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assistant brand manager - classics & magnum Jobs in Karachi

assistant brand manager - classics & magnum

brand manager

brand manager - pakistan

senior brand manager

A.A Joyland (Pvt) Ltd

AA Joyland Pvt. Ltd. is looking to hire Brand Manager for its Marketing Department-Head Office based in Karachi.Role SummaryThe Brand Manager will be responsible for developing, implementing, and monitoring marketing and brand strategies that strengthen our amusement park&rsquo;s identity, enhance customer engagement, and drive footfall across all outlets nationwide. This role requires creativity, strong market understanding, and the ability to translate customer insights into impactful campaigns and experiences.<ul><li>Bachelor&rsquo;s/Master&rsquo;s in Marketing, Business Administration, or related field.</li><li>4&ndash;6 years of experience in brand/marketing management (experience in retail, FMCG, or entertainment preferred).</li><li>Strong understanding of customer engagement and digital marketing strategies.</li><li>Creative thinker with excellent communication and presentation skills.</li><li>Ability to manage multiple campaigns across different cities/outlets.</li><li>Salary: 100k - 120k</li></ul>Key Responsibilities:Brand Strategy &amp; Positioning<ul><li>Develop and implement brand strategies that align with company objectives.</li><li>Ensure consistent brand messaging, identity, and positioning across all outlets.</li><li>Monitor market trends, competitors, and customer insights to refine brand direction.</li></ul>Marketing &amp; Promotions<ul><li>Plan and execute marketing campaigns (ATL/BTL/Digital) to increase customer footfall.</li><li>Work with operations and business development teams to develop promotional offers, seasonal campaigns, and thematic events.</li><li>Manage social media presence, influencer collaborations, and community engagement activities.</li></ul>Customer Experience &amp; Engagement<ul><li>Collaborate with operations and events teams to ensure branding translates into on-ground experiences.</li><li>Introduce engagement activities (character meet &amp; greet, shows, themed weekends, etc.) that reinforce brand value.</li><li>Monitor customer feedback, reviews, and service experience to continuously enhance brand reputation.</li></ul>Collaboration &amp; Partnerships<ul><li>Build alliances with schools, corporates, and partner brands to strengthen brand presence.</li><li>Oversee co-branding activities and ensure alignment with brand guidelines.</li></ul>Performance Tracking<ul><li>Monitor ROI of campaigns and report performance metrics (footfall, sales uplift, engagement rate).</li><li>Conduct brand health analysis and competitor benchmarking.</li></ul>Key Competencies<ul><li>Brand Development &amp; Positioning</li><li>Creative Campaign Planning</li><li>Digital &amp; Social Media Marketing</li><li>Customer-Centric Mindset</li><li>Event &amp; Promotional Management</li><li>Analytical &amp; Reporting Skills</li><li>Team Collaboration &amp; Leadership</li></ul>Interested candidates may share their CV at careers@aajoyland.com with mentioning the position title in the subject line.Job Type: Full-timePay: Rs100,000.00 - Rs120,000.00 per monthWork Location: In person

Brand Manager

Hiring Talent

We are looking for an Assistant Brand Manager &ndash; Consumer Division to support brand strategy execution, enhance consumer engagement, and ensure effective in-market implementation of marketing plans and campaigns for our client.Key Responsibilities<ul><li>Support the Brand Manager in executing marketing and promotional strategies across all channels</li><li>Conduct regular market visits to assess product visibility, pricing, and competitor activities</li><li>Gather and report market intelligence and consumer insights</li><li>Coordinate with agencies for BTL activations, POS rollouts, and promotional campaigns</li><li>Assist in brand communication, digital marketing, and social media management</li><li>Monitor campaign effectiveness and prepare performance reports</li><li>Collaborate with sales and trade teams for smooth in-market execution</li><li>Contribute to product innovation, packaging, and new launches</li></ul>Requirements<ul><li>Qualification: Bachelor&rsquo;s degree in Marketing (Master&rsquo;s preferred)</li><li>Experience: 2&ndash;3 years in Advertising, Consumer Marketing, or Brand Management</li><li>Strong understanding of ATL &amp; BTL marketing, market research, digital and social media strategy, and vendor management</li><li>Excellent coordination, analytical, and communication skills</li></ul>Do you possess the required skillset? If yes, apply now.Job Type: Full-timeEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>consumer marketing: 2 years (Preferred)</li><li>advertising: 2 years (Preferred)</li><li>brand management: 1 year (Preferred)</li><li>ATL/BTL marketing: 1 year (Preferred)</li></ul>Work Location: In person

Assistant Brand Manager - Consumer Division

Shan Foods Private Limited

<div>
 
 
 Get to know us
 
 
 
 At Shan Foods, we get it - food isn&rsquo;t just fuel, it&rsquo;s connection, culture, and convenience. As a global food brand, we&rsquo;re bringing real flavor to kitchens worldwide and making meals simpler, tastier, and more fun. We&rsquo;re more than just spices - we&rsquo;re a team of creators, learners, and doers. At Shan, you&rsquo;ll grow, evolve and help shape what the future of food looks &amp; tastes like.
 
 
 
 
 
 Shan Foods is a global equal opportunity employer, offering top of the line compensation &amp; benefits, an inclusive working environment and avenues for growth. We believe in growing together and constantly learning from everyone around us. Our people are not only driving the business, they are all contributing towards the growth of the food industry worldwide.
 
 
 
 
 
 
 Let's give you a quick sneak peek into the life of a Brand Manager
 
 
 
 As a Brand Manager for our international marketing function, you will identify opportunities, plan, develop and direct the marketing efforts for the assigned Brands &amp; Markets in line with the marketing strategy presented and approved. You will be responsible to manage the top and bottom line of assigned brand &amp; market portfolio.
 
 
 
 
 
 
 Location
 
 
 
 Karachi
 
 
 
 
 
 
 Things you will be doing as a Brand Manager
 
 
 <ul>
 <li>
 Lead the thinking process of Marketing &amp; Business Plans to ensure development of creative consumer driven plans that will generate profitable volume growth for the Business
 </li>
 <li>
 Lead IPM (Innovation Process Meeting) Process to meet Consumer plus Business feasibility-based NPDs
 </li>
 <li>
 Manage Innovation Projects with agility and proficiency to deliver OTIF launches
 </li>
 <li>
 Develop consumption occasions for the brand in order to drive frequency and consumption for the brand
 </li>
 <li>
 Develop marketing plans for respective regions in line with consumer &amp; shopper insights and shortlisting relevant platforms for the TG in most efficient manner
 </li>
 <li>
 Manage demand &amp; forecast numbers for brand, managing financial budgets to land at desired NC &amp; PAT and drive topline and NSV achievement
 </li>
 <li>
 Develop integrated marketing programs that leverage key brand concepts to differentiate the brand from the competition
 </li>
 <li>
 Report Primary and Secondary Sales Analysis to on a monthly basis in order to gain relevant insights and take actions accordingly
 </li>
 <li>
 Collaborate with relevant stakeholders including International Business Unit sales team to drive business growth
 </li>
 <li>
 Maintain Pricing Grids and Competitive Grids and report them
 </li>
 <li>
 Maintain Tracking of Gross Margins, COGs and Profitability on a monthly basis, ensure close follow-up of spending and control of budgets
 </li>
 <li>
 Lead team to plan and execute marketing campaigns and strategies including Online campaigns, web site, use of digital/social media/ ATL BTL as per budgets and timelines
 </li>
 <li>
 Track and evaluate the impact of strategies and campaigns, ensuring timely reporting
 </li>
 </ul>
 
 
 
 
 
 What are we looking for in you?
 
 
 <ul>
 <li>
 BBA/MBA
 </li>
 <li>
 Minimum 4-6 years of marketing experience ideally in FMCG
 </li>
 <li>
 Strategic Marketing Approach &amp; financial acumen
 </li>
 <li>
 Project Management
 </li>
 <li>
 Consumer and Customer Insight
 </li>
 <li>
 Market Understanding and Marketing Frameworks
 </li>
 <li>
 Stakeholder management
 </li>
 <li>
 Initiative &amp; Drive
 </li>
 <li>
 Strong Interpersonal &amp; Communication skills
 </li>
 <li>
 Creativity
 </li>
 <li>
 Strong Negotiation skills
 </li>
 </ul>
</div>

Flora Food Group

<div><div>About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.</div> 
Brand Manager - Pakistan

Are you ready to lead the Number One Margarine brand in Pakistan? We are looking for a passionate and results-driven Brand Manager to take charge of its marketing strategy and execution.

You'll report directly to the Head of Marketing South Asia while working closely with both local and regional functions. This is your chance to make a real impact in a high-energy, high-accountability environment.

What You'll Do
<ul>
<li>Own and lead brand strategy and positioning aligned with regional and global direction</li>
<li>Develop consumer-first growth plans across the full marketing mix</li>
<li>Build joint marketing plans for retail and food solution customers</li>
<li>Drive media, digital, and promotional activations with robust A&amp;P investment strategies</li>
<li>Manage external agencies to deliver impactful campaigns and activations</li>
<li>Set and track KPIs, using data to optimize performance</li>
<li>Collaborate with cross-functional teams across Sales, Finance, R&amp;D, and Supply Chain.</li>
</ul>
What Does It Take to Be Successful?
<ul>
<li> Bachelor's degree in Business Management, preferably in Marketing</li>
<li>3-4 years of experience in Brand Management/Marketing (FMCG experience is a plus)</li>
<li>Experience in both retail and food solutions marketing</li>
<li>Strong interpersonal and relationship management skills</li>
<li>Self-confident, assertive, and passionate about consumer-first marketing.</li>
</ul>
What's next?

Join us and be part of a dynamic team that values innovation, collaboration, and excellence. Apply now to shape the future of our brands in Pakistan!

We would like to receive your application on or before 6th November 2025.<div>
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.</div></div>

Brand Manager - Pakistan

We are looking for a Brand Manager - Pharma for our client to lead their strategic marketing efforts, enhance brand equity, and manage the product portfolio.Location: DHA, KarachiResponsibilities<ul><li>Develop and execute strategic product plans in alignment with business objectives</li><li>Oversee the entire product lifecycle, from launch to performance evaluation</li><li>Build and maintain relationships with key stakeholders and medical bodies</li><li>Collaborate with R&amp;D, regulatory, sales, and marketing teams to ensure successful product development and launch</li><li>Manage product budgets and monitor expenditures</li><li>Train and develop sales and marketing teams on product features and positioning</li></ul>Requirements<ul><li>Qualification:Pharm-D, or MBBS</li><li>Experience: 4 to 5 years of relevant professional experience (preferably in Gynae or OBS)</li><li>Skills:Strong strategic thinking and project management capabilities</li><li>Effective communication and presentation skills</li><li>Adequate medical knowledge to understand product mechanisms</li></ul>If you possess the desired skillset, apply now.Job Type: Full-timeApplication Question(s):<ul><li>Are you comfortable working onsite in DHA?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>brand management in the pharma industry: 4 years (Preferred)</li><li>provide training on product feature: 2 years (Preferred)</li></ul>Work Location: In person

Brand Manager - Pharma

<div>
 
 About Flora Food Group
 
 
 
 We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can&rsquo;t Believe It&rsquo;s Not Butter, Rama, and Violife, together with our local brands and Professional business.
 
 
 Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
 
 
 
 Brand Manager - Pakistan
 
 
 
 Are you ready to lead the Number One Margarine brand in Pakistan? We are looking for a passionate and results-driven Brand Manager to take charge of its marketing strategy and execution.
 
 
 You&rsquo;ll report directly to the Head of Marketing South Asia while working closely with both local and regional functions. This is your chance to make a real impact in a high-energy, high-accountability environment.
 
 
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Own and lead brand strategy and positioning aligned with regional and global direction
 </li>
 <li>
 Develop consumer-first growth plans across the full marketing mix
 </li>
 <li>
 Build joint marketing plans for retail and food solution customers
 </li>
 <li>
 Drive media, digital, and promotional activations with robust A&amp;P investment strategies
 </li>
 <li>
 Manage external agencies to deliver impactful campaigns and activations
 </li>
 <li>
 Set and track KPIs, using data to optimize performance
 </li>
 <li>
 Collaborate with cross-functional teams across Sales, Finance, R&amp;D, and Supply Chain.
 
 
 </li>
 </ul>
 
 What Does It Take to Be Successful?
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business Management, preferably in Marketing
 </li>
 <li>
 3-4 years of experience in Brand Management/Marketing (FMCG experience is a plus)
 </li>
 <li>
 Experience in both retail and food solutions marketing
 </li>
 <li>
 Strong interpersonal and relationship management skills
 </li>
 <li>
 Self-confident, assertive, and passionate about consumer-first marketing.
 
 
 </li>
 </ul>
 
 What&rsquo;s next?
 
 
 
 Join us and be part of a dynamic team that values innovation, collaboration, and excellence. Apply now to shape the future of our brands in Pakistan!
 
 
 We would like to receive your application on or before
 
 6th November 2025
 
 .
 
 
 We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
 
 
 
 Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
 
 
 
 
 No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
 
</div>

Unilever

<div>
 
 Looking for Your Dream Job? Join The Magnum Ice Cream Company!
 
 
 
 
 Role:
 
 Assistant Brand Manager - Classics &amp; Magnum
 
 
 
 Line Manager:
 
 Brand Manager
 
 
 
 Work level:
 
 WL1
 
 
 
 Scope:
 
 Local
 
 
 
 Location:
 
 Karachi Head Office
 
 
 
 Terms &amp; Conditions:
 
 Full-time
 
 
 The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We&rsquo;re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.
 
 
 
 About The Magnum Ice Cream Company
 
 
 
 The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers&rsquo; businesses. Growing our people&rsquo;s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments &ndash; and having fun doing it.
 
 
 With 19.000 expert ice cream colleagues and iconic brands like Wall&rsquo;s, Cornetto and Ben &amp; Jerry&rsquo;s, loved in 76 countries, we are the world&rsquo;s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
 
 
 We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.
 
 
 We dream big but keep things simple to act fast.
 
 
 If you want to
 
 grow with us, make an impact, and shape the future of Ice Cream
 
 , this is the place for you!
 
 
 
 Job Purpose
 
 
 
 
 Job Description &ndash; Assistant Brand Manager
 
 
 
 TMICC is an organization where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. If you are passionate about brand building, portfolio renovation, and innovations that delight kids &amp; adults alike, then this is the role for you!
 
 
 You will be responsible for driving E2E growth for a &euro;30MN, highest revenue contributing portfolio to the Wall&rsquo;s IC business; Classics, which includes, but is not limited to, iconic brands like Feast &amp; Choc Bar. Additionally, you will be responsible for the transformation &amp; brand refresh for TMICC&rsquo;s namesake brand: Magnum; a global premium brand.
 
 
 
 Key Responsibilities
 
 
 
 
 Consumer &amp; Market Understanding
 
 
 
 Holistic understanding of the snacking industry (Key players, critical snacking price points, value proposition, market &amp; consumer trends) &amp; its implications on IC as a competing category
 
 
 E2E understanding of the IC business model, spread across all functions, R&amp;D, Supply Chain, Quality, Finance, Planning, Brand Building &amp; CD.
 
 
 Ability to analyse competitive strategies (local players, imported brands) to sharpen Wall&rsquo;s positioning.
 
 
 
 Portfolio Growth &amp; Renovation
 
 
 
 Own the 6Ps of marketing to drive penetration, market share, and category growth.
 
 
 Shape the future roadmap of the Classics portfolio, including entry into higher value driven, innovative snacking formats, enabling existing consumers to up-trade.
 
 
 Lead the transformation &amp; refresh of the 6Ps of Magnum to strengthen its position as the future growth engine of the category.
 
 
 
 Innovation &amp; Deployment
 
 
 
 Lead cross-functional project teams (R&amp;D, Supply Chain, Procurement, Finance, CD, Agencies) to land innovations seamlessly.
 
 
 Deliver high-impact innovation with strong pre-build and execution planning.
 
 
 
 Campaigns &amp; Communication
 
 
 
 Develop compelling campaigns across TV, digital, and outdoor to build brand love and trust.
 
 
 Execute digital-first performance marketing, adapting communication across Ramadan, Eid, and other occasions.
 
 
 Lead influencer and PR partnerships to drive household relevance.
 
 
 
 Business &amp; Cross-Functional Leadership
 
 
 
 Partner closely with Finance, CD, and Supply Chain to deliver GM-accretive growth.
 
 
 Drive pricing strategy and affordability interventions without compromising brand equity.
 
 
 Serve as the voice of the portfolio, rallying cross-functional stakeholders behind the growth ambition.
 
 
 
 Skills
 
 
 
 
 What You Need to Succeed
 
 
 
 Obsession with consumers, and their ever-evolving ice cream consumption occasions.
 
 
 Balance of analytical rigor and creative brand building, able to link numbers with storytelling.
 
 
 Strong knowledge of end-to-end marketing management: from innovation and pre-build planning to launch and campaign execution.
 
 
 Ability to inspire cross-functional teams with a clear portfolio vision, while managing operational details with discipline.
 
 
 
 Experiences &amp; Qualifications
 
 
 
 Bachelor&rsquo;s degree required
 
 
 3&ndash;4 years&rsquo; experience in Marketing or Brand Building.
 
 
 Proven track record in innovation delivery and managing cross-functional teams.
 
 
 Agency management experience (creative, media, PR, digital).
 
 
 Snacking/Refreshments experience is a plus.
 
 
 
 Leadership
 
 
 
 
 WHAT YOU CAN EXPECT:
 
 
 
 <ul>
 <li>
 A unique mix of global scale &amp; start-up spirit&mdash;&euro;8.3bn powerhouse with an agile, entrepreneurial mindset. We&rsquo;re building a new high growth Ice Cream company from the ground up.
 </li>
 <li>
 Career without limits&mdash;42 markets, international opportunities, and fast tracked growth.
 </li>
 <li>
 A performance-driven culture&mdash;Freedom to act, disrupt and grow &ndash; your success is measured by impact.
 </li>
 <li>
 A company that celebrates joy, innovation, and purpose&mdash;We create extraordinary careers, just like our ice cream creates extraordinary moments.
 
 
 </li>
 </ul>
 We Are Looking For Bold, Driven Individuals Who Thrive In a Fast-paced, Dynamic Environment And Share Our Approach To Growth, Collaboration, And Innovation. Here&rsquo;s What Defines Success In Our Organization
 
 
 
 Focus on Growth
 
 &ndash; Embracing new challenges, seeking opportunities to innovate, and continuously looking for ways to expand and improve. Whether it&rsquo;s scaling markets, evolving roles, or leading teams, we value those who see possibilities and take initiative.
 
 
 
 Speed &amp; Simplicity
 
 &ndash; Working efficiently, adapting quickly, and simplifying processes by leveraging technology to drive better outcomes. With ethical decision-making as the backbone to this, we drive agility and stay focused.
 
 
 
 Winning with Fun
 
 &ndash; Collaborating, integrating seamlessly with a founder/owner mindset, keeping what&rsquo;s best for the company at the heart of all that is done. We build diverse, inclusive, and winning teams that drive our business.
 
 
 
 Bold Innovations
 
 &ndash; Experimenting with fresh ideas and innovative thinking that shape our industry, through product development, process improvements, and customer experiences. Being obsessed with the consumer, we embrace change to drive growth.
 
 
 
 Care &amp; Challenge
 
 &ndash; Fostering an open, transparent environment where team members can grow, share feedback openly, holding themselves and each other to high standards while maintaining a strong sense of support and camaraderie.
 
 
 
 Expertise in our category
 
 &ndash; A deep understanding of our industry, customers, and market trends enabling us to stay ahead and turn challenges into opportunities. Curiosity, insight, and a willingness to learn and lead enables us to remain market makers.
 
 
 If these qualities resonate with you, we&rsquo;d love to connect and explore how you can be part of our team.
 
 
 We take pleasure seriously. Join the Ice Cream team now!
 
 
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

Assistant Brand Manager - Classics & Magnum

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Assistant Brand Manager - Classics & Magnum