business development manager Jobs in Karachi

business development manager

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senior brand manager

Fulcrum Pvt Ltd

Position: Senior Brand Manager &ndash; FMCG Location: Karachi Industry: FMCG Experience: 3&ndash;5 years in FMCG brand management Salary: Open budget (negotiable for the right candidate) Preferred Companies: Unilever, FrieslandCampina, IFFCO, Tapal, HilalCare Job Type: Full-Time | On-SiteJob SummaryWe are seeking a dynamic and results-driven Senior Brand Manager to lead the development and execution of brand plans, marketing strategies, and promotional activities aimed at achieving sales, profitability, and brand health targets. The ideal candidate will have strong FMCG experience, with proven expertise in managing ATL, BTL, and digital marketing campaigns.Key Responsibilities<ul><li>Develop, implement, and monitor brand plans and marketing strategies to achieve annual targets for sales, profitability, and brand health.</li><li>Lead end-to-end execution of marketing campaigns, including ATL, BTL, and digital initiatives.</li><li>Conceptualize and manage BTL activations such as in-store promotions, trade marketing, events, and on-ground campaigns to boost consumer engagement.</li><li>Collaborate with cross-functional teams (Sales, Trade Marketing, Supply Chain, R&amp;D, Finance) to ensure seamless execution of product launches and campaigns.</li><li>Conduct market research, competitor analysis, and consumer insight studies to identify trends and opportunities.</li><li>Manage brand budgets, ensuring cost-effective utilization of resources.</li><li>Monitor and evaluate marketing activities&rsquo; ROI, providing actionable recommendations for continuous improvement.</li><li>Develop brand communication and packaging aligned with positioning and market needs.</li><li>Build and maintain strong relationships with advertising agencies, suppliers, and other external partners.</li></ul>Skills &amp; Competencies<ul><li>3&ndash;5 years of proven experience in FMCG brand management.</li><li>Strong track record in ATL and BTL campaign management.</li><li>Hands-on experience in BTL activations preferred.</li><li>Excellent communication, analytical, and project management skills.</li><li>Ability to work under pressure and meet deadlines.</li></ul>Note: Open budget for the right candidate.Job Type: Full-timeWork Location: In person

Senior Brand Manager( Karachi)

ARM Group of Companies

Company: ARM Group of CompaniesPosition Title: Brand/Marketing ManagerPosition Based In: DHA, Karachi &ndash; PakistanGender: Male/FemaleExperience: Minimum 5 yearsKey Responsibilities:<ul><li>Develop and execute brand strategies aligned with overall business goals.</li><li>Manage the brand's positioning, tone of voice, and visual identity across all customer touchpoints.</li><li>Plan, implement, and monitor out-of-home (OOH) advertising campaigns, including billboards, transit, and other outdoor media.</li><li>Work closely with design and media buying teams to ensure high-impact billboard creatives and optimal placement.</li><li>Analyze market trends, competitor activities, and consumer insights to inform strategic decisions.</li><li>Oversee and align all brand communication channels including print, digital, social media, and OOH.</li><li>Collaborate with product development, sales, and creative teams to ensure cohesive branding.</li><li>Manage relationships with external advertising agencies, media houses, and production vendors.</li><li>Track and report on brand performance metrics and campaign ROI, including OOH effectiveness.</li><li>Ensure all visual and written communication reflects brand standards and resonates with target audiences.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field (Master&rsquo;s preferred).</li><li>Proven experience as a Brand Manager or in a similar role, preferably with experience in OOH media.</li><li>Strong understanding of brand strategy, visual identity, and campaign execution.</li><li>Familiarity with billboard planning, media buying, and outdoor advertising metrics.</li><li>Excellent communication, analytical, and project management skills.</li><li>Proficiency in digital marketing tools, analytics platforms, and creative briefing.</li></ul>Apply: send CV at hr@armpakpower.com mention job title in subject lineJob Type: Full-timePay: Up to Rs500,000.00 per monthWork Location: In person

Brand Manager

1st Step Shoes & Bags

About Us: At 1st Step Shoes and Bags, we don&rsquo;t just sell footwear and accessories&mdash;we set trends, inspire confidence, and make everyday style accessible for everyone. With a strong presence in the retail market, we are on a mission to become the most loved brand in the shoes and bags category. Join us in stepping up the game!Position Overview: We are looking for a Senior Brand Activation Executive who thrives in a fast-paced retail environment and has a passion for driving brand growth through strategic campaigns, retail activations, and innovative customer engagement.Key Responsibilities:<ul><li>Develop and execute brand activation plans to drive in-store traffic and awareness.</li><li>Collaborate with marketing, sales, and retail teams to roll out promotions and product launches.</li><li>Organize and manage in-store events, retail campaigns, and experiential marketing initiatives.</li><li>Monitor competitor activity and industry trends to keep the brand ahead of the curve.</li><li>Analyze performance of activations and provide actionable insights for continuous improvement.</li><li>Work closely with visual merchandising teams to ensure consistent brand representation.</li><li>Manage activation budgets and ensure cost-effective execution.</li></ul>Who You Are:<ul><li>Bachelor's degree in Marketing, Business, or related field.</li><li>3+ years of experience in brand activation, preferably in the retail sector.</li><li>Strong understanding of consumer behavior and retail dynamics.</li><li>Excellent project management and communication skills.</li><li>Creative, proactive, and detail-oriented with a passion for fashion and retail.</li></ul>Ready to Step Up? Apply now by sending your CV and portfolio (if any) to hr@1ststep.pk Subject: Senior Brand Activation Executive Application &ndash; [Your Name]Job Type: Full-timeWork Location: In person

Senior Executive Brand Activation

<div>
 
 
 Qualification &amp; Experience:
 
 
 
 
 
 
 BBA/MBA with 2 years of experience in Brand management preferably in FMCG industry.
 
 
 
 
 
 
 Roles &amp; Responsibilities:
 
 
 
 
 
 <ul>
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 Conduct in depth analysis of all Brand and Market sales and research data to identify gaps and opportunities for the brand.
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 Manage all social-media communication through digital handles with the digital partner ensuring regular social media listening and timely responses.
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 Monitor the completion of Artwork development and printing process in line with the requirements of the organization.
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 Create networks and arrange meeting to keep track of all project networks, foresee roadblocks/bottlenecks/potential issues and propose and implement solutions.
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 Track profitability margins for the brand and suggest ways to improve CMs with NPDs, changes in pricing, grammages etc.
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 Coordinate with trade marketing for timely execution of POS and shopper communication and conduct quality checks on all POS materials.
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 Update the monthly sales tracker sheets to see the regional, channel wise SKU wise trends and make recommendations to Brand manager on target achievement and shortfalls.
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 Create IMC plans and steer review decks and AOP/Band Plan presentations.
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 Identify consumer and market trends based on research to develop insights on the brand and capitalize in the future to build Brand Equity.
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 Work closely with Consumer Insights team to study HHP, BHT, post views and internal estimates on a monthly basis as input to 6 P analysis and quarterly reviews.
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 Correspond with Sales and Trade Marketing team to receive feedback on the brand position in the market, monitor the sales regularly to evaluate the performance of the brand.
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 Conduct market visits for brand to identify gaps in distribution and in-store promotions.
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 Assist the Brand Manager on their project requirements and ensure that presentations and analysis is in a presentable form, when and where required.
 </li>
 </ul>
</div>

Assistant Brand Manager

National Foods Limited

<div>
 
 Job Purpose
 
 
 
 To drive the growth of the National brand along with individual Condiments &amp; Culinary categories by developing and executing robust marketing and category strategies across Ethnic, Mainstream, and Food Service channels. This role ensures brand-building excellence, consumer-centric initiatives, and data-driven decision-making to enhance market penetration and profitability.
 
 
 
 Job Responsibilities
 
 
 
 <ul>
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 Category Strategy &amp; Brand Management:
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 Develops and executes brand equity &amp; category-level marketing strategies for Condiments &amp; Culinary portfolios.
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 Leads Integrated Marketing Campaigns to achieve business objectives.
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 Ensures all category marketing activities align with the central brand strategy and positioning.
 
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 </ul>
 </ul>
 
 Category Performance &amp; MEX Management
 
 
 
 <ul>
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 Tracks category performance across countries and distributors, identifying opportunities for growth.
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 Analyzes Primary &amp; Secondary data to detect gaps and deploy turnaround strategies.
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 Manages and tracks global marketing expenditure (MEX), ensuring effective allocation of resources.
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 Oversees category-level profitability and deploys initiatives to drive sustainable growth.
 
 
 </li>
 </ul>
 
 Research &amp; Development
 
 
 
 <ul>
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 Leads category and brand research initiatives to inform strategy and campaign development.
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 Collaborates with the Innovations &amp; Insights Manager to drive NPD readiness.
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 Oversees packaging renovation projects to maintain brand relevance and competitiveness.
 
 
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 </ul>
 
 Collateral Development &amp; Launches
 
 
 
 <ul>
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 Manages the development of brand collateral across all consumer touchpoints, ensuring consistency.
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 Leads product launch planning and monitors execution in collaboration with the Marketing Services Manager.
 
 
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 </ul>
 
 Team &amp; Agency Management
 
 
 
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 Provides guidance and support to Assistant Brand &amp; Category Managers.
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 Manages relationships with creative and digital agencies
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 Ensures seamless collaboration between internal teams, distributors, and external partners.
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 <ul>
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 Strategic thinking with strong business acumen
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 Accuracy and attention to detail
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 Excellence in oral, written, and electronic communication.
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 Strong planning &amp; project management
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 Data driven approach with analytical capabilities (proficient in Excel &amp; PowerPoint)
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 Strong interpersonal skills and ability to handle multiple stakeholders and agencies
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 Financial and commercial acumen.
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 Creative problem solving and adaptability in dynamic market conditions
 
 
 </li>
 </ul>
 
 Experience Required &amp; Background Requirements
 
 
 
 <ul>
 <li>
 5+ years of experience in brand and/or category management within the FMCG sector, ideally with exposure to international and cross-cultural markets Proven track record of developing and executing successful brand strategies and product launches, with demonstrable impact on market share and revenue growth.
 </li>
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 Strong experience in managing marketing budgets, with the ability to optimize spend and maximize ROI
 </li>
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 Proficient in analyzing brand performance metrics, consumer insights, and competitive landscapes to drive strategic decision-making
 </li>
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 Hands-on experience in working with cross-functional teams including sales, supply chain, IRD, Innovations, agency partners to develop integrated go-to-market plans Ability to thrive in a fast-paced, data deficient environment with a high level of autonomy and accountability
 
 
 </li>
 </ul>
 We at National Foods are committed to fostering an inclusive work environment that values and supports diversity. We believe that a diverse workforce drives innovation and creativity. Hence, we encourage and actively seek applicants from diverse backgrounds, religions, and abilities, to contribute to our mission of driving positive change in the world. If you require any additional support, we encourage you to advise us at the time of your application for us to better support your recruitment journey.
</div>

Brand & Category Manager - ID

Unilever

<div><div><div>Unilever is currently hiring for Assistant Brand Manager &ndash; Beauty &amp; Wellbeing 
Function: Marketing 
Work Level: WL1 
Scope: Pakistan 
Location: Karachi, Pakistan. 
Terms &amp; Conditions: Full-time 
 
ABOUT UNILEVER 
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world. 
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future. 
 
CATEGORY INTRODUCTION: 
 
Pakistan&rsquo;s Beauty and Wellbeing is a &euro;225m business and commands the market leadership position in Hair Care. It operates with 6 strong brands (Lifebuoy, Sunsilk, Glow &amp; Lovely, Dove, Ponds and TRESemm&eacute;), 4 of which are power brands for Unilever globally. The business today is supported by one of the most technologically advanced and efficient B&amp;W flagship factories in the PTAB region. With its large consumer base and strong market position, B&amp;W Pakistan is the biggest market in PTAB region and holds clear strategic importance for the region. 
 
ABOUT THE BRAND: 
Glow and Lovely is part of the core//focus brands for B&amp;W. A strong brand with deep rooted heritage in functional superiority of tone management. It plays across the three subcategories of skincare namely facial moisturizer, facial cleansing and hand &amp; body. 
 
JOB PURPOSE 
Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. If you are passionate about brand building, innovation, and creating consumer impact within skin care business, then this role is just for you! 
 
WHAT WILL YOUR MAIN RESPONSIBILITES BE 
<ul><li>End to end demand generation responsibilities will lie with this individual with direct reporting to Skincare business lead</li><li>Drive brand penetration, market share and business growth by owning and influencing 6Ps of marketing</li><li>Lead the cross-functional project team and successfully land the innovations in the market</li><li>Deploy digital first media strategy to drive business growth on super premium toddler nutrition portfolio</li><li>Develop an in-depth understanding of the consumers and market</li><li>Stakeholders: CSP, BD, Finance, Supply Chain, R&amp;D, Media Agency, Medical Marketing. Lead the Cross-Functional team for delivery of projects</li><li> Campaign Management &amp; communications</li></ul>
 
WHAT YOU WILL NEED TO SUCCEED</div></div><div><div> 
 
Experiences &amp; Qualifications 
<ul><li>A minimum Bachelor&rsquo;s degree is required</li><li>At least 3-4 years in core marketing is required. Candidates who have experience in similar category /business will have a plus</li><li>Experienced with managing agencies</li><li>A demonstrated history of leveraging social first demand creation strategies to achieve significant and measurable outcomes.</li><li>Demonstrate a comprehensive understanding of consumer needs and the ability to develop strategies that position the brand as a leader across multiple formats, segments and need spaces</li></ul>
 
Skills 
<ul><li>Core aspects underpinning all skills: Rigor, Business Acumen, Analytical Thinking, Creativity, Empathy, and Obsession with brands &amp; consumers. Sense of Aesthetics</li><li>Embrace a high growth mindset with a strong love for consumers, shoppers, and customers.</li><li>Knowledgeable in end-to-end marketing management, able to understand the big picture but also comfortable with details and managing operations.</li><li>Amiable but assertive in establishing the importance of the portfolio, rallying cross-functional stakeholders to a cause/legacy in the making. Utilize a data-driven approach to make the journey objective for all involved.</li></ul>
 
Leadership 
<ul><li>You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.</li><li>As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.</li></ul>
 
Unilever behaviours: 
<ul><li>Care deeply</li><li>Focus on what counts</li><li>Stay three steps ahead</li><li>Deliver with excellence</li></ul></div></div>
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.</div>

Assistant Brand Manager - Beauty & Wellbeing

OT INTERIORS

We are looking for a dynamic and skilled professional to manage brand deals, sponsorship pitches, and car project logistics for @adeelr35.This is a full-time, 8-hour office-based role in an exciting and fast-paced motorsports environment.Key Responsibilities: &ndash; Communicating with brands &amp; sponsors professionally (excellent communication skills required) &ndash; Planning content strategy for social media growth &ndash; Managing car builds &amp; project timelines &ndash; Handling logistics for out-of-city drift events (travel, team prep, gear)What&rsquo;s Offered: &ndash; Competitive salary &ndash; Drift training &amp; behind-the-scenes motorsports exposure &ndash; Growth opportunities in a creative and dynamic environmentFemale candidate are strongly encourage to applyJob Types: Full-time, Part-timePay: Rs60,000.00 - Rs85,000.00 per monthExpected hours: 60 &ndash; 80 per weekWork Location: In person

Explore 777+ Senior brand manager in Karachi this September. Find roles across top companies and apply now to boost your career.

777 senior brand manager jobs IN Karachi

Senior Brand Manager( Karachi)

Brand Manager

Senior Executive Brand Activation

Assistant Brand Manager

Brand & Category Manager - ID

Assistant Brand Manager - Beauty & Wellbeing

Brand Manager