sales engineer

sales manager

marketing executive

marketing manager

technical sales engineer

senior product marketing manager

Al-Futtaim

<div>Job Requisition ID: 180336
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group&rsquo;s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day 


Overview of the role 
We are currently looking for a Senior Marketing Manager &ndash; Automall to lead the marketing strategy, demand generation agenda and customer acquisition engine for Automall in the UAE. The role will be responsible for strengthening the Automall brand, driving qualified leads, improving digital conversion and supporting the next phase of channel-led growth across used-car retail, partnerships, referrals, export opportunities and customer lifecycle engagement. 
This is a senior commercial marketing role requiring strong ownership of performance marketing, campaign planning, CRM-led engagement, agency management, stakeholder influence and data-led optimization. The successful candidate will work closely with Sales, Buying, Pricing, Digital, CRM, Finance, Operations and external partners to translate business priorities into measurable marketing outcomes. 

<div>
What you will do 
<ul><li>Define and lead the annual Automall marketing strategy, campaign calendar and channel plan aligned to sales priorities, stock movement, customer acquisition targets and new business growth channels.</li><li>Own performance marketing across paid search, paid social, marketplaces, display, retargeting and other digital acquisition channels to generate quality leads and improve conversion efficiency.</li><li>Strengthening Automall&rsquo;s customer proposition as a trusted used-car business through brand campaigns, content, creative messaging, offer communication and customer engagement initiatives.</li><li>Develop marketing support for new growth channels including non-GCC sales, Japanese imports, export-led customer acquisition, driving school partnerships, Blue referral programmes, Orient Insurance opportunities and affinity or corporate channels.</li><li>Work with CRM and Digital teams to build lifecycle communication journeys that improve nurturing, enquiry follow-up, referral conversion, repeat engagement and post-purchase customer engagement.</li><li>Partner with Sales, Operations and agencies to ensure campaigns are executable, offers are clear, leads are routed effectively and showroom or digital teams are aligned on campaign mechanics.</li><li>Manage marketing analytics, budget tracking, campaign reporting and agency deliverables, ensuring marketing spending is linked to measurable traffic, leads, conversion, sales and margin contribution.</li></ul></div> 

<div>
Required skills to be successful 
<ul><li>Strong experience in marketing strategy, annual planning and campaign management across digital, social, search, CRM, marketplace and offline channels.</li><li>Proven performance marketing capability with hands-on understanding of lead generation, funnel optimization, media ROI, cost per lead and cost per acquisition.</li><li>Strong understanding of customer acquisition, CRM journeys, customer segmentation, lifecycle marketing and digital conversion.</li><li>Ability to manage agencies, media budgets, creative development, campaign calendars and performance reporting.</li></ul></div> 


About the team 
Automall is part of Al-Futtaim Automotive and operates within a dynamic used-car retail environment. The business is evolving from a core used-car retail and trade model into a broader used-car ecosystem, with growth opportunities across digital channels, export, non-GCC specification sales, referral programmes, insurance-linked customer acquisition and strategic partnerships. 
The role will work in a matrix environment across Automall Sales, Buying, Pricing, Operations, Digital, CRM, Finance, Legal, Blue, Orient Insurance, external agencies and partnership stakeholders. The team is commercially focused, fast-paced and highly collaborative, with a strong emphasis on measurable marketing outcomes and customer acquisition. 

<div>
What equips you for the role 
<ul><li>Degree-level qualification in Marketing, Business, Commerce, Digital Marketing, Communications or a related discipline.</li><li>Minimum 10+ years of relevant marketing experience, ideally with strong exposure to performance marketing, customer acquisition, campaign strategy and commercial marketing.</li><li>Experience leading marketing plans that directly support sales, leads, conversion, digital engagement and revenue outcomes.</li><li>Automotive, used cars, retail, marketplace, e-commerce, financial services or consumer digital experience would be highly preferred.</li><li>Practical understanding of UAE automotive, mobility, retail, digital marketplaces, social media, paid media and CRM-led customer journeys would be an advantage.</li><li>Ability to balance brand thinking with performance discipline, data-led decision making and fast-paced campaign execution.</li><li>Comfortable working in a matrix environment, managing ambiguity and constructively challenging agencies and stakeholders to improve outcomes.</li><li>Strong stakeholder management skills with the ability to influence Sales, Digital, CRM, Finance, Operations and external partner teams.</li><li>Excellent written, verbal and presentation skills with a data-led, customer-focused and outcome-driven approach.</li><li>Commercial mindset with the ability to link marketing activity to sales outcomes, stock movement, conversion and revenue contribution.</li></ul></div> 
About Al-Futtaim Automotive 
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa. 
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world&rsquo;s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM. 
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial &amp; construction equipment. 
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.</div>

Senior Marketing Manager

Papaya Global

<div>Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll &amp; payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.
We&rsquo;re looking for a highly experienced and driven Director of Sales to join our Sales team. In this role, you will lead and develop a team of sales professionals while remaining hands-on in driving strategic deals and expanding Papaya&rsquo;s presence with Enterprise and mid-sized international companies.
You will play a key role in scaling our sales activities while selling Papaya's cutting-edge platform that simplifies global payroll, payments, and workforce management.
Key Responsibilities
Sales Leadership &amp; Team Management<ul><li>
Lead, mentor, and develop a team of Account Executives, supporting them throughout the full sales cycle.</li><li>
Drive team performance and ensure the achievement of revenue targets and sales goals.</li><li>
Provide coaching, deal support, and strategic guidance to the team.</li></ul>
Strategic Business Development<ul><li>
Identify and develop new business opportunities with mid-market and enterprise global organizations.</li><li>
Build relationships with senior stakeholders and decision-makers within target accounts.</li><li>
Play a key role in strategic and complex deals.</li></ul>
Hands-On Sales Execution<ul><li>
Remain actively involved in the sales process, supporting and closing high-value opportunities.</li><li>
Deliver compelling, tailored demos and presentations to senior stakeholders.</li><li>
Manage strategic deals from early engagement through closing.</li></ul>
Consultative Selling<ul><li>
Develop a deep understanding of client challenges related to global payroll, compliance, and international workforce management.</li><li>
Position Papaya&rsquo;s platform as a strategic solution that delivers measurable value and ROI.</li></ul>
Cross-Functional Collaboration<ul><li>
Work closely with Product, Marketing, and Operations teams to align client needs with platform capabilities.</li><li>
Provide feedback from the field to support product and go-to-market improvements.</li><li>
Leverage AI-driven tools and sales intelligence capabilities to improve pipeline management, deal prioritization, forecasting accuracy, and customer targeting strategies.</li><li>
Use AI-assisted insights to enhance deal execution, including preparation for executive-level conversations, objection handling, and competitive positioning in complex enterprise sales cycles.</li></ul> 
Requirements:
 
<ul><li>8+ years of experience in B2B SaaS sales with a strong track record of closing complex deals.</li><li>
Previous experience in a sales leadership role (Team Lead / Manager / Director).</li><li>
Lead, mentor, and develop a team of AEs, driving adoption of AI-enabled sales workflows and best practices throughout the sales cycle.</li><li>
Strong experience managing full sales cycles with enterprise or mid-market organizations.</li><li>
Background or familiarity with global payroll, HR tech, or fintech platforms.</li><li>
Hands-on leader who is comfortable both managing a team and driving deals directly.</li><li>
Strong communication and presentation skills with the ability to engage senior stakeholders.</li><li>
Entrepreneurial mindset and ability to operate in a fast-paced, global environment.</li><li>
Collaborative, team-oriented approach.</li></ul></div>

Director of Sales, MEA

Careem

<div><div>Careem is building the Everything App for the greater Middle East &mdash; making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people&rsquo;s lives and build an awesome organisation that inspires.
 
Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region&rsquo;s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.
We&rsquo;re now entering our next chapter &mdash; one powered by AI. We&rsquo;re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it&rsquo;s streamlining operations, enhancing customer experience, or reimagining internal systems &mdash; we want people who can make Careem work smarter and move faster.
</div><div>About the role
This role leads the growth function for Careem Food in Dubai and, by extension, UAE. The Manager owns bottom-up planning, tracks performance against plan, designs and program manages growth initiatives, and ensures cross-functional alignment. This person is the primary bridge between the growth team and the commercial organisation, with direct accountability for ensuring Food hits its revenue targets in the market.
What you&rsquo;ll do
Growth Planning &amp; Bottom-Up Strategy
<ul><li><ul><li>Own the bottom-up growth plan for Dubai/UAE &ndash; translating market opportunity into measurable targets across MAUs, OPU, ARPU, and revenue.</li>
<li>Build and maintain the quarterly and annual growth roadmap, ensuring tight alignment with organisational revenue goals.</li>
</ul></li></ul>Performance Tracking &amp; Reporting
<ul><li><ul><li>Own the performance rhythm for Dubai/UAE: weekly/monthly plan vs. actuals reviews, funnel health checks, and initiative-level tracking.</li>
<li>Build and maintain dashboards that surface the health of key growth metrics across the customer funnel.</li>
<li>Proactively diagnose gaps vs. plan, identify root causes, and drive corrective actions at pace.</li>
</ul></li></ul>Commercial Partnership &amp; Revenue Accountability
<ul><li><ul><li>Act as the primary growth point of contact for the Food commercial team &ndash; ensuring growth and commercial plans are tightly integrated.</li>
<li>Co-own revenue target delivery with the commercial team; design offers, incentives, and promotions that balance growth outcomes with unit economics.</li>
</ul></li></ul>Initiative Design &amp; Execution
<ul><li><ul><li>Design growth initiatives end-to-end across user acquisition, engagement, retention, and monetisation.</li>
<li>Lead A/B testing and experimentation frameworks to iterate and optimize initiatives across channels.</li>
</ul></li></ul>Program Management
<ul><li><ul><li>Own the execution cadence for the Dubai/UAE growth portfolio: scoping, resourcing, launch timelines, and post-launch measurement.</li>
<li>Ensure initiatives are delivered on time with clear owners, milestones, and success metrics.</li>
<li>Manage cross-team dependencies and proactively escalate blockers to leadership.</li>
</ul></li></ul>Cross-Functional Stakeholder Management
<ul><li><ul><li>Align Product, Engineering, Operations, and Marketing around the Dubai/UAE growth agenda.</li>
<li>Communicate growth performance and strategy clearly to senior stakeholders and leadership.</li>
</ul></li></ul>Customer Segmentation &amp; Lifecycle Management
<ul><li><ul><li>Build and manage customer segments using behavioural, demographic, and transactional data.</li>
<li>Design targeted retention and engagement programmes using cohort analysis and lifecycle insights.</li>
</ul></li></ul>What you&rsquo;ll need
<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Business, Marketing, Engineering, Data Science, or a related field</li>
<li>5-7 years of experience in growth, product marketing, or strategy &ndash; with a focus on e-commerce, food delivery, or consumer tech platforms</li>
<li>Proven track record of owning growth plans and delivering against revenue or engagement targets</li>
<li>Experience coordinating cross-functional initiatives across product, engineering, and commercial teams</li>
<li>Prior experience in a high-growth, fast-paced market environment; MENA experience a strong plus</li>
<li>Strong analytical skills &ndash; data mining, statistical modelling, SQL</li>
<li>Deep understanding of A/B testing, cohort analysis, churn/attrition modelling, and CLTV</li>
<li>Proficiency in growth metrics: CAC, LTV, ARPU, OPU, conversion rates &ndash; Excellent program management skills &ndash; structured, detail-oriented, and able to juggle multiple workstreams</li>
<li>Strong stakeholder management and influencing skills &ndash; able to drive outcomes without direct authority</li>
<li>Clear, concise communicator &ndash; comfortable in senior stakeholder reviews and cross-functional forums</li>
<li>Deep understanding of food delivery market dynamics, customer behaviour, and the competitive landscape</li>
</ul>What we&rsquo;ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
<ul><li>Work and learn from great minds by joining a community of inspiring colleagues.</li>
<li>Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.</li>
<li>Explore new opportunities to learn and grow every day.</li>
<li>Work 4 days a week in office &amp; 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)</li>
<li>Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.</li></ul></div></div>

Growth Manager

KEYPER

<div>About the role
We're looking for a senior Partnerships Manager to own and scale Keyper's real estate agency channel - growing existing agency relationships and signing new ones. You'll be the face of Keyper to the agency community, driving adoption of our RNPM product across agents and their tenants, while working closely with the PF (rent financing) engagement team on new agency onboarding and overall supply growth strategy.
This is a highly needed senior position, expected to take over a significant portion of current commercial workload and secure meaningful new rent financing business. As the function matures, the remit is expected to expand into adjacent partnership areas - including distribution partnerships and employer benefits products and partnerships - with a team growing underneath, aligned to clear commercial objectives (e.g., placements per agency under coverage).
Initially, half your time will be spent on outbound - identifying, approaching, and onboarding new agency partners - and the other half on deepening relationships with agencies already in our network, helping them convert more of their tenants through Keyper.<h1 class="jobSectionHeader"> 
What you'll do</h1>
Agency acquisition<ul><li>Identify and prospect real estate agencies across Dubai that are a strong fit for Keyper's RNPM product</li><li>Lead end-to-end partnership conversations from first outreach through to signed agreement</li><li>Represent Keyper at industry events, property expos, and agency offices</li><li>Build and maintain a healthy pipeline of prospective agency partners</li></ul>
Account management &amp; growth<ul><li>Serve as the primary point of contact for existing agency partners</li><li>Track partner performance (applications submitted, conversion rates, revenue generated) and proactively address drop-offs</li><li>Run regular check-ins and business reviews with key agency accounts</li><li>Gather feedback from agencies and tenants, and relay it internally to improve the product and process</li></ul>
PF engagement &amp; supply growth<ul><li>Sit within the PF engagement team as a core member, with a strong focus on new agency onboarding</li><li>Own and execute the overall supply growth strategy across the agency network</li><li>Take ownership of a significant portion of current partnerships workload from leadership</li><li>Secure new rent financing business through agency channels</li><li>Define and track commercial objectives per agency under coverage (e.g., placements per agency)</li></ul>
Employer partnerships<ul><li>Identify and approach corporates in Dubai as a new distribution channel, pitching RNPM as an employee benefit HR and People teams can offer their workforce</li><li>Lead end-to-end conversations with corporate HR/benefits stakeholders, from first pitch through to signed partnership</li><li>Design and run pilot programs with early corporate partners to prove out the employee benefits model</li></ul>
Cross-functional collaboration<ul><li>Work closely with operations to ensure smooth application processing for agency-referred tenants</li><li>Coordinate with marketing on co-branded materials, agency-specific campaigns, and referral incentives</li><li>Feed insights from the field into the product team to help prioritise improvements</li><li>Contribute to product improvements and enhance the conversion journey, partnering closely with counterparts at Property Finder and other key partners</li></ul><h2 class="jobSectionHeader"> 
Future scope of expansion</h2>
As the function matures, the role may expand to include:<ul><li>Distribution partnerships</li><li>Employer benefits product and partnerships</li><li>Building and leading a growing partnerships team with clear commercial KPIs</li></ul><h2 class="jobSectionHeader"> 
</h2><h2 class="jobSectionHeader">
What we're looking for</h2><ul><li>6+ years of experience in partnerships, business development, key account management, or commercial leadership, ideally within real estate, proptech, SaaS, or fintech</li><li>Strong understanding of the Dubai real estate market and how agencies operate</li><li>Proven track record of signing, growing, and scaling B2B partnerships, with clear ownership of commercial/revenue targets</li><li>Experience managing or building teams, with the ability to grow and lead a function over time</li><li>Confident communicator, comfortable presenting to agency principals, team leaders, senior stakeholders, and individual agents</li><li>Self-starter who can manage a full pipeline independently without heavy oversight</li><li>Comfortable working with data, able to track performance, spot trends, and act on them</li><li>Arabic language skills are a plus but not required</li></ul><h2 class="jobSectionHeader"> 
What success looks like in year one</h2><ul><li>X new agency partners signed and active on the platform</li><li>X% increase in applications from existing agency partners</li><li>Clear commercial objectives met per agency under coverage (e.g., placements per agency)</li><li>Strong NPS from agency contacts</li><li>Clear feedback loop established between agencies and the Keyper product team</li><li>Meaningful reduction in current leadership's day-to-day partnerships workload</li></ul><h2 class="jobSectionHeader"> 
</h2><h2 class="jobSectionHeader">
Keyper Guiding Principles &amp; Values</h2><ul><li>Data-Driven, Tech First</li><li>Committed to Exceptional Experience</li><li>Holistic Ownership</li><li>Challenging the Status Quo</li><li>Together for Growth</li><li>No Finish Line</li></ul></div>

Partnerships Manager - Rent Now Pay Monthly

SMS Realty 

# Digital Marketing Manager &ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentWork Location: In person

Digital Marketing Manager – AI, Performance Marketing & Search

Date posted: August 6, 2026Job description:# Digital Marketing Manager &ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentWork Location: In personWork Location: In person

Digital Marketing Manager – AI, Performance Marketing & Search _ freelancer

SINCLAIR

<div>Sinclair is Hiring! Join Our Team as Commercial Lead - MEA
We are currently recruiting for Commercial Lead at Dubai. Commercial Lead &ndash; Middle East &amp; Africa 
Location: United Arab Emirates 
Reports to: Regional Vice President, EMEA
About the Role
We are looking for an entrepreneurial, commercially driven and highly experienced Commercial Lead &ndash; Middle East &amp; Africa (MEA) to lead the growth, transformation and commercial performance of our aesthetics business across the MEA region.
This is a high-impact leadership role for an individual with a strong track record in medical aesthetics, professional skincare, regenerative skin therapies, healthcare, consumer health or a closely related sector, with deep commercial experience in Saudi Arabia , United Arab Emirates as the 2 key markets and the wider Middle East and Africa markets.
The successful candidate will combine strong strategic thinking with a highly hands-on and execution-focused approach. They will have proven experience managing distributor-led commercial models, owning a P&amp;L, developing markets, building high-performing commercial teams and working cross-functionally with Marketing, Regulatory, Medical, Finance, HR, Supply Chain and other corporate functions.
A key priority for the role will be to accelerate business performance, strengthen the commercial organisation and implement change and restructuring where required to create a more agile, robust and scalable MEA business in a short period of time.
The ideal candidate is entrepreneurial by nature, commercially sharp and comfortable operating in an environment where they are expected to identify opportunities, make decisions quickly and personally drive execution.
Key Responsibilities
Commercial &amp; P&amp;L Leadership<ul><li>Own the overall MEA commercial strategy and P&amp;L, with accountability for revenue, profitability, market share and sustainable growth.</li><li>Develop and execute a clear regional commercial strategy aligned with the company's global objectives.</li><li>Identify and prioritise high-growth markets, channels, customer segments and product opportunities across MEA.</li><li>Drive revenue acceleration while ensuring strong commercial discipline, pricing governance and profitability.</li><li>Develop robust business plans, forecasts and budgets, translating regional strategy into clear country and channel objectives.</li><li>Monitor commercial performance through KPIs, dashboards and regular business reviews, taking decisive corrective action where required.</li><li>Balance short-term revenue delivery with long-term brand, customer and market development.</li></ul>
Distributor &amp; Market Management<ul><li>Lead and optimise the MEA distributor network, with particular emphasis on Saudi Arabia, UAE and the MEA markets.</li><li>Develop strong, performance-driven distributor partnerships with clear commercial targets, accountability and governance.</li><li>Assess distributor performance, capabilities and market coverage and take action to improve performance where required.</li><li>Lead distributor negotiations covering commercial terms, targets, pricing, forecasting, inventory, marketing investment and business plans.</li><li>Develop market-entry and expansion strategies for new territories and products.</li><li>Ensure distributors have the right commercial capabilities, field force, customer engagement model and execution plans to maximise market potential.</li><li>Build strong relationships with key customers, clinics, physicians, aesthetic practitioners, opinion leaders and strategic partners.</li><li>Bring deep knowledge and proven commercial experience in Saudi Arabia, including the aesthetics market, customer landscape, distributor ecosystem and local commercial dynamics.</li><li>Identify opportunities arising from the rapid development of the Saudi aesthetics, skincare and wellness sectors.</li><li>Build strong relationships with key stakeholders and customers across the Saudi market.</li><li>Ensure the commercial model is appropriately adapted to local market dynamics while remaining aligned with the broader EMEA strategy.</li></ul>
Commercial Organisation &amp; Leadership<ul><li>Lead, develop and inspire a high-performing MEA commercial organisation, including direct and indirect sales and commercial teams.</li><li>Assess organisational capabilities, structures and talent against future business requirements.</li><li>Implement changes to structure, roles, responsibilities and ways of working where required to improve effectiveness and accountability.</li><li>Establish clear performance expectations, KPIs and commercial ownership across the organisation.</li><li>Develop strong local leadership capability and succession plans.</li><li>Foster a culture that is entrepreneurial, accountable, customer-focused and driven by results.</li></ul>
Business Transformation &amp; Change<ul><li>Lead commercial transformation initiatives designed to rapidly strengthen and rebuild business performance.</li><li>Diagnose underperformance and translate insights into practical turnaround plans.</li><li>Lead organisational restructuring and change programmes where required, ensuring clear communication, engagement and execution.</li><li>Simplify processes, decision-making and organisational interfaces to create a more agile commercial organisation.</li><li>Challenge existing ways of working and identify opportunities to improve speed, effectiveness and customer impact.</li><li>Demonstrate the ability to operate effectively in periods of significant change, ambiguity and business transformation.</li></ul>
Cross-Functional Leadership<ul><li>Work closely with Marketing, Regulatory, Medical Affairs, Finance, HR, Supply Chain, Marketing, Quality and other functions to ensure effective execution of the regional business strategy.</li><li>Build strong cross-functional relationships and ensure alignment between commercial priorities and operational capabilities.</li><li>Partner with Regulatory and Medical teams to support successful product launches and market development.</li><li>Work with Supply Chain and Finance to improve forecasting, inventory management, working capital and profitability.</li><li>Partner with HR to ensure the organisation has the right structure, talent and capabilities to deliver the commercial strategy.</li><li>Ensure effective governance and communication between regional teams, distributors and global functions.</li></ul>
B2B &amp; Consumer Commercialisation
The successful candidate will have a strong understanding of both:
Key Success Measures
Success in the role will be measured by the ability to:<ul><li>Deliver sustainable MEA revenue and profitable growth.</li><li>Strengthen and optimise the business with focus on Saudi Arabia &amp; UAE and wider distributor network.</li><li>Improve distributor performance, accountability and market execution.</li><li>Build a high-performing and appropriately structured commercial organisation.</li><li>Successfully implement required business transformation and restructuring.</li><li>Accelerate the commercialisation of new and innovative products.</li><li>Increase market penetration and customer adoption.</li><li>Improve forecasting, commercial discipline and P&amp;L performance.</li><li>Build strong cross-functional collaboration across MEA and global functions.</li><li>Establish the MEA business as an agile, scalable and high-performing growth platform.</li></ul>
Experience &amp; Qualifications<ul><li>Significant senior commercial leadership experience within medical aesthetics, professional skincare, regenerative medicine, healthcare, consumer health, beauty or an adjacent industry.</li><li>Proven experience in a Commercial Director, General Manager, Regional Commercial Director, Country Manager or equivalent senior commercial role.</li><li>Strong and demonstrable Saudi Arabia experience is essential, with broad experience across the Middle East and Africa.</li><li>Proven track record of managing P&amp;L ownership and commercial performance.</li><li>Extensive experience managing distributor-led businesses and commercial partnerships.</li><li>Experience leading and developing commercial teams across multiple markets.</li><li>Demonstrated success in transforming, restructuring or turning around a business and delivering measurable improvement within a relatively short timeframe.</li><li>Strong experience working across Regulatory, Medical, Finance, HR, Supply Chain and other cross-functional functions.</li><li>Strong understanding of the medical aesthetics and/or professional skincare ecosystem.</li><li>Experience operating in complex, fast-paced and entrepreneurial environments.</li><li>Strong commercial acumen with the ability to understand market dynamics, financial drivers, pricing and profitability.</li><li>Excellent negotiation, influencing and stakeholder-management skills.</li><li>Strong strategic thinking combined with a highly hands-on, execution-oriented approach.</li><li>Bachelor's degree required; MBA or relevant advanced qualification would be advantageous.</li><li>Fluency in Arabic &amp; English required; French would be highly advantageous.</li></ul>
Leadership Profile
We are looking for a leader who is:<ul><li>Entrepreneurial &ndash; sees opportunities, takes ownership and is comfortable building rather than simply maintaining.</li><li>Commercially driven &ndash; relentlessly focused on growth, profitability, market opportunity and customer value.</li><li>Transformational &ndash; has the courage and capability to challenge the status quo and lead significant change.</li><li>Hands-on &ndash; able to move between strategy and execution and personally drive critical priorities.</li><li>Customer-centric &ndash; deeply understands physicians, clinics, distributors and consumers.</li><li>Agile and decisive &ndash; comfortable making decisions in a fast-moving and evolving market.</li><li>Collaborative &ndash; able to bring together Commercial, Medical, Regulatory, Finance, HR and Supply Chain around common objectives.</li><li>Resilient &ndash; thrives in challenging environments and can rapidly stabilise and rebuild performance.</li><li>People-focused &ndash; develops talent, creates accountability and builds high-performing teams.</li><li>Innovative &ndash; understands emerging trends across aesthetics, skincare, regenerative therapies and consumer wellness.</li><li>Strategic yet pragmatic &ndash; able to translate a vision into clear priorities, actions and measurable results.</li></ul>
What Success Looks Like
Within the first 12&ndash;18 months, the successful candidate will have established a clear and executable MEA growth strategy, strengthened UAE &amp; the Saudi Arabia and distributor business, optimised the commercial organisation, implemented necessary structural and operational changes, improved P&amp;L performance and created the foundations for sustainable regional growth.
This is an opportunity for an ambitious commercial leader to play a pivotal role in shaping the next phase of growth of a dynamic aesthetics business across one of the world's most attractive and rapidly evolving aesthetics markets. 
About Sinclair
Founded in 1971, Sinclair is a global medical aesthetics organisation, that delivers an extensive product range. With an in-house commercial infrastructure, including manufacturing and a network of distributors in leading global markets, our products are sold in 55 countries worldwide.
This is a great time to join Sinclair as we continue to increase our product range and expand into new markets and territories.<h5 class="jobSectionHeader"> 
Sinclair Values:</h5>
 Act with Integrity Consistently doing the right thing even when it&rsquo;s the hard choice; 100% Compliance with all rules, standard operating procedures and guidelines 
 Results-Driven Make a business impact in all you do, whether sales, efficiency, operational excellence; it should make a meaningful impact 
 Innovation-Centered Redefining Aesthetics, we must be pioneering in how we do business; this can be in products, in service models, or strategy
 Own It! Be Accountable for your decisions, actions and consequences; Be Reliable to your customers and colleagues
We have a real focus on developing our people, and by fostering an entrepreneurial culture, we encourage flexibility, accountability and autonomy. The company is full of opportunity for those who wish to grasp it. Our people thrive on engagement, development and a varied workload. You will often be included in projects that require you to collaborate cross-functionally.
This is an exciting opportunity to join a successful company, with big ambitions for the future.
If this sounds like you and you meet the requirements, please apply, we would love to hear from you.
Please note if we receive a high volume of applications, we may close the role before the closing date noted.
By making this application you give consent for personal information to be used in automated decision-making processes relating to key job requirements which are stated in this ad. 
Sinclair does not accept speculative or unsolicited CVs from Recruitment Agencies. Any unsolicited CVs received will be treated as property of Sinclair and Terms &amp; Conditions associated with the use of such CVs will be considered null and void</div>

Commercial Lead - MEA

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