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product marketing manager

senior product marketing manager

Menarini Türkiye

<div>
 
 We are looking for a "
 
 Senior Product Manager
 
 " for our Consumer Healthcare team in Istanbul.
 
 
 
 
 
 
 Job Description
 
 
 <ul>
 <li>
 Preparing annual and long-term marketing plans for assigned products,
 </li>
 <li>
 Evaluating the effectiveness of promotion programs and recommending improvements or changes,
 </li>
 <li>
 Ensuring full marketing support service is available for promotions, presentations, trade marketing activities,
 </li>
 <li>
 Being responsible for the overall marketing and sales activities,
 </li>
 <li>
 Implementing marketing activities to achieve the maximum return of sales, profitability and market share,
 </li>
 <li>
 Establishing close communication with key opinion leaders,
 </li>
 <li>
 Carrying out dual visits with the field force on a regular basis.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 University degree from a reputable university (Preferably in Business Administration, Engineering, Pharmacy, Biology or Chemistry),
 </li>
 <li>
 Minimum 5 years experience as product manager in a pharmaceutical company preferably in Consumer Healthcare, Primary Care, Life Sciences or FMCG area,
 </li>
 <li>
 Experience and knowledge about media planning (offline &amp; online),
 </li>
 <li>
 Strong communication, excellent presentation, analytical thinking, planning and organizational skills,
 </li>
 <li>
 Proficiency in MS Office Applications,
 </li>
 <li>
 Having no restriction to travel,
 </li>
 <li>
 Fluent in English.
 </li>
 </ul>
 
 
 
 
 As Menarini Sa&gbreve;l&inodot;k ve &Idot;la&ccedil; San. ve Tic. A.&Scedil;. (&ldquo;Menarini Turkey&rdquo;), we process your personal data in accordance with the Law on the Protection of Personal Data No. 6698 (&ldquo;KVKK&rdquo;) and the applicable legislation. Your personal data are processed for the purpose of conducting recruitment procedures. For detailed information regarding the processing of your personal data, you may review the
 
 &ldquo;Information Notice on the Processing of Personal Data of Job Applicants&rdquo;
 
 available at https://www.menarini.com.tr.
 
 
 
</div>

Senior Product Manager

Visa

<div>Company Description 
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose &ndash; to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa. 
Job Description 
About the Team:
The marketing team is responsible for promoting and selling Visa&rsquo;s products or services throughout various marketing channels. This can include tasks such as market research, advertising, promotion, sponsorship, cross border marketing, event planning, marketing services and client support.
The goal of the marketing team is to increase brand awareness and usage, and to drive customer engagement, acquisition, and ultimately, business. This can be accomplished through a variety of strategy and tactics, including creating and distributing content, launching advertising campaigns, building partnerships with influencers, merchant partners and clients, and using data analytics to track and measure the success of efforts.
What a Marketing, Senior Manager does at Visa:
The Senior Manager at Visa plays a crucial role in driving the company's marketing efforts. They are responsible for developing and executing strategic marketing plans to attract potential users/clients and retain existing ones. The responsibilities include market research to identify opportunities for campaign and promotion, overseeing the production of all marketing materials, and tracking the success of marketing campaigns. The Senior Manager works closely with other functions to align the company's marketing strategy with its business goals.
Why is this position important to Visa
This role collaborates with various stakeholders to develop and recommend impactful business and marketing strategies based on the extensive experience in traditional, digital, and emerging media platforms and marketing campaigns. The position requires a strong understanding of the market trends and the ability to conduct quantitative analyses to drive decision-making. It plays a critical role in ensuring cross-functional collaboration and communication of strategic plans to senior management, thus influencing the direction and success of Visa's business operations.
Responsibilities:<ul><li>
Develop programs that integrate both B2C and B2B approaches. Lead and manage the entire marketing campaign lifecycle&mdash;from strategic planning and concept development, through execution, to post-campaign measurement and analysis. Provide comprehensive support to clients, ensuring seamless integration of strategy, implementation, and performance evaluation to drive sustainable business results.</li><li>
Respond rapidly and flexibly to client needs and market changes, ensuring efficient project management and execution. Demonstrate a proactive approach to problem-solving and decision-making, maintaining high standards of operational excellence.</li><li>
Foster effective communication and collaboration with clients, partners, and internal stakeholders. Lead cross-functional projects, working closely with teams across the organization to deliver integrated marketing solutions and address complex challenges.</li><li>
Leverage Visa&rsquo;s worldwide expertise while ensuring strategies and campaigns are locally relevant and effective.</li><li>
Work closely with advertising, media, digital, and promotion agencies to ensure the delivery and execution of projects.</li><li>
Assist with various media, using your knowledge and creativity to find innovative ways to engage the final consumer through social, digital, and mobile channels.</li><li>
Oversee all administrative deliverables related to consumer marketing project management and marketing services, ensuring full compliance with the organization's policy and process.</li><li>
Serve as a brand &amp; marketing steward, ensuring the brand is always presented in alignment with its vision and purpose.</li></ul>
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager. 
Qualifications 
<ul><li>
Experience working in and with multinational organizations with well-positioned local brands.</li><li>
Demonstrated ability to think both strategically and creatively, while maintaining attention to detail.</li><li>
Possess excellent analytical skills, with the ability to interpret market data and apply it to marketing and communication strategies to achieve desired results and business objectives.</li><li>
Have a strong understanding of the marketing landscape and trends, including digital marketing, and be willing to stay updated.</li><li>
Demonstrate willingness to take responsibility and accountability for the successful completion of projects, and the ability to work under pressure and meet deadlines.</li><li>
Be open to admitting and learning from mistakes, fostering a culture of creativity and innovation.</li><li>
Proficiency in English</li></ul> 

Additional Information 
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.</div>

Senior Client Marketing Manager

AstraZeneca

<div>Be part of fulfilling our ambition to be world leaders in Oncology. We are already the fastest growing team within AstraZeneca and across the industry, and there are countless new indications and targets in our game-changing pipeline. We deliver this value through launch excellence, commercial effectiveness and maximizing the lifecycle. By leveraging our commercialized portfolio we are confident we can change the practice of medicine and redefine cancer treatment.
In the Oncology Business Unit we relentlessly follow the science, challenging the status quo to deliver more effective treatments to patients in need. Our commitment means we purposefully push back the limits of knowledge to change the practice of medicine. To ensure no patient is left behind, no matter what stage of disease.
Background &amp; Qualifications<ul><li>At least 4 years of marketing experience in pharma sector, preferably Oncology Therapy Area</li><li>University degree from a reputable university</li><li>Advanced command of written and spoken English</li><li>Customer-oriented personality with strong planning and organizational skills</li><li>Analytical thinker and attentive to details</li><li>Strategic thinker with ability to set product vision</li><li>Excellent communication and presentation skills</li><li>Good at teamwork</li><li>Advanced knowledge in MS Office applications</li><li>No restriction to travel frequently and must have a valid driving license</li><li>No military obligation for male candidates</li></ul>
Summary Job Description<ul><li>Preparing, updating and implementing respective plans (Brand Operational Plans/Brand Strategic Plans/Biomarker Plans) including short and long term market share/profitability targets of the brands in his/her area of responsibility,</li><li>Gathering and interpreting accurately the customer segmentation, market analyses, SWOT, competitor analyses, other developments within the sector and the respective data to ensure that the brand plans will reach the targets, integrating these to the operational plans and keeping the plans updated,</li><li>Gathering and interpreting data regarding the national diagnostic infrastructure, the pathology and related customer segmentation, national testing network assessments and other developments within the sector and the respective data to ensure that the biomarker plans will be integrated to the product marketing plans,</li><li>Developing and implementing alternative/back up plans and strategies in a proactive manner in case of regulatory changes, changes driven by the brand and competition etc.,</li><li>Leading strategic decisions in order to improve business performance,</li><li>Being an active member of the Brand team including Sales Management, Medical Department, Regulatory Department, and Market Access functions ensuring that the brand strategy and plans are effectively developed and implemented; and assuming the coordinator&rsquo;s role during the development and implementation of the BBP and operational plan concerning the brand,</li><li>Keeping an uninterrupted communication, building and maintaining strong relations with the aim of increasing the recognition/awareness of the brand strategy by the respective function within AZT,</li><li>Establishing a bilateral communication with the product promotion team to ensure that the strategic and operational plans are appropriately implemented, informing, directing, and providing feedback to and receiving feedback from, the product promotion team during periodical and other meetings and following up the implementation of the plan across Turkey,</li><li>Maintaining effective communication with the global brand teams/marketing groups for reasons such as sharing information and good/effective practices etc.,</li><li>Defining the communication strategy for the target customer portfolio for each brand, sharing /improving/implementing this strategy with the respective functions/persons. Visiting customers through planning dual visits with the product promotion team to ensure that possible problems are solved,</li><li>Building and maintaining relations with the Advisory Board Members, Opinion Leaders and Associations as the representative of the Brand in order to obtain information about the competitors&rsquo; practices and strategies and to maximize the commercial opportunities for the brand.</li></ul>
Why AstraZeneca
At AstraZeneca we&rsquo;re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There&rsquo;s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration. Always committed to lifelong learning, growth and development.
Where can I find out more?
Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/
Follow AstraZeneca on Instagram https://www.instagram.com/astrazenecaturkiyekariyer/</div>

Senior Product Manager (Oncology)

Samsung Electronics

<div>
 
 
 Brand Strategy Manager
 
 
 
 
 
 
 We are seeking a strategic and visionary Brand Strategist to lead the development of comprehensive brand strategies for new product launches and annual marketing priorities. This role requires a balance of analytical thinking, storytelling, and cross-functional collaboration, ensuring that every initiative aligns with both local market realities and global brand direction.
 
 
 
 
 The ideal candidate will have a strong strategic mindset, capable of translating business objectives into clear marketing roadmaps and impactful narratives for senior leadership. Experience on both agency and brand sides is highly valued, as the role requires managing creative processes while shaping long-term marketing direction.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop and implement brand positioning and communication strategies for new and existing products, ensuring alignment with annual business goals.
 </li>
 <li>
 Translate product and business priorities into strategic marketing roadmaps, supporting yearly launch planning and category growth initiatives.
 </li>
 <li>
 Lead the creation of high-impact presentations and brand storytelling for senior management, HQ, and global teams.
 </li>
 <li>
 Oversee creative agency management, ensuring the delivery of insight-driven, on-brand, and high-quality marketing outputs.
 </li>
 <li>
 Collaborate with product marketing, digital, media, and content teams to ensure a unified strategic direction.
 </li>
 <li>
 Conduct and synthesize consumer insights and competitive analysis to guide decision-making and brand positioning.
 </li>
 <li>
 Develop compelling storytelling frameworks that bring complex strategies to life in engaging and visually strong presentations.
 </li>
 <li>
 Monitor and analyze brand performance, providing actionable insights to optimize strategies.
 </li>
 <li>
 Identify and lead projects with the potential to set global best practices within the Samsung brand ecosystem.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.
 </li>
 <li>
 Minimum 8+ years of experience in brand strategy, marketing strategy, or related roles &mdash; preferably within the tech or consumer electronics sector.
 </li>
 <li>
 Proven experience in developing strategic marketing presentations and brand narratives for senior leadership and global stakeholders.
 </li>
 <li>
 Strong understanding of brand positioning, consumer insights, and product launch strategy.
 </li>
 <li>
 Demonstrated ability to lead cross-functional teams and creative agency partners effectively.
 </li>
 <li>
 Exceptional strategic thinking, analytical, and storytelling abilities.
 </li>
 <li>
 Advanced proficiency in PowerPoint and other presentation tools.
 </li>
 <li>
 Excellent communication and interpersonal skills, with a strong ability to influence across all levels of the organization.
 </li>
 <li>
 Fluent in English (both written and spoken); additional languages are a plus.
 </li>
 <li>
 Prior experience on both agency and brand sides is a strong advantage.
 </li>
 </ul>
 
 
</div>

Brand Strategy Manager

Doğanay

<div>
 
 
 Would you like to be part of a success story?
 
 
 
 
 
 
 
 
 
 
 
 Are you interested in leading end to end business?
 
 
 
 
 
 
 
 
 
 
 
 Here is a great opportunity!
 
 
 
 
 
 
 
 
 
 
 
 Who we are?
 
 
 
 
 
 
 
 
 
 
 Do&gbreve;anay is one of the most respected, well-known and successful brands in traditional fermented drinks, soft drinks, vinegar and sauces segments. Do&gbreve;anay practices sustainable agriculture at its agricultural lands and uses the latest production techniques and quality standards at its own production facilities in Adana.
 
 
 
 
 
 
 
 
 Under Taxim Capital&rsquo;s ownership, Do&gbreve;anay will accelerate its growth with a forward-looking and institutionalized management, add many other authentic Anatolian tastes to its portfolio, help them grow nationally, and finally introduce those tastes to the peoples of wider geographies. Thus, as a global producer of local and traditional tastes, Do&gbreve;anay will seek out to help Turkey play a wider role in the global F&amp;B sector.
 
 
 
 
 
 
 
 
 
 
 Job Description:
 
 
 
 
 
 <ul>
 <li>
 Develop short and mid-term brand strategies including new launches, core business development and communication platforms for all Do&gbreve;anay brands
 </li>
 <li>
 Ensure flawless execution of all brand activation programs working closely with cross-functional teams:
 </li>
 <li>
 
 Internal:
 
 R&amp;D, Finance, Procurement, Insights, Commercialization, Sales, Trade Marketing, etc.
 </li>
 <li>
 
 External:
 
 Creative Agency, Digital, SM, Media, PR, Activation, Insights agencies, etc.
 </li>
 <li>
 Collaborate with commercial teams for both planning short &amp; mid-term initiatives and aligning on flawless execution of them
 </li>
 <li>
 Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution, merchandising,
 </li>
 <li>
 Own brands&rsquo; A&amp;M budget and ensure efficient &amp; effective planning
 </li>
 <li>
 Responsible for the P&amp;L of the brands
 </li>
 <li>
 Coordinate long term brand strategies and planning
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Required Skills and Qualifications:
 
 
 
 
 
 <ul>
 <li>
 Experience at least 8 years brand management career in the FMCG industry
 </li>
 <li>
 Having strong analytical and conceptual skills
 </li>
 <li>
 Having superior communication skills
 </li>
 <li>
 Having a strong and authentic business sense and the desire to achieve targets
 </li>
 <li>
 Fluent in English
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Winning Behaviors:
 
 
 
 
 
 
 
 
 
 
 <ul>
 <li>
 Being analytical and solution-oriented
 </li>
 <li>
 Being agile, innovative and open to learn
 </li>
 <li>
 Having strong negotiation and communication skills
 </li>
 <li>
 Being a great team player and willing to work with others for mutual success
 </li>
 <li>
 Being positive with a &ldquo;can do&rdquo; attitude
 </li>
 </ul>
</div>

Senior Brand Manager

Kärcher

<div>Department: Consumer Products &amp; Marketing
Title: Marketing Senior Specialist
Direct Report: Marketing Manager
Level: Senior Specialist
This is how you WOW: 
<ul>
<li>
<div>Track emerging consumer trends, new marketing approaches, and tools to enhance go-to-market strategies.</div></li> 
<li>
<div>Marketing campaign development (not product marketing) -lead end-to-end campaign execution, from idea&amp;strategy development through to delivery, managing timelines, deliverables, and stakeholder expectations.</div></li> 
<li>
<div>Lead the planning, briefing agencies and creation and execution marketing campaigns across online, in-store and offline channels in line with brand positioning.</div></li> 
<li>
<div>Integrate onsite and offsite marketing resources focusing on customer experience journey.</div></li> 
<li>
<div>Analyse marketing campaign data and customer behavior to identify opportunities, optimize campaigns, and improve key operational metrics.</div></li> 
<li>
<div>Conduct market research, competitor analysis, and customer insight studies to support strategic decision-making and create actionable reports.</div></li> 
<li>
<div>Monitoring competition activities and market data&amp; taking necessary actions to optimize resource allocation to maximize marketing impact.</div></li> 
<li>
<div>Ensure full alignment of all campaigns with company strategy, driving both brand health and commercial performance for business and product groups.</div></li> 
<li>
<div>ROI analysis of the investments and taking the necessary decisions for continuation of investment.</div></li> 
<li>
<div>Create and maintain Shop-in-Shop/Pop-Up solutions, concepts support the brand-aligned design of Karcher Centers/Shops, Responsible for increase in the footfall for stores 
</div>
</li></ul>It would be WOW if you would bring this in: 
<ul>
<li>
<div>Having a bachelor's degree in related areas,</div></li> 
<li>
<div>At least 5 years of experience in marketing.</div></li> 
<li>
<div>Strong communication skills and problem-solving abilities.</div></li> 
<li>
<div>Data oriented and analytical skills.</div></li> 
<li>
<div>Knowledge and experience in trade marketing and brand marketing.</div></li> 
<li>
<div>Proficient written and verbal English skills.</div></li> 
<li>
<div>Experience working with agencies</div></li></ul> 
<div></div>
<div>Our K&auml;rcher WOW Package:</div> 
<ul>
<li>
<div>Health &amp; Life Insurance,</div></li> 
<li>
<div>Meal Allowance (Ticket &amp; Canteen Services),</div></li> 
<li>
<div>Staff Discount on products,</div></li></ul> 
<div></div>
<div>So: Wanna WOW with us?</div>
<div>Simply upload your resume online and leave your contact information. We look forward to getting to know you!</div></div><div></div>

Senior Marketing Specialist

L'Oréal

<div>
 The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm,  Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand &Idot;pek and more.
 
 
 For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!
 
 
 If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Consumer Products Division!
 
 
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Establish and manage long-term, strategic relationships with key customers in the discounter channel
 </li>
 <li>
 Work closely and collaboratively with Shopper Marketing, Category Development, Marketing, Finance, Supply &amp; Customer Service Teams.
 </li>
 <li>
 Build a strong partnership and intense working relationships with key accounts
 </li>
 <li>
 Manage accounts&rsquo; sales growth and profitability in line with company objectives
 </li>
 <li>
 Create and implement an annual joint business plan considering all levers of growth: commercial agreements, marketing actions, training, merchandising and retail opportunities, profitability, trade terms and full P&amp;L responsibility
 </li>
 <li>
 Monitor the accounts&rsquo; performance against business plan and develop alternative strategies continuously
 </li>
 <li>
 Analyze the commercial performance of the channel, closely monitor market trends and competitor activities.
 </li>
 <li>
 Communicate critical business information to the appropriate internal contacts for action
 </li>
 <li>
 Develop and manage the team, ensure development of expertise and know-how and support organizational changes
 
 
 </li>
 </ul>
 
 Do You Have What It Takes
 
 
 
 <ul>
 <li>
 4 years&rsquo; university degree
 </li>
 <li>
 Min. 7 years of commercial management experience especially with national key accounts
 </li>
 <li>
 360&deg;Account Management, team management and P&amp;L experience
 </li>
 <li>
 Excellent communication skills in English
 </li>
 <li>
 Strong analytical problem solving and negotiation &amp; persuasion skills
 </li>
 <li>
 Good communication and presentation ability
 </li>
 <li>
 Growth mindset and results driven
 </li>
 <li>
 Strong understanding of discounter channel dynamics and a robust network of relationships within this channel.
 </li>
 <li>
 Innovative, ambitious, confident, and able to take initiative
 </li>
 <li>
 Advanced proficiency in MS Office (Excel, PowerPoint).
 </li>
 <li>
 Team player with leadership mindset
 
 
 </li>
 </ul>
 
 What Could L&rsquo;or&eacute;al Offer You
 
 
 
 <ul>
 <li>
 The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
 </li>
 <li>
 Work with some of the biggest brands and experts in the business, and the most passionate people
 </li>
 <li>
 A diverse environment
 </li>
 <li>
 Opportunity to be at the center of digital transformation
 </li>
 <li>
 World class training and Development
 
 
 </li>
 </ul>
 
 #WEARELOREAL
 
 
 
 Take a closer look at our world here!
</div>

Senior Key Account Manager, Consumer Products Division

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