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pr specialist

LEGOLAND® Dubai Resort

<div>
 
 
 Scope of Work (JOB PURPOSE)
 
 
 
 
 
 
 As PR Specialist, you&rsquo;ll be responsible for telling the LEGOLAND&reg; Dubai Resort story to the outside world, driving awareness, excitement, and positive coverage across local, regional, and select international markets. From media titles and online publications to influencers and VIPs, you will build relationships, shape stories, and create moments that keep LEGOLAND&reg; top of mind for families planning their next day out or holiday.
 
 
 
 
 
 This is a hands-on role in a fun, fast-paced environment where creativity, energy, and resilience are essential. You&rsquo;ll play a direct role in boosting footfall to the parks and hotel during a highly competitive trading period
 
 .
 
 
 
 
 
 
 
 Main Responsibilities
 
 
 <ul>
 <li>
 Develop and deliver a proactive PR plan that secures consistent, positive coverage across print, broadcast, digital media, and influencer platforms.
 </li>
 <li>
 Manage day-to-day press office activity: drafting press releases, responding to media enquiries, and nurturing strong relationships with journalists and content creators.
 </li>
 <li>
 Identify, brief, and manage influencers to support campaigns, launches, and seasonal events.
 </li>
 <li>
 Coordinate and host press events, influencer activations, and VIP experiences in-park.
 </li>
 <li>
 Support crisis communications, ensuring clear, timely, and brand-safe responses.
 </li>
 <li>
 Liaise closely with the Director of Sales &amp; Marketing, Dubai Parks Destination Management team, and Merlin Entertainments Group Corporate Communications to align PR efforts with wider strategies.
 </li>
 <li>
 Collaborate with Sales, Guest Services, and Events teams to integrate PR into broader guest experience initiatives.
 </li>
 <li>
 Monitor and report on media coverage and influencer performance, providing actionable insights to improve ROI.
 </li>
 <li>
 Represent and protect the LEGOLAND Dubai voice across all PR activities, ensuring tone is fun, family-friendly, and brand-consistent.
 </li>
 </ul>
 
 
 
 
 
 Health &amp; Safety
 
 
 
 
 
 
 Managers/Supervisors are responsible for all aspects of Health, Safety &amp; Security within their department, in line with the Group Policy (HS001). In particular, they must ensure that risk assessments have been carried out, that safe working procedures are in place for all work activities and that all employees under their management are aware of the Group Health, Safety and Security Policy and their obligations under it. They must ensure that safe working practices are monitored, and that risk assessments and procedures are reviewed regularly. Where incidents do occur, they must ensure that they are investigated appropriately and that where necessary, corrective action is taken to ensure that such incidents are not repeated.
 
 
 
 
 
 
 Qualifications, Experience, &amp; Skills
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in communications, Media, PR, or related field.
 </li>
 <li>
 3&ndash;5 years of PR experience within leisure, hospitality, entertainment, or agency environments.
 </li>
 <li>
 Fluent in Arabic and English (written and spoken) &ndash; essential.
 </li>
 <li>
 Strong network of local media and influencer contacts; international media experience is a plus.
 </li>
 <li>
 Demonstrated success in planning and executing PR and influencer campaigns.
 </li>
 <li>
 Excellent writing, storytelling, and communication skills.
 </li>
 <li>
 Strong organizational and project management abilities.
 </li>
 <li>
 Confident working under pressure, managing shifting priorities, and delivering results.
 </li>
 </ul>
 
 
</div>

Public Relations Specialist

Property Finder

<div>
 Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region&rsquo;s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.
 
 
 Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.
 
 
 
 Position Title
 
 
 
 
 Off-Page SEO Specialist
 
 
 
 
 Reports To
 
 
 
 Head of Growth - SEO
 
 
 
 Position Summary
 
 
 
 
 At Property Finder, building innovative and user-centric digital experiences is essential to delivering value and driving growth. We are seeking a detail-oriented, analytical, and proactive Off-Page SEO Specialist to strengthen our organic authority, grow high-quality backlinks, and enhance the site&rsquo;s visibility and reputation across search engines.
 
 
 
 
 The Off-Page SEO Specialist will lead link acquisition strategies, manage outreach programs, collaborate on digital PR initiatives, and engage with authoritative platforms&mdash;including Wikipedia, Reddit, and high-trust publisher networks&mdash;to expand the site&rsquo;s online footprint. This role complements our Technical and Content SEO teams by focusing on external signals&mdash;premium backlinks, authoritative mentions, community-driven references, and brand visibility.
 
 
 
 
 Key Responsibilities
 
 
 
 
 Off-Page Strategy &amp; Execution
 
 
 
 <ul>
 <li>
 Develop, execute, and scale white-hat link-building strategies that drive domain authority and organic visibility.
 </li>
 <li>
 Identify backlink opportunities through competitor gap analysis, authority benchmarks, and digital landscape research.
 </li>
 <li>
 Build and maintain authoritative links from trusted sources, including publishers, industry platforms, Wikipedia, and high-signal community sites like Reddit.
 </li>
 <li>
 Manage backlink audits and evaluate link quality using tools such as Ahrefs, Semrush, and Majestic.
 </li>
 <li>
 Monitor and identify harmful links while coordinating disavow processes when needed.
 
 
 </li>
 </ul>
 
 Digital PR, Outreach &amp; Community Engagement
 
 
 
 <ul>
 <li>
 Manage outreach campaigns to earn coverage from journalists, bloggers, publishers, and niche communities.
 </li>
 <li>
 Collaborate with PR and content teams to create linkable assets: data reports, insights, infographics, and evergreen resources.
 </li>
 <li>
 Engage proactively on high-authority community platforms (e.g., Reddit), contributing value, gathering insights, and creating pathways for organic mentions.
 </li>
 <li>
 Support the creation and maintenance of Wikipedia citations or references&mdash;always following platform guidelines and ethical contribution standards.
 
 
 </li>
 </ul>
 
 Authority Monitoring &amp; Competitive Analysis
 
 
 
 <ul>
 <li>
 Track and report on backlink growth, domain authority metrics, link diversity, and competitive link landscapes.
 </li>
 <li>
 Analyze anchor text patterns, link velocity, risk factors, and overall link profile health.
 </li>
 <li>
 Identify opportunities for brand mentions, unlinked references, and content deserving of citation on platforms like Wikipedia and industry directories.
 
 
 </li>
 </ul>
 
 Cross-Functional Collaboration
 
 
 
 <ul>
 <li>
 Partner with Content SEO to develop linkable assets aligned with user intent and industry demand.
 </li>
 <li>
 Work with PR, Brand, and Communications teams on campaigns that can generate authoritative coverage and links.
 </li>
 <li>
 Collaborate with Product and Data teams when building data-based stories suitable for high-authority sites and community sharing.
 
 
 </li>
 </ul>
 
 Continuous Improvement &amp; Innovation
 
 
 
 <ul>
 <li>
 Stay current with link-building best practices, algorithm updates, and off-page trends.
 </li>
 <li>
 Explore new outreach tools, AI-powered automation, and innovative community-building tactics.
 </li>
 <li>
 Ensure all link-building activities follow Google guidelines and comply with ethical, white-hat standards.
 
 
 </li>
 </ul>
 
 The Person
 
 
 
 
 Required Skills &amp; Experience
 
 
 
 <ul>
 <li>
 3+ years of hands-on off-page SEO or link building.
 </li>
 <li>
 Strong understanding of backlink quality, authority metrics, and link evaluation frameworks.
 </li>
 <li>
 Experience engaging with authoritative community platforms such as Reddit and contributing ethically to Wikipedia.
 </li>
 <li>
 Proven ability to run outreach campaigns using tools like Ahrefs, Semrush, or Majestic.
 </li>
 <li>
 Excellent communication skills and the ability to craft compelling outreach messages.
 </li>
 <li>
 Strong analytical mindset with experience interpreting backlink and authority data.
 </li>
 <li>
 Highly organized and proactive, able to manage multiple outreach campaigns simultaneously.
 </li>
 <li>
 Collaborative attitude with cross-functional teams (Content, PR, Brand, Product).
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Background in high-traffic consumer platforms, marketplaces, or classifieds.
 </li>
 <li>
 Understanding of content strategy, storytelling, and linkable asset frameworks.
 </li>
 <li>
 Exposure to AI-assisted prospecting, outreach automation, or audience research.
 
 
 </li>
 </ul>
 
 Our promise to talent
 
 
 
 At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.
 
 
 
 Property Finder Guiding Principles
 
 
 
 <ul>
 <li>
 Think Future First
 </li>
 <li>
 Data Beats Opinions, Speed Beats Perfection
 </li>
 <li>
 Optimise for Impact
 </li>
 <li>
 No Ostriches Allowed
 </li>
 <li>
 Our People, Our Power
 </li>
 <li>
 The Biggest Risk is Taking no Risk at All
 
 
 </li>
 </ul>
 
 Find us at:
 
 
 
 Twitter
 
 
 Facebook
 
 
 Instagram
 
 
 Linkedin
 
 
 Glassdoor
</div>

SEO Specialist

Sephora

<div><div><div><div><h3 class="jobSectionHeader">Position
</h3>PR Executive
</div><div><h3 class="jobSectionHeader">Profile
</h3>At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful. 
Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty. 
With 56,000 employees in 35 countries, we c onnect customers and beauty brands within the world&rsquo;s most passionate beauty community . With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more. 
Reporting to: PR &amp; Events Director
Location: Dubai, United Arab Emirates 
Position Purpose:
Work as part of the PR &amp; Events team to create engaging and memorable activations and experiences across the MENA region. Support the team with monthly and bi-monthly reporting (SEPHORA led and brand led) as well as ongoing media requests. Drive Sephora&rsquo;s awareness and desirability by leading and managing key influencer and talent activations within the region, ensuring the strategy and execution are tailored to each market with clear priorities and KPIs in mind. 
You will excel and enjoy this role if you are ready to actively handle the following missions:
Influencer &amp; Media Relations
<ul><li>Support the planning, coordination, and execution of influencer campaigns and brand activations across MENA markets.
</li><li>Identify, negotiate, and liaise with influencers, content creators, and talent to ensure impactful collaborations aligned with brand objectives.
</li><li>Maintain and regularly update comprehensive media and influencer databases to ensure accurate and relevant contact lists.
</li><li>Manage product seedings end-to-end &mdash; from planning and coordination to tracking deliveries, monitoring content, and compiling performance results.
</li><li>Support the execution of PR and media activations, including product launches, press events, regional experiences, and brand storytelling initiatives.
</li>Collaborate closely with internal teams (marketing, merchandising, retail, e-commerce) and external partners (PR agencies, talent agencies) to ensure seamless campaign delivery. 
<li>
</li></ul>Commercial &amp; Strategic Projects
<ul><li>Manage and execute Key Commercial Period Projects (e.g., Ramadan, Eid, National Days, Holiday season) &mdash; ensuring cohesive PR and influencer strategies that amplify commercial objectives and drive brand love.
</li>Support the development of strategic communication plans around key launches, brand collaborations, and regional campaigns. 
<li>
</li></ul>Budgeting
Support budget management by tracking PR and influencer spending, ensuring projects are delivered on time and within approved budgets. 
<ul><li>
</li></ul>Reporting
<ul><li>Prepare and deliver monthly, quarterly, and bi-annual reports covering influencer performance, media coverage, and PR campaign results against defined KPIs and ROI targets.
</li><li>Monitor earned media coverage, social sentiment, and influencer performance metrics to generate actionable insights and recommendations for continuous improvement.
</li>Assist with administrative and operational tasks, including product dispatches, event logistics, and updating PR calendars and databases. 
<li>
</li></ul>Do not hesitate to apply if you have:
<ul><li>+2 years&rsquo; experience in a similar PR/social/digital media role. Beauty/fashion industry/retail environment preferred.
</li><li>Skills: MS Office, PowerPoint, Excel.
</li><li>Strong organizational and communication skills with attention to detail.
</li><li>Proficiency in social media platforms and influencer management tools.
</li><li>Ability to multitask and work effectively in a fast-paced, collaborative environment.
</li><li>Languages: English + Arabic (optional).
</li><li>Willing and able to travel as required.
</li><li>Excellent presentation &amp; communication skills.
</li><li>Flexible and agile.
</li><li>Excellent organizational and negotiation skills.
</li><li>Strong data analytical skills- curiosity to work with new tools and able to derive key strategic decisions.
</li><li>Creative and able to find the best, practical solutions.
</li><li>Good social media knowledge.
</li><li>Ability to build strong relationships with key people or organizations.
</li>High level of energy, enthusiasm, and motivation 
<li>
</li></ul>Here, you will find:
<ul><li>Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
</li><li>Culture of empowerment, learning &amp; growth, that offers you the tools, space and opportunity to learn, innovate and lead
</li><li>Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference 
</li></ul>Join us and belong to something beautiful
</div></div></div><div><div><div><div><div><h2 class="jobSectionHeader">SEPHORA
 
MAISON
 
</h2><div>Sephora&rsquo;s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969.
 
The House provides a superior selection of quality products and always keeps pace with the latest trends.
 
The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn.
 
With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients.
 
At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.</div></div></div></div></div></div></div>

PR Executive

Yatsudoki Chateraise

General Summary or Job ObjectiveHandle the media &amp; PR requirements of INDEX Media in line with company&rsquo;s strategic plan, vision, mission, values, goals and objectives and the business plan set for the Media &amp; Marketing Department.Essential Functions<ul><li>Prepare, plan and develop an effective media plan including but not limited to Public Relation Activities, Mass Media Activities, Journalism, Advertisement, Commercials, Publishing and Internet.</li><li>Coordinate with project managers, event coordinators to prepare events&rsquo; Media &amp; PR campaigns.</li><li>Develop and maintain the Media Library</li><li>Able to write press releases, reports, advertorials and speeches based on specific briefs</li><li>Able to write in an accurate, clear and complete style</li><li>Meet related deadlines</li><li>Can organize and conduct effective press events</li><li>Is able to contact and attract the local and international members of the press to press events</li><li>Is able to follow up with reporters on publications of press releases and other related articles</li><li>Ensure proper media coverage for undertaken activity or event</li><li>Maintain a good working relationship with members of the press</li><li>Maintain good archives for all publicized events</li><li>Manage booking of advertising space</li><li>Work closely with web developers to update news section on INDEX Holding&rsquo;s websites</li><li>Coordinate with the different (Probable) external clients to prepare their media campaigns</li><li>Liaise with designers for the execution of high quality advertisements</li><li>Handle any related translation job</li><li>Develop reports about Media &amp; PR activities</li></ul>Qualifications and Experience<ul><li>University graduate in a related field</li><li>5 years+ experience in a similar field</li></ul>Skills required<ul><li>Excellent interpersonal skills and a positive attitude to dealing with people</li><li>Capable of hands on problem-solving, with ability to generate ideas and solutions</li><li>Able to work under pressure</li><li>Ability to use own initiative and pay close attention to detail</li><li>Ability to produce high quality work</li><li>Ability to cope with competing demands and to prioritize tasks</li><li>Excellent time management skills</li><li>Capable of working independently and as part of the project team</li><li>Good team player/leader</li><li>Have responsibility as an individual</li><li>Ability to use email and Internet applications</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>How many years of PR &amp; Media experience do you have in Dubai?</li><li>What is your monthly salary expectation in AED?</li><li>Are you available to join immediately?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>PR &amp; Media: 3 years (Preferred)</li></ul>Location:<ul><li>Dubai (Preferred)</li></ul>

PR & Media Executive

Bakerist

<div>
 
 At Bakerist &mdash; one of Dubai&rsquo;s most-loved bakery-caf&eacute; brands &mdash; we&rsquo;re on a mission to spark joy in the community through great food and storytelling.
 
 
 
 
 
 
 What You&rsquo;ll Do:
 
 
 
 &bull;	Build and maintain media &amp; influencer relationships (especially Arabic-speaking creators)
 
 
 &bull;	Manage press releases, media kits, interviews, and event PR
 
 
 &bull;	Support marketing campaigns across branches, including visuals &amp; content
 
 
 &bull;	Drive influencer partnerships from outreach to reporting
 
 
 &bull;	Represent Bakerist at events and activations as a brand ambassador
 
 
 &bull;	Write or translate marketing copy in Arabic to engage local audiences
 
 
 
 
 
 
 What We&rsquo;re Looking For:
 
 
 
 &bull;	Proficiency in Arabic and English (written &amp; spoken)
 
 
 &bull;	2&ndash;4 years&rsquo; experience in PR, brand marketing, or F&amp;B lifestyle marketing
 
 
 &bull;	Personable, confident, and creative with strong networking skills
 
 
 &bull;	Aware of trends and Dubai&rsquo;s media &amp; lifestyle scene
 
 
 &bull;	Flexible and comfortable in a fast-paced environment
 
 
 
 
 
 Monthly package - 6000 AED - 8000 AED
 
</div>

PR & Marketing Executive | Dubai

DEOW INTERNATIONAL

Job Description: Brand SpecialistSalary: AED 12,500 (Net) Location: UAERole OverviewThe Brand Specialist will support a wide range of brand initiatives, including influencer campaigns, seasonal launches, social media engagement, and on-ground activations. The role requires close collaboration with internal teams (content, media, design, growth) and external partners (agencies, creators, event vendors) to bring the brand to life across all touchpoints.Key Responsibilities1. Campaign Execution &amp; Support<ul><li>Assist in planning and executing seasonal, thematic, and product-specific brand campaigns.</li><li>Ensure timely delivery of campaign assets and planned activations.</li><li>Track campaign timelines, budgets, and overall performance.</li></ul>2. Influencer Partnerships<ul><li>Identify and evaluate relevant influencers for campaigns.</li><li>Coordinate influencer briefs, content schedules, and deliverables.</li><li>Track influencer performance and provide optimization recommendations.</li></ul>3. Social Media Engagement<ul><li>Work closely with the social/content teams to track engagement, interactions, and sentiment.</li><li>Monitor market and cultural trends to identify campaign and content opportunities.</li></ul>4. On-Ground &amp; Offline Activations<ul><li>Support planning and execution of brand awareness and promotional activations.</li><li>Coordinate with third-party vendors to deliver impactful, on-brand experiences.</li></ul>5. Brand Equity Monitoring<ul><li>Monitor brand sentiment across platforms.</li><li>Ensure consistency of brand tone, visuals, and messaging across all touchpoints.</li></ul>6. PR &amp; Media Coverage<ul><li>Collaborate with PR teams to identify press coverage opportunities.</li><li>Support the development of press releases, media kits, and related materials.</li><li>Track earned media value, impressions, and PR results.</li></ul>7. Reporting &amp; Insights<ul><li>Prepare reports on campaign performance, influencer effectiveness, and social engagement.</li><li>Provide insights to guide future planning and brand strategy.</li></ul>Key KPIs<ul><li>Influencer campaigns: Cost per engagement, reach, ROI.</li><li>Brand/seasonal campaigns: Budget efficiency and performance vs. goals.</li><li>Social media: Engagement rate, sentiment score.</li><li>Brand equity: Perception lift, share of voice, brand recall.</li><li>Offline activations: Footfall, leads, sign-ups.</li><li>PR: Earned coverage, impressions, media value.</li></ul>Qualifications<ul><li>1&ndash;2 years of experience in Brand Management or Marketing within the UAE.</li><li>Strong understanding of the UAE marketing landscape; familiarity with the UAE toy industry is preferred.</li><li>Ability to work in a fast-paced, startup-like environment with a flexible, collaborative approach.</li><li>Strong communication skills in both Arabic and English.</li><li>Proven ability to collaborate with cross-functional teams.</li><li>Strong negotiation and assertiveness skills across all levels of interaction.</li><li>Excellent project and program management skills, with a focus on execution and performance measurement.</li><li>Ability to initiate, drive, and complete projects independently with minimal guidance.</li><li>Capable of managing creative production for marketing materials (collateral, presentations, websites, videos, etc.).</li></ul>Job Type: Full-timePay: AED12,500.00 per monthExperience:<ul><li>Brand specialist: 2 years (Required)</li></ul>Language:<ul><li>Arabic (Required)</li></ul>

Brand Specialist

Silverline Construction Rental LLC

Job Title: PMS Specialist Employment Type: Full-timeJob SummaryWe are looking for an experienced PMS Specialist to manage, maintain, and improve the Performance Management System (PMS) across the organization. The role involves handling KPIs, KRAs, appraisals, reporting, and system coordination to support management decision-making and employee performance tracking.Key ResponsibilitiesPMS &amp; Performance Management<ul><li>Implement and manage the company&rsquo;s Performance Management System (PMS)</li><li>Define, track, and monitor KPIs and KRAs for all departments</li><li>Coordinate annual and periodic performance appraisals</li><li>Ensure timely completion of goal setting, reviews, and evaluations</li></ul>Reporting &amp; Analysis<ul><li>Generate PMS reports, dashboards, and analytics for management</li><li>Analyze performance trends and identify gaps or improvement areas</li><li>Maintain accurate PMS data in ERP systems</li></ul>Coordination &amp; Support<ul><li>Coordinate with department heads to align KPIs with business goals</li><li>Support managers and employees on PMS-related queries</li><li>Conduct PMS awareness or training sessions when required</li></ul>Compliance &amp; Documentation<ul><li>Ensure PMS processes comply with company policies</li><li>Maintain proper documentation, appraisal records, and audit readiness</li><li>Support HR in linking PMS outcomes with rewards, increments, or development plans</li></ul>Requirements &amp; Skills<ul><li>Bachelor&rsquo;s degree in HR, Business Administration, or related field</li><li>1&ndash;3 years experience in PMS / HR Analytics / Performance Management</li><li>Strong knowledge of KPIs, KRAs, appraisals, and reporting</li><li>Experience with ERP / HRMS / PMS tools</li><li>Strong analytical, coordination, and communication skills</li><li>Attention to detail and ability to meet deadlines</li></ul>Preferred (Added Advantage)<ul><li>Experience in UAE-based organizations</li><li>Exposure to ISO, audit, or compliance-driven PMS</li><li>Advanced Excel or reporting skills</li></ul>Job Type: Full-timePay: AED2,500.00 - AED3,000.00 per month

PMS Specialist

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