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marketing executive - brands

marketing lead

arabam.com

<div>
 <p>
  We are looking for Digital Marketig Lead
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the Company
  </strong>
 </p>
 <p>
  arabam.com, the leading auto classifieds marketplace of Turkey, was established in 2000 and joined the iLab Holding family in 2016.
 </p>
 <p>
  The arabam.com team, working with the mission to make buying and selling vehicles from the Internet much more reliable, easier and more comfortable, aims to improve the users experience with new functions continuously.
 </p>
 <p>
  Those who want to sell their car or who want to buy a car can make transactions anytime, anywhere.
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   7 million users per month,
  </li>
  <li>
   Over 200 million page views,
  </li>
  <li>
   7000+ car dealer members,
  </li>
  <li>
   6 million individual members,
  </li>
  <li>
   92% mobile traffic.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What You&rsquo;ll Do
  </strong>
 </p>
 <ul>
  <li>
   Lead and mentor digital marketing strategies, ensuring collaboration and alignment across campaigns,
  </li>
  <li>
   Manage the planning and day-to-day execution of performance and branding campaigns, overseeing all stages of user lifecycle marketing,
  </li>
  <li>
   Run
   <strong>
    A/B tests
   </strong>
   across platforms to tap into unique target groups, ensuring best practices are followed
  </li>
  <li>
   Ensure proper tracking is in place for all campaigns and landing pages, mentoring the team on campaign optimization techniques,
  </li>
  <li>
   Measure, analyze, and test campaigns, ads, and conversion elements (on landing pages) to increase efficiency, while coaching the team on data-driven decision-making,
  </li>
  <li>
   Act as a market expert, conducting research and briefing creative teams on performance marketing activities, while fostering collaboration between
   <strong>
    Brand
   </strong>
   ,
   <strong>
    Social Media
   </strong>
   ,
   <strong>
    Content
   </strong>
   and
   <strong>
    Design
   </strong>
   <strong>
    teams
   </strong>
   ,
  </li>
  <li>
   Perform qualitative and quantitative campaign analyses, sharing trends, insights, and growth opportunities with both the team and key stakeholders,
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   If You Have
  </strong>
 </p>
 <ul>
  <li>
   A minimum of
   <strong>
    4-7 years
   </strong>
   of digital marketing experience, with at
   <strong>
    least 2 years
   </strong>
   in a leadership role,
  </li>
  <li>
   Practical experience and facility with the technical aspects of setting up, troubleshooting and optimizing campaigns on
   <strong>
    Google platforms
   </strong>
   and other interfaces,
  </li>
  <li>
   Strong analytical ability with advanced Excel and/or
   <strong>
    Google Sheets
   </strong>
   skills, as well as experience with data visualisation platforms (
   <strong>
    Tableau, Looker Studio
   </strong>
   etc)
  </li>
  <li>
   Excellent communication, presentation and writing skills, with fluency in English,
  </li>
  <li>
   Proven experience in managing and growing client relationships in a fast-paced, innovative, and revenue-driven environment,
  </li>
  <li>
   Highly developed analytical and problem-solving skills, with the ability to mentor junior team members and guide their development,
  </li>
  <li>
   <strong>
    Adjus
   </strong>
   t knowledge is a plus
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About Us
  </strong>
 </p>
 <ul>
  <li>
   We work in a hybrid model.
  </li>
  <li>
   The Digital marketing team is consisting of people who are collaborative, sincere, talented and willing to learn and share new things,
  </li>
  <li>
   We are a rapidly growing company, this means a lot of opportunities,
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  arabam.com olarak ki&scedil;isel verilerinizi nas&inodot;l i&scedil;ledi&gbreve;imiz hakk&inodot;nda detayl&inodot; bilgi i&ccedil;in l&uuml;tfen a&scedil;a&gbreve;&inodot;daki linkte yer alan Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu &Ccedil;er&ccedil;evesinde Ayd&inodot;nlatma Metnimizi inceleyiniz.
  <u>
   https://www.arabam.com/kisisel-bilgilerin-korunmasi
  </u>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Please check the below link to see our Candidate Privacy Notice for detailed information on how we process your personal data.
  <u>
   https://www.arabam.com/kisisel-bilgilerin-korunmasi
  </u>
 </p>
 <p>
  G&ouml;nderdi&gbreve;iniz ki&scedil;isel veriler, gizlilik politikam&inodot;za uygun olarak i&scedil;lenecektir.
 </p>
 <p>
  The personal data you submit will be processed in accordance with our privacy policy.
 </p>
</div>


Digital Marketing Lead

Vodafone

<div><div><div><div><h2 class="jobSectionHeader"><b>Join Us</b></h2>
</div><div><p>
At Vodafone, we&rsquo;re not just shaping the future of connectivity for our customers &ndash; we&rsquo;re shaping the future for everyone who joins our team. When you work with us, you&rsquo;re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
What you&rsquo;ll do</b></h2>
</div><div><ul><li>Lead &quot;&quot;gaming&quot;&quot; focused marketing plans that requires range of skills from market and customer research, shaping and strategizing marketing positioning around customers&rsquo; business drivers, and enabling best-in-class customer experience in all touchpoints.</li><li>Track &amp; optimize campaign performance (inline with commercial success KPIs) in each step to understand best performing project layers and opportunities for new customer acquisition.</li><li>Manage gaming campaigns to reach targeted gamer/potential customer groups in order to build awareness through all paid &amp; owned channel (Vodafone Yanımda app + web) ownership.</li><li>Brief &amp; lead 360 go to market strategies for gaming ecosystem covering communication &amp; execution &amp; activation plans, by working with Brand Strategy &amp; Media, Event &amp; Sponsorship, Digital Services, Loyalty, Insights, Trade Marketing and Digital Marketing teams.</li><li>Seek opportunities in the gaming market through deepdive data analysis, competition &amp; marketing communication benchmarks, extensive gaming market &amp; trend research to generate actionable insights</li><li>Perform strong presentation and demonstration ability to influence key stakeholders &amp; external partners. Build &amp; manage strategic partnerships with gaming publishers/studios/platforms.</li><li>Identify possible traditional and digital media channels &amp; platforms for integrated marketing communication campaigns to maximize visibility.</li><li>Manage &amp; scale gaming influencer ecosystem, ensure allignment with commercial objectives to drive growth.</li><li>Support campaign executions for Vodafone FreeZone, youth segment.</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Who you are</b></h2>
</div><div><ul><li>BSc. degree in business administration, industrial engineering, economics or similar fields of engineering</li><li>Strong interest in gaming culture is a big plus including: e-sports and digital entertainment ecosystems; follows gaming trends, platforms and communities closely</li><li>Hands-on experience in digital marketing channels, partnerships and campaign execution</li><li>Has strong commercial mindset, ability to define marketing and sales opportunities and comfortable working with excel.</li><li>Has analytical thinking skills in every aspect of work and pays attention to details</li><li>Strong written and verbal communication skills and inter-personal skills</li><li>Good team player, have social skills that enables collaboration closely and easily with core team members, stakeholders and partners</li><li>Result oriented and delivery-focused</li><li>Flexible mind set to adapt to a constantly changing business field, able to prioritize &amp; multi-tasking and good at handling ambiguity.</li><li>Knowledge and experience of agile working model and/or ability to adapt to agile working environment and dynamics</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Not a perfect fit?</b></h2>
</div><div><p>
Worried that you don&rsquo;t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you&rsquo;re excited about this role but your experience doesn&rsquo;t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
What's in it for you</b></h2>
</div><div><p>
We like to keep them flexible:</p><ul><li>Vflexy: Flexible Benefits Program</li><li>Hybrid working kit</li><li>Ergonomic kit allowance</li><li>Digital meal voucher</li><li>Flexible transportation allowance.</li><li>Employee assistance hotline &amp; counselling</li><li>Comprehensive and flexible private health insurance</li><li>Discounted price deals for wide range of products &amp; services</li></ul><p><br>
Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr</p><p>
https://www.vodafone.com.tr/insan-kaynaklari</p><p>
Instagram: https://www.instagram.com/vodafonekariyer/</p><p>
Youtube: https://www.youtube.com/user/VFTurkiye</p><p><br>
Data Privacy<br>
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
Who we are</b></h2>
</div><div><p>
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.</p><p>
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.</p><p>
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.</p><p>
Together we can.</p></div></div></div></div>

Marketing & Channel Lead - Gaming

<div><p><b>Job Purpose:</b></p>
<ul><li>Drive the development and execution of country-level marketing strategies aligned with DHL Global Forwarding&rsquo;s global standards</li>
<li>Ensure brand consistency, support sales growth through lead generation, and enhance customer engagement in the local market</li>
<li>Lead the execution of integrated marketing campaigns across digital and offline channels to promote DHL Global Forwarding&rsquo;s solutions, enhance customer experience, and contribute to revenue growth in the country</li></ul><br>
<p><b>Key Tasks:</b></p><br>
<div><ul><li><b>Marketing strategy &amp; planning</b></li></ul>
</div><ul><li>Translate global marketing strategy into actionable country-level plans.</li>
<li>Conduct market analysis to identify growth opportunities and customer needs.</li>
<li>Align with local sales and product management on key business priorities and areas for growth.</li>
</ul>
<div><ul><li><b>Campaign Management</b></li></ul>
</div><ul><li>Plan and execute integrated marketing campaigns across digital and offline channels.</li>
<li>Manage local events, trade shows, and sponsorships to strengthen brand presence.</li>
</ul>
<div><ul><li><b>Digital marketing</b></li></ul>
</div><ul><li>Drive local social media content, including employee advocacy program.</li>
<li>Update local website content as needed.</li>
<li>Drive customer engagement through email marketing and local webinars.</li>
</ul>
<div><ul><li><b>Sales Enablement</b></li></ul>
</div><ul><li>Develop marketing collateral and tools to support sales teams.</li>
<li>Implement lead generation programs and track conversion performance.</li>
<li>Ensure close alignment with Sales on marketing campaigns, including sales follow up as needed.</li>
</ul>
<div><ul><li><b>Performance Measurement</b></li></ul>
</div><ul><li>Track KPIs such as campaign ROI, lead quality, and customer engagement.</li>
<li>Provide regular reports to global marketing and country leadership.</li></ul><br>
<p><b>Knowledge, Skills &amp; Experience</b></p>
<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field (Master&rsquo;s preferred)</li>
<li>5+ years of marketing experience, ideally in B2B logistics or forwarding</li>
<li>Strong knowledge of digital marketing tools and analytics.</li>
<li>Good command in English and Turkish (written&amp;spoken)</li>
<li>Excellent communication and stakeholder management skills.</li>
<li>Ability to balance global standards with local market needs.</li>
<li>No military service obligation (for male candidates)</li><br>
</ul><div></div><br>
<div>#LI-TUR</div></div>

Marketing Manager

L'Oréal

<div><div>The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more&hellip;</div><div></div><div><br>
For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st <b>beauty-tech</b> company all around the world! <b>Beauty</b> is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to <b>create the beauty that moves the world!</b></div><div></div><div><br>
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our <b>Luxe Division!</b></div><div></div><div><b><br>
WHAT YOU'LL DO</b></div><ul><li>
Define overall strategy for brand&rsquo;s official Instagram account, create the content calendar, and ensure its sustainability</li><li>
Build and manage the community by identifying value-aligned brand ambassadors and fostering long-term, transparent relationships, and developing exclusive loyalty and engagement programs</li><li>
Ensure rapid and relevant integration of weekly social media trends into the brand's content and strategies, ensuring alignment with product and brand DNA</li><li>
Guide brands and functions in executing high value work by considering global guidelines</li><li>
Drive innovation and thought leadership to differentiate brand communication in competitive era</li><li>
Generate valuable audience and community insights via collaborations with Multi-Div, CMI or external partners</li><li>
Own the relationship with key agencies, monitoring tools and platform providers</li><li>
Drive the projects for strategic planning, execution, and optimization of paid media for influencer content, ensuring maximum reach, engagement, and measurable ROI at division level</li><li>
Enforce rigorous standards for content quality, brand safety, and compliance across all influencer collaborations and media deployments</li><li>
Manage the Advocacy &amp; Influence budget, prioritizing investment through consumer insight and business needs. Oversee all paid advocacy reporting and budget control with accuracy and accountability</li><li>
Upskill, guide and transmit knowledge on the topic in the division via implementing the learning agenda for the wider advocacy and influence, communications, sales, digital, marketing, and business partner teams</li></ul><p></p><p><b><br>
DO YOU HAVE WHAT IT TAKES</b></p><ul><li>
Minimum 5 years of experience for Lead role in digital communications, influencer management, content production and content marketing</li><li>
Excellent communication skills in English</li><li>
Good communication and negotiation skills</li><li>
Strong analytical problem-solving skills</li><li>
Ambitious, confident and able to take initiative</li><li>
The Turkish advocacy and influence landscape, including competitor activity</li><li>
Consumer trends, audience segmentation and evolving cultural behaviors</li><li>
Media performance metrics, boosting levers and optimization principles</li></ul><p></p><p><b><br>
WHAT COULD L&rsquo;OR&Eacute;AL OFFER YOU</b></p><ul><li>
The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way</li><li>
Work with some of the biggest brands and experts in the business, and the most passionate people</li><li>
A diverse environment</li><li>
Opportunity to be at the center of digital transformation</li><li>
World class training and development</li></ul><p></p><p><b><br>
#WEARELOREAL</b></p><p><b>
Take a closer look at our world </b><b>here</b><b>!</b></p></div><p></p>

Advocacy & Influence Lead, Kiehl's

MAD Parfumeur

<div>
 <p>
  <strong>
   About Us
  </strong>
 </p>
 <p>
  Mad Parfumeur is one of the leading players in the Turkish perfume and cosmetics industry. We are seeking an experienced Digital Marketing Manager to join our marketing team in Istanbul. This role will lead social media, influencer, and performance marketing activities.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <strong>
   Social Media Management
  </strong>
 </p>
 <ul>
  <li>
   Social media content planning and creative production process
  </li>
  <li>
   Local and international agency management
  </li>
  <li>
   Stakeholder management across the company such as planning, logistics, etc.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Influencer Marketing
  </strong>
 </p>
 <ul>
  <li>
   Define influencer marketing strategy and performance metrics
  </li>
  <li>
   Support community management and engagement initiatives
  </li>
  <li>
   Local and international agency management
  </li>
  <li>
   Analyzing influencers and UGC creators using digital tools
  </li>
  <li>
   Reviewing influencer contents in terms of campaign objectives and brand guidelines
  </li>
  <li>
   Monitoring published contents and performance reporting
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Performance Marketing &amp; Media Planning
  </strong>
 </p>
 <ul>
  <li>
   Development of the annual digital marketing strategy
  </li>
  <li>
   Media plans focused on brand awareness and customer acquisition
  </li>
  <li>
   Optimize always-on digital assets
  </li>
  <li>
   Manage digital marketing budgets and monthly media buying
  </li>
  <li>
   Optimize e-commerce media KPIs
  </li>
  <li>
   Ensure mobile-optimized content is aligned with brand guidelines
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Reporting
  </strong>
 </p>
 <ul>
  <li>
   Analyze digital performance using GA4, Looker Studio, Meta Business Suite, TikTok Ads Manager etc.
  </li>
  <li>
   Prepare monthly reports and present insights into the business
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in marketing, communications, business administration, economics, or related fields
  </li>
  <li>
   Minimum 4 years of experience in digital marketing
  </li>
  <li>
   Strong hands-on experience in influencer marketing
  </li>
  <li>
   Experienced in analytics and measurement tools such as GA4, Tag Manager, Looker Studio
  </li>
  <li>
   KPI and performance management experience
  </li>
  <li>
   Experience in agency management
  </li>
  <li>
   Solid understanding of e-commerce and brand communication processes
  </li>
  <li>
   Strong communication skills, creative, proactive, and up-to-date with digital trends
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Why Join Us?
  </strong>
 </p>
 <p>
  Working at Mad Parfumeur means being part of an innovative and fast-growing organization where you can make a real impact. You&rsquo;ll have the opportunity to grow professionally while contributing to a creative and high-paced production environment.
 </p>
</div>


Digital Marketing Executive

ARISE

<div><p>Seek a new challenge in an autonomous position where your strategic thinking directly drives measurable results. Arise is a globally active weight-loss app with over 8 million downloads and a 4.7 rating on the App Store. Join us to shape our growth and monetization strategies, increasing revenue, engagement, and retention while helping Arise continue changing lives. If you thrive on setting ambitious goals, executing them independently, and documenting clear, data-driven outcomes, this role is built for you.<br>
<br>
<b>Tasks</b></p><br>
<ul><li>
Take full responsibility for growth and monetization initiatives, from strategy to execution.</li><li>
Develop scalable acquisition, activation, retention, and upsell campaigns.</li><li>
Set clear, measurable goals for all campaigns and monitor ROI, KPIs, and performance.</li><li>
Optimize campaigns, pricing strategies, and user journeys based on analytics and insights.</li><li>
Ensure consistent execution across marketing channels &mdash; from strategy to messaging and delivery.</li><li>
Analyze user behavior, market trends, and competitor strategies to uncover opportunities.</li><li>
Lead process improvements to make growth operations efficient, repeatable, and data-driven.</li><li>
Collaborate with product, marketing, and design teams to implement high-impact features.</li><li>
Build, mentor, and scale a team as initiatives grow.</li><li>
Document strategies, campaigns, and outcomes clearly to ensure transparency and alignment.</li></ul><p><b>
We&rsquo;re looking for someone with:</b></p><br>
<ul><li>
Proven experience in growth, monetization, or as a CMO/marketing lead.</li><li>
At least 4 years in a comparable business environment (app experience and performance marketing a plus).</li><li>
Strong analytical skills in pricing, conversion optimization, and ROI-focused campaign management.</li><li>
Experience planning, executing, and optimizing multi-channel marketing campaigns.</li></ul><p><b>
We&rsquo;re a great match if you:</b></p><br>
<ul><li>
Thrive on measurable results and clear KPIs.</li><li>
Prefer autonomous work and taking ownership of outcomes.</li><li>
Excel at implementing growth strategies with precision and foresight.</li><li>
Enjoy prioritizing actions that maximize impact.</li><li>
Can create order out of complexity and define processes where needed.</li><li>
Prefer action over bureaucracy &mdash; meetings that should have been emails are your enemy.</li><li>
Communicate effectively in English (German or Russian a plus).</li></ul><p><b>
Benefits</b></p><br>
<ul><li>
Full ownership of growth initiatives with direct, measurable impact.</li><li>
Challenging, high-responsibility role with creative freedom.</li><li>
Flat hierarchies and close collaboration with the CEO.</li><li>
Permanent remote work with flexible scheduling.</li><li>
Exciting tasks, steep learning curves, and the ability to shape the future of Arise.</li><li>
Competitive compensation and paid annual leave.</li></ul><p><b>
Get in touch!</b><br>
Send us:</p><br>
<ul><li>
Your CV</li><li>
An informal cover letter detailing how you will drive measurable growth and monetization</li></ul><p>
We&rsquo;re looking for someone who thrives on results, clarity, and action &mdash; and we can&rsquo;t wait to work with you.<br>
<b>Bernhard and Team</b></p></div>

Mobile App Head of Growth & Monetization (Remote - M/F/D)

PepsiCo

<div>Overview:
<div><i>
Are you ready to explore PepsiCo and be part of this iconic multinational?</i></div><div></div><div><br>
PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.</div><div></div><div><br>
Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?</div><div></div><div><br>
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.</div><div></div><div><br>
We are looking for a Brand Manager to join our Foods Marketing team based in Istanbul. The individual will directly report to Senior Marketing Manager.</div><div></div><div><b><i><br>
A Space to Be You
</i></b></div><div>PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.</div>
Responsibilities:
<p>
We are looking for a strategic marketing leader with a passion for driving multi-brand growth, optimizing portfolios, and executing flawless new brand launches. This role covers cross-brand strategic topics not owned by individual brand teams, focusing on two key areas: Multi-brand portfolio management and new brand launches.</p><p><b>
Role Scope</b></p><ul><li>
Multi-Brand Portfolio Management: Lead portfolio transition projects, multi-brand campaigns, and growth programs. Deliver impactful marketing activities aligned with category strategy.</li><li>
New Brand Launches: Shape go-to-market strategies, manage timelines and deliverables, and collaborate with cross-functional teams (DX, Finance, RGM, Sales, Commercialization) for successful launches.</li></ul><div><b>
Key Accountabilities</b></div><br>
<div></div><ul><li>
Deliver multi-brand portfolio initiatives and new brand launches on time and within budget.</li><li>
Collaborate effectively with internal and external stakeholders for seamless execution.</li><li>
Monitor and report on campaign, renovation, and innovation performance, providing actionable recommendations.</li><li>
Ensure compliance with company policies, marketing standards, and global/local guidelines.</li><li>
Proactively manage timelines and deliverables with regional teams.</li><li>
Support the delivery of multi-brand portfolio initiatives and new category/brand launches on time and within budget.</li><li>
Collaborate effectively with internal and external stakeholders to ensure seamless execution of projects.</li><li>
Monitor and report on campaign, renovation, and innovation performance, providing actionable recommendations.</li><li>
Ensure compliance with company policies, marketing standards, and global/local guidelines.</li></ul>
Qualifications:
<ul><li>University degree (preferably in Marketing, Engineering, Business Administration, or related field).</li><li>
Minimum 6-8 years of commercial experience in brand marketing/portfolio management, ideally within FMCG/CPG or consumer goods.</li><li>
Strong organizational skills with proven ability to manage multiple priorities.</li><li>
Ability to analyze consumer insights and translate them into actionable marketing plans.</li><li>
Effective communication and collaboration skills, with experience in cross-functional and regional teams.</li><li>
Strong analytical thinking and attention to detail.</li><li>
Adaptability and willingness to learn in a dynamic, fast-paced environment.</li><li>
Native Turkish speaker; fluent in English (written and spoken).</li><li>
Based in Istanbul</li></ul></div>

Foods Brand Manager

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