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   Proactively represent the country and our customers providing insights and analytics for new product &amp; global strategy development.
  </li>
  <li>
   Focusing on end-to-end excellence for the products and have the ability to see the big picture for opportunities.
  </li>
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   Using analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan.
  </li>
  <li>
   Build KOL network (speakers, key customers, institutions) &amp; relationship maintenance to support execution of the plan.
  </li>
  <li>
   Development of country market insights and analytics to successfully execute country market plans.
  </li>
  <li>
   Drive + own communication as part of a multi-disciplinary team to drive and execute the marketing plan.
  </li>
  <li>
   Identify and champion local growth opportunities in addition to the regional plan.
  </li>
  <li>
   Cross functional coordination with Sales and finance teams to support business growth.
  </li>
  <li>
   Work cross-functionally with the regional and local marketing team members; in developing an idea and gaining support from all stakeholders.
  </li>
  <li>
   Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral.
  </li>
  <li>
   The ideal candidate will be responsible for leading Align&rsquo;s digital marketing investments, campaigns and content creation processes across all digital channels in T&uuml;rkiye. This includes end-to-end management of digital assets and initiatives from strategy development to execution and performance analysis.
  </li>
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   The role requires a strong ability to make data-informed, impactful decisions while operating within the regulatory framework of the Ministry of Health.
  </li>
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   The candidate will be expected to develop creative, compliant, and insight-driven solutions that resonate with both healthcare professionals and patients, ensuring that all communication aligns with local health regulations and ethical standards.
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  </li>
 </ul>
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  Skills, Knowledge &amp; Expertise
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 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree or higher, preferably in Marketing, Business Administration, or a related field
  </li>
  <li>
   Native proficiency in Turkish and fluent in English (both written and spoken)
  </li>
  <li>
   Minimum of 8 years of relevant experience in Marketing, with a strong focus on Brand Marketing, Performance-based Marketing, and/or Product Management
  </li>
  <li>
   Experience in the medical device industry or within regulated healthcare environments is strongly preferred, particularly with products influenced by consumer or patient-driven demand
  </li>
  <li>
   Prior sales experience in medical devices is a plus
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  <li>
   Strong analytical thinking and a data-driven mindset are essential
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  <li>
   Excellent communication, interpersonal, and presentation skills
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  <li>
   Strategic mindset with the ability to translate vision into actionable plans
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  <li>
   Highly organized with strong attention to detail
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  <li>
   Proactive, self-motivated, and able to take initiative in a dynamic environment
  </li>
  <li>
   Energetic, positive, and passionate with a hands-on, &ldquo;can-do&rdquo; attitude
  </li>
  <li>
   Demonstrated ability to solve complex problems in situations with limited direction or ambiguous information
  </li>
  <li>
   Results-oriented with a strong sense of ownership and accountability
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   Effective time management skills with the ability to prioritize and work under pressure
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  <li>
   High sense of urgency and adaptability in a fast-paced setting
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  <li>
   Strong proficiency in analytical tools, including Excel and other internal systems
  </li>
  <li>
   Proven ability to lead cross-functional teams and collaborate across departments
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Applicant Privacy Policy
  <br/>
  <br/>
 </strong>
 Review our
 <strong>
  Applicant Privacy Policy
 </strong>
 for additional information.
 <br/>
 <br/>
 <strong>
  Equal Opportunity Statement
  <br/>
  <br/>
 </strong>
 Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
</div>


Marketing Manager

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