digital marketing specialist Jobs in Islamabad

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Nextgen BPO

We are looking for a results-oriented Paid Performance Marketing Specialist with proven expertise in managing paid digital advertising campaigns across Google and Meta platforms. The ideal candidate should have strong knowledge of campaign optimization, audience targeting, and performance analytics, along with a passion for achieving measurable marketing results. Experience in the aesthetic or beauty sector will be considered an advantage.Core Responsibilities:Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads platforms.Conduct search term analysis and audience targeting to improve campaign performance.Develop and test different campaign strategies including ad variations and performance testing.Monitor key performance metrics and provide data-driven recommendations for campaign improvement.Work closely with the creative team to enhance ad creatives, messaging, and conversion performance.Continuously optimize campaigns to improve ROI and lead generation results.Stay informed about new trends, tools, and best practices in digital performance marketing.Requirements:Minimum 3+ years of experience in performance marketing with hands-on work in Google Ads and Meta Ads.Strong English communication skills (written and spoken).Solid understanding of digital campaign strategy and performance metrics.Analytical mindset with the ability to interpret data and improve campaign outcomes.Interest or experience in the aesthetic or beauty industry is preferred.Ability to work efficiently in a fast-paced and target-driven environment.What We Offer:Opportunity to work in a professional and growth-oriented marketing environment.Exposure to high-end aesthetic and lifestyle marketing campaigns.Competitive salary package with career development opportunities.Location: Gulberg Greens, IslamabadJob Type: Full-timeWork Location: In person

Paid Performance Marketing Specialist

TenTwenty

Job OverviewWe are looking for a Senior Graphic &amp; Motion Designer to join the marketing department at tentwenty. This is a high-impact role requiring a candidate who is not only a creative powerhouse but also a technical expert in Figma and the Adobe Creative Suite. You will lead the creation of high-performing social media assets and SEM (Static + Video) ads for our Dubai-based clients.The ideal candidate must be an early adopter of AI tools and possess a &quot;systems-thinking&quot; approach to design&mdash;using Figma to build scalable, high-quality creative libraries that drive results across Google and Social platforms.Location: Islamabad (On-site)Experience: 5+ Years Key Responsibilities<ul><li>Figma-First Workflow: Utilize the complete Figma suite (Auto-layouts, Components, Variants) to create organized, scalable design systems for social media campaigns and display ad sets.</li><li>High-Conversion SEM Assets: Design and export high-impact static images, carousels, banners and video ads for Google &amp; Meta using Figma for layout and Photoshop for high-end retouching.</li><li>Social Media &amp; Motion Graphics: Develop trend-setting static posts and motion-heavy video ads (Reels, TikToks, YouTube Pre-rolls) using After Effects and Premiere Pro.</li><li>AI Integration: Expertly leverage AI tools (Midjourney, Adobe Firefly, Runway, or specialized Figma AI plugins) to generate assets, enhance imagery, and accelerate video production.</li><li>Dubai Market Focus: Create sophisticated visuals tailored to the luxury and corporate aesthetic of the Dubai/UAE market. Experience with Arabic typography or RTL (Right-to-Left) layouts in Figma is a significant advantage.</li><li>Collaborative Prototyping: Use Figma&rsquo;s prototyping features to present motion concepts and ad flows to the marketing lead and stakeholders before final production.</li></ul>Requirements &amp; Qualifications<ul><li>Figma Mastery: Expert-level skills in Figma. You should be comfortable building complex components and using Figma for more than just UI (e.g., social media kits, mood boards, and ad layouts).</li><li>Candidate having must experience with gulf clients.</li><li>Adobe Expert: Deep proficiency in After Effects, Premiere Pro, Photoshop, and Illustrator.</li><li>Experience: 5+ years in a digital agency or performance marketing environment, specifically handling high-volume ad creative.</li><li>AI-Driven: Proven experience using AI to optimize the creative workflow (e.g., prompt engineering for images or AI-assisted video editing).</li><li>Portfolio: A top-tier portfolio showcasing a mix of Figma-designed social kits, high-end Motion Graphics, and successful SEM campaigns.</li><li>Communication: Fluent English is required. (Arabic language skills or Arabic design experience is a major plus).</li></ul>Pay: Rs150,000.00 - Rs250,000.00 per monthWork Location: In person

Senior Graphic & Motion Designer (Figma & Creative Specialist)

Creative Chaos

<div>Job Summary: 
The Digital Marketing Manager at Creative Chaos will be responsible for leading and managing all digital marketing initiatives to drive brand awareness, customer acquisition, and retention. You will develop comprehensive digital marketing strategies, oversee a team, and work cross-functionally to ensure successful execution and optimization of campaigns across multiple digital channels.
Key Responsibilities:<ul><li>
Develop and implement end-to-end digital marketing strategies that align with business goals.</li><li>
Manage and optimize campaigns across paid media platforms including Google Ads, Facebook, LinkedIn, and programmatic advertising.</li><li>
Lead the SEO and SEM initiatives to improve organic search visibility and increase traffic.</li><li>
Oversee email marketing campaigns and marketing automation to boost engagement and conversion rates.</li><li>
Plan and manage content marketing efforts including collaborations with content creators and designers.</li><li>
Analyze campaign performance using analytics tools (Google Analytics, HubSpot, etc.) and provide actionable insights for continuous improvement.</li><li>
Manage digital marketing budgets and allocate resources effectively for maximum ROI.</li><li>
Lead, mentor, and support a digital marketing team to meet performance objectives.</li><li>
Stay updated on the latest trends and technologies in digital marketing to innovate and maintain Competitive advantage.</li></ul> 

Requirements 
<ul><li>
Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or a related field; Master&rsquo;s degree preferred.</li><li>
Minimum of 5 years of proven experience in digital marketing, with at least 2 years in a managerial role.</li><li>
Strong expertise in digital marketing channels including paid media, SEO, SEM, email marketing, and content marketing.</li><li>
Proficiency with digital marketing and analytics tools such as Google Ads, Facebook Ads Manager, Google Analytics, HubSpot, SEMrush, etc.</li><li>
Demonstrated experience managing budgets, campaigns, and teams effectively.</li><li>
Excellent leadership, communication, and project management skills.</li><li>
Ability to interpret data and drive strategic decisions based on analytics.</li><li>
Experience working in B2B technology, SaaS, or service-based industries is preferred.</li></ul></div>

Digital Marketing Manager

Think Higher Consultants

Job Overview: We are looking for a highly skilled and results-driven Senior Digital Marketer to take ownership of our digital growth efforts. This role involves planning, executing, and refining marketing strategies to increase brand visibility, attract quality traffic, and generate strong leads. The ideal candidate combines strategic thinking with hands-on expertise across digital channels.Key Responsibilities:<ul><li>Design and implement effective digital marketing plans across various online platforms.</li><li>Plan, run, and continuously improve paid campaigns on platforms like Google, Facebook/Instagram, and LinkedIn.</li><li>Manage and guide activities related to social media, content creation, and email marketing.</li><li>Track performance metrics and analyze campaign data to enhance results and maximize ROI.</li><li>Collaborate closely with design, content, and marketing teams to maintain consistent brand communication.</li><li>Apply SEO and SEM techniques to boost search rankings and organic reach.</li><li>Oversee marketing budgets and ensure efficient use of resources.</li><li>Keep up with emerging trends, tools, and best practices in digital marketing.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or a similar field.</li><li>Solid experience in digital marketing, including a few years handling senior-level responsibilities.</li><li>Strong understanding of SEO, paid media, and social media strategies.</li><li>Hands-on experience with tools such as Google Analytics, Google Ads, and Meta Ads Manager.</li><li>Strong analytical mindset with the ability to interpret data and make informed decisions.</li><li>Excellent organizational skills with the ability to manage multiple projects simultaneously.</li></ul>Job Type: Full-timeWork Location: In person

Senior Digital Marketing Specialist

Web matrix solutions

Digital Marketing ExpertLocation: [ I-8 Markaz Islamabad ] Salary: PKR 80,000 &ndash; 100,000 per month Job Type: Full-TimeJob OverviewWe are looking for a highly skilled Digital Marketing Expert with proven experience in paid advertising and SEO strategy. The ideal candidate must have hands-on expertise in Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, and Snapchat Ads, along with strong knowledge of Google Merchant Center, Google Analytics, and Google Tag Manager. The candidate must be capable of developing effective advertising and SEO strategies that improve traffic, conversions, and overall business growth.Key ResponsibilitiesPaid Advertising Management &amp; Strategy<ul><li>Plan, develop, and execute advertising strategies to increase conversions and maximize ROAS</li><li>Create and manage paid campaigns on:</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Google Ads (Search, Display, Shopping, YouTube, Performance Max)</li><li>TikTok Ads</li><li>Pinterest Ads</li><li>Snapchat Ads</li><li>Conduct audience research, competitor analysis, and targeting strategy</li><li>Set up and manage remarketing and retargeting campaigns</li><li>Perform A/B testing on creatives, audiences, landing pages, and campaign structures</li><li>Optimise campaigns based on performance data</li><li>Scale profitable campaigns and reduce wasted ad spend</li></ul>Google Merchant Center &amp; Shopping Campaigns<ul><li>Set up and manage Google Merchant Center accounts</li><li>Upload, optimise, and maintain product feeds</li><li>Fix product disapprovals and feed issues</li><li>Create and optimise Google Shopping campaigns</li><li>Improve product visibility and conversion performance</li></ul>SEO Strategy &amp; Implementation<ul><li>Develop and execute SEO strategies to increase organic traffic and search rankings</li><li>Perform keyword research based on search volume, competition, and business goals</li><li>Optimise website pages including:</li><li>Meta titles</li><li>Meta descriptions</li><li>Headings</li><li>Content optimisation</li><li>Analyse competitors and identify SEO opportunities</li><li>Improve website performance for search engines</li><li>Monitor keyword rankings, traffic, and SEO performance</li><li>Work with developers to ensure proper technical SEO implementation</li></ul>Tracking, Analytics &amp; Tag Setup<ul><li>Set up and manage tracking using:</li><li>Google Analytics (GA4)</li><li>Google Tag Manager (GTM)</li><li>Meta Pixel and Conversion API</li><li>TikTok Pixel, Pinterest Tag, Snapchat Pixel</li><li>Configure conversion tracking manually and via CMS platforms (Shopify, WordPress, etc.)</li><li>Set up ecommerce tracking and event tracking</li><li>Ensure accurate tracking of all conversions and campaign performance</li></ul>Google My Business (GMB) Management &amp; Tracking<ul><li>Set up and optimise Google My Business tracking</li><li>Configure call, click, and conversion tracking</li><li>Monitor and improve local business visibility and performance</li></ul>Reporting &amp; Performance Monitoring<ul><li>Monitor campaigns and website performance daily</li><li>Prepare daily, weekly, and monthly performance reports</li><li>Analyse key metrics including:</li><li>ROAS</li><li>CPA</li><li>CPC</li><li>CTR</li><li>Conversion Rate</li><li>Organic traffic growth</li><li>Provide actionable insights and optimisation recommendations</li><li>Continuously improve advertising and SEO performance</li></ul>Required Skills &amp; QualificationsTechnical Skills<ul><li>Strong experience with Meta Ads Manager</li><li>Strong experience with Google Ads (Search, Shopping, Performance Max)</li><li>Experience with TikTok, Pinterest, and Snapchat Ads</li><li>Strong grip on Google Merchant Center</li><li>Strong grip on Google Analytics (GA4)</li><li>Strong grip on Google Tag Manager</li><li>Strong knowledge of SEO strategies and keyword research</li><li>Experience with conversion tracking setup (manual and CMS-based)</li></ul>Analytical &amp; Strategic Skills<ul><li>Ability to develop effective advertising strategies</li><li>Ability to develop effective SEO strategies</li><li>Strong understanding of audience targeting and behaviour</li><li>Strong campaign optimisation skills</li><li>Strong reporting and performance analysis skills</li></ul>Preferred Qualifications<ul><li>Experience with ecommerce businesses</li><li>Experience with Shopify or WordPress</li><li>Google Ads certification preferred</li><li>Meta Ads certification preferred</li></ul>What We Offer<ul><li>Salary: PKR 80,000 &ndash; 100,000 per month</li><li>Career growth opportunities</li><li>Professional work environment</li><li>Long-term position</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Digital Marketing Expert

Tech Solutions Pro

Job Description:We are looking for an experienced Performance marketer Google &amp; Meta Ads with at least 3 years of hands-on experience in managing and optimizing paid advertising campaigns. The ideal candidate will be responsible for planning, executing, and monitoring Google Ads campaigns to drive traffic, leads, and conversions while maximizing ROI.Key Responsibilities:<ul><li>Plan, create, and manage Google Ads campaigns (Search, Display, Remarketing, YouTube)</li><li>Conduct keyword research and competitor analysis</li><li>Optimize ads for CTR, CPC, Quality Score, and conversions</li><li>Monitor daily campaign performance and budgets</li><li>Create compelling ad copies and A/B test variations</li><li>Track conversions using Google Analytics &amp; Tag Manager</li><li>Prepare and share performance reports with insights</li><li>Stay updated with Google Ads trends and best practices</li></ul>Required Skills &amp; Qualifications:<ul><li>Minimum 3 years of proven experience with Google Ads</li><li>Strong knowledge of Google Analytics &amp; conversion tracking</li><li>Experience managing multiple campaigns and budgets</li><li>Understanding of SEO, landing page optimization, and funnels</li><li>Analytical mindset with data-driven decision-making</li><li>Google Ads Certification (preferred)</li></ul>Preferred Skills:<ul><li>Experience with eCommerce and lead generation campaigns</li><li>Knowledge of Facebook/Meta Ads (plus point)</li><li>Strong communication and reporting skills</li></ul>What We Offer:<ul><li>Competitive salary</li><li>Growth opportunities</li><li>Collaborative work environment</li></ul>and apply here for fast response : https://workzenpro.com/jobs/3de5d5dc-5edf-404a-b8ba-28e36eb56c1cJob Type: Full-timePay: Rs70,000.00 - Rs100,000.00 per monthEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>above: 3 years (Preferred)</li></ul>Work Location: In person

Performance marketer Google & Meta Ads

AK CONSULTANTS Pvt Ltd

Job Title: Digital Marketing SpecialistCompany: eduapply.comLocation: Islamabad (On-site)Job Type: Full-timeSalary: 60k - 80k______________About eduapply.com:Eduapply.com is a growing edtech platform that simplifies the global university application process for students and recruitment partners. With a presence across multiple countries, we&rsquo;re committed to helping students find the best educational opportunities worldwide. To support our rapid growth, we&rsquo;re hiring a Digital Marketing Specialist to join our in-house marketing team.______________Job Summary:As a Digital Marketing Specialist at eduapply.com, you will play a key role in driving online visibility, engagement, and lead generation. You&rsquo;ll be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms, while collaborating closely with our design, content, and admissions teams.______________Key Responsibilities:<ul><li>Plan, manage, and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.)</li><li>Develop and implement SEO strategies to boost organic visibility and traffic</li><li>Manage social media content and engagement across platforms (Facebook, Instagram, LinkedIn)</li><li>Track and report on campaign performance using Google Analytics, GA4, and other tools</li><li>Create and manage email marketing campaigns and automation workflows</li><li>Collaborate with the creative team for compelling ad and content visuals</li><li>Monitor industry trends and propose innovative marketing ideas for lead generation</li></ul>______________Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field</li><li>2+ years of hands-on experience in digital marketing</li><li>Strong knowledge of Google Ads, Facebook/Meta Ads Manager, and SEO best practices</li><li>Familiarity with tools like Google Analytics, GA4, Search Console, SEMrush or Ahrefs</li><li>Excellent communication skills and attention to detail</li><li>Experience with email marketing platforms like Mailchimp or Zoho Campaigns</li></ul>______________Nice to Have:<ul><li>Experience in the education or edtech industry</li><li>Basic knowledge of WordPress or other CMS</li><li>Ability to edit visuals using Canva or Adobe tools</li><li>Understanding of student recruitment funnels and lead nurturing</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

Digital Marketing Specialist

Explore 59+ Sem specialist in Islamabad this April. Find roles across top companies and apply now to boost your career.