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Switch Communications

Position: Specialist/TL E-CommerceKey Responsibilities:<ul><li>Oversee daily operations of the e-commerce website, ensuring smooth functionality, including product listings, pricing updates, promotions, and inventory management.</li><li>Develop and execute strategies to drive sales, increase conversion rates, and enhance overall online revenue.</li><li>Monitor and analyze website performance metrics (traffic, conversion rates, bounce rates, etc.) using analytics tools.</li><li>Generate regular performance reports and propose data-driven improvements.</li><li>Collaborate with the content and design teams to ensure product descriptions, images, and other on-site content are engaging, accurate, and optimized for search engines.</li><li>Manage content calendars for product launches, campaigns, and seasonal promotions.</li><li>Enhance the online shopping experience by implementing user-friendly features and resolving any technical or customer issues promptly.</li><li>Oversee customer inquiries via chat, email, and social media channels to ensure timely and satisfactory responses.</li><li>Coordinate with third-party vendors, developers, and technology partners to integrate tools and technologies that enhance e-commerce functionality.</li><li>Manage relationships with logistics, payment gateway, and fulfillment partners.</li><li>Stay up-to-date with industry trends, best practices, and emerging technologies to ensure the e-commerce platform remains competitive.</li><li>Analyze competitors and market data to identify growth opportunities.</li></ul>Qualifications &amp; Skills:<ul><li>Bachelor's degree in Business, Marketing, E-commerce, or a related field.</li><li>4-6 years of experience managing e-commerce operations (Shopify, WooCommerce, Magento, etc.).</li><li>Strong understanding of SEO, SEM, and digital marketing strategies.</li><li>Hands-on experience with website analytics tools (Google Analytics, Hotjar, etc.).</li><li>Excellent organizational and project management skills.</li><li>Strong communication and vendor management skills.</li><li>Data-driven mindset with problem-solving capabilities.</li></ul>Benefits:<ul><li>Market-competitive salary.</li><li>EOBI &amp; Provident Fund.</li><li>Annual increments.</li><li>OPD, IPD &amp; entitled leaves.</li></ul>Location: Onsite | IslamabadTo apply: Send your resume to careers@switch.com.pk with the Subject line &quot;Manager E- Commerce&quot;.Job Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthExperience:<ul><li>E-Commerce: 7 years (Required)</li></ul>Work Location: In person

Specialist/TL E-Commerce

MTBC CareCloud

The SEO Specialist will be responsible for developing and implementing effective search engine optimization strategies to increase the company&rsquo;s online visibility, drive qualified traffic, and enhance search rankings across major search engines. This role requires a strong understanding of both on-page and off-page SEO, keyword research, analytics, and content optimization techniques to ensure consistent growth in organic performance.Key Responsibilities:<ul><li>Develop and execute successful SEO strategies to achieve organic growth and improved SERP rankings.</li><li>Conduct in-depth keyword research and competitive analysis to identify content and optimization opportunities.</li><li>Optimize website content, landing pages, and metadata for search engine visibility.</li><li>Manage and improve on-page, off-page, and technical SEO performance, including site architecture, internal linking, and crawl efficiency.</li><li>Collaborate with content, web development, and marketing teams to implement SEO best practices.</li><li>Track, analyze, and report on SEO performance metrics using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.</li><li>Stay up to date with the latest SEO trends, algorithm updates, and emerging best practices.</li><li>Perform regular SEO audits to identify issues and opportunities for improvement.</li><li>Support link-building strategies and outreach initiatives to enhance domain authority.</li><li>Work closely with paid marketing teams to align SEO and SEM efforts for maximum ROI.</li></ul>Qualifications and Skills:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Computer Science, or a related field.</li><li>2&ndash;4 years of proven experience in SEO, preferably in a digital marketing agency or SaaS/technology environment.</li><li>Strong knowledge of SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.).</li><li>Understanding of HTML, CSS, and website content management systems (e.g., WordPress).</li><li>Familiarity with content marketing, link-building strategies, and keyword research tools.</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>Ability to work independently and manage multiple projects simultaneously.</li></ul>Preferred Skills:<ul><li>Experience with local SEO and Google Business Profile optimization.</li><li>Knowledge of technical SEO (site speed, schema markup, mobile optimization, etc.).</li><li>Basic understanding of PPC, social media marketing, and web analytics integration.</li><li>Familiarity with AI-driven SEO tools and automation.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>What is your current salary? (In PKR)</li><li>What is your expected salary? (In PKR)</li></ul>Work Location: In person

SEO Specialist

Sanlian International

Job SummaryThe Marketing Manager will lead and execute integrated marketing strategies to drive customer acquisition, engagement, retention, and brand awareness for the fintech platform. The role combines digital marketing expertise (social media, performance campaigns, SEO/SEM, email) with offline marketing experience (events, activations, partnerships) in the Pakistani market.The ideal candidate will have strong analytical skills, creativity, and experience in managing multi-channel campaigns that are compliant with financial regulations.Key ResponsibilitiesDigital Marketing<ul><li>Develop, plan, and execute digital marketing strategies across social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube), search engines, and display networks.</li><li>Manage performance marketing campaigns (Google Ads, Meta Ads, TikTok Ads) to drive app downloads, registrations, and active user engagement.</li><li>Oversee email marketing, push notifications, and in-app campaigns for user retention.</li><li>Conduct SEO/SEM audits and implement strategies to improve search visibility.</li><li>Monitor and analyze campaign KPIs, conversion rates, and ROAS (Return on Ad Spend).</li><li>Coordinate with designers, content creators, and video editors for marketing assets.</li></ul>Traditional Marketing<ul><li>Plan and execute on-ground campaigns (merchant activations, branch promotions, roadshows, workshops, financial literacy campaigns).</li><li>Coordinate partnerships with retailers, merchants, and educational institutions for brand promotion and user acquisition.</li><li>Manage print, outdoor, and POSM advertising campaigns for offline visibility.</li><li>Track offline campaign effectiveness and integrate learnings into online campaigns.</li></ul>Brand Management &amp; Strategy<ul><li>Develop brand positioning and messaging consistent with fintech regulations and local market trends.</li><li>Oversee marketing calendar and ensure timely execution of campaigns.</li><li>Monitor competitor marketing activities and market trends in Pakistan.</li><li>Ensure all marketing communications comply with SBP, SECP, and other regulatory guidelines.</li></ul>Analytics &amp; Reporting<ul><li>Monitor campaign performance across channels using analytics tools (Google Analytics, Facebook Insights, Tableau, etc.).</li><li>Prepare weekly, monthly, and quarterly marketing reports with actionable insights for management.</li><li>Optimize campaigns based on performance metrics and KPIs.</li></ul>Budget Management<ul><li>Plan and track marketing budget for both online and offline campaigns.</li><li>Ensure cost-efficient allocation of resources for maximum ROI.</li></ul>Qualifications<ul><li>Education: Bachelor&rsquo;s degree in Marketing, Business Administration, or related field; MBA preferred.</li><li>Experience: 5+ years of marketing experience, with at least 2&ndash;3 years in fintech, banking, or financial services.</li><li>Skills:</li><li>Strong digital marketing skills (SEM, SEO, social media, performance marketing).</li><li>Experience in offline marketing, events, and activations.</li><li>Analytical mindset with ability to track, measure, and report KPIs.</li><li>Excellent written and verbal communication skills in English &amp; Urdu.</li><li>Knowledge of fintech regulations, SBP guidelines, and financial products in Pakistan.</li><li>Leadership and team management experience.</li></ul>Key Competencies<ul><li>Strategic thinking &amp; creativity</li><li>Strong knowledge of Fintech Finance Products</li><li>Data-driven decision making</li><li>Budget management</li><li>Multi-channel campaign execution</li><li>Stakeholder management &amp; collaboration</li><li>Adaptability to fast-paced fintech environment</li></ul>Job Type: Full-timePay: Rs200,000.00 - Rs300,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>Have you read the Job Description carefully before applying for it?</li></ul>Experience:<ul><li>Online &amp; Offline Marketing: 5 years (Required)</li></ul>Location:<ul><li>Islamabad (Required)</li></ul>Work Location: In person

Marketing Manager

Two Guys Home Furnishings

Job descriptionHands on experience required - 2- 4 years Hands on Experience of Meta ads, Google Ads is mandatory. Candidate with TikTok Ads will be preferred. <ul><li>Hands on experience of Google Ads including Search, GDN, PMX, YT, Shopping ads</li><li>Hands on experience of Meta Ads including video, traffic, conversion and shopping ads.</li><li>Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).</li><li>Identifies trends and insights and optimizes spend and performance based on the insights.</li><li>Brainstorms new and creative growth strategies through digital marketing.</li><li>Plans, executes and measures experiments and conversion tests.</li><li>Collaborates with internal teams to create landing pages and optimize user experience.</li><li>Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.</li><li>Identifies critical conversion points and drop off points and optimizes user funnels.</li><li>Oversee accounts on search platforms (e.g. Google Ads, Bing). Track KPIs to assess performance and pinpoint issues</li><li>Evaluates emerging technologies.</li><li>Monitor budget and adjust bids to gain better ROI</li><li>Provides thought leadership and perspective for adoption where appropriate.</li></ul>Job Types: Full-time, Contract Contract length: 12 monthsAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Application Question(s):<ul><li>Rate your experience in Meta Campaigns (Shopping, Conversion, Traffic) ? - Beginner, Medium, Expert</li><li>What are your salary expectations?</li><li>When would you be able to start?</li><li>Rate your experience in Google ads (Search, Pmax, Shopping, Display, YouTube? - Beginner, Medium, Expert</li><li>Rate your experience in Tracking Execution and audience making for Meta &amp; Google - Beginner, Medium, Expert</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Digital Marketing: 3 years (Preferred)</li></ul>Work Location: In person

Digital Marketing Expert

X UP Brands

<div>X Up Brands is a dynamic and fast-growing company that manages a portfolio of e-commerce and Amazon FBA businesses. Our mission is to build on each brand&rsquo;s legacy, preserving their unique ethos while leveraging our digital marketing expertise to maximize growth and profitability. 
 
We are looking for a Google Ads Expert with in-depth knowledge of Google&rsquo;s advertising ecosystem, including campaign structures, bidding algorithms, optimization tactics, and data-driven performance analysis. The ideal candidate must have proven experience managing large-scale campaigns across multiple verticals and demonstrate strong analytical problem-solving skills to improve ROI and campaign efficiency.
Key Responsibilities:<ul>
<li>
Strategize, create, and manage Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube.</li>
<li>Leverage advanced understanding of Google Ads algorithms to optimize bidding, ad delivery, and audience performance.</li>
<li>Conduct thorough keyword research, competitor analysis, and market insights to guide campaign direction.</li>
<li>Manage and maintain Google Merchant Center &mdash; product feeds, diagnostics, and policy compliance.</li>
<li>Identify underperforming campaigns and develop data-backed optimization solutions.</li>
<li>Troubleshoot campaign performance issues and use problem-solving frameworks to address:</li>
<li>Sudden drop in CTR, CVR, or ROAS</li>
<li>Increased CPC due to competition or algorithm shifts</li>
<li>Feed disapprovals or Merchant Center issues</li>
<li>Conversion tracking discrepancies</li>
<li>Keep up to date with Google&rsquo;s latest updates, AI-based strategies, and Smart Bidding algorithms.</li>
<li>Prepare detailed performance reports and insights highlighting trends, opportunities, and improvement areas.</li>
</ul>
Requirements<ul>
<li>
Minimum 3+ years of hands-on experience in Google Ads campaign management.</li>
<li>Advanced knowledge of Google Ads algorithms, Smart Bidding, and AI-based strategies.</li>
<li>Expertise in Google Merchant Center (feed setup, optimization, troubleshooting).</li>
<li>Strong command over keyword research tools, auction insights, and competitor benchmarking.</li>
<li>Proficiency in Google Analytics (GA4), Tag Manager, and Looker Studio.</li>
<li>Analytical mindset with strong problem-solving and data interpretation skills.</li>
<li>Google Ads Certification (required)</li>
</ul>
Benefits<ul>
<li>
Competitive compensation package.</li>
<li>10 local paid holidays and 10 paid days off.</li>
<li>Quarterly performance bonuses.</li>
<li>Annual Paid Trip</li>
<li>Opportunities for professional growth and development in a dynamic, high-growth environment.</li></ul></div>

Google Ads Expert

Digital Engage

Job Description 1: Senior Google Ads Strategist &amp; Analyst Pay: $700 - $800 per month Job Type: Full-time Work Location: Hybrid (3 days in-office, 2 days remote) Job Title: Senior Google Ads Strategist &amp; Analyst About Digital Engage Digital Engage is a data-driven digital marketing agency helping businesses grow through strategic online advertising, powerful analytics, and high-performing campaigns. We&rsquo;re seeking a senior-level Google Ads Strategist with a deep analytical focus to architect campaign strategy and drive complex optimization. This role is for the analytical mastermind who excels at diagnosis, planning, and maximizing ROI. Preference will be given to candidates with demonstrated experience managing campaigns for service-based businesses (e.g., legal, healthcare, home services, SaaS, consulting). Role Overview The Senior Google Ads Strategist &amp; Analyst will be the strategic lead for our clients' paid search and performance campaigns, with a focus on high-value, service-industry verticals. You will be responsible for high-level account architecture, in-depth auditing, complex data analysis, and crafting the roadmap for campaign success. A key part of this role involves quality assurance&mdash;you will be expected to review and double-check work implemented by the team to ensure strategic alignment and flawless execution. While strategic, this is a hands-on position; you will also be directly involved in implementing complex setups and high-stakes optimizations. Key Responsibilities<ul><li>Conduct comprehensive Google Ads account audits to diagnose issues, uncover hidden opportunities, and build strategic quarterly plans.</li><li>Develop and own the overarching strategy for campaign structure, targeting approach, and testing roadmaps, with a keen understanding of service-industry conversion funnels.</li><li>Perform deep-dive data analysis across Google Ads, GA4, and CRM data to identify trends, forecast performance, and prove ROI for lead-generation and high-CPA accounts.</li><li>Define sophisticated bidding strategies, budget allocation models, and audience segmentation tailored to service-industry buying cycles.</li><li>Review and audit work implemented by team members to ensure accuracy, strategic alignment, and best practices.</li><li>Lead by example through hands-on implementation of complex account structures, conversion tracking, and high-priority optimization tasks.</li><li>Create and present detailed performance reports and strategic recommendations to clients and internal teams.</li><li>Stay ahead of industry trends, Google Ads updates, and beta programs to advise on adoption.</li></ul>Requirements<ul><li>7+ years of proven, hands-on experience strategically managing Google Ads accounts with monthly budgets of $20k+.</li><li>A proven track record is mandatory. You must present case studies or data demonstrating significant improvement in KPIs (ROAS, CPA, CPL, etc.) for past clients.</li><li>Strong preference for candidates with extensive experience in service-industry verticals (e.g., Legal, Home Services, Healthcare, B2B/SaaS, Financial Services, Education).</li><li>Expert-level proficiency in Google Ads, Google Analytics (GA4), and Google Tag Manager.</li><li>Mastery in analytics and data interpretation; must be able to tell a story with data and attribute marketing efforts to business outcomes.</li><li>Exceptional experience in conducting in-depth account audits and building strategic plans from them.</li><li>Strong client-facing communication skills, capable of presenting complex strategies clearly to stakeholders.</li><li>Agency experience managing a portfolio of 10+ accounts across different industries is required.</li></ul>Nice to Have<ul><li>Google Ads Certification(s).</li><li>Experience with SQL or data visualization tools (Looker Studio, Tableau).</li><li>Knowledge of other platforms (Microsoft Ads, Meta Ads) for cross-channel insights.</li></ul>What We Offer<ul><li>Hybrid work schedule.</li><li>Collaborative, learning-focused team culture.</li><li>Opportunity to lead strategy for high-budget, complex accounts.</li><li>Note: As part of our rigorous hiring process, short-listed candidates will be required to conduct a live audit of a sample Google Ads account and present a strategic diagnosis and roadmap to assess practical, client-ready skills.</li></ul>Job Type: Full-timePay: Rs196,000.00 - Rs224,000.00 per monthWork Location: In person

Senior Google Ads Strategist and Analyst

Google Ads Manager &amp; Optimization Lead Pay: $400 - $500 per month Job Type: Full-time Work Location: Hybrid (3 days in-office, 2 days remote) Job Title: Google Ads Manager &amp; Optimization Lead About Digital Engage Digital Engage is a data-driven digital marketing agency helping businesses grow through strategic online advertising, powerful analytics, and high-performing campaigns. We&rsquo;re looking for a technically skilled Google Ads Manager who excels in flawless execution, daily optimization, and creative testing, particularly for service-based clients. This role is for the hands-on expert who brings strategy to life and fine-tunes campaigns for peak performance. Role Overview The Google Ads Manager &amp; Optimization Lead will be responsible for the meticulous implementation, daily management, and continuous optimization of Google Ads campaigns. This candidate is an expert in the platform's tools, focusing on the &quot;how&quot; &mdash; executing the strategic plan with precision, building assets, and managing the granular details that drive results, with a focus on lead-generation efficiency. Key Responsibilities<ul><li>Build, launch, and manage day-to-day operations of campaigns across Search, Display, YouTube, and Performance Max, with a focus on lead-generation objectives.</li><li>Execute the strategic plan set by the Senior Strategist, including detailed keyword expansion, high-converting ad copy creation, and asset preparation tailored to service audiences.</li><li>Perform daily and weekly monitoring of campaign performance, making rapid bid adjustments, budget pivots, and ad scheduling changes to maximize lead quality and volume.</li><li>Conduct systematic A/B tests on ad copy, extensions, landing pages, and audiences, analyzing results for implementation.</li><li>Manage extensive keyword lists, negative keywords, and audience lists with high organization to control costs and relevance in competitive service verticals.</li><li>Implement and ensure quality assurance of conversion tracking for leads, calls, and form submissions.</li><li>Prepare granular performance reports and highlight tactical optimization opportunities for review.</li><li>Stay updated on Google Ads platform updates and new executional features.</li></ul>Requirements<ul><li>5+ years of proven, hands-on experience actively managing and optimizing Google Ads campaigns, with a focus on lead generation.</li><li>A proven track record is mandatory. You must demonstrate hands-on management of accounts that have consistently met or exceeded lead volume and quality targets.</li><li>Preference will be given to candidates with significant experience managing campaigns for service-based businesses, understanding their unique keyword landscapes and conversion dynamics.</li><li>Advanced proficiency in Google Ads Editor for bulk changes and efficient large-account management.</li><li>Excellent skills in service-oriented ad copywriting, competitor analysis, and RSA (Responsive Search Ad) creation.</li><li>Solid, practical understanding of Google Analytics (GA4) for performance reporting and insight generation.</li><li>Exceptional attention to detail and organizational skills to manage multiple accounts and tasks simultaneously.</li><li>A proactive, test-and-learn mindset focused on continuous improvement.</li><li>Agency experience managing 5-7 concurrent accounts is required.</li></ul>Nice to Have<ul><li>Google Ads Certification(s).</li><li>Experience with Microsoft Ads, particularly for service industry keywords.</li><li>Basic design skills for simple display ad concepts (Canva, etc.).</li></ul>What We Offer<ul><li>Hybrid work schedule.</li><li>Collaborative, learning-focused team culture.</li><li>Opportunity to work on a diverse portfolio of active campaigns.</li><li>Note: As part of our hiring process, short-listed candidates will be required to perform a hands-on optimization task in a test account or demonstrate a diagnosis and implementation plan for a specific performance issue.</li></ul>Job Type: Full-timePay: Rs122,000.00 - Rs140,000.00 per monthWork Location: In person

Google Ads Manager & Optimization Lead

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