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KRANK

Position: Senior Product Marketing Manager
 Location: Karachi, Pakistan
 
About the Role: 
As Krank continues to expand, we are seeking a dynamic Senior Marketing Lead to assist with leading our marketing function. This is a hands-on leadership role with oversight of the marketing strategy, execution, and performance. The ideal candidate will thrive in a fast-paced, global B2B technology environment (SaaS/Marketplace/ AI) and will be responsible for driving growth, increasing brand visibility, and generating qualified leads through innovative and data-driven campaigns.
 
This individual will assist with the oversight of the marketing department and take full responsibility for planning, executing, and optimizing our marketing efforts. They will manage a team of senior professionals, mentor subordinates, and foster a high-performance, collaborative team culture. The role requires someone who can balance strategic vision with hands-on execution and who is passionate about delivering measurable results that align with company goals.
 
We are specifically looking for someone with experience in both small and large organizations, ideally within the technology sector. A strong background in B2B and SaaS marketing is essential, as is the ability to lead cross-functional collaboration across product, sales, and leadership teams. The candidate will be responsible for managing all areas of the marketing mix, including public relations, digital and social campaigns, corporate events, performance marketing, and complete campaign life cycles. They will also be expected to set and monitor KPIs, take ownership of marketing budgets, and identify new growth opportunities across platforms and channels.
 
This is a unique opportunity to join an ambitious company at the forefront of digital transformation in B2B marketplaces and AI with a huge opportunity for career progression. If you’re a high-energy, results-oriented marketing leader who is ready to make a meaningful impact, we would love to hear from you.
 
Key Responsibilities: 
<ul>
<li>Develop and execute a comprehensive marketing strategy across digital, social, PR, events, and performance channels to drive traffic, leads, and conversions.</li>
<li>Lead demand generation using Account-Based Marketing, SEO, SEM, paid media, email, events, and referral programs.</li>
<li>Create high-quality content (blogs, ad copies, organic posts) that resonates with target audiences and elevates Krank’s brand presence.</li>
<li>Own and manage the full marketing funnel—from website optimization and paid campaign management to lead nurturing and analytics.</li>
<li>Analyze KPIs and ROI using analytics tools; leverage insights to iterate, improve, and scale growth initiatives.</li>
<li>Build and manage the marketing tech stack (HubSpot, automation tools, analytics, testing platforms) for maximum efficiency and scalability.</li>
<li>Collaborate cross-functionally with sales, product, and leadership teams to align marketing with business goals.</li>
<li>Oversee agencies, freelancers, and budgets to deliver measurable outcomes.</li>
<li>Stay ahead of industry trends, competitor activities, and emerging technologies to position Krank as a market leader.</li>
<li>Foster a culture of experimentation, innovation, and data-driven decision-making.</li>
</ul>
What We Are Looking For: 
<ul>
<li>7+ years of marketing experience, including 3+ years in a leadership role.</li>
<li>Proven track record in B2B marketing, preferably within SaaS, online marketplaces, or technology companies.</li>
<li>Expertise in performance marketing (SEO, SEM, paid campaigns), demand generation, and brand building.</li>
<li>Strong copywriting and storytelling skills for multi-channel campaigns.</li>
<li>Proficient in analytics and data-driven decision-making to optimize campaigns and performance.</li>
<li>Hands-on experience with HubSpot (or similar CRM/automation tools) and growth marketing tech stacks.</li>
<li>Track record of working with small & large organisations.</li>
<li>Strategic and execution-focused leader who can manage ambiguity, lead teams, and deliver results.</li>
<li>Experience managing agencies, freelancers, and cross-functional teams.</li>
</ul>

Senior Product Marketing Manager

Arpatech

Primary Job Functions: ● Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative. ● Prepare and manage monthly, quarterly and annual budgets for the Marketing department. ● Set, monitor and report on team goals and KPIs. ● Design branding, positioning and go-to-market strategies. ● Ensure brand message is strong and consistent across all channels through appropriate marketing efforts (like organising and participating in events, email campaigns, overseeing traffic through web pages, social media messaging and developing promotional collateral for sales and marketing). ● Analyse consumer behaviour and determine customer personas. ● Identify opportunities to reach new market segments. ● Monitor competition (acquisitions and new products and features). ● Coordinate sales and marketing efforts to boost brand awareness and presence. ● Participate in the quarterly and annual planning of company objectives. ● Developing and managing offline and online advertising campaigns. ● Supporting sales and lead generation efforts. ● Maintains relations with customers by organising and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars. ● To manage the Digital Platforms. ● Have a strong understanding of digital tools in the area of PPC, SEO, SMM, brand auditing process, etc● Managing marketing calendars for online and offline events. ● Managing the stakeholders effectively for business optimisation ● To coach and develop the team in the light of current practices and tools.Experience: Candidates having at least 7 years plus hands on experience in all functional areas of Marketing.Education: Bachelors or Masters in Marketing Any Certification in Digital Marketing will be preferred.Skills: ● Knowledge of performance marketing including success metrics, behavioural and demographic targeting and ROI-driven optimisation techniques, spanning marketing and sales. ● This role requires strong analytical skills with the ability to make rapid decisions grounded in data and metrics. ● Work experience as Manager / Senior Manager preferably within IT/Service Based industry ● Experience running successful marketing campaigns ● Having IRL experience is preferred. ● Solid knowledge of web analytics, Google Adwords, FB Ads, SEO SEMRush, etc. ● Experience with CRM software ● Managing a team with the ability to set and prioritize goals ● Understanding of marketing tools, it&rsquo;s usage and optimization of budget.Job Type: Full-timeWork Location: In person

Senior Marketing Manager

Heytech Limited

Job Title: CRM Email Marketing Specialist/ Digital Marketing Specialist Experience: 2&ndash;3 Years Market Focus: USANote: Read the job description and requirements carefully before you apply.Job DescriptionWe are looking for a CRM Email Marketing Specialist with hands-on experience in managing products, email marketing, and conversion optimization for the USA marketplace. The ideal candidate will handle product listings, CRM-based email campaigns, inventory coordination, and strategies to improve sales and customer engagement.Key Skills<ul><li>Product handling and listing management (upload, optimization, updates)</li><li>Email marketing and automation (campaigns, flows, newsletters)</li><li>CRM email marketing and customer segmentation</li><li>Inventory coordination and stock monitoring</li><li>Conversion Rate Optimization (CRO) for better sales performance</li><li>Performance tracking and reporting</li></ul>Requirements<ul><li>2&ndash;3 years of hands-on experience in Digital Marketing / eCommerce</li><li>Experience working with the USA market</li><li>Familiarity with email tools.</li><li>Basic understanding of eCommerce platforms (Shopify, WooCommerce, etc.)</li><li>Strong analytical and communication skills</li><li>Ability to manage multiple tasks and campaigns efficiently</li></ul>Gulshan e iqbal - onsite Morning shift salary: 70,000 - 100,000 experience required.Job Type: Full-timePay: Rs70,000.00 - Rs100,000.00 per monthWork Location: In person

CRM Email Marketing Specialist / Digital marketer

AALOGICS

Join AALogics as a Digital Marketing Specialist!Our Marketing team is expanding, and we're on the lookout for an energetic and motivated &quot;Digital Marketing Specialist&quot; to join us immediately! As a Digital Marketing Specialist, you will develop and implement effective PPC and SEO strategies for our services and products. Collaborating closely with our Web Development Team, you will optimize the website to achieve targeted objectives.Key Skills:<ul><li>Strategize Digital Marketing Campaigns using all necessary tools/channels (e.g. website, emails, social media, and blogs).</li><li>Monitor and manage Google Ads accounts to consistently improve performance.</li><li>Performing Keyword Research, Competitor Research and Market Research for each assigned account.</li><li>Leading SEO efforts and monitoring marketing performance.</li><li>Implementing best practices in PPC advertising.</li><li>Generating insightful reports and recommendations.</li><li>Developing comprehensive marketing strategies.</li><li>Ensuring brand consistency across channels.</li><li>Analyzing campaign effectiveness and providing actionable insights for continuous improvement.</li></ul>Requirements:<ul><li>Proven work experience as a Digital marketing strategist or Digital marketing manager in IT Industry.</li><li>Hands-on experience with online marketing tools and best practices.</li><li>Experience with creating reports and making recommendations on ad budgets and ad management strategies.</li><li>Strong teamwork and communication skills.</li><li>5+ years of relevant experience desirable.</li><li>Strong competence in all areas of marketing, including strategic planning, digital advertising, content creation, and data analysis</li></ul>Shift Timing : 11:00 AM - 08:00 PM Qualification : BBA/MBA/BSCS Location: Gulshan-e-Iqbal, Karachi Job Type: Full-timeJob Type: Full-timeWork Location: In person

Digital Marketing Specialist

Design Henge

Design Henge is hiring a Senior Graphic Designer (Logo &amp; Brand Specialist)Key Responsibilities<ul><li>Design creative assets for social media, websites, ads, presentations, and marketing campaigns</li><li>Create custom, concept-based logo designs from scratch (research, ideation, execution)</li><li>Develop brand identities, including logos, color palettes, typography, and brand guidelines</li><li>Translate client briefs and brand values into strong visual concepts</li><li>Develop visual concepts, layouts, and graphics aligned with brand guidelines</li><li>Collaborate with marketing and content teams to understand campaign goals</li><li>Design for both digital and print media (logos, banners, brochures, flyers, business cards, etc.)</li><li>Revise and refine designs based on feedback and client requirements</li><li>Stay updated with the latest design trends, tools, and best practices</li><li>Manage multiple projects while meeting deadlines</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s degree in Graphic Design, Visual Communication, or a related field (or equivalent practical experience)</li><li>Proven experience as a Graphic Designer / Creative Designer</li><li>Expertise in concept-based and custom logo design</li><li>Strong portfolio showcasing logo design, branding, and creative design work</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)</li><li>Experience with Figma, Canva, or similar design tools</li><li>Strong understanding of branding, typography, color theory, and layout design</li><li>Ability to present and explain design concepts clearly</li><li>Attention to detail with strong creative and conceptual thinking</li><li>Ability to work independently and collaboratively in a fast-paced environment</li></ul>Other Details:<ul><li>Days: Monday to Friday</li><li>Location: Gulistan-e-Johar Block - 4, KHI</li><li>Time: 11AM - 08PM (Day-Shift)</li></ul>Beneits:<ul><li>OPD</li><li>Bonus (performance &amp; retention based)</li><li>Paid sick, casual &amp; annual leaves</li><li>Yearly and bi-annual increments based on performance</li><li>Friday lunch/dinner</li></ul>Job Type: Full-timePay: Rs150,000.00 per monthWork Location: In person

Graphic Designer (Logo & Brand Specialist)

MALCOLM INDUSTRIES

Key Responsibilities:<ul><li>Introduce and establish adhesive products in the market</li><li>Develop product positioning in Karachi and expand across Pakistan</li><li>Generate quality sales leads and hand over to sales team</li><li>Plan and execute creative marketing strategies &amp; promotional campaigns</li><li>Develop product-related marketing ideas, activations, and customer engagement strategies</li><li>Build and maintain strong customer base (Distributors, Dealers, Industrial Clients)</li><li>Conduct market research and competitor analysis</li><li>Support sales team in achieving targets</li></ul>Requirements:<ul><li>8&ndash;10 years proven experience in Chemical / Adhesives marketing</li><li>Strong network in Karachi industrial market</li><li>Experience in nationwide product marketing</li><li>Strong communication, negotiation, and presentation skills</li><li>Target-driven and result-oriented mindset</li></ul>Industry: Chemicals / Adhesives Experience Required: 8&ndash;10 Years (Relevant Industry Experience) Location: Karachi (with nationwide marketing responsibilities) Salary Package: PKR 100,000 &ndash; 125,000 (Based on experience)Job Type: Full-timePay: Rs100,000.00 - Rs125,000.00 per monthWork Location: In person

Senior Marketing Executive (Chemical / Adhesives)

Sofcom Private Limited

Strategy &amp; Positioning<ul><li>Build and execute a full-funnel marketing strategy aligned with expansion goals.</li><li>Drive positioning/messaging for enterprise buyers in regulated industries.</li></ul>Demand Gen &amp; Funnel Optimization<ul><li>Audit funnel performance and fix conversion leaks (lead scoring, lifecycle, handoffs).</li><li>Define/refine MQL/SQL criteria with Sales and improve conversion quality.</li><li>Launch and manage multi-touch nurture journeys for 6&ndash;12 month sales cycles.</li><li>Set up attribution, reporting, and funnel dashboards for decision-making.</li></ul>ABM &amp; Enterprise Growth<ul><li>Implement and run Account-Based Marketing (ABM) for high-value accounts.</li><li>Create campaigns for target regions (North America / MENA) and priority ICPs.</li></ul>Team &amp; Execution<ul><li>Lead and develop the marketing team (content, digital, ops).</li><li>Oversee high-impact assets: case studies, ROI tools, webinars, battle cards, executive content.</li></ul>Cross-Functional Collaboration<ul><li>Partner with Sales, Product, and Customer Success to drive pipeline, win-rate, and expansion.</li></ul>Requirements (Must-Have)<ul><li>5+ years in B2B product/SaaS marketing, with 2+ years in a leadership role.</li><li>Proven experience marketing to enterprise buyers with long sales cycles (6+ months).</li><li>Hands-on experience managing the funnel in HubSpot/Salesforce (or similar CRM/MA tools).</li><li>Strong capability in ABM strategy (tools like 6sense/Terminus/Demand base are a plus).</li><li>Demonstrated track record of improving lead-to-customer conversion and pipeline outcomes.</li><li>Strong analytics mindset (attribution, funnel metrics, CRO testing) and communication skills.</li></ul>Job Type: Full-timeWork Location: In person

Explore 697+ Senior marketing specialist in Karachi this February. Find roles across top companies and apply now to boost your career.

697 senior marketing specialist jobs In Karachi

Senior Product Marketing Manager

Senior Marketing Manager

CRM Email Marketing Specialist / Digital marketer

Digital Marketing Specialist

Graphic Designer (Logo & Brand Specialist)

Senior Marketing Executive (Chemical / Adhesives)

Senior Marketing Manager