product manager

brand manager

marketing manager

marketing specialist

senior product manager

product marketing manager

Canonical

<div>
 Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.
 
 
 The company is founder-led, profitable, and growing
 
 
 
 Product Marketing Manager
 
 
 
 
 Location:
 
 EMEA - Remote
 
 
 At Canonical, the product marketing team is not just marketing products&mdash;we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Product Marketing Manager (PMM) to join our team&mdash;someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.
 
 
 This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.
 
 
 
 Why You'll Love This Role
 
 
 
 You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
 
 
 You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
 
 
 You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.
 
 
 You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.
 
 
 You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.
 
 
 
 As a product marketing manager, you will:
 
 
 
 <ul>
 <li>
 Develop and execute go-to-market (GTM) strategies for a range of products.
 </li>
 <li>
 Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
 </li>
 <li>
 Lead content planning with product managers &mdash;from website copy to whitepapers, blogs, and sales enablement materials.
 </li>
 <li>
 Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
 </li>
 <li>
 Launch new products and features, leading cross-functional teams to drive awareness and adoption.
 </li>
 <li>
 Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
 </li>
 <li>
 Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
 </li>
 <li>
 Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
 
 
 </li>
 </ul>
 
 What we are looking for in you
 
 
 
 <ul>
 <li>
 A passion for technology and open source&mdash;you get excited about innovation, software, and community-driven development.
 </li>
 <li>
 Strong storytelling skills&mdash;you know how to craft messaging that resonates with both technical and business audiences.
 </li>
 <li>
 Growth mindset&mdash;someone who thrives on experimentation, learning, and continuous improvement.
 </li>
 <li>
 Excellent communication skills, both written and verbal.
 
 
 </li>
 </ul>
 
 Nice-to-have skills
 
 
 
 <ul>
 <li>
 Data-driven mindset, using insights to refine strategies and improve performance.
 </li>
 <li>
 Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
 </li>
 <li>
 Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
 </li>
 <li>
 Comfort working cross-functionally with product, sales, partners, and marketing teams.
 
 
 </li>
 </ul>
 
 What we offer you
 
 
 
 Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.
 
 
 In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
 
 
 <ul>
 <li>
 Fully remote working environment - we've been working remotely since 2004!
 </li>
 <li>
 Personal learning and development budget of 2,000USD per annum
 </li>
 <li>
 Annual compensation review
 </li>
 <li>
 Recognition rewards
 </li>
 <li>
 Annual holiday leave
 </li>
 <li>
 Parental Leave
 </li>
 <li>
 Employee Assistance Programme
 </li>
 <li>
 Opportunity to travel to new locations to meet colleagues at 'sprints'
 </li>
 <li>
 Priority Pass for travel and travel upgrades for long haul company events
 
 
 </li>
 </ul>
 
 About Canonical
 
 
 
 Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.
 
 
 Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.
 
 
 
 Canonical is an equal opportunity employer
 
 
 
 We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
 
 
</div>

Product Marketing Manager

Google

<div><h3 class="jobSectionHeader">Minimum qualifications:</h3><ul>
<li>Bachelor's degree or equivalent practical experience.</li>
<li>Experience in marketing, brand management, strategy consulting, agency, technology, or related fields through full time roles, internships, projects, or academic classes.</li>
<li>Ability to communicate in English and Turkish in order to work with stakeholders.</li></ul> 
<h3 class="jobSectionHeader">
Preferred qualifications:</h3><ul>
<li>Experience working with external partners or agencies.</li>
<li>Familiarity with the influencer economy, creator platforms, or event management.
</li><li>Ability to use data and insights to make decisions or support strategic recommendations (e.g., through university projects, previous roles, or side hustles).</li>
<li>Ability to work in ambiguous environments where priorities can change quickly.</li>
<li>Strong people management skills with a track record of working effectively in cross-functional teams (e.g., Sales, Public Relations, Product) to get things done.</li>
</ul><div><h2 class="jobSectionHeader">About the job</h2>
As an Associate Product Marketing Manager (APMM), you will be part of the APMM Program, Google&rsquo;s global program for early career Marketers. During your time in the program, you will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and executive leaders. In addition to your core work, you will be expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.
You will be assigned projects within the Marketing organization supporting their business goals and you will make direct contributions under the scope of a larger project, with general guidance. For example, you will help bring the user into the product development process or develop the go-to-market plans for driving awareness and adoption for new products and features among goal segments. You will drive growth marketing and optimization, contribute to Google&rsquo;s brand strategy, generate user insights, or manage campaigns and programming. 
 
Benefits of the program include: dedicated learning and development opportunities, at least two distinct project assignments and extensive opportunities for networking across Marketing and within Google.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.</div><div><h2 class="jobSectionHeader">
Responsibilities</h2><ul>
<li>Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key Key Performance Indicators (KPIs).</li>
<li>Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs.</li>
<li>Support team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.</li>
<li>Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.</li>
<li>Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Associate Product Marketing Manager (English, Turkish)

Philips

<div><h3 class="jobSectionHeader">Job Title
</h3>Consumer Marketing Manager
<h3 class="jobSectionHeader">Job Description
</h3><h2 class="jobSectionHeader">Job title:
 
Consumer Marketing Manager
</h2><h2 class="jobSectionHeader"> 
Your role:
 
<ul><li>Develops and manages the creation of a global integrated innovation and communication roadmap, including new product launches, Commercial Innovation, and always-on base business, based on thorough analysis of consumer, market, and competitor insights for a designated portfolio.
</li><li>Collaborates with R&amp;D, Finance, Supply Chain, and Marketing Communications teams to design and maintain superior propositions that exceed consumer expectations, ensuring smooth execution across innovation processes (VPC, AD, PDLM, and MLD).
</li><li>Leads the adoption and adaptation of the global roadmap into locally relevant strategies, ensuring alignment with local consumer insights, market trends, competitive landscape, and local media/channel choices. Manage the localization of global content, supplementing it with locally developed content when necessary.
</li><li>Guides insights teams to collect and communicate local consumer, market, competition, and trend data to global teams, ensuring these insights are capitalized on to drive product innovation and business growth.
</li><li>Ensures the overall consistency and guidance of the Consumer Experience Journey across all touchpoints, ensuring that execution aligns with the category's brand positioning and visual identity in both global and local markets.
</li><li>Develops pricing strategies in collaboration with regional and finance teams to ensure they align with market conditions and business objectives, ensuring financial viability while meeting consumer needs.
</li><li>Handles the development and execution of the rolling business region plan, including the management of A&amp;P (Advertising &amp; Promotion) spend, supporting business growth and ensuring the execution of new commercial innovations.
</li><li>Monitors in-market results in collaboration with consumer and commercial analytics teams, tracking business and category growth, market share, and brand strength to optimize marketing plans and execution based on real-time performance.
</li><li>Supports sales teams in channel management by advising on the placement of appropriate product portfolios and providing input on pricing and promotional strategies to maximize market penetration and growth opportunities.
</li><li>Creates and provides strategic input to the plan of records (SPOR) and work closely with ISC counterparts to prepare accurate forecasting, ensuring alignment with overall business strategy and objectives.
</li><li>Leads the development of shopper marketing plans, ensuring best-in-class execution of product launches and promotions that resonate with consumer needs and align with business objectives.
</li><li>Ensures timely and financially viable delivery of critical initiatives by collaborating with cross-functional teams (including Finance, Supply Chain, Sales, and Marketing), ensuring that all projects meet consumer needs and business goals within the scope of the global and local roadmaps.
</li></ul></h2><h2 class="jobSectionHeader"> 
You're the right fit if:
</h2><ul><li><h2 class="jobSectionHeader">7+ years of experience in marketing and brand management
</h2></li><li><h2 class="jobSectionHeader">Proven track record of managing integrated campaigns
</h2></li><li><h2 class="jobSectionHeader">Strong strategic mindset and analytical skills
</h2></li><li><h2 class="jobSectionHeader">Experience in FMCG
</h2></li><li><h2 class="jobSectionHeader">Leadership and cross-functional collaboration skills 
</h2></li></ul><h2 class="jobSectionHeader"> 
 
How we work together
 
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
 
 
About Philips
 
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
 
<ul><li>Learn more about our business .
</li><li>Discover our rich and exciting history .
</li><li>Learn more about our purpose .
</li></ul>If you&rsquo;re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here .
</h2>#PersonalHealth</div>

Consumer Marketing Manager

Johnson & Johnson MedTech

<div>
 At Johnson &amp; Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
 
 
 
 Job Function
 
 
 
 Marketing
 
 
 
 Job Sub Function
 
 
 
 Product Management
 
 
 
 Job Category
 
 
 
 Professional
 
 
 
 All Job Posting Locations:
 
 
 
 Berlin, Germany, Dubai, United Arab Emirates, Dublin, Ireland, Istanbul, Turkey
 
 
 
 Job Description
 
 
 
 Fueled by innovation at the intersection of biology and technology, we&rsquo;re developing the next generation of smarter, less invasive, more personalized treatments.
 
 
 Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
 
 
 Johnson &amp; Johnson is currently seeking a
 
 Senior Manager, Equipment Marketing &amp; Market Development.
 
 
 
 At Johnson &amp; Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.
 
 
 
 Purpose Of The Role
 
 
 
 As the EMEA Equipment leader, you will shape equipment market development and expansion across EMEA, identifying opportunities partnering to implement go-to-market strategies. You will commercialize new products, influence Global Strategy, and orchestrate launches with integrated considerations for surgeon engagement, market access, supply chain and pricing, all while driving portfolio profitability. You will lead cross-functional collaboration with Commercial, Insights, S&amp;IMC, Professional Education, local marketing and global strategic marketing to deliver growth.
 
 
 
 Duties
 
 
 
 <ul>
 <li>
 Facilitate and drive EMEA Equipment strategy partnering with Clinical Services, Tech Service &amp; Commercial
 </li>
 <li>
 Drive strategic market development and expansion by:
 </li>
 <li>
 Conducting research (in partnership with Global Business Intelligence) and in-market interviews to establish potential growth opportunities, especially in CEEMA
 </li>
 <li>
 Identifying new opportunities, building partnerships, and executing go-to-market strategies to grow the company's presence and revenue in target markets
 </li>
 <li>
 Build key account strategy, together with local market and Commercial Excellence team
 </li>
 <li>
 Evaluate new business opportunities, partnering with Business Development to assess and strategizing across the region about deployment opportunities
 </li>
 <li>
 Facilitate messaging and positioning to mitigate downsides with new competitive innovation
 </li>
 <li>
 Develop and align positioning &amp; integrated communication plan for implementation across the region
 </li>
 <li>
 Facilitate and drive EMEA Equipment strategy partnering with Clinical Services, Tech Service &amp; Commercial
 </li>
 <li>
 Commercialize new products to drive portfolio growth
 </li>
 <li>
 Influence the Global Strategy &amp; Pipeline team to ensure that EMEA market needs are considered
 </li>
 <li>
 Develop launch strategies that integrate market access, supply chain, pricing, professional education, clinical services, technical services, commercial training, and communication as well as KOL feedback and advocacy
 </li>
 <li>
 Create a cohesive regional launch plan and drive LEX process across key launch countries &ndash; aligning steps with, and in close collaboration with, SC NPI processes
 </li>
 <li>
 Adapt LEX processes to meet needs of future equipment launches, while also influencing change globally and implementing change locally in the tLMR-&gt;cLMR-&gt;FMR process
 </li>
 <li>
 Collaborate proactively with regional and country partners to deliver launch plans
 </li>
 <li>
 Successfully apply digital strategies and other innovative approaches
 </li>
 <li>
 Partners on insight development with the Insights &amp; Analytics team for key launch products; conducts advanced analysis at each stage of the launch excellence process and generates summary reports on key performance indicators once products launch
 </li>
 <li>
 Responsible for the marketing of our equipment portfolio, including phaco, laser cataract, refractive surgical equipment, and dry eye portfolio
 </li>
 <li>
 Develop and execute the regional portfolio strategy based on market and customer insights
 </li>
 <li>
 Drive portfolio rationalization and prioritization
 </li>
 <li>
 Establish pricing strategies to maximize portfolio profitability and market share, including regular pricing reviews with data supported from the CommEx team
 </li>
 <li>
 Partner with, proactively influence, and enable Country Marketing &amp; Sales organizations for effective deployment to execute the marketing plan
 </li>
 <li>
 Build relationships with key opinion leaders
 </li>
 <li>
 Implement new tools from S&amp;IMC team to streamline in-market marketing work
 </li>
 <li>
 Creative agency management
 </li>
 <li>
 Manage the portfolio financial performance to achieve business plan goals
 </li>
 <li>
 Analyse and improve top line and profitability performance
 </li>
 <li>
 Set budget and assess marketing spend effectiveness
 </li>
 <li>
 Collaborate and engage with JJSV EMEA Marketing team and cross-functional partners
 </li>
 <li>
 EMEA: Supply Chain, Market Access, Commercial Training, Professional Education, Professional Services; Global Strategic Marketing
 </li>
 <li>
 Relationship building to enable country marketing and influence over plans
 
 
 </li>
 </ul>
 General
 
 
 <ul>
 <li>
 See opportunities to revolutionize marketing processes, streamlining and optimizing them for enhanced efficiency and effectiveness.
 </li>
 <li>
 Cultivate a culture of continuous improvement and cross-functional collaboration, fostering agility and innovation
 </li>
 <li>
 Facilitates effective stakeholder relationships and alignment to develop successful strategies and execution
 </li>
 <li>
 Challenge and consistently look for solutions to internal processes
 </li>
 <li>
 Guides junior colleagues through consultation and mentoring in techniques and processes and provides functional (matrix) supervision.
 </li>
 <li>
 Integrates Johnson &amp; Johnson&rsquo;s Credo and Leadership Imperatives into team goals and decision making.
 </li>
 <li>
 Works with all EMEA markets, including lead markets &ndash; UK+IRE, Turkey, Middle East, Iberia, France, Italy &amp; Russia
 
 
 </li>
 </ul>
 
 Who are we looking for?
 
 
 
 <ul>
 <li>
 A minimum of a bachelor&rsquo;s degree is required.
 </li>
 <li>
 A minimum of 10 years relevant business experience.
 </li>
 <li>
 A minimum of 6 years progressive marketing experience or commercial experience with a consistent track record of business results is required
 
 
 </li>
 </ul>
 
 What type of mark will
 
 
 YOU
 
 
 make?
 
 
 
 By joining
 
 our company
 
 you will find boundless opportunities to craft your path &amp; amplify your impact inside &amp; outside our walls. And with our commitment to be the world&rsquo;s healthiest workforce you can strengthen your body as well and your mind. You can touch over a Billion lives worldwide every day. And when you apply your talent to our collective purpose there&rsquo;s no end to the lasting impact we can make together. And that changes everything.
 
 
 
 What&rsquo;s in it for
 
 
 YOU?
 
 
 
 It&rsquo;s important to us that you feel you can bring your whole self to work; at Johnson &amp; Johnson we provide an environment for you to fulfil your career aspirations as well as promoting your physical and mental wellbeing. You will receive a competitive compensation and benefits package as well as benefits that can be tailored to what is valuable to you throughout different stages of your life. Examples of this include online Digital GP, private healthcare, Retail Vouchers, Discounted &amp; Subsidised Gym memberships and you can get to support community projects as part of our global Corporate Social Responsibility programme.
 
 
 Johnson &amp; Johnson is a supporter of equal opportunities and is a proud member of
 
 Disability Confident
 
 .
 
 
 We respectively request Government Officials to identify themselves as such on application; for the Foreign Corrupt Practices Act. If you decide to apply for the position, any personal data which you provide shall be processed by Johnson &amp; Johnson for the purposes of recruitment, recruitment policy and selection.
 
 
 
 
 Preferred locations:
 
 Dublin, Ireland; Dubai; Istanbul, Turkey, Germany
 
 
 
 
 Required Skills
 
 
 
 
 Preferred Skills:
 
 
 
 Brand Marketing, Brand Positioning Strategy, Communication, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Savvy, Execution Focus, Financial Analysis, Organizing, Presentation Development, Product Development Lifecycle, Product Improvements, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility
</div>

Senior Manager, Equipment Marketing & Market Development.

Farmasi

<div>
 
 Founded in the 1950s, Farmasi is Turkey's leading manufacturer and seller in the categories of colored cosmetics, skin and personal care, household cleaning products and food supplements.
 
 
 
 
 
 Farmasi, which has exports to 125 countries, operates in 33 countries and is the 27th largest Direct Sales Company in the world.
 
 
 
 
 
 Farmasi Headquarters Istanbul / &Ccedil;ekmek&ouml;y location is looking for a
 
 "Assistant Brand Manager"
 
 to be assigned with in the Marketing Department.
 
 
 
 
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Supporting the new product development process
 </li>
 <li>
 Generating new product ideas and executing them
 </li>
 <li>
 Managing the digital sales platforms with support of the IT
 </li>
 <li>
 Leading the assigned product portfolio in line with brand strategies for Turkey and global market
 </li>
 <li>
 Supporting content development in close partnership with the internal business partners like PR &amp; social media teams
 </li>
 <li>
 Developing opportunities in different categories to reach goals of assigned brands
 </li>
 <li>
 Working with the field sales team to develop supportive sales materials
 </li>
 <li>
 Developing trainign materials according to the product strategies
 </li>
 <li>
 Analysing the market and category trends, brand health, pricing, competition and campaigns
 </li>
 <li>
 Planning and executing offline-online marketing communications strategies Executing 360 degree campaigns to increase brand awareness
 </li>
 <li>
 Taking fast and up-to-date actions for content and campaign flows due to changing market dynamics
 </li>
 </ul>
 
 
 
 
 
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Economics, Engineering and Business disciplines
 </li>
 <li>
 At least 2 years of marketing experience in product marketing and/or marketing communication area
 </li>
 <li>
 Excellent command of written and verbal English
 </li>
 <li>
 Knowing a second language such as spanish, french or german will be an asset
 </li>
 <li>
 Competent in MS Office (Excel, Word, PowerPoint) Programmes
 </li>
 <li>
 Strong problem solving and analytic thinking skills
 </li>
 <li>
 Team player and strong resilinace for stress
 </li>
 <li>
 Enthusiastic and proactive approach with attention to detail
 </li>
 <li>
 Have good communication skills, and strong will for problem solving
 </li>
 <li>
 Open to learning and disciplened personality
 </li>
 <li>
 No military obligation for male candidates
 </li>
 </ul>
 
 
</div>

Assistant Brand Manager

Anker Innovations

<div>
 
 Anker Innovations is a forward-thinking company dedicated to pioneering innovative solutions in consumer electronics. Our mission is to deliver exceptional products and services that enhance the lives of our customers. As we continue to expand our footprint, we are seeking a talented Marketing Manager to join our team and drive our presence in the Turkish market across our different brands. You will be responsible for developing and implementing our brand and product marketing strategy in the Turkish market for our 3 major brands: Anker, eufy and soundcore. You will lead a team of Brand Managers, work closely with Sales and Go-to-Market Managers, cooperate with key customers and our Central Marketing team to achieve regional business objectives. This position will be based in Istanbul.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Develop annual Turkey brand strategic plans based on brand objectives and local consumer insight, including event calendars, content development, and integrated marketing.
 </li>
 <li>
 Develop &amp; execute Turkey new product launch strategies and campaigns, including co-MKT activities with strategic customers to achieve brand and business goals.
 </li>
 <li>
 Implement brand perception plans (copy, visual concepts, events) based on marketing strategies, product positioning, and selling points.
 </li>
 <li>
 Coordinate &amp; develop media strategies and plans based on brand and new product launch objectives.
 </li>
 <li>
 Oversee content marketing; develop and maintain influencer relationships on social media platforms; analyze market and consumer needs and adjust content strategies.
 </li>
 <li>
 Collect user and brand insights from other markets and or competitors, innovative cross-industry cases, and competitive intelligence; provide reporting to support strategic decision-making.
 </li>
 </ul>
 <li>
 </li>
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Communications, Business, or a related field.
 </li>
 <li>
 +6 years of experience in Brand, Product and or E-Commerce Marketing, in the Turkish market.
 </li>
 <li>
 Proven track record of developing and executing successful Brand and Co-Marketing campaigns.
 </li>
 <li>
 Excellent written and verbal communication skills in both Turkish and English. Mandatory.
 </li>
 <li>
 Strong understanding of social media platforms, tools, and analytics.
 </li>
 <li>
 Ability to lead a team in a fast-paced environment.
 </li>
 <li>
 Creative thinker with strong problem-solving skills and attention to detail.
 </li>
 </ul>
 
 
</div>

Lead Brand Manager TR

Arçelik Türkiye

<div>
 
 
 Discover a Home for Your Talents
 
 
 
 
 
 
 Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.
 
 
 
 
 
 
 Apply Now and Be Part of Our Journey to Inspire Sustainable Lives in Every Home!
 
 
 
 
 
 
 
 
 What awaits you in this role?
 
 
 
 
 
 
 We are looking for a passionate
 
 Product Manager - SDA/Vacuum Cleaner &amp; Iron
 
 who will join our team at
 
 Marketing Directorate.
 
 
 
 
 
 <ul>
 <li>
 Develop and execute end-to-end go-to-market strategies for product launches and category campaigns.
 </li>
 <li>
 Design innovative, sales-driven campaign concepts to accelerate sell-out across channels.
 </li>
 <li>
 Analyze consumer behavior and market dynamics to generate new ideas and growth opportunities.
 </li>
 <li>
 Build omnichannel marketing plans ensuring a consistent consumer experience across e-commerce, marketplaces and brand stores.
 </li>
 <li>
 Work closely with Demand &amp; Sales Planning teams to build accurate forecasts, manage sell-in/sell-out expectations, and support weekly sales cadence.
 </li>
 <li>
 Partner with Product Management to ensure stock availability, phase-in/phase-out planning, and smooth product lifecycle management.
 </li>
 <li>
 Lead pricing strategy, competitive price analysis, and margin optimization across channels.
 </li>
 <li>
 Manage campaign planning, promotional roadmaps, and yearly activation calendars in coordination with Sales and Marketing teams.
 </li>
 <li>
 Drive campaigns, promotions, and tactical actions to maximize sales performance.
 </li>
 <li>
 Collaborate with MarCom, Digital &amp; E-Commerce teams to optimize product pages, rich content, SEO/SEM, and marketplace content.
 </li>
 <li>
 Continuously monitor market trends, competitor activities, and emerging digital behaviors to influence product positioning and campaign strategy.
 </li>
 <li>
 Craft compelling product value propositions, messaging frameworks, and communication assets.
 </li>
 <li>
 Manage marketing calendars, budgets, sales forecasts, and KPI tracking.
 </li>
 <li>
 Coordinate with Sales and Marketing to ensure strong execution and promotional alignment across all touchpoints.
 </li>
 <li>
 Provide product storytelling and GTM training to sales, retail, and e-commerce teams.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 The position is located in Kad&inodot;k&ouml;y, &Idot;stanbul.
 
 
 
 
 
 
 
 
 
 
 
 How do we describe the perfect match?
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Engineering, or related fields; MBA is a plus,
 </li>
 <li>
 5+ years of experience in Product Marketing or Category Management,
 </li>
 <li>
 Strong understanding of omnichannel ecosystems and 360 marketing tools,
 </li>
 <li>
 Experience in campaign planning and performance marketing,
 </li>
 <li>
 Excellent communication, analytical, and multitasking abilities,
 </li>
 <li>
 Fluency in English,
 </li>
 <li>
 Strategic &amp; Creative Thinking,
 </li>
 <li>
 Innovative Campaign Development,
 </li>
 <li>
 Digital &amp; Omnichannel Expertise,
 </li>
 <li>
 Consumer-Centric Mindset,
 </li>
 <li>
 Strong Collaboration &amp; Influence,
 </li>
 <li>
 Data-Driven Decision Making,
 </li>
 <li>
 Ownership, Agility &amp; Execution Excellence.
 </li>
 </ul>
 
 
 
 
 We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.
 
 
 
 
 
 
 At Beko, where it feels like home, we invite you to explore&hellip;
 
 
 
 
 
 <ul>
 <li>
 
 Professional Development:
 
 Access tailored opportunities through our global minds network.
 </li>
 <li>
 
 Global Community:
 
 Contribute to a community of like-minded individuals.
 </li>
 <li>
 
 Well-being:
 
 Enjoy holistic support in physical, mental, financial, career, social, and family wellness, including sports teams, hobby clubs, social activities, counselling, dietitian support, and more.
 </li>
 <li>
 
 Innovation Culture:
 
 Experience continual growth in our innovative environment.
 </li>
 <li>
 
 Leadership:
 
 Develop leadership skills at any level in our trusted lifestyle solutions environment.
 </li>
 <li>
 
 Flextra Benefits:
 
 Customize your benefits with our flexible program .
 </li>
 <li>
 
 Exclusive Discounts:
 
 Enjoy discounts on appliances and more via Ko&ccedil; Ailem membership.
 </li>
 </ul>
 
 
 
 
 Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feels like home.
 
 
 
 
 
 Get to know us better through our company video!
 
 https://www.youtube.com/watch?v=uNkzSicIGaU
 
 
 
 
 
 
 Check out our latest stories and behind-the-scenes moments on Instagram: @lifeatbeko
 
 
 
</div>

Product Manager - SDA/Vacuum Cleaner & Iron

Explore 1058+ Product marketing manager in Istanbul this December. Find roles across top companies and apply now to boost your career.