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marketing data analyst

Loyal To Cumbria

Job OverviewThe Digital Marketing Data Analyst is responsible for analyzing digital marketing campaigns and initiatives to provide actionable insights that drive performance optimization. This role focuses on data collection, performance measurement, and strategic analysis of digital channels (such as paid search, social media, email marketing, SEO, etc.) to support the marketing team in achieving growth and engagement goals. The ideal candidate has a strong background in data analysis, digital marketing platforms, and the ability to translate complex data into clear and actionable insights.Key ResponsibilitiesCampaign Performance AnalysisAnalyze digital marketing campaigns across various channels (e.g., Google Ads, Facebook Ads, email campaigns, SEO, content marketing) to track performance and identify areas for improvement.Provide regular reporting on key performance indicators (KPIs) such as traffic, conversions, bounce rates, engagement, and return on investment (ROI).Utilize data visualization tools (e.g., Tableau, Google Data Studio, Power BI) to create easy-to-understand reports and dashboards for the marketing team.Data Collection &amp; ReportingCollect and analyze data from multiple digital marketing platforms and tools (Google Analytics, SEMrush, AdWords, HubSpot, etc.) to assess the effectiveness of marketing efforts.Monitor website and campaign traffic, user behavior, and conversion metrics to understand how digital strategies are impacting business goals.Develop and distribute regular reports that summarize findings, insights, and recommendations for optimization.A/B Testing &amp; OptimizationConduct A/B tests and multivariate testing on digital campaigns to determine the most effective creative assets, audience targeting, and messaging.Use data to recommend adjustments to campaigns, including bid strategies, keyword optimization, audience segmentation, and content tweaks.Track the results of test variations and use statistical analysis to determine the significance of results.Customer Segmentation &amp; TargetingSegment digital audiences based on behavior, demographics, and engagement patterns to create personalized marketing strategies.Work with the marketing team to define customer personas and target segments for future campaigns based on data analysis.Provide insights into customer journeys, highlighting conversion bottlenecks and opportunities for improved targeting.Digital Marketing Strategy SupportCollaborate with digital marketers, content creators, and designers to align marketing strategies with data-driven insights.Provide data-backed recommendations for campaign adjustments, new initiatives, and channel shifts based on the analysis of current and past performance.Help identify new growth opportunities, trends, or emerging digital marketing tactics that could benefit the company s overall strategy.Data Quality &amp; AccuracyEnsure data accuracy and integrity across all digital marketing tools, platforms, and reporting systems.Collaborate with other data teams to implement best practices in data collection, tracking, and attribution models.Troubleshoot tracking issues and work with technical teams to resolve discrepancies in data reporting.QualificationsBachelor s degree in Marketing, Data Analytics, Business Administration, or a related field.2 4 years of experience in digital marketing analytics, data analysis, or related roles.Strong proficiency with data analysis tools (Google Analytics, Excel, SQL, etc.) and digital marketing platforms (Google Ads, Facebook Ads, HubSpot, etc.).Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.Understanding of key digital marketing metrics and KPIs (CTR, CPA, ROI, CAC, LTV, etc.).Familiarity with A/B testing methodologies and analytics tools for experiment design.Preferred SkillsKnowledge of advanced statistical analysis and modeling techniques (e.g., regression analysis, predictive analytics).Experience with marketing automation platforms (e.g., Marketo, Pardot, Mailchimp).Strong understanding of SEO and SEM principles, including keyword research, link building, and content optimization.Ability to work cross-functionally with creative, content, and technical teams to optimize marketing efforts.Key Performance Indicators (KPIs)Improvements in digital campaign performance (e.g., increased ROI, reduced CPA, improved conversion rates).Accuracy and relevance of data analysis and reporting.Successful implementation of A/B tests and optimization strategies.Increase in customer engagement and traffic from targeted digital marketing efforts.

Digital Marketing Data Analyst Role

Client of Talent Bridge HR Consultancy Dubai

Our client, a rapidly expanding proprietary trading firm disrupting global financial markets, is seeking a skilled Market Research and Data Analyst to turn complex data into actionable insights. This is a career-defining opportunity to work with a global team using cutting-edge tools to drive marketing and growth strategies.
Key Responsibilities
<ul>
 <li>Collect and analyse market, consumer, and competitor data.</li>
 <li>Evaluate and optimise marketing campaigns through analytics.</li>
 <li>Create dashboards and reports to present findings to leadership.</li>
 <li>Conduct A/B testing to improve campaign performance and forecasting.</li>
 <li>Provide insights on ROI, ROAS, CPL, and customer trends.</li>
 <li>Collaborate with marketing teams to deliver data-driven recommendations.</li>
</ul>

Market Research and Data Analyst

Print Arabia

<div> </div> <div> <div>Responsibilities:</div> <ul> <li>Developing and implementing marketing campaigns for the UAE markets</li> <li>Weekly evaluation of campaigns and setting up reports all channels, product categories and our website</li> <li>Close teamwork and planning with other teams such as product management, channels, PR, analytics, pricing</li> <li>Monitoring of competition and of customer feedback from social media and market research</li> <li>Support in continuous development and implementation of the marketing strategy</li> <li>You ll find a more efficient way of spotting areas of growth in our PPC campaigns. Where can we increase our bids, and which keywords haven t we considered? You ll look for optimisation opportunities using Google Search Ads and Google Analytics, and advise on pages which may not be optimised for campaigns or unhappy paths for our customers.</li> <li>You ll build out an enhanced framework for our retargeting audiences strategy. How can we incorporate more customer data, or improve on the behavioural data that we already have to better target our customers? You ll have to work across Google Analytics, Supermetrics, and Tableau to better identify customer groupings. </li> </ul> </div> <div> <div>Your Qualifications:</div> <ul> <li>Exposure to or experience with a marketing channel, preferably PPC or email. You should be able to demonstrate how your recommendations have led to impact.</li> <li>Excellent working knowledge of Google Analytics, Google Search Ads/Adwords, Tableau and Google Data Studio (Google Tag Manager and SQL are a plus). You are a digital analyst who loves marketing, or a marketing/customer analyst who loves digital.</li> <li>Completed studies in business administration or business informatics with focus on marketing, eCommerce or a comparable qualification</li> <li>Experience in dealing with Microsoft Office, especially with Excel</li> <li>Business fluent in English</li> <li>Initial work experience in online marketing</li> <li>Experience in project management</li> </ul> </div> <div> <div> </div><ul> </ul> </div> <div></div>

Digital Marketing Specialist

Rizek Ltd

We re looking for a Data Analyst to join the Growth team to support projects and processes throughout the business through delivering data driven insights.
A typical day could include reviewing user data to optimise our retention systems, building dashboards that help our product team to understand usage, liaising with data engineers to resolve data accuracy issues or onboard new martech tools, and modelling data for our finance team.
In this role, you will have the opportunity to touch every aspect of our business, driving data analysis and insights to help develop a wide range of high priority projects. You should be a self-starter who is customer centric, and passionate about seeing your analyses have a tangible business impact.
<ul> <li>Embark on data analysis projects to discover opportunities for growth and optimization across marketing, finance, product, and business processes.</li> <li>Be the key person in the business for data and reporting.</li> <li>Help with the design and measurement of experiments, analyse the resulting data and communicate results and next steps with other teams.</li> <li>Productize your analysis in dashboards and reports for the teams to self-service.</li> <li>Liaise with tech and engineering teams to monitor and ensure data quality.</li> </ul>

Data Analyst

Accenture

We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy &amp; Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360  value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360  value we create for our clients, each other, our shareholders, partners and communities. About the Role We are seeking a dynamic Data &amp; AI Consultant with strong expertise in applying advanced analytics, artificial intelligence, and machine learning to marketing and business challenges. This role blends technical consulting with marketing strategy , enabling clients to harness data-driven insights and AI-powered solutions to optimize customer engagement, personalize campaigns, and maximize ROI. The ideal candidate is equally comfortable building analytical models as they are advising senior marketing leaders on how to leverage data and AI for growth. Key Responsibilities Consulting &amp; Strategy Partner with clients to understand their business goals, particularly in marketing, customer experience, and digital transformation. Translate marketing challenges into data and AI solutions (e.g., segmentation, recommendation engines, predictive analytics, customer lifetime value models). Develop roadmaps for implementing AI-driven marketing solutions that improve personalization, targeting, and campaign performance. Data &amp; AI Solutioning Design, build, and implement AI/ML models for marketing applications (e.g., churn prediction, lead scoring, NLP for sentiment analysis, dynamic pricing). Work with structured and unstructured data to generate insights that inform brand, product, and digital strategies. Assess and integrate marketing technology platforms (CRM, CDP, marketing automation tools) with data pipelines and AI solutions. Explore and apply Agentic AI frameworks to enable autonomous decision-making, workflow orchestration, and adaptive personalization in marketing use cases Marketing Analytics &amp; Insights Deliver advanced marketing analytics, including campaign effectiveness, attribution modeling, and customer journey analysis. Build dashboards and visualizations that communicate data-driven stories to marketing and leadership teams. Provide actionable insights that drive customer acquisition, retention, and engagement. Client Engagement &amp; Enablement Act as a trusted advisor to marketing and business stakeholders. Lead workshops and training sessions on AI in marketing (generative AI, personalization, predictive modeling). Stay ahead of AI, data, and marketing technology trends to guide clients on emerging opportunities. 4+ years of work experience. Good knowledge of AI/ML techniques (classification, clustering, NLP, recommendation engines, generative AI). Proficiency in data analytics tools and programming (Python, R, SQL, Power BI/Tableau). Experience with marketing technology platforms (HubSpot, Salesforce Marketing Cloud, Adobe Experience Cloud, Google Analytics). Experience in building Agentic AI systems, conversational AI / AI bots , Prompting Familiarity with cloud ecosystems (Azure, AWS, GCP) for AI deployment. Professional Skills Excellent communication and presentation skills; able to simplify complex data concepts for non-technical stakeholders. Strong client-facing consulting experience. Ability to work cross-functionally and manage multiple projects simultaneously. Preferred Background Degree in Data Science, Computer Science, Marketing Analytics, or a related field. Prior experience in consulting, agency, or corporate marketing analytics roles. Familiarity with privacy and ethical AI considerations in marketing. What We Offer Exposure to cutting-edge AI and data projects across industries A collaborative environment with experts in AI, data science, and digital strategy. Ongoing professional development and certification opportunities. About Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.

Data & AI Consultant

Fakeeh University Hospit...

<ul> <li>Analyze digital marketing campaigns across multiple platforms to measure performance and identify areas for improvement.</li> <li>Develop and maintain dashboards and reports to track key performance indicators (KPIs) for digital marketing initiatives.</li> <li>Collaborate with cross-functional teams to design, implement, and optimize digital marketing strategies.</li> <li>Conduct in-depth analysis of website traffic, conversion rates, and user engagement using analytics tools.</li> <li>Monitor and report on trends in digital marketing, including SEO, SEM, social media, and content marketing.</li> <li>Utilize data-driven insights to recommend actionable strategies for campaign optimization and audience targeting.</li> <li>Manage and optimize paid advertising campaigns, ensuring maximum ROI and alignment with business objectives.</li> <li>Perform competitor analysis to benchmark performance and identify new opportunities.</li> <li>Support the creation and testing of A/B experiments to improve campaign effectiveness.</li> <li>Ensure data accuracy and integrity in all marketing analytics and reporting activities.</li> </ul> <ul> <li>4-7 years of experience in digital marketing analytics or a related field.</li> <li>Strong proficiency with analytics tools such as Google Analytics, Google Data Studio, or similar platforms.</li> <li>Demonstrated ability to interpret complex data and translate findings into actionable recommendations.</li> <li>Experience managing and optimizing digital advertising campaigns (e.g., Google Ads, Facebook Ads).</li> <li>Excellent communication and collaboration skills to work effectively with cross-functional teams.</li> <li>Solid understanding of SEO, SEM, and digital marketing best practices.</li> <li>Ability to manage multiple projects and prioritize tasks effectively.</li> <li>Strong attention to detail and commitment to data accuracy.</li> <li>Self-motivated with a proactive approach to problem-solving.</li> </ul>

Digital Marketing Analyst

Vmax

Location: DIC Dubai Industrial CityUse data to drive marketing success! Join our team to turn data into actionable insights.Key Responsibilities:<ul><li>Analyze marketing campaign performance &amp; sales data.</li><li>Create reports and dashboards for the marketing team.</li><li>Track KPIs and provide insights for decision-making.</li><li>Manage and ensure the accuracy of marketing databases.</li></ul>Must-Have Skills:<ul><li>Advanced Excel is essential (VLOOKUP, PivotTables, Charts)</li><li>Strong analytical &amp; problem-solving skills</li><li>Keen attention to detail</li><li>Ability to translate data into clear recommendations</li></ul>We Provide:<ul><li>Employment Visa</li><li>Medical Insurance</li><li>Annual Air Ticket</li><li>Paid Annual Leave</li></ul>How to Apply: Send your CV via WhatsApp to: +971 50 572 1383Job Type: Full-timePay: AED2,500.00 - AED4,000.00 per month

Marketing Data & Operations Coordinator - Female only - Hindi

Explore 7365+ Marketing data analyst in Dubai this November. Find roles across top companies and apply now to boost your career.