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digital marketing specialist Jobs in Islamabad

digital marketing specialist

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climate change specialist

google ads specialist

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Mablay Beauty Pvt Ltd.

Mablay Beauty | VINC&Eacute; is looking for a driven Google Ads Specialist who excels at combining data, creativity, and strategy. If you&rsquo;re passionate about maximizing campaign performance, leveraging digital advertising expertise, and turning insights into results, this is the role for you.Below are the details:<ul><li>Managing high-performing Google Ads campaigns.</li><li>Strong skills in keyword research, ad copywriting, and bid strategy.</li><li>Deep understanding of audience targeting, conversion tracking, and retargeting strategies.</li><li>Proficiency in Google Analytics and Google Tag Manager.</li><li>Ability to optimize campaigns based on CPA, ROAS, and other key metrics.</li><li>Experience with e-commerce and lead generation campaigns is a plus.</li></ul>Skills &amp; Qualifications:<ul><li>Bachelor's degree in Business, Marketing, or a related discipline.</li><li>Minimum 3 years of hands-on experience with Google Ads.</li><li>Proven track record in managing Google Ads and PPC campaigns.</li></ul>Salary: Market CompetitiveJob Type: Full-timeWork Location: In person

Google Ads Specialist

Crawlbytes Pvt Ltd.Website Development Designing Services - SEO Company & Digital Marketing Agency i

Job Title: Digital Marketing Specialist (Facebook &amp; Google Ads Expert) Location: G-11 Markaz, Islamabad Experience Required: 2&ndash;4 Years Job Type: Full-TimeHow to Apply:Share your CV and portfolio on WhatsApp: 0333-5842137Job Overview:We are looking for a results-driven and experienced Digital Marketing Specialist who is an expert in Facebook (Meta) Ads and Google Ads. The ideal candidate must have hands-on experience in creating, managing, and optimizing paid advertising campaigns to generate leads and maximize ROI.If you are analytical, creative, and performance-focused, we would love to have you on our team.Key Responsibilities:<ul><li>Plan, create, and manage ad campaigns on Facebook/Instagram (Meta Ads) and Google Ads</li><li>Perform audience research, competitor analysis, and keyword research</li><li>Set up conversion tracking (Meta Pixel &amp; Google Tag Manager)</li><li>Optimize campaigns for maximum ROI and lower CPC/CPA</li><li>Manage Search, Display, YouTube, and Remarketing campaigns</li><li>A/B testing of ad creatives, copies, and landing pages</li><li>Prepare weekly and monthly performance reports</li><li>Stay updated with the latest trends and algorithm changes</li></ul>Requirements:<ul><li>2&ndash;4 years of proven experience in Facebook &amp; Google Ads</li><li>Strong understanding of campaign structure and funnel strategy</li><li>Experience with Google Analytics &amp; conversion tracking</li><li>Ability to manage multiple accounts and budgets</li><li>Strong analytical and problem-solving skills</li><li>Good communication skills</li><li>Portfolio or case studies required</li></ul>What We Offer:<ul><li>Competitive salary (based on experience)</li><li>Growth opportunities</li><li>Friendly and professional work environment</li><li>Performance-based incentives</li></ul>Job Type: Full-timePay: Rs70,000.00 - Rs110,000.00 per monthWork Location: In person

Digital Marketing Specialist

Two Guys Home Furnishings

We are looking for a performance-driven Google Ads Specialist to manage and optimize paid advertising campaigns across multiple brands, including service-based and e-commerce websites. The ideal candidate must be data-focused, strategic, and experienced in generating measurable ROI.Key Responsibilities<ul><li>Plan, launch, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube).</li><li>Develop documented campaign strategies before launch (objective, targeting, budget, KPI).</li><li>Conduct keyword research and competitor analysis.</li><li>Optimize campaigns regularly (bidding, negative keywords, A/B testing).</li><li>Ensure proper conversion tracking setup (GA4, GTM, Pixels).</li><li>Monitor budgets and prevent unnecessary ad spend.</li><li>Coordinate with SEO and Social Media teams for aligned strategy.</li><li>Improve CTR, lower CPC, and maximize conversions/ROAS.</li><li>Analyze landing page performance and suggest improvements.</li><li>Prepare detailed monthly performance reports.</li><li>Immediately report major performance drops or technical issues.</li></ul>Requirements<ul><li>5+ years of hands-on Google Ads experience.</li><li>Strong understanding of conversion tracking and analytics.</li><li>Experience managing both service-based and e-commerce campaigns.</li><li>Knowledge of keyword strategy and search intent.</li><li>Data-driven mindset with analytical thinking.</li><li>Experience with GA4, GTM, and remarketing campaigns.</li><li>Ability to manage multiple projects simultaneously.</li><li>Strong communication and reporting skills.</li></ul>Performance Expectations<ul><li>Campaign strategy must be documented before execution.</li><li>Budget must be approved before launch.</li><li>Monthly report submission is mandatory.</li><li>Performance benchmarks must be clearly defined (CPL, ROAS, CTR).</li><li>Continuous optimization required &mdash; no passive campaigns.</li></ul>Job Type: Full-timeWork Location: In person

DeWebWiz

The Senior Performance Marketing Specialist will be responsible for the strategic planning, execution, optimisation, and scaling of paid advertising campaigns across Google Ads and Meta Ads ecosystems.This role requires a commercially minded individual with a deep understanding of eCommerce performance metrics, full-funnel strategy, attribution modelling, and budget efficiency.The successful candidate must demonstrate a proven track record of scaling online revenue while maintaining strong return on ad spend (ROAS) and cost control.Key Responsibilities1. Paid Media Strategy &amp; Execution<ul><li>Develop and implement comprehensive paid media strategies across:</li><li>Google Ads (Search, Shopping, Performance Max, Display, YouTube)</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Build structured full-funnel acquisition frameworks (Prospecting, Retargeting, Loyalty)</li><li>Align paid media initiatives with overall commercial and revenue targets</li><li>Conduct competitor analysis and market research</li></ul>2. Campaign Optimisation &amp; Scaling<ul><li>Monitor and optimise KPIs including:</li><li>ROAS</li><li>CPA</li><li>CAC</li><li>CTR</li><li>Conversion Rate</li><li>Execute structured A/B testing frameworks (creative, audience, copy, landing pages)</li><li>Identify scaling opportunities while maintaining profitability thresholds</li><li>Improve audience segmentation and advanced retargeting strategies</li></ul>3. Data, Tracking &amp; Attribution<ul><li>Ensure accurate tracking implementation including:</li><li>Google Tag Manager</li><li>GA4</li><li>Meta Pixel</li><li>Conversion API (CAPI)</li><li>Oversee Google Merchant Center feed optimisation</li><li>Analyse attribution models and identify data discrepancies</li><li>Produce structured weekly and monthly performance reports with strategic insights</li></ul>4. Budget &amp; Forecast Management<ul><li>Manage and allocate advertising budgets effectively</li><li>Forecast revenue and acquisition targets</li><li>Maintain disciplined cost control and margin protection</li><li>Recommend strategic budget reallocations based on performance data</li></ul>5. Creative &amp; CRO Collaboration<ul><li>Provide performance-driven creative direction to content teams</li><li>Guide development of:</li><li>Static and video ads</li><li>Product-focused creatives</li><li>UGC-style campaigns</li><li>Collaborate on landing page optimisation and conversion rate improvement initiatives</li></ul>Job Type: Full-timePay: From Rs60,000.00 per monthWork Location: In person

Ads Expert Google & Meta

Megalecture Technology Pvt Ltd

We are looking for a creative and data-driven Social Media &amp; Marketing Specialist to join our team. In this role, you will be the voice of our brand across all digital channels, responsible for building a strong online presence, engaging our community, and executing marketing campaigns that drive measurable growth.Key Responsibilities<ul><li>Content Creation: Design and publish high-quality, engaging content (original text, images, and videos) tailored for platforms like Instagram, TikTok, LinkedIn, and Facebook.</li><li>Strategy Development: Design and implement a comprehensive social media strategy that aligns with our overarching business goals and brand identity.</li><li>Community Management: Monitor social channels daily to respond to comments, messages, and reviews in a professional and timely manner.</li><li>Campaign Management: Plan and execute both organic and paid social media campaigns (e.g., Facebook Meta Business Manager, Google Ads) to support product launches and promotions.</li><li>Analytics &amp; Reporting: Track key performance indicators (KPIs) like reach, engagement, and conversion rates using tools such as Google Analytics and Hootsuite.</li><li>Trend Monitoring: Stay up-to-date with the latest social media trends, algorithm changes, and emerging digital marketing technologies.</li><li>Collaboration: Work closely with the marketing, sales, and design teams to ensure brand consistency across all touchpoints.</li></ul>Required Skills &amp; Qualifications<ul><li>Education: Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or a related field.</li><li>Experience: 2&ndash;4 years of proven work experience in social media or digital marketing.</li><li>Technical Proficiency:</li><li>Strong knowledge of Adobe Creative Suite (Photoshop, Premiere) or Canva.</li><li>Experience with social media management tools (e.g., Buffer, Sprout Social).</li><li>Communication: Excellent copywriting and storytelling skills with a keen eye for detail.</li><li>Analytical Skills: Ability to translate data into actionable insights and strategic recommendations.</li><li>Adaptability: Ability to multitask and perform under pressure in a fast-paced environment.</li></ul>Preferred Qualifications<ul><li>Experience in influencer marketing and relationship management.</li><li>Knowledge of SEO/SEM best practices.</li><li>Experience managing advertising budgets and ROI forecasting.</li></ul>Job Types: Full-time, Part-time, Internship, FresherPay: Rs35,000.00 - Rs80,000.00 per monthExpected hours: 45 per weekWork Location: In person

Social Media and Meta Marketing Lead

Web matrix solutions

Digital Marketing ExpertLocation: [ I-8 Markaz Islamabad ] Salary: PKR 80,000 &ndash; 100,000 per month Job Type: Full-TimeJob OverviewWe are looking for a highly skilled Digital Marketing Expert with proven experience in paid advertising and SEO strategy. The ideal candidate must have hands-on expertise in Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, and Snapchat Ads, along with strong knowledge of Google Merchant Center, Google Analytics, and Google Tag Manager. The candidate must be capable of developing effective advertising and SEO strategies that improve traffic, conversions, and overall business growth.Key ResponsibilitiesPaid Advertising Management &amp; Strategy<ul><li>Plan, develop, and execute advertising strategies to increase conversions and maximize ROAS</li><li>Create and manage paid campaigns on:</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Google Ads (Search, Display, Shopping, YouTube, Performance Max)</li><li>TikTok Ads</li><li>Pinterest Ads</li><li>Snapchat Ads</li><li>Conduct audience research, competitor analysis, and targeting strategy</li><li>Set up and manage remarketing and retargeting campaigns</li><li>Perform A/B testing on creatives, audiences, landing pages, and campaign structures</li><li>Optimise campaigns based on performance data</li><li>Scale profitable campaigns and reduce wasted ad spend</li></ul>Google Merchant Center &amp; Shopping Campaigns<ul><li>Set up and manage Google Merchant Center accounts</li><li>Upload, optimise, and maintain product feeds</li><li>Fix product disapprovals and feed issues</li><li>Create and optimise Google Shopping campaigns</li><li>Improve product visibility and conversion performance</li></ul>SEO Strategy &amp; Implementation<ul><li>Develop and execute SEO strategies to increase organic traffic and search rankings</li><li>Perform keyword research based on search volume, competition, and business goals</li><li>Optimise website pages including:</li><li>Meta titles</li><li>Meta descriptions</li><li>Headings</li><li>Content optimisation</li><li>Analyse competitors and identify SEO opportunities</li><li>Improve website performance for search engines</li><li>Monitor keyword rankings, traffic, and SEO performance</li><li>Work with developers to ensure proper technical SEO implementation</li></ul>Tracking, Analytics &amp; Tag Setup<ul><li>Set up and manage tracking using:</li><li>Google Analytics (GA4)</li><li>Google Tag Manager (GTM)</li><li>Meta Pixel and Conversion API</li><li>TikTok Pixel, Pinterest Tag, Snapchat Pixel</li><li>Configure conversion tracking manually and via CMS platforms (Shopify, WordPress, etc.)</li><li>Set up ecommerce tracking and event tracking</li><li>Ensure accurate tracking of all conversions and campaign performance</li></ul>Google My Business (GMB) Management &amp; Tracking<ul><li>Set up and optimise Google My Business tracking</li><li>Configure call, click, and conversion tracking</li><li>Monitor and improve local business visibility and performance</li></ul>Reporting &amp; Performance Monitoring<ul><li>Monitor campaigns and website performance daily</li><li>Prepare daily, weekly, and monthly performance reports</li><li>Analyse key metrics including:</li><li>ROAS</li><li>CPA</li><li>CPC</li><li>CTR</li><li>Conversion Rate</li><li>Organic traffic growth</li><li>Provide actionable insights and optimisation recommendations</li><li>Continuously improve advertising and SEO performance</li></ul>Required Skills &amp; QualificationsTechnical Skills<ul><li>Strong experience with Meta Ads Manager</li><li>Strong experience with Google Ads (Search, Shopping, Performance Max)</li><li>Experience with TikTok, Pinterest, and Snapchat Ads</li><li>Strong grip on Google Merchant Center</li><li>Strong grip on Google Analytics (GA4)</li><li>Strong grip on Google Tag Manager</li><li>Strong knowledge of SEO strategies and keyword research</li><li>Experience with conversion tracking setup (manual and CMS-based)</li></ul>Analytical &amp; Strategic Skills<ul><li>Ability to develop effective advertising strategies</li><li>Ability to develop effective SEO strategies</li><li>Strong understanding of audience targeting and behaviour</li><li>Strong campaign optimisation skills</li><li>Strong reporting and performance analysis skills</li></ul>Preferred Qualifications<ul><li>Experience with ecommerce businesses</li><li>Experience with Shopify or WordPress</li><li>Google Ads certification preferred</li><li>Meta Ads certification preferred</li></ul>What We Offer<ul><li>Salary: PKR 80,000 &ndash; 100,000 per month</li><li>Career growth opportunities</li><li>Professional work environment</li><li>Long-term position</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Digital Marketing Expert

FGT General Trading LLC

Job Description: Senior Digital Marketing Manager &ndash; eCommerceJob Title: Senior Digital Marketing Manager &ndash; eCommerce Location: Islamabad, PakistanRole OverviewWe are seeking a highly strategic and performance-driven Senior Digital Marketing Manager with 8+ years of proven experience in eCommerce growth and marketplace scaling. The ideal candidate will have deep expertise in Amazon, Noon, Shopify, and multi-channel paid media, with a strong ability to drive revenue growth, optimize performance marketing, and lead data-driven decision-making.This is a leadership-level role responsible for owning digital growth strategy, marketplace expansion, customer acquisition, retention marketing, and full-funnel performance optimization across regional and international markets (especially UAE/GCC).Key Responsibilities1. Strategic eCommerce &amp; Marketplace Leadership<ul><li>Develop and execute end-to-end eCommerce growth strategies across Amazon, Noon, Shopify, and other regional/global marketplaces.</li><li>Lead marketplace expansion, product launch strategies, and revenue scaling initiatives.</li><li>Oversee advanced listing optimization (SEO, A+ content, enhanced brand content).</li><li>Manage pricing strategy, promotions, demand forecasting, and competitor intelligence.</li><li>Monitor marketplace algorithm updates and adapt strategy accordingly.</li><li>Drive revenue, profitability, and market share growth.</li></ul>2. Performance Marketing &amp; Paid Media Strategy<ul><li>Architect and scale high-performance paid campaigns across:</li><li>Google Ads (Search, Shopping, Display, Performance Max)</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>TikTok Ads</li><li>Amazon PPC &amp; DSP</li><li>Noon Sponsored Ads</li><li>Own budget allocation, forecasting, and ROI optimization.</li><li>Optimize campaigns for ROAS, CAC, LTV, and customer acquisition scalability.</li><li>Implement advanced retargeting, audience segmentation, and funnel optimization strategies.</li><li>Conduct attribution modeling and cross-channel performance analysis.</li></ul>3. Brand, Content &amp; Social Commerce Strategy<ul><li>Develop comprehensive content and social commerce strategies aligned with brand positioning.</li><li>Lead creative direction for performance ads, product storytelling, and video marketing.</li><li>Manage social media calendars, influencer collaborations, and community growth initiatives.</li><li>Align content strategy with conversion and revenue objectives.</li></ul>4. Data Analytics, Reporting &amp; Business Intelligence<ul><li>Define and track KPIs including Revenue, ROAS, CAC, LTV, AOV, CVR, CTR, and retention metrics.</li><li>Build performance dashboards using GA4, Meta Business Manager, and marketplace analytics.</li><li>Deliver executive-level monthly and quarterly performance reports.</li><li>Translate data insights into actionable growth strategies.</li><li>Conduct cohort analysis, funnel diagnostics, and profitability analysis.</li></ul>5. Shopify &amp; Conversion Rate Optimization (CRO)<ul><li>Lead UX/UI improvements and conversion strategy for Shopify store.</li><li>Implement A/B testing for product pages, landing pages, checkout flow, and ads.</li><li>Optimize website speed, mobile responsiveness, and technical SEO.</li><li>Integrate and manage Shopify apps, CRM, and automation tools.</li><li>Improve retention marketing through email flows, abandoned cart sequences, and lifecycle campaigns.</li></ul>6. Leadership &amp; Cross-Functional Collaboration<ul><li>Lead and mentor junior marketers, content creators, and performance specialists.</li><li>Collaborate with supply chain, finance, and product teams for synchronized growth.</li><li>Manage external agencies and freelancers when required.</li><li>Ensure alignment between digital marketing strategy and overall business objectives.</li></ul>Required Qualifications &amp; Experience<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field (MBA preferred).</li><li>8+ years of hands-on digital marketing experience, with at least 5 years in eCommerce.</li><li>Demonstrated success in scaling revenue on Amazon, Noon, and Shopify.</li><li>Strong expertise in SEO, SEM, PPC, CRO, and performance analytics.</li><li>Proven experience managing large advertising budgets with measurable ROI.</li><li>Deep understanding of digital attribution models and multi-channel funnels.</li><li>Strong strategic thinking, analytical mindset, and leadership capabilities.</li><li>Excellent communication, presentation, and stakeholder management skills.</li></ul>Preferred Skills &amp; Expertise<ul><li>Advanced knowledge of Amazon Seller Central &amp; Vendor Central.</li><li>Experience with Shopify Plus (preferred).</li><li>Hands-on expertise with CRM &amp; automation tools (Klaviyo, Mailchimp).</li><li>Familiarity with heatmap tools (Hotjar, Crazy Egg) and CRO platforms.</li><li>Strong understanding of UAE/GCC eCommerce landscape and consumer behavior.</li><li>Experience managing cross-border eCommerce operations.</li></ul>What We&rsquo;re Looking For<ul><li>A growth-oriented digital leader, not just a campaign manager.</li><li>Someone who understands profitability, not just traffic.</li><li>A data-driven decision maker who can translate analytics into revenue.</li><li>A proactive problem-solver with ownership mindset.</li><li>A strategic thinker capable of scaling brands in competitive marketplaces.</li></ul>Job Type: Full-timePay: Rs200,000.00 - Rs220,000.00 per monthWork Location: In person

Senior Digital Marketer

Explore 76+ Sem specialist in Islamabad this March. Find roles across top companies and apply now to boost your career.

76 sem specialist jobs In Islamabad

Google Ads Specialist

Digital Marketing Specialist

Google Ads Specialist

Ads Expert Google & Meta

Social Media and Meta Marketing Lead

Digital Marketing Expert

Senior Digital Marketer